HDFC Bank

HH
ACKNOWLEDGEMENT
In this world of cut throat competition my project report is a combination

of both theoretical as well as practical efforts. There is always a sense of
gratitude which one express to other for the helpful and ready service
they render during all the work at life. I gratefully acknowledge the
inspiration, encouragement, guidance, help and valuable suggestion from
my well-wishers.
I would like to thank the almighty God for the entire blessing during my
project.
I express my sincere gratitude to Dr Sushma Arya (Principal) and Dr
Surinder Kaur (HOD) without whose guidance, keen interest and
regular encouragement my project would not have been compiled.
I am highly thankful to Ms. Shavinder Kaur (Lecturer) for her

inspiration and helpful attitude, under whose guidance I have successfully
completed my project and who was always there to give my spirits a
boost.
I shall be failing in my duties if I do not express my thanks to other
faculty members and my friends for their useful help at various stages.
Last but not the least I would like to thank my parents for their support.
(NANCY)
1
HH
PREFACE
Modern organizations are highly complex and dynamics systems. They

operate under very turbulent social economic and political environment.
They are required to reconcile several incompatible goals. Conflicting
roles and divergent interest they are also fraught with the huge risk and
uncertainties, hence tactful management of such organization to plan to
execute guide, coordination and control the performance of people to
achieve predetermined goals. Management has to keep the organization
vibrant moving and in equilibrium. It has to achieve goal which
themselves are changing it is therefore a problem highly complex and
ticklish.
This information will be asset to marketing manager in making effective
decisions. The researches are used to acquire and analyze information and
to make suggestions to management as to how marketing problems
should be solved.
The marketing research is the process which links to manufacturer,
dealers and individuals through information in important part of
curriculum of B.Com programme is project taken by students to institute
under which he or she is studying, after completion of third semester of
the programme.
2
HH
TABLE OF CONTENTS
Serial No. Page No.
1. Introduction To Industry 04
2. Introduction To Company 06
3. Introduction To Topic 18
 Objective Of The Study
57
1. Research Methodology 58
2. Data Analysis & Interpretation 60
3. Findings 71
 Recommendation 72
 Suggestions
73
 Conclusion
75
 Bibliography
76
 Questionnaire
77
3
HH
CHAPTER – 1
INTRODUCTION TO INDUSTRY
Bank is an institution that deals in money and its substitutes and
provides crucial financial services. The principal type of baking in the
modern industrial world is commercial banking & central banking.
Banking means "Accepting Deposits for the purpose of lending or
Investment of deposits of money from the public, repayable on demand
or otherwise and withdraw by cheque, draft or otherwise."
-Banking Companies (Regulation) Act, 1949
The concise oxford dictionary has defined a bank as
"Establishment for custody of money which it pays out on customers
order." Infact this is the function which the bank performed when
banking originated.
"Banking in the most general sense, is meant the business of
receiving, conserving & utilizing the funds of community or of any
special section of it."
4
HH
-By H.Wills & J. Bogan
A Bank:
 Accept deposits of money from public,
 Pays interest on money deposited with it.
 Lends or invests money
 Repays the amount on demand,
 Allow the money deposited to be withdrawn by cheque or draft.
ORIGIN OF WORD BANK:
The origin of the word ‘bank’ is shrouded in mystery. According
to one view point the Italian business house carrying on crude form of
banking were called “banchi bancheri” According to another viewpoint
banking is derived from German word "Branck" which mean heap or
mound. In England, the issue of paper money by the government was
referred to as a raising a bank.
ORIGIN OF BANKING:
Its origin in the simplest form can be traced to the origin of
authentic history. After recognizing the benefit of money as a medium of
exchange, the importance of banking was developed as it provides the
safer place to store the money. This safe place ultimately evolved in to
5
HH
financial institutions that accepts deposits and make loans i.e., modern
commercial bank
6
HH
CHAPTER – 2
INTRODUCTION TO COMPANY
HDFC BANK PROFILE
The Housing Development Finance Corporation Limited
(HDFC) was amongst the first to receive an 'in principle' approval from
the Reserve Bank of India (RBI) to set up a bank in the private sector, as
part of the RBI's liberalization of the Indian Banking Industry in 1994.
The bank was incorporated in August 1994 in the name of 'HDFC Bank
Limited', with its registered office in Mumbai, India. HDFC Bank
commenced operations as a Scheduled Commercial Bank in January
1995.
 Promoter:
HDFC is India's premier housing finance company and enjoys an
impeccable track record in India as well as in international markets. Since
its inception in 1977, the Corporation has maintained a consistent and
healthy growth in its operations to remain the market leader in mortgages.
Its outstanding loan portfolio covers well over a million dwelling units.
HDFC has developed significant expertise in retail mortgage loans to
different market segments and also has a large corporate client base for its
7
HH
housing related credit facilities. With its experience in the financial
markets, a strong market reputation, large
Shareholder base and unique consumer franchise, HDFC was ideally
positioned to promote a bank in the Indian environment.
 Business Focus :
HDFC Bank's mission is to be a World-Class Indian Bank. The
objective is to build sound customer franchises across distinct businesses
so as to be the preferred provider of banking services for target retail and
wholesale customer segments, and to achieve healthy growth in
profitability, consistent with the bank's risk appetite. The bank is
committed to maintain the highest level of ethical standards, professional
integrity, corporate governance and regulatory compliance. HDFC Bank's
business philosophy is based on four core values - Operational
Excellence, Customer Focus, Product Leadership and People.
 Capital Structure :
The authorized capital of HDFC Bank is Rs.450 crore (Rs.4.5
billion). The paid-up capital is Rs.311.9 crore (Rs.3.1 billion). The HDFC
Group holds 22.1% of the bank's equity and about 19.4% of the equity is
held by the ADS Depository (in respect of the bank's American
8
HH
Depository Shares (ADS) Issue). Roughly 31.3% of the equity is held by
Foreign Institutional Investors (FIIs) and the bank has about 190,000
shareholders. The shares are listed on the Stock Exchange, Mumbai and
the National Stock Exchange. The bank's American Depository Shares are
listed on the New York Stock Exchange (NYSE) under the symbol
"HDB".
 Distribution Network :
HDFC Bank is headquartered in Mumbai. The Bank at present has
an enviable network of over 535 branches spread over 228 cities across
India. All branches are linked on an online real-time basis. Customers in
over 120 locations are also serviced through Telephone Banking. The
Bank's expansion plans take into account the need to have a presence in
all major industrial and commercial centers where its corporate customers
are located as well as the need to build a strong retail customer base for
both deposits and loan products. Being a clearing/settlement bank to
various leading stock exchanges, the Bank has branches in the centers
where the NSE/BSE has a strong and active member base.
The Bank also has a network of about over 1200 networked
ATMs across these cities. Moreover, HDFC Bank's ATM network can be
accessed by all domestic and international Visa/MasterCard, Visa
9
HH
Electron/Maestro, Plus/Cirrus and American Express Credit/Charge
cardholders.
 Management :
Mr. Jagdish Kapoor took over as the Bank's Chairman in July
2001. Prior to this, Mr. Kapoor was a Deputy Governor of the Reserve
Bank of India.
The Managing Director, Mr. Aditya Puri, has been a professional
banker for over 25 years, and before joining HDFC Bank in 1994 was
heading Citibank's operations in Malaysia.
The Bank's Board of Directors is composed of eminent individuals
with a wealth of experience in public policy, administration, industry and
commercial banking. Senior executives representing HDFC are also on
the Board.
Senior banking professionals with substantial experience in India
and abroad head various businesses and functions and report to the
Managing Director. Given the professional expertise of the management
team and the overall focus on recruiting and retaining the best talent in
the industry, the bank believes that its people are a significant competitive
