Hello Welcome to this Survey

My name is Laen Sugi from University of Adelaide, Master of Entrepreneurship and Innovation.
Currently I am working on a research regarding to the opportunity of Korean Restaurant in Makassar
as part of my research project as requirement of graduation.

The survey will take no longer than 5 minutes to fill. The survey provide some questions that require
your responses based on your experiences and interests regarding to Korean Restaurant

I appreciate all the answer given. Your response feedback will help me develop my research project
and future involvement entrepreneurship. Moreover, Your participation in the survey is completely
voluntary and all of your responses will be kept confidential and anonymous.

Warm Regards,

Laen Sugi
Master of Applied Entrepreneurship and Innovation
The University of Adelaide

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1. Please implyWhat your gender do you identify with?:

a. Male
b. Female

2. Specific Region in Makassar:

 Biring Kanaya Formatted: Font color: Auto
 Bontoala
 Makassar
 Mamajang
 Manggala
 Mariso
 Panakkukang
 Rappocini
 Tallo
 Tamalanrea
 Tamalate
 Ujung Pandang
 Ujung Tanah
 Wajo

3. How old are you

a. <19
b. 19-23
c. 24-28
d. 28-32
e. >32
 4. What is your institution/place of work or study
a. UNM
b. UNHAS
c. UIT
d. UIN
e. UMI
f. Other ………..

5. Are you interested in Asian cuisines(Scale 1-7)

6. Are you interested in Korean Restaurant (scale 1-7)

7. Which type of restaurant do you usually How often do you dine out at go to?
a. Fine dining restaurant (Scale 1-7)
b. Casual Dining(Scale 1-7)
c. Fast Casual(Scale 1-7)
d. Family Style(Scale 1-7)
e. Café-Bistro(Scale 1-7)
f. Buffet(Scale 1-7)
g. Pop-up restaurant(Scale 1-7)
h. Other…(please imply) (Scale 1-7)
Formatted: Indent: Left: 0.5", No bullets or
h.
What is the specific time do you always go to restaurant
8. How often do you dine out at When do you usually go to restaurantfor?
a. Morning
b. Lunch
c. Dinner
d. Other..(Specify the time)

9. How often do you go dine out at ato Korean Restaurant(Scale 1-7)

9. Formatted: Indent: Left: 0.25", No bullets or
Never numbering
Very seldom Commented [PS1]: Use this scale for all “how often”
a. Once a month questions
b. Twice a month
c. Each week
d. Twice a week

10. Have you visit korean restaurant in Makasassar?

a. Yes (Specify)
b. no

11. What attributes are you looking in choosing Korean Restaurant Commented [PS2]: I think this should be asked in
a. Price (Scale 1-7) general, not specifically Korean?
b. Service (Scale 1-7)
c. Food quality(Scale 1-7)
d. offers/discount(Scale 1-7)
e. Cosiness (Scale 1-7)
f. luxury(Scale 1-7)
 g. Ambience (1-7)
h. Lively (Scale 1-7)
f.i. Trendy(Scale 1-7)
g.j. Other (Please specify) Commented [PS3]: Also Convenient location.

Other types of “ambience” to cosiness & luxury: trendy /

12. What facilities is the most important for you/should be existed in restaurant hip; retro; lively vs quiet
a. Internet (Scale 1-7)
b. Access to parking (Scale 1-7)
c. Outdoor Space (Scale 1-7)
d. Prayer room (Scale 1-7)
e. accessible public transport close by
f. Toilet (Scale 1-7)
g. Other(Please specify)

13. How often do you dine out:With Whom do you prefer to go to restaurant
a. By yourself (Scale 1-7)
b. With Friends (Scale 1-7)
c. With Family (Scale 1-7)
d. Other (Scale 1-7)

Question about Service offer Red Kimchi

1. How interested are you in the Kkorean restaurant located surrounding you( Scale 1-7 from
least interest to very interested)

2. How interested are you in promotion discounts given(Scale 1-7)

3. Choose 3 mostHow interested are you in these types of interesting Korean food are you into
 Bulgogi (Scale 1-7)
 Kimchi (Scale 1-7)
 Samgyeopsal(Scale 1-7)
 Gogigui(Scale 1-7)
 Haejangguk(Scale 1-7)
 Sundubu Jjigae(Scale 1-7)
 Mixed Seafood Stew(Scale 1-7)
 Saengseon Jjigae(Scale 1-7)
 other(Please Specify) (Scale 1-7)

4. If you givenFor each different scenario how much do you willing to pay for the service for Formatted: Font: Font color: Black
one person in our restaurant:
Formatted: List Paragraph, Outline numbered + Level:
1 + Numbering Style: 1, 2, 3, … + Start at: 1 +
one meals per person ( 1 Set of standard food Kimchi) Alignment: Left + Aligned at: 0.25" + Tab after: 0.5" +
a. Rp-15.000-25.000 Indent at: 0.5"
b. Rp.25.000-30.000 Commented [PS4]: But this will vary depending on type
c. Rp.30.000-50.000 of restaurant / occasion??
d. > Rp.50.000
Formatted: Indent: Left: 0.25"
 Group of 2-3 people ( basic Group set)ple Formatted: Font: Font color: Black
e. Rp35.000-50.000
f. Rp.51.000-65.000
g. Rp.65.000-80.000
h. > Rp.80.000

Group of 4-5 people (basic Group set)

i. Rp80.000-100.000
j. Rp.100.000-120.000
k. Rp130.000-150.000
l. > Rp.150.000

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