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0022-2380
Joanne Roberts
University of Durham Business School
abstract The purpose of this paper is to critically explore the communities of practice
approach to managing knowledge and its use among management academics and
practitioners in recent years. In so doing, the aim is to identify the limits of the approach
in the field of knowledge management. The paper begins with a brief description of the
communities of practice approach. This is followed by a review of critiques of the
approach evident in the management literature. A number of further challenges are
then elaborated. The limits of communities of practice are subsequently discussed and
brief conclusions drawn.
INTRODUCTION
Since being identified as a mechanism through which knowledge is held, trans-
ferred and created (Brown and Duguid, 1991; Lave and Wenger, 1991; Wenger,
1998), the communities of practice approach has become increasingly influential
within management literature and practice.[1] Originally developed by Lave and
Wenger (1991) in a study of situated learning, the communities of practice
approach is currently being used to analyse and facilitate knowledge transfer in a
wide range of organizational environments. The purpose of this paper is to criti-
cally explore the communities of practice approach to managing knowledge and its
use among management academics and practitioners in recent years. In so doing,
the aim is to identify the limits of communities of practice in the field of knowledge
management.
An increasing number of studies in the management literature have provided
critiques of the communities of practice approach (e.g. Contu and Willmott, 2003;
Fox, 2000; Handley et al., 2006; Marshall and Rollinson, 2004; Mutch, 2003).
However, I will argue that this literature is in need of further development because
some challenges have not yet been fully explored. In this way, I hope to encourage
Address for reprints: Joanne Roberts, University of Durham Business School, Mill Hill Lane, Durham
City DH1 3LB, UK ( joanne.roberts@durham.ac.uk).
© Blackwell Publishing Ltd 2006. Published by Blackwell Publishing, 9600 Garsington Road, Oxford, OX4 2DQ,
UK and 350 Main Street, Malden, MA 02148, USA.
624 J. Roberts
critical reflection on the communities of practice literature, and, through this, the
development of an enhanced understanding of the creation and transfer of knowl-
edge through practice.
The paper begins with a brief description of the communities of practice
approach. This is followed by a review of critiques of the communities of practice
approach, beginning with those evident in the management literature before a
number of further challenges are elaborated. The limits of communities of practice
are subsequently discussed and brief conclusions drawn.
through doing things together, for example, talking and producing artifacts. Sec-
ondly, imagination involves constructing an image of ourselves, of our communities,
and of the world, in order to orient ourselves, to reflect on our situation, and to
explore possibilities. Finally, alignment involves making sure that our local activities
are sufficiently aligned with other processes so that they can be effective beyond our
own engagement.
The existence of a community of practice may not be evident to its members
because, as Wenger (1998, p. 125) notes, ‘a community of practice need not be
reified as such in the discourse of its participants’. Nevertheless, he argues that a
community of practice does display a number of characteristics including those
listed in Table I.
Communities of practice are not stable or static entities. They evolve over time
as new members join and others leave. Communities of practice as defined by Lave
and Wenger (1991) cannot be formed. For example, a business can establish a team
for a particular project, which may, in time, emerge as a community of practice.
But management cannot establish a community of practice. What it can do is
facilitate the spontaneous emergence of communities of practice and support those
communities of practice that do develop. As Brown and Duguid (2001a) suggest,
managers can seek to structure spontaneity; in particular, they have a role to play
structuring fragmented practice across their organization. On the one hand, man-
agers have a role supporting the development of communities of practice. On the
other, they can encourage alignments of changing practices between communities,
thereby assisting the transfer of knowledge across the organization (Brown and
© Blackwell Publishing Ltd 2006
626 J. Roberts
Duguid, 2001a). More recent contributions suggest that communities of practice
can be cultivated and leveraged for strategic advantage (Saint-Onge and Wallace,
2003; Wenger et al., 2002). In line with this view, an increasing number of
consultancy firms are offering to improve their clients’ abilities to manage knowl-
edge creation and dissemination by identifying or establishing communities of
practice.[2]
Managers are increasingly seeking to develop and support communities of
practice as part of their knowledge management strategies and, for some, commu-
nities of practice are viewed as a supplementary organizational form (Wenger and
Snyder, 2000; Wenger et al., 2002), which can create value and improve perfor-
mance (Lesser and Storck, 2001). Furthermore, Swan et al. (2002) suggest that the
notion of communities of practice can be used as a rhetorical tool to facilitate the
control of professional groups over which managers have little authority. Addition-
ally, much research concerning the transfer of knowledge and information in
virtual organizations has been influenced by the communities of practice literature
(see, for example, Johnson, 2001; Pan and Leidner, 2003; Smeds and Alvesalo,
2003).
