Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
It’s our commitment to deliver you premium, baked desserts, Special Pakistani Mithai with
several Variations, live Fresh Pizza from our Professional Chefs and breakfast pastries.
Expect the finest from Doce Foods. We offer an impressive portfolio of Food Stuff closely
to deliver innovative products that meet your needs and please your Taste buds.
Our success lies in using the finest quality ingredients, employing high product safety
standards in our bakery operations, and our ability to customize and build strong
relationships with our customers while delighting consumers.
ORGANIZATION CULTURE:
Organization culture is a system of shared meaning with in an organization that
determines in large degree how employees act.
Special efforts for continuously enriching our business systems and implementing relative
strategies have always been fruitful which are aimed at augmenting a work culture that
enhances employee motivation as well as gaining a better understanding of forces that
shapes motivation, attitude, behavior patterns and expectations.
2. Attention to detail:
According to our survey employees has given importance.
3. Outcome Orientation:
The manager’s focuses on both results or outcomes and the techniques needed to
achieve those outcomes.
4. People Orientation:
Management decisions do not take into consideration the effect of outcomes on people
within the organization. They have made their employees a central part of their culture.
5. Team orientation:
They emphasize on team orientation i.e. work activities are organized around them.
Stability DOCE FOODS is maintaining the status in contrast to growth.
6. Zero Tolerance:
DOCE FOODS have high ethical standards and a ‘Business Principles and Ethics
Policy’ in place. They value, encourage and inculcate corporate reforms, good
governance, best business practices and an environment of continued adherence to
‘Zero Tolerance’, resulting in the development of our human capital and meeting all
business challenges.
LEADERSHIP:
Leadership is the manner and approach of providing direction, implementing plans, and
motivating employees in the organization. A Manager’s leadership style contributes, to
the subordinates’ incentive, work fulfillment, and the work growth in the organization.
Leadership plays a vital role for the success of organization. Lack of leadership leads to
increased employee turnover, absenteeism, dissatisfied customers from poor customer
service.
In DOCE FOODS 53% of the employees feel that their managers are employee oriented
leaders and remaining 47% feels that their managers are task orientated leaders. So this
shows that the DOCE FOODS has got the combination of leaders that are task oriented
and leadership oriented. This shows that DOCE FOODS have the leaders that perform
better in all situations and can manage their teams more effective.
Task-Oriented:
A manager with a task-oriented style will have work results as his major concerns and
therefore, he will enlarge rigid policy that would lead the subordinates to reach the
preferred results.
Employee-oriented:
A manager with an employee-oriented behavior objective is to improve the employee’s
confidence and influence them to work jointly and to resolve the problems.
Participative:
In DOCE FOODS the leadership style is participative in which the leader involves one or
more employees in the decision making process (determining what to do and how to do
it). The leader allows the employees to make the decisions. However, the leader is still
responsible for the decisions that are made. This is used when employees are able to
analyze the situation and determine what needs to be done and how to do it. Positive
leaders use rewards, such as education, independence, etc. to motivate employees.
While negative employers emphasize penalties such as loss of job, days off without pay.
Legitimate Power:
Legitimate power is used in DOCE FOODS as it is based on the power a person receives
as a result of his or her position in the formal hierarchy of an organization. The employee
has the authority to control and use the organizational resources.
Expert Power:
Expert power is the influence based on special skills, knowledge or expertise. Expertise
has become on of the most powerful sources. As jobs have become more specialized the
organizations have become increasingly dependent on experts to achieve goals.
LEARNING:
In DOCE FOODS learning is done to make the employees skilled at creating, acquiring,
transferring knowledge, and to enhance their skills. In an Organization learning is a long-
term activity that builds competitive advantage over time and requires sustained
management attention, commitment, and effort. In DOCE FOODS collaboration with
team members give the employees opportunity for learning social, technical and creative
skills. When learning is effective the organization is highly aware of how to motivate its
employees in the best ways. Rewards, such as education, bonuses are given to motivate
employees.
ANALYSIS:
After studying various issues related to the organizational behavior within the organization
we analyzed that
There are different kinds of rewards DOCE FOODS gives to their employees which are
as follows:
Cash bonuses
Increments in salaries
We found very different kind of reward in DOCE FOODS that they motivate their
employees whose performance is not up to the mark by giving them the salaries
equivalent to the market value of the any other employee of same rank so as to motivate
their employees. Many of the employees are being rewarded after accomplishment of
their sales target in such a way that their management take them to the picnic or invite
them for dinner frequently. And another very interesting fact which I found in DOCE
FOODS is that their management does not fire their employees even their performance
level is not up to the mark.
To some extent they are given empowerment to do their work. Most of them agree that
their jobs are not creating any physical or mental problems for them.
But according to my opinion employees are facing job stress. It is a fact that cannot be
denied. Because we know that stress is inevitable. It can only end up with the end of
life But the company deals with this problem and provides them proper counseling.
Introduction of MALMO:
Pakistan is a land of traditions, hospitality & love. Lahore is the loving center of Pakistan; a center of
delicious food, sweets and bakery. “Sheereen Mahal” was a name of Sweetness for years & years in
the country. It was from the founders in bakery & sweets in subcontinent region. Continuous
hardworking accompanied with innovation remains vital for baking companies to address the need of
consumers for variety, which can be more pronounced in packaged food. So, the new generation has
given “Sheereen Mahal” a new name of “Malmo Bakers & Sweets”. Malmo is a spreading brand of
Lahore. We are creating something healthier or something better tasting. We are not limited to the
traditional pastries, cakes or bread loaves but quality is being reinvented.
Nutrition & hygiene is the hallmark of every Malmo Product. Our chefs know the changing desires of
our customers. We know the freshness & quality standards of Baking products. The development of
new bakery products is now available throughout Malmo’s bakery chain.
Vision Statement
Our vision is to provide health and taste according to customer’s desire. Lead in quality, service and
innovation, fulfilling the needs & desires of our customers and consumers through strong brands.
Mission Statement
We produce quality bakery products cost effectively; in an environment that is safe and clean. We will
regularly improve all factors of our business in order to keep the long-term success of our customers
and ourselves.