History of pepsi-:

Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the
invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North
Carolina.

The information published here is provided by PepsiCo, Inc. and may be

accessed at their site: www.pepsi.com.

The summer of 1898, as usual, was hot and humid in New Bern, North

Carolina. So a young pharmacist named Caleb Bradham began experimenting

with combinations of spices, juices, and syrups trying to create a

refreshing new drink to serve his customers. He succeeded beyond all

expectations because he invented the beverage known around the world as

Pepsi-Cola.

Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it

into a gathering place. He did so by concocting his own special beverage, a soft drink. His

creation, a unique mixture of kola nut extract, vanilla and rareoils, became so popular his

customers named it "Brad's Drink." Caleb decided to rename it "Pepsi-Cola," and advertised

his new soft drink. People responded, and sales of Pepsi-Cola started to grow, convincing him

that he should form a company to market the new beverage.

In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied

to the U.S. Patent Office for a trademark. At first, he mixed the syrup himself and sold it

exclusively through soda fountains. But soon Caleb recognized that a greater opportunity

existed to bottle Pepsi so that people could drink it anywhere.

The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registered with

the U.S. Patent Office. That year, Caleb sold 7,968 gallons of syrup, using the theme line

"Exhilarating, Invigorating, Aids Digestion." He also began awarding franchises to bottle Pepsi

to independent investors, whose number grew from just two in 1905, in the cities of Charlotte
and Durham, North Carolina, to 15 the following year, and 40 by 1907. By the end of 1910,

there were Pepsi-Cola franchises in 24 states.

Pepsi-Cola's first bottling line resulted from some less-than-sophisticated engineering in the

back room of Caleb's pharmacy. Building a strong franchise system was one of Caleb's

greatest achievements. Local Pepsi-Cola bottlers, entrepreneurial in spirit and dedicated to

the product's success, provided a sturdy foundation. They were the cornerstone of the Pepsi-

Cola enterprise. By 1907, the new company was selling more than 100,000 gallons of syrup

per year.

Growth was phenomenal, and in 1909 Caleb erected a headquarters so spectacular that the

town of New Bern pictured it on a postcard. Famous racing car driver Barney Oldfield

endorsed Pepsi in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer

before a race."

The previous year, Pepsi had been one of the first companies in the United States to switch

from horse-drawn transport to motor vehicles, and Caleb's business expertise captured

widespread attention. He was even mentioned as a possible candidate for Governor. A 1913

editorial in the Greensboro Patriot praised him for his "keen and

energetic business sense."

Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now

promoted Pepsi sales with the slogan, "Drink Pepsi-Cola. It will

satisfy you." Then cameWorld War I, and the cost of doing

business increased drastically. Sugar prices see sawed between record highs and disastrous

lows, and so did the price of producing Pepsi-Cola. Caleb was forced into a series of business

gambles just to survive, until finally, after three exhausting years, his luck ran out and he

was bankrupted. By 1921, only two plants remained open. It wasn't until a successful candy

manufacturer, Charles G. Guth, appeared on the scene that the future of Pepsi-Cola was

assured. Guth was president of Loft Incorporated, a large chain of candy stores and soda

fountains along the eastern seaboard. He saw Pepsi-Cola as an opportunity to discontinue an

unsatisfactory business relationship with the Coca-Cola Company, and at the same time to add
an attractive drawing card to Loft's soda fountains. He was right. After five owners and 15

unprofitable years, Pepsi-Cola was once again a thriving national brand.

One oddity of the time, for a number of years, all of Pepsi-Cola's sales were actually

administered from a Baltimore building apparently owned by Coca-Cola, and named for its

president. Within two years, Pepsi would earn $1 million for its new owner. With the

resurgence came new confidence, a rarity in those days because the nation was in the early

stages of a severe economic decline that came to be known as the Great

Depression.

1898 Caleb Bradham, a New Bern, North

Carolina, pharmacist, renames "Brad's Drink," a

carbonated soft drink he created to serve his

drugstore's fountain customers. The new name,

Pepsi-Cola, is derived from two of the principal

ingredients, pepsin and kola nuts. It is first used

on August 28.

1902 Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola name.

1903 In keeping with its origin as a pharmacist's concoction, Bradham's advertising praises his

drink as "Exhilarating, invigorating, aids digestion."

1905 A new logo appears, the first change from the original created in 1898.

1906 The logo is redesigned and a new slogan added: "The original pure food drink." The

trademark is registered in Canada.

