Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Property Launch
Street Date: 9/23/08
Licensing Highlights
• A+ Licensee List
• Comprehensive Retail Launch
Fisher Price
• National Launch
– 4 skus, Mid-August, 2008
• Accounts
– All major Mass accounts
• Marketing Plan:
– TV push behind Disco Dancing Wubbzy
– First run to begin tentatively 8/18.
– Additional spots to run during DVD release.
– Spots will also run 8 weeks leading up to
Thanksgiving
– Focus on Nickelodeon Channels, Cartoon
Network, Family Channels
• Cross-Sell
– 500,000 DVD inserts in Wubbzy Toy Product
• Aug 2008
Fisher Price
Fisher Price Gaming Site
– Wubbgames.com
– Live: July 2008
Scholastic
• Product
– 5 skus, mid-July 2008, 1 sku, Oct 2008
• Cross-Sell
– DVD Back of Book ads in 500,000 Wubbzy books
• Summer/Fall 2008
– DVD advertised on Scholastic.com
• TBD
Simon and Schuster
• Product
– 5 skus, Jul 1, 2008 3 skus, Oct 28, 2008
• Accounts:
– All Major Accounts including Grocery and Drug
• Cross-Sell
– DVD Back of Book ads in 500,000 Wubbzy books
• Summer/Fall 2008
– DVD advertised on Simonsays.com
• Home page call-out and Wubbzy page
– DVD mention in Simon Says Consumer Newsletter
• Sept 2008
Hasbro
• Product
– 5 skus, Mid-July 2008
• Accounts
– Target, Wal-Mart, TRU.
• Marketing Plan
– No Marketing plan
Brighter Minds
• Product
– 1 skus, Nov 1, 2008
• Accounts:
– All Major Accounts
• Marketing Plan:
– Will be doing a major marketing push. Details
are in progress.
• Cross-Sell
– DVD inserts in Wubbzy CD Rom Product
• Nov 2008
– DVD advertised on brightermindsmedia.com
and new Brighter Minds gaming site
• Summer/Fall 2008
– DVD mention in Brighter Minds Newsletter
• Sept 2008
Wubbzy CD Rom
Game
Ty Beanie Babies
• Product
– 3 skus, Fall 2008
• Accounts
– Walgreens, CVS, Borders, Barnes & Noble,
Hallmark
• Accounts
– Party City, Walgreens, CVS, Borders, Barnes & Noble, Hallmark
• Marketing Plan
– No Marketing Plan
• Cross-Sell
– Possible Party City Tie-In Promotion
DVD Release
Street Dt: Sept. 23, 2008
• $16.98 SRP
• National Cross-Promotions
Over 100 mm Impressions
Parenting Magazine Promotion
Retailer Exclusives
– Target
• Soundbook
– Costco / Kmart / BJs
• Soundtrack
– Toys R Us Soundbook Soundtrack
• Colorforms
– Sam’s Club
• Ty Plush Gift Pack Colorforms
– Grocery / Drug
• Activity Pack(Coloring Book,
Tattoos and Stickers)
• Merchandising
– End Cap, New Release, Displays, and Nickelodeon Section
placement in some retailers
• In-store Giveaways
– TRU Geoffrey’s Birthday Party – Wubbzy sticker giveaway
• Handing out 122,000 Wubbzy sticker sheets
• 80,000 consumers in one day – 9/27