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Christ University Institute of Management - Curriculum

CHRI ST UNI VERSI TY


I NSTI TUTE OF MANAGEMENT

SYLLABUS FOR
M ASTER OF BUSI NESS ADM I NI STRATI ON
(M BA)
(TRI MESTER SCHEM E)

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Christ University Institute of Management - Curriculum

INDEX

D E T AI L S PAGE NOS.
COU RSE OU T L I NE 3- 9
TRI M E STE R – I 10-31
TRI M E STE R – I I 32-53
TRI M E STE R – I I I – CORE 54-70
SPE CI AL I Z ATI ON:
F I N AN CE 71-76
G E N E RAL M ANA G E M E N T 77-81
H U M AN RE SOU RCE 82-87
L E AN OPE RATI ONS & SYSTE M S 88-91
M A RK E T I N G 92-97
TRI M E STE R – I V - CORE 98-103
SPE CI AL I Z ATI ON:
F I N AN CE 104- 114
G E N E RAL M ANA G E M E N T 115- 128
H U M AN RE SOU RCE 129- 141
L E AN OPE RATI ONS & SYSTE M S 142- 152
M A RK E T I N G 153- 168
TRI M E STE R – V - CORE 169- 174
SPE CI AL I Z ATI ON:
F I N AN CE 175- 190
G E N E RAL M ANA G E M E N T 191- 201
H U M AN RE SOU RCE 202- 213
L E AN OPE RATI ONS & SYSTE M S 214- 226
M A RK E T I N G 227- 243
TRI M E STE R – V I - CORE 244- 246
SPE CI AL I Z ATI ON:
F I N AN CE 247- 253
G E N E RAL M ANA G E M E N T 254- 260
H U M AN RE SOU RCE 261- 267
L E AN OPE RATI ONS & SYSTE M S 268- 274
M A RK E T I N G 275- 280
E V AL U ATI ON PATTE RN A N N E X U RE A

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Christ University Institute of Management - Curriculum

M ASTERS I N BUSI NESS ADM I NI STRATI ON


COU RSE OU TL I NE
Y EAR - I
Tr i m est er - I
Cou r se Ti t l e Hrs Mar k s Cr edi t
MBA131 In for m at ion Tech n ology for Man agem en t 30 100 2
MBA134 Fin an cial Accou n t in g For Man ager s 30 100 2
MBA135 Man ager ial Econ om ics I 30 100 2
MBA137 Man agem en t Com mu n icat ion an d Case 30 100 2
St u dies
MBA 139 Plan n in g & Decision Mak in g 30 100 2
MBA 140 Or ganizat ion al Beh aviou r 45 100 3
MBA 141 Man ager ial St atist ics 30 100 2
MBA175 I n du st r i al Dom ai n K n owl edge (I DK ) 30 100 2
Pr oject : Or gan izat ion al St r u ct u r e St u dy,
Book Review, Ou t Bou n d Tr ain in g,
Cu r ren t Affair s, Cor por at e In t er face et c

T r i m est er - I I
Cou r se Ti t l e Hr s Mar k s Cr edi t
MBA 232 Resear ch Met h odology 30 100 2
MBA 234 Cor porat e Database Man agem en t & 30 100 2
Man agem en t In for mat ion Syst em
MBA 235 Man ager ial Econ om ics II 30 100 2
MBA 238 Bu sin ess Law 30 100 2
MBA 240 Man agin g Hu m an Resou r ces 30 100 2
MBA 241 Mar k et in g Man agem en t 30 100 2
MBA 242 Fin an cial Man agem en t 30 100 2
MBA 275 I n du st r i al Dom ai n K n owl edge (I DK ) 30 100 2
Cu r ren t Affair s, Cor por at e In t er face et c

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T r i m est er - I I I
Cou r se Ti t l e Hrs Mar k s Cr edi t
MBA 334 Oper at ions Resear ch 30 100 2
MBA 338 En t er pr ise Resou r ce Plan n in g 30 100 2
MBA 340 * Fin an cial St at em en t An alysis 15 50 1
MBA 341 Fu n dam en t als of Ser vices Man agem en t 30 100 2
MBA 342 Man agem en t Accou n t in g 30 100 2
MBA 343 Oper at ions Man agem en t 30 100 2
Fu n ct i on a l El ect i ves - Fi n a n ce
MBA 301 Man agem en t of Ban k s an d Fin an cial 30 100 2
In st it u tion s
MBA 302 Secu r it y An alysis an d Por t folio 30 100 2
Man agem en t
Fu n ct i on a l El ect i ves – Gen er a l
Ma n a gem en t
MBA 306 Man agem en t of Ban k in g In st it u t ion s 30 100 2
MBA 307 Dyn am ics of IT an d ITES In du st r y 30 100 2
Fu n ct i on a l El ect i ves – Hu m a n Resou r ce
MBA 311 HR Plan n in g, Recr u it m en t an d Select ion 30 100 2
MBA 312 Tr ain in g an d Developm en t 30 100 2
Fu n ct i on a l El ect i ves – Lea n Op er a t i on s
& Sy st em s
MBA 316 Qu alit y Man agem en t Syst em s 30 100 2
MBA 317 Pr oject Man agem en t 30 100 2
Fu n ct i on a l El ect i ves - Ma r k et i n g
MBA 321 Sales Man agem en t an d Negot iat ion Sk ills 30 100 2
MBA 322 Mar k et in g An alyt ics 30 100 2
MBA375 I n du st r i al Dom ai n K n owl edge (I DK ) 30 100 2
Cu r ren t Affair s, Cor por at e In t er face et c

* MBA 340 Fin an cial St at emen t An alysis –Fin an ce St u dent s On ly

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YEAR – I I

T RI M ESTER - I V
Cou r se Ti t l e Hr s M ar k s Cr edi t
MBA 431 St r at egic Man agem en t 30 100 2
MBA 435 E - Bu sin ess 30 100 2
Fu n ct i on a l El ect i ves / Fi n a n ce
MBA 402 Taxat ion for Man ager s 30 100 2
MBA 403 In t er n at ion al Fin an cial Man agem en t 30 100 2
MBA 404 Advan ced Fin an cial St at em en t An alysis 15 100 1
MBA 465 Man agem en t of Fin an cial Ser vices 30 100 2
MBA 471 Pr oject Appr aisal an d Fin an ce 30 100 2
Fu n ct i on a l El ect i ves / – Gen er a l
Ma n a gem en t
MBA 411 Bu sin ess An alysis I 30 100 2
MBA 412 Negot iat ion 30 100 2
MBA 413 Man agem en t Scien ce 30 100 2
MBA 414 Bu sin ess An alyt ics 30 100 2
MBA 415 Cor por at e Im age Man agem en t 30 100 2
Fu n ct i on a l El ect i ves / Hu m a n Resou r ce
MBA 421 Organ izat ion al Ch an ge an d Developm en t 30 100 2
MBA 422 Hu m an Resou rce An alyt ics 30 100 2
MBA 466 Per for m an ce Man agem en t an d Em ployee 30 100 2
Cou n selin g
MBA 472 Labou r Laws I 30 100 2
Fu n ct i on a l El ect i ves / Lea n Oper a t i on s &
Sy st em s
MBA 477 Pr odu ct Design & Facilit y Plan n in g 30 100 2
MBA 478 St r at egic Operat ion s Man agem en t 30 100 2
MBA 480 Bu sin ess In t elligen ce 30 100 2
MBA 481 Ser vice Oper at ion s Man agem en t 30 100 2
Fu n ct i on a l El ect i ves / Ma r k et i n g
MBA 441 Dist r ibu t ion an d Su pply Ch ain Man agemen t 30 100 2
MBA 461 Con su m er Beh aviou r 30 100 2
MBA 464 Bu sin ess t o Bu sin ess 30 100 2
MBA 467 St r at egic Mar k et in g Man agem en t 30 100 2
MBA 473 In t er n at ion al Mar k etin g 30 100 2
SI P (Al l speci al i zat i on s)
MBA 482 Pr oject : Su m mer In ter n sh ip (2 m on t h s) 30 100 2
Cor por at e In t er face

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T r i m e st e r - V
Cou r se Ti t l e Hrs Mar k s Cr edi t
MBA 531 En t r epren eu r sh ip 30 100 2
MBA 534 Bu sin ess Et h ics & Leader sh ip in Or gan izat ion 30 100 2
Fu n ct i on a l El ect i ves / Fi n a n ce
MBA 502 Wealt h Man agemen t or 30 100 2
MBA 503 In su ran ce
MBA 562 Mer gers, Acqu isit ion s & Rest r u ct u r in g 30 100 2
MBA 574 St r at egic Fin an cial Man agem en t 30 100 2
MBA 578 Management of Small and Medium Enterprises 30 100 2
(Add On / Optional Course)
Fu n ct i on a l El ect i ves / – Gen er a l
Ma n a gem en t
MBA 511 Bu sin ess An alysis II 30 100 2
MBA 512 Gover n an ce an d Com plian ce 30 100 2
MBA 513 Man agem en t Con su lt in g 30 100 2
MBA 514 Qu alit y Man agem en t Syst em s 30 100 2
Fu n ct i on a l El ect i ves / Hu m a n Resou r ce
Ma n a gem en t
MBA 521 Hu m an Relat ion s sk ills 30 100 2
MBA 566 Labou r Laws II 30 100 2
MBA 569 Com pen sat ion Man agem en t 30 100 2
MBA 572 St r at egic Hu m an Resou rce Man agemen t 30 100 2
Fu n ct i on a l El ect i ves / Lea n Oper a t i on s &
Sy st em s
MBA 551 Tech n ology Man agem en t & In du st r ial 30 100 2
Au t om at ion
MBA 552 En t erprise Asset Man agem en t 30 100 2
MBA 583 Advan ced- Su pply Ch ain Man agem en t 30 100 2
MBA 584 Lean Plan n in g Man u fact u r in g an d Con t r ol 30 100 2
Fu n ct i on a l El ect i ves / Ma r k et i n g
MBA 541 Cu st omer Relat ion sh ip Man agem en t 15 100 1
MBA 542 Mar k et in g Resear ch 30 100 2
MBA 543 Tech n ology Mark et in g or 15 100 1
MBA 544 Mark et in g of Fin an cial Ser vices
MBA 545 Ret ailin g Man agem en t 30 100 2
MBA 564 In t egr at ed Mar k et ing Comm u n icat ion 30 100 2
Di sser t at i on I (Al l speci al i zat i on s)
MBA 589 Disser t at ion I 30 100 2
Semin ars
Cor por at e In t er face

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T r i m e st e r - V I
Cou r se Ti t l e Hrs Mar k s Cr edi t
MBA631 In t er n at ion al Bu sin ess 30 100 2
Fu n ct i on a l El ect i ves / Fi n a n ce
MBA 601 Der ivat ives 30 100 2
MBA 662 Fin an cial Risk Managem en t 30 100 2
Fu n ct i on a l El ect i ves / – Gen er a l
Ma n a gem en t
MBA 611 Bu sin ess An alysis III 30 100 2
MBA 612 Cr oss Cu lt u ral Man agem en t 30 100 2
Fu n ct i on a l El ect i ves / Hu m a n Resou r ce
MBA 621 In t er n at ion al Hu m an Resou r ce Man agem en t 30 100 2
MBA 667 Lat est Tr en ds in HRM 30 100 2
Fu n ct i on a l El ect i ves / Lea n Oper a t i on s
a n d Sy st em s
MBA 671 Gr een Oper at ion s 30 100 2
MBA 672 Soft war e En gin eer in g an d Soft war e Pr oject 30 100 2
Man agem en t
Fu n ct i on a l El ect i ves / Ma r k et i n g
MBA 664 Br an d Man agem en t 30 100 2
MBA 678 Digit al Mar k etin g 30 100 2
Di sser t at i on I I (Al l speci al i zat i on s)
Disser t at ion II 30 100 2
MBA 673 Cor por at e In t er face
TOTAL

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Christ University Institute of Management - Curriculum

El ect i ves

Fi n an ce

Tr i m est er I V Tr i m est er V Tr i m est er VI


Taxat ion for Man ager s Wealt h Man agem en t or Der ivat ives
In su r an ce
In t er n at ional Fin an cial Mer ger s, Acqu isit ion s an d Fin an cial Risk
Man agem en t Rest r u ct u rin g Man agem en t
Advan ced Fin an cial St r at egic Fin an cial
St at em en t An alysis Man agem en t
Man agem en t of Fin an cial Man agem en t of Sm all an d
Ser vices Mediu m En t er pr ises (Add
on / Opt ion al Cou r se
Pr oject Appraisal an d
Fin an ce

Gen er al Man agem en t

Tr i m est er I V Tr i m est er V Tr i m est er VI


Bu sin ess An alysis I Bu siness An alysis II Bu sin ess An alysis III
Gover nan ce an d Cr oss Cu lt u r al
Negot iat ion
Com plian ce Man agem en t
Man agem en t Scien ce Man agem en t Con su lt in g
Qu alit y Man agem en t
Bu sin ess An alyt ics
Syst em s
Corpor at e Image
Man agem en t

Hu m an Resou r ce M an agem en t

Tr i m est er I V Tr i m est er V Tr i m est er VI


Or gan izat ion al Ch an ge & Hu m an Relat ion s sk ills In t er n at ion al Hu man
Developm en t Resou r ce
Man agem en t
Hu m an Resou r ce An alyt ics Labou r Laws II Latest Tr en ds in HRM
Per for m an ce Man agem en t Com pen sat ion Man agemen t
an d Em ployee Cou n selin g
Labou r Laws I St r at egic Hu m an Resou r ce
Man agem en t

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Lean Oper at i on s & Sy st em s

Tr i m est er I V Tr i m est er V Tr i m est er VI


Pr odu ct Design an d Facilit y Tech n ology Man agem en t Gr een Oper ation s
Plan n in g an d In du st r ial Au t om at ion
St r at egic Oper at ion s En t erpr ise Asset Software En gin eer in g
Man agem en t Man agem en t an d Soft war e Pr oject
Man agem en t
Bu sin ess In t elligen ce Advan ced- Su pply Ch ain
Man agem en t
Ser vice Oper at ion s Lean Plan n in g
Man agem en t Man u fact u r in g & Con t r ol

Mar k et i n g

T r i m est er I V T r i m est er V Tr i m est er VI


Dist ribu t ion & Su pply Cu st om er Relat ion sh ip Br an d Man agemen t
Ch ain Man agem en t Man agem en t
Con su m er Beh aviou r Mar k et in g Research Digit al Mar k et in g
Bu sin ess t o Bu sin ess Tech n ology Mar k et in g or
Mar k et in g of Fin an cial
Ser vices
St r at egic Mar k et in g Ret ailin g Man agem en t
Man agem en t
In t er n at ional Mar k et in g In t egr ated Mar k et ing
Com m u n icat ion

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Christ University Institute of Management - Curriculum

CUR R I CUL UM

Y EAR - I

T r i m est er – I

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Christ University Institute of Management - Curriculum

M BA 1 31 I n for m at i on Tech n ol ogy for Man agem en t


2 Cr edi t s

Descr ipt ion

Th is is a cor e su bject . It cover s a wide spect r u m of in for m at ion t ech n ology


aspect s in or der t o prepar e t h e st u den t s t o u n dert ak e IT associat ed wor k wit h
ease wh en t h ey en t er t h e in du st r y. Th e focu s is on an applicat ion or ien t ed
appr oach by br in gin g in var iou s con t em por ar y IT r elat ed aspect s.

Learn in g Object ives

To u n der st an d t h e im por t an ce of IT as a k ey en abler in pr ovidin g solu t ion s t o


m oder n
bu sin ess problem s
To st u dy t h e im pact of IT on or gan izat ion s, societ y an d in dividu als
To r ealize t h e im por t an ce of In form at ion as th e k ey r esou rce for or gan izat ion
produ ct ivity an d effect iven ess
To adapt an d u pgr ade con t in u ou sly t o pr esen t an d t r en ds in IT

Un i t I I n t r odu ct i on t o I n f or m at i on Tech n ol ogy (5 Hr s)


Level of k now ledge: Basic & Fundamental
In for m at ion Tech n ology & it s r ole in m oder n bu sin ess, Tr en ds in in for m at ion
t ech n ology, In form at ion t ech n ology as an en abler , Pr essu r es exert ed by IT on
bu sin ess an d h ow bu sin ess respon ds t o IT, Tr an sit ion fr om old econ om y t o
digital econ om y, Applicat ion of IT in var iou s fu n ct ion al depar t m en t s
IT, people view, em power in g people t h r ou gh in form at ion , m an agin g ch an ge – t h e
In dian par adigm . Man agin g t h e ‗digit al divide‘, Big dat a.

Un i t I I I n f or m at i on as K ey Bu si n ess Resou r ce (4 Hr s)
Level of k now ledge: Conceptual
Dim en sion s of in for m at ion , In for mat ion flow in or gan izat ion s, In for m at ion
processin g, Hier ar ch y of in for m at ion syst em s in an or gan izat ion , Man agem en t
in for m at ion syst em s, In t er -or gan izat ion al in for m at ion syst em s, En t er pr ise
in for m at ion syst em s, In for m at ion ar ch itect u r e, t h e k n owledge wor k er . How IT
can t r ansfor m or gan izat ion s

Un i t I I I Rol e of H ar dwar e i n i t (5 Hr s)
Level of k now ledge: Fundamental
Over view of Har dwar e in du st r y in In dia an d it s m ark et , Basic elem en t s of
com pu t er h ar dwar e. Developm en t s in I/ O devices. Micr opr ocessors,
Micr ocon t r oller s, Pr im ary an d Secon dar y st or age, En t er pr ise st or age, Dat a
cen t er s, Com pu t er gener at ion s an d Com pu t er h ier ar ch y

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Un i t I V Rol e of Sof t war e i n I T (5 Hr s)


Level of k now ledge: Preliminary
Over view of t h e soft war e in du st r y in In dia, Applicat ion an d Syst em soft war e,
Oper at in g syst em s, Clou d com pu t in g , Vir t u alization , SaaS, Alien soft ware.
Over view of pr ogr am m in g lan gu ages.

Un i t V Rol e Of Tel ecom m u n i cat i on an d Net wor k i n g i n i t (4 H r s)

Level of k now ledge: Work ing k now ledge


Com pon en t s of t elecom m u n icat ion syst em s. Telecom scen ar io in In dia. Types of
n et wor k s an d t opology. Wir eless t ech n ology. GSM, CDMA. Social n et wor k s.

Un i t VI I n f or m at i on Tech n ol ogy Appl i cat i on s (5 Hr s)


Level of k now ledge: Work ing know ledge
In for m at ion su per h igh way, Gr ou pwar e, Mu lt im edia, Voice r ecogn it ion an d Tou ch
screen s, Con ver gen ce, Vir t u al realit y, Ar tificial In t elligen ce, Bu sin ess In t elligen ce
Gr owt h of in t er net , In ter n et2. In t er n et gover n in g bodies. Im pact of in t er n et
con n ect ivit y an d pr icin g in In dia (ru r al an d u r ban ). In t r an et s, ext ran ets, EDI.

Un i t VI I I m pact of i t on Or gan i zat i on s, I n di v i du al s an d Soci et y (2 Hr s)

Level of k now ledge : Application


Et h ical Issu es, In for m at ion pr ivacy, In for m at ion Tech n ology & it s im pact on
Or gan izat ion s, IT & it s im pact on individu als, Healt h & safet y, Social impact of
IT, IT & employm en t ., Over view of cyber laws.
[Tot al : 3 0 Hou r s]
Sk i l l Dev el opm en t

1. Th e cou rse is facilit at ed by class lectu res an d in t er action


2. Case st u dies
3. St u den t pr esen t at ion an d classr oom discu ssion s.
4. Gr ou p pr esen t at ion s on em ergin g t ech n ologies
5. Discu ssion on con t em por ar y an d cu r r en t issu es in IT

Pr escr i bed T ex t
1. Efr aim ,T., Dor ot h y, L., Eph r aim , McLean ., & J am es, W., Information
technology for management: t ransforming organizations in the digital econom
(7 th ed.). In dia: J oh n Wiley & Son s Pu blicat ion s.

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Christ University Institute of Management - Curriculum

Ref er en ces

1. Car r oll, W.F., Joh n , C. F. (5 t h ed.). USA: Th om son - Cou rse Tech nology
Pu blicat ion s.
2. Lu cas., Information technology. New Delh i: J oh n Wiley & Son s In c
Pu blicat ion s.
3. O'Br ien Jam es A., Management inf ormation systems. Managing information
technology in the business enterprise (7 th ed.). In dia: Tat a McGr aw Hill
Pu blish in g Co. Lt d.
4. Ram esh , B. (2009). IT for management. New Delh i: Tat a McGr aw Hills
Pu blicat ion s.
5. St air Ralph . (2008).Principles of information system. New Delh i:
Cen gage Pu blicat ion s.
6. Tu r ban , Mclean ., Wet h er be. (2008). Mak ing connections for strategic
Advantage. New Delh i: Joh n Wiley & Son s In c Pu blicat ion s.
7. William s, Br ian . K., Sawyer , S. C., Lat est complete version using information
technology. A practical introduction to computers and communications. India:
Tat a McGr aw -Hill Pu blish in g Co. Lt d.

Ex per t Mem ber

1. Pr of. B. Rajen dr an Th an gadu r ai,


RB & Cr eat ion s,
501 Block 18 Glit t er ,
Su n City Apar t m en t s
Ou t er r in g Road,
Ban galor e -34

2. Pr of. A.R. Mu t h u swam y


Ex-ED-SAIL,
Ext er n al Facu lt y,
Ban galor e.

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Christ University Institute of Management - Curriculum

M BA 1 3 4 Fi n an ci al Accou n t i n g f or Man ager s


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a com pu lsory su bject in t h e fir st t r imest er . Today‘s wor ld


is of in for m at ion —it s preparat ion , com m u n icat ion , an alysis, an d u se.
Accou n t in g is at t h e h ear t of t h is in for m at ion age. By st u dyin g t h is cou rse,
st u den t will lear n abou t con cept s, procedu r es, an d an alyses t h at ar e u sefu l in
ever yday act ivit ies. Th is cou rse describe con cept of accou n t in g, accou n t in g
prin ciples, u ser s an d u ses of accou nt in g in for m at ion , accou n t in g equ ation
r ecor din g of t r an sact ion s i.e., jou r n al, ledger , su bsidiar y book s, ban k
r econ ciliat ion st at em en t, t r ail balan ce. Th e cou r se also discu sses preparat ion of
In com e st at em en t an d Balan ce sh eet an d fin an cial st atemen t an alysis.

Learn in g Object ives

To u nder st an d t h e fu n dam en t als of fin an cial accou n t in g;


To cr eat e an awar en ess of t h e im port an ce and u sefu ln ess of t h e accou n t in g
fu n ct ion ;
To develop an u n der st an din g of fin an cial st at em en t s an d t h e pr in ciples an d
con cept s u n der lyin g t h em ;
To lay fou n dat ion for developin g t h e sk ills t o in t er pr et Fin an cial St at em en t s;
To u nder st an d an d proper pr esen t at ion of com pan y‘s An n u al r epor t ;
Cash flow an d fu n d flow st at em en t , r at io an alysis.
To r eview t h e developm en t s in accou n tin g

Un i t I I n t r odu ct i on t o Accou n t i n g (2 Hr s)

Level of Know ledge: Conceptual and Basic


In tr odu ct ion t o Accou n t in g, Need for Accou nt in g, Aim an d in flu en ce of
accou n t in g in t h e in for m at ion age.
Ident ificat ion of for ms of or gan izat ion an d t h eir ch aract er ist ics.
Ident ificat ion an d descr ipt ion of t h r ee m ajor activit ies in or gan izat ion s.
Ident ificat ion of u sers an d u ses of accou n t in g.
Explan at ion an d in t er pr et at ion of accou n t in g equ at ion

Un i t I I Fi n an ci al Accou n t i n g – Con cept , Con cept i on s, I GAAP & I FRS


(4 Hr s)
Level of Know ledge: Work ing Know ledge
Accou n t in g St an dards - IGAAP & IFRS
Mean in g of accou n t in g pr in ciples – Con cepts & Con ven t ion s
Accou n t in g Pr ocess
Accou n t in g equ at ion – Asset accou n t, Liabilit y accou n t & Equ it y accou n t
An alyzin g t r an sact ion s – Tr an sact ion an alysis
Debit s an d cr edit s an d explan at ion regar din g t h eir r ole in dou ble-en tr y
accou n t in g.
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Un i t I I I St eps i n Pr ocessi n g Tr an sact i on (8 Hr s)


Level of Know ledge: Work ing Know ledge
Dou ble-en t r y book -k eepin g syst em , J ou r n al, Ledger, Post in g, Debit s, Cr edit s,
Tr ial Balan ce, Adju st in g en t r ies, Fin al Accou n t s for n on -cor por at e
(Man u fact u r in g Tr adin g, P& L, B/ S), Fin al Accou n t s for Cor por at e (P& L, B/ S,
P& L Appropr iat ion ).

UNI T I V Su bsi di ar y Book s (2 H r s)


Level of Know ledge: Work ing Know ledge
Mean in g of su bsidiar y book s
Types of su bsidiar y book s
Prepar at ion of Cash book – Two colu m n & t h ree colu mn cash book
Ban k r econ ciliat ion st at em en t
Mean in g & classificat ion of accou n t in g er r or s

Un i t V Pr epar at i on of Di scl osu r e – An n u al Repor t (4 Hr s)


Level of Know ledge: Work ing Know ledge
Disclosu r e of in for m at ion , In dian Accou nt in g St an dar ds, Legal r equ ir em en t
(Com pan yǁ Act , SEBI, In com e-Tax Act et c.) Reven u e Recogn ition , Fixed Asset s &
Depr eciat ion Accou n t in g, In t an gible Asset s an d In ven t or y valu at ion .

Un i t VI Fi n an ci al St at em en t An al y si s an d I n t er pr et at i on (1 0 Hr s)
Level of Know ledge: Work ing Know ledge
Com par at ive an d com m on size st at em en t , Fin an cial st at emen t an alysis an d
In ter pr et at ion , Tren d an alysis, Types of r at ios an d it s im por t an ce, Fu n d flow
an alysis, Cash flow an alysis

[T ot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Lect u re an d Discu ssion


2. Classroom Case discu ssion an d an alysis
3. Pr esen t at ion by stu den t s in Gr ou p
4. Class exer cises an d Test s
5. Su r pr ise Test an d Qu iz
6. In dividu al / Grou p Assign m en t s

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Christ University Institute of Management - Curriculum

Pr escr i bed T ex t s

Nar yan swam y, R. Financial accounting – A management perspective, (4 th ed.).


PHI.

Ref er en ces

1. An th on y ,Rober t . (2009), Accounting text and cases. New Delh i: Tat a McGr aw-
Hill Pu blicat ion s.
2. Bh at t ach ar ya,A.B. (2010). Financial accounting for business managers. (3 rd
Ed.). New Delh i : Pr en t ice Hall of In dia.
3. Gu pt a, Am br ish ., Financial accounting for management. New Delh i: Pear son
Pu blicat ion s.
4. Lal, J awah ar ., & Sr ivast ava, Seem a. Cost accounting. New Delh i: Tat a
McGr aw Hill Pu blicat ion s.
5. Mah esh war i S.N., Advance accounting. New Delh i: Vik ash Pu blish in g Hou se.
6. N.Ram ch an dran ., & Kak an i. (2010), Financial accounting f or management (3 rd
ed.). Delh i: Tat a McGr aw-Hill Pu blicat ion s.
7. Prasan n a, Ch an dr a.(2010). Managers guide to finance and accounting. New
Delh i: Tat a McGr aw-Hill Pu blicat ion s.
8. Tu lsian , P.C. (2010). Financial accounting. New Delh i: Pearson Pu blication s.

Ex t er n al Ex per t s

1. Pr of. Sh et t y FCA 2. CA Deepik a R Gu pt a FCA


Depar t m en t of Managem en t IIM Ban galor e
Dayan ad Sagar Inst it u t e
Ban galor e

3. Pr of Ch owdar i Pr asad
T A Pai Man agem en t In st it u t e
Man ipal Kar n at ak a

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Christ University Institute of Management - Curriculum

M BA 1 3 5 M an ager i al Econ om i cs I
2 Cr edi t s

Descr ipt ion

Th is cou rse is offer ed in fir st t r im est er t o equ ip t h e st u den t s t h e ar t of


m an ager ial decision m ak in g at t h e fir m level. Man ager ial Econ om ics
in t rodu ces t h e con cept of m ark et s, pr icin g an d m an ager ial decision m ak in g.
Th e fir st par t focu ses on essen t ial con cept s su ch as scar cit y an d efficien cy,
problem s of econ om ic societ y, dem an d an alysis, elast icit y, con su m er
beh avior , pr odu cer beh avior , an d cost an alysis. Th e secon d par t of t h e
cou r se focu ses on advan ced t opics in econ om ic an alysis, wit h a focu s on
st r at egic beh avior of t h e bu sin ess fir m s, differ en t k in ds of m ar k et st r u ct u r es
an d pr icin g st r at egies

Learn in g Object ive

Learn in g Evalu at e econ om ic beh avior , r espon se t o in cen t ives, u t ilit y,


sat isfyin g an d m axim izin g t r ait s in con su m er s
Un der st an d an d appr eciat e t h e pr odu ct ion dyn amics – in clu din g cost,
r even u e an d pr ofit con sider at ion s
Evalu at e an d com pare t h e var iou s t ypes of m ar k et st r u ct u r es an d u se t h em
wh en plan n in g pr ice policy in in du st ry
Learn t h e opt im izat ion fu n ct ion s for bot h con su m er an d pr odu cer equ ilibr iu m
Dem on st r at e t h e u se of m icr o con cept s lik e elast icit y an d oppor t u n it y cost in
st r at egic plan n in g
Design opt im al combin at ion s for u se of scar ce r esou r ces wit h t h e m ar gin al
cost – ben efit an alysis

Un i t I I n t r odu ct i on (1 Hr )

In tr odu ct ion t o Manager ial Econ om ics, Econ om ic Syst em s, Produ ct ion
possibilit y cu r ve, Gen er al an d Par t ial Equ ilibr iu m an alyses

Un i t I I Dem an d an d Su ppl y An al y ses (Appl i cat i on ) (5 Hr s)

Defin it ion of dem an d, Law of dem an d an d it s det er m in an t s an d except ion s,


m ovem en t alon g t h e dem an d cu r ve an d sh ift in dem an d cu r ve. Defin it ion of
su pply, Law of su pply , Movemen t alon g t h e su pply cu r ve an d sh ift in su pply
cu r ve, Fact or s affect in g su pply, Mar k et equ ilibr iu m . Applicat ion of dem an d an d
su pply an alyses. Con cept s of elast icit y, degr ee, det er m in an t s & t ypes , pr act ical
im plication , Relat ion sh ip of Reven u e an d elast icit y of dem an d, dem an d
for ecast in g

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Christ University Institute of Management - Curriculum

Un i t I I I T h e Con su m er Beh av i ou r (Appl i cat i on ) (5 Hr s)

In tr odu ct ion t o Con su m er beh avior, Utilit y, Car din al appr oach , Or din al
appr oach , Con su m er ‘s equ ilibr iu m u sing In differ en ce cu r ve an alysis, Applicat ion
of In differ en ce cu r ve an alyses

Un i t I V An al y ses of Pr odu ct i on , Cost s an d Rev en u es (5 Hr s)

Produ ct ion fu n ction s, Law of Var iable proport ion s, r et u r n s t o scale an d


econ omies of scale. Cost s , Isoqu an t s, Least cost com bin at ion t ypes of cost s ,
Sh or t r u n cost s an d lon g r u n cost , Reven u e An alysis –TR, AR an d MR, an d
break even an alysis, ( case st u dy)

Un i t V M ar k et St r u ct u r e an d Pr i ci n g Pol i cy (Par t I ) (5 Hr s)

Types of mark et s, Per fect com pet it ion featu res, Pr ice det erm in at ion an d
equ ilibr iu m in t h e sh or t r u n an d t h e lon g r u n , Mon opoly - feat u r es, equ ilibr iu m
con dit ion , Pr ice discr im in at ion . (Case st u dy)

Un i t VI M ar k et St r u ct u r e an d Pr i ci n g Pol i cy (Par t I I ) (6 Hr s)

Mon opolistic compet it ion - feat u r es, equ ilibr iu m Du opoly, Oligopoly, Non
Collu sive an d Collu sive oligopoly m odels,. (Case st u dy)

Un i t VI I Gam e Th eor y (3 Hr s)

Basics of gam e t h eor y, Dom in an t st r at egy, Nash equ ilibr iu m Pr ison er s‘ Dilem m a

[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Gr ou p presen t at ion s on var iou s econ om ic pr in ciples an d t h eor ies wit h


det ailed descript ion .
2. Pract ical pr oblem s in for ecast in g deman d for t h e pr odu ct s.
3. Case st u dies
4. Presen t at ion s on mar k et st ru ct u r e an d com pet it ion .
5. Applicat ion exer cises on cost an d pr odu ct ion an alysis.

Ref er en ces

1. Man k iw, N. Gr egor y. (2010). Principles of micro economics. New Delh i, In dia:
Th om son .

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Christ University Institute of Management - Curriculum

2. Salvat or e, D. (2012). Managerial economics in a globalized economy. New


Yor k : TATA MCGr aw Hill.

3. Trivedi, M.L. (2010). Managerial economics - tehory and applications . New


Delh i,In dia: TATA M C gr aw Hill.

4. Dam odar an , Su m a. (2011). Man ager ial Econ om ics (2n d ed.). New Delh i,
In dia: Oxfor d Un iversit y Pr ess.

Ex t er n al Ex per t s

1. Dr . Viswan at h N.S. 3. Mr. Gir i Nar ayan an


Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

2. Dr . Su bh ash Sh ar ma,
Dir ect or
In dian Bu sin ess Academy
Ban galor e.

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Christ University Institute of Management - Curriculum

M BA 1 3 7 M an agem en t Com m u n i cat i on an d Case St u di es


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed in t h e fir st t r im est er an d it em ph asizes t h e im por t an ce of


com m u n icat ion in t h e world of bu sin ess. Today com m u n icat ion plays a vit al r ole
for effect ive an d efficien t fu n ct ion in g of or gan izat ion . Fu t u r e leader s an d
m an ager s t o be su ccessfu l h ave t o m ast er t h e art of bot h verbal & n on -ver bal
com m u n icat ion . Th e cou r se equ ips t h e st u den t s to acqu ir e cor e com pet en cies
& sk ill set s t o be bet t er com m u n icat ors.

Learn in g Object ives

To m ak e t h e st u den t s u n der st an d t h e nu an ces of t h e com m u n icat ion pr ocess


in t oday‘s dyn am ic cor por at e wor ld
To sh ar pen t h e an alyt ical, writ t en an d spok en comm u n icat ion sk ills of t h e
st u den t s
To t each t h em basic sk ills of m ak in g pr esen t at ion s an d case an alyses t h at ar e
u sefu l t o t h em n ot ju st in t h eir academ ic pu r su it s, bu t t h rou gh ou t t h eir car eer s

Un i t I I n t r odu ct i on t o M an ager i al Com m u n i cat i on (6 H r s)


Level of Know ledge: Conceptual and Basic
Im por t an ce of com m u n icat ion , Pr ocess of com m u n icat ion , Bar r ier s t o
com m u n icat ion - Over com in g bar rier s t o com m u n icat ion , Essen t ials of Good
Com m u n icat ion .

Un i t I I Com m u n i cat i n g at Wor k (6 Hr s)


Level of Know ledge: Conceptual
Com m u n icat ion n et wor k s, Form al comm u n icat ion n et wor k s - Down ward
com m u n icat ion , Upwar d com m u n icat ion , Hor izon t al com m u n icat ion , In for m al
com m u n icat ion n et wor k s - Based on – Fr ien dsh ips, Sh ar ed per son al or car eer
in t er est an d pr oxim it y bet ween work er s.

Communication, Culture and Work


Cu lt u r al diver sit y an d com m u n icat ion - Th e Nat u r e of cu lt u re, Cu lt u r al
differ en ces in in t er n at ion al bu sin ess, Social cu st om s, St yles of dr ess, Tim e,
Gen der roles.

Verbal and Nonverbal Messages


Ver bal Messages - Clar it y an d Am bigu it y, In flam m at or y lan gu age, Male &
Fem ale lan gu age u se. Non ver bal Comm u n icat ion - Types of Non -ver bal
com m u n icat ion , Ch ar act er ist ics of Non ver bal com mu n icat ion

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Christ University Institute of Management - Curriculum

Communicating w ith Technology


Elect r on ic com m u n icat ion Tech n ologies- Teleph on e, Facsim ile an d com pu t er s -
Issu es r elat in g t o com m u n icat in g wit h Elect r on ic Tech n ologies- Su ch as
In for m at ion over load, An on ym it y, Lack of In ter per son al con t act an d
or gan izat ion al valu es.

Un i t I I I Wr i t t en Com m u n i cat i on (6 Hr s)
Level of Know ledge: Conceptual & Application
Prin ciples of Let t er Wr it in g - St r u ct u re an d layou t of let t er s, Sales let t er s - Claim
an d Adju st m en t let t er s, Cr edit an d Collect ion let t ers - Cir cu lar let t er s,
Mem or an du m , Not ices, Agen da an d Min u t es, Dr aft in g Mem os, Met h od of
wr it in g- n ot ices, Agen da an d Min u t es of t h e m eet in gs, Repor t writ in g - Types of
r epor t s - Impor t an ce of r epor t s - St r u ct u r e of r epor t s

Un i t I V Case St u di es (6 Hr s)
Level of Know ledge : Conceptual & Application

Un i t V M ak i n g Ef f ect i v e Pr esen t at i on s (6 Hr s)
Level of Know ledge : Application
(Pr act ical session s by st u den t s) - Or al Pr esen t at ion - Body lan gu age, Voice
Modu lat ion , Au dien ce awar en ess, Eye con t act , St an ce, Pr esen t at ion plan -
Visu al Aids
[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t :

1. Gr ou p pr esen t at ion s on var iou s t opics r elat ed t o comm u n icat ion


2. Case st u dies

Cor e Tex t

1. Raym on d, V.L., Marie, E.F. (2009). Basic business communication. New Delh i:
Tat a McGr aw Hill Pu blish in g Com pan y Lt d.(11 t h ed.).

R ef er en c es

1 . Ad l er , R. B . , E l m h or st , J . M a r q u a r d t . , Com m u n i ca t i n g a t w or k . Th e
M c Gr a w - H i l l Pu b l i c a t i on s .
2. Bovee, L., Th ill, J.V. & Ch at u rvedi, M. (2009). Business communication today
coutland ( 9 th ed.).
3. Ch at u r vedi, P.D., Ch at u rvedi, M., Business communication. Delh i: Pear son
Edu cat ion .

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Christ University Institute of Management - Curriculum

4 . E w a l d , H . R. , & B u r n et t , R. E . , B u s i n es s com m u n i ca t i on . NJ : Pr en t i c e-
H a l l I n t er n a t i on a l Pu b l i c a t i on s .
5. Rai, Ur m ila., & Rai, S. M., Business communication. Him alaya Pu blish in g Hou se.
6. Ram ach an dr an , K. K., Lak sh m i, K.K, Kar t h ik , K.K & Kr ish n ak u m ar , M.
(2008). Business communication. Macm illan In dia Lt d Pu blicat ion s.
7. Ram an , Meen ak sh i., & Sin gh , Pr ak ash . (2008). Business communication.
Oxfor d Un iver sit y Pr ess Pu blicat ion s.

Ex t er n al Ex per t s

1. Dr . Viswan at h N.S.
Dir ect or
Bh avan Marsh all In st it u t e of Man agemen t
Race Cou r se Road
Ban galor e.

2. Dr . Su bh ash Sh ar m a,
Dir ect or
In dian Bu sin ess Academy
Ban galor e.

3. Mr. Gir i Nar ayan an


Dir ect or – HR
GE Power ,
Ban galor e

22
Christ University Institute of Management - Curriculum

M BA1 39 Pl an n i n g an d Deci si on Mak i n g

2 Cr edi t s
Descr ipt ion

Man ager s ar e r egar ded an d evalu at ed in t er m of su ccess in mak in g decision s.


Decision -m ak in g is t h e m ain r espon sibilit y an d fu n ction of t h e m anager . Th is
cou r se descr ibes t h e st eps n ecessar y to mak e decision s th at ar e align ed wit h
bu sin ess object ives an d pr ovides pr oblem solvin g t ools t o addr ess a ran ge of
ch allen ges t h at every m an ager en cou n t er s.
Th e cou r se u t ilizes lect u r es, in depen den t r eadin g, presen t at ion , an d act ive
par t icipat ion .

Learn in g Object ives

To give an in tr odu ction t o m an agem en t st u dies an d a br ief ou t lin e on t he


h ist or y an d developm en t of m an agem en t t h ou gh t .
To pr ovide an u n der st an din g abou t t h e fu n ct ion of plan n in g an d con t r ollin g.
To pr ovide a con cept u al k n owledge of decision m ak in g tech n iqu es

Un i t I I n t r odu ct i on (6 H r s)

Nat u r e an d pu rpose of Man agem en t:


Mean in g; Scope; Man ager ial levels an d sk ills; Man ager ial Roles; Man agem en t :
Scien ce, Ar t or Pr ofession ; Un iver salit y of Man agem en t .
Evolu t ion of Man agem ent Th ou gh t :
An cien t r oot s of m an agem en t t h eor y; Classical sch ools of m an agem en t t h ou gh t ;
Beh aviou r al Sch ool, Qu an t it at ive School; Syst em s Appr oach , Con t in gen cy
Appr oach ; Con t em por ar y Man agemen t t h in k er s & t h eir con t r ibu t ion . An cien t
In dian Man agem ent Syst em s & Pr act ices. Com par at ive St u dy Of Global
Man agem en t Syst em s & Pr act ices.
Visu al Mat er ial:
1. Pat n aik , D. Management using Indian My thology .
2. Docu men t ar y by Tom Pet er s
Assign m en t :
Com par e man agem en t pr act ices (POSLC) of k ey econ om ies in t h e wor ld n am ely
U.S.A., J apan , Chin a, In dia, U.K., Fran ce, Germ an y, Ru ssia & Br azil.

Un i t I I Pl an n i n g (7 Hr s)

Types of Plan s; St eps in Plan n in g Pr ocess; St r at egies, Policies an d Plan n in g


Prem ises (Plan n in g appr oach es); For ecast in g & MBO.
Assign m en t :
1. Gr ou p pr esen t at ion s on act ion plan pr epar at ion t o organ ize even t s e.g.
Blood Don at ion Cam p, A Hou sin g Loan Mela, A Mu sical Nigh t by J agjit
Sin gh , A Man agem en t Fest , A J ob Fair , An Au t o Expo, Nat ion al Games,
Film far e Awar ds.

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Christ University Institute of Management - Curriculum

Un i t I I I Deci si on Mak i n g (7 Hr s)

Th e Im port an ce an d Lim it at ion s of Rat ion al Decision Mak in g: Lim it ed or


―bou n dedǁ r at ion alit y.
Th e Decision Pr ocess: Five k ey st eps
St ep 1: Est ablish a con t ext for Su ccess
St ep 2: Fr am e t h e issu e pr oper ly
St ep 3: Gen erat e Alt er nat ives
St ep 4: Evalu at e t h e Alt er n at ives
Qu an tit at ive an d qu alit at ive fact or s, m ar gin al an alysis, cost effect ive
an alysis.
St ep 5: Choose t h e Best Alt ern at ive : 3 Appr oach es - Exper ien ce,
Exper imen t at ion , Resear ch an d An alysis.

Ref er en ce Book s

1. Dr u ck er , P.F. The Effective Decision


2. Ham m on d, J .S., Keen ey, R.L. & Raiffa, H. (Mar ch 1998). Even Swaps: A
Rat ion al m et h od for m ak in g t r ade-offs. Harvard Business Review .
3. St r yk er , P. Can you An alyze Th is Pr oblem? Harvard Business Review .
4. Str yk er , P. How t o An alyze Th at Pr oblem ? Harvard Business Review .
5. Hayash i, A.M.(2001). Wh en t o t ru st you r Gu t . Harvard Business Review ,
79(2), pp. 58-65.
6. Gopalak r ish n a, R.S. (2009). The case of the bonsai manager. Pen gu in Book s
In dia.

Un i t I V (4 Hr s)

Progr amm ed an d Non -Pr ogr am m ed decision s, t h e Un cer t ain t y Pr oblem: How t o
deal wit h u n k n own s, Hu m an Foibles : How t o cou n t er t en den cies t h at can
am bu sh you r decision , Or gan izat ional Tr aps : Th e Madn ess an d wisdom of
cr owds
Su ggest ed Readin g:
1 Ham m on d, J .S., Keen ey, R.L. & Raiffa, H.( J anu ar y, 2006). Th e Hidden Tr aps
in Decision Mak in g. Harvard Business Review .

Un i t V (4 H r s)

Decision Su ppor t Syst em s


Man agin g Cr eat ivit y an d In n ovat ion : Th e creat ive pr ocess, Tech n iqu es t o
en h an ce creat ivit y.

Un i t VI Con t r ol l i n g (2 Hr s)

Nat u r e of or gan izat ion al con t r ol; con t r ol pr ocess; Met h ods and t ech n iqu es of
con t r ol; Design in g con t r ol syst em s.

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Christ University Institute of Management - Curriculum

Assign m en t :
1. Iden t ify cases wh ere com pan ies h ave failed du e t o fau lt y / absen ce of
adequ ate con t r ol syst em s. (For ex. Au dit failu re at Sat yam com pu t er s)

[Tot al : 3 0 H ou r s]
Sk i l l Dev el opm en t

1. Exposu r e con t em por ar y m an agem en t pr act ices t h r ou gh r ole plays/


sim u lat ion s
2. To h on e decision m ak in g sk ills th r ou gh case st u dies

Pr i m ar y Ref er en ce Book s

Koon t z, H. & Hein z, W. (2013). Management (12 th Edit ion ). Tat a McGr aw Hill
Pu blicat ion s.
Decision Mak ing – 5 Steps to Better Results. Harvar d Bu sin ess Ser ies.

Secon dar y Ref er en ce Book s

1. Daft, R. L. (2013). The new era of management (10 th ed.). Cen gage
Pu blicat ion s.
2. Prasad, L.M., Pr in ciples an d pr act ices of m an agemen t , New Delh i: Su lt an
Ch an d & Son s.
3. St on er , J .F., Fr eem an , E. R., & Gilber t, D.R. (2012). Management (6 th ed.).
Pear son Pu blicat ion s.

Ex t er n al Ex per t s

1. Dr . Viswan at h N.S.
Dir ect or
Bh avan Marsh all In st it u t e of Man agemen t
Race Cou r se Road
Ban galor e.

2. Dr . Su bh ash Sh ar m a,
Dir ect or
In dian Bu sin ess Academy
Ban galor e.

3. Mr. Gir i Nar ayan an


Dir ect or – HR
GE Power ,
Ban galor e

25
Christ University Institute of Management - Curriculum

M BA 1 4 0 Or gan i zat i on al Beh av i ou r

3 Cr edi t s
Descr ipt ion

Th is is a fou n dat ion cou r se. Th e cou r se is design ed t o in t r odu ce t h e field of


or gan izat ion al beh avior , givin g special at t en t ion t o t h e m ajor ch allen ges an d t h e
par adigm sh ift facin g t oday's m an agem en t ; t o pr esen t t h e or gan izat ion al
beh avior per spect ive for m an agem en t ; t o pr ovide oppor t u n it ies t o express on e‘s
beh aviou r an d exper ien ce ot h er s‘ beh aviou r . Th e experien t ial lear n in g m et h od is
adopt ed.

Learn in g Object ives

To en h an ce t h e st u den t s‘ u n der st an din g of on e‘s own beh aviou r an d it s


im pact on ot h er s.
To develop a m ean in gfu l in sigh t t o diagn ose an d effect ively deal wit h h u m an
beh aviou r at t h e wor k place.
To develop stu den t s sk ills for in flu en cin g an d m an agin g gr ou ps t h u s
en h an cin g per son al & in t er per son al sk ills.

Un i t I I n t r odu ct i on t o Or gan i zat i on al Beh av i ou r (3 Hr s)

Level of Know ledge: Basic Know ledge


Hist or ical Developm en t , Beh aviou r al scien ces an d Organ izat ion al beh aviou r ,
Mean in g, Im por t an ce, Basic con cept s, or gan izat ion al beh aviou r (OB) in global
con t ext, Man agin g wor k er diver sit y.

Un i t I I I n di vi du al Beh av i ou r – Per son al i t y & Per cept i on (7 Hr s)

Level of Know ledge: Conceptual & Application


Personality : Fou n dat ion s of in dividu al beh aviou r , Person alit y, Mean in g an d
Im por t an ce, Developm en t of per son alit y, Det er min an t s of per son alit y, Th eor ies of
per son alit y, Relevan ce of per son alit y t o m an ager s.
Perception: Nat u r e, Im por t an ce an d Defin it ion of Per cept ion , Fact or s in volved in
per cept ion, Th e Per cept u al Pr ocess, Per cept u al Select ivit y an d Or gan izat ion ,
Applicat ion s in Or gan izat ion s.

Un i t I I I Lear n i n g, At t i t u des, Val u es & J ob Sat i sf act i on (5 H r s)

Level of Know ledge: Conceptual & Application.


Learn in g: Defin it ion an d Im por t an ce, Th eories of lear n in g, Pr in ciples of lear n in g,
Sh apin g as man ager ial t ool, Applicat ion s in or gan izat ion s. At t it u des, Valu es an d
J ob Sat isfact ion : Sou r ces an d t ypes of at t it u des, At t itu de for m at ion an d
ch an ge, Cogn it ive Disson an ce Th eory. Valu es: mean in g, im por t an ce, sou r ce an d

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t ypes, an d applicat ion s in or gan izat ion s. Effect s of employee at t it u de, J ob r elat ed
at t it u des

Un i t I V M ot i v at i on (4 Hr s)

Level of Know ledge: Conceptual & Work ing Know ledge


Mean in g, Th eories of mot ivat ion , Mot ivat ion applied in or gan izat ion s, J ob design ,
Per for m an ce appr aisal, Goal set t in g.

Un i t V Gr ou ps & Team s (4 H r s)

Level of Know ledge: application & Work ing Know ledge


Gr ou ps - Mean in g classificat ion an d n at u r e of grou ps, Stages of gr ou p
developm en t , Resou r ces st ru ct u r e an d pr ocesses, Task s an d effect of gr ou ps on
per for m an ce an d sat isfact ion . Team s - Mean in g of t eam s, Types of t eam s,
ch ar act er ist ics of t eam s, Team developm en t , Team decision m ak in g.

Un i t VI En h an ci n g I n t er per son al Ef f ect i v en ess (5 Hr s)

Level of Know ledge: Skill Development & Application


In cr easin g Per son al an d In t er per son al effect iven ess t h r ou gh u n der st an din g an d
pract icin g, Tr an sact ion al An alysis an d J oh ari Win dow Model.

Un i t VI I Power & Pol i t i cs (4 H r s)

Level of Know ledge: Conceptual & Sk ill Development Know ledge


Mean in g, n at u re & bases of power , power relat ion sh ips, or gan izat ion al polit ics,
ou t com es of power .

Un i t VI I I M an agi n g Or gan i zat i on al Cu l t u r e (5 Hr s)

Level of Know ledge: Application & Work ing Know ledge


Mean in g, dim en sion s & Types of cu lt u r e, Cr eat in g, Su st ain in g & Tr an sm it t in g
cu lt u r e, Keepin g cu lt u r es alive & How em ployees lear n cu lt u r e.

Un i t I X M an agi n g Or gan i zat i on al Con f l i ct & St r ess (4 Hr s)

Level of Know ledge: Skill Development & Work ing Know ledge
Man agin g or gan izat ion al con flict : Meanin g & views t o con flict , sou r ces of
con flict , Resolu t ion t ech n iqu es, an d st imu lat ion t ech n iqu es. St r ess: Mean in g,
fact or s r espon sible for st r ess, copin g st r at egies

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Un i t X M an agi n g ch an ge an d devel opm en t (4 Hr s)

Level of Know ledge – sk ill development & application k now ledge


Mean in g & t ypes of ch an ge, m an aging organ izat ion al chan ge, resist an ce t o
ch an ge, over com in g resist an ce t o ch an ge.
Mean in g & valu es of or gan izat ion al developmen t , Or gan izat ion al developm en t
appr oach es an d t ech n iqu es.

[Tot al : 4 5 H ou r s]
Sk i l l Dev el opm en t

1. A learn in g diar y t o be m ain t ain ed t o st im u lat e in t rospect ion abou t on e‘s


beh aviou r .
2. Case st u dies, gr ou p discu ssion s, exer cises, gam es, r ole-plays & psych ological
in st r u m en t s will be adopt ed.
3. Ter m paper , sm all gr ou p in t er act ion , gr ou p t ask s an d pr esen t at ion s will be
m ade com pu lsor y.

Pr escr i bed T ex t s

1. Udai Par eek ., (2009). Understanding Organizational Behavior. Oxfor d


Un iver sit y Pr ess.
2. Robbin s & J u dge., (2009). Organizational Behavior. 13t h Edit ion , Pr en t ice
Hall of In dia.
3. Debr a l. Nelson & J am es C. Qu ick ., (2009). Organizational Behavior,
Th om son Sou th West ern .

Ref er en ces

1. Fr ed, Lu t h an s. (2009). Organizational behavior. McGr aw –Hill in t er n at ion al


edit ion .
2. Helr iegel, D., Slocu m , J. N., & Woodm an , R. W. (2009). Organizational
behavior. Macgr aw-Hill.
3. Hodeget t s, R. M. (2009). Organizational behavior. Macm illan .
4. Gr een ber g, J ., & Bar on , R. A. (2009). Behavior in organizations. Pr en t ice h all
of In dia.
5. Rober t , Kr eit n er ., & An gelo, Kin ick i. (2009). Organizational behavior. McGraw
h ill.

Ex t er n al Ex per t s
1. Dr . B.C San jeevaiah , 3. Mr . Gir in ar ayan
Pr ofessor & Ch air m an Director – Hu man Resou r ce
Post Gr adu at e Depar tm en t of Com mer ce Lin eage Power Lt d
Ban galor e Un iver sit y Ban galor e

2. Dr .Poor n im a 4. Dr . Su bh ash Sh arm a


Facu lt y, Icfai Bu sin ess Sch ool, Dir ect or , In du s Bu sin ess
Ban galor e Academ y Ban galor e

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Christ University Institute of Management - Curriculum

M BA 1 4 1 M an ager i al St at i st i cs
2 Cr edi t s

Descr ipt ion

Th is is a cor e cou r se for 2 cr edit h ou rs. It will discu ss fr om bot h con cept u al an d
applicat ion per spect ive, basic st at ist ical an d m at h em at ical con cept s an d t ools
widely u sed in bu sin ess application s. Th e cou r se gives a basic m at h emat ical /
st at ist ical in pu t desir ed for a clear u n der st an din g of cor e cou r ses lik e
Econ om ics, Fou n dat ion s of Fin an ce, Man ager ial Fin an ce, Oper at ion s
Man agem en t an d elect ives in Mar k et in g & Fin an ce Cou r ses. Fu r t h er it en ables
t o con cept u alize bu sin ess pr oblem s in st at ist ical / m ath em at ical t erm s an d solve
t h em t o pr ovide solu tion s.

Learn in g Object ives

Mu lt iple pedagogies an d act ive cou r se par t icipan t s sh ou ld m ak e t h is cou r se as


u sefu l fou n dat ion for con t in u ed profession al developm en t . Wit h diligen ce an d
com m it m en t t o m u t u al lear n in g, t h e followin g lear n in g ou t comes can be
accom plish ed.

Becom e awar e of Dat a – t o – In for m ation Con ver sion Process


Su m m ar ize dat a by com pu t in g m easu res of Cen t r al Ten den cy, Disper sion ,
Sk ewn ess an d Ku r t osis
Un der st an d t h e con cept of Probabilit y & r an dom var iables an d applicat ion s of
im por t an t pr obabilit y m odels
Un der st an d th e n eed an d applicat ion of samplin g m et h ods. Var iou s sam plin g
m et h ods u sed in pr act ice will be discu ssed.
Un der st an d an d apply appr opr iat e in fer en t ial st atist ical tools of est im at ion
an d t est in g of h ypot h esis. Un der stan d t h e m et h od of evalu at in g t h e
associat ion bet ween var iables t h r ou gh cor r elat ion an d r egression m odelin g.
Use basic t im e series an alysis for for ecast in g.
Un der st an d t h e appr oach for decision mak in g u n der u n cer t ain t y.
Appr eciat e t h e u se of som e basic m at h em at ical t ools for bu sin ess
applicat ion s.

Un i t I I n t r odu ct i on & Appl i cat i on of Qu an t i t at i ve M et h ods i n m an ager i al


Deci si on M ak i n g (4 Hr s)

Level of Know ledge: Conceptual and Basic


Dat a pr ocessin g- Classificat ion – Su m m ar izat ion – Tabu lat ion of dat a –
presen t at ion (t abu lar an d gr aph ic) – Fr equ en cy dist r ibu t ion . Measu r es of cen t r al
t en den cy - Ar it h m et ic m ean , Weigh t ed m ean , Geom et r ic m ean , Median , Mode,
an d Par t it ion valu es – Qu ar t iles, Deciles an d Per cen t iles. Measu r es of dispersion
-Ran ge, Qu ar t ile deviat ion , St an dar d deviat ion , Var ian ce an d Co-efficien t of
var iat ion

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Christ University Institute of Management - Curriculum

Un i t I I Pr obabi l i t y (5 H r s)

Level of Know ledge: Conceptual and Work ing


Ru les – Con cept s - Con dit ion s of st at ist ical depen den ce an d in depen den ce,
Bayes‘ t h eor em an d it s applicat ion s. Pr obabilit y dist ribu t ion s – Ran dom variable,
Expect ed valu e, Bin om ial, Poisson, Nor m al an d Expon en t ial dist r ibu t ion s

Un i t I I I Sam pl i n g Desi gn (4 H r s)

Level of Know ledge: Conceptual


Nat u r e, t ypes, Probabilit y sam plin g, Non probabilit y sam plin g. Est im at ion -Poin t
an d In t er val est im ates – Con fiden ce in t er vals – det er m in in g sam ple size

Un i t I V I n dex Nu m ber s & Deci si on An al y si s (4 H r s)

Level of Know ledge: Conceptual and Work ing


In dex n u m ber s -Defin it ion – Application – In t er pr et at ion . Sequ en t ial
decision m ak in g - Decision m ak in g u n der cer t ain t y, u n cer tain t y, EPPI,
EVPI – Bayesian appr oach – Decision t r ees

Un i t V Bu si n ess For ecast i n g (4 Hr s)

Level of Know ledge: Conceptual and Work ing


Bu sin ess forecastin g - Tim e ser ies an alysis, com pon en t s – Met h ods – St raigh t
lin e m eth od – Sem i aver ages m et h od – Least squ ar e m et hod – Movin g averages.
Cor r elat ion an d Regr ession -Cor r elat ion – in t er pr et at ion an d applicat ion s.
Regr ession – m ean in g an d u ses – n or m al equ at ion s – m odel bu ildin g. Corr elat ion
versu s Regression .

Un i t VI Test i n g Of H y pot h esi s (6 H r s)

Level of Know ledge: Conceptual and Work ing


Test in g Of Hypot h esis - Con cept s – t ypes of er r ors – n u ll and alt er n at e
h ypot h esis – level of significan ce. Test in g of m ean s an d pr opor t ion s for sm all
an d lar ge sam ples - on e-sample t est . Test in g of differ en ce bet ween m ean s an d
propor t ions for small an d large sam ples. 2 Test of goodn ess of fit – Test of
in depen den ce – ANOVA – on e way an d t wo way classificat ion s.

Un i t VI I M at h em at i cs (3 H r s)

Level of Know ledge: Conceptual and Work ing


Mat h em at ics -Pr ogr ession s – Ar it h met ic, Geom et r ic – applicat ion . Differ en t ial
Calcu lu s – m axima, m in im a. Mat r ices – addit ion , m u lt iplication , in ver se.
[Tot al : 3 0 Hou r s]

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Christ University Institute of Management - Curriculum

Sk i l l Dev el opm en t

1. Pr oblem solvin g in all t h e t opics of t h e cou r se r elat ed t o applicat ion s in


Fin an ce, Mar k et in g, Oper at ion s, an d HRM.
2. Case Pr oblem solvin g.
3. Pr esen t at ion on Applicat ion s an d Case An alysis.
4. Exposu r e t o u se of soft war e applicat ion s – Excel & SPSS.

Pr escr i bed T ex t

An derson , R., Sween y, J .& William s, H. (2011). Statistics for business and
economics w ith CD. New Delh i: Cen gage Pu blicat ion s.

Ref er en ces

Levin , I. R.& Ru bin , D. S (2011). Statistics for management. New Delh i: Pr en t ice
Hall In dia Pu blicat ion s.

Ex t er n al Ex per t s

Dr . A. Sesh adr i
Associat e Pr ofessor
Al Am een In st it u te of Man agem en t St u dies
Ban galor e Un iver sit y
Ban galor e.

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Christ University Institute of Management - Curriculum

CUR R I CUL UM

Y EAR - I

T r i m est er – I I

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Christ University Institute of Management - Curriculum

MBA 2 3 2 Resear ch M et h odol ogy


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a cor e paper in t h e secon d t r im ester . Th e paper aim s t o


develop a r esear ch or ien t at ion am on g st u den t s an d t h er eby m ak in g th eir
m an ager ial decision m ak in g effect ive. Broadly, t h e scope of t h e paper in clu des
wh at , wh y an d h ow of Bu sin ess Resear ch wit h gr eat er em ph asis on an alyt ical
t ools an d t h eir applicat ion s. Th e paper t rain s st u dent s in an alyzin g, in t er pret in g
an d pr esen t in g t h e dat a n eeded for decision m ak in g in Bu sin ess.

Learn in g Object ives

To m ak e st u den t s appr eciat e t h e r ole of r esear ch in bu sin ess decision s.


To equ ip st u den t s wit h t ools an d t ech n iqu es of bu sin ess research .
To t r ain st u den t s in scien t ifically collect in g, pr ocessin g an d in t erpr et in g of
dat a for m an ager ial decision s.

Un i t I I n t r odu ci n g Bu si n ess Resear ch (4 Hr s)


Level of Know ledge : Conceptual
Business Research: Con cept s, Resear ch sk ills, Types of r esear ch , Man ager -
Resear ch er r elat ion sh ip, Limit at ion s of r esearch .
Ethics in research: Et h ical t r eat m en t of r espon den t s an d su bject s.
Research process and design: Resear ch process, Design in g st u dy, Samplin g
design , Resou r ce allocat ion an d bu dget s, Sch edu lin g of pr oject s.
Research Proposal: Pu r pose, Proposal developm en t , t ypes, st r u ct u r in g t h e
proposal, Evalu at ion .

UNI T I I Dat a Measu r em en t , Sou r ces an d Col l ect i on (5 H r s)


Level of Know ledge: Conceptual
Measurement: Nat u r e, dat a t ypes, sou rces of m easu r em en t differ en ces,
ch ar act er ist ics of sou n d m easu r em en t , validit y an d r eliabilit y.
Scaling Design: Defin ition , classificat ion , r espon se m et h ods, r at in g an d r an k in g
scales, Scale con str u ct ion , Arbit r ar y scale, Con sen su s scale, It em an alysis,
Cu m u lative scales.
Sources of Data: Pr im ar y versu s Secon dar y dat a, Libr ar y r esear ch , Lit er at u r e
r eview, u se of in t er n et . Dat a collect ion design : In t er viewin g – person al &
t eleph on e, self adm in ist ered su r veys, m ail su r veys – ou t sou r cin g.

Un i t I I I I n st r u m en t Desi gn & Ex per i m en t at i on (6 Hr s)


Level of Know ledge – Work ing Know ledge
Instrument Design: Developin g in st r u m en t , Qu est ion n air e con st ru ct ion -
st r u ct u r e – con t en t , Wor din g- sequ en ce, Respon se str at egy, In st r u men t r efin in g
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Christ University Institute of Management - Curriculum

Experimentation: Nat u r e, Evalu at ion , Condu ct in g an experim en t – Ran dom ized


design s, Com plet ely r an dom ized design (CRD), Ran dom ized block design (RBD),
Lat in squ ar e design (LSD), Fact or ial design .

