PT Angkasa Pura II (Persero), herein after refer to as “Angkasa Pura II” or

“Company” is one of the State-Owned enterprises engaged in the airport services and airport
related services in Western part of Indonesia.

The core business of Angkasa Pura II is the aviation operations, including air traffic
services and airport service. Besides, for the supporting business that largely not done by
Angkasa Pura II itself but left to the other companies. For the business that carried out by
other companies, Angkasa Pura II get revenue from them that called business concession.

PT Angkasa Pura II have a vision to become “The Best Smart Connected Airport in
the Region”. Achieving those vision, Angkasa Pura II is committed to implement a holistic
and gradual transformation for the first 5 years, by improving the level of service for their
customer through innovation, either through business process improvement or new product
development.

One of the biggest concern when creating innovation is that it has to have a direct
impact to its customer. Nowadays, every companies are using technologies like social media,
mobile, analytics and embedded devices to change their customer engagement, internal
operations and even their business models. PT Angkasa Pura II has developed digital based
application services to ease their user when accessing facility in the airport because many
customers are more technology savvy than before. Digital-based application is built using
user friendly features so it can be used by everyone.

The most common problems that happen in Indonesia’s airports are transportation modes
availability to/from airport especially during peak hours. Long queueing line waiting for taxi
is often seen in Soekarno-Hatta International Airport. One of the advantage of this application
is giving passenger a tools to booking online taxi in advance after arriving at the airport using
Multi Transport Integration features. This application also equipped by other superior
features, such as:

 Personalized (Profile), to treat passenger as a special customer with specific

information, latest news and personalized ads.
 Push announcement, to show flight information and terminal information system.
 Location context, to show wayfinding (maps) around terminal such as: executive
lounge, baggage packaging, free wi-fi, praying room (musholla), nursery room, kid
zone, rest area.
  Shopping Merchant, to integrate payment among shopping merchant at the airport.
 e – Commerce, to commercialize an online market place.
 Airportainment, to entertain passenger.
 Digital Interaction, to enable digital feedback and customized survey.

As we known that PT Angkasa Pura II already developing several digital facilities, such as:

 Trolley Management System

 Crowded Management System
 E-Booth
 E-Survey Toilet
 Smart Baggage
 Taxi Order
 Parking Slot Information
 Digital Banner, and
 Way Finding

There is a hope that with Digital-based application service, customers can easily access
the airport’s digital facilities and to make it as a solution to minimize customer dissatisfaction
about airport facilities. A business cannot survive without conducting ongoing efforts to
better understand customer needs. Digital-based application service will be used not only to
provide information to the customer, but also to capture customer feedback.

There are major concern why airport need to be digitized:

1. it will improve operating efficiency;

2. it will reduce unexpected loss;
3. it will create new revenue stream.

In the end, The Smart/ Intelligent Airport is a collaboration between people and systems,
with the ultimate goal of moving passengers and cargo from departure to arrival in a safe,
hassle-free and timely manner.