1907 The Pepsi trademark is registered in Mexico.

1909 Automobile racing pioneer Barney Oldfield becomes Pepsi's first celebrity endorser when

he appears in newspaper ads describing Pepsi-Cola as "A bully drink...refreshing, invigorating,

a fine bracer before a race." The theme "Delicious and Healthful" appears, and will be used

intermittently over the next two decades.

1920 Pepsi appeals to consumers with, "Drink Pepsi-Cola. It will satisfy you."

1932 The trademark is registered in Argentina.

1934 Pepsi begins selling a 12-ounce bottle for five cents, the same price charged by its

competitors for six ounces.

1938 The trademark is registered in the Soviet Union.

1939 A newspaper cartoon strip, "Pepsi & Pete," introduces the theme "Twice as Much for a

Nickel" to increase consumer awareness of Pepsi's value advantage.

1940 Pepsi makes advertising history with the first advertising jingle ever broadcast

nationwide. "Nickel, Nickel" will eventually become a hit record and will be translated into 55

languages. A new, more modern logo is adopted.

1941 In support of America's war effort, Pepsi changes the color of its bottle crowns to red,

white and blue. A Pepsi canteen in Times Square, New York, operates throughout the war,

enabling more than a million families to record messages for armed services personnel

overseas.

1943 The "Twice as Much" advertising strategy expands to include the theme, "Bigger Drink,

Better Taste."

1949 "Why take less when Pepsi's best?" is added to "Twice as Much" advertising.

1950 "More Bounce to the Ounce" becomes Pepsi's new theme as changing soft drink

economics force Pepsi to raise prices to competitive levels. The logo is again updated.

1953 Americans become more weight conscious, and a new strategy based on Pepsi's lower

caloric content is implemented with "The Light Refreshment" campaign.

1954 "The Light Refreshment" evolves to incorporate "Refreshing Without Filling."

1958 Pepsi struggles to enhance its brand image. Sometimes referred to as "the kitchen cola,"

as a consequence of its long-time positioning as a bargain brand, Pepsi now identifies itself

with young, fashionable consumers with the "Be Sociable, Have a Pepsi" theme. A distinctive

"swirl" bottle replaces Pepsi's earlier straight-sided bottle.

1959 Soviet Premier Nikita Khrushchev and U.S. Vice-President Richard Nixon meet in the

soon-to-be-famous "kitchen debate" at an international trade fair. The meeting, over Pepsi,

is photo-captioned in the U.S. as "Khrushchev Gets Sociable."

1961 Pepsi further refines its target audience, recognizing the increasing importance of the

younger, post-war generation. "Now it's Pepsi, for Those who think Young" defines youth as a

state of mind as much as a chronological age, maintaining the brand's appeal to all market

segments.

1963 In one of the most significant demographic events in commercial history, the post-war

baby boom emerges as a social and marketplace phenomenon. Pepsi recognizes the change, and

positions Pepsi as the brand belonging to the new generation-The Pepsi Generation. "Come

alive! You're in the Pepsi Generation" makes advertising history. It is the first time a product

is identified, not so much by its attributes, as by its consumers' lifestyles and attitudes.

1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising.

1966 Diet Pepsi's first independent campaign, "Girlwatchers," focuses on the cosmetic

benefits of the low-calorie cola. The "Girlwatchers" musical theme becomes a Top 40 hit.

Advertising for another new product, Mountain Dew, a regional brand acquired in 1964, airs

for the first time, built around the instantly recognizable tag line, "Ya-Hoo, Mountain Dew!"

1967 When research indicates that consumers place a premium on Pepsi's superior taste when

chilled, "Taste that beats the others cold. Pepsi pours it on" emphasizes Pepsi's product

superiority. The campaign, while product-oriented, adheres closely to the energetic, youthful,

lifestyle imagery established in the initial Pepsi Generation campaign.

1969 "You've got a lot to live. Pepsi's got a lot to give" marks a shift in Pepsi Generation

advertising strategy. Youth and lifestyle are still the campaign's driving forces, but with

"Live/Give," a new awareness and a reflection of contemporary events and mood become

integral parts of the advertising's texture.

1973 Pepsi Generation advertising continues to evolve. "Join the Pepsi People, Feelin' Free"

captures the mood of a nation involved in massive social and political change. It pictures us

the way we are-one people, but many personalities.

1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions of consumers that

Pepsi's taste is superior.