Un i t – I V Dat a Pr epar at i on (3 Hr s)
Level of Know ledge – Work ing Know ledge
Data Preparation: Editin g, Codin g, Dat a en t ry, Tabu lat ion , Cr oss-t abu lation .

Un i t – V Mu l t i v ar i at e An al y si s (1 0 H r s)
Level of Know ledge – Work ing Know ledge
Mu lt iple r egr ession , Fact or an alysis, Discrim in an t an alysis an d Clu st er an alysis
– applicat ion and in t er pr et at ion .

Un i t – VI Repor t Pr esen t at i on (2 Hr s)
Level of Know ledge – Work ing Know ledge
Report Presentation: Sh ort an d lon g r epor t – Resear ch r epor t compon en t s –
Repor t wr it in g – Pr esen t at ion – or al an d writt en .

[Tot al : 3 0 H ou r s]

Sk i l l Dev el opm en t

1. St u den t s t o con du ct a sim ple research st u dy as a grou p exer cise.

Pr escr i bed T ex t Book

1. Ch awla, D. (2011). Resear ch met h odology – con cept s an d cases (6 th ed.). New
Delh i: Vik as Pu blicat ion s.

R ef er en c es
1. Cooper , D., & Schin dler , P. (2009). Bu sin ess r esear ch m et h ods (4 th ed.). New
Delh i: Tat a McGr aw Hill Pu blicat ion s.
2. Aak er , D., Ku m ar , V., & Day, G. (2009). Mark eting research (8 th ed.). New
Delh i: Wiley In dia.

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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Christ University Institute of Management - Curriculum

M BA 2 3 4 Cor por at e Dat abase M an agem en t


1 Cr ed i t

Descr ipt ion

Th is paper is offer ed as a cor e su bject s, for en h an cin g t h e k n owledge on


Dat abases an d it s Man agem en t con cept s. in t h e secon d t r im est er . It develops an
u n derst an din g of m an agemen t of var iou s fu n ct ion s in an organ izat ion t h r ou gh
on lin e data capt u r in g, h ist or y dat a cr eat ion an d t h eir su bsequ en t u sage.
Pract ical exposu re th r ou gh SQL in LAB en vir on m en t en h an ces th eir h an ds on
pract ices on Dat abase soft war e.

L ea r n i n g O b j ec t i v es

To differ en t iat e k n owledge, in for m at ion an d dat a, vit al for or gan izat ion asset
m an agem en t . To iden t ify t h e ar eas of applicat ion of in form at ion an d pr ovidin g
t h is facilit at ion t h r ou gh r eposit ory of or gan izat ion al in for mat ion . To pr ovide
con t r ol an d secu rit y of in form at ion an d pr ovide com m u n icat ion for
organ izat ion al pr odu ct ivit y.

Un i t I Dat abase Con cept s & Dat abase Ty pes (4 Hr s)


Dat a vs in for m at ion , Defin it ion , Tradit ion al pr ocessin g syst em s, Dat abase
appr oach , Advan t ages of dat abase appr oach , Compon en t s of dat abase
en vir on m en t , Risk s of dat abase appr oach , Evolu t ion of DBS. Per son al Com pu t er
dat abase, Wor k gr ou p dat abases, Depar t m ent dat abases, En t er pr ise dat a, In t er -
or gan izat ion al dat abase, Dat abase for vir t u al or gan izat ion , Clou d databases.

Ref er en ce Book s
1. Hoffer Jeffr ey A., Prescot t Mary B an d McFadden Fr ed R, Modern Database
Management System.
2. Kort h & Su dar san ., Database concepts, Tat a McGr aw Hill Pu blicat ion s.
3. Hen r y Alber t Silber sch at z., Introduction to Database Systems.

Un i t I I Dat abase M an agem en t (4 Hr s)


Logical design vs ph ysical design , E-R Modelin g, E-ER Modelin g, Dat a flow
an alysis, Im plem en tat ion an d m ain t en an ce an d DBA.

Ref er en ce Book s
1. Hoffer , J .A., Ram esh , V., & Topi, H. (2011). Modern database
management(10 th ed.).Pear son .
2. Kort h , H.F., Silber sch at z, A., & Su dar sh an , S. (2010).Database sy stem
concepts (6 t h ed.). Tat a McGr aw-Hill.

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Un i t I I I SQL Qu er i es (4 Hr s)
Cr eat e, in ser t , select com m an ds in Micr osoft access.

Un i t I V Dat a War eh ou si n g an d Dat a M i n i n g (3 Hr s)


Con cept s in dat a war eh ou sin g, Ar ch it ect u r e, Dat a t r an sform at ion , OLAP, Dat a
m in in g, Tools, Tech n iqu es, Applicat ion , Dat a visu alizat ion , Dat a cen t ers, Ser ver
far m s.

Ref er en ce Book s

1. Hoffer , J .A., Ram esh , V., & Topi, H. (2011). Modern database
management(10 th ed.).Pear son .
2. Kort h , H.F., Silber sch at z, A., & Su dar sh an , S. (2010). Database system
concepts (6 t h ed.). Tat a McGr aw-Hill.

[Tot al 1 5 Hou r s]

Ex per t Mem ber s

1. Pr of. B.Rajen dr an Th an gadu r ai,


RB & Cr eat ion s,
501 Block 18 Glit t er ,
Su n Cit y Apar t m en t s
Ou t er r in g Road,
Ban galor e -34

2. Pr of. A.R.Mu t h u swam y


Ex-ED-SAIL,
Ext er n al Facu lt y,
Ban galor e.

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M BA 2 3 4 M an agem en t I n f or m at i on Sy st em s

1 Cr ed i t
D es c r i p t i on

Th e cou r se cover s t h e t opics on t ypes of In form at ion syst em, it s developm en t


process an d secu r it ies t o be in cor porat ed. Fu n ct ion al an d Cr oss Fu n ction al
In for m at ion System s ar e cover ed wit h indu st r y exam ples. Also it cover s design of
an MIS solu t ion for var iou s m an ager ial fu n ct ion s lik e
produ ct ion / m an u fact u r in g, Mar k et in g, Fin an cial accou n t in g, Hu m an r esou r ces.

L ea r n i n g O b j ec t i v es

Th e cou rse offer s a fu n dam en t al fr am ewor k for in for m at ion syst ems
applicat ion in or gan izat ion . It iden t ifies t h e var iou s in for m at ion systems
solu tion for ver t ical an d h or izon t al wor k flow of bu sin ess oper at ion s. It
provides an opport Un it y for m an agers t o plan , an alyze an d design
in for m at ion syst em solu t ion s for var iou s fu nct ion alit ies of t h e or gan izat ion .

Un i t I I n t r odu ct i on t o I n f or m at i on Sy st em s (5 Hr s)
Con cept of syst em s, In for m at ion syst em s, CBIS, Man agem en t fr am ewor k for
in for m at ion syst em s, Evolu t ion of in form at ion syst em s, In for m at ion t ech n ology
In frast r u ct u r e, In for m at ion syst em s & bu sin ess. In for mat ion Syst em in
HR/ Fin an ce/ Pr odu ction / Mar k et in g
Classification of Information Systems:
Office au t om at ion syst em s, Tr an sact ion & an alyt ical pr ocessin g syst em s,
Man ager ial in for mat ion syst em s, gr ou p su ppor t system s, Decision su pport
syst ems, Exper t syst em s.

R ef er en c e Bo o k s
1. Goyal, D. P. (2010) Management information systems: Managerial perspectives
(3 rd ed.). Macm illan .
2. Lau don , K. C., Dass, R., & Lau don , J . P. (2010). Management
informationsy stems (11 th ed.). Pear son .
3. O‘Br ien J . A., Mar ak as, G.M., & Beh l, R. (2009). Management information
systems (9 th ed.). Tat a McGr aw-Hill.

Un i t I I I n f or m at i on Sy st em s An al y si s & Desi gn (3 Hr s)
Plan n in g of in form at ion syst em s, Syst em s developm en t life cycle, In for m at ion
r equ ir emen t an alysis, J u st ifyin g in for m at ion syst ems, Syst em s an alysis,
Syst em s design , In for m at ion syst em s implem en t at ion & m ain t en an ce.

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R ef er en c e Bo o k s
1. An der son , D. L., & Post , G.V. (2002). Management information systems
(3 rd ed.). McGraw-Hill.
2. Lau don K. C., Dass, R., & Lau don , J . P. (2010). Management
informationsystems (11 th ed.). Pear son .
3. O‘Br ien J . A., Mar ak as, G.M., & Beh l, R. (2009). Management information
systems (9 th ed.). Tat a McGr aw-Hill.

Un i t I I I I n f or m at i on Secu r i t y (3 Hr s)
User -developed application s, Man agemen t of en d-u ser com pu t in g. Secu r it y
t h reat s, Syst em vu ln er abilit y an d hazar ds, In for m at ion secu r it y an d access
con t r ol, Com m u n icat ion an d applicat ion con tr ol, Disast er r ecover y plan n in g, IT
r isk m an agem en t , Infor m at ion pr ivacy.

Essen t i al Tex t s

1. Hoffer , J .A., Ram esh , V., & Topi, H. (2011). Modern database management
(10 th ed.).Pear son .
2. Lau don K. C., Dass, R., & Lau don , J . P. (2010). Management
informationsy stems (11 th ed.). Pear son .
3. O‘Br ien J . A., Mar ak as, G.M., & Beh l, R. (2009). Management information
systems (9 th ed.). Tat a McGr aw-Hill.

R ef er en c e Bo o k s
1. An der son , D. L., & Post , G.V. (2002). Management information systems
(3 rd ed.). McGraw-Hill.
2. Lau don K. C., Dass, R., & Lau don , J . P. (2010). Management
informationsystems (11 th ed.). Pear son .
3. Lu cas, H. L. (1994) Information systems concepts f or management.
McGr aw-Hill.
4. O‘Br ien J . A., Mar ak as, G.M., & Beh l, R. (2009). Management information
systems (9 th ed.). Tat a McGr aw-Hill.
5. Sch u lt h eis, R., & Su m n er , M. (1999). Management information systems:
The manager’s view (4 th ed.). Tat a McGr aw-Hill.
6. Tu r ban , E., Leidn er , D., Mclean , E., & Weth er be, J . (2008). Information
technology for management(6 t h ed.). Wiley.

[Tot al 1 5 Hou r s]
Ex per t Mem ber s

1. Pr of. B.Rajen dr an Th an gadu r ai, 2. Pr of. A.R.Mu t hu swam y


RB & Cr eat ion s, Ex-ED-SAIL,
501 Block 18 Glit t er , Ext er n al Facu lt y,
Su n Cit y Apar t m en ts Ban galor e.
Ou t er rin g Road,
Ban galore -34

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Christ University Institute of Management - Curriculum

MBA 2 3 5 Man ager i al Econ om i cs I I


2 Cr edi t s

Descr ipt ion

Macr oecon om ics in t r odu ces t h e st u den t t o t h e con cept of Macr oecon om ic Policy,
it s object ives an d inst r u m en t s of Macr oecon om ics. Th e pr im ar y object ive of t h is
cou r se is t o discu ss t h e fu n dam en t al pr in ciples of m acr oecon om ics an d h ow
t h ese prin ciples can be applied t o m an ager ial decision m ak in g. Th e secon d
object ive of th e cou rse focu ses on advan ced t opics in m acr oecon om ic an alysis,
wit h a focu s on st r at egic policy opt ion available or for m u lat e for t h e sm oot h
fu n ct ion in g of t h e econ om y. Th ir dly t h e cou r se focu ses on h ow t h e ext er n al
fact or s an d policy issu es affect t h e oper at ion of an econ omy an d h ow m an ager s
n eed t o u n derst an d t h e bu sin ess dyn am ics even at fir m level so as t o oper at e
accor din gly in a br oad m acro en vir on m en t .

Learn in g Object ive

Learn in g t o Evalu ate h ow does t h e econ om y fu n ct ion as a wh ole.


Un der st an d an d appr eciat e t h e variou s polices su ch as Mon et ar y policy,
Fiscal policy et c.
Evalu at e an d com pare t h e econ omies of developin g an d developed cou n t r ies
in r espect of cer t ain k ey m acr o econ om ic var iables su ch as in flat ion,
exch an ge rat e, BOT an d BOP, Aggr egat e dem an d an d aggr egat e su pply.
Em ploym en t .
Learn an d Dem on st r at e the use of macr oecon om ic var iables du r in g t h e
var iou s ph r ases of slow down , recession an d depr ession an d n ot t o speak of
boom .
Design polices t h at h elps t h e fir m t o m axim ize pr ofit s an d min im izat ion of
cost s.

Un i t I I n t r odu ct i on (2 Hr s)

Object ives an d in st r u m en t s of Macr o econ om ics, Need for t h e st u dy of Macr o


econ omics for t h e m an ager , St ock and flow var iables, Cir cu lar flow of in com e
an d expen dit u r e in t wo, t h r ee an d fou r sect or m odel.

Un i t I I M easu r i n g Nat i on al Ou t pu t / I n com e (4 Hr s)

Con cept of n at ional pr odu ct , Var ian t s of n at ion al pr odu ct, Met h ods for
m easu r in g n at ion al in com e, an d pr oblem s of m easu r in g, Real vs n omin al pr ice
in dices an d it s applicat ion s.

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Christ University Institute of Management - Curriculum

Un i t I I I T h e Th eor y Of Em pl oy m en t (4 H r s)

Th e classical t h eor y of em ploym en t , Keyn es‘s at t ack of classical t h eory an d t he


Keyn esian t h eor y of em ploym en t ou t pu t an d in com e.

Un i t I V Con su m pt i on Fu n ct i on , Sav i n g an d I n v est m en t Fu n ct i on s an d


K ey n es’s Det er m i n at i on Of Nat i on al I n com e an d M u l t i pl i er (7 Hr s)

Th e con su mpt ion fu n ct ion , it s for m s an d fact or s influ en cin g con su m ption
fu n ct ion , t h e savin g fu n ct ion , t h e in vest m en t fu n ct ion , t h e MEC sch edu le an d
r at e of in t er est , Keyn es‘s det er m inat ion of n at ion al in com e in t wo, t h r ee an d fou r
sect or model, in vest m en t or gover n m en t m u lt iplier , t ax m u lt iplier , balan ced
bu dget m u lt iplier an d t r an sfer m u lt iplier .

Un i t V Th e I S an d LM Model (5 Hr s)

Produ ct m ar k et equ ilibr iu m (IS), m on ey m ar k et equ ilibr iu m (LM), sim u lt an eou s


equ ilibr iu m in bot h t h e m ar k et s, t wo m ar k et equ ilibr iu m , t h r ee m ar k et
equ ilibr iu m wit h gover n m en t , fou r m ar k et equ ilibr iu m wit h for eign sect or , sh ift
an d slope in IS an d LM cu r ve, effect of mon et ar y an d fiscal policies on IS an d
LM

Un i t VI I n f l at i on , Un em pl oy m en t an d Macr o Econ om i c Pol i ci es (5 Hr s)

In flat ion , m easu r em en t , t ypes, cau ses effect s an d m easu r es t o con tr ol in flat ion ,
Ph ilips cu r ve, u n em ploym en t t ypes, mon et ary policy, object ives, in st r u m en t s,
fu n ct ion s of m on ey, m on ey su pply an d it s com pon en t s, m on ey m u lt iplier , h igh
power m on ey an d t h e Keyn es ver sion s deman d for mon ey , ban k s, fiscal policy
it s object ives an d in st r u m en t s an d bu dget an d it s im plicat ion .

Un i t VI I For ei gn Ex ch an ge (3 Hr s)

Exch an ge r at e det er m in at ion , fixed vs flexible exch an ge r at e, n om in al an d r eal


exch an ge rat e, BOP an d it s accou n t s disequ ilibr iu m in BOP an d m easu r es an d
n eed for in t er n at ion al t r ade
[Tot al : 30 H ou r s]

Sk i l l Dev el opm en t

1. Applicat ion exer cises on Macr oecon om ic policies


2. Case st u dies
3. Gr ou p pr esen t at ion s on Econ om ic Gr owt h

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Christ University Institute of Management - Curriculum

Cor e Tex t s

1. Man k iw,N.Gr egor y. (2011). Principles of Macro economics (4 t h ed.). Har yan a,
In dia:Th om son .
2. Dwivedi, D. N. (2010). Macro Economics – Theory and Policy . New Delh i, In dia:
Tat a McGr aw Hill.

Ref er en ces

1. D‘Sou za, Er r ol. (2008). Macro economics. New Delh i, In dia: Pearson
Edu cat ion .
2. Dor n bu sch , R., Fisch er , S., & St ar t z,R.(2005). Macro economics, New Delh i,
In dia: Tat a McGr aw Hill.
3. Vaish , M.C. (2007). Macro economic theory (13 th ed.). New Delh i, In dia: Vik as
Pu blicat ion .

Ex t er n al Ex per t s

1. Dr . Viswan at h N.S. 3. Mr .Gir iNar ayan an


Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

2. Dr . Su bh ash Sh ar m a,
Dir ect or
In dian Bu sin ess Academy
Ban galor e

41
Christ University Institute of Management - Curriculum

M BA 2 3 8 Bu si n ess Law
2 Cr edi t s
Descr ipt ion

Th is paper is offer ed as a cor e su bject in t h e second t r im est er . It em ph asis t he


im por t an ce of law of con t r act an d sale of goods act in bu sin ess. It also t h rows
an d m ak es a st u den t t o h ave good k n owledge in t h e com pan y law wh ich is
im por t an t for a fu tu r e m an ager an d secu r it y legislation s for fu tu re fin an ce
m an ager s wh ich is ver y essen t ial. Th is su bject also deals wit h in t ellect u al
proper ty law which is ver y im por t an t for a fu t u r e man ager . It gives an
oppor t u n it y t o st u den t m or e abou t copy r igh t s as it is ver y im por t an t in t oday‘s
m ar k et .

Learn in g Object ives

Bu sin ess Laws in t h e Mar k et is very im port an t for a st u den t . Th is su bject


t h r ows m ore ligh t an d m ak es an in dept h an alysis on differ en t t ypes of laws
wh ich are u sefu l for a fu t u r e m an ager an d t h rou gh r igor ou s case laws h e/ sh e
can get lot of advice wh en h e/ sh e goes in t o t h e m ar k et .
As t h is su bject deals wit h all t ypes of laws t h is is u sefu l for all t h e st r eams of
st u den t s.

Un i t I Law of Con t r act (1 0 Hr s)


Mean in g an d in t r odu ct ion of law, Law of con t r act – defin it ion , Classificat ion of a
con t r act (in clu din g qu asi con t r act s), Offer or pr oposal, Accept an ce (in clu din g
except ion s), Con siderat ion (in clu din g exceptions).
In tr odu ct ion t o [Capacit y t o con t r act (in clu din g except ion s), Disch ar ge of
con t r act s, Rem edies of br each of a con t r act , Con t r act of in dem n it y and
gu ar an t ee (in clu ding except ion s an d t ypes)]. Con t r act of bailm en t an d pledge
(in clu din g du t ies and r igh t s an d t er m in at ion of bailm en t an d pledge), Pr in cipal
an d agen t , Defin it ion an d essen t ials of sale, Classificat ion of goods, Righ t s of an
u n paid seller , Condit ion s an d war r an t ies (in clu din g t ypes of war r an ties),
Defin it ion an d pr ocess of par t n er ship, Righ t s an d du t ies of par t n er s,
Ter m in at ion of par t n er sh ips, In t r odu ct ion t o E – Con t ract an d E Com m er ce
(Object ives an d it s im plicat ion s on t h e m ar k et ).(To discu ss Case Laws)

Un i t I I Com pan y Law (1 0 Hr s)

Defin it ion of a com pan y, In cor por at ion an d it s pr ocedu re, Types an d pr ocedu res
of con du ct in g meet in gs (in clu din g AGM, SM AND EGM), Sh ar es an d it s t ypes,
Dir ect ors an d k in ds of dir ect or s, Qu alificat ion , Appoin t men t an d r em oval of
dir ect or s, Resolu t ion s an d t ypes of r esolu t ion s an d it s pr ocedu r e, Qu alificat ion s,
Righ t s, Du t ies an d disqu alificat ion s of an au dit or, Bor r owin gs loan s deben t u r es
an d in vest men t s, Preven t ion an d oppr ession of m an agem en t an d it s pr ocedu re,
Win din g u p of a compan y an d it s pr ocedu re. (To discu ss Case Laws)
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Christ University Institute of Management - Curriculum

Un i t I I I Secu r i t y Legi sl at i on s (6 Hr s)

Negotiable Instruments Act: Pr om issor y n otes , Bills an d ch equ es, Cr ossin g of


ch equ es, Negot iat ion , Pr esen t m en t of n egot iable in st r u m en t , Ban k in g: SARFESI
Act (secu r it izat ion an d r econ st r u ct ion of fin an cial asset s an d en for cemen t of
Secu r it y In t er est Act , 2002), Pu r pose, In t r odu ct ion an d r isk m an agem en t in
secu r it izat ion , Debt r ecovery t r ibu n als it s object ives an d it s pu r poses, Pr even t ion
of Mon ey Lau n der in g Act (object ives and pu r poses), Con su m er Pr ot ect ion Act ,
1986: Defin it ion of con su m er , Con su m er pr ot ection cou n cils an d con su m er
r edr essal foru ms, In for m at ion Tech n ology Act , 2000: object ives, m ean in g of
digital sign at u r e, pr ot ect ion of t r an sfer of fu n ds u n der t h is act , Righ t to
In for m at ion Act : Object ives, Defin it ion of in for mation , Or gan izat ion s cover ed
u n der t h is act , Except ion s u n der RTI Act . (To Discu ss Case Laws)

Un i t I V I n t el l ect ual Pr oper t y Law (4 Hr s)

In tr odu ct ion , Tr ade Relat ed In t ellect u al Proper t y Righ t s (TRIPS), Defin it ion of
pat en t s, Pu blicat ion an d exam in at ion of applicat ion , Regist er of pat en t s an d it s
procedu r e, Revocat ion of paten t s, Defin it ion of copy r igh t , Copy r igh t s an d it
own er ship, Righ t s of br oadcast in g or gan izat ion s an d of perfor m ers, In fr in gem en t
of copy r igh t , Defin it ion of a t r ade m ar k , Fu n ct ion s of a t rade m ar k , Pr ocedu r e
an d du r at ion of a t r ade m ar k , Assign m en t an d t ran sm ission of t r ade m ar k .
(To Discu ss Case Laws)
[Tot al : 3 0 H ou r s]

Sk i l l Dev el opm en t

1. Gr ou p Pr esen t at ion s on var iou s t opics r elat ed t o legal aspect s an d it s


im plem en t at ion .
2. Case Laws t o be dealt in an in dept h man n er su ch t h at st u den t s sh ou ld h ave
k n owledge r egar din g t h e h appen in gs in t h e mar k et .

Cor e Tex t s

1. Ak ilesh war , Pat h ak . (2011). Legal aspects of business (4 th ed.). New Delh i:
TMH Pu blicat ion s.
2. Kapoor , N.D. (2010). Elements of mercantile law (8 th ed.). New Delh i: Su lt an
Ch an d Pu blicat ion s.

Ref er en ces
1. J abwala, N.H. (2011).The law of contracts (7 th ed.). Bom bay: C, J am u n adas &
Co Pu blicat ions.
2. J abwala, N.H., The sale of goods act. Bom bay: C. J am u n adas & Co
Pu blicat ion s.

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Christ University Institute of Management - Curriculum

3. Ujjan war ,S.S.(2000). Law of contract. Calcu t t a: East er n Law Hou se


Pu blicat ion s.

Ex t er n al Ex per t s

1. Dr . Viswan at h N.S. 3. Mr . Gir i Nar ayan an


Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

2. Dr . Su bhash Sh ar m a,
Dir ect or
In dian Bu sin ess Academy
Ban galor e.

44
Christ University Institute of Management - Curriculum

M BA 2 4 0 Man agi n g H um an Resour ce


2 Cr edi t s
Descr ipt ion

Th is cou r se is an in t rodu ct ion t o t h e h u m an r esou r ces fu n ct ion an d r elat ed


elem en t s an d act ivit ies. Th e cou r se ou t lin es t h e r oles an d fu n ct ion s of m em bers
of t h e h u man r esou r ces depar tm en t , as well as edu cat in g ot h er s ou t side h u m an
r esou r ces, in h ow t h eir r oles in clu de h u m an r esou r ces-r elat ed act ivit ies. Th e
st u den t will lear n abou t t h e evolu t ion in h u m an r esou r ces man agem en t as we
k n ow it t oday. Em ph asis is placed on t h e m oder n day im por t an ce of HRM an d
t h e n ew ― cor por at e viewǁ of t h e fu n ct ion . Addition ally, th e st u den t will be
exposed t o t h e view of HRM fr om t he per cept ion of both m an agem en t an d
su bor din at e em ployees. Th e im por t an ce of main t ain in g fair an d equ it able
com pen sat ion an d ben efit pr ogr am s will be discu ssed. Th e st u den t will be
exposed t o pr act ical sit u at ion s an d pr oblem solvin g ,r egar din g ar eas of em ployee
cou n selin g, disciplin e an d t erm in at ion.. Ot h er cr it ical areas of t r ain in g an d
developm en t , st affin g an d st r at egy will also be explor ed.

Learn in g Object ives

To pr ovide an u n der st an din g of t h e h u m an resou rces m an agem en t


fr am ewor k .
Offer s exper ien t ial an alysis t o u n der st an d th e ch allen ges of HR Man agers in
developin g t h eir or gan izat ion s
Provides in sigh t s on h ow t o develop str at egies, in it iat ives an d pr ogr am s t o
in t rodu ce an d su stain com petit ive HR advan t age in or gan izat ion s
Focu ses on man agem en t best pr act ices, t ools an d m odels t o im plem en t an
effect ive HRM syst em
Addr esses th e h u m an capit al as a cr it ical r ole in fir m 's viabilit y in t h e
k n owledge econ om y
To develop t h e cor e h u man r esou r ces man agem en t sk ills an d compet en cies.
Th e cor e com pet en cies in clu de HRM k nowledge, plan n in g, con t r ol, pr oblem -
solvin g an d com m u n icat ion

PART A: ACQUI SI TI ON OF HUMAN RESOURCES:


Un i t I H u m an Resou r ce Man agem en t (4 Hr s)
Con cept : Mean in g, Objectives, Scope, Fu n ct ion s, m odels of HRM, Cor porat e
st r at egies & HRM.
Hu m an Resou r ce Man agem en t in ch an gin g en vir on men t
Hu m an Resou r ce Man agem en t in In dia an d pr esen t day scen ar io. St r at egic
HRM, sk ills an d com pet en cies of HR pr ofessionals.

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Christ University Institute of Management - Curriculum

Un i t I I H u m an Resou r ce Pl an n i n g, J ob An al y si s an d Desi gn (4 Hr s)

Defin it ion , Object ives scope an d im por t an ce, Met h ods of for ecast in g, J ob
an alysis – object ives, pr ocess an d m et h ods, job descr ipt ion , job specificat ion , job
evalu at ion an d job design .

Un i t I I I Recr u i t m en t , Sel ect i on , Soci al i zat i on an d Ret en t i on (4 Hr s)

Mean in g an d object ives, sou r ces an d con st rain t s of recru it m en t , Selection


process, Met h ods of select ion , r eliabilit y an d validit y of t est , m ean in g an d
im por t an ce of socializat ion , m et h ods of socializat ion an d r et en t ion of em ployees.

Par t B: Dev el opm en t of H u m an Resou r ces:

Un i t I V H u m an Resou r ce Dev el opm en t (4 H r s)

Mean in g, Object ives an d scope of h u m an r esou rce developm en t in In dia.


Met h ods for t r ain in g wor k ers & m an ager s, pr oblem s & ch allen ges of t r ain in g an d
developm en t in In dia, Evalu at ion of t r ain in g effect iven ess. Car eer developm en t

Par t C: Mot i v at i on Of H u m an Resou r ces:

Un i t V Per f or m an ce M an agem en t & Appr ai sal s (4 Hr s)


Mean in g, Object ives, scope & pu r pose, Appr aisal pr ocess, m et h ods for
evalu at in g per for man ce, pr oblem s & ch allen ges in appr aisal, feedback &
coach in g, car eer plan n in g & su ccession plan n in g.

Un i t VI Wage & Sal ar y Adm i n i st r at i on (4 H r s)

Defin it ion an d object ives, t h eor y of wages, m et h ods for com pu t in g valu e & wor t h
of jobs, com pon ent s of work er compen sat ion , com pon en t s of execu t ive
com pen sat ion . Pr oblem s & ch allen ges in pr om ot in g equ it y in com pen sat ion &
r ewar d syst em s.

Par t D: M ai n t en an ce of H u m an Resou r ces

UNI T VI I I n du st r i al Rel at i on s- Basi c Con cept s (6 Hr s)

Mean in g an d im por t an ce of in du st r ial r elat ion s, Tr ade u n ion s, Collect ive


bar gain in g an d Wor k er s‘ par t icipat ion in man agem en t .

[Tot al : 3 0 H ou r s]

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Christ University Institute of Management - Curriculum

Sk i l l Dev el opm en t

1 . U se of H RD i n s t r u m en t s
2 . Si m u l a t i on s

Pr e s c r i b e d t e x t s :

1. B3: Cam en , M.M, Cr ou ch er , R & Leigh , S. (Eds).(2011). Hu m an resou r ce


m an agem en t : A case st u dy appr oach . In dia: Jaico.
2. J yoti,P. & Ven k at esh , D.N. (2012).Human resource management. In dia: Oxfor d
Un iver sit y Pr ess.
3. Sn ell, S. Boh lan der ,G. & Voh ra,V. (2012). Human resources management: A
Sou t h Asian per spect ive. In dia: Cen gage Lear n in g.

Ref er en ces

1. Decen zo, D.A & Robbin s, S.P. (2010).Human resource management, Joh n
Wiley & Son s.
2. Dessler ,G& Var k k ey,B.(2012).Human resource management. Pear son
3. Fish er , C.D, Sch oen feldt , L.F, & Sh aw J .B, (2011).Human resource
management, Bizt an t r a.
4. Mat h is R.L., & J ack son J.H. (2000).Human Resource Management (9 th
ed.)..Sou t h West er n : Th omson Learn in g Pu blicat ion s.
5. Mon appa,A. (1992) Personnel management & industrial relations. New Delh i.
Tat a Mc Graw Hill.
6. Rao, V.S.P. (2000). Managing people.New Delh i:Am excel Pu blish er .
7. Ru drabasavar aj,M.N.(2000).Dynamic personnel ad ministration.Bom bay:
Him alaya Pu blish in g Hou se.
8. Sin h a.,R,N., Sin h a,I.B.,& Sh ek h ar S.P.(2001)Industrial relations, trade unions
andlabour legislation. In dia: Pear son Edu cat ion .
9. Sn ell, S., & Boh lan der ,G.(2009).Human resources management: A SouthAsian
perspective. In dia: Cen gage Learn in g.
10. Ven k atar at n am , C.S., & Sr ivast ava, B.N.(2001).Personnel / Human
Resource Management. New Delh i:Am excel Pu blish er .

Ex t er n al Ex per t s

1. Dr . Viswan at h N.S. 2. Mr . Gir i Nar ayan an


Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power,
Race Cou r se Road Ban galore
Ban galor e

47
Christ University Institute of Management - Curriculum

M BA 2 4 1 Mar k et i n g Man agem en t


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a m ark et in g elect ive in t h e secon d t r im est er . It develops


a basic k n owledge of var iou s m ar k et in g con cept s an d t h eir application in
bu sin ess or gan izat ion s. It pr epar es st u den t s for car eer s in m ar k et in g.

Learn in g Object ives

To mak e st u den t s awar e t h at decision m ak in g for m ar k et in g man ager s


r equ ir es u n der st an din g t h e bu yer s, t h e in t er n al an d ext er n al for ces oper at in g
in t h e en ter pr ise an d in t h e en vir on m en t t h at ar e relevan t for m ar k et in g
decision s.
To fam iliar ize con cept s of developin g pr odu ct m an agem en t pr odu ct life cycles,
pricin g, pr om ot ion an d ch an n el decision s.

Un i t I I n t r odu ct i on t o Basi c Mar k et i n g Con cept s (5 Hr s)

Introduction to Mark eting;


Defin it ion of Mark et in g; t h e Mar k etin g Pr ocess
Understanding the market place & customer needs:
Cu st om er n eeds, wan t s & dem an ds; Mar k et offer in gs- Pr odu ct s, Ser vices &
Exper ien ces; Cu st om er valu e & Sat isfact ion ; Exch an ges & Relat ion sh ips;
Mar k et s.
Analyzing the Mark eting Environment:
Th e Com pan y‘s Micro-en vir on m en t : Th e Com pan y, Su pplier s, Mar k et in g
In ter m ediaries, Com pet it or s, Pu blics, & Cu st om er s.
Th e Com pan y‘s Macr o En vir on m en t : Dem ograph ic En vir on m en t , Econ om ic
En vir on men t , Nat u r al En vir on m en t , Tech n ological En vir on m en t , Polit ical &
Social En vir on m en t , Cu lt u r al En viron m en t .

Un i t I I Con su m er Mar k et & Con su m er Bu y er Beh av i or (5 Hr s)

Model of con su m er beh avior ;


Characteristics Affecting Consumer Behavior: Cu lt u r al Fact or s, Social Fact ors,
Per son al Fact or s, Psych ological Fact ors.
Types of Buying Decision Behavior: Com plex Bu yin g Beh avior , Dissonan ce-
Redu cin g Bu yin g Beh avior , Habit u al Bu yin g Beh avior, Var iet y-Seek in g Bu yin g
Beh avior.

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Un i t I I IM ar k et Segm en t at i on , Tar get i n g, Di f f er en t i at i on & Posi t i on i n g


(5 H r s)
Market segmentation:
Segm en t in g Con su m er Mar k et s; Segm en t in g Bu sin ess Mark et s; Requ ir em en t s
for Effect ive Segm en t at ion
Market Targeting:
Evalu at in g Mar k et Segm en t s; Select in g Tar get Mar k et Segm en t s.
Differentiation & Positioning:
Posit ion in g Maps, Ch oosin g a Differ en t iat ion & Posit ion in g St r at egy.

UNI T I V Pr odu ct s & Ser vi ces (5 Hr s)

Introduction to Product:
Produ ct s, Ser vices & Exper ien ce; Levels of pr odu ct & ser vices, Pr odu ct & ser vice
classificat ion s
Product & Service Decisions:
In dividu al Pr odu ct & Ser vice Decision s, Pr odu ct Lin e Decision s, Produ ct Mix
Decision s.
New Product Development Strategy :
New Pr odu ct Developm en t Pr ocess; Pr odu ct Life Cycle St r at egies

UNI T V Pr i ci n g; Un der st an di n g & Capt u r i n g Cu st om er Val u e, Pr i ci n g


St r at egi es (5 Hr s)

Introduction to Pricing;
Factors to consider w hile setting prices:
Cu st om er Per ception s of Valu e; Com pan y & Produ ct Cost s; Ot h er In t er n al &
Ext er n al Con sider at ion s Affect in g Pr ice Decision s
New product pricing Strategies:
Mar k et -Sk im m in g Pr icin g; Mark et -Pen et r at ion Pr icin g
Product Mix Pricing Strategies:
Produ ct Lin e Pr icin g; Opt ion al-Pr odu ct Pr icin g; Capt ive-Pr odu ct Pricin g; By-
Produ ct Pr icin g; Pr odu ct Bu n dle Pr icin g
Price-Adjustment Strategies:
Discou n t & Allowan ce Pr icin g; Segm en t ed Pr icin g; Psych ological Pr icin g;
Prom ot ion al Pr icin g; Geogr aph ical Pr icin g; Dyn am ic Pricin g

Un i t VI M ar k et i n g Ch an n el s & I n t egr at ed M ar k et i n g Com m u n i cat i on


(5 H r s)
Nature & Importance of Mark eting Channels:
How Ch an n el Mem ber s add Valu e; Nu m ber of Ch an n el Levels
Channel Behavior & Organization:
Ch an n el Beh avior ; Ver tical Mar k et in g Syst em s; Hor izon t al Mar k et in g Syst em s;
Mu lt ich an n el Dist r ibu t ion Syst em s
Introduction to Integrated Mark eting Communications:
Adver t isin g, Pu blic Relat ion s, Person al Sellin g & Sales Pr om ot ion
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Grow th & Benefits of Direct Mark eting:


Ben efit s to Bu yer s; Ben efit s t o Seller s
Forms of Direct Mark eting:
Dir ect -Mail Mar k et in g; Cat alog Mar k et in g; Teleph on e Mar k et in g; Direct -
Respon se Television Mar k et in g; Kiosk Mar k et in g; New Digit al Dir ect Mar k et in g
Tech n ologies
Online Mark eting:
Mar k et in g on t h e In tern et ; On lin e Mar k etin g dom ain s; Th e Pr om ise & Ch allen ges
of On lin e Mar k et in g

[Tot al : 3 0 H ou r s]
Sk i l l Dev el opm en t

1 . E x p osu r e t o c on t em p or a r y p r a c t i c es ob s er v ed i n t h e i n d u s t r y
2 . Si m u l a t i on s

Tex t Book

Kot ler, P., Ar m st r on g, G., Agn ih ot ri, P. Y., & Haqu e, E. u l. (2012). Principles of
mark eting (13t h ed.). New Delh i: Pear son Pren t ice Hall.

Ref er en ces:

1. Czin k ot a, M. .R., & Kot abe. (2008). Mark eting management. New Delh i: Th omson
Sou t h West er n Pu blicat ion s.
2. Evan s, J . R., & Ber m an , B. (2007). Mark eting management. New Delh i:
Cen gage Lear n in g Pu blicat ion s.
3. Kot ler ,P. Mark eting management, New Delh i: Pr en t ice Hall of In dia
Pu blicat ion s.
4. Neelam egh am , S. (2007). Mar k et in g in In dia-cases an d r eadin gs. New Delh i: Vik as
Pu blicat ion s.
5. Pau l, P., & Jam es, D. H. (2008). Mark eting management. New Delh i: McGr aw Hill
Pu blicat ion s.
6. Per r eau lt , W.D., & McCar t h y, J .E. (2006). Basic mark eting - A global
managerial approach (15 th ed.). New Delh i: Tat a McGr aw Hill.
7. Ram aswam y, V.S. & Nam ak u m ar i, S. (2007). Mark eting management- planning,
implementation and control, global perspective Indian context (3r d ed.). New Delh i:
Macm illan In dia Limit ed.

Ex t er n al Ex per t s

1. Dr . Viswan at h N.S. 2. Mr . Gir i Nar ayan an


Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power,
Race Cou r se Road Ban galore
Ban galor e

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M BA 2 4 2 Fi n an ci al M an agem en t
2 Cr edi t s

Descr ipt ion

Fin an cial m an agem en t is a specific area of fin an ce dealing wit h th e fin an cial
decision s cor por at ion s m ak e an d t h e t ools u sed t o m ak e t h ese decision s. Th e
secr et of su ccess in fin an cial m an agem en t is t o in cr ease valu e. Th e cou r se r aises
t h e awar en ess of th e role, pu r pose, an d cen t r alit y of t h e fin an ce fu n ct ion in
effect ive cor por at e gover n an ce wit h in t h e n ew global m ar k et place. Th is cou r se
focu ses on fin an cial m an agem en t fr om th e perspect ive of inside t h e corpor at ion
or operat in g en t it y. It bu ilds u pon t h e con cept s fr om t h e cor e fin an ce cou r ses,
wh er e t opics cover ed object ives of fin ance, pr ofit v/ s wealt h maxim izat ion . Tim e
valu e of m on ey, fin an cial m ark et s & in st it u t ion s, m easu r in g r isk an d r et u r n ,
cost of capit al, capit al bu dgetin g decision , an d opt im al capit al st r u ct u r e, lon g-
t er m an d sh or t -t erm sou r ces of fu n ds, wor k in g capit al m an agem en t decision an d
der ivat ives m ar k et .

Learn in g Object ives

To in t r odu ce con cept s an d object ives of cor por at e fin an ce;


To u nder st an d con cept of t ime valu e of m on ey in fin an cial decision s;
To st u dy differ en t t ech n iqu es of in vest m en t decision s;
To u n der st an d r elat ion sh ip bet ween capit al st r u ct u r e an d t h e valu e of th e
firm ;
To explor e t h e sou r ces of lon g t er m fin an ce & design fin an cial st r at egies.

Un i t I Ov er vi ew of Cor por at e Fi n an ce (2 Hr s)
Level of Know ledge: Conceptual and Basic
Scope of fin an ce, Fin an ce fu n ct ion s, fin an cial m anager ‘s r ole, fin an cial goal
Profit m axim izat ion vs. wealt h m axim izat ion , Or gan izat ion of fin an ce fu n ct ion .

Un i t I I Ti m e Val ue of M on ey (4 Hr s)
Level of Know ledge: Work ing Know ledge
Tim e pr efer en ce for m on ey; Fu t u r e valu e of a sin gle cash flow & an n u it y, Pr esen t
valu e of a sin gle cash flow of a sin gle cash flow an d an n u it y, Simple in t er est &
com pou n d in t er est , Capit al recover y & loan amor t izat ion , St at ed vs. effect ive r at e
of in t er est

Un i t I I I Cost of Capi t al (4 Hr s)
Level of Know ledge: Work ing Know ledge
Objectives: Con cept of oppor t u n it y cost of capit al, Met h od of calcu lat in g cost of
capit al- cost of debt , pr efer en ce & equ ity capit al, CAPM m odel, Det er m in at ion of
weigh t ed aver age cost of capit al (WACC), Weigh t ed m argin al cost of capital.

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Christ University Institute of Management - Curriculum

Un i t I V I n v est m en t Deci si on (6 H r s)
Level of Know ledge: Work ing Know ledge
Objectives: Nat u re of in vest m en t decision , Type of in vest m en t decision ,
In vest m en t evalu at ion cr it er ia, Com par e & con t r ast NPV & IRR. Det er m in in g
cash flows for in vest m ent an alysis: Cash flows v/ s pr ofit In cr em en t al cash flows,
com pon en t s of cash flows. Complex investment decisions: Pr oject s wit h differ en t
live in vest men t t im in g an d du r at ion .

Un i t V Wor k i n g Capi t al Man agem en t (4 Hr s)


Level of Know ledge – Work ing Know ledge
Objectives: Needs for in vest in g in cu r r en t asset s, Con cept of wor k in g capit al
m an agemen t . Appr oach es in work in g capit al, Fact or s affect in g wor k in g capit al
m an agemen t Est im at ion of wor k in g capit al in vest m en t , Cash man agem en t ,
Receivable m an agem en t , In ven t ory man agem en t & Work in g capit al fin an ce
decision .

Un i t VI Capi t al St r u ct u r e an d Di vi den d Pol i cy (6 Hr s)


Level of Know ledge – Work ing Know ledge
In tr odu ct ion , plan n in g t h e capit al st r u ct u r e, capit al st r u ct u r e t h eor y (in br ief),
Fact or s in det er m in in g capit al st r u ct u r e decision s. EPS / EBIT an alysis an d
EPS/ ROE an alysis.
Dividen d t h eor ies (Walt er , Gor don , M& M), Dividen d policies in pr act ice, Bon u s
sh ar es.

Un i t VI I Sou r ces of Fi n an ce (4 Hr s)
Sources of Long-term Finance:
Sh ar es, Deben t u r es an d t er m loan s; Raisin g lon g-t er m fin an ce- ven t u r e capit al
fin an cin g, IPO, Right issu e, Pr ivate placemen t et c. Asset s based fin an cin g- h ire
pu r ch ase vs. Lease fin an cin g, Project fin an cin g. In t ern at ion al sou rces of fin an ce
– ECB, FCCB, ADR, GDR et c (on ly t h e pr odu ct an d n ot t h e process of r aisin g
m on ey). Hedgin g of foreign exch an ge r isk arisin g ou t of expor t s, Im por t s an d
bor r owin gs.
[Tot al : 3 0 H ou r s]

Sk i l l Dev el opm en t

1. Gr ou p pr esen t at ion on variou s fin an cial m an agem en t t opics wit h det ailed
descr ipt ion of lon g t er m in vest m en t decision , pu rpose, feat u r es, scope an d
an alysis on t h e par am et er s of r isk fr ee r et u r n , cost of capit al an d t ax ben efit .
2. Pr act ical pr oblem s on capit al bu dget in g, wor k in g capit al m an agemen t , cost of
capit al, capit al st r u ct u r e an d dividen d policy.
3. Case st u dies
4. Pr esen t at ion s on Fin an cial n ews u pdat e
5. Pr esen t at ion on var iou s sou r ces of fin an ce.
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Pr escr i bed T ex t

1. Ch an dr a, P. (2010). Fundamentals of financial management. Tat a McGr aw-


Hill Edu cat ion .
2. Kh an , M. Y., & J ain , P. K. (2010). Financial management. Tat a Mac Gr aw Hill
Pu blish in g Co. Lt d.
3. Pan dey,I M(2010).financial management.(10e)Vik as pu blish in g h ou se pvt lt d.

Ref er en ces

1. Ban er ji, A.S.K. (2002). Financial management and policy . S.Ch an d & Co.
2. Br ealey, R. A. (2007). Principles of corporate finance. Tat a McGr aw-Hill
Edu cat ion .
3. Madh u , V. (2002). Multinational financial management. Excell Book s
Pu blicat ion s.
4. Pan dey, I.M. (2010). Financial management (10 th ed.). Vik as Pu blicat ion
Hou se.
5. Sh ah , P. P. (2005). Financial management+ w ith CD Indian text edition.
Dr eam t ech Pr ess.
6. Van , Hor n e Jam es, C. (2002). Financial management & policy (12 t h ed.).
Pear son Edu cat ion In dia.

Ex t er n al Ex per t s

1. Pr of. Sh et t y FCA 2. Rat t an Gu pt a CFA (USA),FRM(USA)


Depar t m en t of Managem en t Dir ect or , Kn owledgever sit y,
Dayan an d Sagar In st it u t e Ban agalor e
Ban galor e

3. Pr of Ch owdar i Pr asad
T A Pai Man agem en t In st it u t e
Man ipal Kar n at ak a

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CUR R I CUL UM

Y EAR - I

T r i m est er – I I I

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M BA 3 3 4 Oper at i on s Resear ch
2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a cor e su bject in t h e t h ird t r im est er . It develops an d


n u rt u res an an alyt ical at t it u de an d pr epar es st u den t s for car eer s in all possible
walk s of life. It por t r ays an d for m u lat es opt im izat ion met h ods for differen t
bu sin ess sit u at ion s. Th e cou r se h as t wo approach es – mat h em at ical an d
probabilist ic.

Learn in g Object ives

Th e r eal ch allen ge faced by m an ager s is m ak in g decision s in u n cert ain t y –


t h eir pr im e object ive bein g r esou r ce optim izat ion
To pr ovide a con cept u al u n der st an din g of t h e r ole oper at ion s r esearch plays
in t h e decision m ak in g pr ocess
To cr eat e a scien t ific appr oach t o problem solvin g, for mu lat ion an d ch oice of
opt imal solu t ion s u n der com pet it ive en vir on m en t s

Un i t I I n t r odu ct i on t o Oper at i on s Resear ch (6 Hr s)

Level of Know ledge – Conceptual and basic


Introduction: Evolu t ion – im por t an ce – scope an d impact on bu sin ess – Models –
by fu n ct ion ; by str u ct u r e; by en vir on m en t – lim it at ion s of OR t ech n iqu es lin ear
Programming: In t rodu ct ion t o LP – form u lat ion , Gr aph ical m et h od – Mu lt iple
opt im al solu t ion , Du alit y t h eor y – for m u lat ion of lar ge LPP – in t er pr et at ion . Post
Opt im alit y An alysis

Un i t I I Tr an spor t at i on an d Rel at ed Pr obl em (6 Hr s)

Level of Know ledge – Problem detecting and solving


Transportation Problems: Nat u r e an d scope – Opt im al solu t ion – Nor t h West
Cor n er r u le – Mat r ix m in im a m et h od – VOGEL‘s Appr oximat ion Met h od (VAM) –
Test for opt im alit y – Modified Distr ibu t ion Met h od (MODI) - Un balan ced
t r an spor t at ion pr oblem s
Assignment Problems: Hu n garian m et h od – Un balan ced assign m en t –
Maxim izat ion in assign m en t - Tr avellin g salesm an pr oblem – Fligh t assign m en t

Un i t I I I Gam e Th eor y (4 Hr s)

Level of Know ledge: Conceptual, problem solving


In t r odu ct ion – Definit ion – Payoff – Types of gam es – 2 per son zer o su m game –
Th eor y of gam es – m axim in , m in im ax pr in ciple; Saddle poin t t h eor em – on ly
applicat ion

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Un i t I V Sequ en ci n g an d Si m u l at i on (4 Hr s)

Level of Know ledge: Conceptual, analy tical, problem solving


Sequencing: Pr ocessin g ‗n ‘ jobs t h r ou gh 2 an d 3 m ach in es.
Simulation: In t r odu ct ion –r an dom n u m ber gen erat ion – Mon t e Carlo Tech n iqu e –
applicat ion .

Un i t V M ar k ov Ch ai n Appl i cat i on s an d Qu eu i n g Th eor y (6 H r s)

Level of Know ledge: Conceptual, analy tical, problem solving


Applicat ion s of Tr an sit ion s Mat r ices of Mar k ov Ch ain s –Br an d Swit ch in g
An alysis, At t r it ion An alysis.
Queuing Theory: Feat u r es of t h e Wait in g Lin e syst em – Ken dall‘s Notat ion –
Qu eu in g models – Sin gle Ch an n el / In finit e capacit y

Un i t VI Spr ead Sh eet M odel l i n g (4 Hr s)

Level of Know ledge: Practical and problem solving


Spr ead Sh eet Modellin g in Oper at ion s Resear ch
[T ot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Pr actical pr oblem s in Fin an ce, Mar k et in g, HRM an d Oper at ion s.


2. Case st u dies
3. Iden t ifyin g pr oblem sit u at ion s in daily life, for m u lat in g t h em an d solvin g
t h em ,

Tex t Book

Pai, P.P. (2012). Operations research: Principles and practice (1 st ed.). New Delh i,
In dia: Oxfor d Un iversit y Pr ess.

Ref er en ces

Hillier , F. S. & Hillier , M.S. (2009). Introduction to management science (4 t h ed.).


New Delh i, In dia: Tat a McGr aw-Hill.

Ex t er n al Ex per t
1 Dr . A. Sesh adr i
Associat e Pr ofessor
Al Am een In st it u t e of Man agem en t St u dies
Ban galor e Un iver sit y
Ban galor e.

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M BA 3 3 8 En t er pr i se Resour ce Pl an n i n g
2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as an elect ive in t h e th ir d t rim est er . It develops an


u n derst an din g of m an agem en t of var iou s fu n ct ion s in an or gan izat ion an d its
in t egr at ed appr oach . Pr act ical exposu r e t o var iou s m odu les of ERP t h r ou gh
h an ds on lab session s on SAP soft war e also in cor por at ed as t h e par t of t h e
cou r se cu r r icu lu m .

Learn in g Object ives

Th e cou r se offer s a fu n damen t al fr am ewor k for En t er pr ise Resou rce Plan n in g


(ERP) in an or gan izat ion .
It iden t ifies t h e variou s fu n ct ion al m odu les for ver t ical an d h or izon tal
work flow of bu sin ess oper at ion s.
It provides an in t egr at ed appr oach t o m an ager s for bet t er decision m ak in g.
It or ien t s t h e st u den t s t owar ds u n derst an din g t h e bu sin ess pr ocesses wh ich
can be in t egr at ed in a seam less ch ain t hrou gh h an ds on lab session s on SAP
soft war e.

Un i t I Con cept an d Ben ef i t s of ERP (2 Hr s)

Level of Know ledge: Conceptual and Basic


Defin it ion of ERP, ERP pot en t ial in bu sin ess t r an sfor m at ion , Dem an d of ERP,
Evolu t ion , ERP m ar k et

Un i t I I Bu i l di n g Bu si n ess cases f or ERP (4 Hr s)

Level of Know ledge: Conceptual


Roles of ERP, Need for ERP, Gap an alysis, Com pet it ive en vir on m ent an alysis,
St rat egic n eeds an alysis, Feasibility an alysis, ERP Pr oject life cycle,
Cost elemen t s

Un i t I I I ERP Lab Sessi on s – SAP Sof t war e (1 2 Hr s)

Level of Know ledge: Work ing know ledge and hands on training
Th e ERP ben efit s, Modu les of ERP. Int r odu ct ion t o SAP, Modu les of SAP, Lab
session s on var iou s fu n ct ion al m odu les of SAP wit h assign m en t s

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Un i t I V ERP en abl ed Bu si n ess Pr ocess r e-en gi n eer i n g (3 Hr s)

Level of Know ledge: Conceptual


Is r e – en gin eer in g n ecessary? Bu sin ess pr ocess r e-en gin eer in g, Im plem en tin g
BPR -BPR ch ar act er ist ics an d st eps, ERP an d BPR, ERP m odelin g in BPR,
Bu sin ess case, Five st age AS-IS/ TO- BE an alysis

Un i t V ERP Pr oj ect I m pl em en t at i on (3 Hr s)

Level of Know ledge: Conceptual


ERP im plem en t at ion lifecycle,
ERP wit h r espect t o sm all and m ediu m en t er pr ises (In dian per spect ive),
Issu es in ERP pr oject m an agem en t

Un i t VI M an agi n g ERP-ES En abl ed Ch an ge (2 Hr s)

Level of Know ledge: Conceptual


In tr odu ct ion , plan n in g for in tegr at ion , Ch an ge m an agemen t st rat egies

Un i t VI I ERP- T r en ds i n ERP – Tech n ol ogy & Bu si n ess (4 Hr s)

Level of Know ledge: Conceptual


SaaS, SOA, Clou d com pu t in g, In t egr at ion wit h e-bu sin ess, m obile com m er ce,
ERP solu t ion pr ovider s / ven dor s.

[Tot al : 3 0 Hou r s]
Sk i l l Dev el opm en t

Th e cou rse is facilit at ed by


1. Pract ical Lab session s relat ed t o r elevan t m odu le t opics in SAP.
2. Case st u dies on ERP im plemen t at ion st rat egies.
3. St u den t pr esen t at ion an d classroom discu ssion s on applicat ion of an ERP
solu t ion for variou s m an ager ial pr oblem s of an organ izat ion in Oper at ion s,
Mar k et in g, Fin an cial Accou n t in g, Hu m an Resou r ces.

Pr escr i bed T ex t s

Gan esh , J . M. Enterprise Resource Planning. MacMillan Pu blicat ion s.

Ref er en ces

1. Dey, B. R. Business process and re-engineering. Bizt an t r a.


2. Leon , A. ERP. Tat a McGr aw Hill Pu blicat ion s.
3. Sadagopan , S. ERP - A Managerial Perspective. Tat a Mc Gr aw Hill
Pu blicat ion s.
4. Sin gh la, A. R. ERP. Cen gage Pu blicat ion s.
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5. Su m n er , M. Enterprise Resource Planning. Pear son Pu blicat ion s.


6. Wagn er , M. a. Concepts in ERP. Th om son pu blication s.

Ex t er n al Ex per t s

1. Mr .Sr ir am N.A.
Depu t y Gen n er al Man agem en t Man ager , ERP Syst ems,
Dept . RBIN/ ICO, BOSCH Lt d, Hosu r Road, Adu godi,
Ban galore.

2. Mr . Srik an t Rao,
ERP

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M BA 34 0 Fi n an ci al St at em en t An al y si s
1 Cr edi t

Descr ipt ion

Th is cou r se is in t en ded t o en h an ce t h e sk ill level of t h e st u den t s in developin g


an alyt ical sk ills. In th is cou r se, t h e st u den t s wou ld be exposed t o work in g on t h e
cor por at e dat abase. Ext r act ion of t h e dat a an d an alyzin g wou ld be t h e m ain
object ive of t h is cou r se.

Pedagogy

Th is is a pr act ical cou r se. Wit h t h e t h eoret ical k n owledge acqu ir ed in t h e cor e
cou r ses viz. ‗Accou n t in g for Man ager s‘, ‗Man agem en t Accou n t in g‘ an d ‗Fin an cial
m an agemen t ‘ t h e st u den t s wou ld get t he h an ds on exper ien ce on an alyzin g t he
dat a of In dian com pan ies. Each session is lab based. Th is cou r se con sist s of t wo
par t s viz., Dat a ext r act ion an d Dat a in t er pr et ation . At t h e en d of t h e session , t h e
st u den t s ar e expect ed t o prepar e a r epor t based on t h e in t er pr et at ion s.

Un i t I I n t r odu ct i on of CM I E Dat a Base & Dat a Ex t r act i on (3 Hr s)


Cr eat ion of u ser id an d passwor d. Br ief in t r odu ct ion of n u m ber com pan ies-
fin din g in for m at ion abou t com pan ies- differen t in dicat or s of t h e com pan ies- BSE
code of t h e com pan ies – locat ion of plan t s- produ ct s of differ en t com pan ies.
Types of compan ies based on own er sh ip- based on sect or s - filt er in g dat a based
on t op lin e, bot t om lin e et c.,

Un i t I I M an u f act u r i n g Com pan i es- Rat i o An al y si s (3 Hr s)


Ext r actin g differ en t r at ios of man u fact u r in g com panies over ser ies of year s an d
an alyzin g t h ese rat ios.

Un i t I I I Ser vi ce Com pan i es - Pr of i t An al y si s (3 Hr s)


Un der st an din g t h e k ey m et rics of n on fin an cial service sect or cat egor y wise an d
an alyzin g t h e k ey perfor m an ce in dicat or s. Th e perfor m an ce an alysis of fin an cial
sect or s. Ban k in g com pan ies- Basel n or m s- capit al adequ acy- NPA an alysis.

Un i t I V Oper at i n g Cy cl e an d Wor k i n g Capi t al Man agem en t (3 H r s)


Oper at in g cycle - raw m at er ial st or age per iod- r eceivables collect ion period-
cr edit or s paym en t per iod calcu lat ion s.

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Un i t V Sou r ces of Fi n an ce (3 Hr s)

IPO an d FPO - per for man ce of t h e sh ar es im m ediat ely aft er t h e list in g- debt
equ it y r at io- pr efer en ce sh ares, con ver t ible, n on con ver t ible- Pr ivat e placem en t s-
r igh t s issu es- bu y back sh ar es- face valu e ch an ge of t h e sh ares

[Tot al : 1 5 H ou r s]

Ev al u at i on
Th r ou gh h an ds-on exer cise/ r eport s/ Pr oject s an d assign men t s for ever y Un it .
Th is is a con t in u ou s evalu at ion syst em . No m idt er m or en d t er m exam s
proposed.

Ref er en ce
Man u al of In st r u ct ion s provided by CMIE for Pr owess Dat a Base.

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M BA 3 4 1 Fun dam en t al s of Ser vi ce Man agem en t

2 Cr edi t s
Descr ipt ion

Th is paper is offer ed as a m ar k et in g elect ive in t h e t h ir d t rim est er an d it


emph asizes t h e im port an ce of t h e service in du st r y wh ich is goin g t h r ou gh a
per iod of revolu t ionar y ch an ge. Ser vice sect or h as becom e t h e m ost im por t an t
space for bu sin ess h ou ses. Th e cu st om er revolu t ion , t h e bu sin ess en viron m en t ,
global player s h ave br ou gh t in t r emen dou s ch an ges t o ser vice in du st r y.Th e
cou r se equ ips t h e st u den t s t o acqu ir e core com pet en cies & sk ill sets t o mak e a
su ccessfu l car eer in th e ser vice sect or .

Learn in g Object ives

To im par t k n owledge n eeded t o im plem en t qu alit y ser vice an d ser vice


st r at egies acr oss ser vice in du st r ies, su ch as ban k s, h ot els, h ospit als,
edu cat ional in st it u t ion s, pr ofession al ser vices an d ot her goods in du st r ies t h at
depen d on ser vice excellen ce for com pet it ive advan t ages.
To in cu lcat e a ser vice cu lt u r e am on g st u den t s in t er est ed in a car eer in ser vice
sect or .

Pedagogy

Class r oom session s will be a com bin at ion of lect u r es, con cept u al discu ssion s on
ch osen cu rr en t sit u at ion s, an d cases: pr esen t at ion s an d discu ssion s.

Un i t I Un der st an di n g Ser v i ce Mar k et s, Pr odu ct s an d Cu st om er s (5 Hr s)


1) Perspectives on Mark eting in the Service Economy : In t r odu ct ion t o ser vices,
im por t an ce & r ole in n ew econ om y, distin gu ish in g ch ar act er ist ics fr om
ph ysical pr odu ct s posin g m ar k et in g ch allen ges, expan ded m ark et in g m ix.
2) Customer Behaviour in Service Encounters: Cu st om er decision m ak in g: Th e 3
st age m odel of ser vice con su m pt ion , u n derst an din g ser vice en cou n t er s,
defin in g m om en t s of t ru t h , Cu stom er expect at ion an d percept ion of ser vices

Un i t I I Bu i l di n g t h e Ser vi ce Model (9 Hr s)
1) Developing Service Concepts: Defin in g t h e cor e an d su pplem en t ar y elem en t s of
a ser vice, The flower of ser vice, Plan n in g an d br an din g ser vice pr odu ct s,
Developmen t of n ew ser vices.
2) Distributing Services: Det er m in in g t h e t ype of con t act : Opt ion s for ser vice
deliver y, Place an d t im e decision s, Th e role of in t er m ediar ies, Dist r ibu t ing
ser vices in t er n at ion ally.

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3) Pricing and Revenue Management: Tr ipod st r at egy of pr icin g, Act ivit y based
cost in g, Dem an d elast icit y based on pr icin g & cu st om er segm en t s, Yield
m an agem en t t o m axim ize reven u es.
4) Services mark eting communication: Set t in g com m u n icat ion object ives,
Ch allen ges (in t an gibles) an d oppor t Un it ies in com m u n icat in g ser vices,
Mar k et in g com m u n icat ion s m ix u sin g in t er n et .

UNI T I I I M an agi n g t h e Cu st om er I n t er f ace (9 Hr s)


1) Designing and managing service processes: Blu epr in t in g service oper at ion s t o
cr eate valu ed exper ien ces, Ser vice pr ocess r edesign , The cu stom er as co-
produ cer .
2) Balancing Demand & Productive Capacity : Pat t er n s & Det er m in an t s of
dem an d, m an agin g dem an d levels, overcom in g capacit y con st r ain t , In ven tory
dem an d t h rou gh wait in g lin es & r eser vat ion s.
3) Crafting the Service Environment: Un der st an din g con su m er r espon ses t o
ser vice en viron m en t s, Dim en sion s of t h e ser vice en viron men t .
4) Managing People for Service Environment: Im por t an ce of Ser vice Em ployees,
Fr on t lin e & back office, Cycles of failu r e, mediocr it y an d su ccess, Hu m an
r esou r ce man agem en t , Ser vice Leader sh ip & Cu lt u r e.

Un i t I V I m pl em en t i n g Pr of i t abl e Ser v i ce St r at egi es (7 Hr s)


1) Managing relationships & building loy alty: Cu st om er loyalt y, Th e Wh eel of
loyalt y, Cr eat in g loyalt y bon ds, St r at egies for r edu cin g cu st om er defect ion s,
CRM.
2) Achieving Service Recovery: Cu st om er com plain in g beh aviou r , Prin ciples of
effect ive service recover y syst em s, Service gu ar an t ees, discou r agin g abu se
an d opport u n ist ic beh avior , lear n in g fr om cu st om er feedback .
3) Improving Service Quality and Productivity : In t egr at in g ser vice qu alit y an d
produ ct ivity st r at egies, wh at is ser vice qu alit y, Th e GAPS m odel- A con cept u al
t ool t o iden t ify an d cor r ect ser vice qu alit y problem s, Measu r in g an d
im pr ovin g ser vice qu alit y, impr ovin g ser vice pr odu ct ivit y.

