PLEASE PROVIDE A NEAT, CLEAN-CUT ANSWER TO THESE QUESTIONS.

1. Provide a scenario overview of the case.

2. Identify and discuss on the main cause for the discord between the franchisor–franchisee
stated in the case.
3. Provide an overview of the Monginis and Mio Amore markets.
4. Identify and compare the brand stakeholders for both Monginis and Mio Amore.
5. Perform a SWOT analysis for both Monginis and Mio Amores brands.
6. Discuss on the problems of “transitional economy” like India for franchise business.
7. Discuss on the impact of corporate rebranding towards the stakeholders.
8. In this case, does corporate rebranding destroy, transfer or create brand equity?
9. Do the market and stakeholders accept the new brand?
10. How do they manage resistance/uncertainties associated with a brand name transition?
What are the problems or challenges? Is it an effective approach?
11. How do they manage customer perceptions before and after brand-name transition?