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Zapata
Virginia Beach, VA Phone: 757.470.8487 ashleezapata@gmail.com
Summary
I am a career switchi ng teacher with a love for all children and learning. I am seeking a
classroom teachi ng positi on where I can help students reach growth and academic milestones
through a purposeful learni ng envi ronment.
Classroom Experience
40 Hours Practicum Kings Grant Elementary School
Spring 2017
40 Hours Practicum Glenwood Elementary School
Fall 2017
500 Hours Student Teaching
Fall 2018
Professional Experience
WAVYTV/FOX43 – Portsmouth, VA
A MEDIA GENERAL COMPANY
Senior Account Executive, 4/2011 to August 2018
Manage direct and corporate agency accounts totaling over $2.5 million per year. Generate new direct
revenue for both TV and Digital budgets and maximizes spending of all accounts through negotiation and
relationship building. Create marketing concepts for local direct small businesses for the purpose of
generating leads and brand awareness.
Selected Responsibilities & Accomplishments:
Managed an account list of over 30 different businesses in a vast array of industries such as Wendy’s
LoanMax, UMUC, Jiffy Lube, Hampton University Proton Institute and Ashley Furniture.
Negotiated $24K in additional digital revenue for the station over 10 months via online contesting.
Proactively prospects a growing account list to generate new business using a creative messaging
approach.
Creates targeted benefit oriented proposals with a clear ROI that mirror the client’s goals
Recommends most efficient campaign utilizing TV advertising, SEO/SEM, behavioral advertising,
website retargeting, mobile, rich media, display based sponsorships and both CPM and impression
based banner advertising on national sites within a local DMA.
Plans marketing concepts for small local businesses to generate leads and brand awareness.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on
target areas.
Uses consultative sales approach to ensure client goals and expectations are met.
Establishes and cultivates relationships with advertising agencies and media buyers.
Evaluates and monitors advertising campaigns to ensure delivery of rating points.
Analyzes Nielsen rating books after sweeps periods.
Forecasts revenue based on the previous year’s placed business.
Familiar with ComScore, Wide Orbit, and Matrix CRM.
Work closely with Media General owned company LIN DIGITAL to manage digital RFP’s.
HARMON MEDIA GROUP/ DOMINION HOMES MEDIA – Norfolk, VA
A division of Dominion Enterprises
Area Sales Manager, 8/2006 to 4/2011
Technology
Software: MS Office (Word, Access, Excel, PowerPoint) QuarkXPress, Working knowledge of
Photoshop
Web: Proficient in social media, blogging, vlogging, SEM, SEO, Mobile, Behavioral, &
Site retargeting as well as CPC, CPM, and Impression based models
Education
Alpha College of Real Estate – Licensed in Real Estate – 2007 *Currently Licensed*
TIDEWATER COMMUNITY COLLEGE – Associates of Science Dec 2017 Virginia Beach, VA
REGENT UNIVERSITY- Bachelor of Science Interdisciplinary Studies K-6 Dec 2018 Virginia Beach, VA