ACTIVIDAD DE APRENDIZAJE 3

EVIDENCIA 6:
SEGMENTATION “DESCRIBING POTENTIAL CLIENTS””

DAVID J. PUENTES

SERVICIO NACIONAL DE APRENDIZAJE

“SENA”

NEGOCIACION INTERNACIONAL

FICHA 1585604

BOGOTA

2018
 Questions

1. Where do you usually buy your cleaning products?

Answer: I buy my cleaning products at the nearest supermarket

2. Do you consider yourself as a neat person? Why?

Answer: I consider myself an ordered person because I am pending to locate the objects in
their place and have the facility to find things when needed

3. Do you feel satisfied with the cleaning products you buy? Why?

Answer: I feel satisfied when the product is of good quality and does not have such a high
cost

4. What kind of cleaning product would you like it to be improved? Why?

Answer: I would like to improve the shaving machine to be more precise and less hurt the
skin

5. Mention 5 cleaning product brands you consider as the best ones

Answer: For me the best brands are: AXE, Gillete, Dove, Johnson & Johnson, and Pantene

6. Which are the most important aspects to be taken into account to choose a
cleaning product brand?

Answer: The most important aspects to take into account when choosing a product are:
that is recognized for its quality and is profitable to acquire

7. Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product

A new shampoo with a completely innovative addition is promoted, this product will
strengthen the hair freeing it from situations such as the fall, the dryness and loss of tone
leaving it softer and brighter than any other product in the current mensrcado,
additionally you can find it at a price very economic so that it is of easy access to any type
of population, independently of its estraro, religion or sex. for this reason he must be
convinced to acquire the product.
Describa en inglés el tipo de población a la que pretende proyectar el producto o servicio,
de acuerdo con el país ya seleccionado

The product is designed for people who take care of their image especially their hair, since
hair care does not distinguish religion, sex or race and is designed for all types of people
who want to maintain a good image of their hair.

En base a la población descrita con anterioridad elabore una encuesta en inglés para ser
aplicada a esta población.

SURVEY ON THE USE OF SHAMPOO

NAME

DATE

PHONE

EMAIL:

1. What are you interested in when buying a shampoo?

a. Price
b. Quality
c. Brand
d. Advertising
e. Another benefit

2. What Shampoo brand uses?

a. H & S
b. Ego
c. Sedal
d. Pantene
e. Savital
f. Other
3. Where you buy your Shampoo?

a. Supermarket
b. Drugstore
c. Neighborhood store
d. Barber Shop

4. In which presentation do you buy your shampoo?

a. Cushion
b. 150ml
c. 200ml
d. Liter

5. How often do you buy the presentation of shampoo that you use?
a. Daily
b. Weekly
c. Monthly
d. Quarterly

6. What inconvenient you have had with some type of shampoo?

a. Dandruff
b. Hair loss
c. Loss of brightness
d. Allergy
e. Other damage

7. How many times a week do you use the shampoo?

a. 1-2
b. 3-4
c. 5-6
d. Daily

8. How important is hair in its physical appearance?

a. Quite
b. Important
c. Not much
d. Any
9. How long have you been using the same brand of shampoo?
a. Less than two months
b. From 2 to 6 months
c. From 2 to 5 years
d. More than 5 years

10. Apart from the shampoo used?

a. Conditioner
b. Styling cream
c. Gel
d. Wax
e. other
f. Nothing