Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
com
ScienceDirect
Procedia - Social and Behavioral Sciences 219 (2016) 208 – 213
UG*OREDO&RQIHUHQFHRQ%XVLQHVVDQG6RFLDO6FLHQFH*&%66'HFHPEHU
.XDOD/XPSXU0DOD\VLD
'HWHUPLQDQWVRI-RE6DWLVIDFWLRQ+RZ6DWLVILHG$UHWKH1HZ
*HQHUDWLRQ(PSOR\HHVLQ0DOD\VLD"
1RUPDOD'DXG
Centre for Postgraduate and Professional Studies, Faculty of Business and Management,
Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
$EVWUDFW
-REKRSSLQJDQGHPSOR\HHWXUQRYHUDUHEHFRPLQJUHFHQWSKHQRPHQDVLQFHWKHQHZJHQHUDWLRQRIHPSOR\HHVHQWHUWKHZRUNIRUFH
7KLVVWXG\DLPVWRH[SORUHWKHOHYHORIMREVDWLVIDFWLRQDQGDOVRWULHVWRGHWHUPLQHWKHUHODWLRQVKLSEHWZHHQWKHLQGLYLGXDODQGZRUN
UHODWHGIDFWRUVRQWKHVDWLVIDFWLRQOHYHORIWKHVHQHZJHQHUDWLRQHPSOR\HHV$WRWDORITXHVWLRQQDLUHVSDUWLFLSDWHGLQWKLVVXUYH\
7KHILQGLQJVUHYHDOHGWKHUHDUHIDFWRUVWKDWVLJQLILFDQWO\FRQWULEXWHWRMREVDWLVIDFWLRQ7KHLPSOLFDWLRQRIWKLVVWXG\LVRIJUHDW
LPSRUWDQFHIRURUJDQL]DWLRQVLQGHYHORSLQJWKHLUUHWHQWLRQSDFNDJHVDQGWRLQFUHDVHWKHMREVDWLVIDFWLRQDPRQJWKHQHZJHQHUDWLRQ
HPSOR\HHV
© 2016 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license
7KH$XWKRUV3XEOLVKHGE\(OVHYLHU/WG
(http://creativecommons.org/licenses/by-nc-nd/4.0/).
3HHUUHYLHZXQGHUUHVSRQVLELOLW\RIWKH2UJDQL]LQJ&RPPLWWHHRIWKHUG*&%66
Peer-review under responsibility of the Organizing Committee of the 3rd GCBSS-2015
Keywords:(PSOR\HHWXUQRYHU-REVDWLVIDFWLRQ1HZJHQHUDWLRQHPSOR\HHV*HQ<
,QWURGXFWLRQ
-REVDWLVIDFWLRQLVRQHRIWKHPRVWLPSRUWDQWDQGZHOOUHVHDUFKHGDUHDVRIVWXG\,QRUGHUIRURUJDQL]DWLRQVWREH
VXFFHVVIXOWKH\PXVWFRQWLQXRXVO\HQVXUHWKHVDWLVIDFWLRQRIWKHLUHPSOR\HHV$FFRUGLQJWR&KDQJDQG&KDQJ
MREVDWLVIDFWLRQFRPSULVHVWKHGHJUHHRIDQLQGLYLGXDO
VIHHOLQJVWRZDUGVDQGVDWLVIDFWLRQZLWKFXUUHQWMREDFWLYLWLHV
WKHDFKLHYHPHQWVDQGUHVSRQVLELOLWLHVDVZHOODVWKHGHJUHHRIDQLQGLYLGXDO
VVDWLVIDFWLRQZLWKDOODVSHFWVWKDWGLUHFWO\
1RUPDOD'DXG7HOID[
E-mail address:QRUPDOD#VDODPXLWPHGXP\
1877-0428 © 2016 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license
(http://creativecommons.org/licenses/by-nc-nd/4.0/).
