Marketing Plan:

EZ Fruits
KOTLER’S CREW
What is EZ Fruits?
● Mixtures of Pre-Cut, Fresh Fruits that can be
consumed on a Ready-to-Eat Basis.
○ At least 4 kinds of Fruit – both perennial and
seasonal fruits
● Packaged in Transparent, Food Grade Plastic
○ Two Different Sizes: Bowl and Cup
● Ensure Freshness, Flavour, Colour, Texture,
Appearance of Fruits through appropriate
processing and storage technology.
● Option of seasonings and dressing packets

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Product Description
Fresh Fruit Bowls Fresh Fruit Cups

400 grams 250 grams

At least 5 types of Fruit At least 4 types of Fruit

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 Why? Market
needs? Fresh
Convenience

● Lack of Time due to hectic

lifestyle
● Health issues amongst young EZ Fruits
adults
● Avoidance of cumbersome fruits Health
leads to lack of variety Variety
● Inconvenient Storage options

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For Whom?
● Market Segment
We also wish
Characteristics Profile Details to cater to the
health
Age Range 18-35 years
conscious
Socioeconomic individuals!
Middle Class
Profile

Students,
Occupation
Professionals

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How?
Procurement Economic Legal
Processing Technology
Channel Forces Procedures

• Whole sale Basis • In a separate • Economies Trained chefs • Our facilities

• Organized warehouse with of scale: and food will need to
retailers, such as all facilities of Expansion to processors to have mandatory
Hypercity, Big cold storage other nearby cut fruit in licenses such as
Bazaar and local • Ensure markets uniform shapes HACCP and
vendors maintainece of • Economies and sizes. FSSAI
cold chain at all of Scope: • Supply only
stages Launch of from licensed
new variations sellers.

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 Demand Forecast
Market
Segment Size
111849 •250 gm Fruit
Cups: 324199
Consumer Non-consumer units
104019 7829
• 400gm Fruit
Current Potential
Bowls: 135082
consumers consumer units
46392 57626
•Total Consumers
Cutting and Time : 56877
Accessibility Storage
Preparation Constraint
5239 26942 17213 8232

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 Competition Analysis
SWOT Analysis
Street Fruit Packaged Loose Fruit
Strengths: Weaknesses: Juice Fruit Juice Vendors
• Ready to eat • Highly Perishable
• Heath Benefits • High dependence
• Ease of Availability on Horticulture
● Points of Parity: Nutritional and Taste
Oppurtunities: Threats: Requirements are mostly on par.
• Market is Untapped • Easily Substitutable ● Points of Difference: Convenience,
• Can substitue for • Low Entry Barriers
unhealthy snacks Hygiene, Storage, No added sugars
and preservatives

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Thanks!
Any questions?