[Tot al : 3 0 Hou r s]
Sk i l l Dev el opm en t

Th e cou rse will u se combin at ion s of appr oach es su ch as:


1. Gr ou p pr esen t at ion on var iou s ser vice m an agem en t in it ive fr om diver se
bu sin ess sect or s
2. Case st u dies
3. Presen t at ion on Ser vice Man agem en t n ews u pdat e

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Ref er en ces
1. Lovelock ,C., Wirt z, J ., Ch at er jee, J . (2011).Services mark eting. Pear son
Pren t ice Hall.
2. Zeit h m l, V.A. & Bit n er , Mar y, J o. (2011).Services mark eting.
Tat a- McGr aw- Hill Edit ion .
3. Sh an k ar , R. (2011). Services mark eting. Excel Book s.
4. Apt e, G. (2011). Services marketing. Oxfor d Un iver sit y Pr ess.

Ex t er n al Ex per t :

Mr . S G Rajash ek ar an
Vice Pr esiden t (Ex)
Kean India, Ban galor e

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M BA 3 4 2 M an agem en t Accou n t i n g
2 Cr edi t s
Descr ipt ion

Th is cou rse provides an in t r odu ct ion t o t h e fu n dam ent al con cept s of m an ager ial
accou n t in g. Th e focu s of t h e cou r se will be on t h e accou n t in g fu n ct ion in t er n al
t o or gan izat ion s. Man ager ial accou n tin g is con cer n ed wit h t h e an alysis of an d
accou n t in g for cost s, m an ager ial plan nin g, decision m ak ing an d con t r ol. Th e
n at u r e an d beh avior of cost s an d t h e u sefu ln ess an d lim it at ion s of accou n t in g
dat a for t h ese pu r poses ar e st u died. Man agerial accou n t in g, wh ile pr ovidin g
som e dat a for fin an cial st at em en t s pr epar ed for ext er n al u ser s, h as as it s
prim ar y pu r pose t h e developm en t an d pr esen t at ion of in for m at ion u sefu l t o
in t er n al m an agemen t for decision m ak in g, plan n in g an d con t r ol. St u den t s will
lear n t h e r u dim en t s of cost in g an d applicat ion of cost accou n t in g pr in ciples in
Man ager ial decision m ak in g.

Learn in g Object ives

Th is cou r se cover s basic mat er ials on term in ology an d ideas on cost beh avior ,
cost -volu m e pr ofit r elat ion sh ips, act ivit y-based cost in g, , in com e effect of dir ect
cost in g ver su s absor pt ion cost in g, an d sim ple n on -r ou t in e decision m ak in g.
In t h is cou rse, h elps in t h e basic u n der st an din g of
Man ager ial accou n t in g con cept s an d r epor t s t h at h elp m an agers m ak e
plan nin g decision s,
To u nder st an d t h e fu n dam en t als of cost accou n t in g;
To lay fou n dat ion for developin g t h e sk ills t o in t er pr et Cost Sh eet s;
To develop an u n der stan din g of pr ocess cost in g an d t h e pr in ciples an d
con cept s of con t r act cost in g.
Decision facilit at in g an d decision en h an cin g r oles of accou n t in g in form at ion ,
Problem -solvin g sk ills wit h an application or ien t at ion t o solve bu sin ess
problem s in t h e r eal wor ld.

Un i t I I n t r odu ct i on t o Cost Accou n t i n g (1 Hr )


Level of Know ledge : Work ing Know ledge
Cat egor ies, Allocat ion , Appor t ion m en t & Absor pt ion , Appor tion m en t of ser vice
cost cen t er s, Pr e-det er m in ed over h ead r at es.

Un i t I I Cost Con cept s an d Cl assi f i cat i on s (1 Hr )


Level of Know ledge : Work ing Know ledge
Cost , Cost cen t ers, Cost Un it , Met h od of cost in g, Tech n iqu es of cost in g,
Classificat ion of cost - fixed an d var iable.

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Un i t I I I Ov er h eads (4 Hr s)
Level of Know ledge : Work ing Know ledge
Ou t pu t / Un it cost in g, Cost sh eet , Job cost in g, Con t r act cost in g.

Un i t I V Pr ocess Cost i n g (4 Hr s)
Level of Know ledge : Work ing Know ledge
Process accou nt in g, WIP (Equ ivalen t Produ ct ion ), Nor m al & abn or m al losses,
In ter n al pr ocess pr ofit s, J oint s & by-pr odu ct cost in g.

Un i t V CVP an d Br eak Ev en An al y si s (1 0 Hr s)
Level of Know ledge : Work ing Know ledge
Mar gin al an d differ en t ial cost in g.Special cost for m an agem en t decision m ak in g
Var iou s m an agem en t decision s su ch as m ak e or bu y, Sh u t down or con t in u e
pricin g decision .

Un i t VI Bu dget s an d Bu dget or y Con t r ol (6 Hr s)


Level of Know ledge : Work ing Know ledge
Con cept s of bu dget an d it s advan t ages, Fu n ct ion al, m aster an d cash bu dget ,
Flexible an d zer o based bu dget in g, Respon sibilit y accou n t in g, Per for m an ce
bu dget in g.

Un i t VI I Speci al Topi cs (4 H r s)
Level of Know ledge : Work ing Know ledge
Cost r edu ct ion an d cost con t r ol, Man agem en t r epor t in g an d st r at egic cost
m an agemen t , Act ivit y based cost in g, Tar get cost in g, Life cycle cost in g

[Tot al : 3 0 H ou r s]

Sk i l l Dev el opm en t
1. Gr ou p pr esen t at ion on var iou s m an agem en t accou n t in g t opics wit h det ailed
descr ipt ion of decision mak in g, pu r pose, feat u r es, scope an d an alysis on t h e
par am et ers of r et u r n , cost an d t ax ben efit .
2. Pr act ical pr oblem s on Cash bu dget, Flexible bu dget , Cash flow an d Fu n d
flow.
3. Case st u dies
4. Pr esen t at ion s on Man agem en t Accou n t in g n ews u pdat e
5. Pr esen t at ion on variou s man agem en t Accou n t in g t opics

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Pr escr i bed T ex t
1. Ar or a, M.N. ( 2010).Cost and management accounting (9 t h ed.). Vik ash
Pu blicat ion s.
2. Kh an ., & Jain . (2010). Management accounting (5 th ed.). Tat a McGr aw Hills
Pu blicat ion s.

Ref er en ces

1. Hor n gr en , Ch ar les, T., Dat ar Srik an t M, fost er Geor ge, Rajan Madh av V.,
& It t n er , Ch r ist oph er . (2010). Cost accounting a managerial emphasis (15 th
ed.). Pear son Pu blicat ion s.
2. J iam balvo,J ames. (2012). Man ager ial accou n t in g (fou r t h ed.). Wiley In dia
pu blicat ion s.
3. Kh an , M.Y., & J ain , P. K.(2010). Management accounting. text, problems
and cases (4t h ed.). Tat a McGr aw-Hill Com pan y Lt d Pu blicat ion s.
4. Lal,J awah arlal., & Srivast ava, Seem a.(2010). Cost accounting (4 th ed.).
Tat a McGr aw Hill Pu blicat ion s.
5. Lyr ich .(2010). Accounting for management, New Delh i: Tat a McGr aw Hill
Pu blicat ion s.

Ex t er n al Ex per t s
1.Pr of. Sh ett y FCA
Depar t m en t of Man agem en t
Dayan ad Sagar Inst it u t e
Ban galor e

2. CA Deepik a R Gu pt a FCA
IIM BANGALORE

3. Pr of Ch au dh ar y Pr asad
TAPMI
Man ipal, Kar n at ak a

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M BA 3 4 3 Oper at i on s Man agem en t


2 Cr edi t s
Descr ipt ion

Th is paper is offer ed as a Gen n er al Man agem en t su bject in t h e t h ir d Tr im est er . It


develops an in sigh t in t o t h e St r at egy, plan n in g, man u fact u r in g an d
con t r ol aspect s of Oper at ion s. Th is paper pr epar es t h e st u den t s for
car eer s in t h e ar eas of Plan n in g, Man u fact u r in g an d con t r ol
m an agemen t .

Learn in g Object ives

To fam iliar ize t h e st u den ts wit h t h e con cept s of oper at ions m an agem en t
syst em s.
To dr ive t h e con cept s of Operat ions Managem en t su ch as In ven t or y
m an agem en t , Pr oject m an agem en t , Su pply Ch ain Man agem en t , Tot al Qu alit y
Man agem en t for effect ive u t ilizat ion of r esou r ces an d meet ing t h e cu st om er
expect at ion s.
To u n derst an d t h e Oper at ion s st r at egies for en su r in g com pet it iven ess an d
bein g globally com pet it ive.

Un i t I I n t r odu ct i on an d Oper at i on s St r at egy (5 Hr s)

In tr odu ct ion : Th e Field of Oper at ion s Man agemen t , Pr odu ct ion Syst ems, OM in
t h e Or gan izat ion al Ch ar t , Oper at ion s as Ser vice, Hist or ical Developm en t of OM,
Cu r r en t Issu es in Oper at ion s Man agem en t .
Oper at ion s St r at egy: Oper at ion s St rat egy, Oper at ion s Com pet it ive Dimen sion s,
Th e Cor porat e St r at egy Design Process, St rat egic Fit -Fit tin g Oper at ion al
Act ivit ies t o St r at egy, Pr odu ct ivit y Measu r em en t .

Un i t I I Pr odu ct Devel opm en t an d Pr ocess sel ect i on (4 Hr s)

Th e Pr odu ct Design Process, Design in g for t h e Cu st om er , Design in g Pr odu ct s for


Man u fact u re an d Assem bly, Pr ocess Select ion , Man u fact u r in g Pr ocess Flow
Design , Measu r in g Pr odu ct Developm en t Per for man ce, Ser vice En cou n t ers,
St ru ct u r ing t h e Ser vice En cou n t er , Service-Syst em Design Mat r ix,

Un i t I I I Faci l i t y Pl an n i n g (4 Hr s)

Plan n in g t h e st r at egic u se of r esou r ces -Plan t locat ion an d Plan t Layou t , Lin e
balan cin g, Tak t t im e, RPW n u m erical.

Un i t I V I n v en t or y Man agem en t (6 Hr s)

In ven t or y Man agemen t : Defin it ion of In ven t or y, Pu r poses of In ven t ory, In ven t or y
Cost s, In depen den t ver su s Depen den t Dem an d, In ven t or y Syst em s, ABC, EOQ, ,
FSN,VED,VMI, In t rodu ct ion to SCM.

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Un i t V Qu al i t y Man agem en t (4 Hr s)

Man agem en t of Qu alit y – In t r odu ct ion t o QM t ools su ch as TQM, SPC,7 QC


t ools, Six Sigm a, OEE.

Un i t VI Pr oj ect Man agem en t (4 Hr s)

In tr odu ct ion , St r u ct u rin g Pr oject s, Wor k Br eak down St r u ct u r e, Net wor k


PERT/ CPM pr oblem s.

Un i t VI I Cu r r en t t r en ds i n Oper at i on s M an agem en t (3 Hr s)
Lean an d Green oper at ion s
[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Facilit y layou t -- exer cises given on layou t mak in g for Hospit al,
Man u fact u r in g fact or y , h ot el , ret ail ou t let s in gr ou ps.
2. Seven QC t ools --- Exer cises to be don e by st u den t s wit h an exam ple on
Par et o ch ar t , Ish ik awa diagr am , Hist ogr am , et c.
3. Exer cise in class on Qu alit y fu n ct ion deploym en t -- Hou se of qu alit y on an
it em . ( ex camer a , washin g m ach in es or an y ot h er it em )

Essen t i al Tex t

Ch ase, R. B., & Ravi Sh an k ar , Et al. (2010). Operations and Supply Management.
In dia: McGr aw Hill.
Mah adevan , B. (2010). Operations Management. In dia: Pear son .

Ref er en ces

1. Ch ase, R. B. & Nich olas, A. J ., & et al. (2010). Operations management


for competitive advantage. New Delh i: Tat a McGraw Hill.
2. Lee, K. J., & Lar r y, R. P. (2002). Operations management, processes and
value chains. New Delh i: Pear son Edu cat ion Pu blicat ion s.
3. Gaith er , N. F.(2002). Production & operations management. New Delh i:
Th om son Lear n in g Pu blicat ion s.
4. St even son , W. J. (2007). Production and operations management, New
Delh i: McGr aw Hill.
5. J ay, H., & Bar r y, R. (2011). Operations management. New Delh i: Pear son
Edu cat ion Pu blicat ion s.
6. Bu ffa, E. S., & Sar in , R. K. (2008). Modern production/ operations
management. New Delh i: J oh n Wiley & Son s Pu blicat ion s.
7. Ru ssel, R. S., & Taylor, B. W. (2012). Operations management. New
Delh i: Joh n Wiley & Son s Pu blicat ion s.

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CUR R I CUL UM

Y EAR - I I I

Sp ec i al i z at i o n

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Fu n ct i on a l El ect i ves - Fi n a n ce

M BA3 01 M an agem en t of Ban k s an d Fi n an ci al I n st i t u t i on s


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a fin an ce elect ive in t h e t h ir d t rim est er. It pr epar es


st u den t s for car eer s in Bank in g an d Fin an ce in du st r y. Stu den t s opt in g for t h is
elect ive u n der st an d t h e var iou s aspect s r elat ed t o m an agem en t of Ban k s an d
Fin an cial In st it u t ion s.

Learn in g Object ives

To gain fou n dat ion in t h e k ey issu es con fr on t in g ban k man ager s t oday.
To gain fam iliar izat ion wit h t h e basic fin an cial m odels t h at is u sed t o
for m u lat e decision s an d an u n der st an din g of t h e st r en gt h s an d weak n ess of
dat a an alysis.
To r ecogn ize t h e t rade-offs in volved in m ak in g fin an cial decision s an d t o
develop t he logical t h ou gh t pr ocesses n eeded t o r each reason able
con clu sion s.

Un i t I Ov er vi ew of t h e Ban k i n g I n du st r y & Regu l at i on (2 Hr s)


Level of Know ledge: Work ing know ledge
In for m at ion r elat ed to ban k man agem en t an d cu r r en t ban k in g t ren ds.
Role of compet it ion in for cin g ch an ge in ban k in g, expan ded produ ct an d ser vice
offer in gs acr oss geogr aph ic m ar k et s an d t h e im pact on ban k in g in du st r y
con solidat ion .
Or gan izat ion al st ru ct u r e of local ar ea ban k s an d large ban k in g h oldin g
com pan ies.
Ban k in g r egu lat or y en vir on m en t .
Im pact of k ey ban k in g legislat ion .

Un i t I I Ev al u at i n g Ban k Per f or m an ce (4 Hr s)
Level of Know ledge: Work ing know ledge
Basic r isk an d r et u r n feat u res of com m er cial ban k s. Ban k fin an cial st at em en t s.
Du Pon t m odel for evalu at in g ban k per for m an ce. How ban k s m ak e a profit ?
Tr ade-offs in volved in balan cin g credit risk , liqu idit y r isk , m ar k et r isk ,
operat ion al r isk , r epu t at ion al risk , legal r isk an d solven cy r isk .
St rat egies an d t ren ds in con t r ollin g n on -int er est expen se r elat ive t o n on -in t er est
in com e t o h elp meet efficien cy object ives.

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Un i t I I I Man agi n g I n t er est Rat e Ri sk (8 Hr s)


Level of Know ledge: Work ing know ledge
How ban k s m easu r e an d man age in t er est r at e r isk ?
Pricin g of secu r it ies, t ot al r et u rn an alysis t o in vest or s an d t h e det er m in an t s of
in t er est r at es.
GAP an alysis an d t he u se of sen sit ivit y an alysis t o assess t h e pot en t ial im pact of
in t er est r at e an d balan ce sh eet ch an ges on n et in t er est in com e.
Du r at ion gap an alysis an d t h e u se of sen sit ivit y an alysis t o assess t h e pot en t ial
im pact of in t er est rat e an d balan ce sheet ch an ges on t h e econ om ic valu e of
st ock h older s‘ equ it y.
Im pact of em bedded opt ion s an d t h e n ecessit y beh in d incorpor at in g sen sit ivit y
an alysis t o assess t h e impact of su ch opt ion s on pr ofit s an d r isk . Basic feat u res
of fin an cial fu t u res, for war d con t r act s, in t er est r at e swaps an d in t er est r at e caps
an d floor s an d h ow ban k s u se t h em t o bot h h edge an d specu lat e. Un der st an din g
t h e m odels, dat a ou t pu t an d st r at egies t o im pr ove per for m an ce.

Un i t I V M an agi n g Cost of Fu n ds, Ban k Capi t al & Li qu i di t y (8 Hr s)


Level of Know ledge: Work ing know ledge
Feat u r es of ban k liabilit ies. Regu lat or y capit al r equ ir em en t s. Over all liqu idit y
an alysis. Est im at in g t h e mar gin al cost of fu n ds for t ak in g in vest m en t decision s
an d pr icin g asset s. How ban k s m eet legal r eser ve r equ ir em en t s an d m an age
cash asset s? A m odel t o est im at e liqu idit y n eeds an d plan for tem por ar y cash
deficien cies an d lon ger -t er m liqu idit y n eeds. Th e n ew Basel II capit al
r equ ir emen t s.

Un i t V Ex t en di n g Cr edi t t o Bu si n esses an d I n di v i du al s (4 H r s)
Level of Know ledge: Work ing know ledge
How ban k s m an age cr edit r isk ?
Basic credit an alysis pr in ciples an d t h e ch ar act er ist ics of differ en t t ypes of loan s.
Procedu r e for est im at in g a bu sin ess bor r ower ‘s cash flow fr om oper at ion s.
Basic credit scor in g m odels applied to in dividu al bor r ower s.
In ter pr et in g fin an cial st at em en t s an d gen er at in g cash flow est im at es t o
det er min e repaym en t pr ospect s. Cu st om er pr ofit abilit y an alysis t h e basic
fram ewor k u sed t o assess wh et h er a ban k is pr ofit in g fr om a cu st omer ‘s t ot al
r elat ion sh ip.

Un i t VI M an agi n g I n v est m en t Por t f ol i o & Speci al T opi cs (4 Hr s)


Level of Know ledge: Work ing know ledge
Role of fixed in com e secu r it ies in h elpin g a ban k m eet pr ofit an d r isk object ives.
Basic object ives a ban k ‘s in vest m en t por t folio an d t h e n at u re of in vest m en t
policy gu idelin es. Basic feat u r es of t axable an d t ax-exempt secu r it ies t h at ban k s
bu y. Variou s st r at egies r elat ed t o ch oosin g secu r it y m at u r it ies, t h e com posit ion
bet ween t axable an d t ax-exem pt secu r it ies an d pu r ch ases or sales t im ed t o t ak e

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advan t age of t h e bu sin ess cycle. Im pact of em bedded opt ion s on secu r it y pr icin g
an d t h e r isk -r et u r n t r ade-off t o in vest or s of callable bon ds an d m ort gage-back ed
secu r it ies wit h sign ifican t pr epaym en t r isk . Recen t t r en ds in global ban k in g
act ivit ies. Man agem en t of for eign exch an ge r isk .

[Tot al : 3 0 H ou r s]

Sk i l l Dev el opm en t

1. Pract ical assign m ent s related t o lear n in g aft er in dividu al Un it .


2. Case st u dies
3. Presen t at ion s on Fin an cial n ews u pdat es.

Pr escr i bed T ex t

1. R M Sh r ivast ava., Dr Divya Nigam , (2009). Management of Indian Financial


Institutions. 8 th edit ion , Pu blish er : Him alaya Pu blicat ion s.

Ref er en ces

1. MacDon ald Scot t S., Koch Tim ot h y W, Management of Bank ing. 6 th Edit ion ,
In dian : Cen gage learn in g.
2. Gu p Ben ton e., Kolari James W, Commercial Bank ing - The Management of
Risk. 3 rd Edit ion , Wiley In dia edition .
3. Hu ll J oh n C., Risk Management and Financial Institutions. Pear son .
4. Du n Br adst r eet ., Financial Risk Management. Tat a McGr aw Hill.
5. Genneral ManagementBank Management. IIBF Book s for CAIIB Exam ,
Macm illan Pu blicat ion s.
6. Risk Management. IIBF Book s for CAIIB Exam , Macm illan Pu blicat ion s.
7. Vivek ., Asth an a P.N, Financial Risk Management. Himalaya Pu blish in g
Hou se.
8. Bh at t ach ar ya Hr ish ik esh ., Bank ing Strategy - Credit Appraisal and Lending
Strategies - A Risk -Return Framew ork . Oxfor d Un iver sit y Pu blicat ion s.
9. Mu k h er jee D.D., Credit Appraisal, Risk Analysis and Decision Mak ing. 4 th
en lar ged an d revised edit ion , Sn ow Wh it e Pu blicat ion s.
10. Tan n an M.L., Tannan’s Bank ing Law and Practice in India. J ain Book
Agen cy.

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M BA 3 0 2 Secur i t y An al y si s an d Por t fol i o M an agem en t


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a fin an ce elect ive for t h e MBA pr ogr am m e. It develops an


in vest m en t at t it u de an d pr epar es st u den t s for car eer s in t h e ar eas of fin an ce
an d in vest m en t . Stu den t s opt in g for fin an ce specializat ion wou ld fin d t h is cou r se
t o be im por t an t as it s applicat ion s can be seen wh ile u n der stan din g fin an cial
m ar k et s.

Learn in g Object ives

To pr ovide st u den t s wit h a con cept u al an d an alyt ical fr am ewor k of evalu at in g


a secu r it y.
To pr ovide st u den t s wit h work in g k n owledge fr am ewor k of differen t fin an cial
in st r u m en t s, t heir risk an d r et u r n s an d t h eir u sefu ln ess wh ile con st r u ct in g
por t folios.
To fam iliar ize st u den t s wit h por t folio con st r u ct ion an d m an agem en t
t ech n iqu es an d st r at egies.

Un i t I I n t r odu ct i on : Th e I n v est m en t Back gr ou n d (5 Hr s)


Level of Know ledge: Conceptual and Work ing
Or gan izat ion an d Fu n ct ion in g of secu rities m ar k et s - Wh at is a Mar k et?; Pr im ar y
capit al m ar k et s; secon dar y fin an cial m ark et s. Secu r it y m ark et in dexes - St ock
m ar k et in dexes; Bon d m ar k et in dexes. Th e in vest m en t set t in g - Wh at is an
in vest m en t ? Measu r es of r et u r n an d r isk . Th e Asset Allocat ion decision -
In dividu al in vest or life cycle; Th e n eed for a policy st at emen t ; In pu t t o t h e policy
st at em en t ; Con st r u ct in g t h e policy st at em en t ; t h e im por t an ce of asset allocat ion .

Un i t I I M acr o An al y si s an d Mi cr o-Val u at i on of St ock (9 Hr s)


Level of Know ledge: Conceptual and Work ing
Macr o m ar k et an alysis – Econ omic act ivit y an d secu r it y m ar k et s, Econ om ic
series an d st ock pr ices; t h e cyclical in dicat or approach et c. In du st r y an alysis –
Wh y do In du st r y an alysis? Th e bu sin ess cycle an d In du st ry sect or s; st r u ct u r al
econ omic ch an ges; Evalu at in g t h e In du st r y life cycle. Com pan y an alysis and
st ock valu ation – Com pan y an alysis ver su s valu at ion of stock ; Company
an alysis; Est im at in g in t rin sic valu e; Addit ional m easu r es of r elat ive valu e;
An alysis of gr owt h com pan ies; Valu at ion of alt er n at ive In vest m en t s. Tech n ical
an alysis – Advan t ages of t ech n ical an alysis; Tech n ical t r adin g r u les an d
in dicat ors Efficien t Capit al Mar k et s – Wh y sh ou ld capit al m ar k et s be efficien t?
Alt er at ive efficien t m ar k et Hypoth eses; Test s an d r esu lt s of EMH; Im plicat ion s of
efficien t capit al m ar k et s

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Un i t I I I Por t f ol i o Man agem en t Th eor y (5 Hr s)


Level of Know ledge: Conceptual and Work ing
An in t r odu ct ion t o Por t folio Man agem en t - Some back gr ou n d assu mpt ion s;
Mar k owit z por t folio Th eory; An in t r odu ct ion t o asset pr icin g m odels – Capit al
Mar k et Th eor y: An over view; Th e Capit al Asset Pr icin g Model: Expect ed r et u r n
an d r isk ; r elat ion sh ip bet ween Syst em at ic r isk an d r et u r n ; Th e Mar k et Por t folio:
Th eor y Vs Pr act ice Mu lt ifact or Models of r isk an d r et u r n – Ar bit r age Pr icin g
Th eor y

Un i t I V Por t f ol i o Man agem en t St r at egi es (3 Hr s)


Level of Know ledge – Conceptual and Work ing
Equ it y por t folio m an agem en t st r at egies – Passive Vs Act ive man agem ent ;
Over view of passive equ it y por t folio m an agem en t st r at egies; Overview of act ive
equ it y por t folio m an agemen t st rat egies; An over view of st yle an alysis; asset
allocation st r at egies

Un i t V Bon d Val u at i on an d Bon d Por t f ol i o M an agem en t St r at egi es (3 H r s)

Level of Know ledge: Conceptual and Work ing


Th e An alysis an d Valu at ion of Bon ds – Th e fu n dam en t als of Bon d Valu at ion ;
com pu t in g bon d yields Bon d Por t folio Man agem en t st r at egies – Alt er n at ive Bon d
Por t folio St r at egies – Passive Man agem en t St r at egies; Active Man agem en t
St rat egies

Un i t VI Ev al u at i on of Por t f ol i o Per f or m an ce (2 Hr s)

Level of Know ledge: Conceptual and Work ing


Evalu at ion of Por t folio per for m an ce – Com posit e Por t folio Per for m an ce m easu res;
Applicat ion of Por t folio per form an ce m easu r es; Evalu at ion of bon d por t folio
per for m an ce.

Un i t VI I Beh av i or al Fi n an ce (3 Hr s)
Level of Know ledge: Conceptual and Work ing
Wh at is Beh avior al Fin an ce?, St an dar d Fin an ce Ver su s Beh avior al Fin an ce,
Hist or y of Beh avior al Fin an ce, In vest or Beh avior an d asset allocat ion pr ocess,
In vest or Biases-Over con fiden ce, Represen t at iven ess, An chor in g, Men t al
Accou n t in g, Loss Aver sion , Fr am in g, Availabilit y bias an d ot her s
[Tot al : 3 0 H ou r s]
Sk i l l Dev el opm en t
1. Pract ical valu at ion of sh ar es an d bon ds.
2. Solvin g Case st u dies
3. Un der st an din g an d follow u p wit h day-to-day fin an cial n ews u pdat es.
4. Por t folio con st r u ct ion u sin g excel.
5. Doin g In du st r y an alysis.
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Pr escr i bed T ex t s

1. Reilly., & Br own . (2009). Investment analysis & portfolio management (8 t h ed.).
New Delh i: Th om son Pu blicat ion s.

Ref er en ces

1. Ch an dr a, Pr asan n a. (2008). Investment analysis and portfolio management.


New Delh i: Tat a McGraw – Hill Pu blicat ions.
2. Fisch er ., & J or dan ., Security analy sis and portfolio management. Pren t ice Hall
Pu blicat ion s.
3. Bh alla, V. K., Investment management, S. Ch an d & Co Pu blicat ion s.
4. Kevin S.(2008). Security Analysis & Portfolio Management, New Delh i: PHI
Learn in g Pvt Lt d Pu blicat ion s.
5. Bodie., Kan e., Moh an t y., Investments (6 t h ed.). Tat a McGr aw Hill Pu blicat ion s.
6. Br ealey., & Myer s., Principles of corporate finance (7 th ed.). Tat a McGr aw Hill
Pu blicat ion s.

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Fu n ct i on a l El ect i ves – Gen er a l Ma n a gem en t

M BA3 06 M an agem en t of Ban k i n g I n st i t ut i on s


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a fin an ce elect ive in t h e t h ir d t rim est er. It pr epar es


st u den t s for car eer s in Bank in g an d Fin an ce in du st r y. Stu den t s opt in g for t h is
elect ive u n der st an d t h e variou s aspects r elat ed t o m an agem en t of Ban k s an d
Fin an cial In st it u t ion s.

Learn in g Object ives

To gain fou n dat ion in t h e k ey issu es con fr on t in g ban k man ager s t oday.
To gain fam iliar izat ion wit h t h e basic fin an cial m odels t h at is u sed t o
for m u lat e decision s an d an u n der st an din g of t h e st r en gt h s an d weak n ess of
dat a an alysis.
To r ecogn ize t h e t rade-offs in volved in m ak in g fin an cial decision s an d t o
develop t he logical t h ou gh t pr ocesses n eeded t o r each reason able
con clu sion s.

Un i t I Ov er vi ew of t h e Ban k i n g I n du st r y & Regu l at i on (2 Hr s)


Level of Know ledge: Work ing know ledge
In for m at ion r elat ed to ban k man agem en t an d cu r r en t ban k in g t ren ds.
Role of compet it ion in for cin g ch an ge in ban k in g, expan ded pr odu ct an d ser vice
offer in gs acr oss geogr aph ic m ar k et s an d t h e im pact on ban k in g in du st r y
con solidat ion .
Or gan izat ion al st ru ct u r e of local ar ea ban k s an d large ban k in g h oldin g
com pan ies.
Ban k in g r egu lat or y en vir on m en t .
Im pact of k ey ban k in g legislat ion .

Un i t I I Ev al u at i n g Ban k Per f or m an ce (4 Hr s)
Level of Know ledge: Work ing know ledge
Basic r isk an d r et u r n feat u res of com m er cial ban k s. Ban k fin an cial st at em en t s.
Du Pon t m odel for evalu at in g ban k per for m an ce. How ban k s m ak e a pr ofit ?
Tr ade-offs in volved in balan cin g credit risk , liqu idit y r isk , m ar k et r isk ,
operat ion al r isk , r epu t at ion al risk , legal r isk an d solven cy r isk .
St rat egies an d t ren ds in con t r ollin g n on -int er est expen se r elat ive t o n on -in t er est
in com e t o h elp meet efficien cy object ives.

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Un i t I I I Man agi n g I n t er est Rat e Ri sk (8 Hr s)


Level of Know ledge: Work ing know ledge
How ban k s m easu r e an d man age in t er est r at e r isk ?
Pricin g of secu r it ies, t ot al r et u rn an alysis t o in vest or s an d t h e det er m in an t s of
in t er est r at es.
GAP an alysis an d t he u se of sen sit ivit y an alysis t o assess t h e pot en t ial im pact of
in t er est r at e an d balan ce sh eet ch an ges on n et in t er est in com e.
Du r at ion gap an alysis an d t h e u se of sen sit ivit y an alysis t o assess t h e pot en t ial
im pact of in t er est rate an d balan ce sheet ch an ges on t h e econ om ic valu e of
st ock h older s‘ equ it y.
Im pact of em bedded opt ion s an d t h e n ecessit y beh in d incorpor at in g sen sit ivit y
an alysis t o assess t h e impact of su ch opt ion s on pr ofit s an d r isk . Basic feat u r es
of fin an cial fu t u r es, for war d con t r act s, in t er est r at e swaps an d in t er est r ate caps
an d floor s an d h ow ban k s u se t h em t o bot h h edge an d specu lat e. Un der st an din g
t h e m odels, dat a ou t pu t an d st r at egies t o im pr ove per for m an ce.

Un i t I V M an agi n g Cost of Fu n ds, Ban k Capi t al & Li qu i di t y (8 Hr s)


Level of Know ledge: Work ing know ledge
Feat u r es of ban k liabilit ies. Regu lat or y capit al r equ ir em en t s. Over all liqu idit y
an alysis. Est im at in g t h e mar gin al cost of fu n ds for t ak in g in vest m en t decision s
an d pr icin g asset s. How ban k s m eet legal r eser ve r equ ir em en t s an d m an age
cash asset s? A m odel t o est im at e liqu idit y n eeds an d plan for tem por ar y cash
deficien cies an d lon ger -t er m liqu idit y n eeds. Th e n ew Basel II capit al
r equ ir emen t s.

Un i t V Ex t en di n g Cr edi t t o Bu si n esses an d I n di v i du al s (4 H r s)
Level of Know ledge: Work ing know ledge
How ban k s m an age cr edit r isk ?
Basic credit an alysis pr in ciples an d t h e ch ar act er ist ics of differ en t t ypes of loan s.
Procedu r e for est im at in g a bu sin ess bor r ower ‘s cash flow fr om oper at ion s.
Basic credit scor in g m odels applied to in dividu al bor r ower s.
In ter pr et in g fin an cial st at em en t s an d gen er at in g cash flow est im at es t o
det er min e repaym en t pr ospect s. Cu st om er pr ofit abilit y an alysis t h e basic
fram ewor k u sed t o assess wh et h er a ban k is pr ofit in g fr om a cu st omer ‘s t ot al
r elat ion sh ip.

Un i t VI M an agi n g I n v est m en t Por t f ol i o & Speci al T opi cs (4 Hr s)


Level of Know ledge: Work ing know ledge
Role of fixed in com e secu r it ies in h elpin g a ban k m eet profit an d r isk object ives.
Basic object ives a ban k ‘s in vest m en t por t folio an d t h e n at u re of in vest m en t
policy gu idelin es. Basic feat u r es of t axable an d t ax-exempt secu r it ies t h at ban k s
bu y. Variou s st r at egies r elated t o ch oosin g secu r it y m at u r it ies, t h e com posit ion
bet ween t axable an d t ax-exem pt secu r it ies an d pu r ch ases or sales t im ed t o t ak e

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advan t age of t h e bu sin ess cycle. Im pact of em bedded opt ion s on secu r it y pr icin g
an d t h e r isk -r et u r n t r ade-off t o in vest or s of callable bon ds an d m or t gage-back ed
secu r it ies wit h sign ifican t pr epaym en t r isk . Recen t t r en ds in global ban k in g
act ivit ies. Man agem en t of for eign exch an ge r isk .

[Tot al : 3 0 H ou r s]

Sk i l l Dev el opm en t

1. Pr act ical assign m en t s r elat ed t o lear nin g aft er in dividu al Un it .


2. Case st u dies
3. Pr esen t at ion s on Fin an cial n ews u pdat es.

Pr escr i bed T ex t

1. R M Sh r ivastava., Dr Divya Nigam , (2009). Management of Indian


Financial Institutions. 8 t h edition , Pu blish er : Him alaya Pu blicat ion s.

Ref er en ces

1. MacDon ald, Scot t . S., & Koch , Timot h y. W. Management of bank ing. (6 th
ed.). In dian : Cen gage lear n in g.
2. Gu p, Ben t on e., & Kolar i, Jam es. W. Commercial bank ing - the management
of risk . (3 rd ed.). Wiley In dia edit ion .
3. Hu ll, J oh n . C. Risk management and financial institutions. Pear son .
4. Du n , Br adst r eet . Financial risk management. Tat a McGr aw Hill.
5. Genneral Managementbank management. IIBF Book s for CAIIB Exam ,
Macm illan Pu blicat ion s.
6. Risk management. IIBF Book s for CAIIB Exam , Macm illan Pu blicat ion s.
7. Vivek ., & Asth an a, P. N. Financial risk management. Him alaya Pu blish in g
Hou se.
8. Bh at tach ar ya, Hr ish ik esh . Bank ing strategy - credit appraisal and lending
strategies - A Risk-Return Framew ork . Oxford Un iver sit y Pu blicat ion s.
9. Mu k h er jee, D.D. Cred it sppraisal, Risk snalysis and decision mak ing. (4 th
ed.). Sn ow Wh it e Pu blicat ion s.
10.Tan n an , M.L. Tannan’s bank ing law and practice in India. J ain Book
Agen cy.

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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M BA 3 0 7 Dy n am i cs of I T & I TES I n du st r y
2 Cr edi t s
Descr ipt ion

In du st r y specific cou r se t h at gives t h e st u dent an u n der st an din g of all facet s of


t h e IT / ITeS in du st r y in In dia.

Learn in g object ives

To equ ip t h e st u den t s wit h det ailed k n owledge abou t t h e in du str y dyn am ics
an d wor k in gs of IT/ ITeS in du st r y in In dia wit h a view t o m ak e t h em in du st r y
r eady.

Pedagogy

Th e cou r se is a com bin at ion of class r oom lect u r es, case st u dies, assign m en t s
an d indu st ry in t er action s.

Un i t I (3 Hr s)

Hist or y of IT/ ITeS in du st r y - even t s t h at lead t o th e evolu t ion of t h e in du st ry in


t h e 90‘s - t h e r apid gr owt h ph ase post 2000, an d t h e cu r r en t m at u r e ph ase
sin ce 2010.

Un i t I I (6 Hr s)
In du st r y over view - t ypes of com pan ies, st u dy of k ey player s, det ails of services
offer ed, k ey ch allen ges

Un i t I I I (9 Hr s)

Oper at ion s in side IT com pan y; Discu ssion on t h e Applicat ion developm en t
process, Applicat ion t est in g pr ocess, Applicat ion su ppor t pr ocess, Bu sin ess
process ou tsou rcin g pr ocesses; t h e k ey man agem en t pr ocesses t h at dr ive t h e IT
/ ITeS ser vice deliver y

Un i t I V (9 Hr s)

Or gan izat ion st ru ct u r e an d k ey depar t m en t s in IT/ ITeS com pan ies – r esou r cin g,
t r ain in g, deploym en t , pr oject m an agem en t an d deliver y, cu st om er acqu isit ion ,
m ar k et in g, fin an ce, in fr ast r u ct u r e an d m an agem en t met r ics

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Un i t V (3 H r s)

Th e r ole of MBA‘s in IT/ ITeS in du st r y – Bu sin ess an alysis, Fu n ct ion al


con su lt an t , Fin an ce r oles, Mar k et in g r oles, Sales r oles.
[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Applicat ion exer cise


2. Case st u dies
3. Role play

Ref er en ce book s

Nasscom Qu ar t er ly in du st ry r eview –Dec 2012

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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Fu n ct i on a l El ect i ves – Hu m a n Resou r ce

M BA 3 1 1 Hum an Resour ce Pl an n i n g, Recr u i t m en t an d Sel ect i on


2 Cr edi t s
Descr ipt ion

Th is paper is offer ed as a h u m an r esou r ces elect ive in t h e t h ir d t r im est er . It


develops u nder st an din g for t h e h u m an r esou rces plan n in g an d r ecr u it m en t ,
select ion an d pr epares st u den t s for car eer s in t h e ar eas of h u m an r esou r ces.
St u den t s opt in g for t h is elect ive specialize in t h e var iou s aspect s of Hr Plan n in g,
r ecr u it m en t an d select ion - con cept s of h u m an resou r ces an d plan n in g,
con sider at ion s in var iou s t ypes of h u man resou r ces plan n in g, M an agin g
vacan cies, select in g of r igh t tools for select ion process ,An alysis of select ion
processes, var iou s types of int er viewin g t ech n iqu es, car eer plan n in g an d car eer
m ovem en t wit h in t he or gan izat ion

Learn in g Object ives

To explore an d u n derst an d t h e issu es in volved in m an power plan n in g an d


select ion m et h ods in t h e in du st r y
To u n der st an d an d develop t h e t ech n iqu es r equ ir ed for select ion & r et en t ion
of em ployees.
To iden t ify an d m at ch or gan izat ion al n eeds an d in dividu al pot en t ial for bet t er
HRM pr act ices.

Un i t I M an power Pl an n i n g (6 Hr s)
Level of Know ledge: Conceptual and Basic
Man power Plan n in g: Object ives (m icro an d m acr o levels), Ben efit s, advan t ages,
lim it at ion s, pr oblem s - HR plan n in g, lin k age of HR plan n in g wit h ot h er HR
fu n ct ion s, in flu en cin g fact or s in m an power plan n in g - Man power plan n in g: t ools,
m et h ods an d t ech n iqu es: J ob an alysis, Sk ills an alysis/ sk ill in ven t or y,
Per for m an ce appr aisal, Man power in ven t or y - Use an d applicabilit y of st at ist ical
an d m at h em at ical m odels in m an power plan n in g - Cen su s an alysis - Mark ov
an alysis

Un i t I I Sel ect i on (6 Hr s)
Level of Know ledge: Work ing Know ledge
Select ion Cr it er ion in In du st ry - Role of Scien t ific Select ion in Per son n el
Man agem en t , Man power Plan n in g an d Organ izat ion al St r u ct u r in g: Ch allen ges of
Select ion in t oday‘s wor ld - Valu e of good em ployees - Select ion Policy an d
St rat egy - Sou r ce of Recr u it m en t . St eps of System at ic Select ion - J ob
Descr ipt ion - J ob Specification - Select ion Test s – In t elligen ce Apt it u de,
Per son alit y - Psych omet r ic Test in g – Sam plin g, Validit y, Reliabilit y - St at ist ical
in fer en ce - 16 PF an d ot h er Per son alit y Test s - Exer cise on Psych omet ric Test in g
- Gr ou p Select ion Met h ods – Assessmen t Cen t er .
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Un i t I I I Rel i abi l i t y an d Val i di t y of Sel ect i on Tool (4 Hr s)


Level of Know ledge: Conceptual
Test in g in t h e in du st r y for select in g pr om ot ion an d placemen t . Hist or ical
developm en t of t est in g select ion devices an d applicabilit y, Reliabilit y an d
validit y.

Un i t I V I n t er v i ewi n g Tech n i qu es f or Sel ect i on (4 Hr s)


Level of Know ledge: Work ing Know ledge
Devices: Sk ills, t ools an d t ech n iqu es of t h e select ion in t er view.

Un i t V Pr obat i on an d I n du ct i on (3 Hr s)
Level of Know ledge: Conceptual Know ledge
Probat ion & In du ct ion

Un i t VI I n t er n al Mobi l i t y (3 Hr s)
Level of Know ledge: Work ing Know ledge
In ter n al m obilit y: Pr om ot ion , Tr an sfer , Dem ot ion an d Separ at ion .

Un i t VI I Car eer Pl an n i n g an d Su ccessi on Pl an n i n g (4 Hr s)


Level of Know ledge: Work ing Know ledge
Em ployee Tu r n over : Met h ods t o st u dy t u r n over s & m et h ods t o r et ain em ployees

[Tot al : 3 0 H ou r s]

Sk i l l Dev el opm en t

1. Th ou gh t paper on effect of in du st rial life cycle on HR plan n in g


2. Pr act ical problem s in r eliabilit y an d validit y
3. Case st u dies
4. Mock job fair t o u n der st an d effect iven ess of select ion process

Pr escr i bed T ex t

1. Bh at tach ar aya, D., (2007). Human resources and planning (1 st ed.). Excel
book s.

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Ref er en ce Book s

1. Gat ewood, Filed. Bar r ick . (2009). Human resource selection (2 n d ed.).
Cen age lear n in g.
2. Dian e, Ar t h u r ., Recruiting, interview ing , selection & orienting new
employees (4t h ed.). PHI pu blicat ion .
3. Fish er , Sch oen filed. Sh aw. (2008). Human resource management.
Bizt an t r a pr in t .
4. Sn ell, Boh lan der. (2009). Human resource management. Cen age Learn in g
pr in t .
5. Rober t , Half. (2007). Finding, hiring and k eeping the best employees. Wiley
pu blicat ion s.
6. Har per , Sally. (1997). Personnel management handbook . Gower
pu blicat ion .
7. Walk er , Jam es. W. (2007). Human resource planning. Tat a Mcgr aw h ill.
8. Ch er rin gt on , David. J . The management of human resources (4t h ed.).
9. Tim ple, Dale. The art & science of business management ; Managing
people,Vol.5.

Ex t er n al Ex per t s

1. Dr .Poor n im a 3. Mr . N. P Man ju n at h a
ICFAI Bu sin ess School, Freelan ce Con su lt an t ,
Ban galor e Dair y Cir cle, Ban galor e

2.Dr . A.K. SRIVASTAVA 4 Dr . B.C San jeevaiah


Freelan ce Con su lt an t , Pr ofessor & Ch airm an
Ulsoor , Post Gradu ate Depar t m en t of
Com m er ce Ban galor e Un iver sit y
Ban galor e

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M BA 3 1 2 Tr ai n i n g An d Dev el opm en t
2 Cr edi t s
Descr ipt ion

Th e cou r se is offer ed as a h u m an r esou r ce elect ive in t h e t h ir d t r im est er . Th e


cou r se inclu des bot h t h e cogn it ive an d th e beh avior al com pon en t . It will t o
develop bot h k n owledge an d sk ills in h u m an r esou rce developm en t . St u den t s
sh ou ld h ave in cr eased t h eir k n owledge abou t t h e t rainin g fu n ct ion , t r ain in g
processes, design con siderat ion s, alt er n at ive m et hods of in st r u ct ion ,
im plem en t at ion issu es, an d t r ain in g evalu at ion . It is expect ed t o develop an d
im pr ove t h eir sk ills at applyin g t h e t r ain in g pr ocesses in an y con t ext .

Learn in g Object ives

To en h an ce u n der st an din g of st u den t s towar ds t r ain in g an d developm en t as


a HRD st r at egic t ool.
To in cr ease th eir k n owledge abou t t h e con n ect ion bet ween HRM, HRD,
Train in g an d developm en t .
To sen sit ize t h e st u den t s wit h t h e con cept s, pr in ciples an d issu es con n ect ed
wit h t r ain in g an d developm en t .
To en able t h e st u den t s to iden t ify, design , deliver an d evalu at e a feasible,
m ean in gfu l an d r elevan t t r ain in g an d developm en t pr ogram .
To in cr ease sk ills in developin g an d deliver y of t r ain in g.

Un i t I Tr ai n i n g i n Or gan i zat i on s an d Bu si n ess St r at egy an d HRD (4 Hr s)


Level of Know ledge: Conceptual and Higher understanding
Over view of t r ain in g, opport u n it ies an d ch allen ges for t r ain in g, im por t an t
con cept s an d m ean in gs
St rat egic plan n in g, OD, st r at egy, an d t rain in g, developin g an HRD st r at egy,
focu s on sm all bu sin ess

Un i t I I Lear n i n g, Mot i vat i on an d Per f or m an ce (4 H r s)


Level of Know ledge: Conceptual, Higher understanding and application
Un der st an din g m ot ivat ion an d per for m an ce, u n der st an din g lear n in g, social
lear n in g t h eor y, align in g t r ain in g design wit h lear n in g pr ocess, m ot ivat ion t o
lear n , t rain in g t h at m ot ivates adu lt s t o lear n .

Un i t I I I Need An al y si s an d Tr ai n i n g Desi gn (8 Hr s)
Level of Know ledge: Higher understanding and application
Wh y con du ct a TNA? Wh en t o con du ct a TNA?, t h e TNA m odel, wh er e t o look for
or gan izat ion al gaps, t h e fr am ewor k for con du ct in g a TNA, ou t pu t of TNA,
appr oach es t o TNA, TNA an d design

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Or gan izat ion al con st rain t s, developin g object ives, why u se t r ain in g object ives?
Facilit at ion of lear n in g: focu s on t h e t r ain ee, Facilitat ion of lear n ing: focu s on
t r ain in g design , Facilit at ion of t r an sfer : focu s on t r ain in g, Facilit at ion of t ran sfer :
focu s on or gan ization al in t er ven t ion , design t h eor y an d ou t com es of design

Un i t I V Tr ai n i n g M et h ods: Tr adi t i on al an d Com pu t er Based (8 Hr s)


Level of Know ledge: Higher understanding and application
Mat ch in g ou t com es wit h m et h ods, lect u r es an d dem on st r at ion s, gam es an d
sim u lat ion s, on -t h e-job t r ainin g, au diovisu al en h an cem en t s t o t r ain in g
Over view of com pu t er based t r ain in g (CBT), com pu t er -based t r ain in g m et h ods

Un i t V Dev el opm en t an d I m pl em en t at i on of Tr ai n i n g an d Ev al u at i on of
Tr ai n i n g
(8 H r s)
Level of Know ledge: Higher understanding and application
In st r u ct ion al st r at egy, m at er ials an d equ ipm en t , m an u als, facilit ies, t rain er ,
alt er n at ives t o developm en t , Implem en tat ion ideas for t rainin g, Im plemen t at ion
ideas for t r ain er , dr y r u n , pilot pr ogr am , t r ansfer of t r ain in g
Rat ion ale for evalu at ion , r esist an ce t o t r ain in g evalu at ion , wh y m u st we
evalu at e, t ypes of evalu at ion dat a collect ed – pr ocess dat a an d ou t com e data,
m odels of evalu at ion , evalu at ion beyon d lear n in g

Un i t VI K ey Ar eas of or gan i zat i on al Tr ai n i n g an d M an agem en t


Dev el opm en t (8 H r s)
Level of Know ledge: Higher understanding and application
Over view, or ien t at ion t r ain in g, diver sit y tr ain in g, sexu al h ar assm en t t r ain in g,
t eam t r ain in g, ot h er t r ain in g pr ograms an d issu es, t h e learn in g or gan izat ion
Wh y focu s on m an agem en t developm en t , appr oach t o m an agem en t developm en t ,
Gen n eral Man agem en t over view of the m an agerial job, Gen n eral
Man agem en t ch ar act er ist ics of m anager s, in t egr at ion : st r at egies an d
m an agemen t ch ar act er ist ics, m an agemen t developm en t im plicat ion s, sou rces of
k n owledge/ sk ill acqu isit ion , t r ain in g for execu t ive level m an agem en t

[Tot al : 4 0 H ou r s]

Sk i l l Dev el opm en t

1. Design , deliver an d evalu at e a t r ain in g m odu le


2. Exper ien t ial lear n in g t h r ou gh Case stu dies, gr ou p discu ssion s, exer cises,
gam es, role-plays & psych ological in str u m en t s; sm all gr ou p in t er act ion ,
gr ou p t ask s an d presen t at ion s

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Pr escr i bed T ex t

1. Blan ch ar d. P. N., & Th ack er , J . W. (2009). Effective training: Sy stems,


strategies, and practices (2 n d ed.). Pear son Edu cat ion .

Ref er en ce Book s

1. Tru elove, S. (2009). Training and development: theory and practice. Jaico
Pu blish in g Hou se.
2. Mcgr at h , E. H. (2008). Training f or life and leadership in industry. Pr en t ice
Hall of In dia Pvt Lt d.
3. Noe, A. R. (2008). Employee training and development. Th e McGr aw-Hill
Com pan ies.
4. J an ak ir am , B. (2007). Training & development, Biztantra innovations in
management. Dr eamt ech pr ess.
5. An der son , A.H. (2000). Training in practice: Successful implementation of
plans. In fin it y Book s.
6. Ph illips, J . J . (2004). Handbook of training evaluation and measurement
methods. J aico Pu blish in g Hou se.
7. Sah u , R. K (2005). Training for development: All you need to k now . Excel
Book s.
8. Ir win , L. Goldst ain . L. I., & For d, J . K. (2002). Training in organization: Needs
assessment, development, and evaluation (4 t h ed.).Th om son Lear n in g.

Ex t er n al Ex per t s

1. Dr . Su bh ash Sh ar m a 3. Kevin Sam u el


Dean , In dian Bu sin ess Academ y Dir ect or – gr een sh oot s

2. Dr . Vivek an an d 4. Alok Ch at t er jee


Facu lt y, Icfai Bu sin ess Sch ool CEO - Moss an d Hu e

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Fu n ct i on a l El ect i ves – Lea n Oper a t i on s a n d Syst em s

MBA 3 1 6 QUALI TY MANAGEMENT SYSTEM

2 Cr edi t s
Descr ipt ion

Th is paper is offer ed as a cor e su bject in t h e t h ir d t r im est er . It em ph asis t h e


im por t an ce of t ot al qu alit y m an agem en t i n all ar eas or segm en t s of bu sin ess an d
or gan izat ion s. St u den t s develop an d specialize on t h e variou s appr oach es t o
qu alit y, problem solvin g m et h odology lik e qu alit y t ools.

Learn in g object ives

To assist in developin g con cept s, k n owledge an d sk ills for an in t egr at ed


appr oach t o Qu alit y Man agemen t
To expose t o t h e lat est t ools an d tech n iqu es in effect ive decision -m ak in g.
To fam iliar ize wit h t h e cu r ren t pr act ices in t h e field of QMS

Un i t I Qu al i t y Ph i l osoph y (5 H r s)

Level of Kn owledge – Con cept u al an d Basic


Qu alit y Ph ilosoph ies - Dem in g ― 14 Poin tsǁ - J u r an : Tr ilogyǁ - Cr osby ― Zer o
Defect ǁ - Ish ik awa ―Next On e in t h e Oper at ion is t h e Cu st om erǁ, Tagu ch i,

Un i t I I Cost of Qu al i t y (3 H r s)

Level of Kn owledge – Work in g Kn owledge


Cost of Qu ality - Discret ion ar y Cost : - Pr even t ion – Appraisal - Con sequ en t ial
Cost : In t er n al Failu re - Ext er n al Failu r e

Un i t I I I I n t r odu ct i on t o TQM (5 H r s)

Level of Kn owledge – Con cept u al


Tot al Qu alit y Man agemen t – Con cept - Com par ison wit h Tr adit ion al Qu alit y -
Im plem en t at ion of TQM - Malcolm Bald Ridge Awar d - TQM in Edu cat ion

Un i t I V Qu al i t y Tool s (4 H r s)

Level of Kn owledge – Work in g Kn owledge


Man agem en t t ools for qu alit y

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Un i t V Qu al i t y Sy st em s (5 Hr s)

Level of Kn owledge – Work in g Kn owledge


Qu alit y Circles, ISO 9000, ISO 14000

Un i t VI Lean Si x Si gm a (4 Hr s)

Level of Kn owledge – Work in g Kn owledge


Six Sigm a Tools, In t egr at ion wit h lean con cept s

Un i t VI I Cu r r en t Tr en ds (4 Hr s)

Level of Kn owledge – Work in g Kn owledge


Best pr actices in Man u fact u r in g & ser vice in du st r ies

[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Gr ou p act ivities on 7 qu alit y t ools Pract ical pr oblem s.


2. Case st u dies
3. Presen t at ion s on TQM pr act ices
4. Gr ou p act ivity on Kaizen an d QFD

Cor e Tex t s:

1. Best er field, D. H, & Best er field, M.C., & et al. (2011). Total Quality
Management. New Delh i: Pear son Pu blicat ion s.

Ref er en ce Tex t s:

1. Bedi, K. (2010). Quality management. New Delh i: Oxfor d Pr ess Pu blicat ion s.
2. Bh at t , S. (2007). Total quality management. New Delh i: Him alaya
Pu blicat ion s.
3. Evan s, J . R. (2005). Total quality management, organization, strategy. New
Delh i: Th om as Sou t h west er n Pu blicat ion s.
4. Git low, K. (2005). Quality management. New Delh i: Th e McGr aw Hill
Pu blicat ion s.
5. Logot h et is, N. (2002). Managing for total quality – from deming to taguchi and
SPC. New Delh i: Paper back .

Ex t er n al Ex per t s
1. Mr. Sivan an dam 2. Mr . J ayat h ir t a
Dir ect or Man agin g Dir ect or
Th iru ven i Con su lt an t s Bu lls Eye Lt d.,
Ban galor e Ban galore

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M BA 3 1 7 Pr oj ect M an agem en t
2 Cr edi t s

Descr i pt i on

Th is paper is offer ed as an elect ive in t h e t h ir d t r im est er . It develops pr oject


m an agemen t m in dset in t h e st u den t s an d pr epar es st u den ts for car eer s in t he
ar eas of pr oject m an agem en t . St u den t s opt in g for t h is elect ive su bject , specialize
in t h e var iou s aspect s of pr oject m an agem en t ; – defin in g, scopin g, pr oject
estim at ion an d cost in g, project qu alit y man agem en t , pr oject n et wor k
m an agemen t an d r isk m an agem en t .

Lear n i n g Obj ect i v es


To develop in st u den t s, a pr oject m an agemen t m in dset an d pr epar e t h em for
car eer s in t h e ar eas of pr oject man agem en t .
To en able t h e st u den t s t o acqu ir e an u nderst an din g of t h e con cept an d
m ean in g of project , an d project m an agem en t t ech n iqu es.
To enable t h e st u den t s t o assess an d u n der stan d pr oject select ion pr ocess,
t h e r isk associat ed wit h pr oject s an d project t eam m an agem en t .
To t rain t h e st u den t s on soft ware sk ills t h r ou gh t r ain in g on MS Pr oject s for
Project plann in g, sch edu lin g an d m on it or in g.

Un i t I Pr oj ect M an agem en t Fr am ewor k (3 Hr s)


Level of Know ledge – Conceptual and Basic
Defin it ion of pr oject, n eed for pr oject m an agem en t , Pr oject life cycle, pr oject
st ak e h older s

Un i t I I Pr oj ect Man agem en t Scope (4 Hr s)


Level of Know ledge – Work ing Know ledge
Defin in g pr oject scope, Establish in g pr oject pr ior it ies, Wor k br eak down
st r u ct u r e, Pr ocess br eak down str u ct u r e, Respon sibilit y m at r ices.

Un i t I I I Est i m at i n g Pr oj ect Ti m e, Cost An d Sel ect i on (6 Hr s)


Level of Know ledge – Work ing Know ledge
Fact or s in flu en cin g t h e qu alit y of est im at es, est im at in g gu idelin es for t imes,
cost s an d r esou r ces, Macr o an d m icro est im at in g, m et h ods for estimat in g, level
of det ail, developin g bu dget s, t ypes of cost s, r efin in g est im at es an d con t in gen cy
fu n d, select ion of pr oject .

Un i t I V Pr oj ect Team s (4 Hr s)
Level of Know ledge – Conceptual Know ledge
Five st age t eam developm en t model, situ at ion al fact or s affect in g t eam , bu ildin g
h igh per form an ce pr oject t eam s, man agin g vir t u al pr oject t eam s.

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Un i t V Pr oj ect Expedi t i n g (4 Hr s)
Level of Know ledge – Conceptual Know ledge
GANTT CHART, Cr ash in g of Pr oject s, Cost An alysis for Pr oject Crash in g.

Un i t VI Pr oj ect Ri sk Man agem en t (5 Hr s)


Level of Know ledge – Conceptual Know ledge
Risk con cept , r isk iden t ificat ion , r isk assessm en t , risk r espon se developm en t ,
con t in gen cy plan n in g, con t in gen cy fu n din g an d t im e bu ffer s, r isk r espon se
con t r ol, an d ch an ge con t rol m an agem en t .

Un i t VI I Pr oj ect Con t r ol Pr ocess (4 Hr s)


Level of Know ledge – Conceptual Know ledge
Project progr ess & perfor m an ce m easu r em en t an d evalu ation -Str u ct u r e of a
project m on it or in g in form at ion syst em, pr oject con t r ol pr ocess, m on it or in g t im e
per for m an ce, n eed for an in t egrat ed in for m at ion syst em , Progr ess mon it orin g
in dexes.
[Tot al : 3 0 H ou r s]
Sk i l l Dev el opm en t

1. Pract ical cases fr om exper t s in t h e field of pr oject m an agem en t .


2. Pract ical pr oblem s in evalu at ion of differ en t pr oject s.
3. Case st u dies
4. Presen t at ion s on mega pr oject case analysis.
5. Presen t at ion s on lat est t r en ds in pr oject m an agem en t .
6. Wor k sh op on MS Pr oject s.

Pr escr i bed T ex t s

1. Gr ay, C. F., & Lar son , E. W. (2010). Project management: The managerial
process(4 t h ed.). New Delh i: Tat a Mc-Gr aw Hill.

Ref er en ces

1. Ker zner , H. (2013). Project management: A systems approach to planning,


scheduling, and controlling (10 t h ed.). New Delh i: J oh n Wiley.
2. Lest er , A. (2012). Project management planning and control. New Delh i:
Elsevier .
3. Mer edit h , J .R., & Man t el, S.J . (2011). Project management: A managerial
approach. New Delh i: J oh n Wiley.
4. Nich olas, J . M., & St eyn , H. (2008). Project management for business,
engineering and technology (3r d ed.). New Delh i: PHI.

Ex t er n al Ex per t s
1.Mr .Sivan an dam 2. Pr of.Krish n a Pr asad
Pr ofessor & ex-D.G.M B.E.L H.O.D. Dept . of M.B.A.
Visit in g Facu lt y B.I.T , Ban galore.
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Fu n ct i on a l El ect i ves – Ma r k et i n g

M BA 3 21 Sal es M an agem en t & Negot i at i on Sk i l l s

2 Cr edi t s
Descr ipt ion

Th is cou r se differ s fr om t h e r est of t h e cu r r icu lu m in som e im por t an t r espect s.


Th e focu s of t h e cou r se is a set of in t er act ive exer cises and sim u lat ion s t opped -
u p wit h lect u r es an d t em plat es. Man ager ial su ccess r equ ires agreem en t an d
collabor at ion wit h oth er people. Th is is cer t ain ly t r u e for t r an sact ion s bet ween
or gan izat ion s an d cu st om er s, an d bet ween in vest or s an d st ar t -u p com pan ies.
Th is cou r se is aim ed at en ablin g st u den t s t o becom e m or e effect ive sales
profession al an d a n egot iat or . Effect iven ess requ ir es m an y aspects, in clu din g:

Learn in g Object ives

Th e abilit y t o cr eat e valu e an d execu t e deals t h at ot h er s m igh t over look ;


Th e st r at egic sk ill an d com pet en cies n eeded for su ccess.
Th e abilit y t o avoid com m on m ist ak es made by sales pr ofession als an d
n egot iat or s;
Th e abilit y t o wor k wit h people wh ose back gr ou n ds, expect at ion s, an d valu es
differ fr om you r own ; an d
Th e capacit y t o r eflect an d lear n fr om you r exper ien ce.

Un i t I Sal es Man agem en t (5 Hr s)

Nat u r e an d im por t an ce of sales m an agem en t , Dim en sion s of sales m an agem en t


Lat er al r elat ion sh ips of a Sales m an ager
Plan n in g an d or gan izin g Sales For ce
Est im at in g m ark et pot en t ial an d for ecast in g sales
Im por t an ce an d defin it ion s, Sales for ecast in g m et h ods-qu an t it at ive an d
qu alit at ive t ech n iqu es
Or gan izin g t h e sales for ce --Nat u r e an d ch ar act erist ics, Basic t ypes of
or gan izat ion , Specializat ion wit h in sales depart m en t

Un i t I I M an agem en t of t h e Sal es For ce (5 H r s)

Sales Force Staffing Process: Th e plan n in g ph ase, Th e recr u itin g ph ase - Th e


select ion ph ase– Hir in g an d assim ilat ion Ph ase.
Directing the Sales force: Tim e an d t err it or y m an agem en t --Object ives an d
cr it er ia for t er r it or y for m at ion, Sales t er r it or ies design , Tim e man agem en t ,
Rou t in g an d sch edu lin g
Sales quotas and compensation: Pu r pose, Types of qu ot as, Adm in ist r at ion of
qu ot as, Object ives of a com pen sat ion plan , Developin g t h e com pen sat ion plan s-
basic an d com bin at ion , Tr en ds in compen sat ion plan
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Restr u ct u r in g qu ot as du e t o ch an ges in or gan izat ion , pr odu ct por t folio, an d


geogr aph ical coverage.
Controlling and evaluating the sales force: An alysis of sales, cost s an d
profit abilit y, Bu dget in g, Sales an alysis-Mar k et in g cost an alysis-In cr easin g sales
for ce pr odu ct ivit y.

