PARTNERSHIPS

PARTNERSHIPS
mission
we’re building a global village
of unstoppable mamas in
business, because together
we are stronger than ever.

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WHO WE ARE

A global membership
community for mamas
in business.

WHY WE EXIST

To fuel the hustle and

support the juggle, one
mama at a time.

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 About Us
HEYMAMA is building a global village for
unstoppable mamas in business. Through our
community & platform, we inspire and motivate
mothers to pursue entrepreneurship, pivot into
kick-ass careers and live their best lives. With
hubs in 6 cities and members across the
country, we believe that in order to redefine
working motherhood we need to lead by
example.

Founded by Katya Libin & Amri Kibbler out of

their desire to meet likeminded women when
they had their kids, they discovered that the
powerhouses who inspired them were not at the
playground but in the boardroom. Solving their
own problem of needing connection, support
and advice building a new business, they quickly
discovered that mothers were so much stronger
together.
 HEYMAMA connects like-
minded business women to
HOW WE DO IT

HOW WE DO IT
uplift each other through
events, digital experiences
and relationships.

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about
HEYMAMA
members 78% SAID HEYMAMA 13% EARN OVER
A D D S A N I NV A L U A B L E 300K ANNUALLY
RE S O U RC E T O
Curated, vetted, influential 55% ARE FOUNDERS +
THEIR LIVES
ENTREPRENEURS
powerhouses join HEYMAMA.

HEYMAMA’s curated membership circle

includes more than 900+ CEOs, founders,
creatives, influencers and other kick-ass
leaders in industries from wellness and
tech to fashion and finance. From mamas
who have art starting their first venture
to those with $25 million businesses,
HEYMAMA’s vibe attracts a killer tribe. 95% ARE COLLEGE 80% HAVE 2 KIDS
EDUCATED OR MORE
OR BEYOND

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 our founding members

ALLI WEBB FRAN HAUSER ANINE BING

CO-FOUNDER & S T A R T U P I NV E S T O R , M E D I A FASHION DESIGNER
CREATIVE DIRECTOR V E T E R A N, A U T H O R
OF DRYBAR

K AT I A B E U A C H A M P JOY CHO LAUREN BUSH LAUREN REBECCA MINKOFF

CEO AND CO-FOUNDER CEO OF OH JOY! FOUNDER + CEO FASHION DESIGNER
O F B I RC H B O X BLOGGER + INFLUENCER OF FEED
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 our villages are growing

+ 100 TO + 6 ACTIVE
+ 900+ CITY 90%
200+ NEW
MEMBERS IN CHAPTERS RENEWAL
MEMBERS
1 YEAR NYC, LA, San Francisco, R AT E S
PER MONTH M i a m i , D e n v e r, O r a n g e
County

NEW CITIES:
CHICAGO - SEPTEMBER 2018
D.C. - JANUARY 2019
A U S T I N - M A RC H 2 0 1 9

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 Our Audience
1.2 million 95K+ 1100+ 100K 100K+
Posts in the Instagram Current members Weekly Monthly page visits
#ohheymama followers in NYC, LA, newsletter on heymama.co
hashtag Average of 40 to Miami, Denver reach
50 comments per and SF
post
 Our Impact

200,000 2 $10,000+
Average email newsletter views on
a brand activated campaign with
editorial or ad-unit inclusion
million Raised for Charitable Causes in
partnership with brands

Average social impressions on a brand

activated campaign
EXPERIENCES THAT
S P A R K C O NVE R S A T I O N

We believe something
magical happens when
you connect women
HEYMAMA surrounds you with
women who will motivate and
inspire you. We believe in quality
over quantity, in thoughtful
experiences and in the power of
good people.

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WHY HEYMAMA MATTERS RIGHT NOW:

Moms are crushing it

but they need the right
resources. HEYMAMA
is there to support
their journey through
connection, content
and community.

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 here’s the deal

71% percent of mompreneurs serve 71% agree that being a mom today is Mothers have a lot on their plates, with
as the primary childcare provider harder than it was 20 to 30 years ago 40% of American households having
mothers as the primary source of income

The current cost of raising a child through Women need to work just to keep up, and
the age of 17 is $234,900 73% of them work full-time

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when they’re not
working, they’re deciding
on everything. meet the
chief mom officer.
MOMS CONTROL 85% OF THE
HOUSEHOLD PURCHASES

T O TA L I N G I N $ 2 .4 T R I L L I O N
IN SPENDING POWER

A GROWING DEMOGRAPHIC:
83% OF NEW MOMS ARE
MILLENNIALS

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 here’s what they buy

66% OF COMPUTERS 92 % O F VAC AT I O N S 8 0 % H E A LT H C A R E 65% OF NEW CARS

89% OF BANK 93% OF FOOD 93% OF 5 8 % O F TOTA L

ACCOUNTS PHARMACEUTICALS ONLINE SPENDING

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Millennial Mamas Are Different
But not all mamas are the same, and we don’t treat them like they are

