Daphne XXX

Rebecca Fries
Viktor XXX
Dimitri XXX
Francois XXX
Digital Healthcare

• Societal changes through technological solutions

• Healthcare is lacking with long waiting times and difficulties finding the experts
that patiens are in need of
• Other markets have adapted to the new environment but Russian healthcare is
lacking
• The issue is not low purchase intent but a lacking healthcare system
→ What is then the solution?
→ Здоровье = “Doctors appointments, wherever and whenever”
Digital Healthcare
• The Federal Law No. 242-FZ dated 29 July 2017:
• ‘Improving Processes of Health Care Organisation Based on the Introduction of Information
Technologies’ that enables ‘Online doctor appointments’.
Sweden Russia
Online doctors appointments 1,5% 0%
Possible consumer base 95% of the population 70% of the population
(9.5 million) (100 million)
Annual number of analog doctors appointments 3 n/a
per capita
If comparing similar annual doctors appointment 450 000/annual 6 570 000/annual
per capita for Russia/Sweden
Number of doctors per 1000 inhabitants 4,11 3,31
 Digital Healthcare

Pro Contra
- Blue Ocean market in Russia - Blue Ocean market in Russia
- Releases constraints on healthcare system - Lack of trust in the industry
- Easier access to healthcare for patients - Question regarding cybersecurity
- Showing great growth within the EU
market
- Possible collaboration with government*
Microfinancing
Microfinancing
 Industry-
Microfinance

Grameen bank
Entering Into Russian market
Scenario of Micro Finance in RUSSIA

 Russia‘s population is more than 140 million, around 20 million,

are living below the poverty.

 Only 30% access loan from the formal sources and 70% from the
informal sources.

 Out of that 30% only 5-7 % have access to Micro finance.

 Strict government regulations on bad debt

 Banks and current institutions charge very high interest rates

which makes the market unfavourable

 By the end of the 4th quarter of 2017, the average microloan sum
increased by 14.1% up to around 10,500 rubles ($180 USD)
 Mfi’s being criticized because of
high interest rates:
 Most MFI‘s financially sustainable by charging interest rates that are
high enough to cover all their costs.

 Four key factors determine these rates:

• The cost of funds.
• The MFI's operating expenses.
• Loan losses.
• And profits needed to expand their capital base and fund expected future
growth.

 There are three kinds of costs the MFI has to cover when it makes
microloans:
• The cost of the money that it lends.
• The cost of loan defaults.
• Transaction and Operating cost.
 conti…….
 For instance, MFI lends is 10 percent, and it experiences defaults of 1
percent of the amount lent, then total Rs 11 for a loan of Rs 100, and
Rs 55 for a loan of Rs 500. And the third cost i.e. transaction cost.
:Example

 Suppose that the transaction cost is Rs 15 per loan and that the loans
are for one year. To break even on the Rs 500 loan, the MFI would
need to collect interest of Rs 50 + Rs 5 + Rs 15 = Rs 70, which
represents an annual interest rate of 13 percent. To break even on the
Rs 100 loan, the MFI would need to collect interest of Rs 10 +Rs 1 +
Rs 15 = Rs 26, which is an interest rate of 26 percent.
 Business model of GRAMEEN bank
 Introduction
• The Grameen Bank started in 1976 by the Nobel Laureate, Professor
Muhammad Yunus in Bangladesh .
• Grameen today has some 2,468 branches in Bangladesh, with a staff of
24,703 people serving 7.34 million borrowers from 80,257 villages.
• Grameen's methods are applied in 58 countries — including the United
States.
• Grameen Bank borrowers own 95% of the Bank. The remaining 6% are
owned by the government.

 Working model of Grameen bank:

• Manager first makes a round to the appointed area to introduce Grameen
policies and programs.
• Try to make the group of 5 people.
• Only two members can obtain loan at first. After 6 weeks of successful
repayment another two can apply for loan. The leader can only
receive loan at last.
• Repayment responsibility solely rests on the individual borrower.
• However if one member of a group defaults, that group will never receive
a loan from Grameen
The Self Help Group (SGH)
 SHGs is a small group of rural poor, who have voluntarily come
forward to form a group for improvement of the social and economic
status of the members.

 Homogeneous group of about 15 to 20.

 Every member to save small amounts regularly.

 Every member learns prioritization and financial discipline.

 Condition required for membership for SHG‘s

• Members should be between the age group of 21-60 years.
• From one family, only one person can become a member of an SHG.
(More families can join SHGs this way).
• The group normally consists of either only men or only women.
• Members should be homogenous i.e. should have the same social and
financial background.
• Members should be rural poor.