Un i t I I I Per son al Sel l i n g (1 0 Hr s)

Th e differen t appr oach es-Ben efit sellin g, Relat ion sh ip sellin g, St im u lu s r espon se
sellin g, Form u la appr oach , Need sat isfact ion sellin g, Problem -solvin g sellin g,
Con su lt at ive sellin g
Selling process:
Prepar at ion & Pr ospect in g – Ch allen ges of pr ospect in g, qu alifyin g leads, effect ive
prospect ing
Sales Appr oach , Diagn osis an d Solu t ion gen er at ion
Han dlin g Objection s: com m on cu st om er object ion s , Reason s wh y pr ospect s
r aise object ion s, Object ion h an dlin g t ech n iqu es an d m et h ods
Closin g call: Types of sales closu r es
Sales Communication Sk ills:
Sales com m u n icat ion & collabor at ive pr ocess, Qu est ion in g, Act ive list en in g,
Body lan gu age
Sales pr esen t at ion : pr esen t at ion plan n in g & for m at , or gan ized pr esen t at ion s,
sales r epor t s
Per su asion / asser t iven ess : Pr in ciples of per su asion an d asser t iven ess –
m et h ods an d t ech n iqu es
Cold Callin g : Th e ar t of cold callin g , Cold callin g tech n iqu es
Bu sin ess et iqu et t es : Pr ofession al dressin g, Teleph on e & em ail et iqu et t es,
Meet in g man n ers
Ch ar ish m a : Im por t an ce of ch arish m a, Ch ar ish m a elem en t s, h ow t o develop
per son al ch ar ish m a

Un i t I V Negot i at i on Sk i l l s (1 0 H r s)

Understanding negotiation: Wh at is n egot iat ion , Ru les of n egot iat ion ,


beh avior s of su ccessfu l n egot iat ors, Negot iat ion st yles
Negotiation tactics & counter measures: Com m on n egot iat ion t act ics, dealin g
wit h t ou gh n egot iat or s
Cross cultural negotiations & Negotiation ethics
[Tot al : 3 0 Hou r s]

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Sk i l l Dev el opm en t

1. Plan ,coach an d cou n sel wit h in dividu al salespeople


2. Provide sales sk ills t rain in g & con du ct effect ive sales meet in gs
3. Bu ild a sales t eam & su cceed wit h large-or der oppor t u n it ies
4. Man age su pplier r elat ion sh ips
5. Negot iiat e a win -win ou t com e & implem en t a cou r se of act ion

Pr escr i bed t ex t

William , J . St an t on ., & Rosan n , Spir o. ( 1999). Management of a sales force


(12 th ed.). Ir win : McGr aw –Hill.
Mich aell, R. Car ell., & Heavr in , Ch rist in a. Negotiation essentials. Pearson .

Ref er en ce Book s

1. Ch ar les, M. Fu t rell. Sales management teamw ork , leadership and technology.


Th om son .
2. Cu n diff. & St ill. Sales management – decision, strategy & cases(5 th ed.). PHI.
3. Mn ook in , Peppet ., & Tu lu mello. (2000). Beyond einning: negotiating to create
value in deals and disputes. Har var d Un iver sit y Pr ess.
4. Raiffa. (1982). The art and science of negotiation. Har vard Un iver sit y Pr ess.
5. Roger , J .Volk em a. (2008). Negotiation tool k it. PHI.
6. Th om pson . (2001). The mind and heart of the negotiator. Pr en t ice-Hall.

Ex t er n al Ex per t

Mr . S G Rajash ek ar an
Vice Pr esiden t (Ex)
Kean India, Ban galor e

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M BA 3 2 2 Mar k et i n g An al y t i cs

2 Cr edi t s
Descr ipt ion

In t oday‘s com pet it ive en vir on men t , t h e con su m er occu pies a pr edom in an t
posit ion in t h e eyes of a mar k et er or bu sin ess organ izat ion . Th e prefer en ces an d
predilect ion s of t h e con su m er s, an d t h eir beh aviou r an d ch oices are n eeded to
be car efu lly an alyzed as; u lt im at ely, t h eir pu r ch ase pr efer en ces will in cr ease t h e
m ar k et sh ar e of t h e com pan y, m axim ize it s pr ofit an d en han ce su st ain abilit y.
Or gan izat ion s ar e u sin g an alyt ics st r at egically t o m ak e bet t er decision s an d
im pr ove cu st om er an d sh ar eh older valu e. Th e past decade h as seen r em ar k able
gr owt h in an alyt ics amon g bu sin ess or gan izat ion s. Th e sam e goes for impact of
an alyt ics in solvin g m ar k et in g r elat ed bu sin ess pr oblem s. Cor e t opics in
m ar k et in g an alyt ics lik e st at ist ics, dat a an alysis an d in for m at ion an d decision
su ppor t syst em s h ave been a par t of bu sin ess edu cat ion for lon g. Bu t t h ey ar e
presen t ed in separ at e an d in depen den t cou r ses wit h lit t le t opical int egr at ion .
Th is cou r se is design ed t o pr esen t t h e em er gin g disciplin e of an alyt ics in a
u n ified fash ion for pot en t ial applicat ion in pr oblem s r elat ed t o m ar k et in g lik e
for ecast in g, segm en t at ion , classificat ion u sin g dat a an alysis soft ware
applicat ion s Excel an d PASW (SPSS).

Learn in g Object ives

Th e cou r se is developed wit h an object ive of in t r odu cin g spr ead sh eet based
solu t ion appr oach t o bu sin ess pr oblem s in t egr at in g con cept s in st at ist ics, dat a
an alysis, in for m at ion syst ems an d decision su pport system ar eas. Specifically,
t h e cou r se object ives ar e as follows:

To h elp par t icipan t s u n der st an d t h e im por t an ce an d n eed for m ar k et in g


an alyt ics.
To pr ovide exposu r e t o spr ead sh eet m odellin g an d best pr actices of an
appr opr iat e spr ead sh eet m odel.
To pr ovide exposu r e t o t h e u se of PASW (SPSS) applicat ion for dat a in pu t ,
codin g, pr epar at ion , clean in g an d an alysis for m ar k etin g r elat ed applicat ion s.
To in t r odu ce an d u n der st an d t h e applicat ion of an alyt ics m et h ods –
descr ipt ive, pr edict ive an d pr escr iptive an alyt ics m odels for solu t ion t o
m ar k et in g pr oblem s.

Un i t I I n t r odu ct i on t o Mar k et i n g An al y t i cs (2 H r s)

Level of k n owledge: Con cept u al


In tr odu ct ion t o Mark et in g An alyt ics. Evolu t ion an d Scope of An alyt ics. Dat a for
Mar k et in g An alyt ics. Decision Models – Descr ipt ive, Pr edictive an d Pr escr ipt ive
Models. Pr oblem Solvin g an d Decision m ak in g pr ocess.

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Un i t I I An al y t i cs on Spr ead sh eet s (3 Hr s)

Level of k n owledge: Wor k in g Kn owledge an d Applicat ion


Basic Excel sk ills. Usin g Excel fu n ct ion s an d developin g Spr ead Sh eep Models.
Art of developin g Spread sh eet m odels – Gu idelin es t o develop an adequ at e
spr ead sh eet m odel. Debu ggin g a spr ead sh eet m odel.

Un i t I I I Dat a M an agem en t , Pr epar at i on an d Descr i pt i v e An al y t i cs u si n g


PASW (SPSS) Appl i cat i on (6 Hr s)

Level of k n owledge: Applicat ion


In tr odu ct ion t o PASW applicat ion . Dat a in pu t, codin g, r ecodin g an d dat a
r esh apin g in PASW. Split file, Gr ou p, Su bset , m er ge file opt ion s an d descr ipt ive
st at ist ics u sin g PASW. Descript ive An alytics u sin g PASW. Visu alizat ion ,
explor at ion an d ext r act in g data su mm ar y st at ist ics an d t h eir in t erpret at ion .
Im por t an t par am et ric an d n on -par am et r ic t est s for sin gle, t wo an d m u ltiple
gr ou p com par ison .

Un i t I V Pr edi ct i ve An al y t i cs M et h ods i n Mar k et i n g (8 H r s)

Level of k n owledge: Wor k in g Kn owledge


For ecast in g t ech n iqu es – St at ist ical for ecast in g t ech n iqu es. Decom posit ion
m odel – Estim at ion of t r en d, season alit y an d cyclical com pon en t s. Regr ession
based for ecast in g wit h t r en d an d season alit y com pon en t s. Sm oot hin g m odels for
for ecast in g – m ovin g aver age, expon en tial sm oot h in g m et h ods for st at ion ar y an d
n on -st at ion ar y t im e ser ies. Th e pr act ice of for ecast in g. Excel an d PASW
applicat ion for bu sin ess forecast in g.
Regr ession Modellin g – fit t in g, m odel fit m easu r es, h ypot h esis t estin g, predict ion
an d validat in g m odel assu m pt ion s by r esidu al an alysis. Regr ession m odel
bu ildin g – St epwise, for war d select ion , back war d elim in at ion an d opt im u m su b
set m et h ods. Regr ession m odels wit h cat egor ical pr edict or var iables. Regr ession
an alysis an d m odellin g wit h PASW.

Un i t V Cu st om er Segm en t at i on an d Cl assi f i cat i on Met h ods (6 H r s)

Level of k n owledge: Wor k in g Kn owledge


An alyt ics for Segmen t at ion – Int r odu ct ion t o Clu ster an alysis m u lt ivar iat e
m et h od. Est im at ion , Model per for m an ce an d validation of assu m pt ion s for
Clu st er analysis. Clu st er an alysis u sin g PASW. In t er pr et at ion of PASW r esu lt s.
An alyt ics m et h ods for Classificat ion – In t r odu ct ion t o Logist ic r egression an d
Discr im in an t an alysis m odels. Assu m pt ion s, est im at ion , model per for m an ce an d
m odel bu ildin g for logist ic r egr ession an d discr im in an t an alysis m odels. Logist ic
r egr ession an d discr im in an t an alysis u sin g PASW. In t erpr et at ion of PASW
r esu lt s.

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Un i t VI Deci si on An al y si s (5 H r s)

Level of k n owledge: Con cept u al an d Wor k in g k n owledge


Decision m ak in g wit h u n cer t ain in for m at ion . Decision st r at egies for a m in im ize
object ive. Decision st r at egies for a m axim ize object ive. Risk an d var iabilit y.
Expect ed valu e st r at egy. Decision Tr ess. Bu ildin g a decision t r ee u sin g Excel
Tr ee plan add in . Decision Tr ee an d Mon t e Car lo simu lat ion . Decision t r ees an d
r isk . Sen sit ivit y an alysis in Decision t r ees. Valu e of in for m at ion . Baye‘s Ru le.
Ut ilit y an d Decision m ak in g.

[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Usin g Excel spr ead sh eet s an d developin g Excel Spr ead Sh eet based solu t ion
in all t h e Un it s of t h e cou r se.
2. Exposu r e t o u se of PASW (SPSS) soft war e for dat a in pu t , pr epar at ion ,
su mm ar y an d an alysis of dat a for m ar k et in g decision s.
3. Case St u dies r equ ir in g st u den t s t o bu ild spr ead sh eet m odels an d apply
st at ist ical m et h ods u sin g PASW t o pr ovide solu t ion s to m ar k et in g pr oblems.

Pr escr i bed T ex t book (s):

1. Rao, P. H. (2011). Predictive modeling for strategic mark eting. New Delh i.
Pren t ice Hall In dia

Ref er en ces:

1. Albr igh t , C. S., Win st on , Wayn e. L., & Zappe, C. J . (2009). Decision mak ing
using microsoft excel (In dia ed.). Cen gage Lear n in g.
2. Evan s, J .R. (2012). Bu sin ess an alyt ics methods, models and decisions. New
J er sey: Pear son , Upper Saddle River.

Ex t er n al Ex per t

Pu n eet Mish r a,
Sen ior an alyst
m yn t r a.com

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CUR R I CUL UM

Y EAR - I I

T r i m est er – I V

COR E

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M BA 4 3 1 St r at egi c Man agem en t

2 Cr edi t s
Descr ipt ion

Th is paper is offer ed as a m ain cou r se in t h e fou rt h t r imester . Th e cou r se gives


par t icipan ts a Gen er al Man agem en t per spect ive an d facilit at es u n der st an din g of
t h e con cept of st r at egy, st r at egic process an d it s impact on fu n ct ion al, division al
an d cor por at e levels.

Learn in g Object ives

To en able t h e st u den t s acqu ir e an u n der st an din g of t h e con cept an d m eanin g


of st r at egy, it s developm en t an d im plem en t at ion .
To give t h e st u den t s an in sigh t on st r at egy at differ en t levels of an
organ izat ion .
To h elp st u den t s u n der st an d t h e st r at egic dr ive in m u lt in at ion al fir ms an d
t h eir decision s in differ en t mark et s.
To en able t h e st u den t s t o gain k n owledge of st r ategy im plem en t at ion an d t he
con t r ol m easu r es for effect ive decision -m ak in g.

Un i t I I n t r odu ct i on an d Ov er v i ew of St r at egi c Man agem en t (6 Hr s)

Level of k now ledge: Conceptual


Nat u r e an d Scope - Defin it ion s of var iou s st rat egic t er m s – St rat egy, Cor por at e
St rat egy, Bu sin ess St rat egy, Oper at ional St r at egy Com pet it ive Advan t age an d
gen er ic bu ildin g block s, Su st ain able Com pet it ive Advan t age, Resou r ces,
Capabilit ies,

Resou r ce Based View of t h e Or gan izat ion , cor e com pet en cy, dist in ct ive
com pet en cy, Mission , Vision s, Goals, Objectives, Bu sin ess Model
St rat egy Mak in g Process: cu r sor y con cept s

Un i t I I St r at egi c An al y si s - ex t er n al an d i n t er n al f act or s i m pact i n g t h e


or gan i zat i on (6 Hr s)

Level of Know ledge: Conceptual and w ork ing k now ledge


Ext er n al An alysis: St r at egic Gr ou ps, Com pet it or An alysis: Por t er‘s FFF,EFE
(Ext ern al Fact or An alysis) In du st r y Life Cycle, PESTLED,CPM Mat r ix
(Com pet it ive Pr ofile) Mat r ix
In ter n al An alysis: Valu e Ch ain Con cept an d An alysis, IFE (In t ern al Fact or
Evalu at ion ) Mat r ix
SWOT, TOWS m at rix, SPACE m at r ix

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Un i t I I I St r at egi es – Cor por at e, Bu si n ess St r at egi es (1 2 Hr s)

Level of k now ledge: Conceptual


Bu sin ess Level St r at egy-Par t 1: Com pet it ive posit ion ing an d t h e bu sin ess m odel,
Com pet it ive posit ion in g an d bu sin ess-level st r at egy, Com pet it ive posit ion in g:
Gen er ic bu sin ess level st r at egies, Dyn am ics of compet it ive posit ion in g: St r ategic
Gr ou ps in clu ded
Bu sin ess Level St rat egy-Par t 2: St r at egies in fr agm en t ed, em br yon ic, growt h
in du st ries, Navigat in g t h r ou gh life cycle t o m at u r it y, St r at egy in mat u r e an d
declin in g in du str ies, Gam e Th eor y
Cor por at e-level St r at egy: Hor izon t al an d Ver tical In t egr at ion , Cooper at ive
Relat ion sh ips, St r at egic Ou t sou r cin g, Relat ed an d Un relat ed Diver sificat ion
St rat egy in t h e Global En vir on m en t : Por t er ‘s Diam on d, Profit abilit y an d profit
gr owt h t h r ou gh global expan sion , Cost r edu ct ion an d local r espon siven ess
pressu r es, ch oosin g a global st r at egy, Basic en t r y decision s, Global st r at egic
allian ces, Mer gers & Acqu isit ion s
St rat egic Ch an ge an d Tu r n ar ou n d St r at egy: Ch an ge Man agem en t , Tu r n ar ou n d
St rat egy,

Un i t I V St r at egi c I m pl em en t at i on an d Con t r ol (6 Hr s)

Level of Know ledge: Conceptual


Im plem en t in g St r at egy t h r ou gh Or gan isat ion al Design : Con t r ols, St r u ct u r e,
Cu lt u r e; Bu ildin g Dist in ct ive Com pet en cies at t h e fu n ct ion al level
Im plem en t in g st r at egy in com pan ies oper at in g in single in du st r y, acr oss
in du st ries an d cou n t r ies
St rat egic Au dit ; Str at egy Review, Evalu at ion an d Con t r ol – Balan ced Score Car d

[Tot al : 3 0 H ou r s]

Sk i l l Dev el opm en t

1. Gr ou p pr esen t at ion s on var iou s t opics r elat ed t o St r at egic m an agem en t


t h at is r elat ed t o bu sin ess m odels, com pan ies, in du st r ies an d
cou n t r ies.
2. Sim u lat ion by en Par adigm an d Har var d Bu sin ess Sch ool On lin e
Sim u lat ion s
3. Case an alyses
4. Class room discu ssion s

Pr escr i bed T ex t book s

1. Hill, Ch ar les W. L. an d J on es, G. R. (2012). Strategic Management Theory:


An integrated approach (10t h ed.). Cen gage Lear nin g.
2. Haber ber g, Adrian an d Rieple, A. (2007). Strategic Management: Theory &
Application. Oxford Un iver sit y Pr ess.

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Ref er en ces

1. David, Fr ed.R . (2010). Strategic management: concepts (13t h ed.). Pr en t ice


Hall.
2. Hit t , Mich ael. A., Hosk isson , Rober t . E. , Irelan d, R. Du an e., & Man ik u t t y, S.
(2012). Strategic management. Cen gage Learn in g.
3. Th om pson , A. A. & S. (2003). Strategic management: concepts and cases (13t h
ed.). McGr aw- Hill.
4. Hu n ger , J . David., & Wh eelen , T. L. (2000). Strategic management (7t h ed.).
Pren t ice Hall.
5. J au ch , Lawren ce. R., & Glu eck , W. F. (1989). Strategic management and
business policy (3 rd ed.). McGr aw-Hill Edu cat ion .
6. J ohn son . (2008). Exploring corporate strategy: text and cases (7t h ed.).
Pear son Edu cat ion In dia.
7. Pear ce, Joh n . A., & Robin son , R. B. (1988). Strategic management: strategy
formulation and implementation. Ir win Pu blicat ion s.
8. Sr in ivasan , R. (2008). Strategic management: The Indian Context (3 r d ed.). PHI
Learn in g.

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Nar ayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In stit u t e of Man agem en t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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M BA 4 35 E-Busi n esses
2 Cr edi t s

Descr ipt ion

Th e su bject en h an ces t h e level of pr act ical k n owledge abou t E-Bu sin ess t h er eby
h elpin g stu den t s t o appr eciat e t h e in tegral par t played by elect r on ic m ean s of
doin g bu sin ess. It prepares t h em t o be able t o im plem en t digit al t ech n ologies in
bu sin ess.

Learn in g Object ive

To en able st u den t s t o u n der st an d and im plem en t digit al t ech n ologies in


bu sin ess
To be able t o appr eciat e t h e r ole of e-paym en t s, e-secu rit y, e-m ar k et in g, e-
ser vices
To u nder st an d t h e basic aspects of cyber laws
To appr eciat e t h e obst acles in im plem en t at ion of digit al t ech n ology wit h it s
im pact on bu sin ess, societ y an d in dividu als
To u nder st an d e-bu sin ess im plem en t at ion t h r ou gh an awar en ess of SAP ERP

Un i t I I n t r odu ct i on (5 H r s)
In tr odu ct ion t o E- Bu sin ess, advan t ages an d limit at ion s of E-Bu sin ess,
Differ en ce bet ween E-Bu sin ess an d E-Com m er ce, Valu e ch ain s an d m an agerial
im plication s of E- Bu sin ess

Un i t I I En abl i n g Tech n ol ogi es (3 Hr s)


Th e In t er n et an d t h e wor ldwide web, t h e In t ern et Pr ot ocol Su it e, In t er n et
ar ch it ectu re over view, In t er n et ser vice pr ovider s, En ablin g t ech n ologies of t he
worldwide web

Un i t I I I E-Pay m en t s & E-Secu r i t y (4 Hr s)


Elect r on ic paym en t syst em s an d t h e issu es in volved, Secu r it y issu es an d
Cr ypt ogr aph y

Un i t I V EDI an d Mobi l e Com m er ce (5 Hr s)


In ter -or gan izat ion al Com m er ce an d EDI, EDI implem en tat ion , VANs, Mobile
Com m er ce an d it s applicat ion s

Un i t V M aj or Bu si n ess Appl i cat i on s (3 H r s)


E-CRM, E-SCM
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Un i t VI E-M ar k et i n g an d On l i n e Ser v i ces (4 H r s)


Con su mer or ien t ed Elect ron ic Com merce, Adver t isin g an d Mar k et in g on th e
In ter n et, E-m ail m ark et in g, E-services

Un i t VI I Lau n ch i n g E-Bu si n ess (3 H r s)


E-St r at egy, Web based B2B E-Com m er ce, In tr an et s an d Ext r an et s, Lau n ch in g
an E-bu sin ess, Role of Sear ch En gin es

Un i t VI I I Legal & Et h i cal I ssu es (3 H r s)


Legal an d et h ical issu es, legal in frast r u ct u re for E-Com m erce in In dia (Th e
In for m at ion Tech n ology Act , 2000)
[Tot al : 3 0 H ou r s]
Sk i l l Dev el opm en t

1. Gr ou p pr esen t at ion s on select ed t opics aft er ascer t ain in g t h e mar k et


sit u at ion
2. Class exercises
3. Class discu ssion s on assign ed t opics
4. Case st u dies
5. Video/ au dio t r ain in g

Pr escr i bed T ex t

Kalak ot a Ravi B an d Wh in st on An dr ew B., Latest, Frontiers of Electronic


Commerce. USA: Addison Wesley Pu blicat ion s.

Ref er en ces

1. Lau don , Ken n et h . C., & Traver , Car ol. Gu er cio. E-commerce- business.
technology society (4 t h ed.). In dia: Pear son Edu cation .
2. P T Joseph S J , E-Commerce: An Indian Perspective. Fou r t h Edn ,
3. In dia: Pr en t ice -Hall Of In dia Pvt . Lt d. Pu blicat ion s.
4. Sch n eider Gar y P., Electronic Commerce. Fift h Edn , USA: Th om son - Cou r se
Tech n ology Pu blicat ion s.
5. Bh ask er Bh arat , Electronic Commerce Fr am ewor k . Technologies and
Applications. Th ir d Edit ion , In dia: Tat a McGr aw Hill Co. Lt d. Pu blicat ion s.
6. Sch n eir Br u ce an d Fergu son Neils., Practical Cryptography. Wiley-
Dr eam t ech In dia Pr ivat e Lt d. Pu blicat ion s.
7. Awad Elias M., Electronic Commerce” , From Vision to Fulfillment. PHI
Pu blicat ion s.
8. Raypor t Jeffr ey F an d J awosk i Ber n ar d J ., Introduction to E-Commerce.

Ex t er n al Ex per t s
Prof. Sh ivan adam . T.S.
Dir ect or, M/ S Tr iven i Con su lt an t ,
Mem ber PMI of In dia, Ban galor e.

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CUR R I CUL UM

Y EAR - I I

T r i m est er – I V

F I NA NCE

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MBA 4 02 Tax at i on for M an ager s

2 Cr edi t s
Descr ipt ion

To pr ovide a wor k in g level k n owledge of th e Fiscal policies of In dia, In come Tax


Act 1961, Cen t r al Excise, Cen t r al Cu st om pr ovision s, Ser vice Tax, VAT, GST an d
t h eir im pact on man ager ial decision s in act u al pr act ice.

Learn in g Object ives

To develop an u n der st an din g of t axat ion an d t h e pr in ciples an d con cept s


u n der lyin g t h em ;
To cr eat e an awar en ess of t h e im por t an ce an d u sefu ln ess of t h e dir ect an d
in dir ect t ax plan n in g fr om Man ager s‘ per spect ive;
To lay fou n dat ion for developing th e sk ills t o u n der t ak e n ecessar y
plan n in g wit h in t h e ambit of In dian Tax laws part icu lar ly In com e Tax Act
1961 an d t h e laws gover n in g In direct taxat ion ;
To u n der st an d com plicat ed t axat ion pr ovision t h r ou gh case st u dy.

Un i t I Pr ov i si on s Of I n com e Tax Act 1 9 61 , Pl an n i n g An d Fi scal Pol i ci es


(6 Hr s)
Level of Kn owledge- Wor k in g Kn owledge
Basic Con cept s of Fiscal Policies & Defin it ion s, Residen t ial St at u s & Tax
In ciden ce, In com e from Salar y, In com e from Hou se Pr oper t y & Tax Plan n in g

Un i t I I Pr of i t Fr om Bu si n ess Or Pr of essi on & Pl an n i n g (8 Hr s)

Level of Kn owledge- Wor k in g Kn owledge


Profit fr om Bu sin ess or Pr ofession , Capit al Gain s & Plan n in g, In com e fr om ot h er
sou r ces & Tax Plan n in g, How to plan for Clu bbin g provision s, Tax Plan n in g
t h rou gh Car r y For war d & Set off of Losses an d Dedu ct ion s fr om Tot al In come.

Un i t I I I T ax Pl an n i n g I n Speci al Ar eas (4 Hr s)

Level of Kn owledge- Wor k in g Kn owledge


Tax Plan n in g t h r ou gh Am algam at ion & Mer ger , Holdin g & Su bsidiary Com pan y,
Capit al St r u ct u r e, Min im u m Alt er n at ive Tax an d it s com plian ce an d plan n in g
an d ot h er aspect s of Tax Plan n in g an d Complian ce.

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Un i t I V Tax Pl an n i n g Wi t h Respect T o Man ager i al Deci si on s (4 Hr s)

Level of Kn owledge- Wor k in g Kn owledge


Dividen d dist r ibu t ion , Bon u s Sh ar e issu es, Pu r ch ase of asset ou t of own fu n d or
from bor r owed fu n d, Own vs. Lease, In st allm en t vs. Hire pu r ch ase For eign
collabor at ion , Join t Ven t u r es an d Tax Plan n in g, NRI‘s an d Tax Plan n in g,
Im plicat ion s of Avoidan ce of Dou ble Taxat ion Agreem en t s an d Tr an sfer Pr icin g
an d Pr oposed GAAR.

Un i t V Pr ovi si on s Of Cen t r al Ex ci se, Cu st om s, Ser v i ce Tax , Vat An d Gst


(8 H r s)
Level of Kn owledge- Wor k in g Kn owledge
Law r elat in g to Cent r al Excise, Cu st om s, Ser vice Tax, VAT an d r elat ed r u les,
procedu r es, complian ce an d pr oposed GST.

[Tot al 3 0 H ou r s]
Sk i l l Dev el opm en t

1. Lect u r e an d Discu ssion


2. Classr oom Case discu ssion an d an alysis
3. Presen t at ion by st u den t s in Grou p
4. Class exercise an d Test s
5. In dividu al/ Grou p Assign men t s.

Pr escr i bed T ex t s

1. Man oh ar an , T. (2013). Direct Tax Law, Taxm an Pu blicat ion , New Delh i
2. Dait y, V. (2013). In direct Tax law, Taxm an Pu blicat ion , New Delh i

Ref er en ces

1. Ah u ja, G., & Gu pt a, R. (2013). Dir ect t axes: law an d pr act ice. New Delh i:
Bh ar at law Hou se.
2. Kan ga, J ., & Palk h ivala. (2013). In com e t ax bombay. 1-3, N-M. Tr ipat h i,
Mu m bai
3. Sin ghan ia, V. (2013). Dir ect t axes: law an d pr act ice. New Delh i: Taxman
Pu blicat ion .
4. Man u pt ralaw.com & In com et ax.gov.in
5. ITR repor ted cases, HBR cases on Taxat ion
6. Cou r se Mat er ial

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Ex t er n al Ex per t s

1. Pr of. Ch au dh ar i Pr asad
TAPMI, Man ipal

2. CA Deepik a R Gu pt a FCA
IIM Ban galore

3. CA Vish wash Pan jiar FCA


Sen ior Man ager
Gr an t Th or n t on

4. Dr . Rajesh Ku m ar Ph D
Visit in g Facu lt y- Taxat ion
ICAI, Ban galor e Ch apt er

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M BA4 03 I n t er n at i on al Fi n an ci al M an agem en t
2 cr edi t s

Descr ipt ion

To pr ovide st u den t s wit h a con cept u al fr am ewor k of h ow fin an cial decision s ar e


u n dert ak en in a m u lt in at ion al com pan y an d t o fam iliar ize st u den t s wit h u n iqu e
econ omic fact or s t h at ch allen ge a fin an cial m an ager in t h e in ter n at ion al con t ext .

Pedagogy

Th is cou r se will be t au gh t t h rou gh lectu re session s, case st u dies, assign m en t s,


r ole plays an d class pr esen t at ion s .

Un i t I I n t r odu ct i on t o I n t er n at i on al Fi n an ci al Man agem en t (6 Hr s)

Level of Know ledge: Work ing


Th e en vir on m en t – t h e natu r e of int er n at ion al r isk exposu r e – In t er n at ion al
Mon et ar y syst em - det erm in at ion of exchan ge r at es –– Balan ce of paym en t s- –
In ter est parit y – in ter n at ion al fish er effect

Un i t I I For ei gn Ex ch an ge M ar k et (6 Hr s)

Level of Know ledge: Conceptual and Work ing


Fu n ct ion s – Part icipan t s - cu r r en cy der ivat ives – Forwards – Swaps – Cu r r en cy
fu t u r es an d Opt ion s – In t erest r at e fu t u r es – specu lat ion

Un i t I I I For ei gn Exch an ge Ri sk Man agem en t (6 Hr s)

Level of Know ledge: Conceptual


Measu r in g an d m an agin g accou n t in g exposu re – t ran saction exposu r e –
t r an slat ion exposu r e – Hedgin g – m easu r in g an d m an agin g econ om ic exposu r e -
m an agin g oper at in g exposu r e – m anagin g in t er est r at e exposu r e

Un i t I V M an agi n g Mu l t i n at i on al Oper at i on s (4 Hr s)

Level of Know ledge: Work ing


Mu lt in at ion al t axat ion - in t er-com pan y fu n d flow - Mu lt in at ion al wor k in g capit al
Man agem en t - For eign Tr ade - Sh or t –t er m finan cin g - Finan cin g t he global firm –
global cost of capit al an d fin an cial st r u ctu r e – Equ it y an d debt fin an cin g t h r ou gh
global m ar k et s.

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Un i t V For ei gn I n v est m en t s (4 Hr s)

Level of Know ledge: Work ing


Decision – cor por at e st r at egy – In t er n at ion al por t folio diver sificat ion - foreign
dir ect in vest m en t - m u lt in at ion al capit al bu dget in g – in t ern at ion al pr oject
appr aisal - polit ical r isk an d cou n t r y r isk an alysis.

Un i t VI An Ov er v i ew of For ei gn Tr ade an d For ei gn Ex ch an ge (4 Hr s)

Level of Know ledge - Work ing


Mean in g-t ypes-fin an cin g of for eign t r ade-ban k s an d in st it u tion al fin an ce- expor t
an d im por t - fin an cin g an d Docu m ent s- let t er of cr edit -t ypes-foreign exch an ge
an d for eign exch an ge m ar k et s-player s an d dealer s in foreign exch an ge-volu m e
an d dyn am ics of foreign exch an ge.
Man agem en t of for eign exch an ge in st r u m en t s - mon ey m ar k et an d capit al
m ar k et –Exch an ge r at e ar r an gem en t in In dia- for eign t r ade con t ract s: t er ms an d
docu m en t at ion - man agin g of for eign exch an ge r eser ves-an ou t lin e of FEMA and
for eign exch an ge m an agem en t in In dia.
[Tot al 3 0 H ou r s]
Ref er en ces

1. Eiet em an et al David K., Multinational Business Finance. Pear son Edu cat ion .
2. Vij Madh u .,(2006). International Financial Management. New Delh i: Excel
Book s.
3. Madu r a J eff., International Financial Management. Sou t h – West er n Th omson
Learn in g.
4. Apt e Pr ak ash G., Global Business Finance. Tat a McGr aw – Hill.
5. Eu n / Resn ick ., International financial management. 2 n d Edition , Tat a
McGr aw–HILL.
6. Bh ar adwaj H.P., (1994). Foreign exchange handbook . Wh eeler Pu blish in g.
7. Sh ar an Vyu pt ak esh ., (2009). International Financial Management. New Delh i:
PHI Lear n in g Pvt Lt d Pu blicat ion s.
8. Apt e P G., (2008). International Financial Management. New Delhi: Tat a
McGr aw Hills Pu blicat ion s.
9. Sh apir o Alan C., (2008). Multinational Financial Management. New Delh i:
Wiley In dia Pvt Lt d.

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M BA 4 0 4 Advan ced Fi n an ci al St at em en t An al y si s- Pr act i cal

1 Cr edi t

Descr ipt ion

Th is cou r se is in t en ded t o en h an ce t h e sk ill level of t h e stu den t s in fin an cial


an alyt ical an d valu at ion sk ills. In t h is cou rse, t h e st u den t s wou ld be exposed t o
developin g a fin an cial m odel t o evalu at e a compan y.

Pedagogy

Th is is a pract ical cou r se lik e t h e on e on ‗Fin an cial St at em en t An alysis (FSA)‘


an d ‗Advan ced Fin an cial St at em en t An alysis (AFSA)‘ is an ext en sion of t h e sam e.
Wit h t h e pract ical han ds on k n owledge acqu ir ed in FSA t h e st u den t s wou ld get
h an ds on exper ien ce on valu in g In dian com pan ies. Each session is lab based. At
t h e en d of t he session , t h e st u den t s are expect ed t o pr epar e a fu ll fledged
valu at ion on t h eir project ion s of t h e fin an cials of a com pan y.

Un i t I I n t r odu ct i on To Advan ced Fi n an ci al St at em en t An al y si s (3 H r s)

Recap of Fin an cial Rat ios, Calcu lat ion of Fin an cial Rat ios, Un der st an din g
in du st ry specific par am et er s – How r at ios look in var iou s sect or s.

Un i t I I Val u at i on M odel (9 Hr s)

Readin g Com pan y An n u al Repor t, Bu ildin g a basic Discou n t ed Cash Flow


Valu ation Model u sin g Excel, Un der st an din g t h e bu sin ess model, Project ion of
Free Cash Flows, Calcu lat ion of Discou n t Rat es, 4 differ en t sect or s and
com pan ies t o be an alyzed.

Un i t I I I An al y si s An d Obser v at i on s Fr om T h e Val u at i on (3 H r s)

Presen t at ion of r epor t fr om t h e fin an cial Model.

[Tot al 1 5 H r s]
Ev al u at i on :

Th r ou gh h an ds-on exer cise/ r eport s/ Pr oject s an d assign men t s for ever y Un it .


Th is is a con t in u ou s evalu at ion syst em . No m idt er m or en d t er m exam s
proposed.

Ex t er n al Ex per t :

Mr .Peeyu sh Ch it lan gia,


Fou n der - Dir ect or
Fin Sh ik sh a, Ban galor e.

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M BA 4 6 5 Man agem en t of Fi n an ci al Ser v i ces


2 Cr edi t s

Descr ipt ion

Th is cou rse is offer ed as a fin an ce elect ive in th e MBA pr ogr am m e. It familiar izes
t h e st u den t s abou t t h e In dian Fin an cial Syst em . Wit h in t h e fin an cial syst em , t h e
focu s of st u dy wou ld be t h e fin an cial pr odu ct s, fin an cial in st it u t ion s an d t h e
m on ey an d capit al m ar k et s.

Learn in g Object ives

To pr ovide k n owledge t o t h e st u den t s abou t In dian Fin an cial System ,


in clu din g t h e m ajor fin an cin g in st it u t ion s apar t fr om Ban k s, fin an cial
produ ct s an d m on ey an d capit al m ar k et s fu n ct ion in g.

Un i t I Ov er vi ew of I n di an Fi n an ci al Sy st em an d Ser v i ces (2 H r s)

Level of Know ledge: Work ing know ledge


Fin an cial syst em – An over view, In dian fin an cial syst em , Global fin an cial syst em ,
Fin an cial ser vices – An over view

Un i t I I M on ey Mar k et s (4 Hr s)
Level of Know ledge: Work ing Know ledge
Role an d respon sibilit ies of RBI wit h r espect t o m on ey m ar k et , RBI m on et ary
policy an d it s r elevan ce t o m on ey m ar k et .
Mon ey m ar k et , Call m on ey m ark et , Com m er cial paper m ar k et, Com m er cial bill
m ar k et , Cer t ificat e of deposit (CD), Tr easu r y bills, Govt . Secu r it ies m ar k et

Un i t I I I Capi t al Mar k et s – Pr i m ar y M ar k et (5 Hr s)
Level of Know ledge: Conceptual and Work ing
Capit al m ark et s – An over view, Capit al m ar k et in st r u m en t s, Capit al m ar k et
r efor m s, New issu es m ar k et – A Con cept u al fr am ewor k , New issu es m ar k et – An
evalu at ion , Pr ospect u s, Global deposit or y receipt s

Un i t I V Capi t al Mar k et s - Secon dar y (5 H r s)


Level of Know ledge : Conceptual and Work ing
St ock exch an ge – An over view, St ock exch an ge t r adin g, St ock exch an ge –
Regu lat ory fr am ewor k , In dian st ock exch an ges – A Pr ofile, In sider t r adin g,
list in g, Delist in g, SEBI – Fu n ct ion s an d Wor k in g, Rest r u ct u r in g of In dian st ock
exch an ges – Major issu es

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Un i t V Fi n an ci al I n st i t u t i on s (6 Hr s)
Level of Know ledge: Conceptual and Work ing
Clear in g Cor por at ion of In dia Lim it ed (CCIL), Cr edit In for m at ion Bu reau of In dia
Lim it ed (CIBIL), Discou n t an d Fin an ce Hou se of In dia Lim ited (DFHI), Over -t h e-
Cou n t er Exch an ge of In dia Limit ed (OTCEI), Nat ion al Secu r it ies Deposit or y
Lim it ed (NSDL), Nat ion al Hou sin g Ban k (NHB), Expor t Impor t Ban k of In dia
(EXIM)

Un i t VI Fi n an ci al Ser v i ces (8 Hr s)
Level of Know ledge: Con cept u al an d Work in g
Cr edit r at in g, Hir e pu r ch ase fin an ce, Fact or in g an d For fait ing, Leasin g- An
over view, Lease evalu at ion , Mu t u al fu n ds, Secu r it izat ion , Ven t u r e capit al an d
Privat e equ it y fu n ds

[Tot al 3 0 H ou r s]
Sk i l l Dev el opm en t

1. Un der st an din g an d follow u p of day-t o-day developm en ts in t h e area of


Fin an cial Ser vices Indu st r y.
2. Fam iliar izat ion of fin an cial syst em in clu din g pr odu ct s.

Pr escr i bed T ex t

1. Dr . Gu r u sam y, S. Financial mark ets and institutions ( 2 n d ed.). Tat a McGr aw


Hill.
2. Dr . Gu r u sam y, S. Indian financial sy stem. Tat a McGraw Hill.

Ref er en ces

1. Kh an , M.Y. (2011) Financial services (5 th ed.). New Delh i: Tat a McGr aw Hill
Pu blicat ion s.
2. Bh alla, V.K. (2010) Management of financial services (1 st ed.). New Delh i:
An m ol Pu blicat ion s Pvt . Lt d.
3. Sr ivast ava, R.M. (2010) Financial management. Mu m bai: Him alaya
Pu blish in g.
4. Bh ole, L.M. (2008) Financial institution and mark ets (3 r d ed.). New Delh i: Tat a
McGr aw Hill Pu blicat ion s.

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M BA471 Pr oj ect Appr ai sal an d Fi n an ce


2 cr edi t s

Descr ipt ion

Th is cou r se is design ed t o provide exposu r e on h ow a project deal can be


or gan ized fr om In du st rial, Legal an d Fin an cial st an dpoin t s an d t h e alt er n at ives
for fu n din g it .

Learn in g Object ives

To fam iliar ize stu den t s wit h issu es r elat ed t o t h e design , or gan izat ion , an d
fu n din g of com plex pr oject s.

Un i t I I n t r odu ct i on t o t h e T h eor y an d Pr act i ce of Pr oj ect Fi n an ce (2 Hr s)


Level of k now ledge: Conceptual and basic
Mean in g of t h e t er m pr oject fin an ce; wh y pr oject fin an ce is u sed by spon sor in g
firm s; Main cat egories of pr oject spon sor s; Basic t erm in ology of pr oject fin an ce;
Th eor y of pr oject fin an ce.

Un i t I I Th e m ar k et f or pr oj ect f i n an ce: Appl i cat i on s an d sect or s (2 Hr s)


Level of k now ledge: Conceptual and basic
Evolu t ion of pr oject fin an ce an d m ar k et segm en t s; Th e global pr oject fin an ce
m ar k et ; Th e dom est ic pr oject fin an ce mar k et .

Un i t I I IPr oj ect Ch ar act er i st i cs, Ri sk An al y si s an d Ri sk M an agem en t


(4 H r s)
Level of k now ledge: Conceptual and w ork ing
Ident ifyin g project risk s; Risk allocat ion wit h con t r act s stipu lat ed by t h e SPV;
Su m m ar y of t h e Risk m an agem en t process.

Un i t I V Th e Rol e of Adv i sor s I n A Pr oj ect Fi n an ce Deal (4 Hr s)


Level of k now ledge: Work ing
Th e r ole of Legal advisor s in pr oject fin an ce deals; Th e r ole of In depen den t
En gin eer in pr oject fin an ce deals; Role of In su r an ce Advisors an d In su r an ce
Com pan ies in pr oject fin an ce deals.

Un i t V Val u i n g t h e Pr oj ect an d Pr oj ect Cash Fl ow An al y si s (6 H r s)


Level of k now ledge: Conceptual and w ork ing
An alysis of oper at in g cash flows an d t h eir beh avior in differ en t pr oject life-cycle
ph ases; Defin in g t h e opt im al capit al st ru ct u r e for t h e deal; Fin an cial viabilit y
an d t h e Cover r at ios u sed t o m easu re it ; Sen sit ivit y Analysis an d Scen ario
An alysis.

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Un i t VI Fi n an ci n g t h e Deal (4 Hr s)
Level of k now ledge: Work ing
Fin an cial in ter m ediaries in volved in pr oject fin an ce; Fu n din g opt ion s: Equ it y;
Mezzan in e fin an cin g, Su bordin at ed debt an d Sen ior debt ; Pr oject leasin g; Pr oject
bon ds.

Un i t VI I Legal Aspect s of Pr oj ect Fi n an ce (4 Hr s)


Level of k now ledge: Conceptual and w ork ing
Special ch ar act er ist ics of a pr oject compan y; Cont r act st ru ct u r e of t h e deal.

Un i t VI I I Th e Basel Capi t al Accor d (4 Hr s)

Level of k now ledge: Conceptual


Th e Basel com m it t ee‘s posit ion on St r u ct u r ed fin an ce t r an sact ion s (Specialized
len din g - SL); Basel com mit t ee‘s posit ion on r isk r elat in g t o SL

[Tot al 3 0 H ou r s]

Sk i l l Dev el opm en t

1. Pr act ical u n der st an din g of issu es relat ed t o fu n din g lar ge pr oject s


2. Solvin g Case st u dies
3. Un der st an din g t h e variou s im plicat ion s of lar ge on -goin g pr oject s.

Pr escr i bed T ex t

1. St efan o, Gat t i. (2008). Project finance in theory and practice – Designing


structuring and financing private and public projects. Edit ion (In dian )
Academic, Pr ess - An im pr in t of Elsevier .

Ref er en ces

1. Fabozzi, F., & Nevit t , P.K. (2006). Project financing (7 th ed.). Lon don :
Eu r om on ey.
2. Yescom be, E.R. (2002). Principles of project finance. San Diego, CA:
Academ ic Press.
3. Scot t , H. (2007). The law and business of international project finance (3 rd
ed.). Cam bridge Un iv. Pr ess.
4. Sar da Govin d Pr ak ash an ,D.P. Handbook on project appraisal and follow -up - A
practical guide.
5. Prasan n a, Ch an dra. Projects - planning, analysis, selection, f inancing,
implementation and review – CFM -TMH Professional series in finance.

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CUR R I CUL UM

Y EAR - I I

T r i m est er – I V

GE NE R A L M A NA GE M E NT

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M BA 4 1 1 Busi n ess An al y si s – I

2 Cr edi t s

Descr ipt ion

Th e pu r pose of t h is cou r se is t o equ ip st u den t s on h ow t o iden t ify t h e n eed for


ch an ge in or gan izat ion s, art icu lat e t h e solu t ion t h at will deliver t h e ch an ge an d
defin e a bu sin ess case ju st ifyin g t h e in vest m en t n eeded t o im plemen t t h e
ch an ge.

Learn in g Object ives

To u n der st an d t h at an y solu t ion sh ou ld address t h e ROOT CAUSE of t h e


per ceived pr oblem s, an d lear n t h e t ech n iqu es t o u n cover r oot cau ses
To r ealize t h at n ot ever y pr oblem is WORTH SOLVING, an d h ow to
det er m in e t h e pr oblems wor t h y of solu t ions
To u n der st an d wh y t h e abilit y t o FACILITATE is im port an t for a BA an d
lear n t h e best pr act ices/ ar t of facilit at in g m eet in gs an d r equ ir em en ts
wor k sh ops
To PRIORITIZE init iat ives, becau se n ot ever yt h in g can be don e at t h e sam e
t im e
To iden t ify an d m an age t h e IMPACT OF CHANGE on people
To iden t ify capabilit ies desir ed t o m eet object ives by per for m in g GAP
ANALYSIS
To det er m in e t h e BEST APPROACH t o solve t h e pr oblem
To develop a BUSINESS CASE

Un i t I I n t r odu ct i on t o Bu si n ess An al y si s (2 Hr s)

Level of Know ledge: Conceptual


- Wh at is Bu sin ess An alysis?
- Bu sin ess An alysis Life Cycle
- In t r odu ct ion t o IIBA® an d t h e BABOK ®
- Six St ep appr oach t o En t er prise An alysis

Un i t I I Un der st an di n g Bu si n ess Pr obl em an d/ or Oppor t u n i t y (6 Hr s)

Level of Know ledge: Conceptual, Case Study and Analy tical


- Bu sin ess dom ain & sit u at ion u n der st an din g
- Per for m in g Ben ch m ark in g an d Docu m en t An alysis
- Fu n dam en t als of Facilit at ion an d Elicit at ion
- Un der st andin g Root Cau se An alysis & Min d Mappin g
- Det er m in in g Act ionable Cau ses

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Un i t I I I Def i n e Bu si n ess Need (5 Hr s)

Level of Know ledge: Analy tical and Case Study


- Det er m in in g Pu r su able Cau ses fr om Act ion able Cau ses
- Usin g Par et o An alysis & ot h er Tech n iqu es
- Docu men t in g Bu sin ess Requ ir em en t s
- Pr ior it izin g Bu sin ess Requ ir emen t s
- Ar t icu lat in g t h e Pr oblem St at em en t

Un i t I V St ak eh ol der An al y si s (4 Hr s)

Level of Know ledge: Conceptual and Case Study


- Defin in g St ak eh older
- Un der st andin g St ak eh older Role an d Gr ou ps
- Iden t ifyin g St ak eh olders (t h e On ion Diagram appr oach )
- Det er m in in g Stak eh older In t er est an d Influ en ce
- Dr awin g a St ak eh older Map
- Det er m in in g Stak eh older Collabor at ion appr oach

Un i t V Desi r ed Capabi l i t y (4 Hr s)

Level of Know ledge: Conceptual and Case Study


- Defin in g Capabilit y
- 3 st ep appr oach t o det er m in in g desir ed capabilit ies

Un i t VI Sol u t i on Appr oach (4 Hr s)

Level of Know ledge: Conceptual, Analy tical and Case Study


- Solu t ion Appr oach & Solu t ion : Com par e & Con t r ast
- 3 St eps t o iden t ify solu t ion approach
- Feasibilit y An alysis

Un i t VI I Bu si n ess Case (5 Hr s)

Level of Know ledge: Conceptual, Analy tical and Case Study


- Bu sin ess Case Fu n dam en t als
- Cost Ben efit An alysis
- Risk s an d Depen den cies
- Bu sin ess Case Pr esen t at ion

[Tot al : 3 0 H ou r s]

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Sk i l l Dev el opm en t

1. Facilit at ion an d m eet in g man agem en t sk ills


2. Pr oblem solvin g sk ills
3. St ak eh older man agem en t sk ills

Pr escr i bed T ex t

1. IIBA® 2009. A Gu ide t o t h e Bu sin ess An alysis Body of Knowledge® Ver sion
2.0 (BABOK ® Gu ide, Ver sion 2.0)

Ref er en ces

Hu ll, J ack son ., & Dick . Requ ir em en t s en gin eerin g. Spr in ger .

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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M BA 4 1 2 Negot i at i on

2 Cr edi t s
Descr ipt ion

Negot iat ion is on e of t h e k ey aspect s of su ccess in t oday‘s bu sin ess en vir on m en t .


At all poin t of t im e m an ager ial su ccess requ ires agr eem en t an d collabor at ion
wit h ot h er people. Th is is cer t ain ly t r u e for t ran sact ion s bet ween or gan izat ions
an d cu st omer s, an d bet ween in vest or s an d st ar t -u p com pan ies.
Th is cou r se is aim ed at en ablin g st u den t s t o becom e m or e effect ive n egot iat or .
Effect iven ess r equ ir es m an y aspect s, in clu din g:

Learn in g Object ives

• Th e abilit y t o cr eat e valu e an d execu t e deals t h at ot h er s m igh t over look ;


• Th e st r at egic sk ill an d com pet en cies n eeded for su ccess.
• Th e abilit y t o avoid com m on m ist ak es m ade by n egot iat or s;
• Th e abilit y t o wor k wit h people wh ose back gr ou n ds, expectat ion s, an d valu es
differ from you r own ; an d
• Th e capacit y t o r eflect an d lear n from you r experien ce.

Pedagogy

Th is cou r se differ s fr om t h e r est of t h e cu r r icu lu m in som e im por t an t r espect s.


Th e focu s of t h e cou r se is a set of in t er act ive exer cises an d sim u lat ion s t opped -
u p wit h lect u r es an d t em plat es.

Un i t I Un der st an di n g Negot i at i on (5 Hr s)

Wh at is n egotiat ion , Ru les of n egot iat ion , beh avior s of su ccessfu l n egot iat ors,
Negot iat ion st yles. Negot iat ion wit h differ en t t ypes of people.
Win -Win , Lose-lose : u n der st an din g n egot iat ion ou t com es

Un i t I I Th e Negot i at i on pr ocess (5 H r s)

Var iou s st ages of t h e n egot iat ion pr ocess. Min im u m accept an ce & pr obin g for
in con sist en cies.

Un i t I I I Negot i at i on t act i cs & cou n t er m easu r es (1 0 Hr s)

Com m on n egot iat ion t act ics, dealin g wit h t ou gh n egot iat ors. Deadlock s,
st an dst ills & con cession s. Recogn ise, or gan ize & r an k con cession s.
Tr ick s, t r aps & t act ics : Wh at to be awar e of.

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Un i t I V Negot i at i on act i on pl an n i n g (1 0 Hr s)

Set t in g t h e st age : Wh en & wh er e t o n egot iat e. Negotiation simulation


Cross cultural negotiations & Negotiation ethics

[Tot al : 3 0 Hou r s]

Ref er en ces

1. Mn ook in , Peppet ., & Tu lu m ello. (2010). Bey ond w inning: negotiating to


create value in deals and disputes (1 st ed.). Hyder abad: Har vard Un iver sit y
Pr ess.
2. Raiffa, Howar d. (1985). The art and science of negotiation. (2 n d ed.).
London : Har var d Un iver sit y Press.
3. Th om pson , L. L. (2009). The mind and heart of the negotiator. (4 th ed.).
Noida: Pear son Edu cat ion Lim it ed.
4. Ur y,W. (2010). Getting past no- negotiating w ith difficult people, (2n d ed.).
London : Ran dom Hou se U.K. Limited.
Volk em a, Roger . J . (2008). Negotiation tool k it. (1 st ed.). New Delh i. PHI.

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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MBA 4 1 3 M an agem en t Sci en ce


2 Cr edi t s

Descr ipt ion

Th e su bject of m an agem en t mat u r e scien ce h as evolved for m or e t h an 50 year s


an d is n ow r ecogn ized as a field wit h in t h e bran ch of applied m at h em at ics. Th is
cou r se will em ph asize bot h t h e applied an d con cept u al aspect s of m an agem en t
scien ce. Th e cou r se will discu ss man y su ccessfu l m an agem en t scien ce
applicat ion s, wh er e t eam s of h igh ly t r ain ed people h ave implem en t ed solu t ion s
t o pr oblem s faced by m an y or gan izat ion s r esu lt in g in sign ifican t savin gs an d
valu e addit ion . For exam ple, m an y oil com pan ies, air lin es; au t om obile
m an u factu rer s can h ar dly oper at e as t h ey do today with ou t t h e su ppor t of
m an agemen t scien ce. Th is cou r se will in t rodu ce st u den t s t h e solu t ion pr ocedu r e
t o m an y r ealist ic pr oblem s t h r ou gh spr ead sh eet m odels wh ich is at t h e h ear t of
lear n in g m an agemen t scien ce.

Learn in g Object ives

Th e cou r se is developed wit h an object ive of in t r odu cin g spr ead sh eet m odellin g
appr oach t o for mu lat e an d apply var iou s m an agem en t scien ce m odels
for m u lat ed across fin an ce, mar k et in g, oper at ion s an d h u m an r esou r ce
fu n ct ion s.
Specifically, t h e cou r se object ives are as follows:

To h elp par t icipan t s u n der st an d t h e im por t an ce an d n eed for m an agem en t


scien ce
To pr ovide exposu r e t o spr ead sh eet m odellin g an d best pr act ices of an
appr opr iat e spr ead sh eet m odel.
To u se t o Excel Solver an d Solve Table t o ext r act opt im al solu t ion an d
per for m sen sit ivity an alysis in opt im izat ion m odels.
To in t r odu ce an d u n der st an d t h e application of con t em porar y m an agemen t
scien ce m odels lik e LPP, Non lin ear Models, Goal Progr am m in g, AHP an d
Sim u lat ion Models for pot en t ial applicat ion across fu n ct ion s.

Un i t I I n t r odu ct i on t o Model l i n g an d Spr ead Sh eet Model l i n g (3 H r s)

Level of k n owledge: Wor k in g Kn owledge


In t r odu ct ion t o Managem en t Scien ce. Con cept of m at h em at ical m odels. Need
for Man agem en t Scien ce. Seven st ep m odellin g process. Basic Spread Sh eet
Modellin g – Con cept s an d Best pr act ices. Edit in g an d Debu ggin g spr ead sh eet
m odels. Design in g, Bu ildin g an d Test in g an Excel Wor k book .

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Un i t I I I n t r odu ct i on t o Opt i m i zat i on Model l i n g (4 H r s)

Level of k n owledge: Wor k in g Kn owledge an d Applicat ion


In tr odu ct ion t o Opt im izat ion m odels. Lin ear Pr ogr am m in g Pr oblem (LPP) m odel.
Ch ar act er ist ics of LPP. Form u lat in g LPP model an d developin g a spr ead sh eet
m odel for LPP an d u se of Excel solver . Solu t ion an d Sen sit ivit y An alysis u sin g
Excel Solver an d Solver Table - Adver t isin g Models, Wor k for ce Sch edu lin g
Models, Aggr egat e Plan n in g models an d Blen din g Models, Pr odu ct ion Pr ocess
Models, Fin an cial Models. In t rodu ct ion Per for m an ce Measu r em en t Models u sin g
Dat a En velopm en t An alysis (DEA).

Un i t I I I Net wor k Opt i m i zat i on Model s (4 Hr s)

Level of k n owledge: Applicat ion


In tr odu ct ion t o Net wor k Opt im izat ion Models. Maxim al flow, Min im u m Cost an d
Sh or t est Rou t e problem s. Spread sh eet m odel solu t ion for – Tr an spor tat ion ,
Tr an sh ipm en t an d Sh or t est pat h pr oblem s. Applicat ion of Net wor k Opt im izat ion
m odels in Fin an ce, Dist r ibu t ion , Mar k et in g an d Oper at ion s.

Un i t I V Non l i n ear Opt i m i zat i on M odel s (5 Hr s)

Level of k n owledge: Wor k in g Kn owledge


Basic idea of n on lin ear opt im izat ion m odels. Spr ead sh eet m odel bu ildin g an d
solu t ion t o n on lin ear m odels an d t h eir applicat ion – Pr icin g Models, Advert isin g
r espon se an d select ion m odels, Facilit y locat ion m odels, Por t folio Opt im ization
m odels.

Un i t V Ev ol u t i on ar y Sol v er : an al t er n at i v e Opt i m i zat i on Pr ocedu r e


(5 H r s)
Level of k n owledge: Applicat ion
In tr odu ct ion to Gen et ic algorit h m s. In t r odu ct ion t o Evolu t ion ar y Solver .
Non lin ear pricin g m odels. Com bin at or ial Models. Fit t in g an S sh aped cu r ve.
Por t folio opt im izat ion , Clu st er An alysis, Descr im in an t An alysis, Tr avellin g
Salesper son pr oblem .

Un i t VI M u l t i Obj ect i v e Deci si on m ak i n g (5 H r s)

Level of k n owledge: Wor k in g Kn owledge


In tr odu ct ion t o Mu lt i Object ive Decision Mak in g. Goal Pr ogram m in g. Par et o
Opt im alit y an d Tr ade off cu r ves. An alyt ic Hier ar ch y Pr ocess (AHP). Spr ead sh eet
m odels for Goal Progr am m in g, Par et o Opt im alit y an d AHP.

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Un i t VI I I n t r odu ct i on t o Si m u l at i on Model l i n g (4 Hr s)

Level of k n owledge: Applicat ion


In tr odu ct ion t o Sim u lat ion . St eps in Sim u lat ion Pr ocess. Exam ples of real
applicat ion s of Simu lat ion . Mon t e Car lo Sim u lat ion . Pr obabilit y Dist r ibu t ion s for
in pu t var iables. Sim u lat ion wit h bu ilt in Excel t ools. In tr odu ct ion t o @RISK.
Effect of in pu t dist r ibu t ion in r esu lt s. Sim u lat ion m odel applicat ion s in
Oper at ion s, Fin an ce an d Mar k et ing fu n ct ion s. Usin g Or acle Cryst al Ball for
Mon t e Car lo Sim u lat ion .

[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Developin g Excel Spr ead Sh eet Models in all t h e Un it s of t h e cou r se.


2. For m u lat ion , Developin g, Debu ggin g, Solu t ion an d Sen sit ivit y An alysis of
Man agem en t Scien ce m odels u sin g Excel Solver, Solver Table, Evolu t ion ar y
Solver , @RISK an d Or acle Cr yst al Ball for Mon t e Car lo Sim u lat ion .
3. Case St u dies r equ ir in g st u den ts t o bu ild spr ead m odels an d provide solu t ion s
t o bu sin ess pr oblem s r elevan t fin an ce, m ark et in g, operat ion s an d h u m an
r esou r ces.

Pr escr i bed T ex t Book

Albr igh t Ch r ist ian .S an d Win st on Wayn e. L., (2009). Management Science-
Modelling w ith Spread Sheets (4 th ed.). Place of Pu blicat ion : New Delh i. Cen gage
Learn in g.

Ref er en ces

1. An der son , David. R., Sween ey, Den n is. J ., & Williams, Th om as. A. (2011).
Introduction to management science – quantitative approaches to decision
mak ing (13 t h ed.). New Delh i: Cen gage Lear n in g.
2. Albr igh t , C. S., Winst on , Wayn e. L., & Zappe, C. J. (2009). Decision
mak ing using microsoft excel ( 3 rd ed.). New Delh i: Cen gage Lear n in g.
3. Powell , St eph en . G., & Bak er , Ken n et h . R . (2009). Management science – the
art of modelling w ith spread sheets, (3r d ed.). Mu m bai: Wiley In dia

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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MBA 4 1 4 Bu si n ess An al y t i cs
2 Cr edi t s
Descr ipt ion

Or gan izat ion s ar e u sin g an alyt ics st r at egically t o m ak e bet t er decision s an d


im pr ove cu st om er an d sh ar eh older valu e. Th e past decade h as seen r em ar k able
gr owt h in an alyt ics am on g bu sin ess organ izat ion s. Core t opics in bu sin ess
an alyt ics lik e st at ist ics, dat a an alysis an d in for mat ion an d decision su ppor t
syst ems h ave been a par t of bu sin ess edu cat ion for long bu t pr esen t ed in
separ at e an d in depen den t cou r ses wit h lit t le t opical in t egr at ion . Th is cou r se is
design ed t o pr esen t t h e em er gin g disciplin e of bu sin ess an alyt ics in a u n ified
fash ion con sist en t wit h t h e con t em por ar y defin it ion of t h e field

Learn in g Object ives

Th e cou r se is developed wit h an object ive of in t r odu cin g spr ead sh eet based
solu t ion appr oach t o bu sin ess pr oblem s in t egr at in g con cept s in st at ist ics, dat a
an alysis, in for m at ion syst ems an d decision su pport system ar eas. Specifically,
t h e cou r se object ives ar e as follows:
To h elp part icipan t s u n der st an d th e im por t an ce an d n eed for bu sin ess
an alyt ics.
To pr ovide exposu r e t o spr ead sh eet m odellin g an d best pr act ices of an
appr opr iat e spr ead sh eet m odel.
To u se Dat a an alysis, Solver , Solver t able, Risk Solver plat for m excel add in
for var iou s applicat ion s as a part of solu t ion t o bu sin ess pr oblem s.
To in t r odu ce and u n derst an d t h e application of bu sin ess an alyt ics m et h ods –
descr ipt ive, pr edict ive an d pr escr iptive an alyt ics m odels for solu t ion t o
bu sin ess problem s in fin an ce, oper at ion s, m ar k et in g an d h u m an r esou rces.

Un i t I I n t r odu ct i on t o Bu si n ess An al y t i cs (2 h ou r s)

Level of k now ledge: Conceptual


In tr odu ct ion t o Bu sin ess An alyt ics (BA). Evolu t ion an d Scope of Bu sin ess
An alyt ics. Dat a for Bu sin ess An alyt ics. Decision Models – Descr iptive, Pr edict ive
an d Pr escr ipt ive Models. Problem Solvin g an d Decision mak in g pr ocess.

Un i t I I An al y t i cs on Spr ead sh eet s (3 h ou r s)

Level of k now ledge: Work ing Know ledge and Application


Basic Excel sk ills. Usin g Excel fu n ct ion s an d developin g Spr ead Sh eep Models.
Art of developin g Spread sh eet m odels – Gu idelin es t o develop an adequ at e
spr ead sh eet m odel. Debu ggin g a spr ead sh eet m odel.

Un i t I I I Descr i pt i v e An al y t i cs (7 h ou r s)

Level of k now ledge: Application


Visu alizin g an d Explorin g Dat a. Descr ipt ive m easu r es t o su mm ar ize t h e dat a.
Applicat ion of Excel Descr ipt ive st at ist ics t ool. Pr obabilit y dist r ibu t ion s an d Dat a
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m odelin g. Sam plin g an d In fer ent ial stat ist ical m et h ods. Usin g Excel Dat a
An alysis add in for est im at ion an d hypot h esis t est in g.

Un i t I V Pr edi ct i ve An al y t i cs M et h ods (8 h ou r s)

Level of k now ledge: Work ing Know ledge


Predict ive Modelin g an d An alysis. Logic an d dat a dr iven m odellin g. An alyzin g
u n cer t ain t y an d m odel assu m pt ions – Wh at if an alysis, Dat a t ables, Scen ar io
m an ager an d Goal Seek . Model An alysis u sin g Risk Solver plat for m – Par am et r ic
sen sit ivit y an alysis an d Tor n ado ch ar t s.

Regr ession An alysis – fit t in g, m odel fit m easu r es, h ypot h esis t est in g, predict ion
an d validat in g m odel assu m pt ion s by r esidu al an alysis. Regr ession m odel
bu ildin g – St epwise, for war d select ion , back war d elim in at ion an d opt im u m su b
set m et h ods. Regression models wit h cat egor ical pr edict or var iables. Regr ession
m odel wit h n on lin ear t er m s.