Millennial mamas are not a catch all. At

HEYMAMA, we create programs that are
specific for the life stage each mama is in.
We speak uniquely to

NEW MAMAS

FREELANCE MAMAS

ENTREPRENEUR MAMAS

CORPORATE MAMAS

We take a really large audience and

segment it with our highly engaged
community, creating genuine
conversation.
 And They Value Experiences Over Things
69% of millenials believe that attending events makes them feel more connected

At HEYMAMA we believe in ongoing ● MONTHLY MEETUPS

partnerships that allow our mamas to ● STRONG COMMUNITY VOICES
connect online & off. Our clients are able ● WORKSHOPS, PANELS & EDUCATION
to reach mamas where it matters, where ● NATIVE INTEGRATIONS
they are, and over time allowing for more We customize each partnership for the brand we
brand loyalists and authenticity. work with.
our services
WE CURRENTLY PARTNER WITH BRANDS
IN THE FOLLOWING WAYS:

• Strategic Quarterly, Bi-Annual and Annual

Partnerships
• Membership Integration
• City Specific Activations & City Launches
• Conferences & Experiential Activations
• Influencer & VIP programs
• Custom Research and Customer Insights
• Digital & Social Media Content Creation
• Sweepstakes and Customer Acquisition
• Event Co-Hosting

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strategic 360 partnerships
T H E O P P O R T U N I T Y : HEYMAMA integrates you
across our social, digital, editorial and membership initiatives in
the markets of your choosing across a 3, 6 or 12 month period.
We work together to customize a plan to accomplish your KPI’s
and goals, while thoughtfully customizing each integration to
resonate for your brand.

T H E D E TA I L S :
• Category Exclusivity Options
• Sponsor our monthly community events around
mentorship, business, lunches & more.
• Reach moms in your demo nationally
• Promote launches thorough custom events or influencer
activations
• Associate your brand with empowering and uplifting moms
• Create compelling research and insights for your company
for organic reach
• Test new products, distribute samples and get customer
feedback
• On-site activations to generate social engagement and
brand loyalty
• Thought leadership and speaking opportunities available
for your executives

F E E S : $50K to $250K+
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 HEYMAMA HOLIDAY
MARKET

6,000 Square Foot Private Studio

December 2nd, 2018

Salt Studios is situated in the vibrant waterfront

neighborhood of Williamsburg. Conveniently
located minutes from the J, M, Z and L trains, just
off the Williamsburg Bridge, and steps away from
many of Brooklyn's best locations makes Salt an
ideal setting for your production. The space is
newly renovated with a combination of exposed
brick walls and high-end design details throughout.
 The HEYMAMA
Holiday Market
December 2nd, 2018
The Experience:
- A full day of interactive holiday moments,
small business curated pop ups, indoor
skiing, photo moments & most importantly
community.
- Potential Brands include: Rebecca Minkoff,
Cocomama, HEYDEY, Love Shack Fancy,
JCrew.

Integration Opportunities:
- Hot Chocolate Station - Pampering stations
- Babbycino Bar - Holiday Play Zone
- Snowflake City - On-site social media
- Indoor Skiing giveaway to drive
- Photobooth engagement
- Mama Lounge - Sponsored content on
- Hot Toddy stations heymama.co
- Special Elf - VIP Gifting
- On-site babysitting
membership integration
T H E O P P O R T U N I T Y : Integrate your brand into our
member experience and consistently speak to impressive
and influential mamas in business around the country.

T H E D E TA I L S :
• Included in 1x member event per month of program
• Special offer provided for HEYMAMA Members
• Dedicated Member Email about your PERK
• Included as a featured perk on our Why To Join HEYMAMA
emails
• Gift card for all new members to try out your product
• Announced on social media
• Featured as our highlighted perk inside the platform
• Promoted through our Ambassadors

FEES:
$15K for one month
$30K for three months
$50K for 6 months
$85K for 12 months

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monthly community events
H E Y M A M A P A N E L S : Our team curates speakers and
conversations that are most compelling for our audience
across business, marketing, wellness, motherhood & balance.
Attendees: 50 to 125
Opportunity to have a senior leader speak
Live-streamed

M A M A M E N T O R S : A series connecting mamas in

business to mentors over a 2 hour workshop.
Attendees: 30 to 40

W H I T E B O A R D & W I N E : An in-home experience for

mamas to whiteboard business challenges together and get
to know their community. Attendees: 30 to 40

F I T M A M A S : A series of fitness events for mamas to

connect & sweat together. Attendees: 30 to 50

H M P L A Y D A T E S : Family gatherings to connect off-duty!

