RISET

KOMUNIKASI
Rachmat Kriyantono, Ph.D
Sumber tulisan dari:
Buku Teknik Praktis Riset
Komunikasi, karya Rachmat
Kriyantono, Ph.D, cet ke-6, 2012
What is scientific research?
 To search for, to find
 Latin: „re‟ (lagi) dan „cercier‟ (mencari)
 Research = looking for information about
something
The difference of two types of
research
Riset sehari-hari Riset Ilmiah
Intuition Theory based
Common sense structured
Casual (tidak ada aturan) Sistematically tight regulation
Enable to do in anytime Planned action
Selective Objective, not tendencious
Accidental /Kebetulan Scientific thinking
Magical thinking Logical to the extent possible
Focus is personal decision Focus is knowledge about
reality
Scientific Method
 Public
- Depend on free available of information
- Research must inform its method to others
- Opennes for corections and verifications
Scientific Method
 Objective
- Explicit regulations and procedures for researcher
- It relates with the facts rather than interpretations
• Empirical
- Researcher gives more attention to measurable
world/knowledgeable world
- Reject for metafisical and nonsensical
- Concepts should be defined clearly
- Operational definitions aim to make object being
studied clearly and how to research them.
Scientific method
 Sistematically and cumulative
- Review scientific literature
- Consistency

• Predictive
- Predicting behaviours
- Ability to predict phenomenon
Research in communication
field
 Important roles:
- To create effective communication
- Must check components of communication process
- Scientific Development

So, There are 3 main benefits:

- Teoretical benefit (Manfaat teoritis) (Scientific
development: to study (mengkaji), to apply
(menerapkan), to test (menguji), to explain (menjelaskan)
or to shape a theory (membentuk teori)

- Practical benefits for communication practices

- Social benefit (changing the world, social structure, critizise)
The Field of Communication
research
 Objek formal ilmu komunikasi: “Segala
produksi, proses dan pengaruh dari sistem
tanda dan lambang dalam kehidupan
manusia”
 Who Says What in Which Channel to
whom with What Effect
Questions
 Why research so important to develop
communication science?
 Why must research be objective?
 Give example of the fields of
communication research?

Write the answers in “Comment” in my blog

Terima Kasih
 Rachmat K, Ph.D

 HAPPY STUDYING