Extant Critiques
Power. An understanding of the power dynamics of communities of practice is
essential to the development of a full understanding of knowledge creation and
dissemination. Power is the ability or capacity to achieve something, whether by
influence, force, or control. While meaning may be negotiated within communities
© Blackwell Publishing Ltd 2006
Limits to Communities of Practice 627
of practice, it is vital to recognize the role of power in this process. Communities of
practice will include members of varying standing in terms of experience, expertise,
age, personality, authority within the organization and so on. Indeed, power may
be evident in terms of the degree of participation. In the context of the appren-
ticeships explored in Lave and Wenger’s (1991) study of situated learning, new
community members move from the periphery to a position of full participation as
they develop their knowledge and learn from skilled practitioners. Those members
who have full participation will have a greater role and therefore are likely to wield
more power in the negotiation of meaning. However, in a broader organizational
context peripheral community members may not necessarily develop beyond a
position of peripheral participation. Meanings may continue to be merely a reflec-
tion of the dominant source of power. Although Lave and Wenger (1991) do note
the significance of power in shaping the legitimacy of peripherality and participa-
tion, they fail to explore the implications of the distribution of power when dis-
cussing their case studies of communities of practice, and considerations of power
are absent or relegated to footnotes in Wenger’s (1998, 2000) later work (Contu
and Willmott, 2000, 2003). As Marshall and Rollinson (2004, p. S74) suggest, Lave
and Wenger’s (1991) account of the negotiation of meaning can be misinterpreted
as ‘excessively quiescent and consensual’, while in reality such activities are plagued
by misunderstandings and disagreements. Seeking to prevent such misinterpreta-
tions Contu and Willmott (2003) develop Lave and Wenger’s (1991) analysis of
power through an examination of Orr’s (1996) ethnographic study of Xerox
photocopy repair technicians. They reinterpret the practices of these technicians in
terms of relations of power in a corporate hierarchy. Pressures from internal
sources such as directors and experts as well as from outside the organization can
inhibit the will and ability of workers to engage effectively in the negotiation of
meaning (Coopey and Burgoyne, 2000, p. 877).
Yanow (2004) explores issues concerning recognition and power in relation to
local knowledge versus expert knowledge. While workers may be full participants
in their own community of practice, their knowledge, despite its relevance for the
formulation of strategy, is not necessarily recognized within the formal organiza-
tional hierarchy where, so called, expert knowledge, acquired from external con-
sultants, is preferred. Similarly, for Blackler and McDonald (2000, p. 848), the
‘dynamics of power, mastery and collective learning are inseparable’. For, as
Foucault (1979, p. 27) notes, power and knowledge imply each other: ‘ . . . there is
no power relation without the correlative constitution of a field of knowledge, nor
any knowledge that does not presuppose at the same time power relations’.
Making use of the work of Foucault and Actor Network Theory (ANT), Fox
(2000) provides a useful critique of power relations within communities of practice.
According to Fox (2000, p. 860), from an ANT perspective, learning ‘is seen as an
outcome of a process of local struggle and that struggle is many-faceted involving
the self acting upon itself, as well as upon others and upon the material world’.
© Blackwell Publishing Ltd 2006
628 J. Roberts
ANT also provides greater insight into how members of a community of practice
work with and interact with other humans and non-humans, such as information
and communication technologies (ICTs), recognizing that both human and non-
human materials have resistive agency (Fox, p. 863).
An organization’s overall power structure may be reflected in the power rela-
tions within its communities of practice. For instance, in decentralized network
type organizations, where power is distributed, one might expect to find greater
diversity in the voices actively shaping and negotiating meaning, which is to say
that there will be a greater variety in the possible range of knowledge created and
shared. Whereas in hierarchical organizational structures where power is central-
ized, negotiation may be limited to key figures of authority within the organization,
the voices of members of a community may be somewhat muted. Alternatively,
communities of practice have the potential to provide a place free from the power
construct evident in the formal organizational structure, offering a space for experi-
mentation and creativity.