For ecast in g t ech n iqu es – St at ist ical for ecast in g t ech n iqu es. Decom posit ion
m odel – Estim at ion of t r en d, season alit y an d cyclical com pon en t s. Regression
based for ecast in g wit h t r en d an d season alit y com pon en t s. Sm oot hin g m odels for
for ecast in g – m ovin g aver age, expon en tial sm oot h in g m et h ods for st at ion ar y an d
n on -st at ion ar y t im e ser ies. Th e pr act ice of forecast in g.

Un i t V Si m u l at i on , Ri sk An al y si s an d Dat a Mi n i n g (6 h ou r s)

Level of k now ledge: Work ing Know ledge


Sim u lat ion an d Risk An alysis – Mon t e Car lo simu lat ion wit h Risk Solver
plat for m – Defin in g u n cert ain model in pu ts, r u n n in g a sim u lat ion , in t er pr et at ion
of sim u lat ion resu lt s. Exam ples of sim u lat ion m odels – New Pr odu ct
Developmen t , News Ven dor Model, Over book in g Model an d Cash Bu dget Model.

In tr odu ct ion t o Data Min in g – Scope of Dat a Min in g. Dat a explor at ion an d
r edu ct ion . Classificat ion – Measu r in g classificat ion perfor m an ce. Usin g t r ain ing
an d validat ion dat a. Classifyin g n ew dat a. Classification t ech niqu es – K n ear est
n eigh bou r , Discr imin an t An alysis, Logist ic r egression .

Un i t VI Deci si on An al y si s (4 h ou r s)

Level of k now ledge: Application


Decision m ak in g with u n cer t ain in for m ation . Decision st r at egies for a m in im ize
object ive. Decision st r at egies for a m axim ize object ive. Risk an d var iabilit y.
Expect ed valu e st r at egy. Decision Tr ess. Bu ildin g a decision t r ee u sin g Excel
Tr ee plan add in . Decision Tr ee an d Mon t e Car lo simu lat ion . Decision t r ees an d
r isk . Sen sit ivit y an alysis in Decision t r ees. Valu e of in for m at ion . Baye‘s Ru le.
Ut ilit y an d Decision m ak in g.

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Sk i l l Dev el opm en t

1. Usin g Excel spr ead sh eet s an d developin g Excel Spr ead Sh eet based solu t ion
in all t h e Un it s of t h e cou r se.
2. Use of Excel add in – Dat a An alysis, Solver , Solver Table, Tr ee Plan , Sen sit
an d Risk Solver Plat for m .
3. Case St u dies r equ ir in g st u den t s t o bu ild spr ead sh eet m odels an d pr ovide
solu tion s t o bu sin ess pr oblem s.

Pr escr i bed T ex t Book :

1. Evan s J. R (2013). Bu sin ess An alyt ics Methods, Models and Decisions.
Pear son , Upper Saddle River , New J er sey.

Ref er en ces:

1. Albr igh t C. S., Win st on Wayn e L. an d Zappe C. J (2009). Decision Mak ing
Using Microsoft Excel (India Edition). Cen gage Lear n in g.

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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M BA 4 1 5 Cor por at e I m age M an agem en t


2 Cr edi t s

Descr ipt ion

Th is cou r se aims t o develop com preh en sive k nowledge of br an din g & pu blic
r elat ion s in clu din g iden t ifyin g an d r each in g in t er n al an d ext er nal pu blics;
dealin g wit h pr in t an d elect r on ic m edia; adver t isin g, pr in t in g, dir ect m ail; an d
prepar in g a br an din g & pu blic r elat ion s plan an d bu dget .

Learn in g Object ives

Un der st an d t h e r ole of br an din g & pu blic r elat ion s in t h e pu blic an d privat e


sect or s.
Un der st an d t h e dist in ct ion bet ween pu blic r elat ion s an d adver t isin g as well
as bet ween pu blicit y/ pr ess agen cy.
Evalu at e an d an alyze t he et h ical an d legal r espon sibilit ies of t h e PR

Un i t I Br an d Def i n i t i on an d Su ccess (4 Hr s)

Level of Know ledge: Conceptual and Basic


St rat egic Su ccess an d Pion eer advan t age, Su ccessfu l br an ds, Con cept of Mar k et
r e-defin it ion , Gen n er al Man agem en t su ccess an d Br an d su ccess

Un i t I I A st r at egi c pr ocess f or Bu i l di n g I n t egr at ed br an ds (6 Hr s)

Br an d Vision , Bran d Object ives. Choosin g br an d Elem en t s, Design in g &


Im plem en t in g Br an din g St r at egies

Un i t I I I Pu bl i c Rel at i on s: Def i n i t i on s, Rol es an d Respon si bi l i t i es (8 Hr s)

Defin e pu blic r elat ion s, Iden t ify t h e differ en ces am on g adver t isin g, pu blicit y,
press agen cy an d PR. PR & it s r ole in or gan izat ion s.
Exam in e t h e differen t pu blics of an or gan izat ion

Un i t I V M edi a Rel at i on s, Em pl oy ee r el at i on s & Com m u n i t y r el at i on s


(6 Hr s)
Dealin g wit h t h e m edia. Iden t ify t h e differ en t t ypes of n ews an d in for m at ion
m edia wh ose com m u n icat ion affect s or gan izat ion s, an d wh ose ch an n els
or gan izat ion s u se t o com m u n icat e wit h t h eir pu blics.
Or gan izin g n ews con fer en ces

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Un i t V Cr i si s Com m u n i cat i on an d t h e Pl an n i n g Pr ocess (6 Hr s)

Differ en t iat e bet ween r eact ive an d pro-act ive plan n in g. Evalu at e t h e pr ocess of
cr isis m an agem en t in several r ecen t m ajor cor por at e cr ises. Develop a m edia
st r at egy for a pr oposed cr isis

[Tot al : 3 0 H ou r s]

Sk i l l Dev el opm en t

Gr ou p pr esen t at ion s on var iou s Br an din g in it iat ives fr om diver se bu sin ess
sect or
Case st u dies
Pr esen t at ion s on Br an din g n ews u pdat es

Pr escr i bed T ex t

1. Lan e Kevin Keller ., (2006). Strategic Brand Management. Pear son


edu cat ion
2. Den n is L. Wilcox & Glen T. Cam er on ., (2012). Pubic Relations: Strategies
& Tactics. Pear son edu cation

Ref er en ce Book s

1. Kapfer er , J ean. Noel. (2007). The new strategic brand management. Kogan
page
2. Rich ar d, Elliott ., & Lar r y, Per cy. (2007). Strategic brand management.
Oxfor d Un iver sit y press
3. Sim on , A. David., Aak er , & Sh cu st er . Building strong brands
4. Gaet an T. Gian n in i Jr . (2012). Mark eting Public Relations. Pear son
edu cat ion

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

128
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CUR R I CUL UM

Y EAR - I I

T r i m est er – I V

H UM A N R E SOUR CE

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M BA4 21 Or gan i zat i on al Ch an ge an d Devel opm en t


2 Cr edi t s

Descr ipt ion

Th e cou r se is offer ed as a h u man r esou r ce elect ive in t h e secon d year . Th is


cou r se in t r odu ces st u den t s t o t h e social scien ce t ech n iqu es an d ch an ge
in t er ven t ion s u sed t o im pr ove or gan izat ion al effect iven ess an d en h an ce th e
per son al developm en t of in dividu als. It focu ses on t h e ph ilosoph y, h ist or y, an d
evolvin g approach es associat ed wit h or gan izat ion al ch an ge an d developm en t ,
wit h special focu s on in it iat in g an d m an agin g ch an ge. In t rodu ces m et h ods u sed
t o iden t ify organ izat ion al pr oblem s, u n der st an d t h e u n derlyin g cau ses for t h ese
problem s, an d collect in form at ion an d dat a abou t t h e cau ses or problem s, an d
presen t diagn ost ic resu lt s.

Learn in g Object ives

Recogn ize an im pr ovem en t in you r abilit y t o syn t h esize, art icu lat e, an d
dissem in at e in for m at ion an d k n owledge con cer n in g or gan izat ion al ch an ge t o
ot h er s t h r ou gh dialogu e an d cr it iqu e.
Explain or gan izat ion al ch an ge pr ocesses fr om m u lt iple r ole per spect ives
To lear n appr oach es an d st r at egies for m an agin g or gan izat ion al ch an ge
Describe an d explain t h e st eps in volved t o effect ively m an age or gan izat ion al
ch an ge in a var iet y of con t ext s an d set t in gs.
Dist in gu ish bet ween differ en t t ypes an d t er m in ologies of or gan izat ion al
ch an ge.
Iden t ify t h e t ype an d sign ifican ce of var iou s driver s of or gan izat ion al ch an ge
an d iden tify th e n at u r e an d sign ifican ce of variou s im pedim en t s t o
organ izat ion al ch an ge
To lear n t o diagn ose or gan izat ion s an d design OD in t erven t ion s
To lear n t o evalu at e t h e effect iven ess of OD in t er ven tion s.

Un i t I Ov er v i ew of Or gan i zat i on Dev el opm en t (5 Hr s)

Level of Know ledge: Conceptual and Higher understanding


Defin it ion , h ist or y, evolu t ion of OD. Th eor ies of plan n ed ch an ge, Genn er al
Man agem en t m odel of plan n ed ch an ge, t ypes of plan n ed chan ge, cr it iqu e of
plan ned ch an ge, wh o is t h e OD pract it ioner ? Profession al OD, valu es and
et h ics

Un i t I I Th e Pr ocess of Or gan i zat i on Dev el opm en t (Par t 1 ) (4 Hr s)

Level of Know ledge: Conceptual, Higher understanding and application


En t er in g an d con t r act in g, person al pr ocess issu es in en t er in g an d
con t r act in g, Diagn osin g or gan izat ion s, open -syst em s m odel, or gan izat ion -

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level diagn osis, diagn osin g gr ou ps an d jobs – gr ou p level diagn osis, in dividu al
level diagn osis, collect in g an d an alysin g diagn ost ic in form at ion - diagn ost ic
r elat ion sh ip, m et h ods for collect in g dat a, an d t ech n iqu es for an alyzin g dat a

Un i t I I I T h e Pr ocess of Or gan i zat i on Devel opm en t (Par t 2 ) (4 Hr s)

Level of Know ledge: Conceptual, Higher understanding and application


Feedin g back diagn ost ic in for m at ion , design in g effect ive in t erven t ion s – h ow
t o design ? Over view of in t er ven t ion s, leading an d m anagin g ch an ge –
m ot ivat in g ch an ge, developin g polit ical su ppor t , en vision ed fu t u r e, man agin g
t r an sit ion an d su st ain in g

Un i t I V H u m an Pr ocess I n t er v en t i on s (7 Hr s)
Level of Know ledge: Higher understanding and application
In t er per son al an d grou p process appr oach es – T-gr ou ps, pr ocess
con su lt at ion , th ir d part y in t er ven t ion s an d t eam bu ildin g.
Or gan izat ion pr ocess appr oach es – or gan izat ion con fr on t at ion m eet in g, in t er
gr ou p r elat ion s in t erven t ion s, large gr ou p in t erven t ion s, an d grid OD

Un i t V Tech n o St r u ct u r al I n t er v en t i on s (8 Hr s)

Level of Know ledge: Higher understand ing and application


Rest r u ct u r in g or gan izat ion s – st r u ct u r al design , grou p‘s pr ocess st ru ct u r e,
down sizin g, an d r een gin eer in g
Em ployee in volvemen t – Wh at is it ? Employee in volvem en t pr act ices, par allel
st r u ct u r es, h igh – in volvem en t or gan izat ion s, h igh in volvem en t , an d TQM
Wor k design – t h e en gin eerin g appr oach , t h e m ot ivat ion al appr oach , t h e socio
t ech n ical appr oach an d design in g wor k for t ech n ical an d per son al n eeds

Un i t VI H u m an Resou r ces M an agem en t I n t er v en t i on s (7 H r s)

Level of Know ledge: Higher understand ing and application


Per for m an ce m an agem en t – m odel of per for m an ce m an agem en t, goal set t in g,
per for m an ce appr aisal, an d r ewar d syst em s
Developin g an d assist in g m em ber s – career plan n in g an d developm en t
in t er ven t ion s, r esou r ces plan n in g an d str at egy, wor k for ce diver sit y
in t er ven t ion s, an d em ployee welln ess in t er ven t ion s

Un i t VI I St r at egi c I n t er v en t i on s (5 Hr s)

Level of Know ledge: Conceptual and Higher understanding


Or gan izat ion an d en vir on m en t – or gan izat ion an d en vir on m en t fr am ework ,
in t egr at ed st r at egic ch an ge, t r an s or gan izat ion al developm en t an d m er ger s
an d acqu isition s

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Or gan izat ion al t r an sfor m at ion – char act er ist ics of t r an sform at ion al ch an ge,
cu lt u r e ch an ge, self-design in g or gan izat ion or gan izat ion al lear n in g an d
k n owledge m an agem en t
OD in global set t in g an d fu tu re dir ect ion s in OD

[Tot al 4 0 Hou r s]

Sk i l l Dev el opm en t

1. Case st u dies, gr ou p discu ssion s, exer cises, gam es, r ole-plays & psych ological
in st r u m en t s will be adopt ed.
2. Assign m en t s, sm all grou p in t er act ion , grou p t ask s an d pr esen t at ion s will be
m ade com pu lsor y.
3. Lect u r es an d in t eract ive discu ssion s
4. Com pu lsory In dividu al pr oject

Pr escr i bed T ex t
Cu m m in gs, T. G an d Wor leyC. G.,( 2009). Organization Development and
Change, Sou t h -West er n College Pu blish in g.

Ref er en ce Book s

1. Fr en ch W. L an d Bell, C. H., (2007). Organization Development: Behavioural


science interventions for organizational improvement, Pear son Edu cat ion .
2. Fr en ch W.L., Bell, C. H an d Voh r a V, (2009). Organization Development:
Behavioural science interventions for organizational improvement. Dor lin g
Kin der sley (In dia) Pvt . Lt d.
3. Har vey D an d Br own D. R.,( 2004). An Experiential approach to Organization
Development. 7/ e, Pear son Edu cat ion .
4. Kot t er J.P., (1996). Leading Change. Bost on : Harvar d Bu sin ess Sch ool Pr ess.
ISBN # 0-87584-747-1.
5. Kavit a Sin gh .,( 2006). Organization Change and Development. Excel Book s,.
6. Nilak an t V an d Ram n ar ayan S.,(2006). Change Management: Altering
mindsets in a global context. Respon se Book s.

Ex t er n al Ex per t s

1. Dr . Vivek an an d
Facu lt y, Icfai Bu sin ess Sch ool

2. Alok Chatt er jee


CEO - Moss an d Hu e
3. Kevin Sam u el
Dir ect or – gr een sh oot s

4. Dr . Su bh ash Sh ar m a
Dean , In dian Bu sin ess Academ y
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MBA 4 22 Hu m an Resour ce An al y t i cs

2 Cr edi t s
Descr ipt ion & Lear n in g Object ives

Th is cou r se focu ses on t h e st at ist ical tech n iqu es an d dat a an alysis m eth ods
appr opr iat e for qu an t it at ive h u m an r esou r ce man agem en t r esear ch pr oject s.
St u den t s lear n t h e im por t an ce of r eliabilit y, validit y, an d accu r at e m easu r em en t ,
an d h ow t o con du ct r eliable an d valid r esear ch pr oject s vis-à-vis calcu lat in g t h e
cost s of var iou s HR pr ocesses wh ich will en able t h e or gan izat ion s t o fact or in t h e
t an gible ben efit s der ived fr om HR act ivit ies. This will h elp in cost plan n in g for
HR act ivit ies.
Th is is a u sefu l t ool for h u m an du e diligen ce exer cise in m erger s & acqu isit ion s.

Un i t I Pr i n ci pl es of HR Resear ch an d Qu an t i t at i v e H RM (3 H r s)

Conceptual & know ledge based


Defin in g HR r esear ch an d Qu an t it at ive HRM –sign ifican ce an d r elevan ce.
Types of HR r esear ch . Advan t ages of m easu rin g HRM. Con sequ en ces of n ot
m easu r in g HRM, Com m on pr oblem s with m et r ics, Usin g st atist ical t est s in HR
Resear ch , Sam plin g.

Un i t I I Tool s, Tech n i qu es an d Non par am et r i c Test s i n H R Resear ch (3 H r s)

Know ledge & sk ill based


Types of qu an t it at ive r esear ch , dat a t ypes an d pr epar at ion for an alysis
h ypot h eses for m u lat ion , comm on an d u n com m on dat a collect ion m et h ods, n on
par am et r ic t est s for r elat ed an d in dependen t samples. Mu ltivar iat e dat a an alysis
an d Met a analysis.

Un i t I I I St af f i n g M et r i cs (6 H r s)

Conceptual & sk ill based


Wh y m an agers n eed t o pay at t en t ion t o r ecr u it m en t ? Wh at ar e t h e expect at ion s
from r ecru it m en t fr om or gan izat ion al/ m an ager ial perspect ive? Recru it in g t ools
an d pr act ices – a qu ick au dit , How an d wh en t o m easu r e t h e qu alit y of h ire,
m easu r in g t h e qu alit y of applican t s. Measu r in g t h e costs of h ir in g. At t r it ion
m et r ics – t ech n iqu es u sed t o calcu lat e at t r it ion , man power plan n in g m etr ics –
pu sh m odel (m ar k ov) an d pu ll m odel (r en ewal models), qu an t it at ive t ools for
for ecast in g m an power r equ irem en t s.

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Un i t I V Dev el opm en t M et r i cs (6 H r s)

Sk ill based
Tr ain in g ROI, m easu r in g em ployee sat isfact ion , at t it u de m easu r em ent an d
su r vey, Tr ain in g evalu at ion m odels, t rack in g t h e valu e of car eer m an agem en t ,
m easu r emen t ,
Per for m an ce m et rics, per for m an ce m at rix – Sh in go pr ize m odel, EFQM, an d
Baldr idge cr it eria
calcu lat in g 6sigma, assessin g t h e t r ain in g or gan izat ion , cu st om er focu sed
m et r ics, BSC, HR Scor ecar d, per for m an ce m easu r em en t u sin g r an k in g an d
r at in g syst ems, scales for evalu at ion of per for man ce, HR‘s role in valu e ch ain ,
HR Accou n t in g.

Un i t V Com pen sat i on Met r i cs (5 Hr s)

Sk ill based
Con n ect in g it t o r even u es an d expen ses, calcu lat in g var iou s wage/ salar y r elat ed
m easu r es. Var iable pay syst em s, t ypes of execu t ive com pen sat ion , qu an t it at ive
applicat ion in Compen sat ion – per cen t iles, cost ben efit an alysis, an d
com par at or s. Mist ak es in com pen sat ion design in g. Em ployee ben efit s,
Calcu lat ion of in cen t ives, m easu r in g t h e im pact of weak in cen t ives.

Un i t VI Tr en ds i n Quan t i t at i v e HRM (5 Hr s)

Know ledge & sk ill based


Developmen t of HR dash boar d, HR in dex, in t er n al impr ovem en t
Mon it or s an d sm ok e det ect or s, u sin g fact or an alysis in HR r esear ch – problem s,
HR Au dit r esear ch , an d Or gan izat ion Healt h su r vey.

[Tot al 3 0 H ou r s]

Sk i l l Dev el opm en t

1. St u den ts will h ave t o develop m et r ics an d in t erpret t h em based on


sim u lat ion .
2. Case st u dies, gr ou p discu ssion s, exer cises, gam es.
3. Ter m paper, small gr ou p in t er act ion , gr ou p t ask s an d pr esen t at ion s will
be m ade com pu lsor y.

Essen t i al Tex t

1. Bh at tach ar yya., Ku mar , D. (2007). HR research methods. Un iver sit y


Pr ess.

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Ref er en ces/ Mat er i al

1. Su llivan , J . (2007). HR metrics. Ken n edy In for m at ion .


2. HR Metrics standards & glossary published by the HR metrics service. Version
6.3/ Dec 2010
3. Valer ie, P., & An dr easson ,R., HR metrics : Bench mark ing human resources
4. HR Met r ics Th at Mat ter Oct ober 22, 2009 Ward Ch r ist m an Sen ior
Con su lt an t HRsmar t
5. HR m et r ics service, HR m et r ics In t r epr et at ion gu ide pu blish ed by BC HRMA
ver sion 2.4 / Decem ber 20 th 2010

Ex t er n al Ex per t s

1. Dr Vivek an an d, Pr ofessor , IBS Ban galor e.

2. Dr Pallab Ban dyopadh yay, Dir ect or HR Cit r ix Lim it ed, Ban galor e.

3. Mr. Naga Siddar t h , Sen ior HR con su lt an t , Ban galor e.

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M BA 4 6 6 Per f or m an ce M an agem en t & Em pl oy ee Coun sel i n g

2 Cr edi t s

Descr ipt ion

It can be ar gu ed th at t h e perceived defect s of appr aisal syst em s (t h at lin e


m an ager s r egar ded t h em as irr elevan t, in volvin g for m -fillin g to k eep t h e
per son n el depar t m en t h appy, an d n ot as a n or m al pr ocess of m an agemen t ) led
t o t h e developm en t of m or e r ou n ded con cept s of per for m an ce m an agem en t .
Per for m an ce m an agem en t is a pr ocess, n ot an even t . It operat es as a con t in u ou s
cycle. Cor por at e st r at egic goals pr ovide t h e st ar t in g poin t for bu sin ess an d
depar t men t al goals, followed by agr eem en t on perfor m an ce an d developm en t ,
leadin g t o t h e dr awin g u p of plan s between in dividu als an d m an ager s, wit h
con t in u ou s m on it or in g an d feedback su ppor t ed by for m al reviews. Per for m an ce
m an agemen t as a pr ocess con t ribu t es t o t h e effect ive man agem en t of in dividu als
an d t eam s in or der t o ach ieve h igh levels of or gan izat ion al per for m an ce. It
establish es sh ar ed u n der st an din g abou t wh at is t o be ach ieved an d is an
appr oach t o leadin g an d developin g people. Th is cou r se focu ses on t h e
per for m an ce m an agem en t pr ocess an d h ow it wor k s an d ou t lin es t h e t ools u sed
in per for man ce m an agem en t an d evalu at ion . The st u den t s will exam in e t he
developm en t of Per for m an ce Man agem en t in or gan izat ion s. Th is cou r se will
develop basic sk ills am on g st u den t s t o in depen den t ly h an dle a wide ran ge of
employee cou n selin g an d per for m an ce cou n selin g issu es.

Learn in g Object ives

To k n ow an d u n der st an d h ow a per for m an ce m an agemen t syst em wor k s.


To develop t h e n ecessary sk ills an d abilit y t o design & deliver an effect ive
per for m an ce m an agem en t system
To acqu ir e t h e sk ills for per for m an ce & em ployee cou n selin g
How t o elicit t h e su ppor t of t h e t op m an agem en t of t h e or gan izat ion t o
develop t h ese con cept s.
To give & r eceive feedback on ot h er s & t h eir own per form an ce
How t h ey can discu ss an d con t ribu t e t o in dividu al an d team aim s and
object ives.

Un i t I (3 Hr s)

Introduction: Performance Management : Con cept an d per spect ives , defin it ion ,
ph ilosoph y beh in d perfor m an ce m an agem en t , pr e–r equ isit es, im per at ives, five
fact or model, Per form an ce pr ism , Elem en t s of effect ive man agem en t ,
Per for m an ce m an agem en t as a bu sin ess st r at egy.

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Un i t I I (3 H r s)
Performance management system definition: Fu n ct ion s, Pr er equ isit es, Gen er ic
m odel of PMS – Object ives & st r at egy, Assessm en t of organ izat ional n eeds,
sett in g or gan izat ion al per for m an ce expect at ion s, an d Com pet en cy based
per for m an ce m an agem en t syst em - set t in g u p of a com pet en cy based
per for m an ce man agem en t syst em . Design in g of per for m ance m an agem en t
syst ems, per for man ce m an agem en t syst em in In dian com pan ies.

Un i t I I I (4 Hr s)
Establishing performance management process: Per form an ce plan n in g- Th eor ies
of goal set t in g, Goal set t in g t h eor y, Expect an cy t h eor y , set t in g of per for m an ce
cr it er ia, process of set t in g perfor m an ce cr it er ia, m et h odologies of per for m an ce
plan n in g, pr ocess of per for m an ce plann in g, bar r ier s t o per for m an ce plan n in g-
or gan izat ion al & in dividu al, com pet en cy m appin g & it s link age t o per for m an ce
plan n in g. Per form an ce m an agin g & it s pr ocess. Ch allen ges ah ead in
per for m an ce m an agem en t syst em s

Un i t I V (8 Hr s)
Performance Appraisal: Con cept , n eed an d object ives, pr in ciples, u ses an d
process of per for man ce appr aisal, ch ar act er ist ics of effect ive appraisal syst em ,
appr oach es to PA- beh avior based & r esu lt s focu sed. Differ en t m et h ods of PA :
t r adit ion al an d m oder n ,-st r aigh t ran k in g m et hod, pair ed com par ison m et h od,
cr it ical in ciden t m et h od, bar s, MBO, 360 degr ee or Mu lt ir at er assessmen t & it s
debat e, Balan ced scor e card : Assessm en t cen t er s, PA for m an ager s ,
su per visor s an d wor k er s. Com m on r at in g er r or s, com m on pit falls in PA,
im pr ovin g qu alit y of Per for m an ce r at in gs, Developm en t of per form an ce
appr aisal/ r eview syst em . Per for m an ce r eview discu ssion , r eliabilit y an d validit y
of appraisal, Tr ain in g for evalu at ion , con t in u ou s feedback , poten t ial appr aisal,
PA as a t r ain in g n eeds assessm en t .

Un i t V (4 Hr s)
Performance Monitoring: Con cept , DSMC/ ATI m odel, Process of Per for m an ce
m on it or in g, On - goin g Men t or in g & pr ot égé developm en t , Men tor in g ben efit s t o
m an ager s.
Per for m an ce Man agem en t Im plem en t at ion : Per for man ce Man agem en t Lin k ed
Rewar d Syst em s Role of HR Pr ofession als in Per for m an ce Man agem en t , Et h ics in
Per for m an ce Man agem en t .

Un i t VI (4 Hr s)

Emergence and Grow th of Counseling Services: Appr oach es t o cou n selin g,


Cou n selin g pr ocess- begin n in g, Developin g an d t erm in at in g a cou n selin g
r elat ion sh ip an d follow u p. Cou n selor‘s at t it u de an d sk ills of cou n selin g,
Assessin g Clien t s pr oblem s

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Un i t VI I (4 H r s)
Select in g Cou n selin g St r at egies an d In ter ven t ion s: Ch angin g beh aviou r t h r ou gh
cou n selin g special pr oblem s in cou n selin g, Applicat ion of cou n selin g t o
or gan izat ion al sit u at ion s wit h a focu s on per for man ce cou n selin g.

[Tot al 3 0 H ou r s]
Sk i l l Dev el opm en t

1. Lect u r e session s, case st u dies, assign m en t s, r ole plays an d class


presen t at ion s.
2. Live pr oject s t o be u n der t ak en in variou s MNC‘s
3. Th e class will be exposed t h r ou gh , gr ou p discu ssion , an d sever al ot h er
an alyt ical appr oach es t o iden t ify an d in flu en ce effect ive an d in effect ive
beh avior s (t o bet t er m an age em ployee popu lat ion s on an on goin g basis).
4. St u den t s will design & pr esen t perfor m an ce m an agemen t system s for var iou s
t ypes of in du st r ies.

Pr escr i bed T ex t :
1. Koh li, A.S., & Deb,T. (2009). Performance management. New Delh i: Oxfor d
Un iver sit y Pr ess.

Ref er en ces
1. Agu in is, H. (2009). Performance management (2 n d ed.). New Delh i: Pear son
Edu cat ion .
2. Ar m st r on g, M. (2009). Performance management: Key strategies and
practical guidelines (3 rd ed.). Kogan Page.
3. Bacal, R. (2009). Performance management. New Yor k : McGr aw-Hill
Pu blicat ion s. ISBN 0-07-071866-0.
4. Hu selid, M. A., & Ulr ich , D. (2009). The HR scorecard: Link ing people,
strategy , and performance. Bost on , MA: Har var d Bu sin ess Sch ool Pr ess.
5. Lat h am G.P., & Wexley, K.N. (2009). Increasing productivity through
performance appraisal (2 n d ed.). New Yor k : Addison -Wesley Pu blish in g
Com pan y. ISBN= 0-201-51400-1.
6. Pu lak os, E. D. (2000). Performance management: A road map for
developing, implementing and evaluating performance management
systems. SHRM Fou n dat ion .
(h t t p:/ / www.sh r m .or g/ fou n dation / 1104pu lak os.asp).
7. Sm it h , J .D., & Mazin , R. (2009).The HR answ er book : An ind ispensable
guide for managers and human resources professionals (2 n d ed).New Yor k :
AMACOM.
8. Rao, T.V. (2004). Performance management & appraisal systems: HR tools
for global competitiveness. New Delh i: Sage-Respon se Book s.

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M BA 4 7 2 Labor Laws I

2 Cr edi t s
Descr ipt ion

Th e cou rse is offer ed as a h u m an r esou r ce elective in t h e secon d year . Th e paper


h elps t h e st u den t s to u n der st an d t h e legal aspect of th e Hu man r esou r ces in t h e
or gan izat ion . Th e paper develops t h e awar en ess abou t t h e var iou s act s an d legal
com plian ces r equ ir ed for sm oot h fu n ct ion in g of t h e organ izat ion . An d for HR
m an ager s it also h elps in com plian ce act ivit ies.

Learn in g Object ives

To m ak e t h e st u den t s aware of
Th e em ployer s obligat ion s u n der t h e st at u t es
Th e em ployee/ wor k er s r igh t s u n der t h e Act s
Con sequ en ces of n on com plian ce of t h e st at u t es
Th e powers of t h e gover n m en t / au t h or it ies u n der t h e Act

Un i t I Fact or i es Act , 1 9 4 8 (4 Hr s)

Defin it ion s, Welfare Measu r es u n der t h e act , Safet y Measu r es u n der t h e act ,
Wor k in g h ou r s for adu lt s, Em ploym en t of [You n g per son s, Wom en ], An n u al leave
wit h wages, Pen alt ies an d Pr ocedu r es. [Pr act ical case laws t o be discu ssed in
depth ].

Un i t I I Sh ops an d Est abl i sh m en t s Act (4 Hr s)

Kar n at ak a Sh ops an d Est ablish m en t s Act 1961, Activit ies of Kar n at ak a Labor
Welfar e Boar d, Docu m en t s t o be filed by Sh ops an d Own er s in Kar n at ak a,
Docu m en t s t o be filed for r egist r at ion an d it s pr ocess, Plan t at ion Act [ Em ployers
obligat ion s on Welfar e, Leave an d Safet y]

Un i t I I I (8 Hr s)

A. Ch i l d Labou r Pr oh i bi t i on an d Regu l at i on Act , 1 9 8 6 , Object s, Defin it ion s of


[Ch ild Labor , Em ployer ], Pr oh ibit ion of Ch ildr en in Cer t ain Occu pat ion s, Hou r s
an d per iods of wor k , Con dit ion s of Wor k , Safet y, Welfare an d Healt h Measu r es
for Ch ildren , Pen alt ies if Ch ildr en ar e Em ployed.
B. Con t r act Labou r (Regu l at i on an d Abol i t i on Act ), 1986 Defin it ion s [Con t r act
Labor , Con t r act or , an d Pr in cipal Em ployer], an d Procedu r e for Regist rat ion of
Est ablish m en t , Licen sin g, Obligat ion s of em ployer s t o pr ovide cer t ain am en it ies,
paym en t of wages, Pen alt ies if t h is act is violat ed.

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Un i t I V (8 H r s)

Pay m en t of Wages Act , 1 9 3 6 [Defin it ion s: In du st r ial Est ablish m en t , Wages],


Respon sibilit y, Tim e an d dedu ct ion s for paymen t of wages, Recover y of Am ou n t ,
Appeals, Con dit ion s wh er e at t ach m en t of pr oper t y can be made, Pen alt ies.
Pay m en t of Bon u s Act , 1 9 6 6 [Defin it ion s: Accou n t in g year , Allocable su r plu s,
available su r plu s, dir ect t ax, em ployee, em ployer , Wage], Com pu t at ion of gr oss
profit s, Com pu t at ion of available su r plu s, Eligibilit y an d disqu alificat ion for
bon u s, Min imu m an d Maxim u m Bon u s, Set on Set Off of allocable su r plu s, Tim e
lim it for paym en t of bon u s, Calcu lat ion , For feit u r e of Bon u s an d Bon u s in case
of New Est ablish men t s, Pen alt ies.

Un i t V (4 Hr s)

Th e Mi n i m u m Wages Act , 1 9 4 8 : Object ives, Defin it ion s [ Adolescen t , Ch ild,


Com pet en t au t h orit y, Cost of livin g in dex, Em ployer, Wages, Employee], Fixat ion
an d r evision of wages, Procedu r e an d fixin g of m in im u m r at e of wages, Advisory
Boar d an d Cen t r al Boar d, Safegu ards in paym en t of m in im u m wages, Act s
im plem en t at ion , Exem pt ion in cer t ain cases, Power s of gover n m en t s.

Un i t VI (6 H r s)

Th e Appr en t i ces Act , 1 9 6 9 : Defin it ion s [ Scope of t h e act , Appr en t ice,


Design ated t r ade, Gr adu at e or t ech n ician appr en t ice], Qu alificat ion s for bein g
en gaged as an appr en t ice, Con t r act of appr en t ice, m in or as an appr en t ice,
Nu m ber of appr en t ice, Per iod of t r ain in g, Ter m in at ion , Obligat ion s of em ployer
r egar din g h ou r s of wor k , safet y an d h ealt h measu r es, Pen alt ies. Em ploym en t
Exch an ges Act , 1959 Defin it ion s [Em ploym en t exch an ge, employee, em ployer],
n ot ificat ion of vacan cies, r igh t of access t o r ecor ds or docu m en t s, exem pt ion s
u n der t h e act , Pen alt ies.

[Tot al : 3 0 Hou r s]

Cor e Tex t s:
1. Kapoor N.D. (2009). Elements of mercantile law (28 t h ed.). New Delh i: Su lt an
Ch an d Pu blicat ion s.
2. Sin gh, B.D. (2011). Labor Law s (1 st ed.). New Delh i: Excel Book s.

Ref er en ces

1. Law , Ethics and Communication, ICAI (IPCC) Pu blicat ion .

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Ex t er n al Ex per t s

1. Dr . Viswan at h N.S. 3. Mr .Gir iNar ayan an


Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t Lin eage Power,
Race Cou r se Road Ban galor e
Ban galor e.
2. Dr . Su bhash Sh ar m a,
Dir ect or
In dian Bu sin ess Academy
Ban galor e.

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CUR R I CUL UM

Y EAR - I I

T r i m est er – I V

L E A N OPE R A T I ONS A ND
SY ST E M S

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M BA 4 7 7 Pr oduct Desi gn an d Faci l i t y Pl an n i n g


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a specializat ion paper in t h e fou r t h t r im est er . It


emph asis t h e im por t an ce of pr odu ct design an d facilit y decision s for a bu sin ess
scen ar io. St u den t s develop an d specialize on t h e sever al con cept s an d m odels
in volved in pr odu ct design an d facilit y layou t decision .

Learn in g Object ives

To assist in developin g con cept s, k n owledge an d sk ills for an in t egr ated


appr oach t o pr odu ct design an d facilit y plan n in g
To expose t o th e lat est t ools an d t ech n iqu es in effect ive decision -m ak in g.
To em ph asize th e im por t an ce of applyin g syst em s con cept in an alyzin g
produ ct ion plan n in g related problem s.
To give st u den t s con cept s of pr odu ct design an d facilit y plan for efficien t
produ ct ion syst ems.

Un i t I I n t r odu ct i on t o Pr odu ct Desi gn an d Dev el opm en t (4 Hr s)

Level of Know ledge: Conceptual and Basic


Ch ar act er ist ics of su ccessfu l pr odu ct developm en t , Du r at ion an d cost of pr odu ct
developm en t .Th e ch allen ges of pr odu ct developm en t , Developm en t pr ocesses
an d or gan izat ion s : A gen er ic developm en t pr ocess , con cept developmen t ,
produ ct developm en t pr ocess flow

Un i t I I Pr odu ct Devel opm en t Pr ocess (6 Hr s)


Level of Know ledge: Conceptual and Work ing Know ledge
Produ ct Plan n in g –Th e pr odu ct plan n in g process, iden t ifyin g cu st om er n eeds,
Produ ct specificat ion s pr odu ct developm en t pr ocess – Con cept gen erat ion ,
con cept select ion –con cept scr een in g , scorin g , caveat s .Con cept Test in g –
m et h ods an d m easu r es. Produ ct Fam ily Design : Mass cu st om izat ion , pr odu ct
por t folios ar ch it ect u r e Im plicat ion of ar ch it ect u r e ,est ablish in g ar ch it ect u r e,
delayed differ en t iat ion ,plat for m plan n in g

Un i t I I I Pr odu ct Li f e Cy cl e Desi gn (5 Hr s)
Level of Know ledge: Conceptual and Work ing Know ledge
Design for m an u fact u r e an d assem bly– t ypes of pr ocesses, pr ocess flow
st r u ct u r es, pr ocess an alysis, Man u fact u r in g an d associat ed cost s, Pr ot ot ypin g,
Robu st design , In du st r ial au t om at ion , Design for ser vices – produ ct pr ocess
m at r ix for ser vices, Design for en vir on m en t .

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Un i t I V Obj ect i v es of Faci l i t y Pl an n i n g (3 Hr s)

Level of Know ledge: Conceptual and Basic


Facilit ies plan n in g, sign ifican ce, Object ives of facilit ies plan n in g, facilit ies
plan n in g pr ocess, developin g facilit ies plan n in g st r at egies.
Flow of Facilit y Plan n in g: Flow, space an d act ivit y r elat ion sh ips-Depar t m en t al
plan n in g, act ivity r elat ionsh ip, flow pat t er n s, flow plan n in g, m easu r em en t of
flow, space r equ ir emen t s. Per son n el Requ ir em en t s-Em ployee-facilit y in ter face,
office facilit y plu g.

Un i t V M at er i al Han dl i n g Sy st em s (3 Hr s)

Level of Know ledge: Conceptual


Scope an d defin it ion , pr in ciples of m at er ials h an dlin g, design in g m at er ial
h an dlin g syst em s, Un it load design , m at er ial h an dlin g equ ipm en t , est im at in g
m at er ial h an dlin g cost s, safet y con sider at ion s

Un i t VI Lay ou t Pl an n i n g Model s an d Desi gn Al gor i t h m s (4 Hr s)

Level of Know ledge – Conceptual


Basic layou t t ypes, layou t pr ocedu r es, algor it h m ic appr oaches, m u lt i floor
facilit y layou t , developin g layou t alt er n at ives

Un i t VI I Faci l i t i es Sy st em s an d Sel ect i on (5 H r s)

Level of Know ledge – Conceptual


Evalu at in g facilit ies plan s, select in g facilit ies plan s, Pr epar in g, presen t in g an d
im plem en t ing facilit ies plan . St r u ct u r al syst em per for m an ce, en closu r e syst em s,
elect r ical an d ligh t in g syst em , facilit y main t en an ce man agem en t syst em

[Tot al 3 0 Hou r s]
Sk i l l Dev el opm en t

1. Gr ou p act ivities on pr odu ct design an d facilit y plan developm en t


2. Case st u dies an d n u m er icals

Pr escr i bed Book s

1. Tom pk in s, J. A., Wh it e, J . A., Bozer, Y. A., & Tan ch oco, J . M. A. (2010).


Facilities planning (4 th ed., p. 864).Wiley.
2. Ulr ich , K., Eppin ger , S., & Goyal, A. (2009). Product design and development
(5 th ed., p. 396). McGr aw Hill.

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Ref er en ces

1. Kelley, T., & Lit t m an , J . (2001). The art of innovation: Lessons in creativity
from IDEO, America’s leading design firm (1 st ed., p. 320). Cr own Bu sin ess.
2. Hu dson , J . (2008). Process: 50 product designs from concept to manufacture
(1 st ed., p. 240). Lau ren ce Kin g Pu blish er s.

Ex t er n al Ex per t

Dr . J ish n u Hazra Ph d(Oper at ion s Man agem en t)


Prof. Produ ct ion & Oper at ion s Man agem en t , IIIM Ban galor e

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M BA 4 7 8 St r at egi c Oper at i on s M an agem en t

2 Cr edi t s

Descr ipt ion

To give t h e st u den t s a clear u n derst an din g of t h e con cept s of St r at egic


Oper at ion al decision su ppor t syst em in t h e fast ch an gin g bu sin ess en vir on m en t .
Th e in pu t s also sh ow h ow t op level an d m iddle level decision s can im pr ove t he
en t er pr ise effect iven ess wit h t h e object ive of im provin g it s pr ofit abilit y an d bet t er
syn er gy wit h cu stomer s an d su pplier s.

Learn in g Object ives

Th is su bject will familiar ize t h e st u den t s wit h con cept on St rat egic decision s in
ar eas of Capacit y, Su pply n et wor k , Process t ech n ology an d produ ct an d ser vice
developm en t t ech n ology, Tool Tech n ology, Au t om at ion et c wit h special r efer en ce
t o m an agin g an d globalization . Th ey will also be fam iliar ized wit h process of
operat ion s st r at egy an d it s su st ain able align m en t .

Un i t I Oper at i on St r at egy (3 H r s)
Key qu est ion s, wh at an d wh y it is im por t an t , Oper at ion al st r at egy, t h e con t en t
an overview, St r at egy m at rix, Corpor at e st r ategy, Gen er ic compet it ive st r at egy,
fu n ct ion al st r at egy.
Refer en ce Book :
Operat ion s by St r at egy Nigel Slack an d Mich ael Lewis .Pu blish er Pear son
edu cat ion Secon d edit ion
Pr odu ct ion & Oper at ion Man agem en t by R Pan n eer selvam Pu blish er : PHI
Secon d Edit ion

Un i t I I Oper at i on Per f or m an ce (4 Hr s)
Oper at ion per for m an ce object ives an d its ch an ge over t im e, Tradeoffs, Tar get in g
an d operat ion s focu s, Referen ce Book :
Operat ion s by St r at egy Nigel Slack an d Mich ael Lewis .Pu blish er Pear son
Edu cat ion Secon d edit ion

Un i t I I I Pr odu ct an d Faci l i t y (5 Hr s)
Ch ar act er ist ics of su ccessfu l produ ct developm en t (PD), wh o design s an d
develops pr odu ct s, Du r at ion an d cost of PD, Th e ch allen ges of PD, Iden t ificat ion
of cu st omer n eeds, pr odu ct specificat ion s, Con cept gen erat ion select ion an d
t est in g, pr odu ct ar ch it ect u r e, pr ot ot ypin g, r obu st design .

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Refer en ce Book :
Produ ct Design an d developm en t by Kar l T Ulr ich St even D Eppin ger Pu blish er :
McGr aw Hill In dian Edit ion 4 th Edit ion .

Un i t I V Pr ocess Tech n ol ogy (5 Hr s)


Wh at is pr ocess t ech nology, Scale/ Scalabilit y, Degr ee of au t om at ion , Degr ee of
con n ect ivit y, t h e pr odu ct pr ocess m at r ix, Evalu at ion of pr ocess t ech n ology,
Tech n ology ch an ge, sou r ces of in n ovat ion ?
Operat ion s by St r at egy Nigel Slack an d Mich ael Lewis .Pu blish er Pearson
edu cat ion 2n d edit ion
Tech n ology str at egy by Scot t Sh an e Pu blish er : Pear son Edu cat ion 1 st
Edition

Un i t V Capaci t y an d Su ppl y Net wor k (5 Hr s)


Wh at is capacity st rat egy, Oper at ion capacit y level, sit es locat ion an d select ion
decision s, capacit y ch an ge,
Horizon t al an d vert ical in t egr at ion , t r adit ion al mar k et based su pply, par t n er sh ip
su pply, n et work beh aviou r, Net wor k m an agem en t .
Oper at ion s by St r ategy Nigel Slack an d Mich ael Lewis .Pu blish er Pear son
edu cat ion Secon d edit ion

Un i t VI Th e pr ocess Oper at i on St r at egy (4 Hr s)


Th e pr ocess oper at ion st r at egy for su st ain able: su st ain in g alignm en t over t im e,
an alysis for for m u lat ion . Th e pr ocess of Operat ion s st rat egy for su bst it u te-
con cept of TQM, J IT (Lean ), BPR, ERP, Six sigm a et c
Th e pr ocess of Oper at ion s st rat egy Im plem ent at ion -Poin t of en t r y, process,
project , par t icipat ion et c.
Operat ion s by St r at egy Nigel Slack an d Mich ael Lewis .Pu blish er Pearson
edu cat ion Secon d edit ion
Pr odu ct ion & Oper at ion Man agem en t by R Pan n eer selvam Pu blish er : PHI
Secon d Edit ion

Un i t VI I I m pr ov em en t an d Cu r r en t T r en ds (4 Hr s)
Set t in g t h e dir ect ion , per for man ce m appin g, Developin g oper at ion s capabilit y,
con su lt an cy, Im por tan ce of Lean con cept , Lat est t r en ds in Pr ocess, Main ten an ce
an d Wast e con t r ol.
Operat ion s by St r at egy Nigel Slack an d Mich ael Lewis .Pu blish er Pear son
edu cat ion Secon d edit ion
Pr odu ct ion & Oper at ion Man agem en t by R Pan n eer selvam Pu blish er : PHI
Secon d Edit ion
[T ot al 3 0 Hou r s]

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Sk i l l Dev el opm en t

1. St u den t s get s t h e sk ill of con ver t in g t h e Cu st om er r equ ir em en t s in


Oper at ion al r equ ir em en t s t h rou gh t ak in g a fr esh exam ple.
2. Th ey ar e get t in g a sk ill in con cept u alizing an d developmen t St r at egic
Oper at ion s Mat r ix for an y n ew bu sin ess set u p.
3. Th r ou gh visit t o differ en t In du str ies an d t alk in g t o Cor por at e Execu t ives,
t h ey get t h e k n owledge as well as t h e sk ill of arr ivin g at St r at egic
r equ ir em en t s of a bu sin ess set u p.

Pr escr i bed Book :


1. Nigel, Slack ., & Mich ael, Lewis. (2008). Operations by strategy (2 n d ed.).
Pearson.

Ref er en ces

1. Kar l, T., & Ulr ich , St even , D. Product design and development (4 th ed.).
McGr aw Hill In dian Edit ion .
2. Pan n eer selvam , R. (2009). Production & operation management (2 nd ed.).
PHI.
3. Scot t Sh an e., Technology strategy (1 st ed.). Pear son Edu cat ion .

Ex per t Mem ber


1. Mr . A.Krish n a,
HR Nat ion al Coor din at ion In dia,
Dept . RBIN/ ICO, BOSCH Lt d, Hosu r Road, Adu godi,
Ban galor e.

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M BA 4 8 0 Busi n ess I n t el l i gen ce & Dat a Mi n i n g

2 Cr edi t s
Descr ipt ion

Th e cou r se cover s fu n ct ion al an d cr oss fu n ct ion al dat a war eh ou se con cept s. It


also cover s t h e an alyt ical t ech n iqu es for m an ager ial decision s for differ en t t ypes
of pr oblem s. It also en h an ces t h e k n owledge of t h e st u den t s in u se of a Data
War eh ou sin g an d Dat a Min in g

Learn in g Object ives

Th e cou r se offer s a fu n dam en t al fr am ewor k for OLAP, Dat a Wareh ou sin g an d


Dat a Min in g in an or gan izat ion .
Th e st u den t sh all, t h r ou gh in dividu al work an d t h r ou gh project s an d co-
work in g wit h bu sin esses an d ot h er st u den t gr ou ps, develop h er analyt ical
abilit y.
Th e pr act ical pr oject s sh all also wor k as base for t h eor et ical r eflection
arou n d, t h e above men t ion ed, t h em es, an d give u n der st an din g for learn in g in
act ion .
Teach in g will con sist of sem in ar exer cises, t u t or in g an d pr oject s. A big par t of
t h e pr oject s an d exer cises ar e plan n ed by t h e t each er an d ar e u n iver sal for all
st u den t s. Th e st u den t s sh all, du r in g t h e cou rse, also in it iat e an d oper at e
in dividu al pr oject s.
It iden t ifies t h e var iou s in form at ion syst em s solu t ion for ver t ical an d
h or izon t al wor k flow of bu sin ess oper at ion s.
It pr ovides an d oppor t u n it y for m an ager s t o plan , an alyze an d design
in for m at ion syst em solu t ion s for var iou s fu nct ion alit ies of t h e or gan izat ion

Un i t I I n t r odu ct i on t o Bu si n ess I n t el l i gen ce (5 H r s)

Ter m in ology. Evolu t ion of BI. Popu lar BI t ools.


OLAP vs OLTP.OLAP basics. Dat a m odels for OLAP. Dim en sion s, Cu bes,
Measu r es. MDX. Dr ill-down , Roll-u p, Slice-an d-dice, Pivot in g. MOLAP, ROLAP,
HOLAP.
Applicat ion of BI.BI u ser s. Usin g BI for bu ildin g dash boar ds; bu sin ess m et r ics,
scor ecar ds, KPIs.BI for advan ced r epor tin g.

Un i t I I BI an d Dat a war e h ou se Con cept s (4 H r s)

Dat a War eh ou se Need, defin it ion an d ch ar act er ist ics, Types of dat a sou r ces;
ETL. Mu lt idim en t ion al dat a m odelin g, implem en t at ion . St ar an d Sn owflak e
sch em as. Dat a m ar t s. Top-down an d Bot t om -u p appr oach es t o DW
ar ch it ectu re.
BI an d DW im plem en t at ion issu es. In t egr at in g BI wit h ERP syst em s. Best
pract ices.

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Un i t I I I I n t r odu ct i on t o Dat am i n i n g (4 H r s)

Defin it ion s. Evolu t ion . Pu rpose of dat am in in g. Dat asou r ces. Com par e wit h
st at ist ics an d art ificial in telligen ce. Task s in dat a m in in g. In tr odu ct ion t o
Classificat ion , Associat ion , Clu st er in g an d Discr im in an t an alysis. Popu lar
dat am in in g t ools.
St eps in dat am in in g. Pr e pr ocessin g. Par t it ion in g. Over fit t in g. Oversam plin g.
Dim en sion r edu ct ion .

Un i t I V Cl assi f i cat i on : Tech n i qu es an d Appl i cat i on s (5 H r s)

Measu r in g per for m an ce of classificat ion . Naïve ru le an d n aïve bayes


classificat ion . Classificat ion by decision t r ee. Tr ee pr u n in g. Ext r act in g r u les.
Classificat ion by back -pr opagat ion – n eu r al n etwor k s. Discr im in ant an alysis.
Lim it at ion s an d issu es.

Un i t V Associ at i on : Tech n i qu es an d Appl i cat i on s (4 H r s)

Pu r pose. Discover in g associat ion r u les. Mar k et bask et analysis. Appr ior i
algor it h m . An t eceden t s an d con sequ en ts. Su ppor t , con fiden ce, lift r at io.
In ter pr et in g an d u sin g r esu lt s. Lim it at ion s an d issu es.

Un i t VI Cl u st er An al y si s : Tech n i qu es an d Appl i cat i on s (5 Hr s)

Pu r pose. Major clu st er in g m eth ods- h ier ar ch ical an d n on -hier ar ch ical. Dist an ce
m easu r es. Den dogr am s. Validat in g clu st er s. Lim it at ion s an d issu es.
Discr im in an t an alysis. Pr edict ion vs explan at ion .

Un i t VI I Adv an ced t opi cs i n BI an d dat am i n i n g (3 H r s)

Clou d com pu t in g, SaaS m odel. Mobile BI. Social m edia. Dat a visu alizat ion .
Sem an t ic web. Lat est t r en ds in BI an d dat am in in g.

Pr escr i bed Book s:

1. Pr asad, R. N., & Ach ar ya, S. (2011). Fundamentals of Business Analytics (1st
ed., p. 348). Wiley In dia.
2. Sh m u eli, G., Pat el, N. R., & Br u ce, P. C. (2010). Data Mining for Business
Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel
w ith XLMiner (2n d ed., p. 428). Wiley.

Ref er en ces

1. Ber son , A., Sm it h , S. J ., & F. (1997). Data w arehousing, Data mining


and OLAP (1st ed., p. 640).Com pu t in g Mcgr aw-Hill.
2. Han , J ., & Kam ber, M. (2000). Data mining : concepts and techniques
(1st ed., p. 550). Mor gan Kau fm an n .

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M BA4 81 Ser vi ce Oper at i on s Man agem en t

2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a su bject in t h e fou rt h t r im est er for oper at ion


specializat ion . It em ph asis t h e impor t ance of effect ive oper ation m an agem en t in
service in du st r y Stu den t s develop and specialize on t h e variou s appr oach to
efficien t wor k in g of ser vice in du st r y.

Learn in g Object ives

To assist in developin g con cept s, k n owledge an d sk ills for an in t egr at ed


appr oach t o oper at ion s m anagem en t in ser vice in du st r y
To expose t o t h e lat est t ools an d tech n iqu es in effect ive decision -m ak in g.
To em ph asize th e im por t an ce of applyin g syst em s con cept in an alyzin g
ser vice m an agem en t related problem s.

Un i t I I n t r odu ct i on t o Ser v i ce Man agem en t (4 Hr s)

Th e r ole of services in econ om y, Th e n at u r e of ser vices –ser vice classificat ion ,


service pack age, Dist in ct ive ch aract er ist ics of ser vice oper ations ,Open syst em
view of ser vices ,Th e vir t u al valu e ch ain Tech n ology in ser vice m an agem en t –
Em er gen ce of self ser vice ,Tech n ology in ser vice en cou nt er ,Au t om at ion in
services an d In t ern et ser vices.

Un i t I I Ser v i ce Su ppl y Rel at i on sh i ps (4 Hr s)

Man ager ial im plicat ion s of bi dir ect ion al r elat ion sh ips, Sou r ces of valu e in
service su pply r elat ion ships, Ou tsou rcin g services, Veh icle r ou t in g - Field
service, Clar k wr igh t algorit h m , veh icle rou t in g wit h con st r ain t s an d m an u al
r ou t in g syst em .

Un i t I I I Ser vi ce Qu al i t y (2 Hr s)

Defin in g ser vice qu ality – Dim en sion s of ser vice qu alit y, gaps in ser vice qu alit y,
SERVQUAL, Scope of ser vice qu alit y, Walk Th r ou gh Au dit , Ser vice r ecover y,
u n con dit ion al ser vice gu ar an t ee.

Un i t I V Ser v i ce Oper at i on s i n Ban k i n g I n du st r y (I n di an Per spect i v e) (6 Hr s)

Ident ificat ion of Differ en t oper at ion s in volved. Hist or y, Cu r r en t an d Fu t u r e


Pract ices. Role of Gover n men t Regu lat ion s

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Un i t V Ser vi ce Oper at i on s i n Hospi t al I n du st r y (I n di an Per spect i v e) (6 H r s)

Ident ificat ion of Differ en t oper at ion s in volved. Hist or y, Cu r r en t an d Fu t u re


Pract ices. Role of Gover n men t Regu lat ion s.

Un i t VI Ser v i ce Oper at i on s i n I T/ I TES I n du st r y (I n di an Per spect i ve) (6 H r s)

Ident ificat ion of Differ en t oper at ion s in volved. Hist or y, Cu r r en t an d Fu tu re


Pract ices. Role of Gover n men t Regu lation s.

Un i t VI I Gr owt h an d Gl obal i zat i on of Ser v i ces (2 H r s)

Dom est ic gr owt h an d expan sion st r at egies- Focu sed ser vice, focu sed n et wor k ,
clu st er ed ser vice diver sified n et wor k , Fr an ch isin g, Gen er ic In t er n at ion al
St rat egies an d Global service st r at egies.

[Tot al : 3 0 H ou r s]

Sk i l l Dev el opm en t

1. Gr ou p act ivit ies on service m an agem en t .


2. Case st u dies wit h n u m er ical pr oblem s on oper at ion s of ser vices.

Pr escr i bed T ex t book :

J am es A Fit zm m on s, M. J . (2006). Service Management-


Operations,Strategy,Information technology . New Delh i: Tat a Mc Gr aw
Hill.

Ref er en ces

1. RBI. (2000). Reserve bank of India:functions and w ork ing. New Delh i:
Gover n em ent of In dia.
2. Dr . Malh ot r a, A.K.(2009). Hospital management-an evaluation. New
Delh i: Global In dia Pu blicat ion s.

Web r esou r ce - h tt p:/ / www.ibef.or g/ down load/ IT-& -ITeS-261112.pd

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CUR R I CUL UM

Y EAR - I I

T r i m est er – I V

M A R K E T I NG

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M BA 4 4 1 Di st r i but i on & Suppl y Ch ai n Man agem en t

2 Cr edi t s
Descr ipt ion

To expose t h e st u den t s t o t h e con cept s, an d pr in ciples of Dist ribu t ion


Man agem en t
To develop t he n ecessary sk ills am on g th e st u den t s regar ding t h e Dist r ibu t ion
Man agem en t

Pedagogy:

Th is cou r se is t au gh t t h r ou gh lect u r e session s, case st u dies, simu lat ion s an d


assign m en t s.

Learn in g Object ives

Be aware of t h e gr owin g im por t an ce of m ar k et in g ch an n els in t h e lar ger


field of m ar k et in g; be familiar wit h classificat ion of t h e m ajor par t icipan t s
in m ar k et in g ch an n els.
Realize t h at t h e mar k et in g ch an n el can be viewed as a social syst em as
well as an econ om ic syst em ; u n derstan d t h e m ean in g of mark et in g
ch an n el st r at egy.
Realize t h at ch an n el design is a complex; h ave an appreciat ion for t he
im por t an ce of ch an n el m em ber select ion .
Recogn ize t h e dist inct ion bet ween ch ann el man agem en t decision s an d
ch an n el design decision s; r ealize t h at t h er e ar e m an y pot en t ial in t er faces
bet ween pr odu ct m an agem en t an d chan n el m an agem ent .
Be awar e of t h e im port an ce of pr icin g issu es in m ar k etin g ch an n el
m an agem en t ; r ecogn ize t h at r eseller (ch an n el m em ber ) su ppor t is on e of
t h e major t ools of t h e m an u fact u r er ‘s pr omot ion al m ix.
Recogn ize t h e im por t an ce of evalu at in g ch an n el m ember per for m an ce.
Un derst an d wh at a su pply ch ain is an d h ow it wor k s; be fam iliar wit h
t h e defin it ion of Logist ics or Ph ysical Dist r ibu t ion .

Un i t I M ar k et i n g Ch an n el Sy st em s (5 Hr s)

1) Mar k et in g Ch an n el Con cept s: Gr owin g im por t an ce of Mark et in g


Ch an n els, Th e Mar k et in g Ch an n el Defin ed, Use of t h e t er m Channel
Manager, Th e Mar k et in g Ch an n el an d Mar k et ing Man agem en t St r at egy,
Ch an n el St r at egy ver su s Logist ic m an agem en t , Flows in Mar k et in g
Ch an n els, Dist ribu t ion th r ou gh in t er m ediar ies, Ch an n el St r u ct u r e,
An cillar y St r u ct u r e. Bu ll Wh ip Effect , Rever se Logist ics
2) Th e Ch an n el Par t icipan t s: An Over view of t h e Ch an n el par t icipan t s,
Pr odu cer s an d Man u fact u r er s, In t er mediar ies (Wh olesale an d Ret ail),
Fr an chisin g, Facilit atin g Agen cies. Agr icu lt u r e Su pply Ch ain , Dist r ibu t or
ROI
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3) Beh avior al Pr ocesses in Mar k et in g Ch ann els: Th e Mar k etin g Ch an n els as


a Social Syst em , Con flict in th e m ar k et in g Ch an n el, Power in t h e
Mar k etin g Ch an n el, Role in t h e m ar k et in g Ch an n el, an d Com m u n icat ion
Pr ocesses in t h e Mar k et in g Ch an n el.

Un i t I I Dev el opi n g t h e Mar k et i n g Ch an n el (5 Hr s)

1) St r at egy in Mar k et in g Ch an n els : Mark et in g Ch an n el St rategy an d t h e


Role of Dist r ibu t ion in Cor por at e Object ives an d St r at egy, Mar k et in g
Ch an n el St rat egy an d t h e Mar k et in g Mix, Ch an n el St r at egy an d Design in g
in Mark et in g Ch an n els, Ch ann el St r at egy an d t h e Select ion of Ch an n el
Mem ber s, Ch an n el St rat egy an d Man agin g t h e Mar k et in g Ch an n el.
2) Design in g t h e Mar k et in g Ch an n els: Wh at is Ch an n el Design , Wh o
En gages in Ch an n el Design , A Par adigm of t h e Ch an n el Design Decision,
t h e Ph ases of Ch an n el Design . ― Go t o Mar k et ǁ with Mu lt iple Ch an n els.
3) Select in g t h e Ch an n el Mem ber s: Ch an n el m em ber Select ion an d
Ch an n el Design , Th e Selection Pr ocess, Fin din g pr ospect ive ch an n el
m em ber s, Applyin g Select ion cr it er ia, secu r in g t he Ch an n el m em bers.

Un i t I I I Man agi n g t h e Mar k et i n g Ch an n el (8 H r s)

1) Mot ivat in g t h e Ch an n el Mem ber s: Fin din g ou t t h e n eeds an d Pr oblem s of


Ch an n el Mem ber s, Offer in g Su pport t o Ch an n el Mem ber s, Pr ovidin g
Leader sh ip t o Mot ivat e Ch an n el Mem ber s.
2) Pr odu ct Issu es in Ch an n el Man agem en t : New Pr odu ct Plan n in g an d
Ch an n el Man agem en t , t h e Pr odu ct Life Cycle an d Ch an n el Man agem en t ,
St r at egic Pr odu ct Man agem en t an d Ch an n el Man agem en t , Tr adin g Down ,
Tr adin g Up, an d Ch an n el Man agem en t
3) Pr icin g Issu es in Ch an n el Man agem en t : An at om y of Ch an n el Pr icin g
St r u ct u r e, Gu idelin es for Developin g Effective Ch an n el Pr icin g St r at egies,
Ot h er Issu es in Ch an n el Pr icin g (Fr ee Ridin g, Gr ey Mar k et s).
4) Pr om ot in g t h rou gh t h e Mar k et in g Chan n el: Prom ot ion al St rat egies an d
Ch an n el Mem ber Cooperat ion , Basic Pu sh Pr om ot ion al St r at egies in
Mar k etin g ch an n els, Bait an d Swit ch , Con sign m en t Sellin g, ― Kin der and
Gen t ler ǁ Pu sh Prom ot ion St r at egies in Mar k et in g, Br eak even An alysis for
―Fr ee Sch emesǁ in Ch an n el Pr om ot ion s.
5) Evalu at in g Ch an n el Member Per for m an ce: Fact or s Affect in g scope an d
fr equ en cy of Evalu at ion s, Per form an ce Evalu at ion ver su s Day-t o-Day
Mon it orin g, Ch an n el Mem ber Per for m an ce Au dit .

Un i t I V Addi t i on al Per spect i v es on M ar k et i n g Ch an n el s (2 Hr s)

1) Elect r on ic Mar k et in g Ch an n els: St r u ct u r e of Elect r on ic Mark et in g


Ch an n els, Developm ent s an d Tr en ds in Elect r on ic Mar k etin g Ch an nels,
Bu sin ess Models in In t er n et Ch an n els, Television Sk ysh op, Advan t ages
an d Disadvan t ages of Elect r on ic Mar k et in g Ch an n els.

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2) Dir ect Sellin g Ch an n el Syst em s : St r u ct u re an d Tr en ds in Dir ect Sellin g,


Dir ect Agen t s, DSA an d MLM for m at s in Dir ect Sellin g

Un i t V Su ppl y Ch ai n M an agem en t an d Logi st i cs (1 0 H r s)

1) Essen t ials of Su pply Ch ain m an agem en t : Key con cept s of Su pply Ch ain
m an agem en t , Su pply Ch ain Oper at ion s: Plan n in g an d Sou r cin g, Su pply
Ch ain Oper at ion s: Mak in g an d Deliver in g, Usin g In for m at ion Tech n ology,
Met r ics for Su pply Ch ain Perfor m an ce, Su pply Ch ain Coor din at ion ,
Cr eat in g Su pply Ch ain s for Com pet it ive Advan t age.
2) Logist ics an d Ch an n el Man agem en t : Th e Role of Logist ics, Logist ics
Syst em s, Cost s an d Com pon en t s, Fou r Key Ar eas of In t erface bet ween
Logist ics an d Ch an n el Man agem en t .

