MTI Newsletter
Current projects of
MACHWÜRTH TEAM INTERNATIONAL
Organisational and Personnel Development
Ines Hofmann
Ines Hofmann
Dipl.Betriebswirt (FH)
Certified Intercultural Business
Trainer/Moderator (IBT/M)
Bachelor in Psychology
“Real life experience is in-
valuable and cannot be re-
placed."
With this statement, Ines Hof-
mann summarizes her philoso-
phy and experience as an inter-
cultural coach and trainer.
She was born in 1965 in South
Germany and grew up in a tra-
ditional entrepreneurs family. At
her apprenticeship at home,
she soon got to know the
meaning of key-values as re-
sponsibility, professionalism
and reliability to customer.
The holder of a dual-BA in eco-
nomics and psychology has
spent three years in Hong Kong
and six years in Brazil, as an
expatriate family, mother of two
children and professional trainer
and consultant.
MACHWÜRTH TEAM INTERNATIONAL • Dohrmanns Horst 19 • D-27374 Visselhövede
Phone: +49 (0) 42 62 / 93 12 - 0 • Fax: +49 (0) 42 62 / 38 12
Email: info@mwteam.com • Internet: www.mticonsultancy.com
In Hong Kong she proved her- the first Certified Intercultural
self as a competent language Business Trainer and Modera-
teacher and German-Culture- tor. She is the only trainer in
Trainer in the Hong Kong Uni- Germany, running the training in
versity. The exposure to and Portuguese language for Brazil-
the interpersonal relationship ians.
with Chinese required the ulti-
mate understanding of the (Languages: German, English,
deeply rooted traditional values Portuguese)
and beliefs of the Chinese cul-
ture.
For the Brazilian Ministry of
Culture and Education, she
worked as a consultant to man-
MTI
age social projects for this vast,
complex and socially challenged
country. During that time she
learnt the meaning of intercul-
tural competence, teamwork
and communication skills.
Back in Germany she is working
as an intercultural trainer, con-
sultant and coach for interna-
tional companies, their execu-
tives with their families. She
specialises dealing with inter-
cultural conflict management,
international teams, international
leadership and culture shock for
expatriates.
Her psychological approach is
systemic family coaching for ex-
patriates to provide a successful
adaptation to the new country.
She trains the employee in the
business sphere as well as
working with the rest of the fam-
ily on daily life issues.
The “Deutsche Gesellschaft für
interkulturelle Trainingsqualität”
proofed Ines Hofmann´s own
developed Doing Business with
Germans as excellent and she
gained the status as one of