Further Challenges
Size and spatial reach. Communities of practice were originally presented as spon-
taneous, self-organizing and fluid processes (Lave and Wenger, 1991). However, in
later work Wenger (2000), among others (Wenger et al., 2002; Saint-Onge and
Wallace, 2003), suggests that they are not only amenable to manipulation by
organizational designers but can be applied in a wide variety of organizational
contexts. For instance, Wenger et al. (2002), consider communities of practices in
large multinational organizations, including Shell Oil Company, Daimler
Chrysler, Hewlett Packard Company, McKinsey and Company and the World
Bank. Not only are communities of practice applied in large multinational orga-
nization but some are also identified as having very large memberships. For
example, Shell Exploration and Product International Ventures includes a globally
distributed community of more than 1,500 members (Wenger et al., 2002, p. 115).
While it may be possible to identify communities of practice in both small groups
of people working in close proximity and in globally distributed communities of
1,500 people, there is surely a significant difference between these two types of
communities of practice. Is it really possible to apply exactly the same principles to
these two communities?
In some senses large distributed communities can be viewed as a collection of
communities of practice. According to Wenger (1998), a specific community of
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Limits to Communities of Practice 631
practice can be part of any number of constellations of practice, which arise from
interactions among practices involving boundary processes. Wenger (1998, 2000)
identifies a number of boundary processes through which knowledge can be
transferred including brokering, boundary objects (Star and Griesemer, 1989),
boundary interactions and cross-disciplinary projects. For instance, elements of
styles and discourses can travel across boundaries (Wenger, 1998, p. 129), diffusing
through constellation they can be shared by multiple practices and create forms of
continuity that take on a global character. But such styles and discourses may be
integrated into these various practices in very different ways.
The boundaries between communities of practice are not fixed, but flexible,
continuously shifting, porous in nature and difficult to identify. Although commu-
nities may originate in a local context, sustained and repeated interaction facilitated
by various boundary processes may create new spatially extensive communities and
constellations (Coe and Bunnell, 2003, p. 446). For instance, in a study of commu-
nities of practice in a high-technology firm, Teigland (2000, p. 143) identified the
importance of Internet communities that exhibited many of the characteristics of
communities of practice but the individuals involved have typically never met.
Technological developments in transportation and ICTs are increasing the
scope of engagement, but, as Wenger (1998, p. 131) argues, these developments
involve trade-offs that reduce participation in the complexity of situations and their
local meanings. Amin (2002) suggests that organizational or relational proximity,
achieved through communities of practice, may in reality be more important than
geographical proximity. Relational proximity, usually achieved through face-to-
face interaction may also be achieved through ICTs and the mobility of individuals
(Coe and Bunnell, 2003, p. 445). Indeed, Sole and Edmondson (2002, p. 32),
noting the importance of the mobility of people in multi-site teams, claim that
‘. . . dispersed teams may be successful . . . because they have enhanced awareness
of a greater breadth of situated knowledge from which they are . . . better posi-
tioned to learn’.
Constellations of practice, together with other concepts such as fractal structures
for global communities (Wenger et al., 2002, p. 127), help to incorporate spatially
dispersed, virtual, or distributed communities and very large communities.
However, Brown and Duguid (1991) argue that all but the smallest of organizations
should be regarded as communities of communities of practice. They make use of
the term networks of practice to describe relations among members which are
significantly looser than those in a community of practice (Brown and Duguid,
2001b, p. 205). While members of such a network are able to share knowledge
most of them will never know or meet one another.
There is a need to differentiate communities of practice in terms of size and
spatial reach as it is not possible to expand all communities beyond certain limits.
For example, Thompson’s (2005) empirical study of a large global IT hardware
and services organization suggests that there are lower and upper structural and
© Blackwell Publishing Ltd 2006
632 J. Roberts
epistemic parameters for the community of practice investigated. While certain
features may be common to all communities of practice, others may be sensitive to
their scale and geographical spread or their nature and purpose.
