SEPTEMBER 2010 Toronto, Canada

Election campaign pace Palace gives itself passing

steps up in the GTA
As the municipal election
campaign steps up its pace
during the last three weeks
heading to the election day,
October 25, eligible voters
can cast their ballots during
the advance poll days.
Locations are as follows:
• Toronto City Hall rotun-
da, 100 Queen St. W.
• East York Civic Centre
council chamber, 850 Cox-
well Ave.
• Etobicoke Civic Centre
council chamber, 399 The
West Mall
• North York Civic Cen-
tre member’s lounge, 5100
Yonge St.
• Scarborough Civic Cen-
tre committee room 1, 150
Borough Dr.
• York Civic Centre coun-
cil chamber, 2700 Eglinton
Ave. W.
Eligible voters are those
who are Canadian citizens, at
least 18 years of age and resi-
dents of Toronto who are not
prohibited from voting by any
law. Non-resident owners or
tenants of land in Toronto or
their spouse can also vote.
Touch screens will be
available at these polls to
assist voters with visual dis-
abilities.
Teams of volunteers for the
candidates started pounding
in the first lawn signs of the
campaign.
Rocco Rocci said that for
“the last 37 years I’ve been
politically active and putting
up signs for other people,” so,
“at 12:01, I got to put up the
first sign with my name on it
in front of my parents’ house
where I grew up, and it’s a
very special feeling.”
Toronto is among the last
Ontario cities to allow lawn
signs this municipal election
season -- a move Smitherman
criticized.
“I thought it was an ex-
tremely cynical move on the
part of city council to shorten
the sign campaign the way
that they did,” he said. “That
seemed like a very deliberate
strategy to make it harder for
incumbents to be unseated.”
There will also be advance
polls open in every ward
on the weekend of Oct. 16-
17, but on those days voters
must cast their ballots in the
ward in which they live or
own property. Addresses for
those voting places are on the
city’s website and will be on
voter information cards being
mailed soon.
Bonita Pietrangelo, the
city’s director of elections,
ELECTION continued on p. 3
mark for first 100 days
MANILA -- Mal-
acañang has given
itself a passing mark
for the Aquino ad-
ministration’s first
100 days, presiden-
tial spokesman Ed-
win Lacierda said.
At a press brief-
ing, Lacierda af-
firmatively replied
when asked if the
Palace thinks it has
passed the 100-day
test for every new
administration.
“We have two
President Benigno Aquino III
programs, and that
is poverty alleviation and erad- Revenue) and Bureau of Cus-
ication of corruption so we’re toms.
on track on those two levels,” The Budget Department
Lacierda said. proposed to allot P21 million
“As you know we have for the Department of Social
started also our poverty alle- Welfare and Development’s
viation program. (DSWD) conditional cash
On corruption, Lacierda transfer program, an amount
said “we have been filing cases nearly double the P12 million
on a weekly basis with respect
to the BIR (Bureau of Internal PALACE continued on p. 4

Push for academic excellence:

Judge Coroza By Ace Alvarez
cus on, namely, to push the
youth towards academic excel-
lence and to actively contribute
to race relations.
Coroza made the call as he
keynoted the Capizeno Asso-
ciation of Ontario at the No-
Judge Steve Coroza ad- votel in Mississauga during the
dresses the Capizeno Asso- group’s gala night.
ciation of Ontario In his speech, Coroza
stressed that parents, grand-
Judge Steve Coroza of the parents and extended relatives
Ontario Court of Justice has – who are the first teachers of
underscored two important their respective wards, must set
items for organizations to fo- high expectations from them
and push them towards aca-
demic excellence.
He encouraged the officers
of the Capizano Association
of Ontario to focus less on or-
ganizing sports activities and
pageants, and concentrate more
on setting up scholarships and
bursaries to be distributed to
the best and the brightest in the
Filipino community, enabling
them to pursue higher, even
Truly will bring a hilarious evening as Las Vegas Diva Lani
post graduate education. Misalucha meets Showtime Laughmaster Vice Ganda, 8 PM,
Saturday, November 20, 2010, at the Roy Thomson Hall. De-
JUDGE continued on p. 3 tails on page 19.
2 Manila Media Monitor September 2010
NEWS
Lucena Association raises funds for two
classrooms
The Lucena City As-
sociation concluded on
September 11 a fund
raiser at the Malvern
Community Centre in
Scarborough to build two
classrooms for poor chil-
dren in depressed areas
of Lucena City, Quezon
Province.
This project will
compliment the organi-
Lucena City Association officers celebrating their highly successful Hawai-
ian Night. Jun Enverga (2nd from right, 1st row) declared another “Mission
Accomplished”.
China, Southeast Asian nations
discussing Spratlys
MANILA – China and
Southeast Asian countries
have begun discussions
to hammer a stronger ac-
cord aimed at preventing
territorial disputes in the
South China Sea from
erupting into armed con-
flicts, a Chinese official
said recently.
China and the
10-member Associa-
tion of Southeast Asian
Nations signed a non-
binding edict in 2002
calling on claimants to
resolve their conflicting
claims over the Spratly
archipelago in the South
Gov’t to fund project for
internationally-trained dentists
The Government of
Canada is funding a project
that will help international-
ly-trained dentists put their
knowledge and skills to
work sooner.
This was announced re-
cently by Diane Finley, Min-
ister of Human Resources
and Skills Development.
zation’s past projects,
such as the delivery of
$550,000 worth of medi-
cal supplies and equip-
ment, sending medical
and dental missions,
helping build churches
and convents and build-
ing houses for the poor.
True to the associa-
tion’s slogan, “The Mis-
sion is the Reason!”, the
China Sea peacefully and
refrain from taking steps
that could spark fighting.
China and the other
claimants have wanted
to forge a stronger ac-
cord that could be legally
binding to better ensure
peace.
Chinese Ambassador
Liu Jianchao said China
and the other claimants
have begun discussions
to forge a stronger code
of conduct over the con-
tested region.
China, Brunei, Malay-
sia, Taiwan, Vietnam and
the Philippines have been
The Canadian Den-
tal Regulatory Authorities
Federation (CDRAF) will
receive over $790,000 in
Foreign Credential Recogni-
tion Program funding for its
project entitled Assessment
of Internationally Trained
General Dentists from Non-
Accredited Dental Pro-
leadership of the orga-
nization, headed by the
president of twelve years,
Jun Enverga will once
again fulfill the group’s
promise of giving back to
the community.
The fund raiser event
was chaired by Manny
and Belinda Abellanosa
and co-chaired by Rose-
mer Enverga. They were
locked in a dispute for
years over the Spratlys --
a group of islands, reefs
and atolls with rich fish-
ing grounds.
The area is believed to
have large oil and natural
gas reserves and straddles
busy sea lanes that are
a crucial conduit for oil
and other resources fuel-
ing China’s fast-expand-
ing economy and those of
other Asian nations.
Beijing reacted with
fury after U.S. Secretary
of State Hillary Clin-
CHINA cont’d on p.17
grams.
Finley said this project
will contribute to a fair, ef-
ficient and timely system
that will help internationally-
trained dentists find work in
communities across Cana-
da.”
The CDRAF’s project
will establish a national
September 2010 Manila Media Monitor
assisted by Rico and
Rosie Palillo, Lydia
and Eddie Rivera,
Pat Quisao, Alex and
Merle Dooc, Rolly
and Edith Vallena,
Cely and Troy De
Leon , Willy and Chel
Maano, Shiela and Chito
de Luna, Ver Amante Em-
ily and Stella Malungkit,
Sonji and Ghonee and
other dedicated Lucena-
hins. Bal Yujuico emceed
the gathering. (PR)
Keratin Smoothing Treatment
$180 and up
Threading $6 Colour $30 Woman cut $20
Extra services available, makeup, updo,
mens cut, kids cut etc...
Call to book appointment,
Sara 647.400.8368
100 Steeles Avenue West, unit 28, Thornhill
JUDGE from p. 1
Likewise, he encour-
aged the organization
of Capizenos to be the
leader among commu-
nity organizations to take
active role in race rela-
tions. He said that orga-
nizations must not sim-
ply be an excuse for its
members to gather once
a year for a dinner, or a
picnic at a park once a
year. As an example, he
cited that organizations
must work to break open
the barriers to employ-
ment that continuously
remains a challenged for
newer immigrants. He
said that newer Filipino
immigrants to Canada
are highly qualified pro-
fessionals but do not find
process for the assessment
of internationally- trained
dentists. Prior to this initia-
tive, the majority of foreign-
trained dentists, who come
from non-accredited dental
schools, would have been
required to undertake ad-
ditional training and educa-
tion.
This new process will
evaluate whether these in-
dividuals already have the
‘‘
Anger makes you smaller,
while forgiveness forces you to
grow beyond what you were.
- Cherie Carter-Scott
equivalent employment
in Canada.
Judge Coroza said that
matters of race relations
could only be tackled
with widespread commu-
nity and individual com-
mitment. He cited that a
good number of lawyers,
doctors and other profes-
sionals come to Canada
with high expectations,
but only to arrive and get
disappointed. Because of
this situation, he pointed
out, that we lose the con-
tributions of these Fili-
pinos to other countries
where their qualifications
are more appreciated.
Coroza is the first Fili-
pino Canadian to be ap-
pointed to the bench. He
was sworn into office on
January 15, 2010.
same knowledge, skills and
competencies as a graduate
from an accredited Canadian
dental program.
Successful completion of
this assessment process will
enable them to take the na-
tional examination through
the National Dental Ex-
amining Board of Canada.
DENTIST
continued on p. 11
3
ELECTION from p. 1
said that voters can show
one piece of identifica-
tion with name, address
and signature, or one
piece with name and ad-
dress and another with
name and signature.
The budget for To-
ronto’s 2010 election is
$7.3 million, up from $6
million in 2006.
Pietrangelo said the
increase is because of
inflation and new re-
quirements to make all
polling stations acces-
sible for the disabled,
including touch screens
and other devices.
Advance polling will
take place in Missis-
sauga Oct. 14-17, and
continues in Vaughan
Oct. 5-10 and Oct. 18-
19. It has also begun in
Oshawa and continues
there Oct. 7, 9, 12, 14,
16-17. In Newmarket
advance polls open on
Oct. 9, 16-17, 20-24; in
Markham Oct. 16-17;
and in Brampton on Oct.
16.
Manila Media Monitor
Tel. (416) 285-8583
4 Manila Media Monitor September 2010 NEWS

RP bishops to support protests killed. The administra-

tion’s poor handling of
Hacienda Luisita.
3. Unbridled US inter-
the next six years un-
der the Aquino regime.

against birth control

MANILA - Catholic manifest their protest in
bishops in the Philippines any legal or moral way,”
have warned they would said Father Melvin Cas-
support protests against tro, a spokesman for the
President Benigno Aqui- bishops.
no if he pushed ahead Many lay leaders who
with his plan to promote backed Aquino’s election
contraception. campaign were “disap-
The Catholic Bishops’ pointed and hurt” by his
Conference of the Philip- statement and are meet-
pines said it was offended ing to plan their protests,
by Aquino’s statement in said Castro, executive
which he said his govern- secretary of the bishops’
ment would provide arti- Commission on Family
ficial birth control meth- and Life.
ods to the poor. “They (the bishops)
“It is their right to would morally sup-
CHINA from p. 3 worries the disputes
ton told an ASEAN re- could hurt access to one
gional security forum in of the world’s busiest
Vietnam in July that the commercial sea lanes.
peaceful resolution of President Barack
disputes over the Sprat- Obama and ASEAN
ly and Paracel island heads of state last week
groups was in the Amer- reiterated their support
ican national interest. for a peaceful resolution
Beijing said Wash- of the disputes, freedom
ington was interfering of navigation and re-
in an Asian regional is- spect for international
sue. law in the South China
The United States Sea.
the incident was widely
criticized both here and
abroad.
port (protests) but they Failing mark
would not be there to But for the Commu-
march with the people nist Party of the Philip-
on the streets,” he told pines (CPP), the Aquino
AFP. administration got failing
A spokesman for the marks on 10 issues.
Philippine leader Edwin “The mystique
Lacierda told reporters whipped up around Aqui-
Aquino stands firm on no is fast being blown
his pledge to give Fili- away by the realities of
pinos the means to plan the socio-economic and
the size of their fami- political crises of the rul-
lies. ing state and system,” the
“Even during the CPP said in a statement
campaign (Aquino) al- on its website.
ready stated his position The CPP listed 10 is-
on the matter,” he said. sues that it claimed show
the “pro-imperialist, elit-
ist, superficial, incompe-
PALACE from p. 1 tent, militarist and rotten-
allotted for the program to-the-core character” of
for this year. Aquino’s government:
Lacierda said the 1. Lack of drive in
Aquino administration is the criminal prosecution
on track towards achiev- of former President now
ing its goals even though incumbent Pampanga
it was “sidelined a bit” Rep. Gloria Macapagal-
by the August 23 hos- Arroyo.
tage crisis, where eight 2. No intent to imple-
tourists from Hong Kong ment agrarian reform, as
and the hostage-taker, shown by the Aquino-
dismissed police officer Cojuangco clan’s tight-
Rolando Mendoza, were ened monopoly hold on
ventionism in exchange
for US political, mili-
tary, economic, financial
and other support, via
strings attached to the
$464-million fund grant
from the US Millennium
Challenge Corporation
(MCC).
4. No serious interest
in the peace process.
5. Extension of the
Oplan Bantay Laya “ter-
ror campaign” against the
New People’s Army.
6. Counterinsurgency,
neoliberal, mendicancy,
anti-people budget.
7. Massive push for
more denationalization
and privatization.
8. Increase in charges
of public utilities and ad-
ditional taxes.
9. Collossal incom-
petence in handling the
Aug. 23 Manila hostage
crisis.
10. “Rotten appoin-
tees” and political fac-
tions.
“These outstanding is-
sues serve as a yardstick
in projecting the further
sufferings of the mass
of the Filipino people in
With the emptiness
of Aquino’s promises
and the shallowness of
his political gimmicks
exposed one after the
other, the people are
faced with no other op-
tion but to wage revo-
lutionary and militant
struggle in order to de-
fend and advance their
interests,” the CPP
said.
Contrary to some
of the CPP’s claims,
however, the Aquino
administration has cre-
ated the Truth Com-
mission which will
investigate corruption
scandals in the Arroyo
administration. It will
be headed by retired
Chief Justice Hilario
Davide Jr.
The government is
also working on the re-
sumption of its peace
talks with the Moro Is-
lamic Liberation Front.
Aquino has also previ-
ously said a panel that
will resume negotia-
tions with the CPP will
be formed. (with files
from GMA News)