[T ot al : 3 0 Hou r s]
Sk i l l Dev el opm en t

1. Gr ou p act ivit ies on Dist r ibu tion m an agem en t


2. Case st u dies wit h n u m er ical pr oblem s on Dist r ibu t ion m an agem en t

Pr escr i bed t ex t :

Rosen bloom , B. (2004). Marketing channels (7 t h ed.). New Delh i: Cen gage
Learn in g

Ref er en ce Book s

1. An n e, T. C., & An der son , E., & St er n , W. L., & Adel, I., & An sar y El.
(2001). Marketing channels (7 th ed.). New Delh i: Pear son Edu cat ion
2. Hu gos, M. H. (2007). Essentials of supply chain management (3 rd ed.).
New Delh i: Wiley

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M BA 4 6 1 Con sum er Beh avi our


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a m ar k et in g elect ive in t h e fou r t h t r im est er . It h elps


st u den t s u n der st an d t h e beh avior of con su m er s befor e an d aft er pu r ch ase. Th e
paper h elps st u den ts gain valu able con cept u al k n owledge of h ow t h e con cept s of
m ot ivat ion , per cept ion , per son alit y an d ot h er beh avior al stu dies in flu en ce t h e
con su m er in m ak in g pu r ch ase decision s. It also gives an in sigh t t o t h e st u den t s
abou t t h e decision -m ak in g pr ocess an d t h e gr owin g sign ifican ce of t h e con su m er
beh avior st u dy in var iou s ot h er ar eas of m ar k et in g.

Learn in g Object ives

To examin e t h e n at u r e of Con su m er beh aviou r


To an alyze t h e applicat ion of Con su m er Beh aviou r wit h r egar d t o for m u lat ion
of - m ar k et in g st r at egy
To pr ovide st u den t s wit h an u n der st andin g of t h e wide r an ge of social,
cu lt u r al an d econ om ic fact or s wh ich in flu en ce con su m er beh aviou r .
To an alyze t h e decision m ak in g pr ocess of t h e con su m er .

Un i t I Wh at i s Con su m er Beh av i ou r (4 H r s)
Level of Know ledge: Conceptual and Basic
Role of Con su m er Beh aviou r in Mar k et in g -Developm en t of Con su m er Beh aviou r
field, Con su m er beh avioral models - Howar d-Sh et h m odel of Bu ying Beh aviou r

Un i t I I Con su m er as an I n di vi du al (1 0 H r s)
Level of Know ledge: Conceptual
Con su mer Needs an d Mot ivat ion , Mean in g of Mot ivat ion ; Needs an d Goals
Dyn am ic Nat u r e of Mot ivat ion ; Types & System of n eeds- Maslow‘s Hier ar ch y of
n eeds-McClellan d‘s Th eor y of n eed Ach ievem en t -Vroom ‘s Expect an cy t h eory-
Freu d‘s Psych oan alytical t h eor y
Personality & Consumer Behaviour
Mean in g an d n at u r e of Per son alit y ; Fr eu dian & Trait t h eor ies of Person alit y;
Self Con cept - Self Im ages; Lifest yle an d AIO in ven t or ies; Bran d Per son alit y
Consumer perception
Mean in g an d dyn am ics of Per cept ion – Absolu te an d Differen t ial t h r esh old;
Select ive Percept ion ; Con su mer Im agery-Br an d Im age; Per cept ion of Qu alit y;
Per cept ion of r isk ; Per cept u al Organ izat ion ; Cat egor izat ion , In fer en ce.

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Learning & Cognitive Process


Mean in g of Lear n in g; Beh avior al Lear n in g Th eor ies-Classical an d Oper an t
Con dit ion in g-Obser vat ion al Lear n in g; Cogn it ive Learn in g Th eories; Mem or y,
Sch em a, Br an d Loyalt y
Consumer Attitudes
Nat u r e an d fu n ct ion , At t it u de form at ion ; St r u ct u r al Models of At t it u de-
Tr icom pon en t an d Mu lt i-At t r ibu t e m odel-TORA, At t it u de Ch an ge-Mu lt iat t r ibu t e
an d ELM an d Cogn it ive Dissonan ce

Un i t I I I Con su m er i n t h ei r Soci al an d Cu l t u r al Set t i n g (6 Hr s)


Level of Know ledge: Conceptual
Gr ou p dyn am ics & Referen ce gr ou ps, M ean in g of r efer en ce gr ou ps; In flu en ce of
r efer en ce gr ou ps on con su m er beh aviou r ; Types of referen ce grou ps,
Im plicat ion s for Mark et in g
The Family
Con cept an d fu n ct ion s of family; Im por tan ce of fam ily in Indian con t ext , Fam ily
decision mak in g; Role con flict an d its resolu t ion ; Fam ily Life Cycle, Con su m er
socializat ion , Role of ch ildr en .
Social Class and Consumer Behaviour
Mean in g an d m easu rem en t of Social Class; Lifest yle profiles of social classes;
Im plicat ion s of social class on con su m er beh aviou r.
Culture and Consumer Behaviour
Mean in g an d ch ar act er ist ics of cu lt u r e; Measu r em en t of cu lt u r e, Valu es-
Ter m in al an d In st r u m en t al valu es; Rok each - In dian cor e valu es; Im pact of valu e
on con su mer beh aviou r ; ACV Ladderin g,

Un i t I V Con su m er Deci si on Mak i n g Pr ocess (6 H r s)


Level of Know ledge: Work ing Know ledge
Per son al in flu en ce & Opin ion leader sh ip Pr ocess - Mean in g, dyn am ics an d
m easu r emen t of opin ion leader sh ip – A pr ofile of t he Opin ion leader ;
In ter person al flow of com m u n icat ion ; Opin ion leader sh ip an d fir m‘s pr omotion al
st r at egy - Diffu sion of In n ovat ion s; Types of In n ovat ion s; Th e Diffu sion process-
con su m er an d in du st r ial; Th e adoption process; Produ ct ch ar act er ist ics an d
con su m er resist an ce; Diffu sion en h ancem en t st r at egies; A profile of t h e
con su m er in n ovat or .
Consumer Decision mak ing
A m odel of con su m er decision m ak in g; Pr oblem r ecogn it ion an d In for m at ion
Sear ch ; Evalu at ion s-Com pen sat ory an d n on -com pen sat or y; Con ju n ct ive;
Disju n ct ive an d Lexicogr aph ic ch oice r u les; Pu r chase-St or e ch oice; Post
pu r ch ase Pr ocess – Disson an ce; Sat isfact ion / dissat isfact ion ; At t r ibu t ion t h eory;
Dis-sat isficat ion r espon ses; Disposal beh aviou r .

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Un i t V Ot h er di m en si on s of Con su m er Beh av i ou r (2 H r s)
Level of Know ledge: Conceptual
Relat ion sh ip Mar k et in g - Mean in g of r elat ion sh ip m ar k et in g, Im plicat ion s,
Con su merism an d Pu blic policy mean in g, Righ t s of Con su m er s; In st it u t ion s an d
t h eir r ole; Et h ical, Safet y an d en vir on m en t al issu es; Con su m er pr ot ect ion act s,
Con su mer Beh aviou r an d E-bu siness, On lin e bu yer beh aviou r ; Con su m er
decision m ak in g process on t h e Net . Con su m er Resear ch wit h special
r eferen ce to syn dicated r esear ch

Un i t VI Rol e of Resear ch i n Con su m er Beh av i ou r (2 Hr s)


Mot ivat ion al r esearch , At t it u de measu r em en t ; Sat isfact ion m easu res
[Tot al 3 0 Hou r s]
Sk i l l Dev el opm en t
1. Gr ou p pr esen t at ion s on variou s t opics r elat ed t o t h e su bject , bot h con cept u al
an d pr act ical
2. Classr oom discu ssion s
3. Case st u dies –An alysis an d discu ssion
4. An alyt ical sk ills t h r ou gh assign m en t s

Pr escr i bed T ex t s
Sch iffm an , L. G., & Kan u k , L. L. (1999). Consumer behavior (7 t h ed.). Pr en t ice-
Hall Pu blicat ion s & Pear son Edu cat ion Pu blicat ion s (Low Pr ice Edit ion 2003).

Ref er en ce Book s
1. Assael, Hen r y. (2001). Consumer behaviour & mark eting action (6 th ed.).
Th om son Lear n in g Pu blicat ion s.
2. En gel, J. F., Black well, R. D., & Min iar d, P. W. (2001). Consumer behaviour.
Th om son Lear n in g Pu blicat ion s.
3. Solom on , M.R. (1998). Consumer behaviour- buy ing, h aving & being (4 th ed.).
Pren t ice-Hall Pu blicat ion s.
4. Hawk in s, D. I., & Best , R. J. I. (2002). Consumer behavior. Implicat ion s for
m ar k et in g st r at egy (8 t h ed.).
5. Lou don ., & Bit ta, Della. (2002). Consumer behaviour- concepts and
applications (4 th ed.). Tat a McGr aw Hill Pu blicat ion s.
6. Hawk in s, D.I., Best ., & Coon ey., Consumer behavior - building mark eting
strategy. Tat a McGr aw Hill Pu blicat ion s.
7. Bat ra, Sat ish ., & Kazm i. (2005). Consumer behavior. Excel book s
Pu blicat ion s.

Ex t er n al Ex per t s:
Mr . Pr ak yat h Tejveer
Man ager ,
Tat a Docom o, Ban galor e

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M BA 4 6 4 Bu si n ess t o Busi n ess


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a m ar k et in g elect ive in t h e fou r t h t r im ester . It pr epar es


st u den t s for car eer s in t h e areas of m ar k et in g of in du str ial pr odu ct s & ser vices,
in du st rial pr oject s & con su lt an cy.

Learn in g Object ives

To en h an ce t h e abilit y of t he st u den t s t o u n der stan d th e n at u r e of B2B


m ar k et in g, & th e process in volved in pr act ice.
Developmen t of B2B St r at egies an d t h eir im plem en t at ion .

Un i t I A Bu si n ess Mar k et i n g Per spect i ve (2 Hr s)


Level of Know ledge: Conceptual and Basic
In tr odu ct ion t o Bu sin ess-t o-Bu sin ess Mar k et in g, Bu sin ess an d Con su m er
m ar k et in g-A con t rast , t he valu e ch ain , Tr en ds an d ch an ges in Bu sin ess
m ar k et in g.

Un i t I I Per spect i v es on t h e Or gan i zat i on al Bu y er (4 Hr s)


Level of Know ledge: Conceptual & Basic
Classifyin g cu st om er s, Or gan izat ion s an d Mar k et s, Types of or gan izat ion al
cu st om er s an d t h eir u n iqu e ch ar act er ist ics of Com m er cial en t er prises,
Gover n men t an d In stit u t ion al Mar k ets.

Un i t I I I Or gan i zat i on al Bu y i n g Beh av i ou r (4 Hr s)


Level of Know ledge: Work ing
Or gan izat ion al bu yin g an d bu yin g beh avior: Th e n at u r e of bu yin g, or gan izat ion al
bu yin g process- A pr ocess flow m odel.

Un i t I V Cu st om er Rel at i on sh i p M an agem en t (3 H r s)
Level of Know ledge: Conceptual & Basic
Cu st om er r elat ion sh ip m an agem en t st rategies for bu sin ess mark et s. Bu yer seller
con n ect or , Man agin g bu yer seller r elat ion sh ips, Gain in g a cu st om er r elat ion sh ip
advan t ages.

Un i t V Segm en t i n g t h e Bu si n ess Mar k et (4 Hr s)


Level of Know ledge: Work ing
Segm en t in g, Tar get in g an d Posit ion in g. Valu e based segmen t at ion . A m odel for
segm en t in g t h e or gan izat ion al Mark et .

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Un i t VI Or gan i zat i on al Dem an d An al y si s (2 Hr s)


Level of Know ledge: Work ing
Or gan izat ion al dem an d an alysis, Det er m in in g mar k et an d sales pot en t ial, Sales
for ecast in g m et h ods.

Un i t VI I M an agi n g I n n ovat i on an d n ew i n du st r i al pr odu ct dev el opm en t


Pr i ci n g St r at egy f or bu si n ess m ar k et s (3 H r s)
Level of Know ledge: Conceptual & Basic
Mar k et in g m ix - Man agin g In n ovat ion an d New pr odu ct developm en t pr ocess.
Pricin g in Bu sin ess-t o-Bu sin ess Mar k et in g. Pr icin g basis, man agin g pr ice as par t
of Mar k et in g St r at egy, Man agin g pr icin g t act ics, pr icin g im plem en t at ion -case of
n egot iat ed pr icin g.

Un i t VI I I Man agi n g Bu si n ess Mar k et i n g Ch an n el , Bu si n ess M ar k et i n g


Com m u n i cat i on s (4 H r s)

Level of Know ledge: Conceptual & Basic


Dir ect & In dir ect ch an n els, Dist r ibu t or s & m an u fact u r er s r ep, Ch an n el
object ives & Design , Select ion & Mot ivat ion of ch an n el m em bers. B2B
Adver t isin g, Tr ade sh ows, Per son al sellin g, Key accou n t m an agem en t

Un i t I X M an agi n g Ser vi ces f or Bu si n ess Mar k et s (2 Hr s)


Level of Know ledge: Conceptual & Basic
Mar k et in g m ix for bu sin ess ser vice fir m s - Segm en t at ion , Ser vice pack ages,
Ser vice Pr om ot ion an d Dist r ibu t ion .

Un i t X St r at egi c Per spect i v es i n Bu si n ess Mar k et i n g Pl an n i n g (2 Hr s)

Level of Know ledge: Work ing


Bu sin ess Mar k et in g St r at egies.
[Tot al 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Gr ou p pr esen t at ion s on organ izat ion al bu yin g beh avior & pr act ices
2. For ecast in g Tech n iqu es for dem an d of In du str ial Pr odu cts
3. Prepar at ion of qu ot at ion .
4. Case st u dies

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Pr escr i bed T ex t s

1. Hu t t ,Mich ael,D., Speh ,Th om as, W.(2012). Business mark eting management.
Cen gage Lear n in g.
2. Reeder ,Rober t .R., Brier t y, Edwar d. G., Reeder, Bet t y. H. (2012). Industrial
marketing, analy sis, planning and control. PHI pu blicat ion .
3. Ph adt ar e ,Milin d. T.(2012). Industrial mark eting. PHI Pu blicat ion .

Ref er en ces

1. Vit ale, Giglier an o. (2012). Business-to-business mark eting, analysis and


practice in a dynamic environment. Th om son Pr ess Pu blicat ions.
2. An der son .(2012). Business mark et management. Pear son Pu blicat ion s.

Ex t er n al Ex per t s

1. Mr Rajsh ek h ar ,
Head - Bu sin ess Developmen t
Kean e In dia

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M BA 4 6 7 St r at egi c Mar k et i n g M an agem en t

1 cr edi t

Descr ipt ion

Th is m ar k et in g specializat ion cou r se is design ed t o develop st u den t s' h olist ic


u n derst an din g an d k n owledge in st r at egic m ark et in g. In ‗Th e pr act ice of
m an agemen t ‘, Pet er F Dr u ck er wr ot e, ― Th e bu siness en t er prise h as t wo an d on ly
t wo basic fu n ct ion s: m ar k etin g an d in n ovation. Mar k etin g an d in n ovat ion
produ ce resu lt s; all t h e r est ar e cost s.ǁ Today m an y CEOs of m any m ajor
cor por at ion s ar e disappoin t ed over m ark et in g‘s in abilit y t o produ ce m easu r able
r esu lt s. A m ar k et in g m an ager , as a plann er -coor din at or -con t r oller of m ar k et in g
act ivit ies, m u st be an alyt ical an d sk illed in decision -m ak in g. Th er efor e,
emph asis is placed on t h e an alyt ical an d decision -mak in g fu n ct ion s of m an ager s
in t h e plan n in g an d im plem en t at ion of m ar k et in g st r at egies at all levels of an
or gan izat ion . Th is u n it is com pr eh en sive an d cover s t h e followin g sect ion s in
depth : (a) ext er n al an d in t er n al an alyses (b) applicat ion of popu lar st rat egic
m odels & con cept s, an d (c) plan n in g for m ar k et -or ien t at ion an d st r at egy
im plem en t at ion .

Learn in g Object ives

Dem on st r at e t h e abilit y to an alyze an d evalu at e bu sin ess st rat egies and


m ar k et in g oppor t u n it ies.
Dem on st r at e t h e abilit y t o solve pr oblem s by for m u lat in g sou n d an d
pr act ical m ar k et in g st r at egies.
Un der st an d t h e m ajor st r at egic m ar k et in g con cept s in clu din g sit u at ion
an alyses, st r at egic m odels/ opt ion s an d plan n in g for mar k et -or ien tat ion .

Pedagogy:

Th e cou r se n eeds st u den t s t o apply t h e con cept s t h at t h ey ar e in t r odu ced t o


previou sly an d h en ce design ed t o u se case st u dies ext en sively. Th e cou r se also
at t em pt t o dr aw in sigh t s fr om som e of t h e m ost popu lar lit er at u r e pu blish ed by
Harvar d Bu sin ess Pu blish in g an d McKin sey pu blish in g in t o classr oom s t o
u n derst an d con cept u al issu es in m ar k et in g an d develop st r at egic solu t ion s t o
t h e sam e. Th e cou r se is h eavily case-orien t ed, an d expect s st u den t s t o be well
versed in th e case met h od. Con cept s wou ld be deliver ed t h r ou gh cases an d
select ed art icles on bu sin ess an d m ar k et in g st rat egy. Evalu at ion is don e u sin g
con t in u ou s assessm en t pat t er n wh ere st u den t s will h ave t o r eview bu sin ess
ar t icles an d solve cases bot h in dividu ally an d in gr ou ps. Th e cou r se will h ave n o
en d t er m exam in at ion an d t h e st u den t evalu at ion will be don e fu lly based on
class r oom case par ticipat ion an d assign m en t s.

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Un i t I M ar k et i n g as a Tr an sf or m at i on al En gi n e an d St r at egi c segm en t at i on
(2 Hr s)
Im por t an ce of Mar k et in g an d In n ovat ion , Un der st an din g an d developin g
m easu r able k ey Resu lt Ar ea an d Key Per for m an ce In dicat or s for m ar k et er s, Th e
r ole of m ar k et er s in st r at egy bu ildin g an d policy, Un derst an din g th eor y and
pract ice gaps in m ar k etin g, Pr ice war s, Cu st om er loyalt y, Differ en t iat ion , Th r eat
of im it at ion , Com pet it ive r ivalr y, De-com m odit izat ion , Levels of pr odu ct s an d
ben efit s offer ed, St r at egic m ar k et select ion .

Un i t I I Sol u t i on Or i en t ed M ar k et i n g an d di st r i bu t i on ch an n el s (3 Hr s)

St rat egic developm en t of n ew pr odu ct s, Pr odu cts as solu t ion s, Differ en t iat ion
based on in t an gible ben efit s, Su st ain able advan t age du e t o in t an gible ben efit s,
Price as a m ar k et in g lever , Un derst an din g cu st om er valu e, Developin g mar k et in g
solu t ion s, Ch an gin g dist r ibu t ion ch an n els, in n ovation in dist r ibu t ion solu t ion s,
Role of in t er n et in developin g dist ribu t ion n et wor k s, diver se dist r ibu t ion
st r at egies, in t en sive an d ext en sive distr ibu t ion st r at egy, St r at egic select ion of
dist r ibu t ion ch an n els an d par t n er s.

Un i t I I I Gl obal Mar k et i n g par t n er s an d Br an d Real i zat i on st r at egi es


(3 H r s)
Sh ift of power t o ret ailer s fr om m an u fact u r er s, Tech n ology in mark et in g,
Man agem en t in n ovation , In n ovat ive pr ocu r em en t opt ion s, Tr adit ion al
pu r ch asin g ver su s global pu r ch asin g pr act ices, Th e r ole of n ew r et ail solu t ion s,
Pressu r e of cost an d pr ice on m an u fact u r er s, Br an d acqu isit ion st rat egies,
Mar k et in g beyon d sales promot ion s, Br an d equ it y.

Un i t I V M ar k et -Dr i v en St r at egi es an d Cor por at e Mar k et i n g (4 H r s)

Role of m ar k et in g in bu ildin g lon g t er m br an d equ it y, Mar k et in g as an


in vest m en t t owar ds br an d bu ildin g, Mar k et in g beyon d 4Ps, Con cept of st r at egic
bu sin ess u n it s in m ar k et in g, Mar k et in g as a st r at egic par t n er , Dem and
st imu lat ion an d it s shor t -t er m or ien t at ion .

Un i t V M ar k et i n g St r at egy I m pl em en t at i on an d St r at egy Au di t (3 Hr s)

Im plem en t at ion ch allen ges, Mar k et in g pr ogram s, McKin sey‘s 7S fr am ewor k ,


Mar k et in g effect iven ess an d m ar k et in g efficien cy, Con cept of m ar k et in g au dit ,
Measu r in g m ark et in g perfor m an ce, Balan ce scor e car d, Mark et in g con t r ol,
Measu r in g t h r ou gh in spir at ion , Accou n t abilit y in m ark et in g.

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Sk i l l Dev el opm en t

1. Gr ou p pr esen t at ion s
2. For ecast in g Tech n iqu es for dem an d of In du st r ial Pr odu ct s
3. Case st u dies
4. Bu sin ess An alysis

Recom m en ded t ex t book :

Ku m ar , Nir m aalya. (2004). Mark eting as strategy . m assach u set t s: Harvar d


Bu sin ess Sch ool Pu blish in g

I m por t an t addi t i on al r eadi n g:

An derson Car ol H. an d Vin cze J u lian W., (2004), Strategic Marketing


Management 2 n d Ed, Bost on :Hou gh t on Mifflin Com pan y
Fer r ell O.C an d Har t lin e Mich ael D., (2005), Mark eting Strategy 3 rd Ed, Sou t h -
West er n :Th om son Lear n in g Inc
Walk er , Boyd, Mu llin s an d Lar rech e, (2003), ‗Mar k et in g St r at egy‘, 4 th Ed, New
Delh i, Tat a McGr aw Hill
HBR‘s 10 Mu st Reads on ‗St r at egic Mar k et in g‘, HBSP

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M BA 4 7 3 I n t er n at i on al Mar k et i n g
2 Cr edi t s

Descr ipt ion

Th is paper is offered as a m ar k et in g elect ive in t h e fou r t h t r im est er . St u den t s


lear n variou s aspect s of In t ern at ion al Mar k et in g in ter m s of con cept s,
operat ion s, oppor t u n it ies an d ch allen ges.

Learn in g Object ives

To m ak e st u den t s u n der st an d t h e differ en t dim en sion s of In t er n at ion al


Mar k et in g an d in cu lcat e t h e spir it of In t er n at ion al m ar k et in g in st u den t s.

Un i t I I n t r odu ct i on (3 Hr s)
Level of Know ledge: Conceptual and Basic
In ter n at ion al m ar k et in g defin ed; ch allen ges an d ben efit s of in t er n at ion al
m ar k et in g; dom estic m ark et in g v/ s in t er n at ion al m ar k et in g; Reason s for goin g
global-driving r est rain in g an d u n derlyin g for ces of In t er n at ion al Mark et in g;
developm en t of dom est ic to t r an sn at ion al cor porat ion s; m ajor par t icipan t s in
in t er n at ion al m ar k et in g.
An overview of in t ern at ion al t rade; t h eor ies of in t er n at ional t r ade; balan ce of
t r ade, balan ce of paym en t s an d for eign exchan ge; pr ot ect ion an d t r ade
r est r ict ion s; econ omic in t egr at ion as a m ean s of pr om ot in g in t er n at ion al t r ade
an d its econ om ic an d m ar k et in g im plicat ion s.

Un i t I I Gl obal M ar k et i n g En v i r on m en t (3 Hr s)

Level of Know ledge: Work ing Know ledge


Social, cu lt u r al, legal, econ omic, polit ical, fin an cial, t ech n ological an d oth er
en vir on m en t al fact or s of global en vir on m en t.
In for m at ion t ech n ology an d ch an gin g n at u r e of com pet it ion ; Im pact of elect ron ic
com m u n icat ion , ar eas of operat ion an d m odalit ies of in t er n et ; wor ld t r ade
operat ion s t h r ou gh com pu t er s.
In ter n at ion al agen cies in volved in in t er n at ion al t r ade – IMF, EU, EFTA, LAFTA,
NAFTA, ASEAN, SAARC, WTO & URUGUAY ROUND, UNCTAD.

Un i t I I I An al y zi n g Gl obal M ar k et Oppor t u n i t i es an d Dev el opi n g


Dev el opi n g Gl obal Mar k et i n g St r at egi es (9 Hr s)

Level of Know ledge: Work ing Know ledge


Developin g global vision t hr ou gh m ar k et in g r esear ch ; br eadt h an d scope of
in t er n at ion al m ar k et in g r esear ch ; t h e resear ch pr ocess; pr oblems en cou n t ered;
in t er n at ion al m ar k et in g in for m at ion syst em an d m ar k et in g in t elligen ce.

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Em er gin g m ar k et s; m ar k et in g an d econ om ic developm en t ; m ark et in g in a


developin g cou n t ry; developin g cou n t ries as emer gin g mark et s; global m ar k et in g
plan s.
Scr een in g in t er n at ion al m ar k et in g oppor t u n it ies; t ech n iqu es of m ark et select ion
decision s; grou pin g in t er n at ion al mar k et s; gr owt h of for m al mar k et grou ps.
In ter n at ion al bu yer s; pu r ch ase decision pr ocess; an alyzin g t h e in t er n at ion al
bu yer s.
Reason s for in t er n at ion alizat ion ; det erm in in g geograph ic con cen t r at ion ; cou n t r y
select ion ; m ar k et en t r y m odes decision s; geogr aph ic expan sion st r at egies; global
st r at egies.
Com pet it ive st r at egies for global m ar k et in g.
Global segm en t ation ; t ar get in g an d posit ion in g st r at egies; st r at egies for cr eat in g
com pet it ive advan t age-global st r at egic part n er sh ips.

Un i t I V Gl obal M ar k et i n g Mi x (7 H r s)
Level of Know ledge: Work ing Know ledge
International product decisions:
Produ ct ext en sion an d adopt ion ; n ew pr odu ct developm en t ; pr odu ct
st an dar dizat ion v/ s pr odu ct adopt ion ; global br an din g st rat egies; global
m ar k et in g of in du st rial pr odu ct s an d ser vices.
International Pricing decisions:
Pricin g st r at egies & Policies; pr ice escalat ion ; leasin g in in t ern at ion al mark et s;
cou n t er -t r ade as a pr icin g t ool; global pr icin g; t r an sfer pr icin g.
International promotion decisions:
Global adver t ising; cr eat ive ch allen ges; global m edia decisions; adver t isin g
agen cy; sales pr om ot ion ; per son al sellin g an d sales m an agem en t.
In ter n at ion al dist r ibu t ion decision s:- Ch an n el st ru ct u r e; dist r ibu t ion pat t er n s;
ch oice of ch an n els an d ch an n el m em ber s; logist ics m an agem en t -su pply &
dem an d.

Un i t V Gl obal e-m ar k et i n g an d Man agi n g gl obal m ar k et i n g ef f or t (3 Hr s)


Level of Know ledge: Work ing Know ledge
Th e deat h of dist an ce; t ar get in g t h e in dividu al cu st om er - beyon d segm en t at ion ,
livin g in t h e age of t ech n ological discon tin u it ies; New t ech n ologies ch an ge t h e
r u les of com pet it ion ; com pon en t s of t h e elect r on ic valu e ch ain . Negot iat in g wit h
in t er n at ion al cu st om er s, par t n er s an d r egu lat or s. Leader sh ip, Or gan izin g an d
m on it or in g th e global m ar k et in g effor t leader sh ip, pat t ern s of in t ern at ion al
or gan izat ion al developm en t , st r u ct u r in g for global br an ds, global m ar k etin g
au dit . Th e fu t u r e of Global Mar k et in g.

Un i t VI I n t er n at i on al M ar k et i n g – I n di an Per spect i v e (5 Hr s)
Level of Know ledge: Work ing Know ledge
In dian for eign t r ade in t h e era of globalizat ion ; det er m in at ion of expor t s an d
im por t s; m ajor export s; expor t pr odu ct cou nt r y m at r ix; major im por t s; dir ect ion
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of tr ade; balan ce of paym en t of In dia; pr oblem s & pr ospect s of In dia‘s for eign
t r ade sect or . For eign t r ade policy; econ om ic policy liber alizat ion s; Expor t -Im port
policy–an evalu at ion of policy; r egu lat ion & pr om ot ion of for eign t r ade and lat est
policy gu idelin es. Organ izat ion al set u p for export promot ion ; produ ct assist an ce;
m ar k et in g assist an ce; im por t facilit ies for expor t ers; EOU‘S AND EPZ‘S; expor t
h ou ses an d t r adin g h ou ses – an evalu ation , expor t pr icin g an d expor t fin an ce.
Expor t pr ocedu r e an d docu m en t at ion -Pr elim in ar ies; in qu ir y an d offer ;
con fir m at ion of offer ; Expor t licen se; fin an ce, pr odu ct ion / pr ocu r em en t of
goods, sh ippin g space, pack in g an d m ark in g, qu alit y cont rol an d pre-sh ipm en t
in spect ion , excise clearan ce, cu st om s form alities, exch an ge con tr ol for m alit ies,
in su r an ce, sh ippin g t h e goods n egot iat ion of docu m en t s, st an dar dized an d
align ed pr e-sh ipm en t docu m en t s, docu men t s r elat ed t o goods an d sh ipm en t

[Tot al 3 0 Hou r s]
Sk i l l Dev el opm en t

1. An alyzin g cases.
2. Class pr esen t at ion s an d discu ssion s.
3. In t eract ion wit h expor t er s.

Pr escr i bed T ex t

1. Cat eor a, P. R., Grah am , J . L., & Salwan , P. (2008). International marketing.
New Delh i: Tat a-McGr aw-Hill.

Ref er en ces

1. Keegan , W. J . (2008).Global marketing. New Delh i: Pear son Edu cat ion .
2. Ch er u n ilam , F. (2006). International business. New Delh i: Pr en t ice-Hall.

Ex t er n al Ex per t s

1. Dr . Er asi, 2. Dr . San jeevaiah ,


Pr ofessor , Pr ofessor,
Post Gr adu at e Depar tm en t of Com m er ce, Post Gr adu at e Depar t m en t
Ban galor e Un iver sit y. of Com m erce
Ban galor e Un iver sit y.

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V

COR E

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M BA5 31 En t r epr en eur sh i p


2 Cr edi t s
Descr ipt ion

Th is is a cor e paper offer ed in t h e fift h t r im est er t o st u den t s acr oss all


specializat ion s. Stu den t s lear n var iou s aspect s of en t r epr en eu r sh ip in t er m s of
con cept s, oper at ion s, oppor t u n it ies an d ch allen ges.

Learn in g object ives

To m ak e st u den t s u n der st an d t h e differ en t dim en sion s of en t r epren eu r sh ip


an d t o in cu lcat e t h e spir it of en t r epr en eu r sh ip in st u den t s.

Un i t I I n t r odu ct i on (3 Hr s)

Level of Know ledge: Conceptual and Basic


Nat u r e an d im por tan ce of En t r epr en eu r s, En t repr en eu r ial decision m ak in g
process, Role of en t r epr en eu r sh ip in econ om ic developm en t .
En t r epr en eu r sh ip- feelin gs, back gr ou n d an d ch ar act er ist ics, m ot ivat ion , r ole
m odels an d su pport syst em s.
In tr apr en eu r sh ip - Cor por at e ver su s In t r apr en eu r ial cu lt u re, Climate for
In tr apr en eu r sh ip, Est ablish m en t of In trapr en eu r sh ip in or gan izat ion s.

Un i t I I Pl an n i n g (3 Hr s)
Level of Know ledge: Work ing Know ledge
Entrepreneurial process: Iden t ify an d evalu at e oppor t u n it ies, developin g bu sin ess
plan , det er m in e t h e r esou r ces r equ ir ed, pr oject appraisal an d feasibilit y plan .

Un i t I I I Oper at i on s (5 Hr s)

Level of Know ledge: Work ing Know ledge


Creating and starting the venture: legal r equ ir em en t s, m ark et in g st r ategies,
fin an cial plan s an d st affin g t h e ven t u r e.

Un i t I V Gr owt h (1 0 H r s)
Level of Know ledge: Work ing Know ledge
Man agin g growt h an d en din g t h e ven t u r e, Pr epar in g for t h e n ew ven t u r e lau n ch ,
Man agem en t decision s at early st age, m an agin g early gr owt h of t h e n ew ven t u re.
New ven t u r e expan sion - st r at egies an d issu es. Goin g pu blic – at t r act ion s t o
goin g pu blic, en din g t h e ven t u r e – re-or ganizat ion , t u r n ar ou nds, an d liqu idat ion .

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Un i t V Ch al l en ges (3 Hr s)

Level of Know ledge: Work ing Know ledge


Ch allen ges faced by en t r epren eu r s - in dividu als - fr om fam ily - fr om grou ps -
from com m u n it y - fr om societ y

Un i t VI I n t er n at i on al Per spect i v e (3 Hr s)
Level of Know ledge: Work ing Know ledge
In ter n at ion al En t r epren eu r sh ip - In t er nat ion al ver su s Dom est ic
En t r epr en eu r sh ip, En t r epr en eu rial en t r y in t o In t ern at ion al Bu sin ess, Barr ier s t o
en t er in t er n at ion al t r ade, En t r epr en eu r ial part n er in g.

Un i t VI I I n di an Per spect i v e (3 Hr s)
Level of Know ledge: Work ing Know ledge
SSI‘s in In dia – n atu r e, r ole an d gr owt h , facilit ies available, pr oblem s, pr ovision s
for n u r sin g sick Un it s.
[Tot al 3 0 H ou r s]
Sk i l l Dev el opm en t

1. An alyzin g cases.
2. Class pr esen t at ion s an d discu ssion s.
3. In t eract in g wit h en t r epr en eu r s.
4. In t egr at ed appr oach lin k in g specializat ions for ent r epr en eu rsh ip.

Cor e Tex t

1. Hisrich ., Rober t D, Pet ers, Mich ael P. an d Sh eph er d, Dean A, 6 t h edit ion
(2011). Entrepreneurship. New Delh i: Tat a-McGr aw-Hill.

Ref er en ce Tex t s

1. Ku r at k o., Don ald F & Hodgett s, Rich ar d M, (2010). Entrepreneurship. New


Delh i: Th om son .
2. Kaplan ., J ack M, (2007). Patterns of Entrepreneurship. New Delh i:
Th om son .

Ex t er n al Ex per t s

2. Dr . Er asi, 2. Dr . San jeevaiah ,


Pr ofessor , Pr ofessor,
Post Gr adu at e Depar tm en t Post Gr adu at e Depart m en t of
of Com m er ce, Com m er ce
Ban galor e Un iver sit y Ban galor e Un iver sit y.
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M BA 5 3 4 Bu si n ess Et h i cs an d Leader sh i p i n Or gan i zat i on


Cr edi t s 2

Descr ipt ion

Th e cou r se is fr am ed t o cr eat e a syn er gy bet ween Bu sin ess Et h ics an d t h e


Leadersh ip in Or gan izat ion s an d t h e effect each h as on th e ot h er. In t ak ing
decision s, an Or gan izat ion Head, m or e oft en t h an n ot is faced by cer t ain et h ical
dilem m as, decision s on wh ich , m ay affect t h e fu t u r e of t h e Organ izat ion .
Im pr ovin g t h e qu alit y of bu sin ess decision s an d en h an cin g lon g t er m bu sin ess
su ccess t h rou gh u n der st an din g t h e n eeds of an Or gan izat ion an d u t ilizin g t h e
Et h ical valu es t o lead t h e Or gan izat ion in a global econ om y.

Learn in g Object ives

To u nder st an d t h e lin k bet ween an Or gan ization an d Bu sin ess Et h ics


To u nder st an d t h e lin k an Or gan ization Head h as wit h Bu sin ess Et h ics in
leadin g an d Or gan izat ion
To sen sit ize t o t h e n at u r e of et h ical issu es wh ile t ak in g Or gan ization
decision s
To develop a capacit y for et h ical r eason in g an d t o apply t h em in Or gan izat ion
con t ext s
To u nder st an d on an Or gan izat ion Leader r eact s t o var iou s et h ical issu es an d
t ak es decision s

Un i t I I n t r odu ct i on : Th e n at u r e of Leader sh i p an d i t s Par t i ci pat i ve Nat u r e,


Del egat i on an d Em power m en t (6 Hr s)

Level of Know ledge: Un der st an din g t h e n at u r e of Leader sh ip, it s effect iven ess
an d its Level of Con cept u alizat ion
Nat u r e and Defin it ion of Leadersh ip, it s n at u r e an d effect iven ess, it s level of
Con cept u alizat ion , t h e con sequ en ces, Nor m at ive Decision s an d its applicat ion s,
Delegat ion s an d it s applicat ions an d t h e Perceived Em power m en t .

Un i t I I Power an d I n f l u en ce an d t h e Ch ar i sm at i c an d Tr an sf or m at i on al
Leader sh i p (6 Hr s)

Level of Know ledge: Un der st an din g t h e con cept s of Power an d In flu en ce an d t h e


var iou s elem en t s of Ch ar ism at ic an d Tr an sfor m at ion al Leader sh ip
Con cept of Power an d Au t h or it y, t ypes of power , its acqu isit ion s an d it s
con sequ en ces, u se an d effect iven ess of power an d in flu en ce.

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Un i t I I I An essen ce of Leader sh i p Th eor i es an d i t s appl i cat i on s an d sk i l l s,


Leader sh i p i n Team s an d Deci si on Gr ou ps an d Cr eat i n g Et h i cal
Leader sh i p (6 Hr s)
Level of Know ledge: Un der st an din g t h e var iou s Th eor ies of Leader sh ip, Bu ildin g
an d Developin g Effect ive Et h ical Leader sh ip Sk ills
Var iou s Con t in gen cy Th eor ies an d Models an d it s Evalu at ion , Natu re of Team s
an d t h e Det er m in an t s of Team Per for m an ce, Leader sh ip, Pr ocedu r es an d its
Applicat ion s, Decision m ak in g in gr ou ps an d it s applicat ion s, Leader sh ip
Tr ain in g & Tr ain in g Progr am , Et h ical Leader sh ip, Gen der & Leader sh ip Cu lt u r es
an d Man agin g Cu lt u r e an d Diver sit y.

Un i t I V Bu si n ess Et h i cs i t s Val u es an d i t s Code (3 Hr s)


Level of Know ledge: Con cept u al an d Basic u n der st an din g of Man agin g an d
per for m in g et h ics in bu sin ess
Nat u r e of bu sin ess et h ics an d valu es, Sou rces of et h ical an d ph ilosoph ical
syst ems, cu lt u r al exper ien ce an d legal syst em. Fact or s in flu en cin g bu sin ess
et h ics – leader sh ip st r at egy an d perform ance, en vir on m en t corpor at e cu lt u r e,
in dividu al ch ar act er ist ics, Man agin g codes of et h ics, et h ics com m it t ees, h ot lin es,
et h ics t r ain in g pr ogr am s an d laws en for cin g et h ical con du ct .

Un i t V Fu n ct i on al Ar eas of Man agem en t an d Et h i cs (6 H r s)


Level of Know ledge: Con cept u al Pr esen t at ion s.
Et h ics in HRM – Cash an d in cen t ive plan s, perfor m an ce appr aisal, em ploym en t
an d pr ivacy issu es, r est r u ct u r in g an d layoffs, wages empowerm en t of t h e
weak est .
Et h ics in m ar k et in g – Process r elat ive et h ics, pr odu ct r elat ive et h ics, compet it ion
r elat ive et h ics
Et h ics in fin an ce an d accou n tin g – in vest m en t decision s, disclosu r e n or m s,
in sider t r adin g n or ms.
Et h ics in produ ct ion an d oper at ion s m an agem en t – Wor k er safet y, pr odu ct
safet y, qu alit y, en vir on m en t an d wor k er ‘s r igh t s.

Un i t VI Et h i cs i n Bu si n ess Di sci pl i n e (3 Hr s)
Level of Know ledge: Con cept u al an d An alysis
Et h ics in global bu sin ess – et h ical pr in ciples gover n in g global bu sin ess, et h ics
r elat ion t o adapt in g h ost cou n t r ies cu lt u r e an d n or m s, issu es r elat in g to
n egot iat ion s an d providin g access t o less developed cou n t r ies, avoidin g
san ct ion s, pr ot ect ion of in t ellect u al pr oper t ies. Pr essu r es for et h ical con ver gen ce,
et h ical pr in ciples gover n in g global bu sin ess.
[Tot al 3 0 H ou r s]

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Sk i l l Dev el opm en t

1. Pract ical issu es in t h e Fu n ct ion al ar eas of Leader sh ip, Bu sin ess


Man agem en t an d Et h ics.
2. Gr ou p Pr esen t at ion s
3. Un der st an din g Or gan izat ion s sit u at ion pr actically

Cor e Tex t

1. Har t m an Lau r a P., (2008). Perceptiveness in Business Ethics. McGraw – Hill


In t er n at ion al Pu blicat ion s.
2. Gar y A. Yu k l, (2008). Leader sh ip in Organizations. Pear son .

Ref er en ce

1. Ch ak rabor t h y S.K., (1999). Et h ics in Management – Vedantic Perspective.


Oxfor d Un iver sit y Pr ess.

Ex per t Mem ber

Dr . Su bh ash Sh ar m a
Dir ect or
In dian Bu sin ess Academ y
Ban agalor e.

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V

F I NA NCE

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M BA 50 2 Weal t h M an agem en t

2 cr edi t s
Descr ipt ion

Wit h fin an cial plan n in g em er gin g as a ver y pr ospect ive career oppor t u n it y,
wealt h m an agem en t cou r se in t r odu ces t h e st u den t s t o t h e n u an ces of var iou s
in vest m en t aven u es, life cycle of in vest ors, t h eir object ives an d asset allocat ion .
Th is cou rse br in gs in th e applicat ion of var iou s con cept s wh ich h as been learn t
in ot h er cou r ses.

Learn in g Object ives

To pr ovide st u den t s wit h a con cept u al an d an alyt ical fr am ewor k of


evalu at in g a secu r it y.
To pr ovide st u den t s wit h a con cept u al an d an alyt ical fr am ewor k of
differ en t fin an cial in st ru m en t s, t h eir r isk an d r et u r n s an d st r at egies in
m an agin g fu n ds.
To fam iliar ize st u den t s wit h por t folio m an agem en t t ech n iqu es t h at
ch allen ge a fin an cial m an ager.

Pedagogy

Class r oom lect u r es, Role play, Case st u dy, Pr oblem solvin g, Web exer cises an d
Project work

Un i t I Fi n an ci al Pl an n i n g an d Weal t h M an agem en t (5 Hr s)

Level of Know ledge: Conceptual and Work ing


In tr odu ct ion t o fin an cial plan n in g, Life cycle an alysis, Fin an cial plan n in g
process, In t r odu ct ion t o in vest m en t s, Investm en t man agem en t pr ocess, Plan n ing
for fu t u re – College fu n din g, Syst em at ic in vest men t s, Ret ir em en t plan n in g an d
Est at e plan n in g, St r u ct u r in g fin an cial plan s, In t r odu ct ion t o wealt h
m an agemen t - Basics – Role of ban k s – Im por t an ce of wealt h advisor y - Role of
privat e ban k er – HNWI – Dr iver s of wealth – Global perspect ive – In dian
per spect ive – Wealt h m an agem en t pr ocess – Wealt h cr eat ion cycle – Crit ical
issu es, In t r odu ct ion t o asset class, Com pu t at ion of r isk an d r et u r n .

Un i t I I Rel at i on sh i p Man agem en t (3 Hr s)

Level of Know ledge: Conceptual and Work ing

Basics – Process – Clien t segm en t at ion – Pr ofile – Expose – St r ategize – Execu t e –


Mon it or – Review – St rat egic valu e for mu la – Effect ive com m u n icat ion and
Negot iat ion

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Un i t I I I Fi n an ci al Pr odu ct s (7 Hr s)

Level of Know ledge: Conceptual and Work ing


Com m on st ock an d pr efer red st ock , Money m ark et secu r it ies, Bon ds - Tr easu r y,
Gover n men t , Mor t gage back ed secu rit ies, Cor por at e an d mu n icipal bon ds,
Con ver t ible an d zer o cou pon bon ds, In su r an ce cu m in vest men t pr odu ct s,
Mu t u al fu n ds – ETF an d REIT an d Der ivat ive pr odu ct s – Opt ion s an d fu t u r es.
Valu ation of com m on st ock s, Pr efer r ed st ock s, Debt in st r u m en t s an d der ivat ives

Un i t I V Asset Al l ocat i on an d St r at egi es (5 Hr s)

Level of Know ledge: Conceptual and Work ing


Asset allocat ion decision , Equ it y por t folio st rat egies – Act ive vs passive,
Man agem en t st r at egies, Valu e vs gr owt h in vest in g, Asset allocat ion st r at egies,
Der ivat ive st r at egies – Usin g in dex opt ion s, St ock opt ion s, In dex fu t u r es an d
st ock fu t u r es in h edgin g, specu lat ion an d ar bit r age, Bon d por tfolio man agem en t
st r at egies – Passive – Bu y an d h old, In dexin g – Act ive – in terest r at e an t icipat ion ,
Valu ation an alysis, Cr edit an alysis, Yield spr ead an alysis an d Bon d swaps –
Cor e plu s m an agemen t st rat egy – Im m u n izat ion st r at egies.

Un i t V Al t er n at i v e I n v est m en t s (5 Hr s)

Level of Know ledge: Conceptual and Work ing


Hedge fu n ds – Pr ivat e equ it y fu n ds – Ven t u re capit al fu n ds – Real est at e –
Preciou s met als - Ar t

Un i t VI Ev al u at i on an d I n vest m en t Ph i l osoph i es (5 Hr s)

Level of Know ledge: Conceptual and Work ing


Com posit e equ it y por t folio per for m an ce m easu r es – Tr eyn or ‘s r at io, Sh ar pe‘s
r at io, J en sen ‘s m easu r e an d Fam a‘s m easu r e, Com ponen t s of in vest m en t
per for m an ce – Select ivit y, Diver sificat ion an d r isk , Asset class dist ribu t ion
an alysis, Evalu at ion of bon d por t folio per for man ce.

Ben jam in Gr ah am ., Warr en Bu ffet an d Pet er Lyn ch , Investment Philosophy .

[Tot al 3 0 H ou r s]

Ref er en ce Book s

1. Ash iya Man ish ., Wealth Management. ICFAI Pr ess.


2. Facr ber Esm e., All about Investing. Tat a McGr aw – Hill Pu blicat ion s.
3. Introduction to financial planning by Indian Institute of Bank ing & Finance.
Taxm an n Pu blicat ion s P Lt d.

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4. Du n & Br adst r eet .,( 2009).Wealth Management. New Delh i: Tat a McGr aw Hills
Pu blicat ion s.
5. Kapoor J ack R., Dlabay L R, Hu ges R J,(2008). Personal Finance, New Delh i:
Tat a Mc-Gr aw Hills Pu blicat ion s.

Ex t er n al Ex per t Adv i sor :

Mr.Bish al Ch h et r i, Fou n der Dir ect or


East Mer idian Wealt h Man agem en t Ser vices P Lt d, Ban galor e.

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M BA 5 0 3 I n sur an ce
2 Cr edi t s
Descr ipt ion

Th is is a fin an ce elect ive cou r se. Th e cou r se gives a basic k n owledge abou t t h e
u n iqu en ess of th e In su r an ce bu sin ess. It en ables t h e par t icipan t s t o u n derst an d
t h e m u lt i disciplinar y fu n ct ion s of an In su r an ce or ganizat ion . Th e cou r se
cr eat es t h e in t er est am on g t h e par t icipan t s in t h e em er gin g areas lik e
Un der wr it in g, Act u ar ial, Legal an d Loss assessm en t .

Learn in g Object ives

Mu lt iple pedagogies an d act ive cou r se part icipan t s sh ou ld m ak e t h is cou r se as


u sefu l fou n dat ion for con t in u ed pr ofession al developm en t in t h e ar ea of
In su r an ce Sect or .

To sen sitize t h e st u den t s to var iou s aspect s of r isk m an agem en t th rou gh


t h e veh icle of in su r an ce.
To st u dy t h e st ru ct u r e of in su r an ce pr odu ct s
To en able t h e par t icipan t s t o lear n t h e dist in ct ion bet ween r isk
m an agem en t , Gen n er al Man agem en t m an agem en t from in su r an ce
m an agem en t .
To u n der st an d paid-u p valu es, su r r en der valu es, loan valu es & n on -
forfeit u r e r egu lat ion s.
To descr ibe t h e eviden ces th at in dicat es in t en se com pet it ion s in t h e
in su r an ce indu st r y.
To ou t lin e t h e m ost lik ely ch an ges in t h e fu t u r e en vir on m en t of in su r an ce
in du st r y.

Un i t I I n t r odu ct i on an d Ov er v i ew (3 Hr s)

Level of Know ledge: Conceptual and Basic


Gen n eral Man agem en t r isk lik e r isk ar isin g ou t of fir e, m ar in e, com m er cial,
ear t h qu ak e, st r ik e an d riot an d life r isk an d m an agem en t of su ch risk s.-
Hist or ical developm en t of r isk m an agem en t , ORM Model of r isk man agem ent .
Basic cat egor ies -t ypes of pu r e r isk – han dlin g r isk – in su rable risk – t ypes of
in su r an ce - Risk Man agem en t - Object ives – st eps.

Un i t I I I n su r a n ce Con cep t s (7 Hr s)

Level of Know ledge: Conceptual and Work ing


Over view of In su r ance - Place in fin an cial syst em – concept & role – pu r pose &
n eed – social secu r it y – r ole in econ om ic developm en t – r egu lat ion s -
Fu n damen t al Pr in ciples - life - Indem nit y – in su r able in t erest – su br ogat ion –

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u tm ost good fait h – con t r act s - Con t r act con dit ion s – in su r able in t er est –
assign m en t – lim itat ion s – con t r ibu t ion – proxim at e cau se
Un i t I I I Li f e I n su r an ce Pr odu ct s (4 Hr s)

Level of Know ledge: Conceptual and Work ing


Life In su r an ce Pr odu cts –Ter m – en dowm en t – m on ey back – Un it lin k ed – wh ole
life – an n u it ies - Opt ion s – r ider s – gu ar an t ees – gr ou p – pen sion – r u r al – social

Un i t I V Gen n er al M an agem en t I n su r an ce Pr odu ct s


(6 Hr s)

Level of Know ledge: Conceptual and Work ing


Gen n eral Man agem en t in su r an ce produ ct s – Fir e – m ar in e- Mot or -t h ir d par t y –
per son al acciden t - Liabilit y: Em ployers‘ liabilit y, Pu blic Liabilit y- lin k ed t o ot h er
t ypes of in su r an ce su ch as pr oper t y, m arin e et c., Produ ct Liabilit y, Profession al
In dem n it y. Pr oper t y dam age: r esiden t ial bu ildin g, moveable pr oper t y,
com m er cial bu ildin g, lan d veh icles, mar in e cr aft an d air cr aft . Fin an cial Loss:
Pecu n iary loss, Fidelit y gu ar ant ee, Bu sin ess in t er r u pt ion cover (con sequ en t ial
loss). Healt h In su r an ce.
Rein su r an ce: Pr opor tion al Rein su r an ce – qu ot a sh ar e, su r plu s. Non -Pr oport ion al
Rein su r an ce- Excess of loss, St op loss.

Un i t V Un der wr i t i n g (3 Hr s)

Level of Know ledge: Practical Work ing


Docu m en t s & Pr em iu m s - Pr oposal – policy – r en ewals – claim s – endor sem en t s
– pr em iu m calcu lat ion s - ben efit s - Un der wr it in g - Rat in g r isk – pr em iu m fixin g.
Un der wr it in g an d Act u ar ial Fr amewor k : Basics of u n der writin g in Life, Gen n er al
Man agem en t an d Rein su r an ce; Im por t ance of Act u ar ial Framewor k in In su r an ce
(scope an d basic applicat ion ); Pr em iu ms an d Produ ct Pr icin g (basic differ en ce in
Life an d Gen n er al Man agem en t In su r an ce m et h odology); Asset Liability
Man agem en t (basic differ en ce bet ween Gen n er al Man agemen t an d Life
in su r an ce); Valu at ion s of In su r an ce compan y an d solven cy.

Un i t VI I n di an I n su r an ce Mar k et (2 Hr s)

Level of Know ledge: Conceptual and Work ing


Processes - St r u ct u r e – pr ospect in g – sales – pr oposal – qu er ies – u n der wr it in g –
policy ren ewals – claim s - ben efit s - Sales & Mar k et in g - Ch an n els – advert isin g –
st r at egies – com pet ition .
In su r an ce mar k et in In dia- Pr ivat e life in su r an ce com pan ies in In dia, Pr ivate
Gen n eral Man agem en t In su r an ce com pan ies in In dia, Privat e Rein su r an ce
com pan ies in In dia, Basic IRDA r egu lat ion s for In su r an ce com pan ies.

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Un i t VI I Fi n an ci al Pl an n i n g (2 Hr s)

Level of Know ledge: Conceptual and Work ing


Fin an cial Plan n in g - Needs an alysis – life cycle plan n in g – asset allocat ion – r isk
cover s – t axat ion

Un i t VI I I Regul at i on s (3 Hr s)

Level of Know ledge: Conceptual and Work ing


Regu lat ion s - In su r an ce act s – code of con du ct – agen t s – agen cy law –
com m ission st r u ct u r e - Advisors - Role – fu n ct ions – r equ ir em en t s – sales – k ey
su ccess fact or s

[Tot al 3 0 H ou r s]

Ref er en ce Book s

1. Life In su r an ce – IC 33 – In su r an ce In st it u t e of India
2. Gen n er al Man agemen t In su r an ce – IC 34 - In su r an ce In st itu t e of In dia – select
ch apt er s
3. Geor ge, R. E. (2008). Principles of risk management and insurance (10 th ed.).
Pear son Addison Wesley.
4. Vau gh an , E. J ., & Vau gh an , T. (2012). Fundamentals of risk & insurance (9 th
ed.). Wiley In dia.
5. The Actuary India Magazine fr om t h e In st it u te of Act u ar ies of In dia.

Ex t er n al Ex per t Adv i sor

Mr.Mah idh ara Davan ger e V


MBA,MFC,Msc(Mat h s),DAT(UK)
Corpor at e In vest m ent Con su lt an t
Pram ar t h a In vest men t Par t n er s
Ban galor e

Websi t es:

In su r an ce com pan ies in In dia

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M BA5 62 M er ger s, Acqu i si t i on s an d Rest r u ct ur i n g


2 Cr edi t s
MERGERS, ACQUISITIONS AND RESTRUCTURING
Descr ipt ion

Th is cou r se is offer ed as fin an ce elect ive. Th is cou r se aim s t o u n der st an d t h e


cor por at e st r at egies fr om m er ger s an d acqu isit ion s per spect ive. Differ en t issu es
con cer n in g valu at ion du r in g M& A for m s a par t of t h is cou rse lear n in g. Th e legal
an d r egu lat ory issu es bein g so im por t an t t o M& A, for m s a par t of t h e cou r se
lear n in g.

Learn in g Object ives

To expose t h e st u den t s t o t h e cr it icalit y of em er gin g field of Merger s,


Acqu isit ion s an d Cor por at e r est r u ct u rin g t h r ou gh
o Mast er t h e lan gu age an d pr ocesses of M& A
o Ident ify M& A issu es wor t h at t en t ion .
o An alyze an M& A t r an sact ion r igor ou sly.
o Develop a con cept , design a deal, an d pr esen t a pr oposal for an M& A
t r an sact ion .
o Form an opin ion abou t a pr oposed deal.
To provide t h e stu den t s wit h or ien tat ion of m odalit ies t o pr ocedu r al
per spect ives of t h e M& A issu es in clu din g t h e r egu lat or y com plian ces, RBI an d
SEBI gu idelin es, ot her legal aspect s an d t h e fin an cial aspect s.
To pr ovide coh esive an d coh er en t u n der st at in g of t h e HR an d th e St r at egy
issu es based on case st u dy m et h odology.
To pr ovide st u den t s wit h oppor t Un it y of in t er act in g with exper t s in t h e ar ea
for solicit in g solu t ion s t o t h eir pr esen t an d pot en t ial bu sin ess con cer n s.

Un i t I Ov er vi ew of Cor por at e Rest r u ct u r i n g (3 Hr s)


Level of Know ledge – Conceptual and Basic
In tr odu ct ion . Hist or y of Mer ger Movem en t s. For m s of Cor por at e Rest r u ct u r in g:
Expansion s, Mer ger s an d Acqu isit ion s, Ten der Offer s, J oin t Ven t u r es, Sell Offs,
Spin offs, Split offs, Split u ps, Divest it u r es, Em ployees St ock Opt ion Plan s
(ESOPs), Equ it y Carve Ou t s, Mast er Lim it ed Par t n ersh ip (MLP). Cor por at e
Con t r ol Prem iu m , Bu yback s, St andst ill Agr eem en t s, Lever aged Bu you t s.

Un i t I I Over v i ew of Mer ger s an d Acqu i si t i on (4 Hr s)


Level of Know ledge: Conceptual and Basic
Merger Process: Five-st age m odel. Econ om ic r at ion ale for M& A. Major t ypes of
Mer ger s- Hor izon t al m er ger s - Ver t ical m er ger s - Con glom er at e m er gers -
Con cen t r ic Mer ger s. Fr am ework for an alysis of m er ger s. Or gan izat ion lear n in g
an d or ganizat ion capit al. Th e Role of in du st r y life cycle, Pr odu ct life cycle in
M& A.

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Un i t I I I Cost an d Ben efi t of Mer ger (4 Hr s)


Level of Know ledge: Work ing Know ledge
Cost an d ben efit an alysis of mer ger (m er ger s as a capit al bu dget in g decision ) -
Sh ar e exch an ge r at io - Pr oblems of calcu lat in g pr e an d post m er ger
per for m an ces.

Un i t I V Th eor i es of M er ger s (3 Hr s)
Level of Know ledge: Conceptual and Work ing Know ledge
Theories of merger : Efficien cy t h eor ies - Differ en t ial efficien cy - In efficien t
m an agemen t - Operat in g syn er gy - Pu r e diver sificat ion - Fin an cial syn er gy -
St rat egic r ealign m en t t o ch an gin g en vir on m en t s – Un dervalu at ion - In for m at ion
an d sign alin g - Agen cy pr oblem s an d m an ager ialism - Hu br is h ypot h esis.

Un i t V Val u at i on (1 0 Hr s)
Level of Know ledge: Conceptual & Work ing Know ledge
Mu lt iples – var iou s k in ds of m u lt iples an d h ow t o view t h is fr om t h e per spect ive
of M& A. Wh at ar e t h e fact ors wh ich im pact t h e m u lt iple an d h ow t o fin d t h e
r igh t m u lt iple t o valu e t h e compan y. Risk fr ee r at e of r et u r n – Key t h in gs t o
r em em ber wh ile doin g cr oss bor der M& A. Bet a- Wh at fact or s im pact bet a.
Lever ed an d u n lever ed bet a. Valu ation du r in g special sit u at ion of M& A- growt h
com pan ies, dist r ess com pan ies, st able growt h com pan ies, list ed an d u n list ed
com pan ies, volu m e an d liqu idit y discou n t , com pan ies wit h n egat ive cash flows,
cash r isk com pan ies, IRR expect at ion s, con tr ol pr em iu m . Valu at ion for cash Vs
st ock deals. Comm on m ist ak es / biases at t h e time of valu at ion . Negot iat ion for
valu at ion in M& A deals – con vert st r u ct u r e, war r an t st r u ct u r e an d ot h er ways of
st r u ct u r in g opt ion s. Special sit u at ion in valu at ion – SEBI valu at ion r u les,
t ak eover code valu at ion r u les, FDI valu at ion r u les.

Un i t VI Legal an d Cu l t u r al Aspect s i n M er ger (3 Hr s)


Level of Know ledge: Conceptual
Or gan izat ion al an d h u m an aspect s – m an ager ial ch allen ges of M & A - - Legal
an d r egu lat or y fr am e wor k of M & A – pr ovision s of com pan y‘s act 1956 - In dian
In com e Tax act 1961 - SEBI tak eover code

Un i t VI I Tak e Ov er Def en ses (3 Hr s)


Level of Know ledge: Conceptual & Work ing Know ledge
Tak eover defen ses – fin an cial defen sive m easu r es – Coer cive offer s an d defen se –
an t i-t ak eover am en dm en t s – poison pill defen se.

[Tot al 3 0 H ou r s]
Sk i l l Dev el opm en t

1. Gr ou p pr esen t at ion s on var iou s opt ion s of m er ger fin an cin g.


2. Pract ical pr oblem s in appraisal t ech n iqu es
3. Case st u dies
4. Presen t at ion s on merger n ews u pdates.
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Pr escr i bed T ex t s

1 West on ., Fr ed,( 2001). Mergers & Acquisitions. McGr aw Hill.


2 Galpin ., Tim oth y J , Her n don , Mar k . J osseyBass,( 2007). The Complete Guide
to Mergers and Acquisitions: Process Tools to Support M& A Integration at Every
Level. 2n d edit ion .
3 Feldm an , Mar k L / Spr at t , Mich ael Freder ick ., (1999 ). Five Frogs on A Log: A
CEO's Field Guide to Accelerating the Transition in Mergers, Acquisitions, and
Gut Wrenching Change. 1st edit ion , New Yor k : Harper Bu sin ess.

Ref er en ces

1. (2001).Harvard business review on mergers and acquisitions. Bost on : Har var d


Bu sin ess Sch ool Pr ess.
2. Bu r r ou gh ., Br yan , Helyar , Joh n ,( 1990). Barbarians at The Gate: The Fall of
RJR Nabisco. 1 st e, New Yor k : Har per & Row;. xvi, 528 p., 32 p of plat es
ISBN: 0060161728. Collin s Bu sin ess 2008.
3. Gau gh an ., Pat r ick A, (2010 ). Mergers-What Can Go Wrong and How to
Prevent it. 1st edit ion , Wiley Fin an ce.
4. Dam odar an ., Ash wat h ,( 2009), Damodaran on Valuation. 2e, J oh n Wiley.
5. Gau gh an ., Pat rick A,( 2009). M& A and Corporate Restructuring. Wiley.

Ex t er n al Ex per t Adv i sor :

Mr.Am it Ku m ar Rat h i
Vice Pr esiden t
Un it u s Capit al
Ban galor e

Li st of Case St u dy :

1. Or acle's Acqu isit ion of peoplesoft


2. Th e Adidas Reebok m er ger
3. eBay's acqu isit ion of sk ype: Will t h e 'Gam ble' Wor k ?
4. HP com paq: A failed m er ger ?
5. Th e Gu cci LVMH bat t le
6. Th e Polar is Or bit ech Mer ger
7. Valu in g Sify's Acqu isit ion of In dia wor ld
8. Holcim 's Acqu isit ion s in 2005
9. Th e Mor gan St an ley Dean Wit t er Mer ger
10. Disn ey's Acqu isit ion of Pixar
11. News Cor p in 2005: Con solidat ing Th e Dir ecTV Acqu isit ion
12. Tat a Tet ley: Man agin g t h e Tet ley Acqu isit ion
13. AT& T in 2005: Mer gin g Wit h SBC
14. Righ t Now Tech n ologies (Har var d Bu sin ess Sch ool Case)
15. J et Air ways' At t em pt ed Acqu isit ion of Air Sah ar a

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M BA 5 7 4 St r at egi c Fi n an ci al Man agem en t

2 Cr edi t s
Descr ipt ion

Th is paper is offer ed as a fin an ce elect ive for t h e MBA pr ogr am m e. It develops an


in sigh t in t o t h e st r at egic aspect s to in vest m en t s. It goes beyon d th e con ven t ion al
valu at ion m etr ics an d focu ses on valu e cr eat ion fr om in vest or s per spect ive. Th e
im por t an ce of m an ager ial compen sat ion , agen cy pr oblems an d et h ics ar e lear n t
in t h is cou r se.

