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V, Sony TV, Zee TV, Star News, ESPN sports are most widely
media.
METHODOLOGY
services.
Daewoo is global enterprise committed to developing new technologies with practical developing local
market intelligence, building our world wide network and cultivating long-term customer relationships.
FINDINGS & ANALYSIS
of other .
O the rs
18%
TV
56%
R e a d ing
26%
TV R e a d ing O the rs
2. 29% of total said they watch general entertainment
S c ie nc e G e ne ra l
8% E nte rta inme nt
S p o rts C ha nne l
29%
17%
M us ic C ha nne l
N e ws C ha nne l
23%
23%
only.
O the rs
11%
M us ic A s ia
15%
CHV
44%
MTV
30%
Zee News i.e. 36%, 19% favoured BBC and rest goes to
CNN i.e. 8% .
CNN
8%
BBC S ta r N e ws
19% 37%
Ze e N e ws
36%
S ta r N e ws Ze e N e ws BBC CNN
5. Majority of people watches both ESPN of star sports rest
D D S p o rts
13%
E S P N S p o rts
87%
E S P N S p o rts D D S p o rts
6. Discovery was given preference over National Geographic
N a tio na l G e o
29%
D is c o ve ry
71%
D is c o ve ry N a tio na l G e o
7. People marked Sony with 26% was first choice. Zee was
second with 21%. Star Plus was third with 17% followed
channels.
G. ENT.
Channel
DD 1 4%
6% Sony
Starworld
7% 26%
DD M
8%
ATN TV
11%
Zee
21%
Starplus
17%
8. Newspaper was preferred over magazines with 53%
O the rs
10%
N e ws p a p e rs
M a g a zine s 53%
37%
N e ws p a p e rs M a g a zine s O the rs
9. On being questioning about which magazines people read
magazines.
Others
Stardust 7% India Today
6%
A& M 25%
4%
B. India
8%
Business
Today Outlook
9% 14%
Filmfare
7% Femina B world
7% 13%
10. Times of India wins majority race cepturing 39%,
Rest
Hindu
3%
Ind Exp. 7%
5%
TOI
37%
ET
19%
HT
29%
LIMITATIONS
of India .
that people don’t shy away from Daewoo even if they had
a good experience.