1976 "Have a Pepsi Day" is the Pepsi Generation's upbeat reflection of an improving national

mood. "Puppies," a 30-second snapshot of an encounter between a very small boy and some

even smaller dogs, becomes an instant commercial classic.

1979 With the end of the '70s comes the end of a national malaise. Patriotism has been

restored by an exuberant celebration of the U.S. bicentennial, and Americans are looking to

the future with renewed optimism. "Catch that Pepsi Spirit!" catches the mood and the Pepsi

Generation carries it forward into the '80s.

1982 With all the evidence showing that Pepsi's taste is superior, the only question remaining

is how to add that message to Pepsi Generation advertising. The answer? "Pepsi's got your

Taste for Life!," a triumphant celebration of great times and great taste.

1983 The soft drink market grows more competitive, but for Pepsi drinkers, the battle is

won. The time is right and so is their soft drink. It's got to be "Pepsi Now!"

1984 A new generation has emerged-in the United States, around the world and in Pepsi

advertising, too. "Pepsi. The Choice of a New Generation" announces the change, and the most

popular entertainer of the time, Michael Jackson, stars in the first two commercials of the

new campaign. The two spots quickly become "the most eagerly awaited advertising of all

time."
1985 Lionel Richie leads a star-studded parade into "New Generation" advertising followed by

pop music icons Tina Turner and Gloria Estefan. Sports heroes Joe Montana and Dan Marino

are part of it, as are film and television stars Teri Garr and Billy Crystal. Geraldine Ferraro,

the first woman nominated to be vice president of the U.S., stars in a Diet Pepsi spot. And

the irrepressible Michael J. Fox brings a special talent, style and spirit to a series of Pepsi

and Diet Pepsi commercials, including a classic, "Apartment 10G."

1987 After an absence of 27 years, Pepsi returns to Times Square, New York, with a

spectacular 850-square foot electronic display billboard declaring Pepsi to be "America's

Choice."

1988 Michael Jackson returns to "New Generation" advertising to star in a four-part

"episodic" commercial named "Chase." "Chase" airs during the Grammy Awards program and is

immediately hailed by the media as "the most-watched commercial in

advertising history."

1989 "The Choice of a New Generation" theme expands to categorize Pepsi

users as "A Generation Ahead!"

1990 Teen stars Fred Savage and Kirk Cameron join the "New Generation"

campaign, and football legend Joe Montana returns in a spot challenging other

celebrities to taste test their colas against Pepsi. Music legend Ray Charles

stars in a new Diet Pepsi campaign, "You got the right one baby."

1991 "You got the Right one Baby" is modified to "You got the Right one Baby, Uh-Huh!" The

"Uh-Huh Girls" join Ray Charles as back-up singers and a campaign soon to become the most

popular advertising in America is on its way. Supermodel Cindy Crawford stars in an award-

winning commercial made to introduce Pepsi's updated logo and package graphics.

1992 Celebrities join consumers, declaring that they "Gotta Have It." The interim campaign

supplants "Choice of a New Generation" as work proceeds on new Pepsi advertising for the

'90s. Mountain Dew growth continues, supported by the antics of an outrageous new Dew Crew
whose claim to fame is that, except for the unique great taste of Dew, they've "Been there,

Done that, Tried that."

1993 "Be Young, Have fun, Drink Pepsi" advertising starring basketball superstar Shaquille

O'Neal is rated as best in U.S.

1994 New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO

Craig Weatherup explaining the relationship between freshness and superior taste to

consumers.

1995 In a new campaign, the company declares "Nothing else is a Pepsi" and takes top honors

in the year's national advertising championship.

Marketing statergy of pepsi

From the 1930s through the late '50s, "Pepsi-Cola Hits The Spot" was the most commonly
used slogan in the days of old radio, classic motion pictures, and later television. Its jingle
(conceived in the days when Pepsi cost only five cents) was used in many different forms with
different lyrics.

With the rise of television, Pepsi utilized the services of a young, up-and-coming actress
named Polly Bergen to promote products, oftentimes lending her singing talents to the classic
"...Hits The Spot" jingle. Some of these Bergen spots can be seen on ClassicTVAds.com.

Through the intervening decades, there have been many different Pepsi theme songs sung on
television by a variety of artists, from Joanie Summers to The Jacksons to Britney Spears.
Scroll down to Slogans for a list of the campaigns Pepsi has used over the past century.

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind
tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of
participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great
advantage of the campaign with television commercials reporting the results to the public.

