Holly Newton

57 Spalding Rd. Toronto, Ontario M3K 1J8

Phone: 416-669-8525 E-Mail: hollynwtn@gmail.com

EMPLOYMENT OBJECTIVE
To obtain a position that will further develop my creative and professional abilities in strategic marketing
and project management.

SUMMARY OF QUALIFICATIONS
o Proficient in all social media communications, specializing in Influencer content and campaign
management

o Confident interpreting data via social media and digital analytics platforms

o Proficient in website content management systems (Wordpress, Blogger, Wix)

o Experienced with Microsoft Office Applications and image editing software (Photoshop)

o Knowledgeable in the execution of Programmatic and Native Advertising campaigns

o Possesses strong organizational skills and is able to adhere to strict or unexpected deadlines

o Invested in continual learning

RELEVANT SKILLS AND EXPERIENCE

Digital Communications
o Developed strategies to increase traffic to several websites, social media accounts and to
motivate consumers to engage online

o Designed and launched a variety of successful branded online contests, giveaways and
sweepstakes

o Produced original and memorable content to increase brand awareness with authenticity

Project & Account Management

o Incorporated various digital marketing elements into media campaigns with a thorough
understanding of their contributions to a successful campaign, customer relations and image
building

o Exhibited an inclusive and attentive attitude towards campaign ideation, development and
execution, resulting in a strong alignment with client expectations

o Communicated campaign requirements effectively with creative departments and with over 200
online publishers/influencers across Canada

o Experienced in the client revision process and conducting mock presentations

o Skillful in assessing the effectiveness of digital media campaign initiatives and presenting post-
campaign results
Writing

o Practical experience in creating a variety of briefing documents, custom content pieces and news
releases

o Exhibited critical thinking and a strong attention to detail in reviewing publisher drafts and live
digital content

o Writing style and structure, proofreading and editing executed in adherence to the Canadian
Press Style Guide

Research

o Analyzed key demographics for a variety of brands and utilized this knowledge to effectively
devise successful campaign strategies

o Delivered valuable insight into industry trends through frequent research and competitor analysis

o Demonstrated clear and concise technique in research presentation and reporting, ensuring an
effective delivery of extensive information

Event Management

o Exercised the ability to produce budgets, schedules and checklists for branded influencer events
and video productions with accuracy

EDUCATION
Seneca College, Toronto, Ontario 2013-2014

Corporate Communications and Public Relations- Post Graduate certificate

Relevant courses: Media Relations, Writing for Public Relations, Internet Social Media, Strategic
Communications Planning, Research, Event Management.

York University, Toronto, Ontario 2005-2009

Bachelor of Fine Arts spec. Dance

WORK CHRONOLOGY

Senior Project Manager, Sheblogs Media/Media Nation 2016-2018

Junior Project Manager, Sheblogs Media 2015-2016

Account Coordinator, Sheblogs Media 2014-2015

Brand Ambassador, Newad Media 2011-2014

Brand Ambassador, Influence Marketing 2013-2014