(416) 671-0577)
www.alldebtsolutions.ca
September 2010 Manila Media Monitor 5
6 Manila Media Monitor September 2010
If Tobias ‘Jun’ Enverga is
elected …
Towards the end of one re-
cent Sunday 7 PM mass at a
Catholic parish in Ward 8 of the
Toronto Catholic School Board
(bounded by East of Midland,
north of 401 and East of Morn-
ingside; like an “L”), the parish
had a second collection for its
building fund.
At the end of the mass, the
pastor and his assistants stood
by the door and greeted its pa-
rishioners a good evening.
Stopping by, I said to the
pastor, “Father, don’t worry.
Should my good friend, To-
bias ‘Jun’ Enverga, wins as
trustee in this election, he will
see to it that everything that
needs repair in this church will
be done.” Ooops … I think I
slipped!
***
Should Tobias ‘Jun’ Enverga
wins as Trustee, it is true that
NEWS
A C E A LVA R E Z
we do not expect to see “Little reach the platform. It might be
Miss TCDSB Ward 8 Scarbor- up too high since Andy is 6 Ft.
ough”, “Miss TCDSB Ward tall. Top photo: Toronto Catholic School Board candidate for
8 Scarborough” and “Mrs. *** Ward 8 Trustee Tobias ‘Jun’ Enverga and his wife, Rosemer,
TCDSB Ward 8 Scarborough”, Conversation over lunch chat with Filipino Chef Ron Bilaro during the latter’s visit
not to mention “Pistahan sa with good friends, Jimmy and in Toronto to promote his television show, airing on GMA
Life TV. The specialty tv channel is not currently airing in To-
TCDSB Ward 8 Scarborough”. Bing Marasigan, and Jun and ronto, but hopes it will in the near future over paid subscrip-
*** Rosemer Enverga at the Aris- tion channel. Rosemer is the newly appointed Consultant of
From a message sent out tokrat Restaurant, Sunday, GMA Pinoy TV in Toronto. Photo below: Civic workers Jimmy
by Philippine Artists Group’s September 12. Marasigan and Bing Marasigan, also at the same event de-
Romi MananQuil: Jimmy and Bing Marasigan: scribed above with the visiting Filipino chef. (Photos: Manila
Media Monitor)
Subject: Andy Valenton, “The novena to St. Pancratius
KCR, running for City Mayor is so powerful that we recite
of Mississauga it regularly, kaya, matagal na
“Sir Andy Valenton is kaming retired, pero hindi pa
around 6 ft. tall and running rin namin natitikman ang re-
against the virtually invincible tirement namin dahil laging
5’ 2”, 89 yrs. old, Mississauga kaming may trabaho na dapat
mayor, Hazel McCallion, who gawin.”
is running for her unprecedent- Jimmy and Bing work on
ed 12th term. This time, it’s various events of the Philip-
‘Goliath’ who challenges ‘Da- pine Independence Day Coun-
vid’.” cil (PIDC), the Knights of Co-
Ace to Romi: Where are the
platforms? We might not even OOPS cont’d on p.7
NEWS
Gov’t losing P60B yearly to
oil smuggling ­– energy chief
MANILA -- Oil smuggling
in the country may have been
costing the government as
much P60 billion in taxes an-
nually, or about double the in-
dustry’s earlier figures of only
P30 to P35 billion yearly, En-
ergy Secretary Jose Rene D.
Almendras said.
Almendras said the Depart-
ment of Energy (DOE) has
been investigating the extent
of oil smuggling in the country
as reports cited a wide range of
P20 billion to P60 billion in tax
revenue losses every year.
The Department of Finance
has already called together an
interagency meeting with the
DOE and the Department of
Justice to attend to forming an
interagency team to specifical-
ly address oil smuggling prob-
lem of the country,” Almendras
said.
“We hope to activate this in-
teragency task force within the
month so we can start as soon
as possible,” he added.
The energy chief stressed
that oil smuggling is one of the
main reasons why pump prices
are higher by as much as P5 a
liter in certain areas.
To help curb this rampant
fuel smuggling, the DOE ear-
lier said it has been planning
to maximize the use of marker
dyes and determine the source
of imported petroleum prod-
ucts.
“For instance, once an adul-
terated (fuel) product is found,
we will also find out the source
of the fuel. And since the
marker dye system can detect
source, it can also be used by
the energy department for its
anti-smuggling drive,” said
Zenaida Y. Monsada, direc-
tor of the DOE’s Oil Industry
Management Bureau.
The marker dye system is
currently used to determine
whether certain types of im-
ported fuel have been cleared
for entry to the Philippines.
Further tests will determine the
source.
Monsada said that by know-
ing the source, the government
would be able to impose more
CHIEF cont’d on p.11
OOOPS from p. 6
lumbus, the Knights of Rizal,
the Archdiocesan Filipino
Catholic Mission (AFCM), to
name a few.
***
The guys in the photo with
no caption in this page are
those who are in the banner of
ABS-CBN “The Filipino Chan-
nel” (TFC), and are among the
leading broadcast newsmen in
the Philippines to lead the Fili-
pino viewers to -- as the banner
calls for, “Time to take your
part in Philippine history. Be
informed, and be the change.”
No, the guy in the center is not
one among them. He just hap-
September 2010 Manila Media Monitor
pened to be standing in front
of the banner. He is Rafael
Nebres, President of the Phil-
ippine Chamber of Commerce-
Toronto and the General Man-
ager of Action Honda. “Kaya
whether bibili ka o hindi,” just
feel free to visit him. It is al-
ways a pleasure for him to talk
to a kababayan!
***
From a forwarded e-mail by
Philippine-based newsman Ra-
mon Bernardo:
A woman accompanied her
husband to the doctor’s office.
After the checkup, the doc-
tor took the wife aside and told
her, “If you don’t
do the following, your hus-
band will surely die:
1) “Each morning, fix him a
healthy breakfast and send him
off to work in a good mood;
2) “For dinner, fix his favor-
ite meal, and don’t burden him
with household chores;
3) “Finally, make love with
him every night.”
On the way home, the hus-
band asked the wife what the
doctor had said to her.
She said, “You’re going to
die.”
***
In one news item in the To-
ronto Sun recently, the head-
7
line reads, “Shots fired at Cen-
tral Tech.”
The following day, a friend
of mine, former advertising
agency art director and promo-
tions man wrote in his blog:
“Donna (Bill’s wife) and I were
at Central Tech last night for
sketching class. We both drew
but neither of us fired.”
***
Another one from Ramon
Bernardo:
After giving a woman a
complete medical examina-
tion, the doctor explained his
prescription.
“Take the green pill with a
glass of water when you wake
up. Take the blue pill with a
glass of water after lunch.
Then just before going to bed,
take the red pill with a glass of
water.”
“Exactly what is my prob-
lem, Doctor?” the woman
asked.
“You’re not drinking enough
water.”
Further< Ramon share the
following:
The doctor handed her over-
weight patient a bottle of pills.
“Don’t take these pills,” she
said.
“Spill them on the floor and
pick them up one by one.”
8 Manila Media Monitor September 2010 VIEWS

The filing for candidacy for
the office of a Trustee in the
Catholic School Board’s Ward
8 of Scarborough of Tobias
“Jun” Enverga reminded me of
the story of “Our Lady’s Jug-
gler”, a very simple story about
being a Christian; that each of
From the
In Tobias “Jun” Enverga’s
case, however, my wife and I
Monitor’s Desk have worked closely on vari-
ous initiatives with him and
A C E A LVA R E Z his wife, especially during the
last six years, that whatever
I say here is based, not from
Tobias ‘Jun’ Enverga – hearsay, but from my personal

one Scarborough ‘Juggler’

us has a talent that if used can
light up the life of many peo-
ple.
I was reminded of the story
while in the audience at the
fundraising party of the Luce-
na City Association of Ontario
last September 11, and where
Jun officially announced his
candidacy for the office men-
tioned. Jun has been a longtime
president of the organization,
where, among many projects
he spearheaded were sending
out over $500,000 worth of
medical equipment and sup-
plies for poor families in the
province of Quezon, Philip-
pines; led medical and dental
missions to support poor fami-
lies in the Philippines and ini-
tiated various group efforts in
building houses (todate total
is 33) for the poor through Ca-
nadian registered charity, AN-
COP Canada.
After his announcement, his
wife, Rosemer, confided to my
wife, Gie, and I that she had a
talk with Jun about running for
a public office. Among Mrs.
Enverga’s concerns was that,
Jun is busy enough “juggling”
his time among his family,
regular management work at a
big commercial bank, his vari-
ous community involvements,
among others, the Philippine
Independence Day Council
(PIDC), Knights of Colum-
bus, the Archdiocesan Filipino
Catholic Mission, Knights of
Rizal, to name a few in a series
of enumeration on his volun-
teer community involvements.
In a low voice – contrary
to Jun’s normally higher voice
volume, he told his wife, “I felt
I haven’t done enough yet for
the community and wants to
do more, this time to a larger
cross cultural community.” Let
me stress at this point that with
Tobias ‘Jun’ Enverga’s mana-
gerial position at his regular
employment, he lives comfort-
ably with his family, hence,
this service at the elected office
he is seeking for is definitely a
call for him to do much more.
I would like to add here, that
before filing his candidacy, he
sought the counsel of one of
his, and his family’s, spiritual
advisers.
If I were to base my state-
ment here from Jun’s response
as we were told by his wife, one
similarity (as opposed to the
words, “distinction” and “dif-
ference”) of Tobias “Jun” En-
verga to Barnaby, the character
in Anatole France’s “Our La-
dy’s Juggler” is that Jun wishes
to use further his “gifts and tal-
ents to use to bring greater joy
and meaning into more lives”
(words borrowed from the re-
view of “Our Lady’s Juggler”
by Rev. Mark Connolly) in the
diverse Scarborough Catholic
community.
Let me clarify that it is not
that only the Scarborough Ward
8 Catholic school board candi-
date is the only Filipino Cana-
dian juggler, but I can speak
these things since I know him
– and have observed his work
and accomplishments since the
mid 90s. There are several oth-
ers, too: Luz del Rosario, Mar-
lene Mogado – whom I have
known personally, too, but of
which I have not an opportu-
nity to work closely since they
live in other parts of this vast
Greater Toronto Area. Besides,
Luz and Marlene are already
made up possessing of good
track record during their term
and tenure for the offices they
held, thus, are armed already
by such for the offices that ei-
ther is seeking for re-election,
or a new elective position. I
wish both and the others well
in this election.
observation and inter-action
with him and his wife. There
are also other “jugglers” in the 14 years of dedicated
Filipino Canadian community community service
that I move about, but, it was
so unfortunate that my path Managing Editor
never crossed theirs, even as ACE ALVAREZ
an acquaintance from an event,
Associate Editor
or somewhere, hence, unable GIE ALVAREZ
to say much based on personal
appreciation. Contributing Editors
I thought of “Our Lady’s RICKY CALUEN
Juggler” because in this story MARIO DIMAIN
MAG CRUZ HATOL
set during the time of King GRACE P. FREIRES
Louis of France many centu- MANNY FREIRES
ries ago, the main character, BEN VICCARI
Barnaby, stood before the stat-
ue of our Blessed Mother Mary Editorial Assistant
and gave her the only talent he LEN ALVAREZ-MAHONEY
had – the art of juggling. Please Contributors
note that while I used the word EVA AGPAOA
“juggling” earlier pertaining to NOEL PERADA
Tobias “Jun” Enverga’s vari- LARRY TORRES
ous roles in his daily activities,
Account Executives
this was not the reason why MYRNA SORIANO
I was reminded of the Ana- JOHN TAN
tole France’s story. Rather, I
thought of “Our Lady’s Jug- Graphics
gler” because of the lessons COBIE CRUZ
from the story that I similarly Published by
find in Mr. Enverga’s response Manila MEDIA MONITOR, INC.
to his wife. In his case, he 10 - 300 Invergordon Ave.
wants to use his close Catholic Scarborough, ON M1S 4K7
upbringing and faith to good Tel. 416.285.8583
use for the greater good of the
Manila MEDIA MONITOR
cross-cultural people in Toron- is published and circulated
once a month
TOBIAS cont’d on p.10 in Toronto and its suburbs.

Manila MEDIA MONITOR

In the debate about which
language the Filipino should
master, we have another liv-
ing proof that the Department
of Education (and the Filipino
parent) should be working
double time on the sheets re-
turned to Anak TV by the thou-
sands of people interviewed or
meticulously checked by the
overworked teacher. Or was
Roundabout
the mentor simply too inured
by his or her own set of spelling
M A G C R U Z - H ATO L mistakes that the pupil’s errors
oftentimes get overlooked.
Many pupils still misspell
Colorfully-spelled Philippines, some dropping
the third letter P, others adding
accepts submissions,
subject
to availability of space, but
reserves the right to edit for
publication. Contributed
articles
must be in MS Word
document
format.
Photo releases must be with

surveyed in the course of its
year-long study.
Without a doubt, the screen-
ings and surveys held by the
Anak TV team in various
points of the country reveal
much about the pulse of the
people, how the ordinary TV
user chooses what programs to
patronize as well as his or her
relationship to the country’s
most popular form of home en-
tertainment.
The survey sheets come
back with a smorgasbord of
data peppered also with mor-
sels of hilarity. The present
crop of school teachers would
find it an equally amusing and
dismaying experience leafing
through the answers. The way
the stars’ names and programs’
titles are written will be a
dead giveaway about the state
names of TV stars
of spelling and literacy in the
country.
We marvel at stars like
Dingdung Dantis, Piolo Pask-
wal, Garry Ve and Maryan Ri-
vira. We wonder if they really
mean Ogue Alkased, Cluoden
Bareto, Mick Inrequize and
Cris Aqueno (another varia-
tion: Kres Aquoeno).
If they were bona fide fans,
why would they mangle their
idols’ names and write Korena
Zanches, Reijian Belascias or
Sarah Worienemo. Or their
favorite programs like Aqua
Bendeta, Nua or Onang Heret.
The official Anak TV
spokesperson would get a jolt
when she reads her name as
Maekie Coangko!
INTERESTING SPELL-
ING
There is nothing atrocious
about why the way the names
are spelled the way they are,
even if the correctly spelled
versions are bannered daily on
TV for the viewers’ eyes to see.
It is an acknowledged peculiar
Pinoy habit to write a word as
he hears or utters it.
Regional differences add
spice to the concoction. The
more deeply embedded in the
Filipino heartland one gets,
away from activities that de-
mand a lot of writing and read-
ing, the more interesting his
spelling becomes. We some-
times wonder if, as a pupil in
the grades, his spelling was
an extra L. Hence if the writer
hails from a particular linguis-
tic group, he further colors the
word with his own auditory-
based spelling, sometimes
changing I to E or O to U as in
Philepines or Phelipines.
We would like to think the
spelling errors are mere slips,
occasioned perhaps by the way
the names are pronounced, and
hence spelled: Ruben Padel-
lia, Dolpeh, An Cortis, Ramon
Revellia and Sharon Conitah.
Or could the spelling modes
be revealing of our national
carelessness? Our devil may
care attitude about language
and spelling that have sprung
colorful variations like sward-
speak, jejemon and bekimon.
DepEd has a ton of work to
do, indeed. (maghatol@yahoo.
com)
captions and in JPEG
format.
Item and photo submissions
must be sent by e-mail at
mediamonitor@rogers.com
Articles published in
Manila MEDIA MONITOR
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of the publisher.
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VIEWS September 2010 Manila Media Monitor 9

“Who cares about what the
mainstream papers say?It is
what our Local Filipino-Cana-
dian papers that you must lis-
ten to… because we care more
for our community than any-
body else!”
Late last year when I was
registering my car, I discov-
ered to my chagrin that I have
to cough out another $60 for
the new vehicle registration
tax. Why on earth must I pay
that amount just because I live
in the confines of Toronto?
I was so furious that day that
I promised myself that I would
not forget the fiscal irrespon-
sibility of the current govern-
ment. I had not forgotten too
when I had to drive my stink-
ing garbage to a dump seven
kilometers from my home; I
had not forgotten, too, the time
when there was a gridlock go-
ing to and from work because
the TTC union decided to take
a day off. This Mayor and his
council have to go. They prac-
tically forgot the reason why
they are in office; to protect and
serve their constituents and not
some vested interests.
Filipino-Canadians are the
fourth largest minority in Can-
ada; we can make a big differ-
ence in this society. Let us pool
all our voic-
es together
and bring
a leader
who truly
deserves to
be there. I
think it is
time for our Ford -- The ‘Noynoy’ of Toronto
voices to
be heard...
Loud and Clear!
This is the time to think
clearly, to forget about the pa-
tronage, to forget what others
say. Let us listen to the facts
and be mindful of the past!
We want someone whom
we can trust and who will take
care of our welfare!
Let me see our choices for
Mayor. Hmmm … not much
choice, huh!
OK. Let us weed out the
non-electables.,Hmmm … son of Italian Immigrants;
most of them, I believe!
OK … OK. Let us just get
only the top contenders, based
on surveys.
Ford on way to top; Smither-
man in second; Rossi and Pan-
talone, distant third or fourth.
If you read the mainstream
papers, they back up Smither-
man and Rossi. But who cares
about what the mainstream pa-
pers say? It is what our Local
You’re Entitled
to My Opinion
JUN ENVERGA
Filipino-Canadian papers you
should listen to … because we
care more for our community
than anybody else… (But then
again, the Filipino community
media as a whole hardly agrees
on anything.)
Let us start from the last:
Rossi a great man, someone
who is untainted in spite of his
long tenure as a member of the
Federal Parliament; a proud
member of the Liberal caucus.
How about Pantalone -- the
old city hall image, the Miller
mirror. Ah, there is no point to
discuss.
We go to the second favor-
ite according to poll samplings,
Smitherman – who is a long
time favorite of the mainstream
media; a colorful individual;
the first openly gay member
of the provincial government,
married to
his long
time part-
ner, Chris-
topher.
Only
one con-
troversy.
Smither-
man was
the same
Minister of Health who was at
the helm when the one billion
E-health contract scandals ex-
ploded
Finally, let us talk about the
one at the top of the list, Rob
Ford -- a long time councilor; a
councilor mired in controversy
as described by some in the
mainstream media. A penny
pinching councilor and some-
one who is not a tax and spend
kind of guy; someone who has
responsibly and wisely handled
the tax money of his constitu-
ents for years; someone who
has a true city of Toronto man-
agement experience.
For most of us Torontonians,
the choice is clear: “Filipinos
for Ford!”, if it is hard to say,
you may also say, “Pfilipinos
pfor PFord”… it will sound the
same come Election Day. Ford
is the “Noynoy” of Toronto.
Enough is enough! It is time
for the voices of the Filipino
community and the majority to
be heard. Come October elec-
tion time, if you live some-
where in Mississauga, vote for
our own Luz Del Rosario for
Councilor or Alex Chiu and
Marlene Mogado our coun-
cilor and Trustee in Markham.
If you are in the Bathurst Area,
vote for Angela de Ocampo as
Trustee. If you live in Scar-
borough… read further on my
note below.
If you live in Toronto… if
you are a hardcore liberal, vote
for Rossi, if you do not want
paying the vehicle registration
taxes, land transfer taxes, if you
do not want any new taxes, if
you do not want to throw your
stinking garbage a few kilome-
ters away, vote for Ford. These
are just my opinions, please be
entitled to them. Junenverga@
gmail.com.
I recently wrote a note to all
my friends:
Dear Friend,
In our numerous capacities
as volunteers in the communi-
ty, it was apparent that there is
a need empowering ourselves
FORD cont’d on p.15

