LOVELY PROFESSIONAL UNIVERSITY

School of Business
Academic Task – 2

Course Code: MKT201 Name of the faculty member: Ass. Prof. Kawalpreet Singh

Course Title: Essentials of Marketing

Class: BBA Term: 1 Section: Q1716 and Q1717

Max. Marks: 30 Date of Allotment: 31.08.2018 Date of Submission: 5.10.2018

S. No Nature of Objectives of Topic Details Evaluation Expected

Academic Academic Parameters outcomes
Activity
Task

(group/indi
viduals)

1 Individual To test the The students will be given a Sector and Evaluation Real life
understanding a company under it. For the purpose of parameters- implementation
of marketing Introduction of of marketing mix
analysis, the students shall analyze and
company and and other
mix among evaluate the products/brands company
product/brand- concepts which
students and is selling. The students need to identify will give them
how they relate 5 marks,
the pricing strategies and other price Analysis of practical
this concept knowledge.
related dimensions. The students will Product
with the
keep on gathering the data relating to Dimensions- 5
company
product and place such as Marketing Marks, Analysis
allocated. of Price
plan, Segmentation, etc. The student
dimensions- 10
should focus on the place dimension of
Marks, Analysis
the given company/product/brand. of Promotion
They also need to find the various Dimensions- 5
promotional tools used by the company Marks, Analysis
for their product or brand and analyze of Place
on how these are helping the company dimension-5
in achieving their set goals. Marks.
Serial Registration Name Roll Company
No. Number Number
1 11700322 Anupama Chathurangi Methma RQ1716A01 Apple
Kumari Sayakkarage

2 11700487 Mratyunjay Rajpurohit RQ1716A02 Alphabet

3 11706108 Rishavh Atter RQ1716A03 Microsof

4 11711153 Hrishabh Satankar RQ1716A06 Amazon

5 11711651 Rahul Kumar RQ1716A08 Facebook

6 11712379 Alakesh Sharma RQ1716A10 Berkshire

Hathway
7 11713010 Minaal Kumar RQ1716A11 Alibaba
Group
8 11713999 Pulkit Chadha RQ1716A12 Johnson
and
Johnson

9 11716363 Mukul RQ1716A15 JPMorgan

Chase and
Co.
10 11719135 Bassekou Coulibaly RQ1716A16 HUL

11 11709393 Konika Sharma RQ1716A17 State bank

of India

12 11717622 Tenzin Namgyel RQ1716A18 JIO

13 11719658 Mansi Seth RQ1716A19 Walmart

14 11711385 Shishir Das RQ1716A21 Airtel

15 11717512 Husen Ali Musalman RQ1716A22 Samsung
Electronics
India

16 11506002 Muhammed Asmil RQ1716A26 MI India

17 11707193 Tadakara Hariprasad RQ1717A01 Dell, India

18 11709155 Shubham Joshi RQ1717A02 Procter and

gamble

19 11712319 Vishwajeet Pawar RQ1717A03 Swiggy

20 11718281 Nitin Chauhan RQ1717A11 Zomato

21 11718707 Prateek Raj RQ1717A12 Flipkart

22 11718945 Geofrey Nathaniel Mtweve RQ1717A14 Ola

23 11717975 Naji Saleh Salem Mesfer Shabanh RQ1717A15 Paytm

24 11705022 Sneh Dassani RQ1717A19 Big basket

25 11710791 Gujjula Harisimham RQ1717A21 Policy Bazar

26 11717766 Kangwa Mwila RQ1717A22 Intel

27 11720005 Irene George Lowassa RQ1717A23 Colgate

28 11720023 Irene Asiimwe Kabyemela RQ1717A24 Marico

29 11719978 Musa Lutango Ngilangwa RQ1717A25 HDFC bank

30 11719897 Maria Salome Milanzi RQ1717A26 Bank of
America

Evaluation parameters
Introduction of company and product/brand- 5 marks

Analysis of Product Dimensions- 5 Marks

Analysis of Price dimensions- 10 Marks

Analysis of Promotion Dimensions- 5 Marks

Analysis of Place dimension-5 Marks.

Note

1. There must be 12-15 pages handwritten report.

2. You can use your creativity in report and add pictures, graphs etc.

3. Title page must represent your topic clearly.

4. Quality of content matters most to me.

5. Assignment must be submitted in Orange file (Practical File)