Peer-review under responsibility of the Organizing Committee of the 3rd GCBSS-2015
doi:10.1016/j.sbspro.2016.05.007
Normala Daud / Procedia - Social and Behavioral Sciences 219 (2016) 208 – 213 209
RULQGLUHFWO\UHODWHGWRWKHFXUUHQWMREDQGMREFRQWHQW3ULRUUHVHDUFKKDYHVKRZQWKDWMREVDWLVIDFWLRQLVQHJDWLYHO\
UHODWHGWRHPSOR\HHV
LQWHQWLRQWROHDYHWKHRUJDQL]DWLRQ$OL %DORFK0HGLQD7LDQDQG)RUHPDQ
<LQ)DK)RRQ/HRQJ 2VPDQ,QRWKHUZRUGVPRUHVDWLVILHGHPSOR\HHVZLOOPRUHOLNHO\WRUHPDLQZLWKWKH
RUJDQL]DWLRQ,QYLHZRIWKLVXQGHUVWDQGLQJWKHIDFWRUVDVVRFLDWHGZLWKMREVDWLVIDFWLRQLVWLPHO\DQGYDOXDEOH7KH
REMHFWLYHVRIWKLVVWXG\DUHWZRIROGWRDVVHVVWKHOHYHORIMREVDWLVIDFWLRQDPRQJ*HQ<HPSOR\HHVDQGWRGHWHUPLQH
WKHIDFWRUVWKDWFRQWULEXWHWRMREVDWLVIDFWLRQDPRQJWKHVH*HQ<HPSOR\HHV
/LWHUDWXUH5HYLHZ
0DQ\SUHYLRXVUHVHDUFKHUVKDYHFRQWULEXWHGWKHVWXG\RIMREVDWLVIDFWLRQIURPPDQ\SHUVSHFWLYHV:LHQHU
GHILQHGMREVDWLVIDFWLRQDVDQDWWLWXGHWRZDUGVZRUNUHODWHGFRQGLWLRQV2QWKHRWKHUKDQG)HLQVWHLQZDVRI
WKHYLHZWKDWMREVDWLVIDFWLRQLVPRUHRIDUHVSRQVHWRDVSHFLILFMRERUYDULRXVDVSHFWVRIWKHMRE2WKHUUHVHDUFKHUV
$O$MPL6FDUSHOORDQG&DPSEHOOKDYHIRXQGWKDWHPSOR\HHMREVDWLVIDFWLRQZRXOGVLJQLILFDQWO\LPSDFW
MRESHUIRUPDQFHDEVHQWHHLVPDQGWXUQRYHUDQGHPSOR\HHUHODWLRQV
0RVWHPSLULFDOVWXGLHVVXJJHVWWKDWWKHELJJHVWFRQWULEXWRUWRRQH
VMREVDWLVIDFWLRQLVWKHQDWXUHRIWKHMRELWVHOI
7KHMRELWVHOIPXVWEHPHDQLQJIXOWRWKHLQGLYLGXDO6WUHVVOHYHODVVRFLDWHGZLWKZRUNDOVRVHHPVWREHDPDMRUIDFWRU
EHKLQGRQH
VMREVDWLVIDFWLRQOHYHO7KHVWUHVVFDQRULJLQDWHIURPWKHZRUNORDGPDQDJHU
VH[SHFWDWLRQDQGWDUJHWVVHW
IRUWKHHPSOR\HHVWRDFKLHYH6KLK%HVLGHVWKHVHVDODU\EHQHILWVDQGUHPXQHUDWLRQSDFNDJHRIIHUHGE\WKH
RUJDQL]DWLRQFDQEHLPSRUWDQWIDFWRUVWKDWFDQHQKDQFHMREVDWLVIDFWLRQOHYHO.LP <DQJ'R+DL
IRXQGWKDWDQRWKHULPSRUWDQWIDFWRUWKDWFDQFRQWULEXWHWRMREVDWLVIDFWLRQLVWKHRSSRUWXQLW\IRUJURZWKDQGSURPRWLRQ
WKDWWKHRUJDQL]DWLRQFDQDIIRUGWRRIIHU5HODWLRQVKLSEHWZHHQPDQDJHUVDQGHPSOR\HHVLVDQRWKHULPSRUWDQWUROHLQ
GHWHUPLQLQJWKHMREVDWLVIDFWLRQOHYHOIRULQGLYLGXDO&URVVPDQ $ERX=DNL
2.2 Characteristics of Gen Y
0RVWRIWKHHPSLULFDOHYLGHQFHVXJJHVWHGWKDW*HQ<KDVWREHWUHDWHGGLIIHUHQWO\DQGWKHRUJDQL]DWLRQKDVWRSUHSDUH
WKHPVHOYHV ZLWK WKH HQWUDQFH RI *HQ < LQ WKH ZRUNIRUFH $FFRUGLQJ WR 6KDZ DQG )DLUKXUVW IDFWRUV WKDW