In the old Chinese zodiac Dragon to her limits to is difficult not to get noticed,”

The 3rd Eye

calendar, there are five known contain the meet all the Adina said as she recalled the
dragon signs. Among them is blaze and rigid physical firefighting training she had
the fire-spitting monster, ca- stop the in- MARIO DIMAIN
requirements in the midst of 43 men. Over
pable of bringing havoc to a ferno. These to become a time, the consciousness of be-
village with its fiery breath. contempo- firefighter re- ing a woman gradually dimin-
This evil creature is the Fire rary dragons
Dragon; most feared by the are heroes. Water Dragon gardless of
her gender and
ished. “In the course of the
regular interaction with my
other dragons,except for the They are the petite stature. colleagues during our shifts,
one cool-headed but unyield- new breed There is no de- they tend to forget that I am a
ing beast -- the floor of the firefighters’ woman because we all
Water Dragon. quarters. Her descent did the same thing, look-
According was swift like a dragon ing out for each other,
to the legend, the landing from the sky. working as a team,”
Water Dragon is “Hi, I am Adina Kauf- Adina reaffirmed.
totally a different man,” she greeted with a Now, after eight
breed. In contrast smile as she began to give years in the Toronto Fire
to its nemesis, it me a one-on-one mini Service, there are no in-
could spit strong lecture on fire trucks and dications of regrets, only
tidal waves of the full firefighting gear fondness of the job. This
water that could that are vital in respond- feisty firefighter loves
quickly drown ing to emergency calls, what she does and does
an erupting vol- Waterdragon primarily extinguishing it with excellence. She
cano. It is the fires and rescue opera- is genuinely interested
only dragon that could stand of angels, unafraid to enter the tions. in protecting and serv-
its ground to challenge the Fire gates of hell, risking their lives Adina’s fascination with ing the community. Her
Dragon. With its waterpower, to save lives. firefighting was a childhood positive outlook and
Adina by the pole
it could extinguish any fire Last spring at the Toronto dream that she thought she amazing achievements
that dares to cross its path. Fire Station 343, while con- could outgrew, but the burn- nying, she earned her spot in ranked her as one of Canada’s
In our modern world to- ducting an interview for my ing desire did not fade away the Toronto Fire Service, fair Top Firefighters by Reader’s
day, the winged serpent-like series of articles about women and proved her wrong. Even and square. Digest magazine. The presti-
dragons only exist in fairy tales in uniform, I felt the presence her professional career in At the Fire Academy dur- gious recognition which is fea-
and in the movies, but the two of a Water Dragon in the per- engineering was not heavy ing her graduation, at five foot tured in the October issue did
opposing elements of nature: sona of a charismatic lady fire- enough to outweigh the pas- three, she was standing tall -- not come as a surprise. Adina
fire and water, are ever present, fighter who is well-trained to sion. So, when she ultimately she was the only woman in the Kaufman fully deserves every
and are still in on-going battle. tame even the wildest fire on unleashed the restless Water graduating class! bit of it. In her full firefighting
Fires that get out of hand trig- earth. Dragon within her, there was “The only thing I can say gear, she fits the bill. After all,
ger the alarm at every fire sta- From below, I watched her no turning back. She held her about being a female firefight- she has the heart and soul of
tion, sending out firefighters slide down the pole through head up, moved forward and er is losing my anonymity. As a true Water Dragon. (artisti-
in the combat-form of a Water the circular opening in the with her best shot, she pushed the only woman in the group, it cam@rogers.com)
10 Manila Media Monitor September 2010
A prayer must always be
earnest, soulful and forthright.
When we pray, we pray
A.C.T.S. -- an acronym for
Adoration, Contrition, Thank-
gsgiving, and Supplication.
This is a structure of prayer
when we start to focus on who
God is and exalt and praise
Him for that.
ADORATION is giving
praise to God as the Creator of
Creation. He is an Omniscient,
Omnipotent, Omnipresent Su-
preme Being, Sustainer and
Redeemer of mankind.
We go back to Genesis,
meaning the beginning.
In the beginning, when God
began to create the heavens
and the earth, the earth had no
form and was void; darkness
over the deep and the Spirit of
God hovered over the earth.
And then God gave the “Let
there be commmands...”: Let
there be light, Let there be sky
and earth, Let there be waters,
Let there be vegetation, Let
there be living creatures in
the air and in the waters, Let
there be animals roaming on
the ground. One by one, God
created these in a systematic
order and endowed them with
life.
Then God paused and saw
that what He had done were
good. Everything
though greatly di-
versified uniting
seamlessly each in
its own time and
space. But who
will reign over all
these? God got a
clay, molded it,
and breathed on it to become
the first human being. This
was Adam. From Adam’s ribs,
He formed Eve. They were our
first parents. He blessed them
and ordered them to rule the
earth, to go increase and mul-
tiply. That was the rhythmic
account of Creation. It’s only
an infinite divine master, de-
signer, builder and organzier
who can do all these. Thus He
deserves praise, adoration and
adulation. We look up to Him
with awe, for He is an “awe”ful
Master Creator.
CONTRITION is the act
of cleansing the wrongful do-
ings -- in thoughts, words and
deeds -- that had alienated us
from God. This is sin, or the
breaking of a moral law: The
Commandments are moral
laws. Contrition is a sincere
and complete remorse for these
sins then seek divine forgive-
ness through the Sacrament of
Confession, called Penance, as
we detest the evil wrought and
VIEWS
Fast Food For unburden to Him our
past failings with
lost but we were found; we
were blind but now we see.
Thought deep regrets, and
when that is done
SUPPLICATION (or In-
tercession) is an entreaty to
Rudy M. Viernes we feel good beyond God for a need. Having been
measure.”Come to cleansed of our sins, we again
A.C.T.S. me those who are
heavily laden and
have God’s grace and feel wor-
thy and confident that the wish
I’ll give them rest.” list we ask for in His name will
resolve fidelity to the Com- Like the repentant thief nailed be granted, aware of what He
mandments. When we sin we on the Cross beside Christ. He had promised “Ask, and you
fall from God’s grace. We go was overcome with remorse shall receive; seek, and you
astray like the lost lamb. But it that he beseeched Christ to shall find; knock, and it shall
was brought back into the fold remember him when he goes be opened.”
by the shepherd. When we con- back to his kingdom. That was We ask God to steer us from
fess, and we repent and accept a perfect contrition of a sinner. a rudderless life, to give us
penance, God will bring us Instantly Jesus merciful heart strength when burdened by tri-
back into the fold and restores melted and he promised the als; to uplift us when weighed
us to grace at once. This shows penitent thief that he will be down by afflictions; to protect
man’s imperfections. We have with Him in paradise. us when persecuted; to be il-
faults. We commit mistakes. THANKSGIVING is the lumined when there is doubt,
“To err is human, to forgive expressing of gratitude for gloom and darkness.
divine” says the Proverbs. something good given to us. As we go on with our daily
Human sin is derived from God’s acceptance of our re- life, we hold on to his guiding
Original Sin. If our first par- morse is like having dropped hands, hold them tight because
ents had not succumbed to the a heavy load off our back. We we couldn’t walk alone. We
trickery of the devil they could feel like new and exhilarated supplicate that He looks at all
have stayed put in paradise. after we have been cleansed these intentions, longings and
But they were human beings. of our sinfulness. We there- desires and do what His heart
They breached the privilege fore express gratitude to God dictates. “For the Lord is my
given them by God to reign who made us new again with sheperd; I shall not want.
over the universe. He vanished His gift of reconciliation. The The Lord’s Prayer is the
them from there, disgraced and Scripture says “When anyone model of all prayers. It is short
shameful. This was the start of is rejoined to Christ, he is a but it contains A.C.T.S. (Rudy
man’s sufferings and the pass- new being, the old is gone, the M. Viernes lives in Novato,
ing of the blame. new has come.” We are again CA. He may reached at rud-
But God is good. He can- endowed with a fresh gift of manfriday@yahoo.com)
not refuse a contrite heart. We peace in our heart. We were

Aging is a normal part of
life. But it is not always the
best part. Everyday, we see
and interact with people who
have succumbed to the rav-
ages of age: disability, demen-
tia, cancer; and oftenly, these
are the companions that guide
us through the final days of
our journey. But we are living
longer for sure. Medical sci-
ence has done a great deal to
ward off the diseases that took
our ancestors. And because we
are living longer -- and by the
way, living longer in a body
that was never really designed
to live that long, we experi-
ence aging in a way that our
forefathers never did.
Are we ready for this? Can
our city, our healthcare system
deal with an increasingly ag-
ing population afflicted with
ailments both difficult and
costly to manage? Are we re-
ally ready for the next wave
of seniors, were intensive con-
stant long-term care will be the
norm? I don’t
think so. We
are still op-
erating with
a mindset
formed gen-
erations ago
when aging The other equation to
was a brief
acute period.
caring for the sick and
People got elderly
cancer but
they passed quickly. They got
heart attacks and usually died
as a result. Dementia and Al-
zheimer’s were not so com-
mon. These are the diseases of
the long lived. That mindset
stated that intensive long-term
care for seniors was a rare
thing. That mindset continue
to expect that seniors will not
last long.
We better get ready and
prepared -- as a society and as
individuals. Many of us have
parents living with us; aging
parents whose physical health
is attended to by a very compe-
Our Journey
E VA A G PA O A
tent healthcare system. So, we
can expect them to live longer
and we are going to be faced
with taking care of them (if we
are not doing so already). Do
not get me wrong, I love my
family and want them to live
as long as possible. This col-
umn is not about complaining
that my mother is living a long
life. Rather, it is about the fact
that as she ages, I can expect
changes which will affect her
life and my life, too; changes
for which I and my support
system are prepared for.
At some point, my mother
might need
24-hour care.
I might not
be able to
afford this.
My options
would be (1)
Stop working
to focus on
her needs; (2)
Hire in-house
care; (3) Put
her in an institution; (4) Find a
family member or friend will-
ing to help. Most of us could
not afford to stop working.
We are just making ends meet.
Hiring someone is also out of
the question. Finding a family
member or friend is not practi-
cal. Putting our loved ones in
an institution seems cold and
heartless.
None of these options are
very appealing or practical.
But it is inevitable that we
must make a choice. But our
choice is only half the equa-
tion. We cannot do this alone.
The burden is too great. Our
healthcare system must also
change to meet these new
challenges. It must adopt a dif-
ferent way of thinking about
caring for the elderly. First
and most important is greater
support for family members.
Healthcare practitioners must
recognize that family members
are an integral part of the care
equation. Support has to come
in many different ways: Thera-
peutic, social and financial.
Now is the time to change
our approach to aging. Now
is the time to begin preparing
ourselves for the inevitable.
We must work towards al-
lowing people to age grace-
fully and with dignity. And we
must work towards helping
the family of aging parents to
live with dignity and not be
forced into making decisions
based only on economics. We
deserve better choices. (info@
thenannyexpert.com)

