Sarvottam Institute of Tech

Departm
S.No Faculty Name Designation Qualification Details of Research

1 Dr. Arpita Srivastava Associate Professor Ph.D, M.B.A, (UGC Published Paper titled “ Consumer Behavior
NET Qualified) Global Journal of Finance and Management
Research India Publication, Delhi (IIT DELHI

Published Paper titled “Consumer Behaviou

with reference to Delhi (NCR)” in Global Jou
Volume 5, Number 5 (2013),pp. 10-14, Rese

Published Paper titled “Effect of T.V advertis

Rural and Urban Buyers on mobile phones”
4, Number 5, Nov 2012 pp 21-24. ISSN 097
DELHI)

Published Paper titled “Customer Perceptio

study of Noida and Ghaziabad” in SAJMMR
Management Research) Volume 2, Issue 2 F

Published Paper titled “Reverse Logistic a k

IMI Disha Journal of Indore Management In
-293 X Pg 65 -68, Indore Management Instit

Published Paper titled “Public Private partn

in Business Research An international journ
no 41, Jai Printing press Meerut

Published Paper titled “Effective Product an

Winning Proposition” in Marketing Masterm
November 2008, Pg 42-47, ICFAI Printing Pr

Published Case Study on “Hariyali Kissan Ba

Research An international journal in Busines
Printing press Meerut.

Published Paper titled “Retailing: A Buzz wo

journal in Business, ISSN 0972-2785 Vol. Jan
Published Paper titled “Retailing: A Buzz wo
journal in Business, ISSN 0972-2785 Vol. Jan

Published Case Study “New Air Deccan cam

An international journal in Business, ISSN 09
press Meerut.

Published Paper titled “Indian Retail: New F

University Press , ISSN 0972-5156 , Septemb
Hyderabad.

Published Paper titled “Creating global bran

Research An international journal in Busines
Printing press Meerut.

Presented Paper titled “Role and importanc

“Super Plough : Shanti” in 8th International
Through Strategic Innovation and Entrepren
At JIMS Kalkaji on 15th February 2013

Presented Paper titled “Innovation: Taking R

Rural Market” in the SCMS National Confere
and Sustainability” held during October 16-
Delhi

Presented Paper titled “Capitalizing on Inno

study of Micromax Mobile ” in Rural Marketi
held on 23-24 February, 2012 at Asia Pacific

Presented Paper titled “Building a service b

National Conference on 'Marketing of Servic
(GBU) Greater Noida 19th Dec,2011

Paper titled “Gen Nxt Consumer behavior”

practices in the era of globalization : evoluti
management Noida on 14th-16th Oct,2011

Presented Paper titled “Bottom of the Pyram

Institute of Management (New Delhi) Natio
Tomorrow on 13th and 14th Jan,2011

Paper titled “Rural Market- The marketer’s

Marketing trends and practices in the era of
Institute of management Noida on 26 Feb,2
 Paper titled “Rural Market- The marketer’s
Marketing trends and practices in the era of
Institute of management Noida on 26 Feb,2

Presented Paper titled “ Effective Product an

Winning Proposition” at IIM Kozhikode in t
Understanding and tapping the rural marke

Presented Paper titled “Brand building initia

(GIBS) Delhi National Conference on manag
and management ) on 12-13 Feb, 2010

Presented Paper titled “Impact of Rural Chi

Moving Consumer Goods” in a national sem
Management Studies Barely on 10-11 Oct 2

Presented Paper titled “Indian Retail Journe

School Greater Noida in the National confer
global business scenario” on 28-29 Nov, 200

Presented Paper titled “Recession: A brand

Greater Noida in the National Seminar on “M
recession “ dated 10 April 2009, Pg 41

Presented Paper titled “Role of opinion lea

television” (A study in Bhisma Nagar Gram P
Contemporary Research in Business Manag
Jambheshwar University of Science and Tec
2009 ,Pg no 368, Vayu Education of India Ne

Presented Paper titled “Rural market new b

Seminar on Rural Markets in INDIA at Vidya
Pg no 60

Presented Paper titled “The Future Battle o

at IIM Kozhikode in the conference on Mar
269

Paper titled “Creating Global Brands: A Win

Conference (NICOM 2007) at Nirma Institut
Paper titled “Impact of Brand Ambassdors o
Hindu University in International conferenc
05-06 Dec, 2009 Pg no 98

