Consumer perception and buying behavior towards refrigerators

Questionnaire

Name :

Address :

Occupation :

Conatct No :

1.) Please specify your age?

a) < 20 years
b) 20-32 years
c) 33-45 years
d) 46-60 years
e) > 60 years

2.) Education level?

a) Matric
b) Sr. Secondary
c) Graduate
d) Post Graduate
e) Professional Degree
f) Others

3.) Gender
a. Male
b. Female
4.) Which brand of refrigerator do you own currently
a) LG
b) Videocon
c) Whirlpool
d) Samsung
e) Voltas
f) Others

5.) How long do you own a refrigerator

a. Less than one year
b. More than one year less than three year
c. More than three years but less than five years
d. More than five years

6.) What is the reason for purchasing new washing machine

a. Problem with the old machines
b. Better features in new machines
c. Others

7.) What type of washing machine you are going to buy

a. Fully automatic
b. Semi automatic
c. Basic model

8.) How did you come to know about your brand / model of refrigerator
a. Newspapers
b. Friends
c. Magazines
d. Others

9.) What is the size of the family?

a) 1
b) 2
 c) 3- 4
d) >4

10.) What is your average annual income?

a.) Below 1,00,000 b.)Rs.1,00,000 to 3,00,000

b.) Rs. 3,00,000 to 5,00,000 d.)Above Rs.5,00,000

11.) Where do you like to go for shopping?

a.) Super Market b.) Mall

c.) Traditional Shop d.)e-Shopping

12.) How many time you like to visit this place for purchasing refrigerators?

a.)1 to 3 Years b.) 3 to 5 Years

b.)5 to 7 years d.) Above 7 Years

13.) Are you brand conscious?

a.) Yes b ) No
14.) Are you satisfied with the variety of brand availability in the market

a.) Yes b ) No

15.) If yes you prefer?

a.) National brand b.) International brand

16.) Which parameters effect you’re buying decisions?

a.)Quality b.) Price

c.) Easy Availability d.)National /State

17.) Which type of refrigerators products you prefer?

 a.) Indigenous b.) Imported

18.) How much percent you spend on refrigerators products from total consumption?

a.) 10% b>) 20%

b.) 30% d.) more than 50%

19.) Which factor mostly affects your decision while purchasing any refrigerators

products?

a.) Friends b.) Advertisement

c.)Parents d.) Other

20.) How will you rate your product in terms of following factors?

Excellent Very Good Good Average Below Average

Price {} {} {} {} {}

Quality {} {} {} {} {}

Look {} {} {} {} {}

Durability {} {} {} {} {}

21.) On what basis you purchase that specific brand of Washing Machine (please rank)
a. Superior quality
b. Value for money
c. Durability
d. Brand image
e. Celebrity endorsements
f. Added features
g. Recommended by others

22.) What is your opinion about the celebrity endorsement in washing machine
 a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree

23.) What is your opinion regarding about ‘After Sales Service’ of Washing Machine?
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree

24.) Which character attracts your choice?

a.) Brand Name b.) Price

c.) Company d.) Packaging

25.) Suggestions.--------------------------------