No Item Details

1. Course Title PRINCIPLES OF MICROECONOMICS

2. Course Code DBCE1013
3. Course Core
Classification
4. Lecturer Farrieza Mohamed Ghazali
5. Rationale Accountants should be exposed and learned the basics of
Microeconomics so that they can be better managers and
decision makers.
6. Semester & Year Year 1, Semester 2
7. Total Student
Learning hours Face to Face Self Learning
(SLH)
L = Lectures L T P O
T = Tutorial 28 14 84
P = Practical/Lab Total Student Learning hours (SLH): 126
O= Others
8. Credit Hours 3
9. Prerequisite None
10. Objectives To learn basic concepts, principles and practices
Microeconomics relevant to managing business
organizations
11. Learning At the end of the course, students should be able to;
Outcomes 1. Understand the environment, basic concepts and
principles of Microeconomics in modern management.
2. Identify Microeconomics issues and select the best
option to solve them.
3. Apply lessons learned in managing organizational
activities.
12. Synopsis This subject exposes to student to the main
microeconomic issues. Students will be involved in
discussing about economic problems related to consumer
behavior in the context of the price system. The second
part deals with the different market structures whereby
students will learn the behavior of firms in terms of pricing
and output decision.

13. Learning Methods Lectures, tutorials and self learning assignments

14. Assessment Mid-Semester Exam 40%
Methods Final Exam 60%

15. Relationships between Course Learning Outcomes (CLO) and Programme

Learning Outcomes (PLO) :-

PLO 1 2 3 4 5 Learning Methods Assessments

CLO
1 3 2 2 2 3 Lectures, Tutorials, Exams
Assignements
2 3 3 Lectures, Tutorials, Exams
Assignements
3 3 2 2 2 3 Lectures, Tutorials, Exams
Assignements

1= CLO fulfills PLO without official assessment

2= CLO fulfills PLO through partial assessment
3= CLO fulfills PLO through official assessment

16a. Relationship between Course Content, CLO & Bloom Taxonomy

Levels (BTL)
Bloom
Topic Title SLO Taxonomy
*
1 Introduction to Economics 1-3 1-3
 Definition and the problem of scarcity
 Resource, production possibilities and
opportunity cost
 Using resource efficiently
 Economic growth
 Gain from trade and Flow in the market
economic
2 The Price System 1-3 1-3
 Demand and supply and their determinants
 Market equilibrium Price controls
3 Elasticity and Its related Concept 1-3 1-3
 P elasticity of demand
 More elasticities and P elasticity of supply
4 Consumer Choice 1-3 1-3
 Utility theory
 Consumer equilibrium and demand
 Efficiency
5 The Firm 1-3 1-3
1. Why firms exist
2. Types of business firms
3. The balance sheet of a firm
4. Financing corporate activity
5. Non profit firms
6 Production And Cost 1-3 1-3
 All about cost
 Production and costs in the short run
 Production and costs in the long run
 Shifts in cost curves
7 Perfect Competition 1-3 1-3
 The theory of Perfect Competition
 Perfect Competition in the short run
 Perfect Competition in long run
 Resource allocative efficiency
8 Monopoly 1-3 1-3
 The theory of Monopoly
 Monopoly pricing and output decision
 The case against Monopoly
9 Monopolistic Competition and Oligopoly 1-3 1-3
 The theory of Monopolistic Competition
 Game theory
 Price and output under Oligopoly
10 Labor Market 1-3 1-3
1. Demand and supply for labor
2. Equilibrium
 3. Skill differential
4. Union
BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6=
Evaluation

16b. Detailed Contact Hours According to Learning Methods

Self
Tu
Topic Title Lec. P/L Stud SLH
t.
y
1 Introduction To Economics 2 1 0 6 9
2 The Price System 2 1 0 6 9
3 Elasticity And Its Related Concept 2 1 0 6 9
4 Consumer Choice 4 2 0 `12 18
5 The Firm 2 1 0 6 9
6 Production And Cost 4 2 0 `12 18
7 Perfect Competition 4 2 0 `12 18
8 Monopoly 4 2 0 `12 18
9 Monopolistic Competition And Oligopoly 2 1 0 6 9
10 Labor Market 2 1 0 6 9

Total Learning Hours per Semester 28 14 0 84 126

Notional Learning Hours Required 120
Notional Credit Hours 3

17. Main Reference Boyes W. and Melvin M. (2011), Principles of

Microeconomics, 8th Edition, South Western

Additional McEachern W.A. (2010), Microeconomics Principles, 9th

References Edition, South Western.

18. Other None

Information