W(h)ither the community? The use of term community in the communities of practice
approach has been recognized as somewhat problematic (Contu and Willmott,
2003; Handley et al., 2006; Lindkvist, 2005), this is in part due to the connotations
that it carries with it. For instance, community is traditionally viewed as a warm,
comfortable cosy place characterized by a common understanding (Bauman,
2000). In relation to the communities of practice approach Wenger (1998, p. 5)
defines community as ‘a way of talking about the social configuration in which our
enterprises are defined as worth pursuing and our participation is recognizable as
competence’. As a social configuration a community of practice will reflect the
wider social structures and institutions, or lack of them, evident in the broader
context within which it is situated.
Accordingly, those societies that have strong social structures may well have
stronger and more effective communities of practice in the business environment.
In the USA or the UK, where the pursuit of neo-liberalism with its emphasis on the
market and the individual has eroded the sense of community over the past 25
years, communities of practice may be a less effective means through which to
organize knowledge creation and transfer. While communities in the business and
work environment are attracting increasing attention from managers, academics
and policy makers concerned with leveraging knowledge for competitive advan-
tage, we are simultaneously witnessing the individualization of society (Bauman,
2000).
Is the community in the work environment a substitute for social communities?
In societies that value the individual over the community are workers being
socialized to be effective participants in work-based communities? Those societies
that value community over the individual may be more effective in the use of
communities of practice in the business environment. Differences in socio-cultural
characteristic such as this do impact on the optimal organizational form. For
instance, East Asian business networks and large Anglo-Saxon corporations are
different organizational forms that have emerged in distinct socio-cultural envi-
ronments (Castells, 2000). The demise of community in the social context does not
bode well for the adoption of community type work organizational structures in the
business environment. In addition, communities take time to develop, yet time is
rarely available in the current business environment.
CONCLUSION
Several directions for further research emerge from the discussion of communi-
ties of practice provided in this paper. Firstly, given that the broad socio-cultural
environment will impact on the success of the community of practice as an
approach to knowledge management, research needs to take account of this.
Included within the broad socio-cultural environment is the relative weight given
to the individual versus the community. A comparative investigation of commu-
nities of practice in very different socio-cultural environments such as the USA
and China would shed light on the impact of this broader context. A second area
for research concerns the organizational context. How do communities of prac-
tice interact with the formal structure of an organization? In which organiza-
tional contexts is the communities of practice approach the most appropriate
knowledge management tool? Furthermore, the boundaries of a community of
practice may not reflect organizational boundaries. Hence, an appreciation of
the interaction between formal organizations and extra-organizational commu-
nities of practice is required. For instance, how can organizations leverage their
access to such communities to build their internal knowledge assets? Third, an
understanding of the variations in the prevalence and success of communities of
practice in organizations of different sizes and in diverse sectors would be helpful.
As also would an appreciation of the variations between communities of practice
of disparate sizes and spatial distributions. Finally, there is a need to refocus on
Lave and Wenger’s original conceptualization communities of practice as a
context for situated learning. An area that is a given further consideration by
Handley et al. (2006; this issue), who give particular attention to issues of par-
ticipation, identity and practice.
Despite the limitations highlighted here, it is important to remember that the
communities of practice is, in a sense, still an evolving approach to knowledge
© Blackwell Publishing Ltd 2006
Limits to Communities of Practice 637
management. Over the coming years, as communities of practice are applied and
studies in an increasing number of organizational contexts, we will gain a deeper
understanding of the strengths and weaknesses of the approach. Notwithstanding
its current limitations, the communities of practice approach does provide us with
a means to explore the transfer of tacit knowledge in a social context. In this sense,
it provides a valuable alternative to the knowledge management tools focused on
the codification of knowledge. However, the community of practice is one of a
number of knowledge management tools and each organizational environment
requires a different set of tools. Additional mechanisms must be developed to
manage tacit knowledge since it is clear from the discussion above that the com-
munity of practice is not always an appropriate knowledge management tool.
NOTES
[1] This is evident in the growing number of articles written on the subject each year. For instance,
a search of the EBSCO Business Source Premier reveals a rise from four articles in 1993 to 63 in 2003,
and 75 in 2004. EBSCO Business Source Premier provides full text for nearly 7,600 scholarly business
journals and other sources, including full text for more than 1,125 peer-reviewed business
publications.
[2] The French firm Knowings is an example of a consultancy promoting the community of practice
as a knowledge management tool, details available at www.knowings.com (last accessed 30
November 2005).
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