Executive Summary

Chapter 1: Introduction
A. Company Background
B. Products and Services
C. Human Resources
D. Market Profile Overview
E. Financial Position

Chapter 2: Research Design and Methodology

Data Gathering
Summary of Strategic Management Activities and Frameworks
Scope and Limitation

Chapter 3: Vision and Mission Analysis

A. Vision Analysis
B. Mission Analysis
B.1 David’s Framework (Existing)
B.2 David’s Framework (Proposed)

Chapter 4: External Audit

A. Environmental Analysis (depends what framework)
A.1 Political
A.1.1 Factor 1…
A.2 Economic
A.2.1 Factor 1…
B. Industry Analysis
B.1 Industry Highlights
B.2 Business Environment
B.3 Estimated Market Size and Respective Market Share
B.4 Selected Industry Financial Ratios
B.2 Porter’s Five Forces Analysis
B.2.1 Threat of New Entrants
B.2.1.1 Reason 1…
B.2.2 Bargaining Power of Consumers
B.2.2.1 Reason 1…
B.2.3 Bargaining Power of Suppliers
B.2.3.1 Reason 1…
B.2.4 Potential for Substitutes
B.2.4.1 Reason 1…
B.2.5 Intensity of Competition
B.2.5.1 Reason 1…
B.2.6 Overall Analysis and Conclusion
C. Competitive Analysis
C.1 Competitor 1
C.2 Competitor 2
 C.3 Competitor 3
C.4 Competitive Profile Matrix
C.4.1 Key Success Factor 1…
C.4.X Overall Analysis and Conclusion
D. External Factor Evaluation Matrix
D.1 Factor 1
D.2 Factor 2
D.3 Factor 3
D.X Overall Analysis and Conclusion

Chapter 5: Internal Audit (Depends What Framework to be used, preferably David’s;

If using McKinsey, Replace with the 7s)
A. Organizational Culture
B. Management
B.1 Planning
B.2 Organizing
B.3 Motivating
B.4 Staffing
B.5 Controlling
C. Marketing
C.1 Customer Analysis
C.2 Sales
C.3 Product/ Service Planning
C.4 Pricing
C.5 Distribution
C.6 Marketing Research
D. Finance and Accounting
D.1 Investing
D.2 Financing
D.3 Dividend Decision
D.4 Financial Ratio Analysis
E. Productions and Operations
E.1 Process
E.2 Capacity
E.3 Inventory
E.5 Quality
F. Research and Development
G. Management Information System
H. Value Chain Analysis
I. Internal Factor Evaluation Matrix
I1 Factor 1
I.2 Factor 2
I.3 Factor 3
I.X Overall Analysis and Conclusion
Chapter 6: Strategy Formulation
A. SWOT Analysis
B. SPACE Matrix
C. BCG Matric
D. IE Matrix
E. Grand Strategy Matrix
F. Summary of Strategy Matching Tools
G. QSP Matrix

Chapter 7: Objectives, Strategy Recommendations and Action Plans

A. Strategic Objectives
B. Financial Objectives
C. Recommended Business and Organizational Strategies

Chapter 8: Strategy Implementation

A. Strategy Map
B. Departmental Action Plans & Programs
C. Financial Projections and Overall Evaluation of Strategies

Chapter 9: Strategy Evaluation, Monitoring and Control

A. Balanced Scorecard