strength.
10
HH
 Technology :
HDFC Bank operates in a highly automated environment in terms
of information technology and communication systems. All the bank's
branches have online connectivity, which enables the bank to offer speedy
funds transfer facilities to its customers. Multi-branch access is also
provided to retail customers through the branch network and Automated
Teller Machines (ATMs).
The Bank has made substantial efforts and investments in acquiring
the best technology available internationally, to build the infrastructure
for a world class bank. In terms of software, the Corporate Banking
business is supported by Flex cube, while the Retail Banking business by
Fin ware, both from i-flex Solutions Ltd. The systems are open, scalable
and web-enabled.
The Bank has prioritized its engagement in technology and the
internet as one of its key goals and has already made significant progress
in web-enabling its core businesses. In each of its businesses, the Bank
has succeeded in leveraging its market position, expertise and technology
to create a competitive advantage and build market share.
11
HH
 Business :
HDFC Bank offers a wide range of commercial and
transactional banking services and treasury products to wholesale
and retail customers. The bank has three key business segments:
 Wholesale Banking Services :
The Bank's target market ranges from large, blue-chip
manufacturing companies in the Indian corporate to small & mid-sized
corporates and agri-based businesses. For these customers, the Bank
provides a wide range of commercial and transactional banking services,
including working capital finance, trade services, transactional services,
cash management, etc. The bank is also a leading provider of structured
solutions, which combine cash management services with vendor and
distributor finance for facilitating superior supply chain management for
its corporate customers. Based on its superior product delivery / service
levels and strong customer orientation, the Bank has made significant
inroads into the banking consortia of a number of leading Indian
corporates including multinationals, companies from the domestic
business houses and prime public sector companies. It is recognized as a
leading provider of cash management and transactional banking solutions
12
HH
to corporate customers, mutual funds, stock exchange members and
banks.
 Retail Banking Services
The objective of the Retail Bank is to provide its target market
customers a full range of financial products and banking services, giving
the customer a one-stop window for all his/her banking requirements. The
products are backed by world-class service and delivered to the customers
through the growing branch network, as well as through alternative
delivery channels like ATMs, Phone Banking, Net Banking and Mobile
Banking.
The HDFC Bank Preferred program for high net worth individuals, the
HDFC Bank Plus and the Investment Advisory Services programs have
been designed keeping in mind needs of customers who seek distinct
financial solutions, information and advice on various investment
avenues. The Bank also has a wide array of retail loan products including
Auto Loans, Loans against marketable securities, Personal Loans and
Loans for Two-wheelers. It is also a leading provider of Depository
Participant (DP) services for retail customers, providing customers the
facility to hold their investments in electronic form.
HDFC Bank was the first bank in India to launch an
13
HH
International Debit Card in association with VISA (VISA Electron)
and issues the MasterCard Maestro debit card as well. The Bank launched
its credit card business in late 2001. By September 30, 2005, the bank had
a total card base (debit and credit cards) of 5.2 million cards. The Bank is
also one of the leading players in the "merchant acquiring" business with
over 50,000 Point-of-sale (POS) terminals for debit / credit cards
acceptance at merchant establishments.
 Treasury :
Within this business, the bank has three main product areas -
Foreign Exchange and Derivatives, Local Currency Money Market &
Debt Securities, and Equities. With the liberalization of the financial
markets in India, corporates need more sophisticated risk management
information, advice and product structures. These and fine pricing on
various treasury products are provided through the bank's Treasury team.
To comply with statutory reserve requirements, the bank is required to
hold 25% of its deposits in government securities. The Treasury business
is responsible for managing the returns and market risk on this investment
portfolio.
 Ratings :
 Credit Rating :
14
HH
HDFC Bank has its deposit programs rated by two rating agencies -
Credit Analysis & Research Limited. (CARE) and Fitch Ratings
India Private Limited. The Bank's Fixed Deposit program has been
rated 'CARE AAA (FD)' [Triple A] by CARE, which represents
instruments considered to be "of the best quality, carrying
negligible investment risk". CARE has also rated the Bank's
Certificate of Deposit (CD) program "PR 1+" which represents
"superior capacity for repayment of short term promissory
obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of
Fitch Inc.) has assigned the "tAAA (ind)" rating to the Bank's
deposit program, with the outlook on the rating as "stable". This
rating indicates "highest credit quality" where "protection
factors are very high". HDFC Bank also has its long term
unsecured, subordinated (Tier II) Bonds of Rs.4 billion rated by
CARE and Fitch Ratings India Private Limited. CARE has
assigned the rating of "CARE AAA" for the Tier II Bonds while
Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA(ind)"
with the outlook on the rating as "stable". In each of the cases
referred to above, the ratings awarded were the highest assigned by
the rating agency for those instruments.
 Corporate Governance Rating
15
HH
The bank was one of the first four companies, which subjected
itself to a Corporate Governance and Value Creation (GVC) rating
by the rating agency, The Credit Rating Information Services of
India Limited (CRISIL). The rating provides an independent
assessment of an entity's current performance and an expectation
on its "balanced value creation and corporate governance practices"
in future. The bank has been assigned a 'CRISIL GVC Level 1'
rating which indicates that the bank's capability with respect to
wealth creation for all its stakeholders while adopting sound
corporate governance practices is the highest.
 Product Range:
Savings Account Apart from the usual facilities, you get a free
ATM Card, Inter branch banking, Net Banking, Bill Pay, Phone Banking,
Debit Card and Mobile Banking, among others.
 HDFC Bank Preferred: A preferential Savings Account where
you are assigned a dedicated Relationship Manager, who is your
one-point contact. You also get privileges like fee waivers,
enhanced ATM withdrawal limit, priority locker allotment, free
Demat Account and lower interest rates on loans, to name a few.
16
HH
 Sweep-In Account: A fixed deposit linked to your Savings
Account. So, even if your Savings Account runs a bit short, you
can issue a cheque (or use your ATM Card). The money is
automatically swept in from your fixed deposit into your Savings
Account.
 Super Saver Account: Gives you an overdraft facility up to 75%
of your Fixed Deposit. In an emergency, you can access your funds
while your Fixed Deposit continues to earn high interest.
 HDFC Bank Plus: Apart from Regular and Premium Current
accounts we also have HDFC Bank Plus, a Current Account and
then some more. You can transfer up to Rs. 50 lakh per month at no
extra charge, between the four metros. You can also avail of cheque
clearing between the four metros, get cash delivery/pickup up to
Rs. 25,000/-, home delivery of Demand Drafts, at-par cheques,
outstation cheque clearance facility, etc.
 Demat Account: Conduct hassle-free transactions on your shares.
You can also access your Demat Account on the Internet.
 Innovative Services For The Convenience Of Customers :
17
HH
 Phone Banking: 24-hour automated banking services with 39
Phone Banking numbers available.
 ATM 24-hour banking: Apart from routine transactions, you can
also pay your utility bills and transfer funds, at any of our ATMs
across the country all year round.
 Inter city banking: Access your account from any of our 502
branches in 220 cities.
 Net banking: Access your bank account from anywhere in the
world, at anytime, at your own convenience. You can also view
your Demat Account through Net Banking.
 International Debit Card: An ATM card you can shop with all
over the country and in over 140 countries with. You can spend in
any currency, and pay in Rupees.
 Mobile Banking: Access your account on your mobile phone
screen at no airtime cost. Use SMS technology to conduct your
