BRAND GUIDELINES

October, 2018
 LOGO VARIATIONS

Depending on the situation logo can be used in different variations.

Main view
Uses in most of the cases

Small color view Small black and white view

Has simplified forms and uses in extremely small space Has simplified forms and uses in extremely small space.
(for example as website favicon) Could be black or white depending on the background.

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 LOGO CLEARSPACE

Logo must be surrounded with a minimum amount of clearspace.

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 LOGO USAGE DON’TS

Don’t change the logo’s orientation Don’t apply any filters, shadow or Don’t change the logo colors
other effects

Don’t crop the logo in any way Don’t present the logo in “outline only” Don’t place the logo on
similarly-colored backgrounds

Don’t outline the logo in any color Don’t reconfigure or change the size Don’t stretch or squeeze the logo to
or placement of any logo elements distort proportions

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 CORPORATE COLORS

Beam has 8 primary colors that uses in logo, on the website and other marketing materials.

#25C1FF #0B76FF #39FFF2 #00E2C2

#9D6EFF #FE52FF #AB37E6 #FFFFFF

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 CORPORATE FONTS

Beam’s primary font is Proxima Nova.

HEADER 1 Proxima Nova Bold, All Caps, 16 pt

Header 2 Proxima Nova Bold, 14 pt

Primary text Proxima Nova Regular, 12 pt

Secondary text Proxima Nova Regular, 10 pt

Important: to mention company’s name in text, it should be written in All Caps letters: “BEAM”.
Not “Beam”, “beam” or any other variations.

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 CONTACTS

http://www.beam-mw.com https://t.me/BeamPrivacy