Lisa C.

Witschel
Brighton, MA 02135 l.witschel@gmail.com

Education
University of Rhode Island Kingston, RI
Bachelor of Science in Business Administration, Cum Laude May 2016
Major: Marketing, May 2016 (3.34 GPA)
Dean’s List: 4 Semesters
Honors Societies: Alpha Mu Alpha

Experience
J.Jill Quincy, MA
Communications Coordinator January 2017- Present
 Maintain day-to-day content posted to all J.Jill social media channels (i.e. Facebook, Instagram, Pinterest and
Twitter).
 Concept channel relevant content, per collection, in order to engage followers and increase fan base as well as
revenue.
Support the execution of all integrated marketing efforts per collection through relevant digital content.
 Own and retain J.Jill blogger/influencer program through collection pitches and sample coordination.
 Assist in organizing Marketing related photo shoots (both on model and flat lay) to display monthly collections.
 Manage full look book production, photo shoot, shot list, asset coordination and copyediting.
 Coordinate Public Relations initiatives such as press previews, flats shoots and lookbooks with PR agency.
 Create weekly, monthly and ad hoc reports of J.Jill social media content to analyze engagement, revenue, strategy
and customer experience.
J.Jill Quincy, MA
Marketing and Communications Intern June 2015- August 2015
 Assisted manager of Social Media in pursuit of meeting corporate Marketing objectives, as well as gain hands on
experience in the field of Marketing.
 Developed and publish social media posts for various corporate social media accounts.
 Compiled market research to create weekly competitive analysis reports.
 Responsible for receiving and cataloging all photo sample orders.

Anthropologie Natick, MA
Sales Associate May 2014-August 2014
 Organized inventory on an hourly basis during shifts to better illustrate the quality of product and inspected
inventory on a quarterly basis to conclude quarterly shrinkage rates.

School Aged Child Care (S.A.C.C.) Norfolk, MA

Seasonal Staff Sept. 2011- May 2016
 Provide child-care services for students between the ages of 5 and 12.

Activities
Alternative Spring Break(s) Charleston, SC and Santa Fe, NM
Volunteer March 2015 and 2016
 Served underprivileged communities by volunteering locations such as food banks, Habitat for Humanity builds,
and local restoration activities.
Habitat for Humanity Kingston, RI
Volunteer Sept. 2013 – May 2016
 Provide volunteer services pertaining to urban development, environmental restoration, and community re-
habilitation.
Shaolin Kempo Karate (2009) Franklin, MA
 Awarded the rank of 1st degree black belt

Skills and Expertise

Hootsuite Certified Social Media Professional, Microsoft Office Suite, Sprinklr, Curalate, Sprout and Percolate; Spanish
(intermediate proficiency both orally and written)