Product mindset in outsourcing

company — challenge accepted!

Oksana Krykun and Marian Mota

100,000+ 1000+ 5-th  
IT specialists tech companies among the top 25
outsource exporters

Ain.ua, PWC Ukraine 2

Bloomberg Innovation Index

! ) % $
' " ( # &
Bloomberg 3
40.
+
41.
.
42.
*
43.
,
44.
-
Bloomberg 4
5
6
 # Of retail stores closing in 2017
Payless 1,000
RadioShack 552
The Limited 250
Family Christian 240
Wet Seal 171
Bebe 170
Crocs 160
JCPenny 138
BCBG 120
American Apparel 110
Kmart 108
hhgregg 88
Staples 70
CVS 70
Macy's 68
Abercrombie 60
Guess 60
Sears 42

0 250 500 750 1000

Business Insider
Value

Staff Implementation Product or Service Product or Service

Augmentation Outsourcing Development Co-Ownership
Outsourcing
8
Now

Delivery
[ Do things right ]

9
Future

Conceptualizatio
Delivery
[ Donright [ Do things
things ] right ]

+ Product Management and Product Design

10
Our Services

Product
Product
Product Design Management
Design
Discovery Sprints & Product
Education
Design*

*Coming Soon

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Classic Discovery Product Discovery

Stakeholders Centered User Centered

1-2 weeks Continuous Discovery
Requirements gathering Empathy
Creating Backlog Learn and Validate
User Story Mapping by Jeff Patton
Mechanism

Incubate Scale Market Deliver and

Lean, DT, JTBD, Workshops and Workshops with measure
Customer trainings inside Sales and Business measure the feedback,
Development, Value company. Dev. Promotion retrospectives and
Proposition Learning by doing. improvements

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More powerful,
Less visible

Mindset

Culture
Values

Process

Methods
Less powerful, & Tools
More visible

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 Beginners mind Learning from failure

Beginners mind Optimizm Empathy

Lean UX
MINDSET Yes, and

Show, don’t tell Focus on Human Values Culture of Prototyping

Cross-functional team Learning by Doing

15
Experience Business
Design + Analysis

16
Product Lab
Experience Design + Business Analysis

17
18
10%
In 2018

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Let’s build our brand as thinkers,
not only as doers!

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Thank You
Oksana Krykun Marian Mota
www.facebook.com/aksena.krykun www.facebook.com/mota.marian
Oksana.Krykun@eleks.com Marian.Mota@eleks.com

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