TOBIAS from p.4
to’s Catholic education system.
For what sublime qualification
would a very effective Trustee
in the system has than being a
devout Catholic.
With such qualification – in
addition to everything that Mr.
Enverga possesses, I know, he
will execute the duties called
by the office that he is seek-
ing for. Suffice to say, first and
foremost, his faith is the only
primary requisite to guide him
in such work.
For us who have a say with
our valuable right to vote in
Ward 8, Scarborough, Ontario,
please support Tobias “Jun”
Enverga. For others outside the
ward, please join me in wish-
ing Mr. Enverga the best on
October 25, ELECTION DAY!
(ace.alvarez@rogers.com)
NEWS
Text scammers target overseas
Filipino workers
MANILA -- Smart Commu-
nications Inc. has warned the
public to be vigilant against
fraudulent texts or calls that ask
for “emergency money” from
abroad as inflow of remittances
are expected to rise in time for
the Christmas season.
The Philippines largest mo-
bile phone provider said scam-
mers usually target families
or relatives of overseas Fili-
pino workers or those who re-
Fourteen stranded Filipinos
return from Saudi
MANILA – Fourteen over-
seas Filipino workers (OFWs)
who were found overstaying
in Saudi Arabia have returned
here, the Department of For-
eign Affairs (DFA) said.
The 14, who stayed at the
Jeddah Deportation Center,
were welcomed at the Ninoy
Aquino International Airport
by officials from the DFA Of-
fice of the Undersecretary for
Migrant Workers’ Affairs.
ceive regular remittances from
abroad.
Senders of hoax texts usual-
ly claim to be family members,
relatives or friends of family
members and relatives.
Government data showed
that more than eight million
Filipinos, out of a population
of 90 million, work abroad.
The central bank said
761,836 Filipinos left the
country to work in the first
They arrived in two batch-
es. Three of them needed
medical attention, the DFA
said.
Their repatriation was
made possible with the co-
operation between the Philip-
pine Consulate General in the
kingdom and Saudi authori-
ties, Consul General Ezzedin
Tago said in a statement.
The stranded OFWs ear-
lier sought the help of the
seven months, a 28.2-percent
increase over the same period
last year.
The bulk of the latest re-
mittances came from Canada,
Hong Kong, Japan, Saudi Ara-
bia, Singapore, the United Arab
Emirates, United Kingdom and
United States.
Ramon R. Isberto, Smart
public affairs group head, said
the unscrupulous persons pre-
tend to be a family members or
Philippine Consulate General
in Jeddah and the Philippine
Overseas Labor Office.
A seven-man consular
team has visited the deporta-
tion center to check the con-
dition of Filipinos staying in
the facility.
The team provided medi-
cal assistance to Filipinos
in the center, and helped the
processing of their cases.
The Consulate General is
now fast-tracking the repa-
triation of other overstaying
OFWs in Saudi Arabia, Tago
said.
September 2010 Manila Media Monitor
relatives and ask victims to de-
posit a certain amount of mon-
ey to various bank or money
accounts.
“The money is supposed to
help them [unscrupulous per-
son] during an emergency situ-
ation, such as escaping from
a cruel employer by buying a
ticket to go home, or money
for immediate medical atten-
tion, or treatment for an acci-
dent,” Isberto said.
“Since the initial reaction
is almost always to help, fraud
victims send money immedi-
ately, without confirming the
facts with their family mem-
DENTIST from p. 3
Candidates who pass the exam can
then register to practise as a dentist
anywhere in Canada.
Through Canada’s Economic
Action Plan, the Government of
Canada is working with the prov-
inces and territories and other
partners, such as employers, to ad-
dress barriers to foreign credential
recognition in Canada. This part-
nership directly contributed to the
development of the Pan-Canadian
Framework for the Assessment
and Recognition of Foreign Quali-
fications, which was announced in
November 2009.
11
bers or relativse first. When
they realize they’ve been vic-
timized by a scam, it’s too
late,” he said.
To avoid falling victim to
scammers and losing hard-
earned money, Isberto said
text messages or calls from
unknown cellphone numbers
should be double-checked and
confirmed.
Data from the National
Telecommunications Commis-
sion (NTC) showed that text
scam complaints reached 776
cases from January to June this
year as against 844 in the same
period last year.
CHIEF from p. 9
stringent controls and keep a tighter
watch over the fuel imports.
Citing a study, San Miguel Corp.
president Ramon S. Ang earlier
said that as much as 30 to 35 per-
cent of the gasoline and diesel sold
in the market today has been com-
ing from oil smuggling. This was
equivalent to some P30-P35 billion
in uncollected taxes, he added.
Former Finance Secretary Mar-
garito Teves quoted similar figures,
saying the government has been
losing some P32 billion in taxes
every year due to the rampant oil
smuggling.
12 Manila Media Monitor September 2010
Luz del Rosario’s campaign sprints out
of the gates in the race for city councilor
in Mississauga’s ward 11
The campaign of Luz
del Rosario – candidate
for the Mississauga coun-
cil, Ward 11, is going
strong and there are no
signs of it slowing down.
“I’m in this to win and
I think we made a strong
statement today that our
campaign means busi-
ness,” said Del Rosario at
the opening of her cam-
paign headquarters on
September 12.
“I want to show the
residents of Ward 11 that
I am serious about this
campaign, even if my
competitors are not,” she
added.
Del Rosario cut the
ribbon at her campaign
headquarters in the heart
of Streetsville to the
cheers of dozens of vol-
unteers, receiving honks
of approval from vehi-
cles driving past her cam-
paign office. Likewise,
she put up hundreds of
lawn signs and knocking
on many doors.
Del Rosario is the only
candidate to have put up
signs on the first official
day of the campaign.
Del Rosario served
as the Separate School
Board Trustee represent-
ing Wards 6 and 11 be-
fore she filed her candi-
dacy for the city council.
She has served in this
position for the last four
years, providing a voice
to parents and students.
She is now ready to
provide a voice to the
residents of Ward 11 and
listen when her opponent
does not.
“The residents of
Ward 11 have lived with
the same councillor for
too long and I hear con-
tinually from residents
that their concerns aren’t
being listened to and ac-
tion is not being taken,”
said Del Rosario.
“A City Councillor
must be active and en-
AMLC powerless vs
‘jueteng’ operators
MANILA - The An-
ti-Money Laundering
Council (AMLC) has ad-
mitted that it is helpless
in going after big-time il-
legal gambling operators
since no criminal cases
have been filed.
AMLC secretariat of-
ficer Richard David Funk
II said efforts to go af-
Luz del Rosario ter the bank accounts of
suspected jueteng and
gaged, continually work- masiao operators are dif-
ing on behalf of their ficult as law enforcement
constituents, not taking agencies have failed to
them for granted. I’m in file criminal cases against
this campaign to show them.
residents there is a fresh Funk made the rev-
alternative.” elation during the second
Luz Del Rosario has hearing of the Senate re-
lived and worked in cently on the prolifera-
Mississauga for over 30 tion of jueteng.
years; raising two chil- Although Senate Pres-
dren withher husband
Resty. three years. Del Rosario
In 2006 she was named is a former Chair of the
Mississauga Citizen of Carassauga Festival, the
the Year and served as biggest multicultural fes-
the Chair of the Spe- tival in Ontario and led
cial Education Advisory the Arts Review Task-
Council with the Ontario force created by Mayor
Ministry of Education for McCallion.
ident Juan Ponce Enrile
argued that the AMLC
has the power to file a case
and prove the existence
of probable cause with-
out police help, Funk said
their hands were bound
by a Supreme Court de-
cision that requires the
AMLC to inform a sus-
pect beforehand that the
council is looking into
his account.
“We are empowered
only insofar as the money
laundering aspect,” Funk
told the Senate Blue Rib-
bon committee mem-
bers led by Sen. Teofisto
Guingona III.
Funk said the AMLC
could proceed to file a
case if there is probable
cause to freeze the assets
of the suspect.
Asked why the AMLC
did not act on leads pro-
vided during Senate
public hearings and on
news reports that illegal
gambling operators have
stashed high value as-
sets abroad, Funk quoted
NEWS
Enrile himself as saying
some five years ago that
“all those exposés are
hearsay; how can that
constitute probable cause
in a court of law?”
Enrile later said the
AMLC should have fol-
lowed up the leads from
the current exposes and
Senate investigations.
“We have been look-
ing into jueteng lords
your honor since the time
of the creation of the
AMLC,” Funk assured.
Bureau of Internal
Revenue deputy com-
missioner Estela Sales
also told the committee
that they took the initia-
tive to check out the as-
sets of suspected jueteng
operators.
Sales said the BIR has
started checking the tax
compliance and records
of the persons named by
retired archbishop Oscar
Cruz and in the privilege
speech of Sen. Miriam
Santiago.
“Since these people
are engaged in unauthor-
ized form of gambling,
AMLC continued on p.14
NEWS
Bureaucratic Nightmares: The Public Service and
the Future of Canada
By Adam Chapnick
When analysts call
Canada an administra-
tive state, they’re usually
referring to the size and
structure of the Canadian
public service. What be-
gan in the 19th century
as a relatively small or-
ganization characterized
by political patronage ap-
pointments has evolved
to become the largest
single employer in the
country.
Big, yes, but critics of-
ten exaggerate the size of
the public service by con-
fusing it with the public
sector — the more than
three million Canadians
who work for organiza-
tions that receive much
of their funding from one
September 2010 Manila Media Monitor 13
In the 1970s, Prime
Minister Pierre Trudeau
devise the policies that
best served the country’s
decided that the bureau- interests, they became
or more levels of govern- sure that public servants partially, but a number cracy had become too experts in organizing
ment. were hired on the basis of 20th century prime powerful and indepen- study groups, coordinat-
The public service re- of merit, not because of ministers have distrusted dent and made drastic ing meetings and imple-
fers to the 250,000 Cana- their powerful friends or their bureaucracies. changes to the nature of menting the will of their
dians who serve federal how they voted in the last For example, Prime public service employ- political masters.
government departments election. Minister John Diefen- ment. His most senior As the public service
and organizations that are Today, the commis- baker referred to the civil public servants — the became bigger and more
staffed by Ottawa’s Pub- sion is also committed to servants he inherited in deputy ministers — who expensive to maintain,
lic Service Commission. building a public service the Department of Exter- had become used to serv- it also became a prime
These Canadians hold that reflects the multi- nal Affairs as “Pearsonal- ing in single departments target of government cut-
an incredibly diverse se- cultural characteristics ities” because he believed for years, began to be backs. Nevertheless, de-
lection of jobs. Among of the Canadian popula- that they were committed shuffled into new jobs spite repeated efforts to
their many duties, public tion. Until the 1970s, the to advancing the inter- every few years, making decrease the size of the
servants develop and im- focus was on improving ests of the leader of the it harder for them to de- bureaucracy, the public
plement policy, enforce French-speaking repre- Liberal Party, Lester B. velop the knowledge and service has continued to
regulations, analyze and sentation. Today, women, Pearson, a diplomat and experience necessary to grow.
assess government pro- visible minorities, ab- former External Affairs shape policy effectively. Popular resentment
grams, communicate the original Canadians and minister. Diefenbaker This process speeded of that growth is strong.
government’s intentions disabled Canadians have later came to appreciate up in the 1980s, changing But the public service’s
to Canadians and protect all been targeted as fa- the professionalism and the role of senior public union since 1966, the
Canadians at home and voured employees. loyalty that character- servants. Instead of be- Public Service Alli-
abroad. For a century, public ized the vast majority of ing policy advisors, they ance of Canada, is one
The Public Service servants have been ex- public servants, but his now became departmen-
Commission was es- pected to serve the gov- change of heart did not tal managers. Instead of CANADIAN LAW
tablished in 1908 to en- ernment of the day im- extend to his successors. helping the government continued on p. 18
14 Manila Media Monitor September 2010 NEWS

Filipino teachers in Ontario

conduct annual development
seminar
By: Jennifer S. J. MacLean
Purposefully meeting the
life-long learning needs of
several internationally-edu-
cated professionals, especially
teachers trained in the Philip-
pines, the four-year old Philip-
pine Teachers Association of
Canada ( PTAC), conducted
its successful 4th annual teach-
ers seminar on September 18th
at the Toronto Public Library,
Parkdale Branch Auditorium,
Toronto.
Jointly sponsored with Ka-
babayan Community Centre
Multicultural Services, a 32
- year provider of immigrant
settlement and integration pro-
grams in the GTA, the profes-
sional development event was
held, according to FilCan edu-
cator Tony A. San Juan, OCT,
“for the purpose of providing
the seminar participants with
appropriate information, skills
and insights “ regarding Ontar-
io teacher certification proce-
dures, school system policies
and practices, education career
building and networking strat-
egies, as well as building self-
esteem for teachers and adults.
With its theme, “Building
and Reconnecting Teaching
Career in Ontario”, a total of
121Filipino Canadian teachers
and educators attended the lec-
tures presented by four noted
education resource profes-
sionals in Ontario. Among the
speakers were: Michael Salva-
tori, Registrar and CEO of the
Ontario College of Teachers;
Peter Tumey, executive officer
of Ontario Secondary School
Teachers Federation (OSSTF);
Fermer Santos, Vice Principal
of Malvern Collegiate Institute
-TDSB; and Albert Quirante,
Program Director of Maxwell
Meighen Centre-The Salvation
Army.
The successful one - day
seminar was organized and co-
ordinated by Tony A. San Juan,
PTAC President and Flor Dan-
dal, Executive Director of KCC
Muticultural Services. Both
San Juan and Dandal served as
co- project directors.They were
assisted by : Amy Basingan,
Loida Gatchalian, Aurora Rod-
ulfa, Bernadette
Gapuz, Rose Cruz,
Joan Ang, Ramon
Morales,Cielito
Drapeza,, Ruse-
la Lising, Venus
Geraneo, Pet Col-
lantes, Jocelyn
San Juan, Sam
Posadas, Sonia
Pascual, Boni &
Mila Curutan, Ar-
thur Apilado, Red
and Trina Andres,
Elen Aguilar,Jess
Catriz,Jean Paru-
cha and other
KCC and PTAC officers and to achieve “professional be- professional opportunities
members. longingness and fellowship” calling for their varied edu-
The Philippine Teachers and to participate in valuable cation expertise and experi-
Association of Canada, whose community initiatives and ence.
105- membership includes 45
Ontario Certified Teachers AMLC from p.12 “We started and we shall
( OCTs), seven doctorate and continue, except that we are
25 master’s holders, was been they would not normally report encountering roadblocks since
organized as San Juan said, to any income derived from ille- the names that we were given
“provide a vehicle for Phil- gal activity… so we are using are aliases and pseudonyms,”
ippine or Canada - trained the net worth or expenditure she added.
teachers of Filipino origin method,” Sales said.

New CIC Telephone Service

for Live-in Caregivers
Citizenship and Immigration Can-
ada (CIC) wants safe and informed
live-in caregivers. That is why we are
pleased to let live-in caregivers work-
ing in Canada know about an improved
telephone service available to them,
through CIC’s main telephone line.
Dial 1-888-242 2100, choose your
language, then dial 1, then 1, then 4,
working through the prompts, to speak
to an expert on the Live-in Care-
giver Program.
Caregivers can talk to someone
to learn more about the general re-
quirements of the Live-in Caregiv-
er Program.
Caregivers who face abuse, in-
timidation or threats in their cur-
rent jobs should call to find out
what help CIC can provide.

1075 Bay Street Toronto, Ontario M5S 2B1

Tel.: (416) 928.3113 Toll Free: (800) 463.1512
Fax: (416) 928.0821
Web: www.newwavetravel.net
GINA MONTOJO
E-mail: gina@newwavetravel.net Travel Consultant
Reg. # 1337762
NEWS September 2010 Manila Media Monitor 15

Sir George R. Poblete, KGOR tion aimed at promoting

appointed Canada Region
Commander
Sir George R. Poblete,
KGOR
The Rizal Supreme
Council in Manila ap-
pointed Sir George R.
Poblete, KGOR as the
Canada Region Com-
mander for the RY 2010-
2012.
Appointed with him
are Sir Dr. Tom Virey,
KGOR as Deputy Cana-
the ideals and works of
head the Canada Region
Executive Council and
Rizal, and helps youth,
civic and community ac-
will look after the op-
erations of over 20 Rizal
tivities Chapters in Canada, from
Sir George served Nova Scotia, to Windsor,
da Region Commander; the Supreme Council to Vancouver B.C.
Sir Ed Prillo, KGOR with as a Trustee (Archivist) Meanwhile, The
Sir Jun Enverga, KCR as for the last two years, Canada region Council
his Deputy, for the Cen- working as a Liaison to announced that its 11th
tral Canada Region; Sir International Chapters. Commanders Ball will
Rev. Neil Parado, KGOR He continues his respon- be held at the Rembrandt
with Sir Dr. Tom Colina, sibility as the editor of Hall in Scarborough, Sat-
KGOR as his Deputy of the Rizal International urday, November 20.
the Western Canada Re- Bulletin. Sir George will
gion; and
Sir Hermie
Hernandex,
KGOR, with
Sir Saulo
Garganta,
KCR as his
Deputy, for
the Eastern
Canada Re-
gion. The
Order of the
Knights of
Rizal is an
internation-
al organiza-

FORD from p. 9
across all other communities composing
our diverse city. Such empowerment will
truly give us more control in the direc-
tion to which our future depends.
Our children are our future; and if this
is – and must continue to be so, we need
a representation in the Toronto Catholic
School Board to give our community a
direct hand in shaping the education of
our children.
I believe it is time that our children
are not discussed in the chambers of the
school board as “them”. Rather, we must
have someone who will say, “We, the
community believe …”
If you live in Scarborough, East of
Midland, north of 401 or anywhere east
of Morningside please vote for me as
Catholic Trustee, better yet knock on the
doors of your friends and let them know
that we Filipinos are not afraid anymore
to empower ourselves and to create our
own destiny. Bawat patak ng pawis at pagod mo........
Forex sa
Please visit www.tobiasenverga.webs.
com for more information.
Please take your family and your buong pusong ihahatid ng
friends on this journey with you. Let us
all join hands to writing history in To-
ronto … ultimately, for our children!
pamilya mo.....
To volunteer please call me at 416 284
9299 or email junenverga@gmail.com kahit saan....... kahit kailan
Thank you and Mabuhay! Tobias
“Jun” Enverga

YOUR GATEWAY TO THE FILIPINO

CANADIAN MARKET
IN TORONTO IS A MANILA MEDIA
MONITOR ADVERTISING.