banking transactions from your cell phone.
 Bill Pay: Pay your telephone, electricity and mobile phone bills
through our ATMs, Internet, phone or mobile phone. No more
standing in long queues or writing cheque
18
HH
19
HH
CHAPTER – 3
INTRODUCTION TO TOPIC
VARIOUS TYPES OF LOANS
PERSONAL LOANS
The procedure of HDFC Personal loans is simple, documentation is
minimal and approval is quick. The overview of HDFC Personal Loans is
as below:-
FEATURES & BENEFITS:
1. Borrow up to Rs 10 Lakhs for any purpose depending on your
requirements.
2. Flexible Repayment options, ranging from 12 to 48 months.
3. Repay with easy EMIs (Equal Monthly Installments).
4. One of the lowest interest rates.
5. Hassle free loans - No guarantor/security/collateral required.
6. Speedy loan approval.
7. Convenience of service at your doorstep.
8. Customer privileges
20
HH
NOTE:
i If the applicant is an HDFC Bank account holder, there are special
rates for them.
ii If the applicant is an existing Auto Loan customer with a clear
repayment of 12 months or more from any of HDFC's approved
financiers or HDFC Bank , they can get a hassle free personal loan
(without income documentation).
iii If the applicant is an existing HDFC Bank Personal Loan customer
with a clear repayment of 12 months or more, the Bank can Top-
Up their personal loan.
Eligibility & Documentation
Salaried Individuals
Self employed (Professionals)
Self Employed (Individuals)
Self Employed (Pvt. Cos and Partnership Firms)
SALARIED INDIVIDUALS:
Salaried Individuals include Salaried Doctors, CAs, employees of select
Public and Private limited companies, Government Sector employees
including public sector undertakings and central, state and local bodies:
21
HH
Eligibility Criteria:
 Minimum age of Applicant: 21 years
 Maximum age of Applicant at loan maturity: 60 years
 Minimum employment: Minimum 2 years in employment and
minimum 1 year in the current organization
 Minimum Net Monthly Income : Rs. 7,000 p. m (Rs. 6,000 in
select cities)
Documents required:
 Proof of Identity (Passport Copy/ Voters ID card/ Driving License)
 Address Proof (Ration card Tel/elect. Bill/ Rental agr. / Passport
copy/Trade license /Est./Sales Tax certificate)
 Bank Statements (latest 3 months bank statement / 6 months bank
passbook)
 Latest salary slip or current dated salary certificate with latest Form
16
SELF EMPLOYED:
Self employed (Professionals) include self - employed Doctors,
Chartered Accountants, Engineers, MBA Consultants, Architects, and
Company Secretaries.
22
HH
 Years in business: Minimum 3 years in current business and 5
years total business experience
 Minimum Annual Income: Rs 60000 p.a. taxable income for
Doctors and CAs. Rs 100,000 p.a. taxable income for Engineers,
MBA Consultants, Architects, CS.
Documents required:
 Proof of Identity: Passport Copy, Voters ID card, Driving License.
 Address Proof: Ration card, Telephone, Electricity Bill, Rental
agr, Passport copy, Trade license, Est. /Sales Tax certificate.
 Bank Statements: latest 6 months bank statement /passbook.
 Latest ITR along with computation of income, B/S & P&L a/c for
the last 2 yrs. certified by a CA
 Qualification proof of the highest professional degree
Self Employed (Individuals) include self-employed - Sole proprietors,
Partners & Directors in the Business of Manufacturing, Trading or
Services.
23
HH
 Years in business: 5 yrs continuous business experience
 Minimum Annual Income: Rs. 1, 00,000 p.a.
Documents required:
 Proof of Identity: Passport Copy, Voters ID card, Driving License.
 Address Proof: Ration card, Tel, elect. Bill, Rental agreement,
Passport copy, Trade license, Establishment/Sales Tax certificate.
 Bank Statements: latest 6 months bank statement, passbook.
 Latest ITR along with computation of income, B/S & P&L a/c for
the last 2 yrs. certified by a CA
 Proof of continuation: Trade license, Establishment /Sales Tax
certificate.
 Other Mandatory Documents: Sole Prop. Declaration Or
Certified Copy of Partnership Deed, Certified Copy of
Memorandum of association & Articles of Association & Board
resolution.
Self Employed (Private Companies and Partnership Firms) include
Private Companies and Partnership firms in the Business of
Manufacturing, Trading or Services.
24
HH
 Years in business: Minimum of 3 years in current business and 5
years total business experience
 Business must be profit making for the last 2 years
 Minimum Annual Income: Rs 100000 p.a.
Documents required:
 Address Proof: Ration card Tel/elect. Bill, Rental agr. Passport
copy, Trade license, Est., Sales Tax certificate.
 Latest ITR : Along with computation of income, B/S & P&L a/c
for the last 2 yrs. certified by a CA
 Proof of continuation: Trade license /Establishment /Sales Tax
certificate.
 Other Mandatory Documents: Sole Prop. Decl. Or Cert. Copy of
Partnership Deed, Certified true copy of Memorandum & Articles
of Association (certified by Director) & Board resolution
(Original).
FEES & CHARGES FOR PERSONAL LOAN
Description of Charges
Loan Processing Charges Up to a maximum 2% of the loan amount
Pre-payment charges Up to 4% of the Principal
Outstanding
25
HH
No Due Certificate /
No Objection Certificate (NOC) Nil
Solvency Certificate Not applicable
Charges for late payment @ 24 % p.a on amount outstanding
of EMI from date of default
Charges for changing from Not applicable
fixed to floating rate of interest
Charges for changing from Not applicable
floating to fixed rate of interest
Stamp Duty & other statutory as per applicable laws of the state
Charges
Credit assessment charges not applicable
Non standard repayment charges not applicable
Cheque swapping charges Up to Rs 500/- per event
Loan cancellation / re-booking charges Up to Rs 1000/-
/ Re-scheduling
Bounce Cheque Charges Up to Rs 450/- per Bouncing
Statement Charges (per statement)/ Up to Rs 500/-
Repayment Schedule
Legal / incidental charges at actual
26
HH
HOME LOANS
Features & Benefits:
 Home Loan - HDFC offers home loans for individuals to purchase
(fresh / resale) or construct houses. Home loans can be applied for
individually or jointly. HDFC finances up to 85% maximum of
the cost of the property (Agreement value + Stamp duty +
Registration charges).
 Home Improvement Loan - HIL facilitates internal and external
repairs and other structural improvements like painting,
waterproofing, plumbing and electric works, tiling and flooring,
grills and aluminium windows. HDFC finances up to 85% of the
cost of renovation (100% for existing customers).
 Home Extension Loan - HEL facilitates the extension of an
existing dwelling unit. All the terms are the same as applicable to
Home Loan.
 Land Purchase Loan - Be it land for a dream house, or just an
investment for the future, HDFC Land Purchase Loan is a
convenient loan facility to purchase land. HDFC finances up to
70% of the cost of the land (Conditions Apply). Repayment of the
loan can be done over a maximum period of 10 years.
27
HH
 Choose from Fixed Rate or Floating Rate with options to
structure your loan as Partly Fixed or Partly Floating.
 Flexible repayment options to suit your individual needs.
 Loan cover Term Assurance Plan - HDFC Standard Life
Insurance Company Ltd. offers an insurance plan*, which is
designed to ensure that life's uncertainties do not affect your
family's interests and your precious home. LCTAP provides a
lump-sum payment on the unfortunate demise of the life assured.
This pure risk plan is designed in a way that the cover decreases as
you repay your home loan making it a low cost premium insurance
plan.
 Automated Repayment of Home loan EMI - You can give HDFC
standing instructions to repay your Home Loan EMIs directly from
your HDFC Bank Savings Account, thus, saving you the trouble of
procuring, signing and tracking post-dated cheques.
HDFC also offers In-house scrutiny of Property documents for
your complete peace of mind.
 Customer privileges - If you are an existing HDFC Bank Home
Loan customer, you can avail of other loans (such as Personal
Loans, Car Loans, Two-wheeler Loans and Loan against securities)
at lower interest rates.
28
HH
TWO WHEELER LOAN
 Flexible repayment options: ranging from 12 to 48 months
available even at the point of purchase.
 Repay through post-dated cheques: With easy EMIs. Calculate
your EMI
 Hassle free loans - No guarantor required.
 Speedy loan approval.
Available for almost all models at attractive interest rates.
Free gifts from time to time on approval of your Two Wheeler Loan.
 Fast Track - If a spot approval is what you need, this highly
flexible scheme gets you a loan of up to 70% with minimum interest
rates.
 Easy Loan - This great scheme gets you a loan of up to up to 85%
with minimal documentation. All you need as a Surrogate Income
proof is:
 A copy of credit card and credit card billing statement for the last 2
months OR
- A repayment track record OR
- Last 3 months bank statements.

