Fit and Healthy

What are the most common Health

challenges in today’s society?

• Diabetes/Sugar
• Obesity
• Arthritis/Joint Pain
• Heart/Coronary Disease
• Stress
• Tiredness
• Hypertension
• Anemia
 As per latest surveys

•In India estimated 30 million diabetic patients.

•India's diabetic population now ranks first in the
world
•The number of diabetic patients will increase
three times by 2025
(2007- Express Health Care Mgt.)‫‏‬
{India to have Nearly 60 per cent of the
world’s heart patients by the year 2020
{The average life expectancy of an Indian
has increased by around 25 per cent
{(2007- Express Health Care Mgt.)‫‏‬

•15% people of overall population are suffering from Obesity comprising of mainly Urbanities
•40 to 50 million overweight subjects belonging to the upper middle class in the country today.
 You have two choices …
Protect your health – Live Healthy life-style

OR

Ignore Health – Fall Sick – Visit Doctor – Spend on Medicines

We Choose Second one Easily….

But what is Health Retail Industry??

Alternative Medicines – Ayurvedic, Unani, Homeopathy

medicines etc.

Health food - Protein powder, Calcium Sandoz, Sugar free

chocolate etc.

OTC and Medical Care – Lens solution, Eye drops,

Mouthwashes, Relispray.

Home health equipment - Thermometer, Hot cold packs,,

Accucheck ,BP monitors etc

Foot care - Foot files,Insoles,Arch support, Foot creams etc

Baby care – Rubber sheets, Teethers, Bottlebrushes ,LBW

food etc.
Health…a paradigm shift

Six Packs Abs

To Eat “Vitaminwala”
Exercise
Products

Self Have peace of Mind

Confident

No deficiency of No Weight Gain

minerals/vitans
Feel Young
Fit Body
Cheerful/Joyful Good Looks
Eat Fresh
Food
Category Objectives

{ To fulfil everyday health needs of families

{ To take Health to every location.
{ To focus on lifestyle disorders like diabetes, Hypertension etc.
{ To give our customer enriching experience of “Khushiyon se
bhari jholi”.
 Sections to be developed

{ Fitness Manager - Lifestyle –

Diabetes/Hypertension/cardiac/obesity
{ Ayurveda Plus – Ayurveda, Unani, Siddha, Alternative therapy
{ Foot and Ortho - Foot care and ortho support
{ Healthy bites - Health food
{ Home doc - OTC and medical care
 How will we drive it…

OFFERS

FLOOR
ASSORTMENT
ACTIVTIES

SALES
DRIVEN BY

LOYALTY CUSTOMER
PROGRAMMES EDUCATION
Category classification
 2009-10
The Year Ahead
 Margin improvement – Fit and
Healthy
Revise TOTS
{ To improve margins on key MCs Revise Assortment mix
{ To improve contribution on
key MCs

Curb Margin loss

Margin trackers
Markdown trackers
 Health Services

Objective
A value destination for Lifestyle management
and basic consultation without compromising Consulting
on quality of care
Diagnostics
Plan for 09 -10
{ Health Cards Clinic
Card
{ Clinic
{ Advisory - direct/online
Add on services
Current Status Dietician
{ Work in progress
Optician
Health camps
Launch date : Pilot planned by Sep 09
Number of stores : Select stores and
Family Centers
 The Retail and Clinic model

plus plus

Health products Health card Clinic

Pilot Stores
{ Pilot store – Vashi Raghuleela Mall
{ Top 8 cities
{ Family centers and other large stores
{ Consumer receptive to Health as a category
My Health Clinic
 Fitness Manager

Objective
Section within fit and Healthy to address
lifestyle management in general and obesity
specifically.
Plan for 09 -10
{ Section enhancement
{ New launches and promos
{ Activations for consumer
excitement/education
Current Status
{ Rolled in 65 stores
{ Home health equipment and lifestyle health
foods 08-09 – 4.5 cr
{ Growth against 2007-08 – 94%
Launch date : Operational
Number of stores :100 by end of 2010
Wednesday is Health Day
How we will drive
VM Plan – Wednesday is Health
Day