4/20/2018 Questionnaire - Noodles Industry

Questionnaire - Noodles Industry

* Required

Details
1. 1. Area (Phase), Block, and House Number *

Demographics
2. 2. Name *

3. 3. Age group *
Mark only one oval.

Under 18 years
18 - 24 years old
25 - 31 years old
32 - 38 years old
39 - 45 years old
46 - 52 years old
Above 52 years old

4. 4. What is the highest level of education you have completed? *

Mark only one oval.

Matriculation (till 10th/O'levels)

Intermediate/Highschool (FSc or A'levels)
Bachelor's (14-16 years of education, MBBS or similar)
Masters (18 years of education, MBA or similar)/Higher

Other:

5. 5. Are you currently pursuing any level of

education? If yes, kindly state which? *

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4/20/2018 Questionnaire - Noodles Industry

6. 6. What is your estimated total household consumption? *

Mark only one oval.

Less than PKR 50,000/month

PKR 50,000 - PKR 100,000
PKR 101,000 - PKR 150,000
PKR 151,000 - PKR 200,000
PKR 201,000 - PKR 250,000
More than PKR 250,000/month

7. 7. What is your current occupation status? *

Mark only one oval.

Employed
Self-employed
Unemployed (and looking for work)
Homemaker
Student
Retired

8. 8. Are you married? *

Mark only one oval.

Yes
No

9. 9. How many children do you have? *

General
10. 10. Tick all the social media websites that you use: *
Check all that apply.

Facebook
Instagram
Snapchat
Twitter

Other:

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4/20/2018 Questionnaire - Noodles Industry

11. 11. (If you ticked at least one option in Q.12), please tell how much time do you spend daily on
the respective website/app?
Mark only one oval.

Less than 30 minutes

30 minutes - 1 hour
1 - 2 hours
2 - 3 hours
More than 3 hours

Psychographics

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4/20/2018 Questionnaire - Noodles Industry

12. 12. Please rate the below mentioned statements on a scale of 1-5 (1 indicates that you
strongly disagree with the statements, while 5 indicates that you strongly agree with the
statements). *
Mark only one oval per row.

1 - Strongly 2- 3- 4- 5 - Strongly
Disagree Disagree Neutral Agree Agree
I enjoy trying new things.
I enjoy snacking frequently
between meals.
I consider myself an eco-
friendly person e.g. I use
renewable shopping bags,
non-CFO emitting products
etc.
When I see a new brand on
the shelf, I often buy it just to
see what it is like.
I am very health conscious
when it comes to food.
I am fond of outdoor
activities.
I am an avid book reader.
I love photography.
I enjoy painting/drawing.
I strongly believe in
community service.
I have an interest in science
and technology.
I am fond of
movies/dramas/theater.
I frequently hangout with
friends.
I love traveling.
I prefer home-cooked food.
I prefer foreign food brands.
I like local food brands.
I am not brand conscious as
long as I get what I want.
I consider family to be the
most important part of my
life.
I can't imagine life without
my friends.
Education and career are
most important for me.
Money is all that matters.
Religion is important to me.
Social status plays an
important role in one's life.
Fun and enjoyment is
important in life.
I do shopping online
frequently.

Attitudinal Statements

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4/20/2018 Questionnaire - Noodles Industry

13. 13. Please rate the below mentioned statements on a scale of 1-5 (1 indicates that you
strongly disagree with the statements, while 5 indicates that you strongly agree with the
statements). *
Mark only one oval per row.

1 - Strongly 2- 3- 4- 5 - Strongly
Disagree Disagree Neutral Agree Agree
I would go out of my way to
buy my preferred noodles
brand.
I prefer eating noodles as
snacks.
I enjoy buying noodles over
other snacks.
I choose a brand for noodles
based on its value for
money.

Noodles - General
14. 14. Who buys groceries at your home? *
Mark only one oval.

Yourself
Wife
Husband
Kids
Parents
Servants

15. 15. Are you familiar with the following Noodle brands? (Tick all that apply) *
Check all that apply.

Knorr
Maggi
Shoop
Kolson

16. 16. Which Noodles brand have you bought in the last 3 months? (Tick all that apply) *
Check all that apply.

Knorr
Maggi
Shoop
Kolson

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4/20/2018 Questionnaire - Noodles Industry

17. 17. Which Noodles brand are you currently using? *

Mark only one oval.

Knorr
Maggi
Shoop
Kolson

18. 18. Which Noodles brand do you buy mostly? *

Mark only one oval.

Knorr
Maggi
Shoop
Kolson

19. 19. On a scale of 0-10, How likely are you to recommend the following brands to your friends
and family? *
Mark only one oval per row.

0 - Least 10 - Most
1 2 3 4 5 6 7 8 9
Likely Likely
Knorr
Maggi
Shoop
Kolson

Conjoint Data - Noodles

Please rate each of the below mentioned cards on a scale of 1-5. 1 shows that the combination is least
preferable and 5 shows that the combination is most preferable.

20. Card-1 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

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4/20/2018 Questionnaire - Noodles Industry

21. Card-2 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

22. Card-3 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

23. Card-4 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

24. Card-5 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

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4/20/2018 Questionnaire - Noodles Industry

25. Card-6 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

26. Card-7 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

27. Card-8 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

28. Card-9 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

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4/20/2018 Questionnaire - Noodles Industry

29. Card-10 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

30. Card-11 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

31. Card-12 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

32. Card-13 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

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4/20/2018 Questionnaire - Noodles Industry

33. Card-14 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

34. Card-15 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

35. Card-16 *

Mark only one oval.

1 2 3 4 5

Least Preferred Most Preferred

Feedback
For the use of Researcher

36. Comments

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4/20/2018 Questionnaire - Noodles Industry

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