CALL (416) 285-8583 to book yours

today.
e-mail: manilamediamonitor
@rogers.com
16 Manila Media Monitor September 2010
PEOPLE & EVENTS September 2010 Manila Media Monitor 17

Big Ten for 1998 Philippine Centen-

nial Year Celebration
MHELS at the CNE Compound.
Galeon brought with him
and FV sweets and other goods
from Quezon to the Trade
Foods and Show.
After the Trade Show,
Beyond he decided to remain in
Toronto, to find a place to
stay and take the risk of
This year marks the
staying in Canada with-
10th year anniversary of
out a valid permit. After
FV Foods name, and 10
securing a work permit,
years of looking forward,
he worked as a cleaner,
showcasing the finest
a dance instructor and
and more luscious bread,
The FV Foods family celebrates 10-10-10 a caregiver (where his
cakes, and pastries that
training in Nursing was
represent the very best ducing Filipino cuisines Melchor Albudin Galeon, the love for business still to contend with powerful
most useful). Life is a
of improvement and in- with a taste tempting and is the mastermind behind runs with his blood and typhoons, financial crisis
survival of the fittest. His
novation in baking, de- suited not only for Filipi- this now renowned bak- actually during his high and disaster like when a
life was more difficult
livering satisfaction and nos but also from other ery and restaurant in the school and college days fire razed his business.
living in a foreign land
fulfillment to the cus- Asians and other nation- Filipino Canadian com- he dabbled with business Truly life is not a bed
so that’s why he decid-
tomers, and exuding the alities, living up with munity. A native of Sari- on the side. With his pas- of roses for him, it be-
ed to use his knowledge
appetizing appeal of its their vision of bringing aya, Quezon, Philippines. sion to achieve and make came a bed of thorns. He
and skills in baking and
products. Filipino foods and deli- This young man started his dream into reality thought it was the end of
cooking in order for him
As it celebrates its cacies to the whole wide his passion and skills for he opened a store in his his business career and
to survive and have a de-
past, and 10 years of bak- world. business in renting out mother’s house selling he was almost giving up
cent life. He then met his
ing and offering quality October 10, 2010 will comic books and selling various Filipino sausag- and felt hopeless. With
dance partner Flor Ven-
food that celebrate the be a big day for FV Foods yemas and torones made es, sweets and delicacies. his faith and strong be-
diola, who helped him
art of food making, FV and for sure it will mark a by his aunt in school. “ I Because of his skills and lieving, an opportunity
find a place to stay and
Foods is also celebrating history. A victorious cel- used to observe my aunt the heart for business came in. As the President
later assisted him with
the promise of the future, ebration and reflection of when she’s making and he became successful in of the Sariaya (Quezon)
his dream of starting a
and the introduction of successful story of a hard cooking home-made del- his chosen field, he ex- Tourism Council, he was
business. With a meager
deliciously and enjoy- working Filipino immi- icacies and dreamt of get- panded his business by invited by the Depart-
capital , he started mak-
ably new baked products. grant with a keen busi- ting into my own business opening more stores and ment of Tourism to be a
ing yema, ube and espa-
For the expansion and de- ness acumen and cooking one day”, Galeon said. restaurants. part of the Filipino con-
velopment as a Filipino skills who came to Cana- Even he finished a Bach- But, it was still an up- tingent sent to Toronto BIG TEN
bakeshop it is now intro- da and fulfilled his dream. elor’s degree in Nursing, hill climb, Melchor had to participate in the June continued on p. 24
18 Manila Media Monitor September 2010 PEOPLE & EVENTS

Overwhelming exuberance upholds

within the Filipino Canadian
community as the Maleta (Suitcase)
finally arrives at its new destination.
As part of the Philip-
pine Women Centre of
Ontario’s (PWC-ON)
celebration of its 10th
year anniversary, the
Maleta Art Exhibit will
portray the resiliency
of Filipino Canadian
women in advancing its
rich story of migration,
struggle, and resistance.
The community art ex-
hibit will showcase col-
lectively produced instal-
lations, murals, painting
and photographs in the
Beit Zatoun House from
October 10 until the end
of the month.
Building from the proj-
ect’s successful launch
earlier this year, Maleta
situates the struggle for
women’s equality and de-
velopment in the context
of the longing demand
to redefine the Filipino
Canadian culture into a
distinct and transforma-
tive one. Through the
creation of new unique
grassroots work of arts
created by community
members throughout the
year, the Filipino Ca-
nadian women, work-
ers and youth weave, in
unison, their experiences
and talents to present the
realization that the com-
munity is here to plant
its roots inside the Cana-
dian mosaic. Originally
exhibited in Vancouver,
the /Maleta/’s landing in
Toronto marks the first of
series of celebrations for
the 10th year anniversary
of the Philippine Women
Centre in Ontario.
Since its existence,
PWC-ON remains as
the only grassroots or-
ganization that fearlessly
tackles and advances the
true struggles and needs
of the Filipino Canadian
women in Ontario.
“Filipino Canadian
women have always been
simplified as exported
and processed commodi-
ties to sustain Canada’s
economic deficiencies,”
states Qara Clemente,
member of PWC-ON.
“This is the lived realities
of our women who toil
day and night, relegated
to domestic work and ser-
vice sectors jobs. We are
the modern day slaves,”
she continues.
As a sector that encom-
passes the majority of the
community, PWC-ON
asserts that the women
hold the key for the com-
munity to achieve full en-
titlement in Canada.
“For a decade of edu-
cating, organizing and
mobilizing Filipino Ca-
nadian women, we see
that the fundamental
requirement to leap the
community forward into
a new transformative
destination is the emanci-
pation of women” states
Clemente. “The /Maleta/
represents the militancy
and strength of the Fili-
pino Canadian women;
that we never back down,
that we are here to stay,
and are here to lead the
struggle for the just and
genuine settlement and
integration for our com-
munity,” she adds.
Unlike your typical
art exhibit, the works and
pieces in the /Maleta/
redefine the objective of
art – the expression of a
culture that empowers
and strengthens the com-
munity. “The /Maleta/
spotlights the Filipino
Canadian community
threading into an em-
powered identity,” says
CANADIAN LAW worrying. The challenges
Bryan Taguba, member ful future of the Filipino
from p. 13
that Canadian govern-
of SIKLAB–ON and one Canadian community. It ments will face in the fu-
of the coordinators of is a statement that we
of the country’s largest ture call for greater pub-
the project. “By draw- have arrived to a new
and most powerful trade lic accountability, closer
ing our past and painting narrative and are ready
unions, and every effort coordination among gov-
our present together, we to unpack our suitcas-
to cut staff is met with re- ernment departments,
see in our art the colour- es.” (PR)
sistance. There have also and more reliable coop-
been a few instances of eration between the gov-

Louroz Mercader backs

Born in Manila, gross professional mis- ernment and its officials.
Philippines and raised conduct that have led to This can only happen
in Cooksville, Missis- a significant decline in if the public service is

Mississauga Mayor sauga, Louroz Mer-

Louroz Mercader
Louroz Mercader,
candidate for the City
council at Mississau-
ga’s Ward 7 has joined
Hazel McCallion in her
bid for re-election as
mayor of Mississauga.
“When you watch
someone who you’ve
trusted and respected,
and whose vision for
the city is very much
in line with your own,
come under attack, it’s
difficult to watch. Ha-
zel McCallion has been
successfully leading
and building our great
city for last 30 years.
“I endorse Hazel
McCallion for Mayor
– she is our Most Valu-
able Player (MVP),
and I want to be part
of the winning unified
team on council that
will continue to move
our city forward.”
In her speech to sup-
porters inside Kinsmen
Hall, the Mayor en-
dorsed Louroz’s key
platform policies for
Ward 7:
• Establish a Busi-
cader is a veteran com-
munity activist and
public service morale.
The decline in morale
could not have come at a
staffed by strong, com-
mitted men and women
who have a trusting and
outspoken youth advo- worse time. Much of the respectful relationship
ness Improvement Area cate. senior leadership of the with their political supe-
(BIA) for Cooksville As founder and public service is nearing riors. It is increasing dif-
• Increase the num- president of the Mis- retirement, and the chal- ficult to attract and hold
ber of free recreation sissauga Youth Games, lenges to replace them these types of Canadians.
spaces for at-risk youth he is a passionate city will be great. (The Canadian Experi-
to participate in after- builder who can bridge Moreover, the poli- ence is a 52-week history
school activities the worlds of business, ticians have not made series designed to tell the
• Increase bus ser- community and gov- things easier. In the past, story of our country to all
vice and capacity on ernment together. departmental failures Canadians. Sponsored by
Mississauga Transit Louroz invests time were the responsibility of Multimedia Nova Cor-
Routes 1 and 19 and works with a di- cabinet ministers. Today, poration and Diversity
• Expedite capi- versity of people and it is common to blame Media Services/Lingua
tal improvements to organizations to make public officials, not gov- Ads partners, the series
expand the capacity Ward 7 stronger. He ernment ministers, for features articles by our
of the storm and sani- may be reached at problems. In other cas- country’s foremost histo-
tary sewers to prevent louroz@lourozmer- es, governments have rians on a wide range of
flooding along the cader.com (647) 230- stopped their officials topics. Past articles and
Cooksville Creek. 9722. from speaking freely in author bios are available
To view Louroz’s public, frustrating and at http://www.cdnexperi-
full campaign plat- angering Canadian pub- ence.ca. The Canadian
form: http://louroz- Manila Media Monitor lic servants. Experience is copyright
mercader.com/issues/ Tel. (416) 285-8583 As a result, the future © 2010-2011 Multimedia
campaignplatform of the public service is Nova Corporation.)
September 2010 Manila Media Monitor 19
Body Bliss print ad
to follow
 September 2010 Manila Media Monitor 21

The honoree describes his feelings The signature activity of the couple
to program emcee Rey Tamayo after Bert and Chit ... dancing!
coming to the venue not expecting
that the gathering he was attending
was for him to celebrate his 65th birth
anniversary and retirement from em-
ployment.

Oh, but Chit is not good only at line

dancing. She does one good teasing
to husband, Bert here ...
Bert gets a
Bert responds to newsman Ace Alva- very good
rez after he was toasted by the latter. toasting from
Bert’s and Ace’s families knew each Jonathan --
other well from their days back in his only son
Muntinlupa, Rizal (now a city). among four
children. Bert
is not only a
father to his
children, but
also a friend,
a teacher and
everything
that one
would pray
L-R: Mon Marcelino with wife, Ceci- to God for a R-L: Bert thanks his family for every-
lle. Also in photo is Gie Alvarez. father. thing. With him are Jonathan, daugh- With ol’ folk from Muntinlupa City ...
Mon also hails from Muntinlupa City, ters Stacey, Maria (with one of her
whose family is very close to Bert’s. children), Melissa and wife, Chit (nee
Bombasi). (All photos by Manila Media Monitor)
22 Manila Media Monitor September 2010

FV Foods HP
PEOPLE & EVENTS September 2010 Manila Media Monitor
Filipino Permanent Residents in
Canada must obtain visas to
enter European countries
The Philippine Con-
sulate General in Toronto
has issued a reminder that
all Filipino permanent
residents in North Ameri-
ca is a visa is required for
entry into Spain.
In a recent case, a
Filipino couple based in
Canada was held at Bar-
celona Airport for failure
to show they had the re-
quired tourist visa to visit
Spain.
Bayanihan Dance
Company T.O.
performance cancelled
The performance of
the Bayanihan Philippine
National Dance Compa-
ny, originally scheduled
for Monday, November
1 at the Sony Centre for
the Performing Arts, has
been cancelled due to a
scheduling conflict.
The Sony Centre
for the Performing Arts
23
The couple had res- the Philippine Consul-
ervations at a local hotel ate General in Barcelona
for as tourists -- a prize could influence Spain’s
they won from the com- authorities to allow Fili-
pany employing them. pino citizens to enter
However, their travel Spain without the re-
agency did not appropri- quired visa.
ately inform them that, In this connection, the
even though they were Philippine Consulate in
Canadian residents, they Toronto forewarns Fili-
needed to obtain Spanish pino permanent residents
visas to enter Spain. in Canada to obtain visas
Neither the Philippine when entering European
‘‘
Embassy in Madrid, nor countries. (PhilConGen)
It is in the
character
apologizes for any incon- of very few
venience this may cause.
Tickets purchased men to honor
online or by telephone without envy
will be automatically re-
funded to the purchaser’s
a friend who
credit card. Tickets pur- has prospered.
chased in person should
be returned to point of
-Aeschylus
purchase for a refund.
(PR)
24 Manila Media Monitor September 2010 PEOPLE & EVENTS
BIG TEN from p. 17 on 1125 Dundas Street As we looked back, delineation of their func- delicacy making. future and he is now
in Mississauga, on 3778 Melchor started his busi- tions. Flor handles all Because of all the dreaming of having his
sol in his small apartment Bathurst Street in North ness in the year of 2000. office/paper work, bill- blessings and good things own foundation.
using Vendiola’s small York; and on St. 549 Clair It started with him and ings, invoices, follow up happened to him, he was When asked to dis-
car to deliver the orders. ave. West in Toronto). Flor and they built the of client calls and also recognized and awarded cuss what it means to
Achieving takes be- Their Filipino delicacies business up from there. acts as driver; Melchor as the 2006 Outstanding celebrate 10 years as a
lieving in yourself, be- are also being supplied to The popularity of the takes care of the kitchen, Young Filipino Entrepre- bakery owner in his new
lieving in your capabili- more than 100 retail storel bakery grew rapidly un- developing new business neur given by Filipino country, Melchor was
ties and capacities, and and supermarket all over der Melchor and Flor’s relations, supervising Centre Toronto for dem- quick to compliment his
believing in God. From Ontario and Montreal, ownership. With the con- staff and procurement of onstrating outstanding, customers. “We appreci-
its humble beginnings, Ottawa, Winnipeg, Win- tinuous success of the stocks. innovative and excel- ate our kababayans and
the little business grew sor and Rochester newy- bakery, which later took The secret of their lent performance in their values customers, be-
into what FV Foods has ork. Having a huge of 70 on the names of its own- success is having a great chosen vocation or field. cause you can’t be that
now become – a flourish- full time employees with er, the business continues sense of love for business When he came home in long in business without
ing business with four group insurance benefits, to undergo expansions. and strong determina- the Philippines last 2008 the customers support-
stores (on 757 Warden and with some bakers Chemistry is the main tion, giving quality and he was also given a rec- ing you,” Melchor said.
Avenue in Scarborough were hired directly from secret of their partner- best products, and a con- ognition by Magadahan “Looking back (on the
with 12,000 sq ft store, the Philippines. ship. They have a clear tinuous product innova- Club of Sariaya for his 10 years), it seems like
tion and development in exceptional business suc- we’ve only been here a
order to answer the needs cess in Canada. And with few years. We really en-
and demands of the cus- his community and social joy being a part of the

Discounts up to tomers. . With Melchor

and Flor’s dedication and
responsibility, Melchor
is supporting Anawim
community and we are
looking forward to the

30%
passion for work while Foundation, an organi- next 10 years.”
keeping both feet on the zation in the Philippines As it goes beyond,
ground, they have raised helping less fortunate Mhels and FV Foods will
the Filipino name to the children to continue their
level of the world’s best studies in order for them
on car insurance
BIG TEN
and finest in sweets and to have good and bright continued on p. 26

Auto Insurance, Home Insurance, Renter Insurance,

Business Insurance, Life Insurance, Vehicle Financing,
RESP, RRSP, Health/Dental Insurance

Li Chen, Agent
P: 416-431-6800
C: 416-571-7219
li.chen.m8zn@statefarm.com
http://www.licheninsurance.ca
1200 Markham Road, Suite# 123,
Scarborough, ON M1H 3C3

Office Hours:
Mon-Fri 9:30am to 9:30pm
Saturday 11:00 am to 5:30 pm
After Hours by Appointment

