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SUSTAINABLE PRODUCT
DEVELOPMENT 1
GSOE9340 LIFE CYCLE ENGINEERING
COMPANY ECONOMIC
IMAGE BENEFITS
REGULATION STANDARD
REQUIREMENT REQUIREMENT
CUSTOMER COMMUNITY
REQUIREMENT REQUIREMENT
Environmental impacts
4. Enhance innovation
• New design, material etc..
Rebitzer, G., Ekvall, T., Frischknecht, R., Hunkeler, D., Norris, G.,
Rydberg, T., Schmidt, W. P., Suh, S., Weidema, B. P. and
Pennington, D. W., "Part 1: Framework, Goal and Scope Definition,
Inventory Analysis, and Applications," Environmental International,
vol. 30, pp. 701-720, 2004.
6. Promote competitiveness
- Low production cost
The moral?
Make early decisions wisely.
Make wise decisions early.
[ http://idlab.dal.ca/Products/Courses/EmbeddedSystemsDesign/mod_01/es1-6c.htm ]
[Jaco Huisman, 2003, The QWERTY/EE Concept Quantifying Recyclability and Eco-Efficiency for End-of-Life Treatment of Consumer Electronic Products. PhD Thesis, Delft University of Technology, Delft, the Netherlands]
• Integrate product functions (e.g. Combined scanner, printer, copier, fax), and
• They would adopt Eco-design to ensure that an entire product/ service life cycle
satisfy the four main objectives (customer requirements, cost, quality and
environment).
• This can be achieved by making wise decisions such as: envisaging every possible
EoL strategies, such as design a fully recyclable (around 95%) product
requirement to manage the recycling at the End of Life of the products, by suppliers.
• Outsourcing of polluting activity to some region of the world where regulations are
less demanding could also be avoided.
− But only a small segment of green consumers, known as behavioural greens, are
likely to spend the extra cash on environmentally-friendly products and services.
• Consumers are concerned about climate change (e.g. rising seas and droughts)
• 80-90% of these consumers are concerned about the environmental and social impacts of the
products they buy [Bonini, 2008].
• But, only 30% of consumers are actually buying green products such as carpets made from
recycled fibre and energy-saving computers.
1. Price
2. Quality
3. Ease of use
4. Availability
5. Eco-friendliness Green consumers
2. Think Greens: Consumers who think like green consumers but don't always necessarily
act green.
3. Potential Greens: Consumers who don't behave or think along environmentally conscious
lines but remain on the fence about key green issues.
4. True Browns: Consumers who are not environmentally conscious and may actually have
negative attitudes towards media with a heavy environmental focus.
Barrier Solution
Lack of awareness of eco-friendly goods Educate consumers
Negative perceptions of green products Build better products
Distrust of green claims Be honest
Higher prices Offer more
Low availability Bring the products to the people
•Businesses should educate consumers about the benefits of green products and
create green products that meet consumers’ needs.
• For example: Most of the time customers own the product until the end of the
usage phase and most products are incinerated or landfilled.
Australian eco-label
• They are not controlled and can be very misleading for consumers
who are not aware of the official eco labels.
•The firms can than chose to show how they have improved several
criteria while comparing two solutions. The problem here is that
sometimes impact transfers occur are not presented.
• http://www.geca.org.au/publications/INDUSTRY%20%20PROPOSAL.pdf
• Pahl and Beitz postulate that the process for finding a solution to a
design problem is identical to that used for solving problems of a
more general nature.
• Pahl and Beitz divide the design activity into four distinct phases
which are organised according to a process which is a priori and
sequential.
Integrated Design
• Involve all actors (e.g. designers, engineers, sales etc.) that have a part in
the product life cycle.
• Organise cooperative times when they can share their ideas, and individual
working time when the different experts have to find solutions related to their
own experience.
Eco-design: Where and when to apply?
Integrated Design
• One solution is in the development of tools and methods to help the first
reflections related to the product life cycle. It is then necessary to provide
designers with tools that can incorporate their new, specialist knowledge along
with emerging, expert knowledge in other fields.
1.The life cycle approach considers all product impacts along the
life cycle, from “cradle to grave”.
•In reality, it is not that simple to consider the life cycle concept in a
design team.
1.Exhaustive Analysis:
Product A product
http://www.seeproject.org/images/file/Workshop%20-%20Copenhagen/Design%20as%20a%20Solution%20-%20The%20Cradle%20to%20Cradle%20Approach%20-%20Steelcase.ppt
• Reduce the number of components for quick and easy disassembly and
effective recycling
• Ensure the absence of heavy metals and harmful substances (no PVC,
Chrome 6 replaced by Chrome 3)
• Ensure the recyclability of our products (materials choice and design for
disassembly)
Source: www.seeproject.org/images/file/Workshop%20-%20Copenhagen/Design%20as%20a%20Solution%20-%20The%20Cradle%20to%20Cradle%20Approach%20-%20Steelcase.ppt.