BRAND GUIDELINE

FOR BILLERS & FINANCIAL INSTITUTIONS

OFFERING JomPAY SERVICES
APRIL 2014
www.jompay.com.my

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice.
WHAT’S INSIDE
OUR BRAND 3
INTRODUCTION 3
OUR IDENTITY 3
LOGO FORMAT 4
HOW IT LOOKS LIKE ON DIFFERENT BACKGROUND 5
MINIMUM SIZE AND CLEAR SPACE 6
GOOD THINGS COME IN SMALL SIZES 6
EVERYONE NEEDS A LITTLE SPACE 6
AVOID THESE COMMON MISTAKES 7
LOGO DO NOT 7
OUR SIGNATURE COLOUR 8
JomPAY WORDMARK 9
TYPOGRAPHY 10
TYPEFACE ON BILLS 10
JomPAY BILL CONFIGURATIONS REQUIREMENTS FOR BILLERS 11
THE CUSTOMER REFERENCE BOX 11
PAYMENT METHOD ADVICE 11
APPROVAL FOR BILL LAYOUT 11
PLACING JomPAY AT INTERNET BANKING WEBSITES 12
PLACING JomPAY ON MOBILE BANKING APPLICATION 13

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 2
OUR BRAND
Introduction
JomPAY is a national bill payment scheme, which facilitates the payment of bills by consumers and businesses via their financial
institution’s Internet or Mobile Banking service.

JomPAY was developed as an industry initiative, including financial institutions and Billers and is overseen by Bank Negara
Malaysia. MyClear is the operator of the JomPAY scheme.

This Brand Guideline provides information on JomPAY brand standards and how the brand is to be used for communication
across all mediums.

Our Identity
JomPAY means “Let’s Pay”. Biller organisations should contact their financial institution
for further information.
It should always be spelled out as - Uppercase ‘J’ lower case
’om’ followed by uppercase ‘PAY’ Financial institutions should contact the JomPAY team at
MyClear for further support or clarification.
The JomPAY logo is composed of the ‘J’ symbol and the
words ‘JomPAY’. The relationship between these elements
are fixed and must not be altered.

The JomPAY logo was inspired by the concept of security

and connectivity. It reflects on two themes:

• reliability, security and connectivity

• pay anything and everything

3
© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my
LOGO FORMATS
The JomPAY logo can be applied to any type of communications as long as it is not obscured or distorted. The accepted colours for the JomPAY logo are:

• JomPAY Blue (spot & CMYK)

• JomPAY Black (spot & CMYK)

JomPAY BLUE Logo
The JomPAY Blue logo should be used whenever possible.
This version should only be placed on a flat white or light
colour/tone background (see page 5).
JomPAY BLACK Logo
When the blue version could not be used due to printing or
media limitations, black is the only other colour to be used.
For example, if printed on a material with a limited number of
spot colours or in a black & white format.
This version should only be placed on a white, light or mid
tone background (see page 5).
JomPAY WHITE BORDER Logo
In circumstances due to colour or layout restrictions, the
JomPAY White Border logo may be used.
This version should only be placed on a black, blue, dark, or
on a crowded picture (see page 5).

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 4
LOGO FORMATS
How It Looks Like On Different Backgrounds
Below are examples of the logo on different backgrounds. If you are unsure of what version of the logo to use or the placement of logo on other backgrounds, please contact your financial institution.
When placing the logo on imagery, please ensure it is placed within an uncluttered image area to allow for maximum legibility & visibility.

White Background Light-tone Background Mid-tone Background Black Background

JomPAY Blue or Black logo JomPAY Blue or Black logo White Border or JomPAY Black logo JomPAY White Border logo

Blue Background Light Image Background Dark Image Background Cluttered Image Background

JomPAY White Border logo JomPAY Blue or Black logo JomPAY White Border logo JomPAY White Border logo

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 5
MINIMUM SIZE AND CLEAR SPACE
Figure 1.2

Good Things Come In Small Sizes Everyone Needs A Little Space

The minimum size for JomPAY logo to be reproduced is 10mm The clear space area is the space around the logo in which
in height and width or 28 pixels in digital format. no other type or graphic elements can encroach.

These clear space requirements should be used to ensure

the logo is clearly recognised.

