thetic

Hello!
We want to
revolutionize
UI/UX testing.
“Focus on the user and all else will follow.”
Rule #1, Google’s “Ten Things” Philosophy

“
 Team

Sean Flanary Baiyu Li

◉ Worked with lead UX ◉ Worked with UX

designer at Prezi in designers at Sidebench
Budapest
Top Challenges for
UI/UX Designers

47% 53%
Other Testing designs
with end-users

data from:
https://www.uxpin.com/enterprise-ux-design-2017-2018-industry-report
Problem

◉ Average cost per tester: $205

◉ Work-time spent on testing: 15%

data from:
https://www.nngroup.com/articles/recruiting-test-participants-for-usability-studies/
 thetic
Connecting designers with end-users
What’s New
 Flow

What’s New

thetic
 Product

◉ Users download and ◉ Designers upload

register with wireframe prototype
demographics (invision, marvel, etc)
◉ Home screen with list of ◉ Add in list of tasks and
campaigns available survey questions
◉ Campaign added to ◉ Set demographics and
active campaigns incentives
◉ Perform the outlined ◉ Activate campaign
tasks ◉ Receive results and
◉ Receive payment analytics
 Market Validation

Swagbucks: 10M+ Active Users

UserTesting: $100 Million Valuation

Market Size

920,000
380,000

UX designers on LinkedIn Designers test on mobile

data from: https://measuringu.com/ux-methods/ and 2017 UserTesting Industry Report

 Business Model

$11.4
5,700,000 ~$20 per
Million in
Tests Test
Revenue

Avg. 1 campaign We take a 10%

per designer at commision on
15 tests each each test
 Marketing and Sales
Users
Social Media Marketing
Facebook/Instagram Ads:
3,100-10,000 daily ad views
($30 per day, $11,000 annual)
Affiliate Marketing
UX Firms
Targeting the 2000 and
growing Design firms that
work on mobile UX in the
US
Expansion into foreign
firms that are in need of US
user perspectives
 Competitors

Sthetic Loop 11 TryMyUI UserTesting WhatUsersDo

Mobile
Focused
✓ × × × ×
Provides
Testers
✓ × ✓ ✓ ✓

Price ~$20 $199/month $70 $49 $91

Time Flexible ✓ × × × ×
Price Flexible ✓ × × × ×
 Competitors
Privacy

thetic

User Choices
Frequency
Projections

Data from https://www.brazen.com/blog/archive/job-search/7-in-demand-careers-in-design-and-planning/

Current Development

Frontend - React/React-Native for cross-platform

performance

Backend - Node.js Modules

Compute - Amazon Web Services (AWS)

Timeline
Launch Beta
Q4 2018

1,000 - 1,500
2,000 Users
Tests Q1 2019

25,000 - 35,000
50,000 Users
Tests Q1 2020
Ownership, Control, Legal

50/50 -> 40/40/20 -> 35/35/20/10

Board Seats: 2 Owners, 1 Strategic Consultant,

1 User Experience Expert, 1 VC
Budget

~100k Seed:
◉ 20k development
◉ 10k design
◉ 15k marketing & sales
◉ 25k server and data costs
◉ 10k further market research
◉ 20k misc, rollover, catastrophe fund
Future

◉ Expand to fulfill international need for US

testers
◉ Expansion of high-growth testing mediums
(web, voice-assistants, IoT, wearables)
◉ Use the data gathered for AI training,
predictive results of interfaces and design
suggestions
thetic
thetic
What’s New

thetic
Design Intelligence

Baiyu Li, Pomona College

Sean Flanary, Pomona College
In two or three columns

Yellow Blue Red

Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe clear sky and the and because of this it
lemons. In the deep sea. It is located has historically been
spectrum of visible between violet and associated with
light, yellow is found green on the optical sacrifice, danger and
between green and spectrum. courage.
orange.
A picture is worth a thousand
words
A complex idea can be conveyed
with just a single still image, namely
making it possible to absorb large
amounts of data quickly.
Want big impact?
Use big image.
Use charts to explain your
ideas

White Gray Black

Or use diagrams to explain
complex ideas

SAMPLE SAMPLE
TEXT TEXT
This is a This is a
sample text SAMPLE sample text
TEXT
This is a sample
sample text. Insert your
text desired text here.
TEXT
This is a
TEXT
This is a sample
sample text text

sample
TEXT text
This is a
sample
text

Diagram featured by http://slidemodel.com

And tables to compare data

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16
 our
office

Maps
89,526,124
Whoa! That’s a big number, aren’t you proud?
89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
Our process is easy

first second last

Let’s review some concepts

Yellow Blue Red

Is the color of gold, butter and Is the colour of the clear sky and Is the color of blood, and
ripe lemons. In the spectrum of the deep sea. It is located because of this it has historically
visible light, yellow is found between violet and green on the been associated with sacrifice,
between green and orange. optical spectrum. danger and courage.

Yellow Blue Red

Is the color of gold, butter and Is the colour of the clear sky and Is the color of blood, and
ripe lemons. In the spectrum of the deep sea. It is located because of this it has historically
visible light, yellow is found between violet and green on the been associated with sacrifice,
between green and orange. optical spectrum. danger and courage.
You can copy&paste graphs from Google Sheets
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Desktop project

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Thanks!
Any questions ?
You can find me at
◉ @username
◉ user@mail.me
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