Foundations of Engineering CorelDRAW - Skills Assignment

Logo Redesign
Standards
1.2: Demonstrate creativity by asking challenging questions and applying innovative
procedures and methods.
1.4: Model work readiness traits required for success in the workplace including integrity,
honesty, accountability, punctuality, time management, and respect for diversity.
1.5: Apply the appropriate skill sets to be productive in a changing, technological, diverse
workplace to be able to work independently and apply team work skills.

Enduring Understandings
 Symbols have the power to communicate ideas, messages and identities.

Essential Questions
 How can something as complex as an identity of a company, service or organization be
conveyed through simple images and text?
 What is a logo and why do we need them?
 What types of images go into creating a logo?

Learning Objectives
Students will:
 Learn how to create vector images in CorelDRAW by using the Pen, Shape and
Selection tools
 Learn how to create and work within a black and white and limited color palette.
 Examine and discuss what is and is not a logo and why they are necessary.
 Learn how to pair type and images in order to express the identity of a company.
 Experiment with different ways type may be treated in a logo design.

Background
A logo is more than an interesting symbol or type on a page. It is a powerful communication
and marketing tool. Logos have the ability to foster instant recognition of a company, person
or product by the public. As the messages or identity that a company chooses to promote over
time may change, so does the design of their logo.
Foundations of Engineering CorelDRAW - Skills Assignment

Context
You are a marketing manager here at SHS Marketing Firm. As a marketing manager, you will be
responsible for delivering high quality projects on time and to budget through the effective
management of timelines, people and resources. The Marketing Project Manager is the
agency’s control tower, managing workload and resources with precision. It is essential that
you manage your workload in order to meet the needs of all clients.

Project Design Brief

Client X is looking to rebrand their company. Focus groups have indicated that the client’s logo
is in need of a redesign. The client does not want to abandon all aspects of their current logo,
so make sure to incorporate some features of the current design. It is your responsibility to
create 3 alternate logos for Client X. After sketching out your three logos, seek feedback from
other members (peers) in your firm.

Rules and Principles of Logo Design

1. A logo must be describable
2. A logo must be memorable
3. A logo must be effective without color
4. A logo must be scalable. So it should look good at 12”X12” and 1”X1”
Foundations of Engineering CorelDRAW - Skills Assignment

Logo Redesign
Company Research Checklist

Company Name: _______________________________
What type of company did you choose?
_____________________________________________
Sketch at least 3 designs and record peer feedback in
the space provided.
Sketches
1.
 Research your company and their logo history
 3 hand drawn sketches for the alternate logos
 Seek peer feedback on your hand drawn sketches
 3 CorelDRAW files (.cdr file)- vector image – should
be turned into Google Classroom
Feedback

2.

3.