The clear space around the JomPAY logo is defined by the

10mm 10mm
height of the “om” in the logo. (Figure 1.1)
minimum clear space
Ensure that clear space exists on all four sides of the logo,
10mm 10mm not less than the height of the “om”. (Figure 1.2) Figure 1.3

When the logo is placed next to another logo, additional clear

space is required. (Figure 1.3)

When using the logo on a dark, blue, black or cluttered image

background, the clear space should be applied from the
outer edge of the white border. (Figure 1.4)

additional clear space

Figure 1.4
Figure 1.1

clear space area

defined by height
of “om”
minimum clear space

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 6
AVOID THESE COMMON MISTAKES
To maintain the integrity and promote consistency of the brand it is important to use the logo as described in this guideline.

Our logo is flexible enough to be applied on numerous backgrounds. The shape and the proportions of the JomPAY logo must remain unaltered to ensure consistency and confidence in a variety
of scenarios. If you are unsure around the correct use of the logo, please contact your financial institution.

Logo Do Not
Do Not Separate Text From Icon Do Not Change The Colour Balance Of The Logo Do Not Add Effects To The Logo

Do Not Stretch Or Distort The Logo Do Not Place Any Additional Text Or Graphic Elements To The Do Not Change The Fonts Of The Logo
Logo

JOM
PAY

Do Not Crop The Logo Do Not Rotate The Logo Do Not Flip The Logo

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 7
OUR SIGNATURE COLOUR
The JomPAY colour palette comprises of two primary brand colours. The following are the specific breakdowns of each of our colours:

JomPAY BLUE JomPAY BLACK

4 COLOUR PROCESS: 4 COLOUR PROCESS:
97% CYAN 0% CYAN
81% MAGENTA 0% MAGENTA
0% YELLOW 0% YELLOW
51% BLACK 100% BLACK

SPOT COLOUR: SPOT COLOUR:

PANTONE CMYK COATED PANTONE PROCESS BLACK C
P 103-16 C
RGB:
RGB: 29% RED
25% RED 29% GREEN
37% GREEN 29% BLUE
71% BLUE
HEX:
HEX: # 1C1C1B
# 18255A

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 8
JomPAY WORDMARK
Wordmark
The JomPAY wordmark must be in bold and used as one term and never be abbreviated, hyphenated or used in the plural. Variations to the wordmark is prohibited

Uppercase
JomPAY is always spelled out as in uppercase “J” and lower case “om” followed by uppercase “PAY” when used in body copy

Correct
JomPAY

Incorrect
jompay, JOMPAY, jomPAY, JOMPay, jom-pay, JOM-PAY

Helvetica Typeface
The Helvetica typeface to be used wherever possible

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 9
TYPOGRAPHY
Typeface On Bills
When setting typeface on bills, use Helvetica only. HELVETICA ARIAL
Where the Helvetica cannot be used, please substitute with HELVETICA LIGHT ARIAL REGULAR
Arial. The typeface used by the biller is also acceptable only ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
if it is legible. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
• Use Helvetica Bold and Regular font for headlines only HELVETICA REGULAR ARIAL BOLD
• Use Helvetica Regular and Light font for body copy, smaller ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
prints and fine prints
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890

HELVETICA BOLD ARIAL ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890

HELVETICA LIGHT OBLIQUE ARIAL BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890

HELVETICA OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

HELVETICA BOLD OBLIQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 10
JomPAY BILL CONFIGURATIONS
REQUIREMENTS FOR BILLERS
JomPAY Billers must display the following information on the Font size must be maximised to the allocated area of the Sample Layouts
payment advice section of their bills and applies to all forms - Customer Reference Box, and no smaller than surrounding
electronic, paper or otherwise. text in the Bill. For Billers With One Payment Reference

It must be located in a prominent position of the bill, to be

clearly visible and easily located.
Payment Method Advice Biller Code: <XXXX>
Figure 2.1
Ref-1: <XXXX XXXX XXXX >
If the Biller only accepts payments from Current or Savings JomPAY online at Internet and Mobile Banking with your
The minimum height and width of the JomPAY logo is 10mm. accounts, then the following payment method advice should Current or Savings account
be co-located with the logo and Customer Reference Box: payment method
advice