In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise
Muck, to coincide with the United States bicentennial celebration.

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the
strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine
promotion marketing.
In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time,
included more than thirty different backgrounds on each can, introducing a new background
every three weeks. One of their background designs includes a string of repetitive numbers
73774. This is a numerical expression from a telephone keypad of the word "Pepsi."

In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and
a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of
their can and bottle designs. Also in 4th quarter of 2008 Pepsi teamed up with
Google/YouTube to produce the first daily entertainment show on Youtube, Poptub. This daily
show deals with pop culture, internet viral videos, and celebrity gossip. Poptub is updated daily
from Pepsi.

In 2009, "Bring Home the Cup," changed to "Team Up and Bring Home the Cup." The new
installment of the campaign asks for team involvement and an advocate to submit content on
behalf of their team for the chance to have the Stanley Cup delivered to the team's
hometown by Mark Messier.

Pepsi has official sponsorship deals with three of the four major North American professional
sports leagues: the National Football League,National Hockey League and Major League
Baseball. Pepsi also sponsors Major League Soccer.

Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team is
just one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of
their test and ODI test match clothing.

On July 6, 2009, Pepsi announced it would make a $1 billion investment in Russia over three
years, bringing the total Pepsi investment in the country to $4 billion.

In July 2009, Pepsi started marketing itself as Pecsi in Argentina in response to its name
being mispronounced by 25% of the population and as a way to connect more with all of the
population.

In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many
of its products by early 2009. In 2009, Pepsi,Diet Pepsi and Pepsi Max began using all lower-
case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The
brand'sblue and red globe trademark became a series of "smiles," with the central white band
arcing at different angles depending on the product until 2010. Pepsi released this logo in
U.S. in late 2008, and later it was released in 2009 in Canada (the first country outside of
the United States for Pepsi's new logo), Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El
Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic,
the Philippines and Australia; in the rest of the world the new logo has been released in 2010,
meaning the old logo has been phased out entirely (most recently, France and Mexico switched
to Pepsi's current logo). As of Present, The UK has started to use the new Pepsi logo on cans
in an order different from the US can. In mid-2010, all Pepsi variants, regular, diet, and
Pepsi Max, have started using only the medium-sized "smile" Pepsi Globe.

Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new
Pepsi Logo. The word Pepsi and the logo are in the new style, while the word "Max" is still in
the previous style. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010.

Slogans of Pepsi (late 1970’s to 2009)

 1939–1950: "Twice as Much for a Nickel"

 1950: "More Bounce to the Ounce"
 1950–1957: "Any Weather is Pepsi Weather"
 1957–1958: "Say Pepsi, Please"
 1958–1961: "Be Sociable, Have a Pepsi"
 1961-1963: "Now It's Pepsi for Those Who Think Young”
 1963–1967: "Come Alive, You're in the Pepsi Generation
 1967–1969: "(Taste that beats the others cold) Pepsi Pours It On".
 1969–1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"
 1975–1977: "Have a Pepsi Day"
 1977–1980: "Join the Pepsi People (Feeling Free)"
 1980–1981: "Catch That Pepsi Spirit" [David Lucas, composer]
 1981–1983: "Pepsi's got your taste for life"
 1983: "It's cheaper than Coke!"
 1983–1984: "Pepsi Now! Take the Challenge!"
 1984–1991: "Pepsi. The Choice of a New Generation"
 1984-1988: "Diet Pepsi. The Choice of a New Generation"
 1988-1989: "Diet Pepsi. The Taste That's Generations Ahead"
 1989-1990: "Diet Pepsi. The Right One"
 1989-1992: "Diet Pepsi. The Taste That Beats Diet Coke"
 1986–1987: "We've Got The Taste"
 1987–1990: "Pepsi's Cool"
  1990–1991: "You got the right one Baby UH HUH"
 1991–1992: "Gotta Have It"/"Chill Out"
 1992–1993: "Be Young, Have Fun, Drink Pepsi"
 1994–1995: "Double Dutch Bus" (Pepsi song sung by Brad Bentz)
 1995: "Nothing Else is a Pepsi"
 1995–1996: "Drink Pepsi. Get Stuff."
 1996–1997: "Pepsi:There's nothing official about it"
(During the Wills World Cup (cricket) held in India/Pakistan/Sri Lanka)
 1997–1998: "Generation Next"
 1998–1999: "It's the cola"
 1999–2000: "For Those Who Think Young"/"The Joy of Pepsi-Cola"
 1999-2006: "Yeh dil maange more"
 2003: "It's the Cola"/"Dare for More" (Pepsi Commercial)
 2008-present: pepsi ye pyaas heh bari
 2009–present: "Yeh hai youngistaan meri jaan"
 2009–present: "My Pepsi My Way"

Packing style of Pepsi-:

Pepsi announced intention to spend $6 billion to take control of its bottling and distribution
operations. I think it is the smartest branding move the company has made in recent memory.