LIKE A GOOD NEIGHBOUR STATE FARM IS THERE

Providing Insurance and Financial Services
State Farm • Head Office, Aurora, Ontario • statefarm.ca™
September 2010 Manila Media Monitor 25
26 Manila Media Monitor September 2010
It’s a jungle out there
By Thesa Anoba Dayagbil
I always tell my kids
to be strong and never let
somebody else put them
down. At the same time,
they should also have
a long threshold of pa-
tience and a great amount
of consideration for oth-
ers.
These are life’s lessons
in general but this is also
how I psyche them up to
better prepare themselves
when they go out and …
yes … take the public
transit on their own.
I have been taking the
bus and train to and from
work in Toronto for sev-
en years. We only have
one car and my husband
takes it with him to work
in Mississauga. My office
is out of his way, so drop-
ping me off and picking
me up from work every-
day are out of the ques-
tion, too.
It Is hard not to ignore
the tapestry of people
from all walks of life
huddled together in the
bus or train. And when
there are people rushing
to get to their destina-
tions - come sun, rain,
snow or hail – the mad
dash to hop in becomes a
struggle that “survival of
the fittest” is sometimes
an understatement.
Imagine a rush hour
on a cold winter day. The
trains are not working
and the buses are stuck
on traffic. You are late for
work and possibly hun-
gry, too. Well, too bad,
there are lots of people
who are in the similar
FV Foods’ Melchor Galeon and Flor Vendiola join Chicago-based Filipino
Chef, Ron Bilaro, as the latter visits their store and baking facility on Warden
Avenue in Scarborough. Bilaro has a television program airing on GMA Life
TV, which the network hopes to air, too, in the near future through pay cable
subscription in Toronto. (Courtesy: FV Foods)
situation. The result is
a flurry of cursing and
shoving around as soon
as a door opens. When
this happens, the first
things that come to my
mind are: how could the
old people take this, or
the kids understand this,
or those with disabilities
make some sense of this?
Then the door chimes
to signal its closing. You
see people winded from
running and trying to get
in, but the door closes in
on their faces. I swear, I
could hear them sighing
as the train leaves them
standing there like lost
souls on the platform.
This is one of the reasons
why I do not want my
parents to commute on
their own. I even pity my-
self when I could not get
past a closing door. How
much more for them?
It is one thing to run
like you never ran before,
wrestle your way around
and get in, and another to
walk in an overcrowded
bus or train. As one col-
umnist said, “nowhere
can the thoughtless be-
havior of some people
be best observed than on
a crowded bus or train.”
Chivalry and good man-
ners just fly out of the
window.
I feel for the claustro-
phobics as even people
like me who do not have
issues with closed spaces
sometimes even gasp for
air. And when my face
is not pressed up against
the doors due to lack of
space, my eyes (and ears)
tend to wander around
and enjoy the “movie”
unfolding, with the fol-
lowing characters:
Attention Grabber.
This is my category for
people who talk loudly to
their co-passengers, over
the phone, or worse, to
themselves. Do they re-
ally need the attention or
are they just plain deaf?
It is like that they talk in
front of my ears. Well,
maybe, they do, espe-
cially when everybody
is pressed against each
other.
You hear people talk
in English, which almost
everybody understands,
and then some converse
in a different language. I
do not really know which
one is more annoying. If it
is in English or in Filipino
-- which I know, is hard
sometimes not to over-
hear the conversation and
the next thing you know,
you get animated by the
stories and be distracted
from the book or news-
paper you are reading. If
it is in another language,
everything becomes just
“noise” to you.
Careless Backpacker.
Backpackers are a com-
mon sight in the bus or
train. I have no qualms
about their bulky back-
packs, but I just wish
they would be more
mindful about the peo-
ple behind them as they
swing around. I got hit on
the face once or twice al-
ready. I carry a backpack
for my laptop but I take
it off especially when
it gets crowded. A bus
operator one time asked
the backpackers to take
their bags off to make
themselves “two inches
thinner” so others could
squeeze in.
Space Invader. I do not
see one a lot, but there
are really people who put
their extra bag on the seat
beside them, while others
are standing and holding
on to a pole. What about
those who occupy two
seats and holding a stroll-
er in front of them? Why
would they not offer the
other seat to somebody
else? They could not
just assume that another
passenger would find it
cumbersome to sit with a
stroller in front. I would
take it, especially if I was
tired from running and
waiting for my bus.
Coffee spiller. I am
not a coffee drinker, but
like anybody else, I am
so cautious when I see
one holding a cup be-
cause anytime the bus
stops abruptly, that cof-
fee could spill or land on
anybody.
Preacher. One time,
in a very crowded train,
a black woman came in
talking loudly to herself.
She ranted about how
Jamaicans are beautiful
and that they would nev-
er like Chinese people.
Then she spotted a Chi-
nese girl and directed the
rants at her. Somehow, I
was glad that girl opted
to zone the woman out,
although I feel so sorry
for her. Otherwise, it
would have been an ugly
confrontation.
BIG TEN from p. 24
continually live with
their mission of bring-
ing quality, foods,
sweets, breads, cakes
and pastries which
satisfies the Filipino’s
craving for comfort
food from back home.
They will empower
their employees in or-
der to bring excellence
in products and servic-
Jerome Banate, President and Board Chair of the
Capizeno Association of Ontario, stresses the hard
work given by the association’s officers and mem-
bers in reaching out to sponsors and donors to ex-
tend a helping hand to the disadvantaged children
of Capiz, Philippines. Banate spoke at the Capizeno
Gala Night held at the Novotel in Mississauga on
September 18.
ARTS/ENTERTAINMENT
While I allow my eyes A cooing toddler or
to roam around, I also a smiling preschooler
let paranoia creep in. never fails to brighten
When somebody comes up anybody’s day.
in from the front door, I Some helpful TTC
would size up the person operators or workers do
and regard him, or her, take the time to explain
as harmless or not. After to the commuter how to
what happened in a Grey- get to their destinations
hound bus two years ago (this is probably rare
where one passenger sev- nowadays).
ered the head of the un- Young people aban-
suspecting person beside don their seats and offer
him, I would now look them to the old ones.
behind or beside me and Whether in nice or
check what they are hold- unpleasant situations,
ing that could potentially having good or bad ex-
harm me or somebody. periences, taking the
Thank God though that public transit is inevita-
I have not been on a bus ble especially for some-
or train where somebody one like me who lives in
was hurt, shot or held up. a big city and does not
It would have been very drive. I could not imag-
traumatic for me. I was ine our three kids going
once in a bus where a through the ordeal. Will
passenger suddenly col- they lose it and cuss too
lapsed and we had to get or will they just sit down
off and take the next one. and be a spectator like
But that was it. me?
Despite all of these But I would like to see
sights, sounds and even this everyday commute
smells (which is another as something that will
story), there are scenes be part of their learning
and characters that make curve which I should la-
you smile and make the bel as LIFE. Because in
ride, probably not worth- life, you deal with a roll-
while, but a nice experi- ercoaster of emotions,
ence altogether. rub elbows with strang-
An operator on BUS ers and see and hear the
34, who thinks he is also worst or best in people.
a pilot, not only called And that is exactly
out the destinations and what goes on in public
reminded the passengers transits. It is a jungle
to check their belong- where people compete
ings, but also announced and struggle. (Ed.’s
the weather for the day Note: Thesa Anoba
and the estimated time of Dayagbil is from Toron-
arrival. It made me ask to and works as a Stra-
myself if breakfast would tegic Sourcing Analyst
be served shortly. for a securities printing
Another operator on company. She is a grad-
BUS 54 said a nice pas- uate of Mass Communi-
sage from the Bible the cations from the Univer-
day before Thanksgiving sity of the Philippines in
Day. Cebu.)
es. With an eye for the Foods & Mhels is locat-
future, they will con- ed at 757 Warden Av-
tinue to innovate and enue, Unit 4, Tel. 416
expand in other areas - 759 - 2000; Fax 416
in food industry and - 759- 2000; Toll Free
having branches to the - 1 - 866 - 266 - 5242.
mainstream of Canada The branch stores are
and other places in the located in Mississau-
world. Offering food at ga, Ontario; Bathurst,
its finest is their main North York; and St.
job. Claire, Toronto.
So come and cel-
ebrate with us…..
Visit or call us at FV
 September 2010 Manila Media Monitor 27

LILAND INSURANCE INC.

Sponsored by
1996-2009 TOP MGA IN CANADA AWARDEE
Registration is on going for the next batch
call: 416-759-5453 x-222
28 Manila Media Monitor September 2010 ARTS/ENTERTAINMENT

Meet the newest Cinderella on

She is one of the evil stepsisters who con-
demned Cinderella to a life of drudgery, the

GMA Pinoy TV – GRAZILDA

princess who forced her feet into the glass
slipper but failed to marry the Prince.
She is GRAZILDA, the wicked antagonist
in the classic fairy tale who will become the
unlikely heroine on GMA Pinoy TV’s original
fantasy-drama series of the same title.
GMA Pinoy TV brings all the magic of the
Cinderella story back to life with a modern
twist of the untold story of the stepsister, Gra-
zilda – an absorbing and provocative drama
that promises to inspire and steal the Pinoy
viewers’ hearts away.
And to reprise the coveted-title role of
Grazilda is no less than multitalented and
ravishing actress, Glaiza de Castro. With her
supreme acting versatility, which she has
showcased in various Kapuso afternoon and
primetime soaps, Glaiza is primed to land her
first starring role in this enchanting drama se-
ries.
Playing Glaiza’s prince charming in the se-
ries is the equally talented and prized Kapuso
leading man, Geoff Eigenmann. He plays the
role of Eric, the handsome mortal who will
become Grazilda’s knight in shining armor in
the story. Geoff takes on a major role as he
works side by side with Glaiza in this sweep-
ing primetime offering.
The story opens from a fairy tale land
called Fantasia. Grazilda, along with her step-
mother Matilda and stepsister Anatalia, al-
ways makes Cinderella’s life miserable. She
tries to disrupt Cinderella and Prince Charm-
ing’s wedding, but through her sister’s kind-
hearted Fairy God Mother, she is banished to
the mortal world.
find her real-life Prince Charming? Will Grazilda also
have her own Fairy God Mother who will protect her from
the viciousness of her stepmom and stepsisters?
This much awaited soap is led by some of the country’s
most bankable artists including three seasoned actors who
will spice up Grazilda’s life in Fantasia and the real world
– Cherie Gil as Veronne, Grazilda’s stepmother in the
mortal world; Rio Locsin as Matilda, Grazilda’s mother
in Fantasia; and Joel Torre as Fernando, the real father of
Grazilda and Anatalia.
Completing the all-star cast are Jolina Magdangal as
Cinderella’s loving Fairy God Mother; Yasmien Kurdi
as Cindy, Grazilda’s evil stepsister in the real world; Stef
Prescott as Tonette, Cindy’s spoiled younger sister, who
will also make Grazilda’s life a living hell; Dyanin Cruz
as Anatalia, the other evil stepsister of Cinderella in Fan-
tasia; Bhodie Cruz as Ben, Eric’s good friend; Dominic
Roco as Vicente, Prince Charming’s right-hand man; Glaiza de Castro as Grazilda 5
Benedict Campos as Prince Charming, Angeli Nicole
Sanoy as Jik Jik, Grazilda’s friend in the mortal world; Jerome Ang and the Young Designers Group for the
and introducing Gwen Zamora in her very first acting stint fabulous costumes.
on television as Cinderella. Witness the most enchanting modern interpre-
Director Dominic Zapata, together with second unit di- tation of the beloved classic that captivated every-
rector Ricky Davao, sit at the helm of GRAZILDA with one’s hearts in GRAZILDA, beginning September
a top-notch production headed by Kit Villanueva-Langit 15 on GMA Pinoy TV. Call your preferred pay TV
as Headwriter, Chito Sumera for production design, and operator now to subscribe.

Here, she meets her long lost father, Fer-

nando, and ends up living with her evil step-
mother, Veronne, and mean stepsisters, Cindy
and Tonette. They maltreat Grazilda and make
her do demeaning work in the household.
Despite the cruelties of her life, Grazilda
remains brave and steadfast just to stay close
to her father. She also needs to get hold of the
snow globe, the only link that can transport
her back to Fantasia, which is now in Ve-
ronne’s possession.
From then on, Grazilda lives a life that of
Cinderella’s. A reversal of fortune happens
and the antagonist of the story turns into a Marian Rivera signs new contract with GMA Network: One of Philippine show business’ prettiest faces Mar-
modest protagonist. ian Rivera, has signed a new exclusive contract with GMA Network. This seals anew her strong ties with the
How will her stay in the mortal world Kapuso Network with new programs and plans for the coming years. Present during the contract signing
change the course of her life? Will she ever were GMA Executive Vice President and COO Gilberto R. Duavit, Jr.; Marian; Chairman, President and CEO
Felipe L. Gozon; Senior Vice President Wilma V. Galvante and Marian’s manager Popoy Caritativo.
ARTS/ENTERTAINMENT September 2010 Manila Media Monitor 29
30 Manila Media Monitor September 2010
Q
Dear EarthTalk: What is “BPA”
used in plastics, and why should I wor-
ry about it? Are there certain house-
hold items or food containers to avoid
because of BPA? -- Tina Sillers,
via e-mail
A
According to
the U.S. Depart-
ment of Health
and Human Ser-
vices (HHS),
Bisphenol A altered development of
(also known as BPA) is a
chemical that has been in
use for upwards of four
decades in the manufac-
ture of many hard plastic
food containers, includ-
ing baby bottles and reus-
able cups and the lining of
metal food and beverage
cans (including canned
liquid infant formula).
The agency further re-
ports that “trace amounts
of BPA can be found in
some foods packaged in
these containers.”
The non-profit Natu-
Winter is just around
the corner.
To prepare and wel-
come winter -- and as I
have mentioned in my
previous tips on how to
make your “car owner-
ship easy“, it is one of
the seasons that we have
to watch and be prepared
for, as far as our vehicle
is concerned . We call
this “winterization” of
our vehicles. While the
word perhaps is not in the
dictionary, I prefer to use
this word, because it is
easy to associate with the
topic that I will discuss.
So let us “Winterize”
our vehicles!
After working with
a dealership for over 30
years, my experience
showed that the follow-
CIC calls for proposals to fund
initiatives for newcomers
Citizenship and Im-
migration Canada (CIC)
is calling for proposals
to fund initiatives on
the socio-economic in-
tegration for newcom-
ers.
Paul Bennett, Mul-
ticulturalism Program
Acting Director, Inte-
gration Program Man-
agement Branch of the
CIC said that changes
ral Resources Defense
Council (NRDC) reports
that “growing amount of
scientific research has
linked BPA exposure to
the brain and behavioral
changes, a predisposition
to prostate and breast can-
cer, reproductive harm,
diabetes, obesity and car-
diovascular disease.” The
group adds that more than
93 percent of Americans
have some BPA in their
bodies, primarily from
exposure through food
contamination and other
preventable contact.
The U.S. Food and
Drug Administration was
initially dismissive of
worries about BPA, but
ing six major
inspections
would help in
making “car
ownership
easy” if we are
to “winterize”
our vehicles. Preparing our cars for winter
Check an-
tifreeze - The
ideal mixture of anti-
freeze (coolant) and wa-
ter inside our vehicle’s
radiator is 50:50. If the
mixture deviates from
this norm, then hot and
cold-weather perfor-
mance could be com-
promised. If we put pure
water in our vehicle’s
radiator, it would freeze
at 0 degrees Celsius. But
if we combine the water
with an equal amount of
antifreeze, the new mix-
to the Multiculturalism
Program has issued a
reminder that proposals
must be in by October
15.
Canada’s New Mul-
ticulturalism Grants
and Contributions Pro-
gram, called “Inter-Ac-
tion” changes its focus
and added innovative
elements, such as an
updated objectives,
From the Editors of
E/The Environmental Magazine
increased public pressure
and new research on the
potential effects of BPA
on the brain and the pros-
tate gland in fetuses, in-
fants and young children
have forced the agency
to revisit its last survey
on the topic from 2008.
“While we learn more, the
Food and Drug Adminis-
tration is supporting cur-
rent efforts by industry to
stop the manufacture of
infant bottles and feeding
cups made with BPA…,”
reports HHS.
In the meantime, con-
sumers can be vigilant.
The plastic items most
likely to contain are
made of either polyvinyl
chloride (PVC, or plastic
Car Ownership
Made Easy
RAFAEL NEBRES
ture would not freeze un-
til -36 degrees Celsius!
Battery – Very cold
temperatures reduce a
vehicle’s battery power
by up to 50 percent. If
our vehicle battery is old-
er than three years, have
it tested. Also, make sure
the posts and connections
are free of corrosion.
Belts, hoses - The belts
and hoses in modern cars
lead long lives. But that
does not mean that they
funding guidelines, and
processes.
Inter-Action helps
in the socio-economic
integration of newcom-
ers into Canadian so-
ciety through its Proj-
ects stream, which you
may recognize because
of its similarity to our
earlier programming.
In addition to promot-
ing integration, long-
EarthTalk®
#3) or from mixed plastic
sources, otherwise known
in the recycling industry
as “other” or plastic #7.
PVC plastics—also no-
torious for leaching toxic
phthalates that have been
linked to human repro-
ductive and developmen-
tal problems—are found
in a wide range of prod-
ucts, from shampoo and
salad dressing containers
to shower curtains and
kids’ toys. Those once-
ubiquitous polycarbon-
ate unbreakable baby and
water bottles reputed to
leach BPA are also a #7
plastic, though #7 is a
catch-all for otherwise
unidentified or mixed
plastics; as such, not all
do not die. Cold tempera-
tures could accelerate the
demise of a belt or hose.
Before winter starts, have
the belts and hoses in-
spected on your vehicle.
Winter Tires - The de-
sign of winter tires makes
them ideally suited for
the cold season, improv-
ing performance and
safety in a variety of road
conditions. Winter tire
tread is typically 30-per-
cent deeper, thus chan-
term, multi-year com-
munity development,
and engagement, initia-
tives under the Projects
stream will be funded
with a view to:
• Improving the abil-
ity of public institu-
tions to respond to the
needs of a multicultural
population; and
• Facilitating active
discussion of multi-
culturalism and diver-
sity at the international
level.
Normally, the de-
partment will receive
#7 plastic will contain
BPA.
As for other dis-
posable and non-
disposable household
items, if you can lo-
cate a recycling num-
ber and you find a #1
(polyethylene, PET or
PETE), #2 (high density
polyethylene), #4 (low
density polyethylene) or
#5 (polypropylene) or #6
(polystyrene), the item
should be free of BPA.
(Note: #6 polystyrene,
often used for disposable
cups, plates and cutlery,
doesn’t contain BPA but
can leach the toxic car-
cinogen styrene into the
foods and beverages it
touches, and should also
be avoided.)
If there’s no recycling
number on the item, you
can find out if an item
contains BPA yourself
with a BPA Test Kit from
Home-Health-Chemis-
try.com. A kit with two
swabs, all needed testing
neling wa-
ter, snow
and sludge
away more
effectively.
Inspect
the wipers
and wiper
fluid - Vis-
ibility is
particularly one key in
winter, as it is often com-
promised by precipita-
tion, salt buildup on the
windshield and reduced
daylight. The life expec-
tancy of a wiper blade
is one year. If our car’s
blades are older, we must
replace them, before it
fails on us when we need
it most.
Perform multi-point
inspection – Make sure
our vehicle’s system are
applications for the
Projects stream in re-
sponse to a Call for
Proposals (CFP), rather
than our previous con-
tinuous-intake basis.
For more information,
visit CIC’s website at
www.cic.gc.ca/multi,
for details on the first
Projects Call for Pro-
posals, launched June
27, 2010. Interested
parties will find an
overview of priorities,
eligibility criteria, and
instructions on how to
apply for funding. All
ENVIRONMENT
solutions and instructions
is $4.99; a 10-swab set
costs $14.99. Otherwise,
you can replace the ques-
tionable item with one
that you know is BPA-
free (many companies
now use this as a selling
point) and vow to make
more informed purchas-
ing choices in the future.
CONTACTS: U.S.
Department of Health
and Human Services BPA
Page, www.hhs.gov/safe-
ty/bpa/; NRDC, www.
nrdc.org; Home-Health-
Chemistry.com, www.
home-health-chemistry.
com.
SEND YOUR ENVI-
RONMENTAL QUES-
TIONS TO: EarthTalk®,
c/o E – The Environ-
mental Magazine, P.O.
Box 5098, Westport, CT
06881; earthtalk@emag-
azine.com. E is a non-
profit publication. Sub-
scribe: www.emagazine.
com/subscribe; Request
a Free Trial Issue: www.
emagazine.com/trial.
all working properly.
Check all brakes to en-
sure sufficient friction
material remains. Mul-
tipoint checks ensure all
fluid levels are sufficient
and that all lights are op-
erating properly. Further,
all safety-related equip-
ment are functioning
properly.
Personally, I recom-
mend that all of these
“must inspections ” for
the winterization of our
vehicles, must be done
before the cold weather
and by qualified techni-
cians, factory trained for
the make of the vehicle
we drive.
Another suggestion to
make your “Car owner-
ship Easy”. (rafael168@
yahoo.com)
applications must be re-
ceived by regular mail
and email no later than
October 15, 2010.
To ask questions
about the Projects Call
for Proposals or discuss
a specific proposal,
please get in touch with
your regional point-of-
contact at the email ad-
dress on our website,
through our National
Office, toll-free at
1-888-77-MULTI (1-
888-776-8584), or by
email at multi-canada@
cic.gc.ca.
ARTS/ENTERTAINMENT September 2010 Manila Media Monitor 31