“JomPAY online at Internet and Mobile Banking with your For Billers With Two Payment References
The Customer Reference Box Current or Savings account”. (Figure 2.1)
Biller Code: <XXXX>
The Customer Reference Box contains the Biller Code and If the Biller additionally accepts payments from Credit Cards, Ref-1: <XXXX XXXX XXXX> Figure 2.2
either one (preferred) or two payment (optional) references, Ref-2: <XXXX XXXX XXXX>
the following payment method advice should be used:
which are used by customers to make payment. JomPAY online at Internet and Mobile Banking with your
Current, Savings or Credit Card account
“JomPAY online at Internet and Mobile Banking with your
The labels in the Customer Reference Box must be “Biller Current, Savings or Credit Card account”. (Figure 2.2)
Code”, “Ref-1” and optionally “Ref-2” in bold text. No other For Billers With One Payment Reference
(Bahasa Malaysia Version)
variations of the labels are allowed. Alternate copy for the payment method advice may be
submitted to your financial institution for approval.
The top and bottom of the Customer Reference Box must be Biller Code: <XXXX>
Figure 2.3
aligned to the top and bottom of the logo. Allow sufficient Ref-1: <XXXX XXXX XXXX >
Billers can also choose for the payment method advice to be
clear space between the logo and the Customer Reference in Bahasa Malaysia. (Figure 2.3 & Figure 2.4) JomPAY online di Perbankan Internet dan Telefon Mudah
Box. Alih dengan akaun semasa atau simpanan
Approval For Bill Layout payment method
advice
Vertically centre the Biller Code and payment reference For Billers With Two Payment References
details in the Customer Reference Box. Final bill layout must be approved by your financial institution (Bahasa Malaysia Version)
before going to print.
Type is in bold for labels and normal for information and set Biller Code: <XXXX>
in Helvetica (preferred), Arial or in the style of the Bills’ Ref-1: <XXXX XXXX XXXX> Figure 2.4
Ref-2: <XXXX XXXX XXXX>
general text providing it is legible.
JomPAY online di Perbankan Internet dan Telefon Mudah
Alih dengan akaun semasa, simpanan atau kad kredit

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 11
PLACING JomPAY AT INTERNET BANKING
In accordance with the JomPAY Rules and Operating Procedures, the JomPAY service must occupy a prominent position within the pages or menu within a financial institution’s Internet or
Mobile Banking services.

Additionally, the JomPAY logo must appear where the customer selects, or has selected the option to make a JomPAY bill payment.

JomPAY respects that every financial institution has a different approach to the design of their Internet and Mobile Banking services. Following are samples on the logo placement for the
JomPAY logo within a website and mobile site platform.

The labels “Biller Code”, “Ref-1” and “Ref-2” must be used and no variations to these labels are allowed.

MyBANK MyBANK
My Accounts Transfer Top Up Claim Mobile Pay Bills My Accounts Transfer Top Up Claim Mobile Pay Bills

Hi TOM TANKS! Open Payment

Favourite Payment

JomPAY

From: Select Account

Biller Code:
View Accounts
Ref-1:
Mailbox Ref-2:

Special Offers Amount:

Confirm Clear

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 12
PLACING JomPAY ON MOBILE BANKING
APPLICATION
The following is a sample for mobile banking.

12:34 PM 12:34 PM 12:34 PM

Payments Pay Bill Cancel Pay Bill Pay

My own Anyone’s Pay to Overseas My own Anyone’s Pay to Overseas

Accounts Accounts JomPAY Mobile Accounts JomPAY
RM Accounts Accounts Mobile Accounts

ADD NEW BILLER From

Transfer Pay Anyone

Move money between All you need is their
your accounts Account Number
ASTRO Savings Account $2,206.19

TENAGA NASIONAL BERHAD

To

SYARIKAT BEKALAN AIR SELANGOR SDN BHD

Biller Code:

Pay to Mobile Pay Bills MAXIS Ref-1:

Simply using their Using the JomPAy
mobile number details on your bill

Ref-2:
TELEKOM

Accounts Payments Preferences DEWAN BANDARAYA KUALA LUMPUR Amount $

Accounts Payments Preferences Accounts Payments Preferences

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice. jompay.com.my 13
 For further information:
▪Billers should contact their Financial Institution.
▪Financial Institution should contact the JomPAY team at MyClear.

© 2014 Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear). All rights reserved. The information
in this document is proprietary and confidential to MyClear and is subject to change without prior notice.