Barilla SpA Case Solution

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Case<br />
Presentation<br />
Barilla SpA<br />
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Introduction
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Company & Industry background
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•
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World’s largest pasta producer in
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1990
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00; top: 10.51em; >
•
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Pasta Share - 35% in Italy and 22%
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in Europe
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Channels of Distribution
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•
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Products divided in 2 categories –
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“Fresh” and “Dry”
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•
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Fresh Products had 21 day Shelf
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Lives
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Dry Products had Long ( 18 to 24<br />
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Shelf Lives<br />
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•
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Retail Outlets – Small independent
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The Issue
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•<span style= left: 0.55em; bottom: -0.06em; word-spacing: 0.01em; colo
r: #000000; margin-right: 0.55em; >During the late 1980s, Barilla suffered</span
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increasing operational inefficiencies and<br />
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