Attendees: 30 to 75

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launch a village
THE OPPORTUNITY:
HEYMAMA is growing, and we’re bringing our favorite
brand partners along for the ride. Partner with us to
launch a new HEYMAMA Village and connect mamas
in business around a high profile launch party.

THE DETAILS:
• Curated panel with your executive
• Strong branding visuals across event experience
• Custom activations with social amplification
• Local press & influencer attendance
• On-site product gifting and distribution
• Livestreamed
YOUR PICK:
• Chicago: September 2018
• D.C.: January 2019
• Austin: March 2019
• Toronto: June 2019

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conferences + full day retreats
Summit Series
Nov 2 -Nov 5, 2018 | Est Attendees: 500+

Strong Like A Mama

October 12th | Est Attendees: 100+

The Pivot Conference

March 8, 2019 | Est Attendees: 250+

THE OPPORTUNITY:
Integrate into our flagship high profile
events across both coasts through
powerful experiential activations, social
amplification and influencer programs.

*Sponsorships start at $10k. Inquire for details.

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how your brand fits in
WAYS TO INTEGRATE:

• A unique activation
• Present top executive or CEO as
thought leader on panel
• Integrate your logo into the
experience
• Offer product sampling and gifting
• Date & Insights through on-site
surveys and feedback
• Influencer engagement for
guaranteed posts

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the 1st pivot conference
I N T E R N AT I O N A L W O M E N S D AY 2 0 1 9

THE OPPORTUNITY:
HEYMAMA is thrilled to announce our first full-day
conference in LA. The Pivot will focus on bringing together
the foremost thinkers and changemakers in business to
help mothers make their next big move.

THE DETAILS:
• 200+ curated attendee list
• Full day experience & VIP Dinner
• Workshops panels and on-site custom experiences
• A list Keynote speaker
• 50 million+ impression target
HEADLINE SPONSORSHIP: $150K

SUPPORTING SPONSORSHIP: $50K TO $75K

VIP DINNER: $30K

* I n q u i r e f o r a d di ti o n a l o p p o r tu n i tie s

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summit LA
& HEYMAMA
THE OPPORTUNITY:
Now in it’s 10th year, Summit series is the premiere
destination for global thought leaders and innovators.
For the first time they are creating a dedicated space
for MOMS which will be curated by HEYMAMA.

THE DETAILS:
• Pop ups in the Mama Lounge
• Speaking opportunities for your executives
• Interactive wellness spaces
• Product gifting
• Social content creation
* I n q u i r e f o r p ri ci n g

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influencers &
VIP programs
THE OPPORTUNITY:
Partner with HEYMAMA to curate a list of
influencers and VIP’s to get your brand in front.
HEYMAMA will create a gifting or influencer
program to help you create original content with
your product, or activating at events,

THE DETAILS:

• Scale your program based on reach

• Find true brand ambassadors
• Create gorgeous imagery
• Drive sales & awareness
• Connect deeply with your VIP’s

GIFTING PROGRAM: $15K+

INFLUENCER PROGRAM: $30K+

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digital & social media
content creation
THE OPPORTUNITY:
Tell a powerful story through founders, entrepreneurs and
influencers that embody your brand. HEYMAMA will help
you identify who to work with, and help create powerful
interview and editorial content for you brand to be amplified
across social.

THE DETAILS:

• HEYMAMA curates talent suggestions from our network

• Assist in creating digital content for your blog or social
channels
• Oversee photography and creative direction
• Amplify content on HEYMAMA Channels
• Ownership of content and rights to images for your brand

FEES: $25K+

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co-branded research + consumer insights
THE OPPORTUNITY:
Create compelling and valuable research understanding
your customers challenges and life stage with
HEYMAMA, or learn about brand perception and product
feedback from our community. HEYMAMA will create
research surveys with our network.

THE DETAILS:
Research can run over the course of 3, 6 or 12 months
• HEYMAMA will send to all members, or all readers
(100K+)
• WE will manage info-graphic creation and distributable
assets for research
• Research can be published on additional press outlets
and presented at various conferences
• On-site surveys can be distributed about your product
or brand at various HEYMAMA events

F E E S : **Custom, inquire for pricing

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event co-hosting,
travel features
& appearances
THE OPPORTUNITY:
Partner with HEYMAMA founders Amri Kibbler
& Katya Libin to co-host your in-store or private
events, cover your hotel and appear at your
events. The founders will also help spread the
word to their networks personally and through
HEYMAMA.

THE DETAILS:
• In-store event appearances and co-hosting
• Travel blog content
• Guest list curation
• Social amplification on @heymamaco and
on personal channels

F E E S : *Inquire for pricing based on opportunity

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LET’S DO THIS THING!

LET’S DO THIS THING!

CONTACT

Katya Libin, Co-Founder

646.441.8441 | katya@heymama.co