Charice’s album in Japan reaches gold status

MANILA - The album “Charice” is now certified Charice said that
of international singing GOLD in Japan! Thank she was a fan of
sensation Charice in Japan you so much for the sup- J-Pop or Japa-
is now certified gold. port!!! Japan, thank you nese pop songs.
Charice, who has joined so much :),” Charice said Last May,
the cast the hit TV show on her Twitter page. Charice went to
“Glee”, thanked all her Charice’s album in- Japan to record
fans and supporters in cludes the single “Cres- the album and
Japan for supporting and cent Moon,” an English pose for pictori-
buying her record. rendition of the hit Japa- als for the cover
“Chyeaa! My Album nese song “Mikazuki” of her CD. Her
by popular Japanese pop Japanese album Manila Media Monitor
singer Ayaka. was released last July.
Charice (Courtesy: Warner
Music Canada) In previous interview,
Tel. (416) 285-8583
32 Manila Media Monitor September 2010
GMA Network tops TV
ratings in Luzon and
Mega Manila
MANILA -- Broadcast gi-
ant GMA Network, backed by
the strong performance of its
primetime programs, contin-
ued to beat rival ABS-CBN in
TV ratings in viewer-rich Mega
Manila and urban Luzon.
According to TV ratings
data supplier Nielsen TV Au-
dience Measurement, GMA
Network has also reduced the
gap in the nationwide survey in
September.
Mega Manila and Total Ur-
ban Luzon comprise 55 percent
and 77 percent respectively of
all the urban television house-
holds nationwide.
From September 1 to 21
(September 12-21 readings
based on overnight data), GMA
was way ahead of ABS-CBN
in Mega Manila.
GMA had an average to-
tal day (6:00 a.m. to mid-
night/12:00 a.m.) audience
share of 37.1 percent, higher
by six percentage points over
ABS-CBN’s 31.1 percent.
In Total Urban Luzon, GMA
led ABS-CBN by 2.3 percent as
the Kapuso Network posted an
ARTS/ENTERTAINMENT
The GMA Pinoy TV Marketing Team in Toronto re-
ceives another boosting with the recent appoint-
ment of Rosemer Enverga (3rd from left) by GMA
TV in Quezon City, Philippines as Consultant for
Canada. In photo, she is shown with her ground
marketing team, led by Christia Gardiola (2nd
from left) and Jeff Atienza (4th from left) at the Fili-
average total day pino Day at Canada’s Wonderland. By the new ap-
pointee’s work, GMA Pinoy TV aims to strengthen
audience share of its market share in Canada in what the Philippine
36 percent against network plans to launch in the next few weeks -- a
ABS-CBN’s 33.7 strong promotional and marketing initiative! (Ma-
percent. nila Media Monitor Photo)
“GMA Net-
work continues to
be strong in Mega The Filipino Day at Canada’s Wonderland event
annually gets good attendance record; and so,
Manila and Urban was this year, held on Saturday, September 4. The
Luzon with a not- Filipino Day event, organized by Culture Philip-
ed improvement in pines of Ontario (CPO), is an annual fundraiser
its overall ratings for the CPO dancers’ costumes and other needs,
performance in and where families -- such as in the inset photo,
could enjoy a whole day of fun, rides, cultural and
these areas since current pop culture trends at the Kingswood The-
July,” said Jay atre inside the themed park in Vaughan, Ontario.
Bautista, Execu- (Manila Media Monitor Photo)
tive Director for
Client Service of
Nielsen TV Au-
dience Measure-
ment. wide survey, GMA has reduced TV households belonging The newly-launched prime-
“GMA’s lead is supported ABS-CBN’s lead in audience to the ABC1 socio-economic time series “Grazilda,” top-
by high rating new programs share from 8.2 percent in July class make up for only 6% of billed by Glaiza De Castro,
on primetime, as well as better to 5.4 percent in August and the total TV urban population. ranked second.
performance in its noontime partly in September (Septem- The other TV programs
show and afternoon soaps. ber 1 to 21). Kapuso programs that made it to the Top 10 List
While GMA still trails ABS- Also in August, GMA had In Mega Manila, “Survivor were “Ilumina,” starring Rhian
CBN in the national survey, more viewers in the C2DE Philippines Celebrity Show- Ramos and Jackie Rice; flag-
the gap for the past two months socio-economic class in Urban down,” hosted by Richard ship news program “24 Oras;”
were lower compared to July,” Luzon, which comprises 94% Gutierrez, led all programs in weekend primetime public af-
Bautista added. of the total TV urban popula- the “Top 10 List” from Sep-
Based on Nielsen’s nation- tion. tember 5 to 18. GMA cont’d on p.33
Airs on OMNI 2 TV, CJMT Toronto,
Cable 14, Channel 69
SUNDAYS, 10 PM
Alternative Viewing - THURSDAYS, 4 PM
For Advertising:
Tel. (416) 285-8583
BUSINESS September 2010 Manila Media Monitor 33

CYBF and CFIB join forces to unleash GMA from p.32 ings survey, 14 out of the
top 30 TV shows were
likewise subscribe to
Nielsen TV Audience

full potential of young entrepreneurs

Two of Canada’s laborating on a variety
entrepreneurial pow- of issues that are of ex-
er houses at present traordinary importance
-- the Canadian Youth to young entrepreneurs,”
Business Foundation explains Vivian Prokop,
(CYBF) and Canadian chief executive officer
Federation of Indepen- of CYBF. “This special
dent Business (CFIB) offering to CYBF entre-
have announced an preneurs takes this part-
exciting collaboration nership to the next level
that will provide young – providing all of the
CYBF entrepreneurs things that a young en-
with the many advan- trepreneur needs to roar
tages of CFIB mem- into the future.” CFIB
bership at a discounted president Catherine
rate. Swift added, “Small
The special one-year businesses across Can-
membership to CFIB ada are what make this
provides CYBF-funded country prosper, so we
entrepreneurs all the are very proud to be
benefits of CFIB mem- partnering with CYBF
bership, including ac- in offering the next gen-
cess to advocacy, busi- eration of entrepreneurs
ness counselling, online the tools to help them
business information achieve success, and
and real savings on a public voice to help
products and services drive the entrepreneur-
at just a fraction of the ial economy.”
cost. Founded in 1996,
“CYBF and CFIB CYBF, the ‘go to’ place
have had a long-stand- for young entrepreneurs,
ing partnership col- has invested in more
fairs programs “Imbesti- Kapuso programs. Measurement.
gador” and “Kapuso Mo The Nielsen TV Audi- Meanwhile, only
Jessica Soho.” ence Measurement used ABS-CBN report-
In Urban Luzon, GMA by GMA Network is used edly subscribes to
than 3,700 aspiring Network had 16 entries by at least 23 other local Kantar Media, for-
young entrepreneurs, in the list of Top 30 Pro- companies. merly known as TNS
ages 18-34, who have grams from September 1 Top media agencies Philippines. –VVP,
a great business idea to 21. In the national rat- and six regional clients GMANews.TV
but who find it difficult
to obtain financing or
mentoring through tra-
ditional sources. CYBF
start-ups have generated
millions in tax and ex-
port revenues, and cre-
ated more than 17,100
new jobs in Canada.
CFIB provides pow-
erful support to Cana-
dian entrepreneurs in
every sector, promotes
small business-friendly
government policies,
and ensures financial
institutions and others
are accountable to their
small business clients
by tackling policies that
may stifle entrepreneur-
ship – CFIB is Powered
by Entrepreneurs™.
Philippine Press Club-Ontario (PPCO) member Amor Gaborno and Maribel
Montemayor minding their stall at the tiangge held at the Quiapo! Quiapo!
Manila Media Monitor Grand Re-opening Saturday, September 11. The tiangge was an idea brought
Tel. (416) 285-8583 before the store's proprietor Bobby Asuncion by Myrna Soriano and her
husband, former PPCO president Tenny Soriano.

Classic Pilipino Puzzle 5

PAHALANG 1 2 3 4 5 5 6 7 8 9

1 Udyok
5 Ihanap ng maganda 10 11

9 ___de coco 12 13 14
10 Dabog
11 Kaibigang babae 15 16 17
14 Ipusta
15 Pitlag 17 18 19

17 Halimbawa: daglat
18 Guhit 20 21 22

19 Mr. Muchlach
23 24 25 26 27 28
21 Buwagin
23 Alyas 26 30 27 28 29
25 Mithing baraha
26 Pan de ____ 30 31 32 33

27 Paos
30 Bukang liwayway 34 35

32 Taba ng alimasag
34 Kauri ng itik
36 37

35 Kumpiska
36 Idapa
37 Sinuyo Sagot sa puzzle sa pahina 38

PABABA
1 Patungan ng ulo 29 Silbato 33 Direktor ng Portes
2 Grupo ni Honasan 31 Artistang Alvarez
3 Bubong
4 Pamputol ng kahoy
6 Patrolman: daglat
7 Para sa isa
8 Giliw
9 Ihasik
13 Estado ng Amerika
14 Ililibot
16 Jaime Zobel de ___
20 Naimpok
21 Lamang dagat
22 Ibuhos sa ibang sisidlan
24 Tamo
28 Paghinto ng ulan

© Copyright 2006 Mindmaster Publishing Quezon City, Philippines

34 Manila Media Monitor September 2010 BUSINESS

Sun Life Financial recognizes

Marshall McLuhan Fellow,
Ed Lingao of the Philippines,
for journalistic excellence
Sun Life Financial has recognized
this year’s Marshall McLuhan Prize
recipient, Ed Lingao of the Philip-
pines. Philippine Consul General
Minerva Jean Falcon also attended
the event.
Lingao, the multimedia director of
the Philippine Center for Investiga-
tive
Journalism, has won the McLu-
han Fellow for his work across
print,broadcast, and online mediums.
Some of his recent work included a
coverage of the Maguindanao massa-
cre; campaign spending in the 2010
elections; and thenecessity of the
Freedom of Information Act.
Sun Life’s annual contribution
to this award goes toward a study
tour of Canada for each Fellow
recipient. As part of his tour, Lin-
gao visited Sun Life’s corporate
headquarters in Toronto, where he
spoke about his experiences.
The Marshall McLuhan award Sun Life Financial executives Frank Switzer and Mary De Paoli (1st and 2nd
was created in 1997 and is granted from left), with Philippine Consul General in Toronto Minerva Jean Falcon (right)
annually by the Canadian Embassy join Marshall McLuhan Winner for Journalistic Excellenced Ed Lingao at Sun
in the Philippines. By encouraging Life’s corporate head office in Toronto. Lingao won the Marshall McLuhan Prize
journalism, the award is a chance for journalistic excellence. The award, granted by the Canadian Embassy and
sponsored by Sun Life, underlines Canada’s belief that a strong media is essen-
for Canada to demonstrate support tial to a free democratic society. Lingao also spoke before members of the Phil-
of media as an integral part of a ippine Press Club-Ontario, presided over by Paul de la Cruz, at another gather-
free and democratic society. (PR) ing. (Photo: Sunlife Financial)

RBC Poll: Newcomers find managing finances RBC’s Welcome to Canada

package helps newcomers who

in Canada more difficult than expected
Forty per cent of newcomers
to Canada say that managing
finances is more difficult than
they expected, according to a
recent RBC poll. Additionally,
close to half (47%) are worried
that they will not have enough
need to deal with when moving
to a new country,” said Camon
Mak, director, Multicultural
Markets at RBC. “Sitting
down with a financial advisor
who understands the anxiety
that can come with a move to
control their living expenses.
Mak offers the following
advice to help newcomers
make a successful transition to
Canada:
1. Choose the right bank-
ing account to meet your needs
cial institutions when apply-
ing for credit in Canada. RBC
now offers a range of credit
solutions to help skilled work-
ers new to Canada get started
without prior credit history be-
ing required.
have been in Canada for less
than three years with key fi-
nancial decisions and includes
advice and discounts on prod-
ucts and services. Details on
the RBC Welcome to Canada
banking package, the “Under-
standing Banking in Canada”
guidebook, and branch locator
that identify representatives

money to live comfortably.
While two-in-three (63%)
newcomers are excited to see
what the future holds in Can-
ada, they indicate that higher
than expected day-to-day liv-
ing expenses (41%) and items
costing more than anticipated
(26%) are the biggest financial
obstacles to overcome.
“Setting up your day-to-
day banking and establishing a
budget are important pieces in
a complex puzzle that people
a new country goes a long way
in helping newcomers focus on
building their new lives.”
The survey shows that new-
comers use a variety of mea-
sures to manage their finances,
including living more modestly
than they did back home (30%)
and taking on extra jobs (22%)
to help make ends meet. Some
respondents noted that they
would go as far as postponing
medical or dental work until
absolutely necessary (20%) to
– Speak with a financial advi-
sor who can help you choose
the right account based on your
anticipated transaction pattern
and potential average monthly
balance. You’ll save money on
service fees if you choose the
right account and RBC offers
the flexibility to choose an ac-
count that fits your needs.
2) Build your credit his-
tory – Your credit history from
another country is not readily
accessible to Canadian finan-
‘‘
3) Track your spending
and follow a budget – Take
advantage of RBC’s online
banking tools, such as myFi-
nance Tracker, to help manage
your monthly spending so you
know exactly where your mon-
ey is going. myFinanceTracker
will automatically categorize
transactions, track expenses
and provide advanced budget-
ing capabilities for all personal
banking and credit card ac-
counts.
who speak a variety of lan-
guages can be found at www.
rbc.com/settlequick.
Information on moving to
Canada, including financial
advice and solutions can be
found at www.rbc.com/canada
and is accessible to consumers
around the world.
The findings were con-
ducted by Environics Research
Group on behalf of RBC Royal
RBC continued on p. 37