So bottling isn't after or outside Pepsi’s brand, but rather is the brand. Or at least a core
part of it. Bringing it into the company’s fold isn’t some exercise in cost-reduction, as noted by the
financial press this week, but rather a brilliant, strategic branding move.

Tomorrow's real branding magic is going to come from conceptualizing all business
activities as branding: ingredients, mixtures, containers, manufacturing, distribution, display,
replenishment, and support all commingled to provide uniqueness, competitive advantage, and
behavioral prompts for purchase.

Think about it. New packages and formulations, available at new and different locations,
priced and supported in novel ways...all thanks to a holistic approach to the brand, vs. some archaic
top-down application that sees it only as image and words. It's these actions, and real investments,
that will build sustainable, long-term brand growth.

Pepsi by its different packaging style has always over come its sales every time by its
packaging there has been a revolution in the field of its marketing. Pespi has a vast
no of ideas in its packaging style. Since the packaging trend has started playing a
major role pepsi has brought as many style and difference in its packaging style.

Pepsi’s Brilliant Marketing Startegy

Pepsi marketing style has always been similar as of COCA COLA and
other Brands competeing it in refreshment and soft drinks

Marketing tells people about products, and awareness is far preferable to non-awareness.
Sales promotions work, and digital marketing campaigns can be lots of fun. Creative ads get
headlines and even win awards at Cannes. But very little of what Pepsi's inventive brand marketers
can propagate into the Universe will do anything to support long-term.

Going beyond this easy slam on branding, though, there's a deeper, more substantive issue
worth talking about: the traditions of distribution have changed, too.
Chairman and CEO Indra Nooyi knew the gig was up on Pepsi's old-fashioned distribution
model last year when she announced that it needed to be "reconceptualized." The company had
changed...now selling lots of products that don’t quite fit the "fill and ship" model that worked for
a long time (and made lots of bottlers very rich).
 Nooyi's bottler strategy is a brilliant move toward redefining that what, and not just
the how, of Pepsi's brand. If she's successful, I bet we'll see billboards that say something more
meaningful and compelling than "Howdy."

The Campaigns of the Soft Drink

Pepsi's campaigns have always been interesting and increased their sales. The initial ones
were centered around the World War encouraging the navy and the army to drink Pepsi and do the
needful for the country. Later on other eye-catching slogans like ‘More bounce to the Ounce', ‘Be
Sociable, have a Pepsi', ‘Now its Pepsi for those who think young' and many others took the
advertising of the soft drink to another level.

RANBIR KAPOOR AS BRAND CELEBRITY OF PEPSI

Ranbir is the present face of Pepsi, which is perfect as Ranbir is the only guy in the industry
who's known to make it big in such a short time. His easy smile, youthfulness, charming persona,
and lively spirit is famous with the ladies and the men alike. He projects Pepsi belief with
conviction. The freshness and audacious self belief that the brand stands for is exactly what
Ranbir is popular for.

Ranbir was also required to do the upcoming commercial of Pepsi that has new tag line
Youngistaan ka Wow! Not wanting to waste time, the crew flew down to L.A. to shoot the TVC with
the young ACTOR in a mansion there.

The TVC that would be coming out shortly highlights the Wow factor of the youth. The film
revolves around Ranbir, who's playing a butler, chasing the Pepsi bottle that has been reserved for
the President and how he uses his smartness to get it past the security... pretty audacious isn't it?
Ranbir says ''For me Youngistaan ka Wow reflects what we see around us, the youth making things
happen, achieving things their own way and on their own terms like 'Sid' in themovie Wake Up Sid.''
We think Ranbir couldn’t have put it aptly.
Coclusiom

Pepsi having the largest sale among the other cooldrinks.

But it is harmful to the human internal parts of bosy.

But many ppl drink it as for no reason. It has the chemical which affect the other internal
parts

As all we kne that how pepsi or other cool drinks affect the body I nshld need not specify
nymore conclusion for the