A STUDY ON CONSUMER PERSEPTION ON LIFE INSURANCE

POLICY WITH SPECIAL REFERANCE TO SBI LIFE INSURANCE

DearRespondent,
This questionanaries is aimed at understanding you r
perception about life
insurance. Your response will be dealt with strict confidentiality and it
will be used only for academic purpose. Thank you for spending your
valuable time to fill this questionnaire.

1. Name : Gender : Male Female

Contact No :

2. Age Group:
a) Below 30 b) 31-40 c) 41-50 d) 51-60 e) Above 60

3. Educational Qualification:
a) Under Graduate b) Post Graduate c) Diploma d) Others….

4. Occupation:
a) Student b) Employed c) Self-Employed d) Others….

5. Annual Income Level:

a) Below 1Lakh b) 1.01-3 l Lakh c) 3.01-5 Lakh d)Above 5 Lakh

6. What percentage of your salary do you prefer?

a) LessThen15% b) 15-20% c) 20-25% d)GreaterThan25%

7. What kind of investment do you prefer?

a) Short Term b) Long Term c) Both
8. Do you have Insurance Policy?
a) Yes b) No

9. If “Yes” Which Insurance Company Policy do you have ?

a) LIC b) Bajaj Allianz c) SBI life Insurance
d) ICICI Prudential e) HDFC Standard f) Others………

10. What scheme of Insurance Policy have you taken?

a) Life protection plan b) Education plan c) Retirement plan
d) Health plan e) Money growth plan f) Others

11. What parameters do you look into before you take up life insurance
Policy? And tick the following parameter according to your importance.

Parameters Highly Important Neutral Least Not

considered before important Important important
insurance policy
Premium
Charges
Policy Term
Rider Benefits
Bonus &Interest
Services( Pre&
Post Sales)
Accessibility
Company Image

12. Would like you to invest in SBI Life insurance?

a) Yes b) No
13.If “yes” what will make you to invest in SBI Life Insurance?
a) Brand image b) Diversity c)Growth potential
d) Transparency e) Utmost Good Faith f) Others…….

14. Among the following Life Insurance Companies in which

company you will be willing to take a life insurance?
a) Bajaj Allianz b) HDFC Standard Life c) Birla Sunlife
d) SBI Life e) ICICI Prudential g) TATA-AIG
h) LIC i) ING Vysya h) Others

15. Suggestions…………………………………………………….
………………………………………………………………………
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