Max Out on Your

Promotional and
Marketing Efforts.
Get Combo Ad Rates
for Television,
Newspaper &
Radio.
Call (416) 285-8583
BUSINESS
Unemployment rate falls to lowest
in two years – NSO
MANILA -- The num-
ber of jobless Filipinos fell
at its fastest pace in nearly
two years with the economy
growing nearly 8 percent.
The National Statistics Of-
fice (NSO) said recently that
unemployment went down
to 6.9 percent as of July, the
lowest since October 2008. A
year ago the unemployment
rate was 7.6 percent.
According to the agency,
the actual number of jobless
Filipinos was 2.7 million,
lower than the 2.9 million in
July last year and 3.1 million
in April.
The NSO said that the
number of unemployed per-
sons was higher among males
at 62.6 percent than among
females with 37.4 percent.
It added that 52.4 percent
of the unemployed were in
the age group 15 to 24 years
old.
Of the unemployed, 32.5
percent were high school
graduates, 22.7 percent were
college undergraduates and
20.5 percent were college
graduates.
The country’s total labor
force rose to 39 million from
38.5 million in January.
The underemployment rate
also went down to 17.9 per-
cent, or a total of 6.5 million
workers.
The number of employed
persons was estimated at
36.63 million, or an employ-
ment rate of 93.1 percent. The
employment rate in July last
year was recorded at 92.4 per-
cent.
Of the estimated 36.3 mil-
lion employed persons, the
services sector was the larg-
est group, comprising 51.2
percent of the total employed
population.
The highest employed
workforces in the services
sector were in wholesale and
retail trade, repair of motor
vehicles, motorcycles and per-
sonal and household goods.
Workers in the agriculture
sector accounted for 33.9 per-
cent of the total number of the
September 2010 Manila Media Monitor 35
employed, while only 14.9
percent of the total employed
were in the industry sector.
Among the various occu-
pation groups, laborers and
unskilled workers comprised
the largest, with 31.8 percent
of the total employed popula-
tion. Top Photo: Quiapo-Quiapo-Tiangge
In the first half of the year, People drove in pack at the grand opening of Quiapo! Qui-
the economy as measured apo Restaurant and Bakery, Saturday, September 11. The day
by gross domestic product also saw a very successful “tiangge” at the banquet halls of
the store located at 2 Principal Road in Scarborough. Below,
(GDP) grew by 7.9 percent among those who minded their stores at the Quiapo! Qui-
compared to the same period apo! tiangge during the whole day event were Myrna Soria-
last year. no, Lilet Felix and Celia Isip. (Manila Media Monitor Photo)
GDP is the total value of
goods and services produced
in a country in a year.
This was the highest se-
mestral growth since 1998 at
9.3 percent.
Despite the better-than-ex-
pected GDP in the first half,
the government kept its eco-
nomic growth target of be-
tween 5 percent and 6 percent
for this year.
For 2011 to 2016, the gov-
ernment expects the economy
to grow between 7 percent
and 8 percent.
36 Manila Media Monitor September 2010

All Are Toronto Talents! Co-Host (Battlefield & Save The Last Dance $399. The 2nd Prize

Home Karaoke Members’ I Who Have Nothing),

Andy Gabriel (Af-
For Me)
In Elvis outfit, An-
was Home Karaoke’s
Midi/DVD/VCD Kara-

Singing Show, 2010

ter The Loving & Ten drew CHENG also oke Machine Recorder
Guitars), James Wang performed two songs: (Model No: MDV-
(More Than I Can Say Blueberry Hill & I 2010R), worth $499.
(Multi-Language) & A Carefree Vega- Can’t Stop Loving The Grand Prize was
bond), Ahmed Khalil You. Home Karaoke’s Top-
Show. None Show, including Taga- (Thera Hai Samaan Lanny Shum, Music of-the-line best-seller,
wanted to miss log, Vietnamese, Chi- Hun Tum & Mere Sap- Producer of Fairch- DVD/VCD/CDG/
a thing through- nese, Hindi and Italian, non Ki Rani Kab Aye), ild TV was invited as Midi Karaoke Ma-
out and stayed apart from English. Ante George Erce- the Guest Star of the chine Recorder with
till the last min- Different kinds of mu- govic (Sweet Caroline Night. He concluded Background Video
ute of the Show, sic were features of & Brother Love’s Trav- the Show with the Elvis Selection (Model No:
which lasted 3 this Show: Broadway, eling Salvation Show), and Beatles Medleys. SK-2010BGV), worth
½ hours with- Country, R&B, Pop, Kevin Ly (Chiec La Trophies were pre- $699.
out a break! Oldies etc. All in all, Tinh Yeu & Chi Con sented to performers. The Show was taped
The Show there were 15 Shows in La Giac Mo), Robert Awards were given to for future showing TV
was directed one Show. Lee (Don’t You For- the selected “Most Ex- programme, “FRONT
and hosted by After auditioning, get About Me & Your cited Fans”, picked up PAGE PHILIPPINES,
the President 13 local talents were Song), from the crowd. Sunday 10 p.m. with
Home Karaoke president An-
drew Cheng sings ol’ time fa- of Home Ka- selected to perform. Charlyn Marundan Twenty valuable alternative viewing,
vorites from the King of Rock raoke, Andrew Though non-profes- (Cabaret & Guhit Ng Home Karaoke prod- Thursday 4p.m., OMNI
& Roll, Elvis Presley ... CHENG him- sionals they were, to- Palad), Vincent Sean ucts were the prizes 2 Rogers OMNI Tele-
self. He so gether, they created a Villanueva (A Strange for the Lucky Draw. vision, Cable 14, Chan-
Celebrating its 20th proudly told Manila professional Show that Arrangement & Let’s No one was willing to nel 69, CJMT.
Anniversary, Home Media Monitor that his moved the sentiments Stay Together), Darlene leave until the Grand Anyone who wishes
Karaoke Ltd. home- dream came true in pro- of all! Gonzalez (I Can Hear Prize winner was des- to participate in Home
made a Singing Show ducing a unique Sing- Each singer was cos- the Bells & Hopelessly tined. Karaoke’s next Sing-
for its Members on Au- ing Show which only tumed to perform two Devoted To You), Jack The 3rd Prize was ing Show or wishes to
gust 29, 2010. Local in Canada can be pos- songs: Maria Theresa Scordamaglia (I Want the Home Karaoke’s buy any Karaoke prod-
Talents were selected sibly realized. Without Panaligan, Cost-Host (I You, I Need You, I DVD/USB/Card Kara- uct may check it out at
to perform on stage, un- having to travel, music Believe & Please Don’t Love You & Amarillo oke Machine Recorder (416) 291-3121 or visit
der the spotlight. Some of different languages Stop The Music), Ca- By Morning) and Rog- (Model No: www.homekaraoke.ca
500 people attended the were enjoyed in this mille Maria Mendoza, er Chan (The Prayer & DUC-09R), worth (Home Karaoke)

Ahmed Khalil Andy Gabriel Ante George Camille Mendoza -- Charlyn Marundan Darlene Gonzalez Jack Scordamaglia
Ercegovic who also co-host-
ed the show with
Andrew Cheng.

Maria Theresa
Panaligan also co-
Kevin Ly Lanny Shum James Wang Robert Lee Vincent Sean Roger Chan
hosted the show ...
Villanueva

Front Page Philippines TV Program Host Philippine Reporter Publisher and Edi- Fairchild TV mu- THANK YOU FOR THE MUSIC, EVERYBODY!
Gie Alvarez, with Home Karaoke Presi- tor Hermie Garcia hands over to the sic producer Lanny
dent Andrew Cheng award the first prize winner the 2nd raffle draw prize ... Shum awards the
to the raffle draw winner ... 3rd prize raffle draw
BUSINESS
Do you need a lifetime income guarantee?
Are you getting ready to re-
tire or already retired? Are you
looking for a secure, predict-
able, guaranteed retirement
income? The answer could be
a Guaranteed Investment Fund
(GIF) with Lifetime Income
Benefit.
A GIF (also known as a seg-
regated fund policy) is a form
of insurance that combines
the growth potential of invest-
ment mutual funds – including
built-in diversification, liquid-
ity and professional manage-
RBC from p.34
Bank in August 2010. Environ-
ics conducted a total of n=598
interviews among Chinese and
South Asian immigrant resi-
dents in British Columbia and
ment -- with the features of
an insurance policy to provide
the security of a guaranteed
income for life. Depending on
the features you choose, your
GIF could provide:
• A predictable income
guaranteed for life, starting as
early as age 50.
• Payments based on
an income percentage that in-
creases with age and will never
decrease (unless withdrawals
exceed the annual guaranteed
amount) regardless of how
Ontario who have lived in Can-
ada for 10 years or less. Inter-
views were conducted online
and respondents were recruited
from an online consumer re-
search panel. Quotas were ap-
plied to represent the different
your policy performs -- thus
protecting you against the risks
of market returns and volatil-
ity.
• Payments that can be
deferred to increase the amount
of the annual lifetime income
• The possibility for in-
come ‘resets’ – usually every
three years – that can increase
the amount of your income
payments to help offset infla-
tion. As your policy market
value increases, you have the
option of using those gains to
regions and tenure in Canada.
Data was weighted according
to population data from 2006
Census to represent the popu-
lation as closely as possible.
(PR)
Philippine Chamber of Com-
merce-Toronto (PCCT) mem-
ber Gina Montojo at the Qui-
apo! Quiapo! Grand Opening
and Tiangge, Saturday, Sep-
tember 11, to promote New
Wave Travel’s services. Gi-
na’s husband, Sonny Mon-
tojo, incumbent secretary of
PCCT sits with her.
For four-fifths of our
history, our planet
was populated by
pond scum.
- J. W. Schopf
September 2010 Manila Media Monitor
‘reset’ your lifetime income
amount.
• Death benefit guar-
antees. When you die, your
spouse, estate or another desig-
nated beneficiary will receive
the greater of the market value
of your GIF policy at the date
of your death, or the death ben-
efit guaranteed amount, which
can range from 75% to 100%
of all contributions allocated to
the policy (less reductions for
any withdrawals). You select
the 75% to 100% guaranteed
death benefit payout when you
obtain the policy. Upon death,
proceeds of your policy can be
paid directly to a beneficiary
other than your estate, thus
avoiding the time and expense
of probate.
• Access to your assets
whenever they are needed but
certain fees or RRIF mini-
mums may apply to withdraw-
als. Withdrawals in excess of
the annual guaranteed income
amount will affect your life-
time income amount.
• For business owners
and professionals, a GIF offers
the potential for creditor pro-
37
tection of personal assets.
If you’re looking for a
measure of certainty in your
investment portfolio and your
retirement income, a GIF
could make sense for you. Talk
to financial advisor, Rhowena
Adolfo, at (416) 558-3078 (or
e-mail: Rhowena.Adolfo@
InvestorsGroup.com), about
whether it’s the right fit for
your financial plan.
(This column, written and
published by Investors Group
Financial Services Inc. [in
Québec – a Financial Ser-
vices Firm], presents general
information only and is not a
solicitation to buy or sell any
investments. Contact your
own advisor for specific ad-
vice about your circumstances.
For more information on this
topic please contact your In-
vestors Group Consultant. In-
surance products and services
are distributed by I.G. Insur-
ance Services Inc. (in Québec
– a Financial Services Firm).
Insurance license sponsored
by The Great-West Life As-
surance Company outside of
Quebec.)
38 Manila Media Monitor September 2010
The Many Faces of Canada’s Currency
Scenario
Can you imagine using
the queen of hearts or the
ace of spades to pay for
your groceries? That is
exactly what might have
happened in the late 17th
century. Coin shortages
in colonial times forced
authorities to get creative.
Playing cards inscribed
with a value and proper
signature were Canada’s
first, albeit temporary,
paper currency.
All kinds of objects
have been used as money
in Canada’s relatively
short history. It all boils
down to availability and
value.
Canada’s First Nations
highly valued certain ob-
jects, big and small. For
several First Nations
in the East, shell beads
were used for ornamental
and ceremonial purposes.
While these First Nations
didn’t use the beads as
money, Europeans did
adopt them as a medi-
um of exchange among
themselves. In the West,
‘‘
Canadians are going to and reduced environmen-
experience the biggest tal impact.
change since paper joined We’ve come quite a
much larger copper amount of gold or sil- for general circulation coinage as a means of long way since shuffling
shields were a symbol ver they contained. in Canada. In 1935, the payment. A new series that deck of cards.
of wealth for the Haida Then and now: Bank of Canada began is- will be introduced, and
people and were often paper suing notes in denomina- it will be printed on a
exchanged at increas- Since the days of tions from $1 to $1000. polymer material. These
Everything that
ing values at potlatch ‘playing card money,’ Between 1935 and 1944, notes will incorporate in-
is really great
ceremonies. paper money has existed the chartered banks were novative security features
and inspiring is
In the late 1600s, fur in some form in Canada. legally obligated to grad-
created by the
to help keep us ahead of
hats were a hot com- Even the army got in ually reduce the num-
individual who
counterfeiters.
modity so beaver pelts on the act when they is- ber of notes they issued.
can labor in free-
Polymer notes will
were in high demand. sued paper notes to pay Since then, the Bank of
dom.
last longer than cotton
Pelts were quite a se- soldiers and to buy pro- Canada has had the sole paper notes, resulting in - Albert Einstein
cure form of exchange visions during the War responsibility for issuing lower production costs
because, unlike adapt- of 1812. This practice Canada’s bank notes.
ed playing cards, even helped to build trust in Paper has been the
an opportunist couldn’t paper money as a medi- backbone of Canada’s
counterfeit a beaver um of exchange.
Sagot sa PUZZLE
bank notes for nearly two
pelt! The first bank notes centuries. The exact paper U R A L I I P I L I
Then: precious in Canada were issued composition has evolved
metals … by the Bank of Montreal over the years. The Bank N A T A A A S I K
There was a time (then Montreal Bank) in of Canada’s first series A M I G A I T A Y A
in the mid-18th cen- 1817. They were well re- of notes was predomi-
tury when the Span- ceived by the public, and nantly flax-based, and by N R P A L A G R H A L
ish dollar was legal their success led other the mid-1980s woodpulp K A T R A Y A A G A
tender in Nova Scotia. banks to follow suit. In was done away with in
Coins from all over the Upper and Lower Can- favour of 100 per cent N T I B A G I N T
world were being used ada, and in the Atlantic cotton paper. A K A A L A S M A N
for payment in Can- provinces, banks began Today, there are 1.48
ada. French, English, issuing their own notes. billion paper bank notes S A L L M A L A T P
Portuguese, Mexican, Before the Bank of in circulation that are U M A G A A L I G I
Peruvian, and Colum- Canada began opera- worth $51 billion. But
bian coins were not tions in 1935, the federal change is coming. B I B I U I L I T
used at face value, but government and 10 char- Next: polymer I T A O B I N A L O
rated depending on the tered banks issued notes Starting late in 2011,
September 2010 Manila Media Monitor 39
40 Manila Media Monitor September 2010