29
HH
Eligibility Criteria;
1. You are a salaried or self-employed individual.
2. You are between 21 and 60 years of age (Salaried Individual) and
21 and 65 years of age (Self Employed).
3. Your minimum gross income is equivalent to Rs. 54,000/- p.a. if
you reside in Mumbai, Delhi, Chennai, Bangalore, Calcutta, Pune
and Rs. 42,000/- p.a. for all other cities.
4. You have been residing for at least 1 year in the city.
5. At least 1 year at the given residence address (In case of transfer
from other location with less than 1 year at current location - please
provide relevant documents to the bank during loan approval
stage).
6. You have been working for at least 1 year.
7. You have a phone at your residence or office.
Documentation Required:
Applying for a Two Wheeler Loan is absolutely simple. All you need is:
 Proof Of Identity : Any one of Passport Copy/ Photo Credit card-
front & reverse/ Voters ID card/ Driving License/ PAN card/ Copy of
Company ID card of MNC/ Public Ltd./ PSU/ Govt. company/ Ration
Card (If Photo is given).
30
HH
 Address Proof : Any one of Passport Copy/ Voters ID card/
Driving License/ Rental agreement/ Telephone Bill/ Electricity bill/
Gas Connection Bills/ Ration Card/ Sale deed/ Property purchase
agreement/ Credit Card billing statement (latest)/ LIC policy/ Letter
from Company or Company provided Accommodation (List of the
company's as per the Banks List- ID card of MNC/ Public Ltd.,/ PSU/
Govt. Company Containing the residence address), Address proof in
the name of the applicant's Spouse or parents name is acceptable.
 Income Proof for Salaried: Latest Salary slips for Govt.
employees; If Salary slip is not available, only salary certificate to be
accepted with deductions.
 For Partnership/ Proprietary firms & Pvt. Ltd. Co's- Salary
Certificate to be accepted with the following mitigants: Salary
Certificate to clearly state the deductions, Name & Designation of the
authorized signatory.
 For Self-Employed - Copy of the latest I. T. return.
31
HH
Fees & Charges for Two Wheeler Loans
Loan Processing Charges 2% or Rs 500/-, whichever is higher
Pre-payment charges 3%
No Due Certificate / No Objection Nil
Certificate (NOC)
Duplicate no due certificate / NOC Rs 250/-
Solvency Certificate NA
Charges for late payment of EMI 2.50 % per month on overdue
principal
Charges for changing from fixed NA
to floating rate of interest
Charges for changing from NA
floating to fixed rate of interest
Stamp Duty & other statutory charges as per applicable laws of the state
Credit assessment charges Rs 100/-
Non standard repayment charges Rs 250/-
Outstation clearing charges Rs 25/- per cheque or as per actual
Whichever is higher
Cheque swapping charges Rs 500/-
Loan cancellation / re-booking charges Rs 1000/-
Bounce Cheque Charges Rs 450/-
32
HH
Statement Charges (per statement) Rs 500/-
Duplicate Repayment Schedule charges Rs 500/-
Legal, Repossession & Incidental charges at actual
33
HH
NEW CAR LOANS
Features & Benefits
1. Covers the widest range of cars and multi-utility vehicles in India.
2. Avail 100% finance on your favourite car.
3. Flexible repayment options, ranging from 12 to 84 months.
4. Borrow up to 3 times your annual salary (for salaried
professionals) and 6 times your annual income (for self employed
professionals)*.
5. Speedy processing - within 48 hours.
6. Repay with easy EMIs.
7. Attractive car loan plans - To Fastrack your loan, just choose
the plan that is right for you.
8. Attractive Interest rates
9. Hassle-free documentation.
Customer Privileges
 If you are an HDFC Bank account holder, HDFC has special rates for
you.
34
HH
 If you have had a Preferred Account or a Corporate Salary Account
with HDFC Bank for more than six months, you can get fast approvals on
your loans with minimal documentation.
 If you are an existing HDFC Bank Car Loan customer with a clear
repayment of 12 months or more HDFC can Top-Up your car loan to
the extent of the original loan value.
Self Employed
Partnership Firms
Private Limited Company
Public Limited Company
 Minimum employment: 1 year in current employment and
minimum 2 years of employment
35
HH
 Minimum Annual Income: Rs 100000 net annual income
 Telephone: Must at residence
Documents required:
 Proof of Identity:- Passport copy, PAN Card, Voters Id car, driving
license( Laminated, Recent, Legible)
 Income Proof: - Latest salary slip with form 16.
 Address Proof: - Ration card/Driving license/Voters card/passport
copy/telephone bill/ electricity bill/Life insurance policy PAN
Card.
 Bank Statement:- Not mandate
 Self Employed
 Minimum employment: At least 3 years in business
 Minimum Annual Income: Net profit Rs. 60000 p.a for standard
cars and Rs.100000 p a for mid-sized and premium cars
 Telephone: Must at residence
Documents required:
36
HH
 Proof of Identity:- Passport copy, PAN Card, Voters Id car, driving
license( Laminated, Recent, Legible)
 Income Proof:- Latest ITR
 Address Proof:- Ration card/Driving license/Voters card/passport
copy/telephone bill/ electricity bill/Life insurance policy PAN Card
 Bank Statement: - Waived for small cars, for mid - sized and
premium cars if income Is greater than Rs 1.5 lacs then bank
statement requirement can be waived.
 Partnership Firms
 Minimum Income: Net profit Rs. 60000 p.a for standard cars and
Rs.100000 p a for mid-sized and premium cars
 Minimum turnover: Turnover Rs 4.5 lacs
 Telephone: One phone at least at business and at residence of the
loan executing partner
Documents required:
 Proof of Identity:- NA
 Income Proof:- Audited balance sheet, Profit & loss Account for
latest two years and the latest 2 years IT returns of the company
37
HH
 Address Proof:- Telephone Bill/Electricity Bill/Shop &
Establishment Act certificate/SSI registered certificate/Sales Tax
certificate
 Bank Statement:- Waived for small cars, for mid - sized and
premium cars if income Is greater than Rs 1.5 lacs then bank
statement requirement can be waived
 Private Limited Company
 Telephone: One phone at least at business premises
Documents required:
latest two years and the latest 2 years IT returns of the company
certificate
 Bank Statement:- NA
38
HH
 Public Limited Company:
 Telephone: One phone at least at business premises
Documents required:
latest two years
certificate
 Bank Statement:- NA
Fees & Charges for New Car Loans