Paper titled “Issues and Challenges in mode

in the International conference on “Ongoing
Pg no 11
stitute of Technology and Management Greater Noida
Department of Management Studies
Details of Research Paper Published/Presented

ed “ Consumer Behavior Towards Passenger Cars- A Study in Delhi NCR” in

nance and Management, ISSN 0975-6477 Volume 6(2014),pp. 589-598,
cation, Delhi (IIT DELHI)

ed “Consumer Behaviour Towards Purchase of Mobile Phones: A Study

elhi (NCR)” in Global Journal of Finance and Management, ISSN 0975-6477
5 (2013),pp. 10-14, Research India Publication, Delhi. JNU (Delhi)

ed “Effect of T.V advertising on buying behavior : A comparative study of

yers on mobile phones” in Global Journal of Finance and Management Vol
012 pp 21-24. ISSN 0975-6477, Research India Publication, Delhi. (IIT

ed “Customer Perception Regarding Purchase Behaviour towards malls: A

Ghaziabad” in SAJMMR (South Asian Journal of Marketing and
rch) Volume 2, Issue 2 Februrary, 2012 with ISSN 2249-877X.

ed “Reverse Logistic a key for effective utilization of resources in India” in

Indore Management Institute , Vol 2 No.2, November 2009, ISSN -0974
dore Management Institute Press, Indore.

ed “Public Private partnership- A new equation in Indian Railway Retailing”

h An international journal in Business, ISSN 0972-2785 Vol. Jan, 2009 Pg
ress Meerut

ed “Effective Product and Positioning Strategies for the Rural Market – A

n” in Marketing Mastermind The ICFAI University Press ISSN 0972-5156,
42-47, ICFAI Printing Press, Hyderabad.

y on “Hariyali Kissan Bazaar: The Great Indian Rural Mall” in Business

tional journal in Business, ISSN 0972-2785 Vol. May, 2008 Pg no 45, Jai
ut.

ed “Retailing: A Buzz word in India” in Business Research An international

ISSN 0972-2785 Vol. Jan, 2008 Pg no 25-27 , Jai Printing press Meerut.
y “New Air Deccan campaign kicks –off – a review” in Business Research
rnal in Business, ISSN 0972-2785 Vol. Dec, 2007 Pg no 23 , Jai Printing

ed “Indian Retail: New Face of India” in Marketing Mastermind The ICFAI

SN 0972-5156 , September 2007, Pg no 59 , ICFAI Printing Press,

ed “Creating global brands: A winning business preposition” in Business

tional journal in Business, ISSN 0972-5156, Vol. April, 2007 Pg no 20 , Jai
ut.

ed “Role and importance of rural entrepreneurs in India : A Case Study of

nti” in 8th International Conference on Transforming The Global Economy
novation and Entrepreneurship
n 15th February 2013

ed “Innovation: Taking Rural India Forward (20 interesting innovations in

e SCMS National Conference on “Innovation for Competitive Edge: Growth
held during October 16-17, 2012 at the India International Center, New

ed “Capitalizing on Innovation and Customization in Rural Market: A case

Mobile ” in Rural Marketing Summit on Rural India in the New Millennium
ary, 2012 at Asia Pacific Institute of Management New Delhi

ed “Building a service brand : A case study of Discovery Channel ” at

e on 'Marketing of Services in Global Scenario: Issues and Challenges'
a 19th Dec,2011

xt Consumer behavior” “National Conference on Marketing trends and

of globalization : evolution or revolution” at Jaipuria Institute of
on 14th-16th Oct,2011

ed “Bottom of the Pyramid –opportunities for Marketers” at Asia Pacific

ment (New Delhi) National Conference on Marketing Yesterday-Today –
and 14th Jan,2011