Learn in g Object ives

To pr ovide st u den t s wit h a con cept u al an d an alyt ical fr am ewor k of st rat egic
fin an cial man agem en t .
To en able t h e st u den t s t o bu ild fu r t h er on t h e con cept s wh ich wer e lear n t
t h r ou gh t r adit ion al valu at ion t ech n iqu es.

Un i t I St r at egy an d Bu si n ess M odel (2 Hr s)

Level of Know ledge: Conceptual


Con cept of St r at egy; Cor por at e St r at egy; Diversificat ion an d Valu e Cr eat ion ;
Bu sin ess Level St rat egies; Bu sin ess Model; In n ovat ive St r ategies an d Bu sin ess
Models.

Un i t I I Cor por at e Obj ect i v e (4 Hr s)

Level of Know ledge: Conceptual


Logic of Sh ar eh older Wealt h Maxim izat ion ; Lim itat ion s of t h e Sh ar eh older
Wealt h Maxim izat ion Pr in ciple; St ak eh older Th eor y; En ligh t en ed Valu e
Maxim izat ion ; Cor por at e Social Responsibilit y; Creat ion of Sh ar ed Valu e; Tr iple
Bot t om Lin e.

Un i t I I I St r at egi c Fi n an ci n g Deci si on s (4 Hr s)

Level of Know ledge: Conceptual and Work ing


Capit al St r u ct u r e an d Valu e in a Perfect Wor ld; Im perfect ion s an d Capit al
St ru ct u r e; Sign alin g Th eor y; Tools for Developin g an Effect ive Capital St r u ct u r e;
Gu idelin es for Capit al St r u ct u r e Plan nin g; Dividen d Policy an d Firm Valu e;
Im plicat ion s of Real Wor ld Im per fect ion s; Dividen d Policy For m u lat ion ; Rat ion ale
an d Object ion s t o Sh ar e Bu yback s; Sh ar e Bu yback s an d Valu ation .

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Un i t I V Capi t al Al l ocat i on (4 Hr s)

Level of Know ledge: Conceptual and Work ing


St ren gth en in g t h e Lin k s Bet ween St rat egy an d Capit al Bu dget in g; Br idgin g t h e
Gu lf Bet ween St r at egic Plan n in g an d Fin an cial An alysis; In vestm en t in
Capabilit ies; Real Opt ion s; In vest m en t Tim in g Str at egy; Man agem en t of Capit al
Project s; Disciplin in g t h e Capit al Bu dget in g Pr ocess for Sm all Tick et It ems; Th e
Post -Au dit .

Un i t V Val u e Based Man agem en t (1 0 Hr s)

Level of Know ledge: Conceptual and Work ing


Met h ods an d Key Pr em ises of VBM; Mar ak on Appr oach ; Alcar Appr oach ;
Mck in sey Appr oach ; St ern St ewart Appr oach ; BCG Appr oach .
Tr adit ion al m easu res of EPS, ROI, EBIT, EBITDA, ROCE, RONA et c. New metr ics
of Mar k et t o Book Rat io (MBR), Total sh ar eh older Ret u r n (TSR), Total Bu sin ess
Ret u r n (TBR), Mar k et Valu e Added (MVA), Econ om ic Valu e Added (EVA), Fu t u re
Gr owt h Valu e (FGV), Cash Valu e Added (CVA), Cash Flow Ret u r n on In vest m en t
(CFROI) an d t h e Balan ced Scor e Cor d (BSC).
Lesson s fr om t h e Exper ien ces of VBM Adopt er s.

Un i t VI St r at egi c Cost Man agem en t (4 Hr s)

Level of Know ledge: Conceptual and Work ing


Th e Gu idin g Prin ciples of St r ategic Cost Man agem en t ; Str at egic Cost
Man agem en t – Key con cept s; Cost Dr iver s – St r at egic Views; Valu e Ch ain
An alysis; In st r u m ent s of St r at egic Cost Man agem en t – Act ivit y Based Cost in g
an d Man agem en t ; Tar get Cost in g; Life Cycle Cost in g; Ben ch Mar k in g.

Un i t VI I Cor por at e Gov er n an ce (2 Hr s)

Level of Know ledge: Conceptual


Diver gen ce of In t er est ; Types of Cor por at e Gover n an ce Mech an ism s; Key
Prin ciples of Good Cor por at e Gover n an ce; Cor por at e Govern an ce Arou n d th e
Wor ld; Boar d of Dir ect ors; Au dit in g; In vest or Com mu n ication ; In cen t ive
Com pen sat ion .

[Tot al 3 0 H ou r s]
Sk i l l Dev el opm en t

1. Wor k in g ou t Valu e m et r ics for com pan ies u sin g ‗Pr owess‘ dat a base an d u sin g
excel.

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Pr escr i bed T ex t

1. Ch an dr a, P. (2011). Corporate valuation and value creation. New Delh i: Tat a


McGr aw-Hill.

Ref er en ces

1. J ak h ot iya, G. P. (2011). Strategic financial management (2 n d ed). Noida: Vik as


Pu blish in g Hou se.
2. Dam odar an , A. (2010). Applied corporate finance: A user’s manual (2 n d Ed).
New Delh i. Wiley In dia.
3. Goel, M. (2011). Strategic financial management. New Delh i. Wiley In dia.
4. Sm it h , C. (1990). The Modern Theory of Corporate Finance (2 ND Ed). New
Delh i: Tat a McGr aw-Hill.
5. You n g, S. an d O'Byr n e, S. (2000). EVA and value-based management: A
practical guide to implementation. New Delh i: Tat a McGr aw-Hill.
6. Copelan d, T. E.; West on , J . F. an d Sh ast r i, K. (2005). Financial theory and
corporate policy (4 th ed). New Delh i: Pear son Edu cat ion .

Ex t er n al Ex per t Adv i sor

Mr.Am it Ku m ar Rat h i
Vice Pr esiden t
Un it u s Capit al
Ban galor e

Usefu l Web Lin k s:

Www.mck in sey.com

www.st er n st ewar t .com

www.m ar ak on .com

www.bcg.com

www.lek .com

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M BA 57 8 Sm al l an d M edi um En t er pr i se (Add-On / Opt i on al


Cour se) 1 Cr edi t

Descr ipt ion

Th is cou rse is offer ed as an add-on / opt ion al t o t h e stu den t s of MBA


progr amm e (m ain ly Fin an ce Gr ou p) t o provide a pr act ical u n der st an din g of
var iou s issu es con n ect ed t o Sm all an d Mediu m En t er pr ises in clu din g set t in g u p
of, fin ancin g, legal issu es an d r eh abilit at ion . Fu n din g SME by ban k s is gain in g
im por t an ce in view of t h e impor tan t r ole t h at SMEs ar e playin g in t h e over all
gr owt h of ou r In dian econ om y. Pr ovidin g su ch a cou r se will offer ou r st u den t s a
cu t t in g edge wh ile aspir in g t o h ave a car eer in a ban k .

Learn in g Object ives

To u nder st an d var iou s issu es wh ile set t in g u p a SME by an en t r epren eu r


To gain k n owledge of appr aisin g a SME proposal fr om m ar k et in g an d fin an ce
per spect ive an d fu n din g
To lear n t h e r eh abilit at ion issu es con n ect ed wit h SMEs

Un i t I SM E Con cept s (1 Hr s)

Level of Kn owledge – Work in g Kn owledge


Nat u r e an d developm en t of En t r epr en eu rsh ip in SME bu sin ess. En t r epr en eu rial
decision pr ocess – Compon en t s of in du st r ial act ivit y an d it s ch aract er ist ics –
Role of SMEs – Con cept s an d defin it ion of SME – Th e Micr o, Sm all an d Mediu m
En t er pr ises Developmen t Act , 2006. In st it u t ion al su ppor t for SMEs- Govern m en t
Policy regar din g SMEs in In dia. Growt h an d perfor m an ce of SMEs.

Un i t I I Fi n an ci er s Appr ai sal Of Sm e Pr oposal Fr om M ar k et i n g Per spect i ve


(2 Hr s)

Level of Kn owledge – Work in g Kn owledge


Mar k et in g con cept s r elevan t t o SMEs (Rin g Toss Gam e) – St art in g t h e bu sin ess
– Basic bu sin ess idea an d in n ovat ion – Opport u n it y r ecognit ion – Ch oice of
produ ct - Plan n in g an d developm en t pr ocess -Mar k et segm en t at ion an d it s
r elevan ce t o SME. Produ ct m obilit y an d diver sificat ion . Nin e su ccessfu l br an d
st r at egies t o bu ild win n in g bran ds.

Un i t I I I Legal I ssu es For SMES (1 Hr )

Level of Kn owledge – Work in g Kn owledge

Legal issu es in set t in g u p t h e organ izat ion s wit h r espect t o var iou s for m s of
or gan izat ion s. St at u t or y regist r at ion s an d clear an ces r equ ir ed for set t in g u p a

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SME. SARFASI Act . Equ it able m or t gage, pledge an d h ypot h ecat ion - t h e legal
issu es in volved.

Un i t I V Pr oj ect Appr ai sal An d Pr epar at i on (3 Hr s)

Level of Kn owledge – Work in g Kn owledge


Tech n o econ om ic feasibilit y st u dies. Man Mach in e Mat er ials u t ilizat ion .
Assessm en t of plant capacit y. In ven t or y con t r ol an d m at erials m an agem en t -
J u st in t im e pr odu ct ion , plan n in g an d con t r ol. Mak e or Bu y decision . Cost in g,
Pricin g an d Pr odu ct ivit y m ix. Wor k in g Capit al assessm en t - Balan ce Sh eet
prepar at ion an d an alysis- Cash Flows relevan t for loan san ct ion s- Applicat ion
an d r elevan t for mat . Th e aspect s wh ich a ban k look for in a pr oposal befor e
san ct ion ing.

Un i t V Fi n an ci n g A New Ven t u r e (3 Hr s)

Level of Kn owledge – Work in g Kn owledge


Sou r ces of capit al – over view. Debt or Equ it y fin an cin g. In t ern al or exter n al
fu n ds. Fu n din g from ban k s an d fin an cial in st itu t ion s. Var iou s sch em es an d t ype
of loan s: Cash Cr edit Loan s, Mediu m an d Sh or t t er m loan s, Collater al Free
Loan s- Clean Cash Cr edit an d Clean Ter m Loan s, Com posit e Loan s, Pr e-
sh ipm en t an d Post -Sh ipmen t export pack in g cr edit , Non fu n d based loan s - LC /
Gu ar an t ees, SME Tr an spor t Oper at or s fin an cin g sch em es, Mor tgage loan s.
Relevan ce of ban k cr edit r at in g in appr aisal an d san ct ion . CRISIL an d ICRA
cr edit r at in g agen cies, Gover n m en t an d Developm en t al agen cies su ppor t .

Un i t VI Reh abi l i t at i on of Si ck SM ES (1 Hr )

Level of Kn owledge – Work in g Kn owledge


St resses an d st r ain s of a SME en t r epr en eu r (a gam e). Problem s for SME-
Sick n ess in SME- Cr it er ia t o iden t it y sick n ess, cau ses, sym pt om s an d r em edial
m easu r es of sick n ess. Reh abilit at ion pack ages.

Ot h er Lear n i n g Met h ods (9 H r s)

a. MANAGEMENT GAME: St u den t s (as a t eam ) will cr eat e a ven t u r e model an d


r u n t he sam e. Th e t eam t h at cr osses all h u rdles wit h in t h e given tim e fr ame an d
m ak es t h e m axim u m pr ofit (wit h ou t in cu r r in g losses) is t h e win n ing t eam.
b. CASE STUDIES: On Mark et in g, Fin an ce an d Sick n ess of SMEs.
c. MINI PROJ ECT WORK wh ich wou ld develop a pr oject r epor t su it able t o be
su bm it t ed t o ban k s for loan con sider at ion . Th is in volves field wor k t o iden t ify
cu st om er pr efer en ces an d m ar k et pot en t ial.
d. INTERFACE wit h t h e Head of Cr edit Processin g Cell of a leadin g ban k lik e
SBI.

[Tot al 2 0 H r s]
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Pr escr i bed T ex t :

Th er e is n o pr escr ibed t ext for t h is cou r se. Self m ade m at er ials wou ld be
provided t o t h e st u den t s by t h e r esou r ce person .
Web Refer en ces:
h t tp:/ / m sm e.gov.in /
h t tp:/ / www.fism e.or g.in /
h t tp:/ / www.wasm ein fo.or g/
h t tp:/ / www.t ech small.com / in dex.h t m

h t tp:/ / www.ficci.com /

Ex t er n al Ex per t Adv i sor an d Resou r ce Per son :

Mr . Ram ak r ish n an
Ex Ch ief Man ager , St at e Ban k of In dia.

Th e cou r se wou ld also be offer ed t o t h e st u den t s su bject t o availabilit y of t h e


above or appr opriat e resou r ce per son (s) an d a cer t ain m in im u m n u m ber of
st u den t par ticipan t s as wou ld be decided by t h e Dir ect or , CUIM.

Ev al u at i on :

Th e evalu at ion wou ld be don e by t h e resou r ce person t h r ou gh pr oject wor k s,


class par t icipat ion an d ot h er assign m en t s pr escr ibed fr om tim e t o t im e du r in g
t h e con du ct of t h e cou r se.

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V

GE NE R A L M A NA GE M E NT

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M BA 5 1 1 Busi n ess An al y si s – I I

2 Cr edi t s

Descr ipt ion

Th e pu r pose of t h is cou r se is t o pr ovide t h e st u den t s wit h a deep


u n derst an din g of t he approach , t ools, tech n iqu es an d best pr act ices requ ired
t o facilit at e defin it ion of St ak eh older Requ ir em en t s for IT solu t ion s t o bu sin ess
problem s. Th is cou r se will coach st u den t s on h ow t o elicit , an alyze, m odel,
docu m en t , an d validat e St ak eh older Requ irem en t s t o a solu t ion .

Learn in g Object ives

To u nder st an d soft war e en gin eer in g an d var iou s SDLC m et h odologies


To u n der st an d r equ ir em en t s, t h e t h r ee t ypes of r equ ir em en t s an d t h eir
in t er -relation sh ips
To u nder st an d bu sin ess pr ocesses, t h eir modelin g, an alysis an d design
To u n der st an d t h e n u an ces in volved in elicit in g st ak eh older vs. solu t ion
r equ ir em en t s
To lear n h ow t o defin e t h e scope of th e solu t ion u sin g visu al m odelin g
t ech n iqu e called scope m odelin g
Visu alizing Syst em pr ocesses u sin g u se case modelin g t ech n iqu e
Un der st an din g t h e in for m at ion t o be m ain t ained u sin g t h e bu sin ess
domain m odelin g t ech n iqu e

Un i t I Ov er vi ew of Sof t war e Dev el opm en t Li f e Cy cl es (SDLC) (3 Hr s)

Level of Kn owledge: Con cept u al an d Basic Un der st an din g


- Wh at an d Wh y SDLC?
- Tr adit ion al Models – Wat er fall & V
- It erat ive Models – Spir al
- Un ified Pr ocesses – RUP
- Agile Fr am ewor k

Un i t I I I n t r odu ct i on t o Requ i r em en t s (4 H r s)

Level of Kn owledge: Con cept u al, Basic Un der st an ding an d Case St u dy


- Wh at is Requ ir em en t?
- Types of Requ ir em en t s – Bu sin ess, St ak eh older , Solu t ion (Fu n ct ion al &
Non -Fu n ct ion al) an d Tr an sit ion Requ ir em en t s
- At t r ibu t es of good qu alit y r equ ir em en t s
- Requ ir em en t s At t r ibu t es
- Docu men t in g Requ ir em en t s (Req. Por t folio)

(4 Hr s)

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Un i t I I I I n t r odu ct i on t o Bu si n ess Pr ocess M odel i n g


Level of Kn owledge: Con cept u al, An alyt ical an d Case St u dy
- Wh at is Requ ir em en t?
- Types of Requ ir em en t s – Bu sin ess, St ak eh older , Solu t ion (Fu n ct ion al &
Non -Fu n ct ion al) an d Tr an sit ion Requ ir em en t s
- At t r ibu t es of good qu alit y r equ ir em en t s
- Requ ir em en t s At t r ibu t es
- Docu men t in g Requ ir em en t s (Req. Por t folio)

Un i t I V El i ci t i n g St ak eh ol der an d Fu n ct i on al Requ i r em en t s (4 Hr s)

Level of Kn owledge: Con cept u al an d Case St u dy


- Appr oach t o elicitin g St ak eh older Req. (dist ingu ish it fr om elicit in g
Bu sin ess Requ ir em en t s)
- Appr oach t o elicit in g Fu n ct ion al Req. (dist in gu ish it fr om elicit in g
St ak eh older Requ ir em en t s)
- St ayin g at t h e r igh t level of dept h
- Man agin g con flict s

Un i t V Scope Model i n g (4 Hr s)

Level of Kn owledge: Con cept u al, An alyt ical an d Case St u dy


- Un der st andin g Solu t ion Scope an d dist in gu ish in g fr om Project Scope
- Con cept u al Un der st an din g of t h e t er m s ―
Act or sǁ, ―
Syst em ǁ, ―
Su b Syst em ǁ
an d ―Ext er n al Syst em ǁ
- Developin g Level 1 Con t ext Diagr am
- Developin g Level 2 Con t ext Diagr am
- Dist in gu ish in g Con t ext Diagrams fr om Ar ch itect u re Diagr am

Un i t VI Use Case Model i n g (5 Hr s)

Level of Kn owledge: Con cept u al, An alyt ical an d Case St u dy


- Wh at is Use Case?
- Use Case Modelin g pr in ciples – Act or , Associat ion an d Use Cases
- Use Cases r elat ion sh ips (In clu des / Exten ds) Defin in g Capabilit y

Un i t VI I Bu si n ess Dom ai n M odel i n g (5 Hr s)

Level of Kn owledge: Con cept u al, An alyt ical an d Case St u dy


- Wh at & Wh y Bu sin ess Dom ain Modelin g
- Basic Pr in ciples: Act or s, Wor k ers, En t ities, Associat ion
- Advan ced Pr in ciples: Gen er alizat ion , Aggregat ion , Com posit ion

[Tot al : 3 0 Hou r s]

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Sk i l l Dev el opm en t

1. Process Modelin g Sk ills


2. UML Modelin g sk ills
3. Requ ir em en t s elicit at ion an d docu m en t at ion sk ills

Pr escr i bed T ex t

1. IIBA® 2009. A Gu ide t o t h e Bu sin ess An alysis Body of Knowledge® Ver sion
2.0 (BABOK ® Gu ide, Ver sion 2.0)
2. Bit t n er & Spen ce. Use Case Modelin g; Addison Wesley

Ref er en ces

1. Barbar a, A. Cark en or d. Seven steps to mastering business analysis. J . Ross


Pu blish in g.
2. Hu ll, J ack son ., & Dick . Requirements engineering. Spr in ger .
3. Kr u t ch t en m , Ph illippe., & Kroll. Rational unified process. Addison Wesley.
4. Pressm an , Roger . Softw are engineering: A practitioner's approach. McGr aw-
Hill.
5. Robin son , Mik e., & Ullah , Ph ilip. A Practical guide to BPR. Gr ower .

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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M BA 5 1 2 Gover n an ce an d Com pl i an ce

2 Cr edi t s
Descr ipt ion

Th e m ain aim of t h is su bject is t o pr ovide legal in pu t s t o t h e man agem en t


st u den t s. It em ph asizes th e n eed of legal k n owledge for fu t u r e m an agers.
St u den t s develop legal sk ills wh ich ar e n eeded for a Gen er alizat ion specialist in
m an agin g com pan ies. St u den t s of Gen eral Man agemen t sh ou ld develop t h e sk ill
an d k n owledge of u n der st an din g t h e legal aspect s of issu es in volved in day t o
day life of employees an d th ey sh ou ld be in a posit ion t o gu ide m an agem en t t o
deal wit h social an d gover n m en t al issu es wh ich is becom in g a ch allen gin g t ask
n ow a days.

Learn in g Object ives

To descr ibe t h e differ en t aspect s of bu sin ess en viron m en t in wh ich a


m an ager will be oper at in g r igh t from r ecr u it men t t o exit int er view an d t h e
legal issu es in volved.
Aler t in g em ployees r egar din g legal issu es wh ich t h ey m igh t be gett in g
in volved k n owin gly or u n k nowin gly an d t o k n ow abou t t h eir r igh t s an d
du t ies in an or gan izat ion .
Assist in g fem ale em ployees in k n owing t h eir r igh t s an d du t ies.
To u n der st an d t h e ch an gin g work en vir on m en t an d bu siness oper at ion s
an d legal issu es in volved in it .
To deal with st ak eh older s an d t o in cr ease goodwill of t h e organ izat ion in
t h e mar k et .

Un i t I Secu r i t y Legi sl at i on s (8 H r s)

Fact or ies Act , 1948: Object ives, Scope, Defin it ion s [ Fact or y, Wor k er , Hazar dou s
process, Occu pier ], Appr oval, licen sin g an d r egist r at ion of fact ories, Gen er al
Man agem en t du t ies of t h e occu pier , Gen er al Man agem en t du t ies of
m an u factu rin g, Healt h , Safet y an d Welfar e t o be pr ovided by t h e em ployer ,
Wor k in g h ou r s of You n g per son s, Adu lt s an d Wom en , Ann u al leave wit h wages
for em ployees, Pen alt ies
Paym en t of Wages Act : [Defin it ion s: In du st r ial Est ablish men t , Wages],
Respon sibilit y, Time an d dedu ct ion s for paym en t of wages, Recover y of Am ou n t ,
Appeals, Con dit ion s wh er e at t ach m en t of pr oper t y can be m ade, Pen alt ies.
Paym en t of Bon u s Act : [Defin it ion s: Accou n tin g year , Allocable su r plu s, available
su r plu s, dir ect t ax, employee, em ployer , Wage], Com pu t ation of gr oss pr ofits,
Com pu t at ion of available su r plu s, Eligibilit y an d disqu alificat ion for bon u s,
Min im u m an d Maximu m Bon u s, Set on Set Off of allocable su r plu s, Tim e lim it
for paym en t of bonu s, Calcu lat ion , For feitu r e of Bon u s and Bon u s in case of
New Est ablish m en t s, Pen alt ies.
Mat er n it y Ben efit Act : Scope of t h e act , Defin it ion s [Ch ild, Deliver y, Em ployer ,
Est ablish m en t , Miscar r iage, Wages], Pr oh ibit ion of Em ploym en t , Righ t t o

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Mat er n it y Ben efit , Paym en t of m at er n it y ben efit in cer t ain cases, Dism issal
du r in g absen ce of pregn an cy, Leave an d n u r sin g br eak s, Pen alt ies.
Un i t I I Wel f ar e Legi sl at i on s (14 H r s)

Em ployees St at e In su r an ce Act , 1948: Object ives, Definit ion s [Ben efit per iod,
con fin em en t , Con t r ibu t ion per iod, depen dan t , em ploym ent in ju r y, Em ployee,
Exem pt ed Em ployee, Im mediat e em ploym en t , Disablem en t (par t ial an d
per m an en t , wages, exclu sion of wages], Applicabilit y of t h e act , Con t r ibu t ion and
Con t r ibu t ion calcu lat ion , Regist r at ion of est ablish m en t s, Ben efit s, Rest r ict ion s,
Prot ect ion , Pen alt ies.
Providen t Fu n d Act : Object ives, Defin it ion s [ Au t h or ized officer , Basic Wages,
Con t r ibu t ion , Con t r olled in du st r y, Em ployer, Em ployee, Exem pt ed Em ployee,
Recover y officer ], Em ployee Pr oviden t Fu n d Sch em es, Con t r ibu t ion s, St at u t or y
r at e of con t r ibu t ion , r et ain in g allowan ce, calcu lation ], Em ployees Pen sion
Sch em e: Est ablish m en t of Em ployees Pen sion Fu n d, Gr an t By cen t r al
Gover n men t , Em ployees Deposit Lin k ed In su r an ce Sch em e, Fr am in g an d it s
fu n ct ion in g, cir cu m st an ces u n der wh ich em ployers con t r ibu t ion can be
r ecover ed, At t ach men t of pr oper t ies, Pen alt ies: Offen ces by com pan ies.
Paym en t of Gr at u it y Act : Scope of t h e act , Applicabilit y of th e act , Defin it ion s[
Com plet ed year s of ser vice, Em ployee, Wages, Ret irem en t , Con t r ollin g au t h orit y,
employer , em ployee, Su peran n u ation , Family], Paym en t of gr at u it y on
t er m in at ion , for feit u r e of gr at u it y, com pu lsory in su r an ce an d paym en t of
gr at u it y, nom in at ion , det er m in at ion an d r ecover y of grat u it y, Pen alt ies.
Equ al Rem u n er at ion Act , 1976: Scope an d Applicat ion of t h e Act , Defin it ion s [
Rem u n er at ion , Sam e wor k or wor k of sim ilar n at u r e, Sim ilar wor k is not t h e
sam e wor k ], over r idin g effect , Equ al r emu n er at ion t o Men an d Wom en Wor k ers,
Proh ibit ion of Gen der Discr im in at ion , Power s an d Fu n ct ion s of au t h or it ies, Non
applicabilit y of t h e act .

Un i t I I I Di spu t es Set t l em en t (8 Hr s)

Dom est ic En qu iry: In t r odu ct ion , Defin it ion s[ Dom est ic En qu iry], Pr elim in ar y
In vest igat ion , St ages involved in Con du ct in g Disciplin ar y En qu ir y, Fr am in g of
Ch ar ges an d issu e of ch ar ge sh eet , Con sider at ion of th e wor k ers explan at ion ,
En qu ir y Not ice, Su spen sion , wit h or with ou t pay, Dom est ic En qu iry, Pr ocedu r e
for condu ct in g en qu iry, Ru les of Natu r al ju st ice, En qu ir y Officer , En qu ir y
proceedin gs, Fin din gs of t h e en qu iry officer , Com m u n icat ion of Pu n ish m en t
In du st r ial Dispu t es Act : Scope an d Ext en t of t h e act , Defin it ion s [ In du st r y,
In du st r ial dispu t e, In dividu al an d collect ive dispu t e, Aver age Pay, Em ployer ,
In depen den t person , Lay – off, Lock Ou t , Ret r en ch m en t , St r ik e, Un fair Labor
Pract ices, Wage an d Wor k m en ], Procedu r e for set t lem en t of in du st r ial dispu t e,
Proh ibit ion of st r ik es an d lock ou t s, Mat t er s u n der t h e pu rview of Labou r Cou r t
an d In du st rial Tr ibu n al, Notice of ch an ge in con dit ion s of ser vice, Volu n t ary
r efer en ce of dispu t es t o ar bit r at ion , Awar d Set t lemen t .

[Tot al : 3 0 Hou r s]

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Sk i l l Dev el opm en t
1. Gr ou p pr esen t at ion s on variou s t opics r elat ed t o t h e su bject , bot h con cept u al
an d pr act ical
2. Classr oom discu ssion s
3. Case st u dies –An alysis an d discu ssion

Cor e Tex t s:

1. Kapoor N.D., Elements of Mercantile Law , (2012). Su lt an Ch an d


Pu blicat ion s.
2. Sin gh B.D., Labour Law s for Managers, 2011, Excel Pu blicat ions.

Ref er r ed Book s

1. Law , Ethics and Communication, ICAI (IPCC) Pu blicat ion .

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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M BA 5 1 3 Man agem en t Con su l t i n g


2 Cr edi t s

Descr ipt ion

Con su lt an t s ar e m ost sou gh t aft er profession als wh en or gan izat ion s r equ ir e t o
evalu at e an d decide cer t ain cou rse of act ion s. Con su ltin g span s all disciplin es of
m an agemen t , fr om Mar k et in g t o Oper ation s t o Hu man Resou r ces t o In form at ion
Tech n ology. Th er e is an ever -in cr easing n eed for Con su lt an t s in t h e In du st r y
an d t h e pr ofession can be pr act iced as par t of Con su lt in g compan ies or even as
a fr eelan cer . Th is cou r se is design ed t o pr ovide m an agem en t con su lt in g
con cept s an d in sigh t in t o t h e pr act ice of con su lt in g com pan ies an d pr ofession als
an d equ ip st u den t s t o pu r su e a car eer in Con su lt in g or apply Con su lt in g
Con cept s in t h eir ch osen pr ofession .

Learn in g Object ives

In t r odu ce Con su lting In du st r y an d Client Relat ion sh ips


Un der st an d Con su lt in g Sk ills an d Com pet en cies
Un der st an d plan n in g an d execu t in g con su lt in g project s

Un i t I I n t r odu ct i on t o t h e Con su l t i n g I n du st r y an d t h e Pr of essi on


(5 H r s)

Con su lt in g In du st ry – Hist or y, Pr ofile an d Ch ar act er ist ics


Con su lt in g Com pan y Essen t ials, Categor y an d Ran ge of Ser vices
Tr ait s an d Sk ills of Con su lt an t

Un i t I I M ar k et i n g, Sal es an d Bu si n ess Dev el opm en t (3 Hr s)

Bu sin ess Developm en t


Clien t Acqu isit ion
Clien t Ret en t ion an d Relat ion sh ips

Un i t I I I Pr oj ect Execu t i on an d Fi n an ci al Man agem en t (6 H r s)

Project Gover n an ce, Risk an d Execu t ion Man agem en t


Project Cost in g & Pr ofit abilit y
Project Met hodology, Tools an d Tech n iqu es

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Un i t I V Con su l t i n g Com pet en ci es (8 H r s)

Hard Sk ills – Bu sin ess Diagn osis, Pr oblem Solvin g, Str u ct u r ed Th in k in g


In n ovat ion , Im plem en t at ion , Ben efit Realisat ion
Soft Sk ills – Bu sin ess Comm u n icat ion , Pr esen t at ion , Pr oposal & Report Writ in g
Per son al Pr oficien cy – Man agin g Am bigu it y an d Un cer tain t y, In t ellect u al
Cu r iosit y
Wor k in g wit h Team s

Un i t V Dr i vi n g Tr an sf or m at i on (4 Hr s)

Tr an sfor m at ion Man agem en t


Ch an ge Man agemen t , Dealing wit h Resist an ce, Con flict Resolu t ion
Clien t Expect at ion s an d t h eir perspect ives

Un i t VI Car eer an d Gr owt h of a Con su l t an t (4 H r s)


Tr en ds in Con su lt in g
Day in a Life of Con su lt an t
Car eer Pr ospect s for a Con su lt an t
En t r epr en eu r sh ip in Con su lt in g

[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Case an d Pr esen t at ion Dr iven


2. A n u m ber of gr ou p exer cises on Consu lt in g Sit u at ion s

Ref er en ces:

1. Biswas, Su gat a. (2001). Management consulting: A complete guide to the


industry, (2 n d ed.). New Delh i : Wiley.
2. Rasiel, Et h an . M. (2008). The mck insey w ay by or the mck insey mind,
management of w orld’s top strategic consulting firm. (1 st ed.). New Delh i:
Tat a Mc Gr aw - Hill Com pan y Lim it ed.
3. Toppin , Gilber t ., & Czer n iawsk a, (2005). Business consulting, A guide to
how it w ork s, (Edit ion Illu st r at ed.). San Fr ancisco CA, Pfeiffer : An Im pr int
of Wiley.
Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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MBA 5 1 4 Qu al i t y M an agem en t Sy st em

2 Cr edi t s
Descr ipt ion

Th is paper is offer ed as a cor e su bject in t h e fou rt h t r im ester . It em ph asis the


im por t an ce of t ot al qu alit y m an agem en t in all ar eas or segm en t s of bu sin ess an d
or gan izat ion s. St u den t s develop an d specialize on t h e variou s appr oach es t o
qu alit y, problem solvin g m et h odology lik e qu alit y t ools.

Learn in g object ives


To assist in developin g con cept s, k n owledge an d sk ills for an in t egr at ed
appr oach t o Qu alit y Man agemen t
To expose t o t h e lat est t ools an d tech n iqu es in effect ive decision -m ak in g.
To fam iliar ize wit h t h e cu r r en t pr act ices in t h e field of QMS

Un i t I Qu al i t y Ph i l osoph y (5 H r s)

Level of Kn owledge – Con cept u al an d Basic


Qu alit y Ph ilosoph ies - Dem in g ― 14 Poin tsǁ - J u r an : Tr ilogyǁ - Cr osby ― Zer o
Defect ǁ - Ish ik awa ―Next On e in t h e Oper at ion is t h e Cu st om erǁ, Tagu ch i,

Un i t I I Cost of Qu al i t y (3 Hr s)

Level of Kn owledge – Work in g Kn owledge


Cost of Qu ality - Discret ion ar y Cost : - Pr even t ion – Appraisal - Con sequ en t ial
Cost : In t er n al Failu re - Ext er n al Failu r e

Un i t I I I I n t r odu ct i on t o TQM (5 H r s)

Level of Kn owledge – Con cept u al


Tot al Qu alit y Man agemen t – Con cept - Com par ison wit h Tr adit ion al Qu alit y -
Im plem en t at ion of TQM - Malcolm Bald Ridge Awar d - TQM in Edu cat ion

Un i t I V Qu al i t y Tool s (4 H r s)

Level of Kn owledge – Work in g Kn owledge


Man agem en t t ools for qu alit y

Un i t V Qu al i t y Sy st em s (5 Hr s)

Level of Kn owledge – Work in g Kn owledge


Qu alit y Circles, ISO 9000, ISO 14000

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Un i t VI Lean Si x Si gm a (4 Hr s)

Level of Kn owledge – Work in g Kn owledge


Six Sigm a Tools, In t egr at ion wit h lean con cept s

Un i t VI I Cu r r en t Tr en ds (4 Hr s)

Level of Kn owledge – Work in g Kn owledge


Best pr actices in Man u fact u r in g & ser vice in du st r ies

[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Gr ou p activit ies on 7 qu alit y t ools Pract ical pr oblems.


2. Case st u dies
3. Pr esen t at ion s on TQM pr act ices
4. Gr ou p activit y on Kaizen an d QFD

Cor e Tex t s:

1. Best erfield, D. H, & Best er field, M.C., & et al. (2011). Total Quality
Management. New Delh i: Pear son Pu blicat ion s.

Ref er en ce Tex t s:

1. Bedi, K. (2010). Quality management. New Delh i: Oxford Pr ess


Pu blicat ion s.
2. Bh at t, S. (2007). Total quality management. New Delh i: Him alaya
Pu blicat ion s.
3. Evan s, J . R. (2005). Total quality management, organization, strategy . New
Delh i: Th om as Sou t h west er n Pu blicat ion s.
4. Git low, K. (2005). Quality management. New Delh i: Th e McGr aw Hill
Pu blicat ion s.
5. Logot h et is, N. (2002). Managing for total quality – f rom deming to taguchi
and SPC. New Delh i: Paper back .

Ex t er n al Ex per t s
1. Mr. Sivan an dam
Dir ect or
Th iru ven i Con su lt an t s
Ban galor e

2. Mr. J ayat h ir t a
Man agin g Dir ect or
Bu lls Eye Lt d.,
Ban galor e

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V

H u m an R eso u r c e

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MBA 5 2 1 H u m an Rel at i on s Sk i l l s

2 Cr edi t s

Descr ipt ion

Th e cou r se is offer ed as a h u m an r esou r ce elect ive in t h e secon d year. Th e


cou r se offer s 19 sk ill areas u n der five m ajor dom ain s – in t r aper son al
effect iven ess, in t er person al effect iven ess, u n derst an din g an d wor k ing in t eam s,
an d leadin g in dividu als an d gr ou ps. It offer s st u den t s a balan ce bet ween th eory
an d applicat ion . It pr ovides tips an d t ech n iqu es as well as con cept u al gr ou n din g
t o m ot ivat e par t icipan t s t o learn an d apply a par t icu lar sk ill. Th is cou r se is
im por t an t becau se or gan izat ion s are look in g for em ployees wit h ou t st an din g
in t er per son al sk ills t o h elp t h em r em ain flexible an d viable in t oday‘s com pet it ive
work for ce.

Learn in g Object ives

To pr ovide st u den t s wit h oppor t u n it ies t o explor e sk ills an d t o develop ot h er s


as an effect ive h u m an r esou r ce execu t ive.
To allow part icipan t s han ds – on exper ien ce in t h e HR sk ills an d in cr ease
t h eir self efficacy in t ask s an d du t ies relat in g t o h u m an resou r ce developm en t
an d m an agem en t .
To develop par t icipan t s‘ sk ills for in flu en cin g & m an agin g in dividu als an d
gr ou ps, t h er eby en han cing h u m an r elat ion s sk ills for impr oved per for m an ce
at t h e wor k place.
To lear n t h e var iou s sk ills an d pr act ice t h em
Helps assess level of effect iven ess an d en h an ce on es capabilit y in each of t h e
sk ills
En gage in r eceivin g feedback fr om ot h er s an d en cou r age self-feedback for
each sk ill

Un i t I (4 Hr s)

Level of Know ledge: Conceptual, Understanding and Application


Self Awar en ess, Self disclosu r e an d t r u st – Per son al & In t er person al sk ills

Un i t I I (4 H r s)

Level of Know ledge: Conceptual, Understanding and Application


Goal Set t in g an d self m an agem en t

Un i t I I I (4 H r s)
Level of Know ledge: Conceptual, Understanding and Application
Un der st an d an d work in g wit h diver se ot h ers an d list en in g

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Un i t I V (4 H r s)

Level of Know ledge: Conceptual, Understanding and Application


Con veyin g an d per su adin g ot h ers

Un i t V (4 Hr s)

Level of Know ledge: Conceptual, Understanding and Application


Negot iat ion an d m an agin g con flict s

Un i t VI (4 H r s)

Level of Know ledge: Conceptual, Understanding and Application


Bu ildin g t eam s , wor k gr ou ps an d facilit at in g t eam su ccess

Un i t VI I (4 H r s)
Level of Know ledge: Conceptual, Understanding and Application
Effect ive m eet in gs, m ak in g decision s an d solvin g problem s

Un i t VI I I (4 Hr s)

Level of Know ledge: Conceptual, Understanding and Application


Power, polit ick in g, n et work in g an d m en t or in g

Un i t I X (4 H r s)

Level of Know ledge: Conceptual, Understand ing and Application


Coaching, providing feedback and project management

Un i t X (4 H r s)

Level of Know ledge: Conceptual, Understanding and Application


Leadin g an d em power in g self an d oth er s

[Tot al :3 0 H ou r s]

Sk i l l Dev el opm en t

1. Set of qu est ion s t h at relat e t o t h e lear n in g object ives for each sk ill t est ed
t r ou gh Mu lt iple ch oice Qu est ion s
2. Case st u dy t h at h elps par t icipan t s u n der st an d h ow t h e sk ill (or lack
t h er eof applies in a r eal wor ld situ at ion s
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3. St r at egies for lear n in g an d u sin g t h e sk ills


4. Exer cises ar e r eflect ive an d exper ien t ial
5. Role plays
6. In t eract ive lect u r es an d in dividu al an d gr ou p t ask s

Pr act i cal Recor d: Each st u den t will m ain t ain a pract ical recor d book du ly
sin ged by t h e facilit at or aft er t h e com plet ion of each sk ill. Th e r ecor d will con t ain
t h e n am e of t h e sk ill, t h e con cept u al fr am e wor k of t h e sk ill, at least t wo
object ives t o be ach ieved, at least t wo m et h ods adopted for ach ievin g t h e
object ives, t h e r esu lt s, t he in t er pr et at ion an d discu ssion t h e r esu lt s, t h e
lear n in g‘s fr om t h e sk ill and at least two act ion plan wit h follow u p det ails.

No en d t erm exam . Th e cou rse is based on con t in u ou s evalu at ion on m u lt iple


com pon en t s t est in g for con cept u al k n owledge, u n der st an din g an d applicat ion of
sk ills.

Ev al u at i on Pat t er n :

1. 4 MCQ Tests - 50 marks


2. Practical Record – 10 marks
3. Individual Presentation- 10 marks
4. Group Presentation -10 marks
5. Written Assignment – 5 marks
6. Faculty assessment – 5 marks

Pr escr i bed T ex t

1. De J an asz, S. C., Dowd, K. O., an d Sch n eider , B. Z. (2012). Interpersonal


sk ills in organizations. 3r d Edit ion , McGr aw-Hill Ir win
2. Robbin s, S.P an d Hu n sak er , P. L. (2012). Training in interpersonal sk ills;
Tips for managing people at w ork . 45h Edit ion , PHI Lear n in g Pr ivat e
Lim it ed

Ref er en ce Book s

1. Gallagh er , K. (2011). Sk ills developm en t for bu sin ess an d m an agem en t


st u den t s. Delh i: Oxfor d Un iver sit y Pr ess.
2. Hegar , K. W. (2012). Moder n h u m an r elat ion s at wor k (11 th ed.). Cen gage
Lear n in g.
3. Wallace, H. R., & Mast er s, L. A. (2012). Person alit y Developm en t , New
Delh i: Cen gage Lear n in g.

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M BA 5 6 6 Labor Laws I I

2 Cr edi t s
Descr ipt ion

Th e cou rse is offer ed as a h u m an r esou r ce elect ive in t h e secon d year . Th e paper


h elps t h e st u den t s to u n der st an d t h e legal aspect of th e Hu man r esou r ces in t h e
or gan izat ion . Th e paper develops t h e awar en ess abou t t h e var iou s act s an d legal
com plian ces r equ ir ed for sm oot h fu n ct ion in g of t h e or gan ization

Learn in g Object ives

To m ak e t h e st u den t s aware of
Th e em ployer s obligat ion s u n der t h e st at u t es
Th e em ployee/ wor k er s r igh t s u n der t h e Act s
Con sequ en ces of n on com plian ce of t h e st at u t es
Th e power s of t h e gover n men t / au t h orit ies u n der t h e Act

Un i t I
(8 H r s)
Th e Em pl oy ees Pr ov i den t Fu n ds an d M i scel l an eou s Pr ov i si on s Act , 1 9 5 2 :
Object ives, Defin ition s [ Au t h or ized officer , Basic Wages, Con t r ibu tion ,
Con t r olled in du st ry, Em ployer , Em ployee, Exem pt ed Em ployee, Recover y officer ],
Em ployee Pr oviden t Fu n d Sch em es, Con t ribu t ion s, St at u t or y r at e of
con t r ibu t ion , r et ain in g allowan ce, calcu lat ion ], Em ployees Pen sion Sch em e:
Est ablish m en t of Employees Pen sion Fu n d, Gr an t By cen t r al Gover n m en t ,
Em ployees Deposit Lin k ed In su r an ce Sch em e, Fram in g an d it s fu n ction in g,
cir cu m stan ces u n der wh ich em ployers con t r ibu t ion can be r ecovered,
Att ach men t of propert ies, Pen alties: Offen ces by com pan ies.
Th e Em pl oy ee St at e I n su r an ce Act , 1 9 4 8 : Object ives, Defin it ion s [Ben efit
per iod, con fin emen t , Con tr ibu t ion period, depen dan t , em ploym en t in ju r y,
Em ployee, Exem pt ed Em ployee, Im m ediate em ploym en t , Disablem en t (par t ial
an d per m an en t, wages, exclu sion of wages], Applicabilit y of th e act , Con t r ibu t ion
an d Con t r ibu t ion calcu lat ion , Regist r at ion of est ablish m en t s, Ben efit s,
Restr ict ion s, Pr ot ect ion , Pen alties,

Un i t I I
(6 H r s)
Th e Wor k m en ’s Com pen sat i on Act , 1 9 2 3 : Scope of t h e act , Defin it ion s
[Depen dan t , Em ployer , Disablem en t , Wages, Work m an an d Con t r act of
Em ploym en t ], Ru les r egar din g em ploymen t [Per son al in ju r y by acciden t , Th eor y
of n ot ion al ext en sion ], Occu pat ion al Diseases, Am ou n t of com pen sat ion ,
Calcu lat ion of Com pen sat ion for [deat h , perm an en t t ot al disablem en t ,
per m an en t part ial disablem en t , t em porar y disablem en t ], Com pen sat ion wh en
du e, dist ribu t ion of com pen sat ion .
Th e Pay m en t of Gr at u i t y Act , 19 7 2 : Scope of t h e act , Applicabilit y of t h e act ,
Defin it ion s[ Com plet ed years of ser vice, Employee, Wages, Ret ir em en t ,
Con t r ollin g au t h or it y, em ployer, em ployee, Su per an n u at ion , Fam ily], Paym en t of
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gr at u it y on ter m in at ion , for feit u re of gr at u it y, com pu lsor y in su r an ce an d


paym en t of gr at u it y, n om in at ion , det er m in at ion an d r ecover y of gr at u it y,
Pen alt ies.

Un i t I I I
(8 H r s)
Th e I n du st r i al Em pl oy m en t (St an di n g Or der s) Act , 1 9 46 : Object s, Defin it ion s
[ Em ployer , In du strial Est ablish m en t , St an din g Or der s], Scope of t h e Act ,
Est ablish m en t s t o wh ich t h is act doesn ‘t apply, Procedu r e for su bm ission of
draft st an din g or ders, Pr ocedu r e for cer tificat ion of st an din g or der s, Con dit ion s
for cer t ificat ion of st an din g or der s, Paym en t of su bsist en ce allowan ce, Pen alt ies.
Th e Tr ade Un i on s Act , 1 9 2 6 : Scope of t h e act , Defin it ion s [ Trade Dispu t e,
Tr ade Un ion ], Agr eem en t s not affect ed by t h e act , Pr ocedu r e for regist r at ion of
Tr ade Un ion s, Can cellat ion of regist r at ion of t r ade u n ion , Du ties an d Liabilit ies
of a Tr ade Un ion , Amalgam at ion an d Dissolu t ion of a Tr ade Un ion , Pen alt ies.

UNI T I V
(8 H r s)
T h e I n du st r i al Di spu t es Act , 1 9 4 7 : Scope an d Ext en t of t h e act , Defin it ion s [
In du st r y, In du st r ial dispu t e, In dividu al an d collect ive dispu t e, Aver age Pay,
Em ployer , In depen den t per son , Lay – off, Lock Ou t , Ret r en chm en t , St rik e, Un fair
Labor Pr act ices, Wage an d Wor k m en ], Procedu r e for set tlem en t of in du st r ial
dispu t e, Proh ibit ion of str ik es an d lock ou t s, Mat t er s u n der t h e pu r view of
Labou r Cou r t an d In du st r ial Tr ibu n al, Not ice of ch an ge in con dit ion s of ser vice,
Volu n t ary r efer en ce of dispu t es t o ar bit r at ion , Award Set t lem en t
Th e Mat er n i t y Ben ef i t Act , 1 9 6 1 : Scope of t h e act , Defin it ion s [Ch ild, Deliver y,
Em ployer , Est ablish m en t , Miscar r iage, Wages], Pr oh ibition of Em ploym en t , Righ t
t o Mat ern it y Ben efit , Paym ent of m at er n it y benefit in cer t ain cases, Dism issal
du r in g absen ce of pr egn an cy, Leave an d n u r sin g br eak s, Pen alt ies. Dom est ic
En qu ir y: Defin ition , Prelim in ar y in vest igat ion , Ru les of n at u r al ju st ice,
procedu r e]
[Tot al : 3 0 H ou r s]
Cor e Tex t s:
1. Kapoor N.D. (2009). Elements of mercantile law (28 th ed.). New Delh i: Su lt an
Ch an d Pu blicat ion s.
2. Sin gh, B.D. (2011). Labor Law s (1 st ed.). New Delh i: Excel Book s.

Ref er r ed Book s:
1. Law , Ethics and Communication, ICAI (IPCC) Pu blicat ion .

Ex t er n al Ex per t s

1. Dr . Viswan at h N.S. 3.Mr .Gir i Nar ayan an


Dir ect or Dir ect or HR Bh avan Mar sh all
In st it u t e of Man agem en t GE Power , Ban galor e.

2. Dr . Su bh ash Sh ar m a, Dir ect or


In dian Bu sin ess Academy Ban galor e.
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MBA 5 6 9 Com pen sat i on Man agem en t


2 Cr edi t s

Descr ipt ion

Th e cou rse is offer ed as a h u m an r esou rce elective in t h e secon d year . Pr ovidin g


employees wit h com pen sat ion an d ben efit s is t h e sin gle lar gest bu dget
com pon en t for m ost bu sin esses, an d, at t h e sam e t im e, a k ey t o su ccess or
failu r e. Besides bein g a cost fact or , t h e design of t h e com pen sat ion syst em h as a
m ajor im pact on a com pany‘s at t r activen ess t o job seek er s an d t h e beh aviou r of
cu r r en t employees. Th e cou r se pr ovides a syst em at ic gu ideline or ― r oad m apǁ for
iden t ifyin g an d designin g com pen sat ion syst em s t h at add valu e t o organ izat ion s.
Effect ive compen sat ion syst em s ar e in lin e wit h t h e pr in ciples of bot h st r at egic
m an agemen t an d t h e scien t ific st u dy of h u m an beh aviou r . St u den t s will explor e
t h e t h eor y, con cept s, an d m et h ods u sed t o design com pen sat ion an d ben efit s
syst ems in a way t h at con t r ibu t es to ach ievin g t he goals of t h e or gan izat ion an d
it s in dividu al m ember s.

Learn in g Object ives

Relat e com pen sat ion m an agem en t t o beh avior al t h eor ies an d con cept s an d
wit h in t h e wider con t ext of h u m an r esou r ces m an agem en t
Iden t ify t h e in t er n al an d ext er n al en vir on m en t al fact ors t h at h ave an im pact
on t h e pay st ru ct u r e of an or gan izat ion
To edu cat e t h e st u den t s on t h e t h eor etical fou n dat ion s of r ewar d an d
r em u n er at ion st r at egies in or gan izat ion s.
To explain t o t h e st u den t s t h e issu es in design in g t h e rewar d syst em s, t h e
m et h ods an d aim s of differ en t for m s of paym en t syst em s; an d
To m ak e st u den ts aware of t h e em ployer s obligat ion s u n der labor st at u t es
gover n in g wage an d salar y adm in istr at ion .

Un i t I Wage & Sal ar y Adm i n i st r at i on (8 Hr s)I I

Level of Kn owledge – basic, con cept u al & applicat ion Kn owledge


Con cept of wages & salar y, t h eor ies of Wages; Types of wages; Com pon en t s of
wages; Fact or s det erm in in g wages, Pr in ciples of wage admin ist r at ion , Wage
fixation m et h ods; Rewar ds, in cen t ives & Fr in ge ben efit s, Types of in cen t ive plans
& t h eir m er it s & dem er it s

Un i t I I Wage Legi sl at i on s (7 Hr s)

Level of Know ledge – conceptual & application Know ledge


Prin ciples of Equ al Pay for Equ al wor k . J ob evalu at ion – Defin ition - object ives-
prin ciples – m et h ods, r an k ing, classificat ion , Fact or Compar ison m et h od an d
Poin t met h od of job evalu at ion

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Un i t I I I Wage St r u ct u r e (7 Hr s)

Level of Know ledge: Work ing & Application Know ledge


Wage fixat ion – flat r at e, m er it rat e, wage su r veys. Wage Paym en t – wage
paym en t policies - wage paym en t syst em s – wage in cen t ive plan s, Blu e Collar
employees, Wh it e Collar em ployees.

Un i t I V Ex ecu t i v e Com pen sat i on Pl an s (4 Hr s)

Level of Know ledge – Designing & Implementation Know ledge


Basic paym en t s, fr in ge ben efit s, r et ir em en t ben efits, cafet eria fr in ge ben efit s -
wh y execu t ives are paid m or e

Un i t V Ch al l en ges of Com pen sat i on (4 Hr s)

Level of Know ledge: Advanced Know ledge


Per for m an ce based com pen sat ion , sk ill-based pay Vs. J ob based pay, pay
r eviews, pay secrecy, com par able wor t h .
[TOTAL 3 0 Hou r s]

Sk i l l Dev el opm en t
1. An alyzin g r epor t ed com pen sat ion su rveys of var iou s in du st ries.
2. Th e var iou s legal en act m en t s effect in g com pen sation in gen eral.
3. Teach st u den t s t o u se labou r law jou rn als for m ak in g t h em u pdat e wit h
laws.
4. An alyzin g case st u dies, pr esen t at ion s an d live pr oject s.

Pr escr i bed T ex t
1. Sin gh , B.D. (2008).Compensation & rew ard management(1 st ed.). New
Delh i: Excel.

Ref er en ce Book s
1. Boh lander , G.,& Sn ell,S.(2009).Human resource management.Cen gage
lear nin g- Sou t h Wester n .
2. Fish ers, C.D., Sch oen feldt , L.F.,& Sh aw, J .B.(2009). Managing human
resource. Cen gage lear n in g.
3. Hen der son , R.I. (2009).Compensation management in a know ledge-
based w orld (9 th ed.).In dia:Pear son edu cat ion .
4. Kr ish n aswam i,R.(1957).Labou r Law J ou r nal. In dia: Cou r ts
5. Mar t occh io,J .J .(2009).Strategic compensation- A human
resourcemanagement approach.(3r d ed.),In dia: Pear son edu cat ion .
6. Sin gh, B.D.(2009).Industrial relations:Emerging paradigms.New Delh i:
Excel.

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Ex t er n al Ex per t s

1. Dr. B.C San jeevaiah , 2. Mr . Gir in arayan


Pr ofessor & Ch air man Dir ect or – Hu m an Resou r ce
Post Gr adu at e Depar t men t of Comm er ce GE Power
Ban galor e Un iver sit y Ban galor e

3. Dr . Vivek an an d 4. Mr. Rajash ek ar ,


Facu lty, Icfai Bu sin ess Sch ool, Visit in g Pr iofessor &
Ban galor e con su lt an t
Viyayan agar , Ban galor e

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M BA 5 7 2 St r at egi c Hu m an Resou r ce Man agem en t

2 Cr edi t s
Descr ipt ion

Th e cou r se is offer ed as a h u man r esou r ce elect ive in t h e secon d year . Th is


cou r se h elps t h em u n der st an d t h e st rat egic valu e of Hu m an resou r ce fu n ct ion in
t h e or gan izat ion . It focu ses on t h e dom ain s of t op level decision m ak in g wh ich
n eeds t o align ed wit h h u m an r esou rce m an agem en t .

Learn in g Object ive

Th e k ey object ive is t o u n der st an d t h e st r at egic impor tan ce of HRM. Th e


syllabu s is design ed in su ch a way t h at t h e st u den t can r elat e HRM issu es t o
t h e st r at egy level
To u n der st an d t h e r elat ion sh ip bet ween t op level st r at egy an d h u m an
r esou r ce man agem en t .
To en h an ce t h e st u den t ‘s sk ill by m ak in g h im awar e of st r at egic dim en sion of
Hu m an Resou r ce decision s.

Un i t I I n t r odu ct i on (3 Hr s)

Level of k now ledge: Functional


Im por t an ce of h u m an r esou r ces at or gan izat ion s. Hu m an r esou rces in
r elat ion sh ip t o t op m an agem en t goals, Com pan y st r at egy, an d or gan izat ion
cu lt u r e.

Un i t I I St r at egy For m u l at i on (6 H r s)

Level of k now ledge: Conceptual


St rat egy for m u lat ion . Th eor etical fou n dat ion s, In ter n at ional st r at egy, Hu m an
r esou r ce con t r ibu t ion s t o st rat egy.

Un i t I I I Pl an n i n g (6 Hr s)

Level of k now ledge: Functional


Hu m an r esou r ce plan n in g
Th e st r at egic r ole, Man agem en t issu es. Select in g for ecast in g t ech n iqu es,
For ecast in g su pply of h u m an r esou rces, For ecast in g dem an d for h u m an
r esou r ces.

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Un i t I V I m pl em en t at i on 1 (6 H r s)

Level of k now ledge: Functional


St rat egy im plem en t at ion : Wor k force u t ilizat ion an d Em ploym en t pr act ices.
Efficien t u t ilizat ion of h u m an r esou r ces, Dealin g wit h em ployee st r at egies,
select ion of em ployees, Dealin g wit h employee su r plu s, Special im plemen t at ion
ch allen ges.

Un i t V I m pl em en t at i on 2 (4 Hr s)

Level of k now ledge: Functional


St rat egy im plem en t at ion : Rewar d & developm en t syst em s. St r at egically or ien t ed
per for m an ce m easu rem en t syst em s, Com pen sat ion syst em s, Employee
developm en t .

Un i t VI I m pact of Hr Pr act i ce (3 Hr s)

Level of k now ledge : Work ing


Th e per for m an ce im pact of h u m an resou r ce pr act ices - In dividu al h igh-
per for m an ce pr actices, Lim it at ion s of in dividu al pr act ices, Evolu t ion of pr act ices.

Un i t VI I Eval u at i on (2 Hr s)

Level of k now ledge: Functional


Hu m an r esou r ce evalu at ion - Over view of evalu at ion , Approach es t o evalu at ion ,
Evalu at in g st r at egic con t ribu t ion s of t r adit ion al areas, Em er gin g ar eas.

[Tot al 3 0 H ou r s]

Sk i l l Dev el opm en t

1. Th is cou r se will be t au gh t t h r ou gh lect u re session s, case st u dies,


assign m en t s, r ole plays an d class pr esen tat ion s

2. Pr esen t at ions of var iou s in du st r y exam ples.

3. Pr esen t at ions an d gr ou p discu ssion s by st u den t s on r elat ed t opics in t h e


in du st r y

Pr escr i bed T ex t

J eoffery Mello., (2009). Strategic Human Resource Managemnt. Cen gage.

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Ref er en ces

1. Ch ar les.R.Gr eer .,(2009). Strategic Human Resource Management. Pear son


Edu cat ion .
2. Fr ed.K.Fau lk es.,(2010). Strategic Human Resource Management. Pr en t ice Hall.
3. Rajib Loch an Dh ar .,(2009). Strategic Human Resource Management, Excel
Book s.

Ex t er n al Ex per t s

1. Dr . B.C San jeevaiah , 2. Mr. Girin ar ayan


Pr ofessor & Ch air m an Dir ect or – Hu man Resou r ce
Post Gr adu at e Depar t m en t of Com m er ce GE Power
Ban galor e Un iver sit y Ban galor e

3 Dr . Vivek an an d 4. Dr . Su bh ash Sh ar ma
Facu lt y, Icfai Bu sin ess Sch ool, Dir ect or
Ban galor e In du s Bu sin ess Academ y
Ban galor e

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Christ University Institute of Management - Curriculum

CUR R I CUL UM

Y EAR - I I

T r i m est er – V

L E A N OPE R A T I ONS A ND
SY ST E M S

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M BA 5 51 T ech n ol ogy M an agem en t an d I n du st r i al Au t om at i on

2 Cr edi t s
Descr ipt ion

Th is cou r se will cover all ar eas of t ech n ology available for pr ocesses of pr odu ct
based or ser vice based in du st r ies. It also cover s t h e lat est t r en ds an d
advan cem en t in t ech n iqu es in bu sin ess m odels, t ech n ology t ran sfer an d r elat ed
ar eas in t h e oper ation al Man agem en t . Th e secon d part covers all aspect s of
In du st r ial Au t om at ion s an d con t r ol syst em s. Mor e ar eas of CAD, CAM,
Sign alin g, Robot ics an d pr ocess au t om at ion s.

Learn in g Object ives

To give t h e st u den t s a clean u n der st an din g of t h e con cept s of Tech n ology


m an agemen t an d r elat ed decision su ppor t syst em in t h e fast ch an gin g bu sin ess
en vir on m en t . Th e in pu t s also sh ow h ow t ech n ology can im pr ove t h e en t er prise
effect iven ess wit h t h e object ive of im pr ovin g it s pr ofit abilit y an d bet t er syn er gy
wit h cu st om er s an d su ppliers. Th is su bject will fam iliar ize t h e st u den t s wit h
con cept on Tech n ology ie., pr odu ct t ech n ology, Pr ocess t ech n ology, Tool
Tech n ology, Au t om at ion et c wit h special refer en ce t o m an agin g an d
globalizat ion . Th e cou r se also offer s a fu n dam en t al fr am ewor k for In du st r ial
Au t om at ion in an organ izat ion . It iden t ifies t h e var iou s Au t omat ion syst em s
solu t ion s an d iden t ifies t h e var iou s applicat ion s of In du st r ial Au t om at ion

Un i t I Tech n ol ogy - I t s i m por t an ce (3 H r s)

Defin it ion , Th e n eed it s r ole in Com pet it ive En vir on men t


Types of Tech n ology- produ ct , Pr ocess, Tool, Au t om at ion et c.,

Un i t I I M an agi n g Tech n ol ogy (4 H r s)


Tech n ology for ecast in g, Feasibilit y st u dy
Oppor t u n it ies, In n ovation bu ildin g wit h t eam s, Tech n ology au dit ,
Tech n ology diffu sion an d Deploym en t .

Un i t I I I Bu si n ess M odel (5 H r s)

Tech n ology life cycle, R& D an d it s r ole, Man agin g R& D


New pr odu ct developm en t process, Bu sin ess m odels in n ovat ion s
Fin an cial assessm en t of Bu sin ess model

Un i t I V Tech n ol ogy Tr an sf er an d t ech n ol ogy f u n di n g (4 H r s)

Tech n ology acqu isit ion , Choice bet ween t ech n ologies. Issu es in in t ellect u al
proper ty r igh t s. Developin g local/ In h ou se capabilit ies, VC fu n din g , Risk in
t ech n ology m an agem en t .

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Un i t V I n t r odu ct i on t o I n du st r i al Au t om at i on an d Con t r ol Sy st em
(4 Hr s)
Evolu t ion of in st r u men t at ion an d con t r ol, Role of au t om at ion in in du st r ies,
Ben efit s of au t om at ion , In t r odu ct ion t o DCS an d it s fu n ct ion s an d advan t ages.
In tr odu ct ion t o au t om at ion tools PLC and SCADA.

Un i t VI Com pu t er I n t egr at ed Man u f act u r i n g ( 4 hrs )

An in t r odu ct ion t o com pu t er -in t egr at ed design an d m an u factu rin g wit h a focu s
on m an u fact u r in g pr ocess plan n in g. Emph asis on con cu r r en t en gin eer in g
prin ciples, m an u fact u r in g pr ocess en gin eerin g, compu t er -aided pr ocess
plan n in g, NC pr ogram m in g, an d CAD/ CAM in t egr at ion .

Un i t 7 : Appl i cat i on s f or I n du st r i al Au t om at i on an d l at est t r en ds i n


t ech n ol ogy M an agem en t ( 6 h r s )
Au t om at ion for followin g in du st r ies: power , Water an d Wast e wat er t r eat men t ,
Food an d Bever ages, Cem en t , Ph ar maceu t icals, Au t om obile an d Bu ildin g
au t om at ion .
Lat est t r en ds in Tech n ology Man agem en t .
[Tot al : 3 0 Hou r s]
Skill Development

1. Group case studies to present after studying Automation of different Industries


like Power , Water treatment ,Steel plant , Automobile company , Pharmacy
company ,etc.
2. Studying different business models, Technolgy transfers of different Industries
and present it as a group.
3. Visiting certain Industrial automation equipments making companies.