39
HH
Description of charges New Car Loans
Cheque bouncing charges Rs. 450/-
FC Charges 4 % of POS for preclosures
With 1 year from 1st EMI
3% of POS for preclosures
after 1 year from 1st EMI
Stamp Duty At actual
Late Payment Penalty 2% per month
Processing fees Rs. 400/-
ECS / SI Charges Rs. 500/-
Agri /PSL Charges Rs 2000/-
CPV Charges Rs 200/-
EXPRESS LOANS
40
HH
HDFC now offer Express Loans to help fulfill all your needs. The
procedure is simple, documentation is minimal and approval is quick.
1. Borrow from Rs 10,000/- to 75,000/- for any purpose depending
on your needs.
2. Flexible repayment options, ranging from 12 to 36 months.
3. Repay with easy EMIs.
4. One of the lowest interest rates in the market.
5. Hassle free loans - No guarantor/security/collateral required.
Customer Privileges:
If you are an HDFC Bank account holder, HDFC has special rates for
you.
ELIGIBILITY AND DOCUMENTATION FOR EXPRESS LOANS
1. Salaried Individuals
2. Self Employed (Individuals) - filing I.T. Returns
3. Self Employed (Individuals) - Not filing I.T. Returns
41
HH
1. Salaried Individuals:
Salaried Individuals including employees of Public and Private
limited companies / Partnership Firms / Proprietorship Firms,
Government Sector employees including public sector
undertakings and central, state and local bodies:
 Minimum employment: 2 years total employment and 1 year
employment with the current employer
 Minimum Net Monthly Income: Rs. 4,000 p. m
Documents required:
 Proof of Identity: Passport Copy/ Voters ID card/ Driving License/
Pan card/ Credit Card with photo/ Company ID card of MNC/
Public Ltd./ PSU/ Govt. company/ Ration Card (If Photo is given)/
Photo attested by Bankers.
 Address Proof: Ration card Tel/elect. Bill/ Rental agr. / Passport
copy/Trade license /Est./Sales Tax certificate.
 Bank Statements: latest 3 months bank statement /passbook. Age
of bank A/C should be 6 months.
 Latest 3 months salary slip or current dated salary certificate or 3
Salary credits in the bank A/C
42
HH
2. Self Employed (Individuals):
Self Employed (Individuals) - filing I.T. Returns - include self-
employed - Sole proprietors, Partners & Directors in the Business
of Manufacturing, Trading or Services
 Minimum employment: 2 yrs continuous employment
 Minimum Annual Income: Rs. 50,000/- p.a.
Documents required:
Pan Card/ Cr. Card with photo/ Ration card (If Photo is given)
/Photo attested by Bankers.
 Bank Statements: latest 3 months bank statement /passbook. Age
of Bank A/C should be 6 months.
 Last 2 years ITR: along with computation of
income/P&L/Balance Sheet.
Self Employed (Individuals) - Not filing I.T. returns - include self-
employed - Sole proprietors, Partners & Directors in the Business of
Manufacturing, Trading or Services
43
HH
 Minimum employment: 3 yrs continuous employment
Documents required:
Cr. Card with photo/ Photo attested by Bankers.
 Age of Bank A/C should be 1 year.
Fees & Charges for Express Loans
Loan Processing Charges 4%
Pre-payment charges 4% (pre-payment is allowed
44
HH
Only after 6 months)
Certificate (NOC)
Solvency Certificate NA
Charges for late payment of EMI 2 % per month on overdue
Principal
Charges for changing from fixed
to floating rate of interest NA
Charges for changing from
floating to fixed rate of interest NA
Stamp Duty & other statutory charges as per applicable laws of the state
Credit assessment charges Rs 100/-
Non standard repayment charges Nil
Outstation clearing charges NA
45
HH
Note: The above charges are the maximum charges
applicable for each type of charge.
46
HH
LOAN AGAINST SECURITIES
With HDFC Bank's Loan against Securities, you can get an
overdraft against your securities like Equity Shares, Mutual Fund Units,
GOI Relief Bonds, LIC Policies, NSC, KVP, UTI Bonds (6.60% ARS &
US64 Bonds) and Gold Deposit Certificates, while still retaining
ownership. And the best part is that you can continue to enjoy all your
shareholder benefits such as rights, dividends and bonuses. Loan
available to NRIs against Shares, Mutual Funds, US64 Bonds, UTI
6.60% ARS Bonds.
You can enjoy the benefits of your securities and still avail a loan on the
same.
1. No EMI's
2. No Post Dated cheques
3. No Pre-payment charges
4. Interest charged only on utilized amount Up to 90% loan
5. Exhaustive number of approved securities
6. Overdraft facility can be availed against pledge of:
 Mutual Fund units* - Mutual Funds up to 50% of NAV (Net Asset
Value).
47
HH
 GOI Relief Bonds
 LIC Policies
 National Savings Certificate(NSC),
 Kisan Vikas Patra(KVP)
 UTI Bonds(6.60% ARS Bonds & US64 Bonds)
 Single Scrip Lending - Lending up to 50% of the value with any
Depository Participant. (Please contact us to know the drawing power
of the scrips).
 Minimum loan amount: Rs. 50,000/-
 E-Instant Loans:
 Online eligibility approval in 60 seconds. Preferential
rate of interest for online applications.
 Pay interest only on the amount outstanding and only for the time
you use it.
 Interest is calculated on the daily outstanding balance and debited
to your account every month end.
 Shares can be pledged from any Depository (NSDL or CDSL) and
any Depository Participant across the country.
 For availing the overdraft facility, the securities need not necessarily
be in your name.
48
HH
 To receive the overdraft amount, a Current Account with an
overdraft limit is created in your name. This entitles you to all the
Current Account benefits like FREE International Debit Card, FREE
Phone Banking, And FREE Net Banking.
 Special Benefits: If you have a Loan against securities from any other
bank, simply transfer the loan to us at preferential interest rate.
Eligibility and Documentation For Loan Against Securities:
You must be a resident of India (loans cannot be given to minors, Hindu
Undivided Families, NRIs, companies, sole proprietorship or partnership
firms).
You can pledge securities from the Banks approved list only.
 Approved Demat Shares
 Approved Mutual Funds
 Approved LIC Policies
Securities should be in your name (Securities in the name of
minors, Hindu Undivided Families, NRIs, companies, partly paid up, or
shares in the name of individuals in companies of which they are
Directors/ Promoters cannot be accepted).
49
HH
Documentation Required:
 Address proof
 Passport
 Telephone bill
 Electricity Bill
 Ration card
 Voters ID / Election card accompanied by self signed cheque
 Letter from the society (only Registered societies)
 Residence Registration documents / Ownership proof copy
 Lease deed / Rent agreement copy-
 Mobile post paid bill-Paid be more than 3 months old
 Letter from any recognized public authority -Letter should not be
more than 3 months old
 Letter from existing bank (as per given format)-Letter should not
be more than 3 months old. Letter should not be from Co-operative
banks.
 PAN Card with covering letter giving full address.
 Post Office passbook with full address-Updations in passbook
should be current - less than 1 month old.
 LIC Policy or receipt-Latest as per next premium due date on the
receipt.
50
HH
 Letter from employer certifying address of the employee-Letter
should not be more than 3 months old, letter should be on letter-
head of the company, letter should not be from pvt. Ltd. company/
proprietary/ partnership firm. Letter can be from govt. - recognized
organizations like universities, colleges, education institutes,
schools. Letter can be from Govt. Organizations / Defence
Organizations on plain paper but with the seal of the organization
and with the Ashoka emblem.
 Demat Account Statement with complete address should be less
than 3 month old.-Letter should not be more than 3 months old,
letter should be on letter-head of the company, and letter should not
be from pvt. Ltd. company/ proprietary/ partnership firm. Letter
can be from govt. - recognized organizations like universities,
colleges, education institutes, schools. Letter can be from Govt.
Organizations / Defence Organizations on plain paper but with the
seal of the organization and with the Ashoka emblem.
 Municipal / Corporation / Property / Panchayat Tax payment
receipt with full address-Latest receipt should not be more than 1
year old.
Documentation for Identification proof
 Passport
 PAN Card
51
HH
 SEBI Mapin Card
 Driving License
 Voter ID card / Election Card
 Government (Central or State) ID Card Should be current and valid
 Photo Credit Card Signature to match with AOD & only if
accompanied by a self-signed cheque and latest statement
 Banker's Verification: Only with self signed cheque
 Company ID card: Only from Public Ltd. companies / Govt. &
defence organizations, government recognized educational
institutes and government undertakings.
 Bank Pass Book with Photograph duly stamped & signed by the
issuing bank's official.
 Pension Book Updated to within 2 months from date of KYC
 Photo Ration Card Where applicable
 Letter from existing bank, where the existing bank of the customer
has verified the name, address, photograph and signature of the
customer Documentation for Signature Verification proof
 Signature Verification proof
 Self-cheque
 PAN Card
 IT Return acknowledgment for the latest assessment year
 Passport Current and valid
52
HH
 Driving License
 Banker's verification
 Ration card with signature
 Credit Card with printed / embossed signature and latest statement
 HDFC Bank's banker verification
 Letter from existing bank certifying signature, photograph, name
and address.
Fees & Charges for Loan against Security