Market- The marketer’s Seventh Heaven” for “National Conference on

d practices in the era of globalization : evolution or revolution” at Jaipuria
ment Noida on 26 Feb,2010
ed “ Effective Product and Positioning Strategies for Rural Market –A
n” at IIM Kozhikode in the conference on Marketing to Rural Consumer
tapping the rural market potential dated 3-5 April 2008

ed “Brand building initiatives” at Gitarattan International Business School

al Conference on management (Innovative strategies for value creation
on 12-13 Feb, 2010

ed “Impact of Rural Children in the buying habits of Parents in Fast

Goods” in a national seminar on Rural marketing at Invertis Institute of
es Barely on 10-11 Oct 2009

ed “Indian Retail Journey from Gear five to Gear…” at GNIT Business

a in the National conference on “Management Challenges in the changing
nario” on 28-29 Nov, 2009

ed “Recession: A brand building opportunities” at INJ Business School

e National Seminar on “Marketing Challenges and opportunities during
0 April 2009, Pg 41

led “Role of opinion leader in the Rural Markets in the purchase of color
in Bhisma Nagar Gram Panchayat) at A National Seminar on
arch in Business Management at Haryana School of Business, Guru
rsity of Science and Technology Hisar (Haryana) dated 18-19 March
yu Education of India New Delhi

ed “Rural market new beacon of hope for Marketers” at A National

arkets in INDIA at Vidya School of Business Meerut, 19th-21st Feb ,2009

ed “The Future Battle of Insurance in Rural Market (A case study on LIC)

the conference on Marketing to Rural Consumer dated 6-8 April 2009 Pg

ng Global Brands: A Winning Business Proposition” in International

2007) at Nirma Institute of management, Ahmedabad
 of Brand Ambassdors on Buying Behaviour of Rural youths” at Banaras
International conference on Agripreneurship and Rural development on
no 98

and Challenges in modern Indian Retail” at ASM group of Institute Pune

conference on “Ongoing Research in Management & IT” 14-15 April 2009
nt Greater Noida
Conference or Workshop attended Book written

Attended one day MDP- "Talent Management- A Heart of Marketing Management

Transcendence in Knowledge Economy" on October 27, 2017 at published by VIKAS
G.L Bajaja Institute of Technology and Management PUBLICATION
Attended Faculty Development Programme on Strategy in MDI,
Gurgaon, India, May29, 2015.

Attended and Presented Paper titled “Effect of T.V advertising

on buying behavior : A comparative study of Rural and Urban
Buyers on mobile phones” in International Conference on
“Leadership in Business and Management for Sustainable Global
Economy” (LBMSGE -2012) in IIT Delhi (Dept. of Management
Studies) on 3rd and 4th November, 2012 New Delhi
Attended 3rd IIMA Conference on Marketing Paradigms for
Emerging Economies, 2009 at IIM Ahmedabad on 7th-9th
Jan,2009

Attended a Panel Discussion on “Impact of Economic Slowdown

on Rural Markets in India” at India International Centre, on
March 05, 2009

Attended a two days Panel Discussion on “Common Service

Centers: The Change Agent” organized by FICCI on 19-20 March
2009

Attended AICTE sponsored FDP on “Advances in Marketing” at

Jaipuria Institute of management NOIDA from 1st June – 14th
June 2009

Attended Panel Discussion on “Retailing Challenges in the time

of Economic Slowdown” by ASSOCHAM on 8 Nov, 2008

Attended Indian Marketing summit 2008 “Inclusive Marketing:

Innovative Strategies for the development of Masses” on 22-23
February, 2008 at India Habitat Centre, New Delhi
Attended Indian Marketing summit 2008 “Inclusive Marketing:
Innovative Strategies for the development of Masses” on 22-23
February, 2008 at India Habitat Centre, New Delhi

Represent GSBA in 20th National Convention & SME Exhibition

on Nov 14-15 , 2008 by Ghaziabad Management Association

Attended Indian Marketing Summit 2007 “ Marketing in India:

Challenges and Responses” on 16&17 January,2007 at Indian
Habitat Center, New Delhi

Attended Workshop on “Training in Case studies preparation”-

an AICTE sponsored program at Bharti Vidyapeeth’s, Navi
Mumbai 12-14 July, 2007

Attended Elective course on “New Venture Planning” at IIM,

Lucknow as part of Teachers Development Program (SMFI) 4-9
December, 2006.

Attended 4 days programme on “Corporate Etiquette” at IHC

from 15th to 18th May 2006

Attended three days program on “Train the Trainer” at IHC New

Delhi from 5th March-7th March 2006

Attended Workshop on “World Class logistics and Supply Chain

Management”: Retail sponsored by CII at India International,
New Delhi