FRQVWLWXWHMREVDWLVIDFWLRQIRU*HQ<LVDOPRVWVLPLODUWRSUHYLRXVJHQHUDWLRQV*HQ<SUHIHUVIOH[LELOLW\LQJHWWLQJWKH
ZRUNGRQH7KH\SUHIHUWRKDYHDFDUHHUWKH\ZLOOEHFKDOOHQJHGDQGFDQJURZZLWKWKHFKDOOHQJHV(PSOR\HUVQHHG
WRSURYLGH*HQ<HPSOR\HHVFOHDUGLUHFWLRQDVWKH\GHPDQGLPPHGLDWHIHHGEDFNRQSHUIRUPDQFH%HLQJDWHFKQR
VDYY\*HQ<H[SHFWVWKHRUJDQL]DWLRQWREHHTXLSSHGZLWKFXUUHQWWHFKQRORJ\)DLOLQJWRSURYLGHWKHEDVLFQHHGVZLOO
UHVXOWLQSRRURXWFRPHDQGORZSURGXFWLYLW\$FFRUGLQJWR0DUWLQGXHWRDGYDQFHPHQWLQWHFKQRORJ\DQGWKH
RSHQQHVVRIVRPHRIWKHQHZDQGKLJKWHFKRUJDQL]DWLRQV*HQ<SUHIHUVWRZRUNIURPKRPHDQGFRQGXFWPHHWLQJV
YLDYLGHRFRQIHUHQFLQJ$SDUWIURPWKHQRUPDOUHPXQHUDWLRQSDFNDJH*HQ<DOVRSUHIHUVRWKHUEHQHILWVWKDWFRPH
DORQJZLWKWKHMRE6LQFHPRVW*HQ<WKLQNVKLJKO\RIWKHLUZRUNOLIHEDODQFHRUJDQL]DWLRQVKDYHVWDUWHGWRSURYLGH
J\PQDVLXPDQGSRROIDFLOLW\WRSURPRWHDFWLYHDQGKHDOWK\OLIHVW\OH
)LJXUHEHORZGHSLFWVWKHWKHRUHWLFDOIUDPHZRUNIRUWKHVWXG\0DWXULW\OHYHO5HODWLRQVKLSVWDWXVHGXFDWLRQDO
OHYHO \HDUV RI H[SHULHQFH PDQDJHULDO UDQNLQJ RUJDQL]DWLRQDO VL]H VDODU\ DQG RSSRUWXQLWLHV IRU JURZWK DFW DV WKH
LQGHSHQGHQWYDULDEOHVDQGMREVDWLVIDFWLRQLVWKHGHSHQGHQWYDULDEOHIRUWKHVWXG\
210 Normala Daud / Procedia - Social and Behavioral Sciences 219 (2016) 208 – 213
0DWXULW\OHYHO
5HODWLRQVKLSVWDWXV
(GXFDWLRQDOOHYHO
<HDUVRIH[SHULHQFH -RE6DWLVIDFWLRQ
0DQDJHULDOUDQNLQJ
2UJDQL]DWLRQVL]H
6DODU\
2SSRUWXQLWLHVIRUJURZWK
)LJXUH$WKHRUHWLFDOIUDPHZRUN
0HWKRGRORJ\
7KHSRSXODWLRQRIWKHVWXG\FRPSRVHGRIWKH*HQ<HPSOR\HHVZRUNLQJLQYDULRXVRUJDQL]DWLRQVLQ.ODQJ9DOOH\
*HQ<HPSOR\HHVDUHWKRVHHPSOR\HHVZKRZHUHERUQIURPWKH\HDURIWRDQGZRUNLQJLQ.ODQJ9DOOH\
DUHD7RXQFRYHUWKHIDFWRUVWKDWFRQVWLWXWHMREVDWLVIDFWLRQIRU*HQ<LQ.ODQJ9DOOH\DFRQYHQLHQFHVDPSOLQJZDV
XVHG WR UHDFK RXW WR WKH ZKROH SRSXODWLRQ RI ZRUNLQJ *HQ < ,Q RUGHU WR DFKLHYH WKH VWXG\ REMHFWLYHV VHWV RI
TXHVWLRQQDLUHVZHUHVHQWRQOLQHWRWDUJHWHGUHVSRQGHQWV
7KHTXHVWLRQQDLUHIRUWKHVWXG\ZDVGHYHORSHGDQGGLVWULEXWHGWRWKHUHVSRQGHQWVYLDHOHFWURQLFVRXUFHWKURXJK
*RRJOH)RUPIRUPDWDQGWKHOLQNZHUHGLVWULEXWHGLQGLYLGXDOO\WRWKHWDUJHWHGUHVSRQGHQWVYLDHOHFWURQLFPDLO
0HDVXUHVXVHGLQWKHTXHVWLRQQDLUHZHUHDGDSWHGIURPTXHVWLRQQDLUHVXVHGLQWKHVWXGLHVIURPOLWHUDWXUHV7KH
YDULDEOHVXVHGLQWKHMREVDWLVIDFWLRQDQGZRUNUHODWHGIDFWRUVZHUHREWDLQHGIURPYDULRXVVRXUFHVIURPWKHOLWHUDWXUH
