Lee Min-ho as Kim Tan[12][13][14][15][16][17][18]
Jung Chan-woo as young Kim Tan The future heir to the Jeguk (meaning "Empire") Group.[19] He is the son of his father's mistress, but is listed in the family registry as the second son of the wife in order to be a legitimate heir. Though hot-headed and at times immature, Kim Tan is warm-hearted and honest. Although he is engaged to Rachel Yoo, he is attracted to Cha Eun-sang at first sight and falls in love with her despite her poor background.[20]
Park Shin-hye as Cha Eun-sang[21][22][23][24]
Down-to-earth and somewhat cynical, Eun-sang diligently works part-time jobs to support herself and her mother after her sister leaves for the U.S. She lives in Kim Tan's home, since her mother is a live-in housekeeper of the Kim family. She is enrolled in Jeguk High School on a welfare scholarship given by President Kim.
Kim Woo-bin as Choi Young-do[25][26][27]
Yang Hyun-mo as young Choi Young-do The heir to the Zeus Hotel Group. Known for his cunning intellect and volatile manners, he is feared by his classmates, whom he bullies.[28] He is formerly best friends with Kim Tan, but a misunderstanding made them enemies. Young-do begins picking on Eun-sang to irritate Tan but he soon realizes that's not the only reason she's always on his mind. Supporting[edit] Jeguk High School[edit]
Kim Ji-won as Rachel Yoo[29][30]
Kim Tan's fiancée. The rich, chic and haughty heiress of clothing company RS International, she is also known as "Jeguk High School's "Paris Hilton". She dislikes Cha Eun-sang, and attempts many times to split her and Kim Tan apart. She is also on close terms with Tan's half-brother, Kim Won.
Kang Min-hyuk as Yoon Chan-young[31][32]
Son of the Jeguk Group's secretary. Kind, cool-headed, warm, and smart, Chan-young always sees the best in people. Despite being in the social care group, he doesn't get picked on by the "higher social status" students because he is the class president. He is also Eun- sang's best friend, and his friendship with her makes his girlfriend, Lee Bo-na jealous. Nonetheless, Chan-young thinks that everything Bo-na does is cute, especially when she is jealous.
Kang Ha-neul as Lee Hyo-shin[33]
Son of the attorney general. Calm and laid back, he runs the school broadcasting system together with Bo-na and later Eun-sang. He is also close friends with Kim Tan. Hyo-shin is constantly pressurized by his family to get into law school, despite his dislike for the profession. To overcome his family's pressure, he joins the army without telling anyone besides Tan and Rachel. Hyo-shin also has a one-sided crush on his private tutor, Jeon Hyun-joo, but later falls for Rachel.
Krystal Jung as Lee Bo-na[34]
Daughter of the CEO of Mega Entertainment. Though somewhat spoiled, she is actually kind-hearted. She is Kim Tan's first love and ex-girlfriend, and now they are still on friendly terms. She is now dating Chan-young. She dislikes Eun-sang at first for being Chan-young's best friend, believing that "there is no way for a girl and a boy to simply be just friends", but as the time goes by she became friends with her.
Park Hyung-sik as Jo Myung-soo[35][32]
Son of the CEO of Victory Law Firm, the largest law firm in town. He is quick-witted, playful and often jokes around. He often hangs out at night clubs and take photos of his friends. He is best friends with Young-do and Bo-na (the three often hang out together in Myung-soo's studio, where there is a wall covered in pictures of his friends and family.).
Jeon Soo-jin as Kang Ye-sol
The daughter of a former bar hostess who owns 10 large bars in Gangnam, Seoul. She is Lee Bo-na's best friend. Her existence in Jeguk High School was unremarkable until Rachel exposed her mother's profession, which temporarily halted her friendship with Bo-na. She has a crush on Choi Young-do.
Choi Tae-hwan as Lee Sang-woo
Choi Young-do's lackey.
Yang Seung-pil as Hyo-joon
Choi Young-do's lackey.
Cho Yoon-woo as Moon Joon-young[36]
A victim of Choi Young-do's bullying at Jeguk High School due to his "welfare status". He later leaves to another school.