Description of Charges Loan Against Security
Loan Processing Charges Up to 2% of the overdraft limit
Pre-payment charges Nil
Duplicate no due certificate / NOC Nil
53
HH
Certificate (NOC)
Solvency Certificate Not Applicable
18% p.a. on the overdrawn amount
Charges for late payment of EMI /
for the number of days that the
overdue amount
account is overdrawn
Charges for changing from fixed to
Not applicable
floating rate of interest
Charges for changing from floating
Not applicable
to fixed rate of interest
Stamp Duty & other statutory
As per applicable laws of the state
charges
RBI Maturity / Collection charges Rs. 250 per certificate
LIC policy Maturity / Collection
Rs. 100 per certificate
charges
Brokerage as per charges by the
Sales of security in the event of
broking firm along with other
default
statutory levies
Legal & Incidental charges At actual
Renewal Charges (annual) Up to 0.5% of the limit amount
of Rs. 50 per certificate (subject to a
NSC / KVP Maturity Charges maximum of Rs. 1500 per maturity
collection)
54
HH
LOAN AGAINST PROPERTY
HDFC Bank brings to you Loan against Property (LAP). You can
now take a loan against your residential or commercial property, to
expand your business, plan a dream wedding, fund your child's education
and much more.
You can depend on HDFC to meet all your business requirements
even to purchase a new shop or office for your business. Loan to
purchase Commercial Property (LCP) is a specially designed product to
help you expand your business without reducing the capital from your
business.
1. Loans from Rs. 2 Lacs onwards depending on your needs.
2. Borrow up to 60% of market value of the property.
55
HH
3. Flexibility to choose between an EMI based loan or an Overdraft -
We also offer to you overdraft against your self-occupied residential
or commercial property and you save money by paying interest only
on the amount utilized.
4. High tenure loans for ease of repayment.
5. Attractive interest rates.
6. Simple and speedy processing.
7. Specially designed products for Self Employed.
Eligibility and Documentation for Loan against Property
1. Salaried Individuals
Documents required:
a) Proof of Residence - Any one of Ration Card / Telephone
Bill / Electricity Bill / Voters Card.
b) Proof of Identity - Any one of Voters Card / Drivers License
/ Employers Card.
c) Latest Bank Statement: / Passbook (where salary / income
is credited for past 6 months.
d) Latest 3 Months Salary Slip with all deductions & last 2
years Form 16 Copies of all Property Documents.
56
HH
2. Self Employed
Documents required:
 Certified Financial Statement for the last 2 years.
 Proof of Residence - Any one of Ration Card / Telephone Bill /
Electricity Bill / Voters Card.
 Proof of Identity - Any one of Voters Card / Drivers License /
Employers Card.
 Latest Bank Statement / Passbook (where salary / income is
credited for past 6 months Copies of all Property Documents.
57
HH
Fees & Charges for Loan against Property:
Overdraft Against
Description of Loan Against Property / Loan Against Rent
Charges Property Commercial OD Receivables
against Property
Loan Processing
2% 2% 2%
Charges
4% of the 4% of the
4% of the operating
outstanding outstanding
Pre-payment limit prevailing at
principal (pre- principal (pre-
charges the time of
payment is allowed payment is allowed
prepayment
only after 6 months) only after 6 months)
No Due Certificate /
No Objection Nil Nil Nil
Certificate (NOC)
Solvency Certificate Not applicable Not applicable Not applicable
2 % per month on 18% penal interest 2 % per month on
Charges for late
overdue EMI applicable on overdue EMI
payment of EMI
amount overdue amount amount
58
HH
Charges for
changing from fixed 0.25% of the loan Only Floating rate Only Floating rate
to floating rate of amount option option
interest
Charges for
changing from 1.5% of the loan Only Floating rate Only Floating rate
floating to fixed rate amount option option
of interest
Duplicate no due
Rs 250/- Rs 250/- Rs 250/-
certificate / NOC
Stamp Duty & other As per applicable As per applicable As per applicable
statutory charges laws of the state laws of the state laws of the state
Cheque swapping
Rs 500/- Rs 500/- Rs 500/-
charges
Bounce Cheque
Rs 450/- Rs 450/- Rs 450/-
Charges
Statement Charges
Rs 500/- Rs 500/- Rs 500/-
(per statement)
Duplicate
Repayment Rs 500/- Rs 500/- Rs 500/-
Schedule charges
Legal /
Repossession & At actual At actual At actual
Incidental charges
Account
Maintenance NIL Rs.5000 p.a. Rs.10000 p.a.
Charges
59
HH
Note:
The above charges are exclusive of taxes and statutory levies as
applicable from time to time. The above charges are the maximum
charges applicable for each type of charge.
CHAPTER-4
OBJECTIVES OF THE STUDY
60
HH
 To Study the different factors of various loan provided by HDFC
Bank.
 To measure the effect of income on taking the loan.
 To understand what benefits people seek out of taking loan from
HDFC.
 To identify the most effective feature of the products and services
of private sector bank providing loan services.
 To identify the most effective communication medium for
providing loan companies.
61
HH
CHAPTER – 5
RESEARCH METHODOLOGY
Marketing research is a systematic and objective study of problem
pertaining to the marketing of goods and services. Market research
specifies the information required to address these issues; designs the
method for collecting information; manages and implements the data
collection process; analyses of the results and communication the
findings and their implications.
RESEARCH DESIGN
A descriptive research is carried with a definite frame work for data
collection. This frame work constitutes the research for the present study
and is conclusive as it matches with the objective of the study. As the
objective clearly defined and the research is base on primary data and
secondary data. The research for the project was conducted as follows:
Primary Data
Primary data is collection through survey. A Sample size of 150 was
taken. The convenient sampling was done. The questionnaire consisted of
questions regarding measurement of different factors that affect the
purchase of different Loan facilities.
Sampling
62
HH
The sample size is selected by using the quota sampling with an element
of stratification from the area of research. As the persons contacted were
limited, that too from a very large area, it may not appear to be the true
representative of the universe.
Criteria for Sample was
Age : 20-60 yrs
Sex : Male/ female
Source of Income : Service / Business
Desk Research
The desk research involved collection of secondary information from:
1. Internet
2. Magazines
3. Newspaper
4. Journals
63
HH
CHAPTER – 6
DATA ANALYSIS AND INTERPRETATION
In the past decade, the world and India have seen momentous changes
taking place in the business environment. The winds of change or reforms
have been sweeping the economic landscapes relentlessly. The business
environment and the organization have been buffeted by the impact of
change. Internationalization and them emergence of information
technology are the twin forces that are shaping the destiny of our great
country. These changes are shaping the contours of the environment
outside and impacting the organizations within.
The questionnaire is designed in such a manner that it is self-
explanatory and the data thus collected has been a very comprehensive
one. There is lot of information and data, which was gathered together,
and we had a task of tabulating the whole data, then editing the data and
finally analyzing the data to come out with certain conclusion. In all
together, a questionnaire consisting of 14 questions. Collection of the data
from almost 150 people comprising from middle-income group and
above. The area of our concentration for data collection was mainly
Yamuna Nagar, Jagadhri.
64
HH
Q 1. Which Age group people are more interested in taking loans?
(a) 20-25 (b) 26-30
(c) 31-35 (d) 36-40
(e) 40 & above
Analysis
Age Group Percentage