)RUDQVZHUVWRWKHVWDWHPHQWVRIWKHVXUYH\D/LNHUWW\SHVFDOHWKDWLVH[SUHVVLRQVZLWKILYHLQWHUYDOVKDYHEHHQXVHG
$QFKRUHGVXFKDVVWURQJO\GLVDJUHHGLVDJUHH1HXWUDODJUHHDQGVWURQJO\DJUHH
5HVXOWDQG'LVFXVVLRQ
2XWRITXHVWLRQQDLUHVWKDWZHUHVHQWWKURXJKHOHFWURQLFPDLOVUHVSRQGHGWRWKHVXUYH\DQGXSRQFKHFNLQJ
RQO\RUZHUHXVHDEOHDQGVXEVHTXHQWO\XVHGLQWKHILQDOGDWDDQDO\VLV
Normala Daud / Procedia - Social and Behavioral Sciences 219 (2016) 208 – 213 211
&URQEDFKDOSKDUHOLDELOLW\WHVWLVFRQGXFWHGZLWKLQHDFKGLPHQVLRQRIWKHGHWHUPLQDQWV$&URQEDFKDOSKDRI
RU KLJKHU LV WKH PLQLPXP DFFHSWDEOH OHYHO IRU D VWXG\ WKDW KDV EHHQ FDUULHG RXW 7KH GLPHQVLRQV PDWXULW\ OHYHO
UHODWLRQVKLSVWDWXVPDQDJHULDOUDQNLQJRUJDQL]DWLRQVL]HVDODU\DQGJURZWKZHUHIRXQGWREHLQWHUQDOO\FRQVLVWHQWDV
WKHYDOXHRI&URQEDFKDOSKDZDVJUHDWHUWKDQ
7DEOH,QWHUQDO&RQVLVWHQF\$QDO\VLVDQG)DFWRU$QDO\VLV
'LPHQVLRQV Q 0HDQ 6WDQGDUGGHYLDWLRQ &URQEDFKDOSKD
0DWXULW\OHYHO
5HODWLRQVKLSVWDWXV
(GXFDWLRQDOOHYHO
<HDUVRIH[SHULHQFH
0DQDJHULDOUDQNLQJ
212 Normala Daud / Procedia - Social and Behavioral Sciences 219 (2016) 208 – 213
VXSHULRUVDQGWKHUDQNLQJDUHLPSRUWDQWDVORQJDVWKH\KDYHDJRRGVDODU\DQGWKHRUJDQL]DWLRQVDUHRIIHULQJWKHPDQ
RSSRUWXQLW\IRUJURZWK
$V D FRQFOXVLRQ WKLV VWXG\ ZDV DEOH WR DQVZHU WKH UHVHDUFK REMHFWLYHV VHW RXW LQ WKH EHJLQQLQJ RI WKH SDSHU
&XUUHQWO\PRUHWKDQSHUFHQWRIWKH*HQ<HPSOR\HHVDUHVDWLVILHGZLWKWKHLUMREDQGLWLVLPSRUWDQWIRUHPSOR\HUV
WRNHHSRQORRNLQJIRUZD\VWRLQFUHDVHWKHOHYHORIMREVDWLVIDFWLRQDPRQJWKHQHZJHQHUDWLRQRIHPSOR\HHVLQRUGHU
WR UHWDLQ WKHP LQ WKH RUJDQL]DWLRQV IRU D ORQJ WLPH (PSOR\HUV DUH QRW DEOH WR VWRS HPSOR\HHV IURP OHDYLQJ WKH
RUJDQL]DWLRQVEXWLIWKH\FDQRIIHUEHWWHUSDFNDJHWRQHZHPSOR\HHVWKHFKDQFHVDUHWKDWWKH\DUHDEOHWRNHHSWKHVH
QHZJHQHUDWLRQHPSOR\HHVLQWKHLUZRUNIRUFHORQJHU
6LQFHWKLVVWXG\LVFRQGXFWHGLQWKH.ODQJYDOOH\LWLVQRWZLWKRXWOLPLWDWLRQ7KHUHVXOWRIWKHVWXG\FDQQRWEH
JHQHUDOLVHGWRRWKHUVHFWRUVLQ0DOD\VLDVLQFHWKHVDPSOHFDPHIURPHPSOR\HHVZRUNLQJLQ.ODQJ9DOOH\LQVHFWRUV
RQO\ 0RUHRYHU GXH WR VPDOO VDPSOH VL]H WKLV VWXG\ LV QRW DEOH WR EH JHQHUDOL]HG WR DOO *HQHUDWLRQ < HPSOR\HHV
ZRUNLQJLQ0DOD\VLD
$FNQRZOHGJHPHQWV
7KHDXWKRUZRXOGOLNHWRWKDQNV$QDVELQ3DZDQ&KLN0RKG)DLUXVELQ5XVODQDQG0XVKULIDK0RKDPHGZKRKDV
EHHQLQYROYHGLQWKHGDWDFROOHFWLRQLQWKLVVXUYH\
5HIHUHQFHV