Isabella Hurlbut

274 Essex Avenue, Bloomfield NJ 07003 | 973-747-9953 | isabellahurlbut@gmail.com | bellahurlbut.wordpress.com

EDUCATION
University of Maryland, College Park, MD (UMD) Anticipated May 2019
Bachelor of Arts in Communication - Public Relations Track
Minor in Entrepreneurship and Innovation
 Cumulative GPA: 3.8
 Dean’s List (every semester)

EXPERIENCE
Social Media/Content Creation Intern | Veronica Beard | June – August 2018
 Photographed and styled 12 successful Instagram posts generating over 10,000 likes in total
 Developed weekly social media reports to help track successful posts and social media highlights
 Utilized Iconosquare to analyze engagement rates, reach %, and follower counts to uncover key trends
 Dedicated 7 hours a week to editing photos and videos using Photoshop and InDesign
 Analyzed competitor’s Facebook platforms to uncover areas of improvement in VB’s online presence
 Assisted in increasing Veronica Beard’s Instagram following by 6.6k followers over the course of 3 months

Founder and Owner | BelleSol | September 2017 – Present

 Designs, hand-paints, and packages each new product to send to customers
 Creates social media posts to engage audience and raised sales by 15% from start of business
 Develops unique photos and content to use as marketing tools to raise social media engagement
 Generated over 100 orders from September through December 2017
 Produced over $3,000 in revenue in 4 months

Social Media Intern | St. Louis Church, Clarksville, MD | September – December 2017
 Dedicated 5 hours per week monitoring social media platforms to seek new opportunities for engagement
 Multitasked in coordinating and hosting concert events for St. Louis Church Concert Series
 Researched local markets and developing Facebook posts helped bring 250+ people to church’s first event
 Generated an increase of 20% of church involvement at events from previous years

PR Intern | Style House, New York City | June – August 2017

 Drafted engaging pitches to magazine editors and influencers to enhance client exposure
 Conducted media outreach/external communication between Style House and their clients
 Developed original content for Style House and Taryn Rose, which has been posted on their social media
 Examined industry news, monitored press clips, and identified trends
 Utilized Planoly to coordinate and plan social media posts for Style House’s Instagram page
 Assisted in several editorial photoshoots for their client, Taryn Rose

Head of Marketing | Women’s Club Basketball, UMD | November. 2016 – November. 2017
 Prepared creative and effective fundraising events necessary to get new equipment and host games
 Successfully ran 4 fundraisers in the past year
 Raised funds produced from events by 10% from previous years

CAMPUS ACTIVITES
Member | Undergraduate Communication Association (UCA), UMD | January 2017- Present
 Participates in networking workshops and strengthens skills in Adobe InDesign and Photoshop

SKILLS AND ABILITIES

 Technical: All Microsoft programs, Canva, Adobe InDesign, Photoshop, and all social media platforms
 Strong understanding of how to dissect and analyze Iconosquare data to uncover key trends
 Proficient in video software ie: Filmora and Windows Movie Maker
 Highly experienced with acrylic media and photography
 Skilled in creative and feature writing
 Qualified in market research and strategic social media tactics

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