20 to 25 10%
26 to 30 6%
31 to 35 8%
36 to 40 14%
40 & above 62%
Interpretation: The above graph shows that the people who are more
interested in taking loans are in the age group of 40 yrs. & above.
Q. 2 People of which class are more aware and interested in loan
facilities?
(a) Business
65
HH
(b) Service
Analysis
Business 16%
Service 84%
16%
Business
Service
84%
Interpretation: The above graph shows that the persons belonging to
service class are more aware of & interested in loan facilities provided
by the banks.
Q. 3. Which of the new bank people are aware of in providing
different loan services?
Analysis
66
HH
HDFC bank 50%
ICICI bank 25%
Others 25%
25%
HDFC
ICICI
50% Others
25%
Interpretation: As per my analysis, most of the people are aware of
HDFC Bank’s loan options as compared to other banks.
Q.4 How do you came to know about the Companies providing loan
facility?
Analysis
Electronic Media 35%

Print Media 32%
Through Agents 20%
Others 13%
67
HH
13%
35%
20% Electronic Media
Print Media
Through Agents
Others
32%
Interpretation: Above analysis shows that the most popular media
through which the people became aware of the loan facilities is an
Electronic media.
Q. 5. Have people taken any loan from HDFC? If yes, which loan?
Analysis
Home loan 30%

