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100 TASK STARTUP Corporate + Startup Corporate only Startup only

WEEKS: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

SETUP LAUNCH SCALE


PLAN MISSION STAFF LAUNCHPAD COLLECT IDEAS VALIDATE IDEAS MAKE STARTER-KITS STAFF TEMPORARILY DEVELOP MVP BUILD FUNCTIONS SET UP KPI REPORTS GO LIVE STAFF PERMANENTLY LEARN FROM DATA OPTIMIZE FUNCTIONS BEST PRACTICES INDEPENDENCE

Create "long Rank business Groom &


Distil into Set up Lean Bring in core Gather requirements Define Top 20 Start KPI Phase in OKR Benchmark ventures
Gather all steps Design target org chart list" of business models on prioritize
"short list" PMO team for each function KPIs Reporting system across major KPIs
models "short list" product roadmap

Compare using
Allocate budget
CROSS-FUNCTIONAL

Map ecosystems "Business Model Implement Starter Dig deeper using ad hoc Designate functional experts
to launchpad Design operating model
of future growth Canvas" for Kits reports for each function across Launchpad & ventures
and ventures
"short list"

Perform design-
Follow "Lean Startup" loop until Establish proper financial reporting,
thinking workshops Create budget
achieving "Customer Validation" controlling, & compliance

Build Proof of Concept of #1 Define target Define best practices


business model org chart for each function

Implement best Implemented


practices best practices

Conduct compe- Compare how


Institute HR Prepare daily, Accelerate Navigate using Re-assess
Set financial titive analyses to compete in Secure external Create self-explanatory
Define goals Independence Finalize name weekly, and execution of daily, weekly, & suppliers
targets ("Porter's 5 "Blue Ocean" investment Internationalization Blueprint
Dashboard monthly reports hiring roadmap monthly reports & partners
Forces") for "short list"

Analyze progress Staffed 100%


Decide on one of Kick off hiring Incorporate legal
Streamline steps toward financial Optimize CAC vs. CLV with permanent
"Three Horizons" roadmap entity
targets employees
BUSINESS

Transfer proven
business models Start handovers Accelerate
Determine budget to fund plan Set up bank accounts
to ecosystems to permanent hires work force
of future

Develop EIR
Set up accounting Funded
programs

Perform legal check


Kick off hiring
of business model
roadmap
& key documents

Automate
Define central & local Re-design operating model
Set up customer care important
logistics value stream according to data
manual processes

Eliminate
Perform capacity-
Set up content production Ramp up facility operational
OPERATIONS

planning for facility


bottlenecks

Build supply chain

Organize distribution

Compare using Improve Build brand &


Focus on cross-channel
"Customer Develop brand bible Institute sales funnel Prepare Press List management execute PR
MARKETING

marketing mix that works


Discovery" of sales funnel strategy
SALES &

Prepare cross- Conduct Launch Improve customer


Finish logo and creatives channel marketing PR Campaign Enhance CRM care processes
strategy & Paid Marketing to maximize NPS

Prepare tech Stress test & Analyze customer Optimize payment mix, Achieved
Organize ideation Determine Tool Complete Select payment Implement ongoing
infrastructure bug-fix across engagement fees, check-out funnel, Product-
contest Stack Competition Matrix service provider knowledge sharing
and security functions with product & fraud prevention Market Fit

Compare how to
PRODUCT & TECH

Negotiate Enhance UI/UX


innovate ("10 Types Set up Data
framework Specify MVP according to
of Innovation") Warehouse
agreements usability tests
for "short list"

Boost tech stack's


Create basic
Continue testing & bug-fixing scalability, availability,
prototype
speed, & security

Create design
& wireframes Develop MVP
MILESTONES

Validated Venture Stress Test Go Live

Allocated Budget Hiring Start Long List Short List Launchpad Ready Hiring Start MVP Specification KPI Reporting MVP Developed Data Deep-Dive Investment Best Practices Independent
(Launchpad) (Venture) Secured Implemented Venture

If you enjoy the "100 Task Startup" playbook, please share it or contact us to discover how you can leverage it to achieve your goals: 100tasks@bell.ventures Website: www.bell.ventures
All rights reserved © 2018 Bell Ventures GmbH | Sources: Five Forces, Competitive Advantage (1980), Michael Porter. The Lean Startup (2011), Eric Ries. Three Horizons, The Alchemy of Growth (1999), Stephen Coley et al. Business Model Canvas, Business Model Generation (2010), Alexander Osterwalder et al. Blue Ocean Strategy (2004), W. Chan Kim et al. Ten Types of Innovation (2013), Larry Keeley et al. Customer Development, Four Steps to the Epiphany (2005), Steve Blank.