Top 100

1
Top 10

01 02 03 04 05

+16% +10% +56% +16% -5%

214,480 $m $155,506 $m 100,764 $m 92,715 $m 66,341 $m

06 07 08 09 10

+6% +6% +2% -6% +5%

59,890 $m 53,404 $m 48,601 $m 45,168 $m 43,417 $m

2
10 Top Growing Brands

03 66 39 75 18

+56% +45% +30% +23% +23%

100,764 $m 8,111 $m 12,942 $m 6,432 $m 28,152 $m

73 70 51 80 82

+22% +19% +19% +18% +18%

6,621 $m 7,545 $m 10,748 $m 5,760 $m 5,730 $m

3
 New Entrants

The 2017 new entrants span the Media, Technology, and Automotive sectors.
Netflix and Salesforce.com make their first-ever appearance among Best Global Brands.

23 92 98 99 100

20,005 $m 5,176 $m 4,722 $m 4,696 $m 4,214 $m

4
Steepest Decliners

16 30 93 65 12

-26% -18% -9% -9% -8%

32,757 $m 16,826 $m 5,161 $m 8,157 $m 42,972 $m

28 74 9 27 5

-7% -7% -6% -5% -5%

16,864 $m 6,533 $m 45,168 $m 17,458 $m 66,341 $m

5
Exits

4,074 $m 4,036 $m 3,892 $m 3,808 $m 3,220 $m