Personal Loan 9%
Car Loan 48%
Two Wheeler Loan 13%
68
HH
13%
30%
Home loan
Personal Loan
Car Loan
Two Wheeler Loan
48% 9%
Interpretation: Above analysis shows that the most of the people have
taken Car loan from HDFC i.e. car loan is the most popular loan of
HDFC Bank.
Q 6: Are you satisfied with HDFC Bank Loan’s services?
Analysis
(a) Satisfied
(b) Partially Satisfied
(c) Not Satisfied
69
HH
Objective: To know about the customer’s satisfaction level with PNB
Bank.
Interpretation: From above graph shows that HDFC Bank has successes
in keeping well with the customer’s expectations.
Q 7: Do you wish to change your bank?
Analysis
(a) Yes
(b) Conditional
(c) No
Objective: To know customer’s view on other bank.
70
HH
Interpretation: Most of the customers do not wish to change their bank
for home loan services
Q 8: Have you taken loan from any other bank also?
Analysis
(a) Yes
(b) No
Objective: To know whether people are engaged in taking loans from
multiple banks.
71
HH
Interpretation: Above graph shows that 73% customers have not taken
loan from any other bank
Q 9: What makes you choose a bank for loan?
Analysis
(a) Better Services
(b) Charges
(c) Proximity to Your Office or Home
72
HH
Objective: To know the factor that affect people’s choice to take loan
from bank.
Interpretation: Above graph shows that Charges factor plays the key
role in positively affecting customer’s preferences for taking loans.
Q 10: What kind of bank would you prefer for loan?
Analysis
(a) Public sector
(b) Private Sector
73
HH
(c) Cooperative Banks
Objective: To know about the bank that proves to be reliable for
customers.
Interpretation: Above graph shows that most of the people find Public
Sector Banks as most relaible one.
CHAPTER – 7
FINDINGS
 The most of the people have taken Car loan from HDFC i.e. Car
loan is the most popular loan of HDFC Bank.
74
HH
 The most popular media through which the people became aware
of the loan facilities is Electronic media.
 Most of the people are aware of HDFC Bank’s loan options as
compared to other banks.
 The persons belonging to service class are more aware of &
interested in loan facilities provided by the banks.
 Most Of The People Find Public Sector Banks As Most Relaible
One
 Charges Factor Plays The Key Role In Positively Affecting
Customer’s Preferences For Taking Loan.
RECOMMENDATION & SUGGESTIONS
The following suggestions are strongly recommended:
To broaden the customers base the vast middle income strata
should be fully exploited.
75
HH
Simplify the procedure, reduce service charges & demand
only the basic essential proofs.
Most banks are reluctant to advance loan to the service class.
Example – Lawyers, Police officers, etc. this aspect must be
exploited.
Adoption of flexible & more lenient penalty should be there
if customer fails to deposit the payment on time. The penalty
should be case to case basis rather than the same for the
entire customer base.
Restrictions to be reduced to bare minimum for loan
advances & for repayment. For e.g. offers Long Term
repayment facilities & have no age restrictions to choosing
repayment. The maximum age for repayment could be
increased to 65-70 years of age. Such facility will grow the
fast retail segment of the bank.
Offer multiple repayment loan services. Class to be exploited
by offering special reduced rates & linking the repayment
from the source where the pay cheque to the employee is
issued. This need to undergo special contract with
government organization to ensure implementation.
76
HH
CONCLUSION
My survey on HDFC Bank loans concluded that HDFC Banks
performance is rated as satisfactory. Executives have satisfactory
knowledge about products. HDFC Bank is preferred the most because of
higher returns and better plans and services. Customer perception about
77
HH
the security of money invested is the public sector. Customers feel that
the strong feature of private bank is their service and technology that they
are offering. Lastly it is found that the entry of private players has
changed the customer service levels considerably. They have also
devised innovative procedures to increase their market share.
BIBLIOGRAPHY
Books:
 Research Methodology -By C.R. Kothari
 Marketing Management -By Philip Kotler

78
HH
Magazine:
 Business Today
 Business World
Annual Report of HDFC Bank
 Manuals
 Brochures
Websites
 www.hdfcbank.com
 www.indiainfoline.com
QUESTIONNAIRE
Q1. Which Age group people are more interested in taking loans?
a) 20-25
b) 26-30
c) 31-35
d) 36-40
e) 40 & Above
79
HH
Q2. People of which class are more aware and interested in loan
facilities?
a) Business
b) Service
Q3. Which of the new bank people are aware of in providing
different loan services?
a) HDFC Bank
b) ICICI Bank
c) Others
Q4. How do you came to know about the Companies providing loan
facility?
a)Electronic Media
b)Print Media
c)Through Agents
d)Others
Q5. Have people taken any loan from HDFC? If yes, which loan?
a) Home Loan
b) Personal Loan
c) Car Loan
d) Two Wheeler Loan
Q6. Are you satisfied with HDFC Bank Loan’s services?
a) Satisfied
80
HH
b) Partially Satisfied
c) Not Satisfied
Q7. Do you wish to change your bank?
a) Yes
b) Conditional
c) No
Q8. Have you taken loan from any other bank also?
a) Yes
b) No
Q9. What makes you choose a bank for loan?
a) Better Services
b) Charges
c) Time
d) Proximity to Your Office or Home
Q10. What kind of bank would you prefer for loan?
a) Public Banks
b) Private Banks
c) Cooperative Bank
81

HDFC Bank

Caricato da

Informazioni sul documento

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

HDFC Bank

Caricato da

Copyright:

Formati disponibili

HH

In this world of cut throat competition my project report is a combination

I am highly thankful to Ms. Shavinder Kaur (Lecturer) for her

Modern organizations are highly complex and dynamics systems. They

to make suggestions to management as to how marketing problems

The marketing research is the process which links to manufacturer,

dealers and individuals through information in important part of

curriculum of B.Com programme is project taken by students to institute

under which he or she is studying, after completion of third semester of

Bank is an institution that deals in money and its substitutes and

provides crucial financial services. The principal type of baking in the

modern industrial world is commercial banking & central banking.

Banking means "Accepting Deposits for the purpose of lending or

Investment of deposits of money from the public, repayable on demand

or otherwise and withdraw by cheque, draft or otherwise."

-Banking Companies (Regulation) Act, 1949

The concise oxford dictionary has defined a bank as

"Establishment for custody of money which it pays out on customers

"Banking in the most general sense, is meant the business of

receiving, conserving & utilizing the funds of community or of any

special section of it."

 Accept deposits of money from public,

 Pays interest on money deposited with it.

 Lends or invests money

 Repays the amount on demand,

 Allow the money deposited to be withdrawn by cheque or draft.

ORIGIN OF WORD BANK:

The origin of the word ‘bank’ is shrouded in mystery. According

banking were called “banchi bancheri” According to another viewpoint

banking is derived from German word "Branck" which mean heap or

mound. In England, the issue of paper money by the government was

referred to as a raising a bank.

Its origin in the simplest form can be traced to the origin of

authentic history. After recognizing the benefit of money as a medium of

exchange, the importance of banking was developed as it provides the

HDFC BANK PROFILE

The Housing Development Finance Corporation Limited

part of the RBI's liberalization of the Indian Banking Industry in 1994.

Limited', with its registered office in Mumbai, India. HDFC Bank

commenced operations as a Scheduled Commercial Bank in January

HDFC is India's premier housing finance company and enjoys an

impeccable track record in India as well as in international markets. Since

its inception in 1977, the Corporation has maintained a consistent and

healthy growth in its operations to remain the market leader in mortgages.

HDFC has developed significant expertise in retail mortgage loans to

markets, a strong market reputation, large

Shareholder base and unique consumer franchise, HDFC was ideally

positioned to promote a bank in the Indian environment.

HDFC Bank's mission is to be a World-Class Indian Bank. The

objective is to build sound customer franchises across distinct businesses

so as to be the preferred provider of banking services for target retail and

wholesale customer segments, and to achieve healthy growth in

profitability, consistent with the bank's risk appetite. The bank is

committed to maintain the highest level of ethical standards, professional

integrity, corporate governance and regulatory compliance. HDFC Bank's

business philosophy is based on four core values - Operational

Excellence, Customer Focus, Product Leadership and People.

The authorized capital of HDFC Bank is Rs.450 crore (Rs.4.5

held by the ADS Depository (in respect of the bank's American

HDFC Bank is headquartered in Mumbai. The Bank at present has

India. All branches are linked on an online real-time basis. Customers in

both deposits and loan products. Being a clearing/settlement bank to

where the NSE/BSE has a strong and active member base.