Ref er en ces f or Tech n ol ogy Man agem en t

1. David, For d., & Mich el, Sar en. (2001). Managing and mark eting
Technology (2 n d ed.). Pu blish er In t er nation al Th omson com pu t er
Pr ess.
2. Fr edr ik , Bet z. (2003). Managing technological innovations ( 2 n d ed.).
Pu blish er Wiley.
3. Haag, Bait zan . Ph illips. (2009). Business driven technology(2 nd ed.).
Pu blish er Tat aMcgr aw Hill

Ref er en ces f or I n du st r i al Au t om at i on

1. Kr ish n a, Kan t .( 2011). Computer based industrial control. (2 n d ed.). PHI


Pu blicat ion s
2.Bat t ik h a, N. E. ( 1992 ). The management of control system: justification and
technical auditing. (1 st ed.). ISA Pu blication s

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Ex per t Mem ber s

1. Dr . N.S. Narah ar i,
Pr ofessor & Dir ect or ,
Dept of Placem en t , Tr ain in g an d In du st r ial En gin eer in g,
RV College of En gin eer in g, Ban galor e-560059.

2. Pr of. K. Rajagopal B.Tech ( IIT), PGDBM ( IIM)


Fou n der Dir ect or of a com pan y mak in g soft war e pr odu ct s for in du st r ial
en er gy m an agem ent .
Visit in g facu lt y, Pr esiden cy college, Ban galor e

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Christ University Institute of Management - Curriculum

MBA 5 52 En t er pr i se Asset M an agem en t

2 Cr edi t s
Descr ipt ion s

Th is paper offer s a fu n dam en t al fr am ewor k for m ain t en an ce m an agem en t in an


or gan izat ion . It pr ovides st u den t s wit h k n owledge of asset s m an agem en t t owards
produ ct ive life t h rou gh Main t en an ce plan n in g an d sch edu lin g, Tot al pr odu ct ive
m ain ten an ce, Com pu t er ized m ain t en an ce man agem en t syst em an d Main t en an ce
cost .

Learn in g Object ive

To develop t h e stu den t s k n owledge in main t en an ce ar ea wit h em ph asis for


in cr eased equ ipm en t availabilit y, on e of t h e lean con cept .
To m ak e aware t h e st u den t s wit h lat est con cept t ot al pr odu ctive
m ain t en an ce, r eliabilit y cen t er ed m ain t en an ce
To mak e awar e of st u dent s in m ain t en an ce cost an d safety wor k in g in t h e
in du st r y.

Un i t I M ai n t en an ce Man agem en t Fr am ewor k (4 Hr s)

Level of Know ledge: Conceptual Know ledge


Defin it ion & r ole of m ain t en an ce, Ch allen ges of m ain t en an ce, Fu n ct ion s of
m ain ten an ce, Classificat ion s of m ain t en an ce syst em , Or gan izat ion for
m ain ten an ce m an agem en t . Con cept of MUDA, MURA an d Mu r i

Un i t I I En t er pr i se Asset M an agem en t (4 Hr s)

Level of Know ledge: Work ing Know ledge


Design of m ain t en an ce syst em , Pr even t ive m ain t en an ce, Pr edict ive main t en an ce,
Br eak down m aint en an ce, Tot al plan n ed m ain t enan ce, Over h au ls an d
sh u t down , In spect ion an d lu br icat ion s.

Un i t I I I M ai n t en an ce Pl an n i n g & Sch edu l i n g (5 Hr s)

Level of Know ledge: Work ing Know ledge


Plan n in g of differ en t t ypes of m ain ten an ce, Schedu lin g an d sch edu le
prepar at ion s, Design of m ain t en an ce syst em , Or gan izat ion for m ain t en an ce,

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Un i t I V M ai n t en an ce cost (4 H r s)

Level of Know ledge: Conceptual Know ledge


Cost in g an d bu dget in g for m ain t en an ce- Cost codes, Cost allocat ion s, Bu dget ,
Bu dget ar y con t r ol, Cost repor ts, Life cycles of m ain t en an ce cost , Cost r edu ct ion
in spar es

Un i t V Tot al Pr odu ct i ve m ai n t en an ce (4 H r s)

Level of Know ledge: Conceptual Know ledge


Wh at is TPM?, Con cept of TPM, Pillar s of TPM, TPM an d TQM, Ben efit s of TPM,
calcu lat ion & ben efit s of OEE, How t o im plemen t TPM, Negat ive fact or s affect in g
TPM, Toyot a TPM syst em .

Un i t VI Com pu t er i zed m ai n t en an ce m an agem en t sy st em (5 Hr s)

Level of Know ledge: Work ing Know ledge


Equ ipm en t classificat ion , J ob cat alogu in g, in spect ion sch edu lin g, Repair
plan n in g, repair fu lfillm en t r epor t , Br eak down en t r y an d an alysis, Mater ial
in den t pr epar at ion .

Un i t VI I Saf et y m an agem en t an d acci den t pr ev en t i on (4 Hr s)

Level of Know ledge: Conceptual Know ledge


Safet y st ages-Du r in g in st allat ion , com mission in g & m ain t enan ce, Safet y of plan t
an d people, acciden t s, cau ses of acciden t s, Fir e h azar ds, elect rical h azar ds,
Ch em ical h azar ds, Occu pat ion al diseases, Cost of acciden t s, How acciden t s can
be pr even t ed, Safet y m an agem en t.

[Tot al 3 0 H ou r s]

Sk i l l Dev el opm en t

Gr ou p Case st u dy an d pr esen t at ion on variou s m ain t en an ce pract ices


car r ied ou t in pr ocess/ bat ch / Assem bly/ Ser vice In du st r y.
To im pr ove t h e sk ill of t h e st u den t in t h e ar ea of main t en an ce plan an d
sch edu lin g.
Case st u dy an d pr esen t at ion sk ill.
Sn apsh ot fr om pr act ice t h at associat es t h eory with pract ice will im pr ove
t h e st u den t s sk ill for bet t er pr odu ct ive t ech n iqu es.

Pr escr i bed Book :


1. Mish r a R.C.,Maintenance Engineering & Management. PHI pu blish er .

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Ref er en ces
1. Ch r ist oph er Idh amm er .,Results Oriented Reliability and Maintenance
Management Book . IDCON Pu blish er .

Ex t er n al i n pu t :

1. Pr of. Sh ivan an da 2. Pr of. J ish n u Hazr a


(Visin g Facu lt y) IIM, Ban galor e
Dir ect or
Th r iven i St r u ct u r es,Ban galor e
Ban galor e

3. Pr of.A.R.Mu t h u swam y,
Ex-ED Oper at ion s & Main t en an ce,
Ext er n al Facu lt y,
Ban galor e

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M BA 5 8 3 Adv an ced Su ppl y Ch ai n Man agem en t

2 Cr edi t s
Descr ipt ion

Th is paper is offer ed as an oper at ion s specializat ion paper in t h e fift h t r imest er .


Th e paper emph asizes t h e r ole of su pply ch ain m an agem ent in en t er pr ise
produ ct ivit y in t er m s of r edu ced cost s an d im proved profit s. Th e paper addr esses
t h e issu es in in t egrat in g th e su pplier s as well as cu st om er s wit h t h e or gan izat ion
for syn er gist ic valu e addit ion for ever y en t it y in su pply ch ain . Th e paper h elps
t h e st u den t s t o look at t h e bu sin ess fr om su pply ch ain per spect ive, t h at t oo in a
dynam ic en vir on men t .

Learn in g Object ives

To m ak e st u den t s appr eciat e t h e r ole of su pply ch ain an d logist ics decision s.


To equ ip st u den t s wit h t ools an d t ech n iqu es of su pply ch ain m an agem en t .

Un i t I I n t r odu ci n g Su ppl y Ch ai n Man agem en t (4 H r s)

Level of Know ledge: Conceptual


Su pply ch ain con cept s an d ch ar act er ist ics, discu ssion s of logist ics in t erface wit h
m icr o econ om y su ch as m ar k et in g, pr odu ct ion an d ot h er fu n ct ion al ar eas an d
m acr o econ om y su ch as global econ om ic policies, u n der st an din g th e Su pply
Ch ain - t h e ch an gin g bu sin ess lan dscapes dr ivin g for ces.

Un i t I I Pl an n i n g f or Mat er i al s (5 Hr s)

Level of Know ledge: Work ing Know ledge


Dem an d for ecast in g, Role of aggr egat e plan n in g, Plan n in g st r at egies, MRP-
In tr odu ct ion , Bill of m at er ial- Mat er ial r equ ir em en t plan n in g pr ocess- MRP u se-
Problem s. Econ omic or der qu an t it y, var iat ion s of EOQ m odel, qu an t it y
discou n t s, u se of EOQ wh en cost s ar e u n k n own , per iod or der qu an t it y,
problem s. In depen den t dem an d or derin g syst em , ERP-Man aging pr edict able
var iabilit y.

Un i t I I I Pr ocu r em en t an d I n v en t or y Deci si on s (5 Hr s)

Level of Know ledge: Work ing Know ledge


In bou n d logist ics alon g t h e su pply ch ain , Mat er ials m an agem en t : Pr ocu r em en t
an d im por t an ce of it em an d ser vice pu rch ased, Sign ifican ce of in ven t or ies in
broader per spective, In ven t ories in t he or gan izat ion , r at ion ale for in ven t ory,
Classifyin g in ven tor y, approach es t o man agin g in ven t or y u n der con dit ion s of
cert ain t y an d u n cer t ain t y, In ven t or y at m u lt iple locat ion s an d det er m in in g
opt im al level of in ven t or y, pr oblem s.
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Un i t I V War eh ou si n g Deci si on s (3 Hr s)

Level of Know ledge:Conceptual Know ledge


Role n at u re an d im por t an ce of war eh ou se, War eh ou se oper at ion s an d design ,
Mat er ials h an dlin g an d stor age

Un i t V Tr an spor t at i on Sy st em an d M an agem en t (5 Hr s)

Level of Know ledge: Conceptual Know ledge


Role of t r an spor t at ion in su pply ch ain , Fact or s affect in g t ran spor t decision s an d
select ion decision , Basic m odes of t r an spor t ation , Classificat ion of carr ier s,
Man agem en t st rat egy for car r ier ‘s sh ipm en t s, Net work design .

Un i t VI Su ppl y Ch ai n an d Logi st i cs I n f or m at i on Sy st em (4 Hr s)

Level of Know ledge: Conceptual Know ledge


Use of in for mat ion in a su pply ch ain , In for m at ion syst em bu ildin g pr ocess an d
r ole of E-bu sin ess in a su pply ch ain , Posit ion in g in form at ion in logist ics,
Obst acles t o co-or din at ion in a su pply ch ain .

Un i t VI I Cu r r en t I ssu es (4 Hr s)

Level of Know ledge: Conceptual Know ledge


Per for m an ce m easu r em en t an d r epor t in g; m on it or in g, con tr ollin g an d dir ect in g.
Ch allen ges for fu t u re; cycle redu ct ion strat egies, In ven t or y redu ct ion st rat egies
an d E-Com m er ce str at egies. Wor ld class Su pply Ch ain Man agem en t .

[Tot al : 3 0 Hou r s]
Sk i l l Dev el opm en t

St u den t s t o st u dy an d pr esen t live SCM pract ices in selected organ izat ion s as a
gr ou p exer cise.

Tex t Book s

1. Bu r t , D., & St ar lin g. (2011). World Class Supply Management. New Delh i:
Tat a McGr aw Hill.
2. Coyle, B., & Lan gely. (2011). The management of Business Logistics a supply
chain perspective. New Delh i: Th om son Sou t h West ern .

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Ref er en ces:

1. Bower sox, D.J., & Closs, D.J. (1996),Logistical management. New Delh i: Tat a
McGr aw, Hill.
2. Ch opr a, S., Mein dl, P., & Kar la,D. V. (2013). Supply chain management :
strategy, planning & operation (5th ed).New Delh i:Pear son Edu cat ion .
3. David, J. B., St eph en , L.,& J oe, B.H.( 2011). Logistics.New Delh i:Pr en t ice Hall
of In dia.
4. J er m y, S. (2000).Modeling and supply chain. Du xbu r y Pu blicat ion .

Ex t er n al Ex per t s

Prof. Ram asu bbu .N.


Exper t in Oper at ion s,
Ban galor e

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M BA 5 8 4 Lean Pl an n i n g, M an u fact u r i n g & Con t r ol

2 Cr edi t s
Descr ipt ion

Th is paper is offer ed as an elect ive in th e fift h Tr im est er . It develops an in sigh t


in t o t h e plan n in g, m an u fact u rin g an d con t r ol aspect s of Oper at ion s. Th is paper
prepar es t h e st u den t s for car eer s in t h e areas of Plan n in g, Man u factu rin g an d
con t r ol man agem ent . St u den t s opt in g for t h is elect ive, specialize in t h e var iou s
aspect s of Lean Plan n in g, Man u fact u r in g an d Con t rol.

Learn in g Object ives

To assist in developin g con cept s, k n owledge an d sk ills for an in t egr at ed


appr oach t o Lean Plan n in g, Man u fact u r in g an d Con t r ollin g.
To expose t o t h e lat est t ools an d t ech n iqu es in Oper at ion s for effect ive
decision -m ak in g.
To em ph asize t h e im por t an ce of applyin g syst em s con cept in an alyzin g
produ ct ion plan n in g related problem s.
To mak e st u den t s apply pr odu ct ion plan n in g an d con t r ol t ools for t h e design
of efficien t produ ct ion syst ems.
To expose t h e st u den t s t o lat est m an u fact u r in g concept s lik e Lean con cept s,
Flexible Man u fact u r ing syst ems an d wor ld class m an u fact u r in g.

Un i t I Oper at i on s Over vi ew ( 2 H r s)

Th e m an u fact u r in g plan n in g an d con t rol syst em –closed loop syst em ,plan n in g


an d con tr ol pr ocess Th e m an u fact u r in g plan n in g an d con t r ol act ivit ies –Plan n in g
in t er faces –Bu sin ess plan n in g ,Sales an d oper at ion s plan n in g

Un i t I I Pl an n i n g m et h odol ogy (4 Hr s)

Mast er Pr odu ct ion Sch edu lin g(MPS), Capacit y Requ ir em en t s Plann in g (CRP).
Execu t ion In t er faces –Mat er ial Requ irem en t s Plan n in g (MRP) an d ERP,
Produ ct ion act ivit y con t r ol(PAC).

Un i t I I I For ecast i n g & -Dem an d m an agem en t ( 3 Hr s)


Dem an d forecast in g, For ecast in g m et h ods, t r en d an d season alit y, Pr in ciples of
for ecast in g an d Forecast in g er r or assessm en t ,

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Un i t I V Sch edu l i n g Pr odu ct i on an d pr ocess oper at i on s (3 H r s)

Object ives of a sch edu le, Est ablish in g a sch edu le, Pr odu ct ion sch edu lin g,
operat ion s sch edu lin g an d pr oject sch edu lin g, Man agin g oper at ion s sch edu lin g

Un i t V Pr ocess Sel ect i on f or Man u f ac t u r i n g & Ser v i ce (5 Hr s)

Process Select ion -Man u fact u r in g: Pr ocess Select ion , Man u fact u r in g Pr ocess Flow
Design ,

Process Select ion -Ser vices: Th e Nat u r e of Ser vices, An Oper at ion al Classificat ion
of Ser vice, Design in g Ser vice Or gan izat ion s, St r u ct u r in g t h e Ser vice En cou n t er ,
Ser vice-Syst em Design Matr ix, Ser vice Blu eprin t in g an d Fail-St affin g.

Un i t VI Lean M an u fact u r i n g Sy st em (4 Hr s)

Valu e St r eam Mappin g, Pu ll Man u fact u r in g Syst em , Wast e classificat ion an d


elim in at ion con cept s, J IT, Applicat ion of Lean in m an u fact u r in g an d ser vice
sect or s.

Un i t VI I Con t r ol l i n g (5 H r s)

Produ ct ion Act ivit y Con t r ol(PAC), Per for m an ces of pr odu ct ion oper at ion ,
accu r acy of in ven t or y r ecor ds, per for m an ce repor t in g, evalu at in g cost of
operat ion s, au dit s an d r epor t in g.
Con t r ollin g r esou r ces –in t egr at in g su pplier s, con t r olling st or age an d m ovem en t
of goods, qu alit y con t r ol in it iat ives, Qu ality Man agem en t Pr ocess.

Un i t VI I I Wor l d Cl ass M an u f act u r i n g (4 H r s)

Flexible Man u fact u r ing Syst em s, Agile m an u fact u r in g, Rapid pr ot ot ypin g, E-


m an u factu rin g.

[Tot al : 3 0 Hou r s]
Sk i l l Dev el opm en t

1.St u den t s t o st u dy an d pr esen t best pract ices in select ed or gan izat ion s in bot h
m an u factu rin g an d ser vice in du st r y as a gr ou p exer cise.
2. St u den t s solve var iou s n u mer ical pr oblem s on MRP, sch edu lin g, capacit y
plan n in g, pr odu ct ion an d con t r ol and in ven t or y m an agem en t .
3. St u den t s lear n abou t con cept s of lean plan n in g an d m an u fact u rin g an d
develop t h e exper t ise t o apply su ch con cept s is in du st r y.

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Pr escr i bed Book s

1. Ar n old, J .R.T., & Ch apman , S.N., & Clive, L. M. (2011). In t r odu ct ion t o
Mat er ials Man agem en t . New Delh i :Pear son .
2. Ch apm an , S.N. (2008). Th e Fu n dam en t als of Pr odu ct ion Plan n in g &
Con t rol. In ida: Pear son .

Ref er en ce Book s

1. St ar lin g, B. D. (2009). World class su pply man agem en t . New Delh i:


Tat a McGr aw Hill.
2. Tagh izadegan , S. (2006). Lean six sigm a. In dia: Bu t t er wor t h -
Hein em an n .

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V

M A R K E T I NG

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M BA 54 1 Cust om er Rel at i on sh i p M an agem en t


1 Cr edi t

Descr ipt ion

Th is paper is offer ed as a m ar k etin g elect ive in t h e fift h tr im est er . It develops a


cu st om er focu sed at t it u de an d pr epar es st u den t s for car eer s in t h e areas of
cu st om er r elat ion sh ip m an agemen t . St u den t s opt in g for t h is elect ive specialize
in t h e variou s aspect s of cu st om er r elat ion sh ips – cu st om er r elat ion sh ip
ph ilosoph ies, r elat ion sh ip process, m odels on providin g valu e an d sat isfact ion
et c. It st r esses t h e im por t an ce of u n der st an din g, in an em pat h ic way, t h e n eeds,
expect at ion s an d aspir at ion s of cu st omers as a basis for bu ildin g a r elat ion sh ip,
wh ich adds valu e t o t h e cu st om er wh ilst bein g at least pot en t ially pr ofit able t o
t h e ser vices su pplier.

Learn in g Object ives

To develop in st u den ts a cu st om er r elation sh ip att it u de an d pr epar e t h em for


car eer s in t h e ar eas of cu st omer facin g solu t ion s.
To en able t h e st u den t s acqu ir e an u n der st an din g of t h e concept an d m ean in g
of cu st omer r elat ion sh ip, t h e r elation sh ip pr ocess an d var iou s m odels of
valu e an d sat isfact ion .
To en h an ce st u den t s sk ills an d k n owledge in dealin g effect ively with a
por t folio of ser vices cu st om er s in eit h er a r et ail or bu sin ess set t in g.
To develop k n owledge of IT en abled CRM pack age.

Un i t I Con cept s an d Con t ex t of CRM (3 Hr s)


Level of Know ledge: Conceptual and Basic
What is CRM: Defin it ion an d Con cept s. Th e im por t an ce of effect ive CRM
st r at egies as an in t egr al par t of effect ive ser vices m ar k et in g st r at egies for r et ail
an d bu sin ess cu st omer s.
CRM as par t of a cu st om er ser vice qu alit y st rat egy. Th e bu sin ess en vir on m en t of
CRM: legal, et h ical, econ om ic, com pet it ive an d social. CRM in ot h er bu sin ess
sect or s e.g. r et ailin g (h om e sh oppin g, loyalty car d)

Un i t I I Un der st an di n g Cu st om er s (3 Hr s)
Level of Know ledge :Conceptual & Practical
Cr eat in g a cu st omer pr ofile, Un derstan din g segm en t at ion t ools: Recen cy,
Frequ en cy, Mon et ar y. Life t im e valu e, Ret ail an d bu sin ess cu st om er pr ofilin g.
Relat ion sh ip life cycles.

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Un i t I I I I n f or m at i on Gat h er i n g Col l at i on , An al y si s an d Ev al u at i on (2 Hr s)
Level of Know ledge: Conceptual & Practical
Using internal information sources: Usin g cu st om er dat a, Dat a wareh ou sin g an d
dat a min in g, Iden t ifyin g cost effect ive ext er n al in for mat ion sou r ces: Pu blish ed
dat a Usin g t h e In t er n et Mar k et resear ch ,
Analysis and evaluation of information: Iden t ifyin g bu sin ess oppor t u n it ies.
Prepar in g proposals for cu st om er s. Evalu at in g por t folio pr ofit abilit y an d set t in g
prior it ies.

Un i t I V M an agi n g Cu st om er Rel at i on sh i ps (4 H r s)
Level of Know ledge: Conceptual & Practical
Un der st an din g an d m an agin g cu st om er expect at ion s. Developin g cu st om er
con fiden ce.
Bu ildin g r elat ion sh ips by addin g valu e t o cu st om er s cost effect ively. Plan n in g
an d m ak in g per su asive pr esen t at ion s. Man agin g cu stom er con t act st rat egies:
Dealin g wit h difficu lt sit u at ion s: Im part in g bad n ews Closin g accou n t s Exit
st r at egies

Un i t V Dev el opi n g CRM st r at egy (3 H r s)


Level of Know ledge : Conceptual & Practical
The role of CRM in business strategy. Understanding service quality : Tech n ical
qu alit y: pr odu ct k n owledge Fu n ction al qu alit y Det er m in an t s of ser vice qu alit y,
Man agin g cu st om er com m u n icat ion s. Plan n in g an d man agin g CRM project s.
Tar get set t in g.
5.6 Measuring performance CRM: Set t in g st an dar ds Cu st om er sat isfact ion
Por t folio profit abilit y.

[Tot al 1 5 Hou r s]

Sk i l l Dev el opm en t
1. Gr ou p pr esen tat ion s on var iou s CRM in it iat ives fr om diver se bu sin ess
sect or
2. Case st u dies
3. Pr esen t at ion s on CRM n ews u pdat es

Pr escr i bed T ex t

1. Peleen Ed., Customer relationship management. Pear son Edu cat ion
Pu blicat ion s.

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Ref er en ce Book

1. WIn caid Ju dit h ., Customer relationship management. Pear son Edu cat ion
Pu blicat ion s.
2. Sh et h J agdish N. & Sh ain esh G. , Customer relationship management -
Emerging concepts, tools & Applications. Tat a McGr aw Hill Pu blicat ion s.
3. Fr eelan d J oh n G., The Ultimate CRM Handbook . Tat a McGr aw Hill
Pu blicat ion s.
4. Ku m ar Alok , Sin h a Ch abbi, Sh arm a Rak esh , Customer relationship
management - concepts & Applications. Bizt an t r a Pu blicat ion s.
5. Kn ox Sim on , Mak lan St an , Payn e Adr ian , Customer relationship
management - perspectives f rom the mark et place. Bu t t er wort h - Hein em an
Pu blicat ion s.

I NTERNET SI TE
www.crm gu r u .com
www.crm t u t or ial.com
www.crm 2day.com
Bl og
cr m bloger .com crm blog.org

Ex t er n al Ex per t :
1. Mr. Sh r eyas Vat san
Man ager ,
Tat a Mot or s, Ban galor e

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MBA 5 4 2 M ar k et i n g Resear ch
2 Cr edi t s

Cou r se Over view & Object ives

Mar k et in g resear ch is an applied m an agem en t disciplin e t h at is cr it ical t o


u n derst an din g m ar k et s an d cu st om er s in or der t o mak e bet t er mar k et in g
decision s. Th e k ey object ive of t h is cou rse is t o pr ovide a lear n in g en vir on m en t
for acqu irin g t h e essen t ial wor k in g k n owledge of wh en an d h ow t o con du ct
m ar k et in g resear ch an d t h e m ost effect ive way t o com mu nicat e mark et in g
in for m at ion t o su ppor t m ar k et in g decision s.
Th is cou r se gives on h an ds oppor t Un ity to con ceive a r esear ch project st u dy,
design t h e st u dy, execu t e it , an d r epor t on t h e fin din gs in a pr ofession al m an n er .
Th e cou r se pr oject will r ein for ce and in t egr at e t h e con cept s lear n ed in
m ar k et in g, r esear ch m et h odology an d bu sin ess stat istics cou r ses t ak en u p in
previou s t er m s.

Evalu at ion : Pr oject Based


Learn in g Ou t com es

Un der st an d t h e n eeds of m ar k et in g m an ager s for m ar k et in g an d m ark et


in for m at ion ;
Det er m in e t h e object ives of t h e m ar k et in g r esear ch pr oject ;
Ident ify t h e t ype of resear ch t h at will best h elp ach ieve th e object ives;
Lear n h ow t o wr it e a good m ar k et in g r esear ch pr oposal;
Discover h ow t o develop gr eat qu estion n air es;
Un der st an d h ow t o m an age an d execu t e su r vey fieldwor k ;
Det er m in e h ow t o best an alyze su r vey dat a;
Lear n how t o t u r n st at ist ical fin din gs in to m ar k et in g in form at ion t h at get s
att en t ion ;
Lear n h ow t o wr it e report s t h at con vey m ar k et in g in for mat ion simply an d
effect ively an d en cou r age m ar k etin g act ion ; and
Pr esen t m ar k et in g in form at ion t o gar n er an d m ain t ain th e at t en tion of
m ar k etin g decision m ak er s.

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Pedagogy
Th is cou r se is en t ir ely based on pr oject based learn in g pedagogy. Here t h e
emph asis is ―
lear n in g by doin gǁ. Th e pr oject will be plan n ed, design ed, execu t ed
an d closed by t eam s of 5 st u den t s each wit h t h e an ch or facu lt y of t h e cou rse
declar in g t h e t eam s on t h e fir st day of t h e cou r se. An chor facu lty of t h e cou rse
will coor din at e all th e m on it or in g an d evalu at ion act ivit ies r elated t o t h is cou r se.
Each t eam will discover an d defin e a m ar k et in g r elat ed r esear ch pr oblem
r elevan t to a clien t / in du st r y / Gen n er al Man agem en t m ar k etin g con cept s. Each
t eam will go t h r ou gh a t ypical m ar k et in g r esear ch pr ocess as defin ed by t h e
followin g st eps1
St ep 1 : Pr oblem Defin it ion
St ep 2 : Developm en t of an Appr oach t o t h e Pr oblem
St ep 3 : Resear ch Design For m u lat ion
St ep 4 : Fieldwork or Dat a Collect ion
St ep 5 : Dat a Pr epar at ion an d An alysis
St ep 6 : Repor t Pr epar ation an d Pr esen t ation

Recom m en ded Ref er en ce Mat er i al :

1. Malh otr a,N., & Dash , S. (2009). Mark eting research – An applied orientation
(5 th ed.). Pear son Edu cat ion .
2. Kar en , E., J am es, P. J., & Br u n e, C. G. (2007). Mark eting scales handbook .
Sou t h West er n Edu cat ion al Pu blicat ion s.

Resear ch Pr oj ect Del i v er abl es

Deliver able 1: Mar k et in g Resear ch Pr oblem St at em en t .


Deliver able 2: Mar k et in g Resear ch Pr oposal (See Appen dix 1)
Deliver able 3: Dat a Collect ion In st r u m en t (Qu est ion n aire) (See Appen dix 2)
Deliver able 4: Mast er Dat a Sh eet
Deliver able 5: Fin al syn opsis of t h e r esear ch project
Deliver able 6: Fin al Pr oject Repor t (See Appen dix 3)

Ev al u at i on

CIA 1: In Class pr esen t at ion of pr oject pr oposal (20 Mark s)


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CIA 2: In Class pr esen t at ion of fin al syn opsis of t h e pr oject wor k (20 Mark s)

Pr e –Dat a Col l ect i on Ph ase: 5 0 M ar k s

Ser ial # Com pon en t Mar k s (Weigh t %)


1 Resear ch Pr oposal 20 (40%)
2 Dat a Collection In st ru men t 20 (40%)
3 Peer Review 10 (20%)

Post –Dat a Col l ect i on Ph ase: 1 0 0 Mar k s

Ser ial # Compon en t Mark s (Weigh t %)


1 An alysis of t h e Data 15 (15%)
[Appr opriat en ess an d Rigor of St at ist ical
An alysis ]
2 Fin al Syn opsis of t h e pr oject wor k 15 (15%)
3 Pr oject Repor t / Pr esen t at ion 50 (50%)
4 Peer Review 20 (20%)

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M BA 5 4 3 Tech n ol ogy M ar k et i n g

1 Cr edi t

Cou r se Over view & Object ives

Th e cou rse focu ses on t h e cr it ical aspects of t h e h igh -t ech nology en vir on m en t
an d t h e m ar k etin g ch allen ges t h ose ch ar act er ist ics pose. Stu den ts will learn
best -pr act ices in t h e t ech n ology m ar k et in g ar ea an d it s adapt at ion s t o st an dar d
m ar k et in g pr act ices. Th e cou r se t h r u st wou ld be on decision fr am ewor k s an d
st r at egies t h at r eflect cu t t in g-edge pract ice in t h e ar ea of t ech n ology m ar k et in g.

Learn in g Ou t com es

Be aware of t h e gr owin g im por t an ce of h igh tech n ology m ar k et in g.


Realize t h e im por t an ce of st rat egic mar k et in g plan n in g in h i-t ech fir m s.
Un der stan d Cu lt u re an d Clim at e Con sider at ion s for High -Tech Com pan ies
Un der stan din g High -Tech Cu st omers an d develop m ark et in g m ix

Pedagogy:

Class r oom session s wit h case st u dy appr oach .

Un i t I I n t r odu ct i on t o Wor l d of H i gh Tech n ol ogy M ar k et i n g (3 H r s)

Defin in g High Tech n ology, Com m on Ch ar act er ist ics of High -Tech En vir on m en t s:
Im plicat ion s for Mark et in g St rat egy.
Mar k et Orien t at ion an d Cr oss-fu n ct ion al (Mar k et in g/ R& D) In t er act ion .
New Pr odu ct Developm en t Team s an d Mar k et in g-R& D In t er act ion

Un i t I I Un der st an di n g H i gh -Tech Cu st om er s (3 H r s)

Adoption an d Diffu sion of In n ovat ion s. Ear ly-Mar k et St r at egies. Offer in g a wh ole
produ ct solu t ion . Cu st om er St r at egies t o Avoid Obsolescen ce: Im plicat ion s for
u pgr ades an d m igr at ion pat h s. Cu st om er Migr at ion Decision s. Mar k et ers‘
Migr at ion Opt ion s. Con su m er s‘ Par adoxical r elat ion sh ips wit h Tech n ology an d
Un in t en ded Con sequ en ces.

Un i t I I I Mar k et i n g m i x i n Hi gh -Tech Mar k et s (9 Hr s)

Tech n ology & produ ct m an agem en t


Tech n ology m appin g. Th e ― Wh at t o Sellǁ Decision . Th e Role of Produ ct
Man agem en t in t h e High -Tech n ology Com pan y. Developin g Services as Part of
t h e High -Tech n ology Pr odu ct St r at egy. Pr odu ct Ar ch it ect u r e: Modu larit y,
Plat for ms, an d Der ivat ives
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Dist r ibu t ion Ch an n els an d Su pply Ch ain Man agemen t in High -Tech
Mar k et s..Man agin g Hybrid Ch an n els. Effect ive Mu lt i-Ch an n el Mar k et in g.
Ch an n el Relat ion sh ip Qu alit y.
Pricin g con sider at ion s in h igh -t ech m ar k et s.
Th e h igh -t ech pr icin g en vir on m en t . Cu st om er -Orien t ed Pr icin g. Pr icin g of aft er
sales ser vice. Pr ice Pr om ot ion s.

[Tot al : 1 5 H ou r s]

Sk i l l Dev el opm en t

1. Collabor at ive m ar k et in g for t ech n ology an d t ech n ology-in t en sive pr odu ct s


St r ategic cooper at ion / allian ce for t ech n ology an d t ech n ology-in t en sive
produ ct s
Tech n ology m ar k et in g based on en t er prise‘s est ablish ed& n ew bu sin ess
m odel

Pr escr i bed T ex t
1. J ak k i, J . Moh r ., Sen gu pt a, San it ., & Slat er , St an ley. (2011). Mark eting of
high-technology products & innovations (3 r d ed.). Pear son .

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M BA 5 4 4 Mar k et i n g of Ban k i n g & Fi n an ci al Ser vi ces

1 Cr edi t

Cou r se Over view & Object ives

Wit h ban k in g and fin an cial plan n in g em er gin g as a ver y pr ospect ive car eer
oppor t u n it y, Mar k et in g of Ban k in g & Fin an cial Services cou r se in t r odu ces t h e
st u den t s t o t h e n u an ces of variou s in vest m en t aven u es, life cycle of in vest ors,
t h eir object ives an d asset allocat ion .

Learn in g Ou t com es

To fam iliar ize stu den t s wit h cor e con cept s of r et ail ban k in g, fin an cial
pr odu cts & fin an cial plann in g.
To fam iliar ize st u den t s wit h por t folio m an agem en t t ech n iqu es t h at
ch allen ge a fin an cial m an ager.
To provide st u den t s with in -dept h k n owledge of t ech n iqu es essen t ial for
su ccessfu l m ar k et in g of ban k in g & fin an cial ser vices pr odu ct .

Pedagogy

Class r oom session s wit h case st u dy appr oach .

Un i t I Ret ai l ban k i n g (4 Hr s)

Hist or y an d defin it ion , r ole wit h in t h e ban k oper at ion s, Applicabilit y of ret ailin g
con cept s
dist in ct ion bet ween Ret ail an d Cor por at e / Wh olesale Ban k in g.
Ret ail Pr odu ct s: Pr odu ct s Over view - Cu st om er r equ ir em en ts, Pr odu ct s
developm en t pr ocess,
Liabilit ies an d Asset s Pr odu ct s / Descript ion of Liabilit y pr odu ct s, Descr ipt ion of
Asset
Produ ct s. Appr oval pr ocess for r et ail loan s. Cr edit scor in g.
Over view of im por t an t asset pr odu ct s (Hom e, Au to, per son al loan s &
Cr edit / debit car ds) wit h r espect t o eligibilit y, pu r pose, am ou n t s, mar gin ,
secu r it y, disbu r sem en t , m or at or iu m , prepaym en t an d collect ion s.

Un i t I I Fi n an ci al pr odu ct s & Fi n an ci al Pl an n i n g (4 Hr s)

Com m on st ock an d pr efer red st ock , Money m ark et secu r it ies, Bon ds - Tr easu r y,
Gover n men t , Mor t gage back ed secu rit ies, Cor por at e an d m u n icipal bon ds,
Con ver t ible an d zer o cou pon bon ds, In su r an ce cu m in vest men t pr odu ct s,
Mu t u al fu n ds – ETF an d REIT an d Der ivat ive pr odu ct s – Opt ion s an d fu t u r es.
Asset allocat ion decision , Equ it y por t folio st rat egies – Act ive vs passive,
Man agem en t st rat egies, Valu e vs gr owt h in vest in g, Asset allocat ion st r at egies.

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Com posit e equ it y por t folio per for m an ce m easu r es – Tr eyn or ‘s r at io, Sh ar pe‘s
r at io, J en sen ‘s m easu r e an d Fam a‘s m easu r e, Com ponen t s of in vest m en t
per for m an ce – Select ivit y, Diver sificat ion an d r isk , Asset class dist ribu t ion
an alysis.
In tr odu ct ion t o fin an cial plan n in g, Life cycle an alysis, Fin an cial plan n in g
process, In t r odu ct ion t o in vest m en t s, Invest m en t m an agem en t pr ocess, Plan n in g
for fu t u re – College fu n din g, Syst em at ic in vest men t s, Retiremen t plan n in g an d
Est at e plan n in g, St r u ct u r in g fin an cial plan s.

Un i t I I I Mar k et i n g of Ret ai l pr odu ct s (7 Hr s)

Ret ail St r at egies; Tie-u p wit h In st it u tion s, OEM, au th or ized dealer s for Hom e
loan s, Au t o loan s, Per son al loan s, Cr edit car ds.
Deliver y Ch an n els - Br an ch , Ext en sion cou n t er s, ATMs, POS, In t er n et Ban k in g,
M-Ban k in g.
Sellin g process in ret ail pr odu ct s .Cu st om er r elat ion sh ip m an agem en t .

[Tot al : 1 5 H ou r s]
Sk i l l Dev el opm en t

Un der st an d t h e ch an gin g n eeds of t h e con su m er s & abilit y t o con ceptu alise


n ew pr odu ct based on t h e m ar k et requ irem en t s.
Det er m in e t h e com m er cial con sider at ion s an d r isk factor s for ban k in g &
fin an cial ser vices pr odu ct s
Ver y good por t folio man agem en t sk ills wit h sou n d u n derst an din g of t h e r isk
appet it e of t h e cu st om er s.
Abilit y t o det er m in e t h e righ t asset m ix
Abilit y t o h an dle m u lt iple sales ch an n els – e.g. t h r ou gh dealer sh ips, agen ts,
ban k par t n er s, r efer r als, br ok er s an d
ot h er in t er mediar ies

Pr escr i bed T ex t :
Ash iya Man ish ., Wealth Management. ICFAI Pr ess
Um esh C Pat n aik , Basu dev Ch h at oi; Ban k Mar k et in g -– Son ali Pu blicat ion s,
New.Delh i.

Ref er en ces

1. Facr ber, Esm e. All about investing. Tat a McGr aw – Hill Pu blication s.
2. Introduction to financial planning by Indian Institute of Bank ing & Finance.
Taxm an n Pu blicat ion s P Lt d.
3.Kapoor , J ack . R., Dlabay, L. R., & Hu ges, R. J . (2008). Personal finance,
New Delh i: Tat a M c-Gr aw Hills Pu blicat ion s.

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MBA 5 4 5 Ret ai l i n g M an agem en t


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a m ar k et in g elect ive in t he fift h t r imest er . It gives a


com plet e in sigh t on t h e k n owledge of ret ailin g an d pr epar es st u den t s for car eer s
in t h e ar ea of or gan ized r etailin g. St u den t s opt in g for t h is elect ive specialize in
t h e var iou s aspect s of r et ailin g; – m u lt ich an n el r et ailin g, r et ailin g st r at egy,
cu st om er relation sh ip m an agem en t , in for m at ion syst em s an d su pply ch ain
m an agemen t , m an agin g m er ch an dise, st ore m an agem en t et c.

Learn in g Object ives

To en h an ce t h e k n owledge of r et ailing an d pr epar e t h em for car eer s in t h e


area of r et ailin g.
To en able t h e st u den t s acqu ir e an u n der st an din g of t h e concept an d m ean in g
of mu lt ich an n el r et ailin g, t ypes of r et ailer s, cu st om er bu yin g behavior .
To en able t h e st u den t s t o assess an d u n derst an d t h e r et ail mar k et st rat egy,
r et ail locat ion im port an ce, HRM, in for mat ion syst em s an d su pply ch ain
m an agem en t , cu st om er relat ion sh ip m an agemen t .
To develop k n owledge of m er ch an dise plan n in g an d assor t m en t , pr icin g, r et ail
com m u n icat ion m ix, st or e m an agem en t , st or e layou t design an d visu al
m er ch an disin g.

Un i t I Th e Wor l d of Ret ai l i n g (5 H r s)

Level of Know ledge: Conceptual and Basic


In tr odu ct ion t o wor ld of Ret ailin g: it s econ om ic sign ifican ce an d oppor t u n it ies.
Types of r et ailer s: t r en ds in r et ailin g, r et ailer ch aract er ist ics, food an d Gen er al
Man agem en t m er ch andise ret ailer s, n on stor e r et ail for mat s, ser vices r et ailin g
an d t ypes of own er sh ip. Mu lt ich an n el r et ailin g: r et ail ch an n els, elect r on ic r et ail,
sh oppin g in fu t u re. Cu st om er bu yin g beh avior: t ypes of bu yin g decision s, bu yin g
process, m ar k et segm en tat ion .

Un i t I I Ret ai l i n g St r at egy (5 H r s)

Level of Know ledge – Conceptual and practical k now ledge (mini project)
Ret ail m ark et st rat egy: Plan n in g an d developm en t , t ar get m ar k et an d r et ail
for m ats, bu ilding su st ain able com pet it ive advan t age, st r at egic r et ail plan n in g
process, bu sin ess oper at ion s an d fin an cial developm en t s: t h e st r u ct u re of
bu sin ess, in vest m en t decision s, fin an cial evalu at ion , st r at egic profit m odel.

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Un i t I I I Ret ai l Locat i on an d SCM (4 H r s)

Level of Know ledge: Conceptual and mini project


Ret ail locat ion s an d sit e selection : sh oppin g cen ter s, cit y or t own locat ion , fr ee
st an din g sit es. In for mat ion syst em s an d dist r ibu t ion : su pply ch ain man agem en t ,
ph ysical dist r ibu t ion , in ven t or y an d war eh ou se m an agem en t . Cu st om er
r elat ion sh ip m an agem en t pr ocess an d developin g CRM pr ogr am s.

Un i t I V M er ch an di se Man agem en t (7 Hr s)

Level of Know ledge: Conceptual and mini project


Mer ch an dise plan n ing: cat egor y m an agem en t , sales for ecast in g, assort m en t
plan n in g pr ocess. Bu yin g m er ch an dise: br an din g st r at egies, sou r cin g decision ,
ven dor developm ent an d m an agem en t . Pr icin g st r at egies: object ives, pr icin g
calcu lat ion s an d appr oach es, price adju st m en t s. Ret ail comm u n icat ion m ix:
develop bran d loyalt y an d image, select ing pr om ot ion al m ix, plan n in g r et ai l
com m u n icat ion process.

Un i t V St or e Man agem en t (5 H r s)

Level of Know ledge: Conceptual and mini project


Man agin g th e st or e: r ecr u it in g an d select in g st ore em ployees, socializin g an d
t r ain in g, m ot ivat ion an d evalu at in g em ployees, gain in g compet it ive advan t age,
com pen sat ion an d r ewar d syst em , con tr ollin g cost by bu ildin g em ployee
com m it m en t , t r en ds in h u m an r esou r ce. St or e layou t , design an d visu al
m er ch an disin g: object ives of good st or e design , space plan n in g, mer ch an dise
presen t at ion t ech n iqu es, im por t an ce of at mosph er ics.

Un i t VI Cu st om er Ser vi ce an d I n t er n at i on al r et ai l i n g (4 Hr s)

Cu st om er ser vice st rat egies, cu st om er evalu at ion of service qu alit y, Gap m odel
for im pr ovin g r et ail ser vice qu alit y, ser vice st an dar ds, ser vice r ecover y.
In ter n at ion alizat ion of r et ailin g: sh oppin g at wor ld st ores, in t er n at ion alizat ion
process, cu lt u r e, bu sin ess an d in t ern at ion al m an agemen t .

[T ot al 3 0 Hou r s]
Sk i l l Dev el opm en t

1. Gr ou p pr esen tat ion s on var iou s r et ailin g t opics.


2. Gr ou p discu ssion s on cu r r en t t ren ds in r et ailin g.
3. Case st u dies
4. Pr esen t at ions on n ew r et ail for m at s.
5. Videos on t h e im port an ce an d sign ifican ce of st or e layou t , design an d visu al
m er ch an dise for t h e r et ail su ccess.
6. Min ipr oject s on Un it s 2,3,4 an d 5.
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Pr escr i bed T ex t

1. Berm an Bar ry, Evan s J oel R, Retail Management-A Strategic approach.


Pr en t ice Hall In dia.

Ref er en ces

1. Levy, Mich ael an d Weit z, Bart on A, Retailing Management. Tat a McGraw-


Hill Pu blish in g Lim it ed, New Delh i.
2. Newm an , An drew J . an d Cu llen , Pet er ., Retailing: Environment and
Operations. Th om son In dia Edit ion .
3. Ch et an Bajaj, Tu li Rajn ish an d Nidh i V Sr ivast ava, Retail Management.
Oxfor d Un iver sit y Press, In dia.
4. Gilber t David, Retail Marketing Management. Pearson Edu cat ion , In dia.

Ex per t Mem ber


Mr . Ferdin an d
Man ager
Tot al Mall, Ban galor e

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M BA 5 6 4 I n t egr at ed M ar k et i n g Com m un i cat i on

2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a m ark et in g elect ive in t h e fift h t r im est er . It gives an


in sigh t in t o m ar k et in g com m u n icat ion s an d pr epar es st u den ts for car eer s in
ar eas of adver t isin g, bran din g, et c. St u den t s opt in g for t h is elect ive specialize in
t h e var iou s aspect s of m ar k et in g com m u n icat ion s; –even t s, spon sor sh ips, sales
prom ot ion s, dir ect m ar k et in g, et c.

Learn in g Object ives

To en able stu den t s get a feel of t h e creat ive in du st r y an d h ow it m u st be


balan ced by adequ at e m ark et in g su pport
To develop an u n der st an din g of t h e differ en t elem en t s of in t egr at ed m ar k et in g
com m u n icat ion an d t h eir in t egr at ion
To develop sen sit ivit y t owar ds legal an d eth ical con sider at ion s in t h e
for m u lat ion an d implem en t at ion of comm u n icat ion st r at egies.

Un i t I Adver t i si n g, I n t egr at ed m ar k et i n g Com m u n i cat i on an d St r u ct u r e


of t h e Adver t i si n g I n du st r y (5 Hr s)

Adver t isin g cam paign s an d In t egr at ed Mark et in g Com m u n icat ion ; Au dien ces for
Adver t isin g, Adver t isin g as a bu sin ess process, Types of adver t isin g, Econ om ic
effect s of adver t isin g.
Hist or y of In dian Adver t isin g; Adver t isin g In du st r y- Adver t iser s, adver t isin g
agen cies an d t ypes, m edia com pan ies, Facilitat in g in st it u t ion s; Agen cy
Com pen sat ion m et h ods; Seek in g agen cies an d clien t s, Agen cy-Clien t
Relat ion sh ip; Tr en ds affect in g t h e adver t isin g in du st r y.

Un i t I I Adv er t i si n g Pl an n i n g an d Deci si on Mak i n g (5 H r s)

Th e Mar k et in g Plan , Th e com m u n icat ion an d per su asion pr ocess- Adver t isin g
Com m u n icat ion Syst em , Adver t isin g exposu re m odel, Th e Adver t isin g Plan ,
Ext er n al Fact or s affect in g t h e adver t ising plan - Facilit at in g Agen cies an d Social,
legal an d global fact or s.
Set t in g Advert isin g Object ives- Fu n ct ion of Object ives, Sales as an object ive,
Oper at ion al Object ives, Beh avior al dyn am ics, Advert isin g r espon se variables
in t er ven in g bet ween adver t isin g an d act ion ; Th e DAGMAR approach .

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Adver t isin g & Con su m er Beh avior


Segm en t at ion an d Tar get Mar k et , Developin g segm en t at ion St r at egy, Tar get
m ar k et select ion , det er m in in g t h e posit ion in g st r ategy, Br an d posit ion in g,
Reposit ionin g -Con su m er decision m ak in g process, Adver t isin g St r at egy r esear ch

Un i t I I I Un der st an di n g Con su m er I n si gh t s f or Pr om ot i on al Ef f ect i v en ess


(2 H r s)
Con su mer as Decision m ak er, m odes of Con su m er Decision m ak in g, Key
Psych ological pr ocesses, Con su m er as social bein g.
Segm en t at ion St r at egy, Position in g St r at egies, det er m in in g t h e posit ion in g
st r at egy, m ak in g t h e posit ion in g decision .
Mar k et in g plan , adver t isin g plan , adver t isin g objectives, wr it in g a br ief, set t in g
adver t isin g bu dget .

Un i t I V M essage St r at egy (9 Hr s)

Att en t ion an d com pr eh en sion : At t en t ion – Recall – In t er pr et at ion –


Com pr eh en sion
Un der st an din g ben efit based at t it u des, At t it u de levels-Iden t ifyin g im por t an t
at t ribu t es or ben efit s-Segm en t at ion u sin g at t itu de st r u ct u re.
Associat in g feelin gs wit h t h e Br an d, Im por t an ce an d in t en sit y of feelin gs
Tr an sfor m at ion al advert isin g, FCB Gr id, Rossit er Per cy Gr id, At t it u de t owar d t h e
adver t isem en t
Br an d Equ it y, Im age an d Person alit y: Br an d equ it y, Bran d Im age, Br an d
per son alit y association s, Im plem en t at ion of Per son alit y st r at egy.
Gr ou p in flu en ce an d Wor d of m ou t h Adver t isin g.
Nat u r e an d in flu en ce of referen ce gr ou ps- In for m ation an d Norm at ive in flu en ces
Message Tact ics- Creat ive Appr oach es Rat ion al an d Emotion al Appr oach es-
Usage of an En dorser -Dist r act ion Effect s, Cr eat ive Con cept r esear ch .
Th e Ar t of Copywr it in g Th e cr eat ive process – copywr it in g- Illu st r at in g-Layou t ,
Cr eat ive st yles-Execu t ion an d Con t en t .
Au dio-Visu al cr eat ive execu tion Developin g con cept for com m er cials, Form at s for
Radio an d TV, Mech an ics of Pr odu ct ion .
Adver t isin g Copy t estin g an d Diagn osis -Copy t est in g st r at egy-Diagn ost ic Copy
t est s-Select ion of copy t est .

Un i t V M edi a St r at egy (4 Hr s)

Tr en ds in t h e Media Wor ld, Fu n dam en tals of m edia plan n in g, Media plan n in g,


Com pet it ive Media Assessm en t , Com pu t er media plan n in g m odels- a glan ce,
Media veh icles, TRP an d GRP, t h e In t er net as t h e m ediu m .
Sch edu lin g an d Tim in g decision s.
Set t in g Media Bu dget -Econ om ic an alysis, Sh ar e of Voice, com pet it ive par it y
m et h od, Object ive an d Task m et h od.

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Un i t VI Ot h er Pr om ot i on al M i x (3 H r s)

Elem en t s – Sales pr om ot ion , Poin t of Pu r ch ase, Su ppor t m edia, Even t


Spon sor sh ip, Pr odu ct Placem en t s, Br an ded En t er t ain men t , Dir ect m ar k etin g,
Per son al Sellin g, pu blicit y, PR, In flu en cer m ar k etin g an d Cor por at e Advert isin g

Un i t VI I Adv er t i si n g Regu l at i on (1 Hr )

Decept ive Adver tisin g, Remedies, Self-Regu lat ion , Adver t isin g St an dar ds Cou n cil
of In dia (ASCI), Min istr y of I& B.

Un i t VI I I Adv er t i si n g an d Soci et y (1 Hr )

Nat u r e an d Cont en t of Advert isin g, Effect s on Valu es an d Lifest yles, Econ om ic


Effect s of Advert isin g, Advert isin g an d Com pet it ion , Rem edies.

[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t
1. Exposu r e towar ds media plan n in g
2. To gain in sigh t in t o creat ive aspect s of pr in t , t elevision & radio com m er cials

Pr escr i bed T ex t

Aak er , A. D., Batr a, R. & Myer s, J . G. (2009). Advertising Management, 5t h


Edit ion . Pear son Edu cat ion In dia.

Ref er en ces

1. Belch , G. E., Belch , M. A., & Pu r an i, K. Advertising and promotion. New


Delh i: Tat a McGr aw Hill Edu cat ion .
2. Clow, K. E., & Baack , D (2007). Integrated advertising, promotion and
marketing communication. New Delh i: Pear son Edu cat ion In dia.
3. J et h wan ey, J., & Jain , S (2012). Advertising management. New Delh i:
Oxfor d Un iver sit y Press.
4. Ter en ce, S (2007). Advertising and promotion-An IMC approach, Can ada
Th om son Sou t h -West er n
5. Th om as, D (2005). Principles of advertising and IMC. New Delh i: Tat a
McGr aw Hill Edu cat ion .
6. Wells, W. D., Mor iar t y, S., & Bu r n et t, J (2007). Advertising: Principles and
Practice. New Delh i: Pear son Edu cat ion In dia.

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V I

CO R E

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M BA 6 3 1 I n t er n at i on al Bu si n esses
2 Cr edi t s
Descr ipt ion

Th is is a core paper offer ed in t h e sixt h t rim est er t o st u den t s across all


specializat ion s. St u den t s learn var iou s aspect s of In t ern at ion al Bu sin ess in
t er m s of con cept s, oper at ion s, oppor t u n it ies an d ch allen ges.

Learn in g Object ives

To m ak e st u den t s u n der st an d t h e differ ent dimen sion s of In t ern at ion al


Bu sin ess an d in cu lcat e t h e spir it of In t ern at ion al bu sin ess in stu den t s.

Un i t I I n t r odu ct i on (6 Hr s)

Level of Know ledge: Conceptual and Basic


Nat u r e of in t er n at ion al bu sin ess, dr iver s of cr oss-bor der bu sin ess, r ou tes of
global bu sin ess an d act ive player s in m u lt in at ion al bu sin ess.
Th eor ies of global t rade an d in vest m en t , Mer can t ilism , t h eor y of absolu t e
advan t age, t h eor y of comparat ive advan tage, fact ors en dowmen t t h eor y, produ ct
life cycle t h eor y, Por t er ‘s n at ion al com pet it ive advan t age.
In ter n at ion al bu siness en vir on m en t – polit ical, econ om ic, t ech n ological an d
cu lt u r al fact or s, cross-cu lt u r al m an agem en t , levels of cu lt u r e, m odels t o aid
in t er n at ion al m an ager s

Un i t I I St r at egi es (6 Hr s)

Level Know ledge: Work ing Know ledge


In ter n at ion al st r at egic m an agem en t –pr ocess of st r at egic m an agem en t.
Or gan izin g in t er n at ion al bu sin ess – in t er n at ion al design s, fact or s in flu en cin g
ch oice of a design , issu es in or gan izat ion design

Un i t I I I Oper at i on s (8 H r s)

Level of Know ledge: Work ing Know ledge


Man agin g bu sin ess fu n ct ion s in t er n at ion ally- Mark et in g – ben efit s of
in t er n at ion al m ar k et s, m ajor activit ies in in t er n at ion al m ar k et in g
Oper at ion s man agem en t – oper at ion s m an agem en t an d com pet it ive advan t age,
st r at egic issu es in oper at ion s m an agem en t .
Tech n ology t r an sfer s – issu es ar isin g ou t of t ech n ology t r an sfer s.
In ter n at ion al fin an cial m an agem en t – major act ivit ies, fin an cin g for eign t r ade,
in t er n at ion al accou n t in g.
In ter n at ion al h u m an r esou r ce m an agem en t , m an agin g in t er n at ion al HR
act ivit ies

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Un i t I V I n t egr at i on (6 H r s)

Level of Know ledge: Work ing Know ledge


In ter n at ion al st r at egic allian ces, n at u r e, ben efit s, pit falls, scope, h ow t o m ak e
allian ces wor k - Int egr at ion bet ween cou n t r ies, levels of in tegrat ion , im pact ,
m ajor t radin g block s. -WTO – im plicat ion s for In dia

Un i t V Soci al Respon si bi l i t y (4 H r s)

Level of Know ledge: Work ing Know ledge


Social r espon sibilit y an d et h ical issu es in in t er n at ion al bu sin ess – n at ion al
differ en ces in et h ics an d social r espon sibilit y, codes of con du ct for MNC‘s,
decision flow ch ar t for an MNC.

[Tot al 3 0 H ou r s]

Sk i l l Dev el opm en t

1. An alyzin g cases.
2. Class pr esen t at ion s an d discu ssion s.
3. In t er act ion wit h expor t er s.
4. In t egr at ed appr oach lin k in g specializat ion s for In t er n at ion al Bu sin ess.

Cor e Tex t

1. Hill, Ch ar les W.L. an d J ain , Ar u n K, (2010). International Business. New


Delh i: Tat a McGr aw-Hill,.

Ref er en ce Tex t s:

1. Dan iels, J oh n D., Radebau gh , Lee H. an d Su llivan , Daniel P. (2007).


International Business. New Delh i: Pear son .
2. Aswat h appa K., (2010). In t er n at ion al Business. New Delh i: Tat a McGr aw-
Hill

Ex t er n al Ex per t s

1 Dr . Er asi, 2. Dr . San jeevaiah ,


Pr ofessor , Professor ,
PG Depar t m en t of Com m er ce, PG Depart m en t of
Ban galor e Un iver sit y. Com m er ce
Ban galor e Un iver sit y.

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V I

F I N A NC E

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M BA 6 0 1 Der i vat i ves


2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a fin an ce elect ive for t h e MBA progr amm e. Th e cou r se
provides a com pr eh ensive k n owledge t o t h e st u den t s abou t t h e fu n ct ion in g of
t h e dom est ic Derivat ives Mar k et s wit h a pr act ical appr oach . It also k in dles
su fficient in t er est in t h em t o con sider t h is ar ea for t h eir car eer gr owt h .

Learn in g Object ives

To pr ovide st u den t s with a con cept u al an d pr act ical fram ewor k of t h e


fu n ct ion in g of Der ivat ive Mar k et s
To provide st u den t s wit h wor k in g k n owledge abou t h edgin g, arbit r agin g
an d t r ading in Der ivat ive Mar k et s
To pr ovide st u den t s wit h t h e k n owledge of Der ivat ive Mar k et s as an asset
class for in vest m en t s.

Un i t I Der i v at i ves- An I n t r odu ct i on (2 Hr s)

Level of Kn owledge- Con cept u al an d Wor k in g Kn owledge


In tr odu ct ion – Risk m an agem en t - Der ivat ives- Derivat ives Produ ct s -
Classificat ion of Der ivat ives- Par t icipan t s in Der ivative Mark et s- Evalu at ion of
Der ivat ives- Fu n ct ion s of Der ivat ives Mar k et s- Misu se an d Cr it icism of
Der ivat ives.

Un i t I I For war ds an d Fu t u r es (8 Hr s)

Level of Kn owledge: Wor k in g Kn owledge


For war ds An d Fu t u r es
In tr odu ct ion - For war d Con t r act - Set t lemen t of For war d Con t r act - Fu t u r es
Con t r act - Specificat ion s of Fu t u r es Con tr act - Open In t er est - Differ en ce bet ween -
For war d an d Fu tu res Con t r act - Pr icin g a For war d an d Fu t u r es Con t r act .

Com m odit y Fu t u r es
Ben efit s of Com m odit y Fu t u r es- Fu t u res Cont r act on Com m odit ies- Pr icin g
Com m odit ies Fu t u r es- Hedgin g wit h Com m odit ies Fu t u r es- Perfect an d Im perfect
Hedge- Basis & Basis Risk , Opt im al Hedge Rat io

St ock An d In dex Fu tu r es
In t r odu ct ion - In dex Fu t u r es- Fu t u r es Con tr act on In dices an d In dividu al St ock -
Feat u r es an d Specificat ion s of St ock or In dex Fu t u r es- Pr icin g St ock an d In dex
Fu t u r es- Applicat ion of In dex Fu t u r es- Hedgin g t h rou gh In dex Fu tu res

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In ter est Rat e Forwards An d Fu t u r es


In tr odu ct ion - For war d r at e agr eem en t (FRAs)- FRA – Th e pr odu ct - Hedgin g wit h
FRA- Specu lat ion wit h FRA- Ar bit r age wit h FRAs- Eu r odollar s/ Fu t u r es.

Un i t I I I Swaps (2 H r s)

Level of Kn owledge- Wor k in g Kn owledge


INTEREST RATE AND CURRENCY SWAP
In ter est Rat es an d cu r r en cy swaps- In t r odu ct ion - In t er est Rat e Swaps- Feat u r es
of Swap- Need of Swap In t er m ediar y- Applicat ion s of Swaps- Rat ion ale for Swaps
Com par at ive Advan t age- Types of In t er est Rat e Swaps

Un i t I V Opt i on s-Basi cs (2 H r s)

Level of Kn owledge- Wor k in g Kn owledge


In tr odu ct ion - Ter m in ology of opt ion s- Call opt ion - Pu t Opt ion - Mon eyn ess of
Opt ion s- Types of opt ion s- Un der st an din g Opt ion s Qu ot at ion s- Tr adin g an d
Set t lem en t - Mar gin s in Opt ions- Differ en ces bet ween option s an d fu t u r es/
For war ds

Un i t V Opt i on s Pr i ci n g (1 3 Hr s)

Level of Kn owledge- Con cept u al an d Wor k in g Kn owledge


OPTION PRICING - I
In tr odu ct ion - In t rin sic valu e an d Tim e Valu e- Ar bit r age based r elat ion sh ip of
opt ion Pr icin g- Pu t call par it y

OPTION PRICING II
In tr odu ct ion - Bin om ial opt ion pr icin g m odel-Applyin g Bin omial m odel- Fact or s
affect in g t h e option s pr ice- Black Sch oles opt ion pr icing m odel- Assu m pt ion of
Black Sch oles Model- Int er pr et in g t h e Black Sch oles m odel- Pu t pricin g u sin g
t h e BSM- Measu r in g h ist or ical volatilit y- Im plied volat ilit y

OPTIONS – APPLICATION
Hedgin g wit h St ock opt ion s- Hedgin g wit h In dex options- St r addle – Lon g an d
Sh or t - St r an gle- Lon g an d Sh or t - St r aps an d St r ips- Bu ll Spr ead- Bear Spread-
Bu t t er fly Spr ead- Fact or s affect in g t h e Spr ead

Un i t VI Cr edi t Der i v at i ves (3 Hr s)

Level of Kn owledge: Con cept u al an d Wor k in g Kn owledge


In tr odu ct ion - Credit Der ivat ives- Types of Risk - Assessin g Credit Risk : Th e
Probabilit y of Defau lt - CDS – Credit Defau lt Swaps

[Tot al 3 0 Hr s]

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Sk i l l Dev el opm en t

1. To pr act ically u n der st an d an d follow day-t o-day developm en t s in t he


Der ivat ives Mar k et s
2. To develop t h e sk ill of u sin g Der ivat ive m ar k et s as on e of t h e asset classes
for in vest m en t s.
3. To develop t ech n ical an alysis sk ills.

Pr escr i bed T ex t :

1. Rajiv Sr ivast ava , Der ivat ives an d Risk Man agem ent ,Oxfor d Univer sit y Press

Der i v at i ves Ref er en ce T ex t s:

1. Hu ll, J. C. (2011) .Options, f utures, and other derivatives (8 th ed.). Pr en t ice


Hall.
2. Par am eswar an , S. K. Futures mark ets- made easy w ith 250 Q & A (1 st ed.).
Tat a McGr aw Hill.
3. Varm a, J . R. Derivatives and risk management.(1 st ed.) Tat a McGraw Hill
Pu blicat ion s.

Ex t er n al Ex per t s

Mr .Rat an Gu pt a
Dir ect or, Kn owledge Var sit y
Ban galor e.

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M BA 6 6 2 Fi n an ci al Ri sk M an agem en t

2 Cr edi t s
Descr ipt ion

Th is cou r se is offer ed as fin an ce elective t o pr ovide t h e st u den ts an


u n derst an din g of t h e em ergin g ar eas of Risk Man agem en t . Th is cou r se equ ips
t h e par t icipan t s with t h e t ools an d t ech n iqu es t o m an age t h e fin an cial r isk
efficien t ly. It also en ables t h e st u den t s t o lear n power fu l cor por at e gover n an ce
an d r isk st r at egies t o con t r ol bot h fin an cial an d n on fin an cial r isk s.

Learn in g Object ives

To descr ibe r isk m an agem en t con t r ibu t ion t o t h e or gan izat ion
To cr eat e awar en ess of t h e r egu lat or y fr am e wor k s, best pr act ices an d
accou n t in g & legal issu es.
To u nder st an d VAR an d m eth ods for m easu r in g VAR
To u nder st an d t h e u se of im por t an t fin an cial r at ios in r isk m an agem en t
To u nder st an d wh y t ot al r isk mat t er s
To r elat e con cept s an d pr act ice of r isk m an agemen t t h r ou gh case st u dies
fr om or gan izat ion s wh ich failed du e t o in adequ at e risk m an agemen t
pract ices.

Un i t I I n t r odu ct i on t o Ri sk s- I (2 Hr s)

Level of Know ledge: Conceptual and Basic


Risk in Gen n er al Man agem en t an d fin an cial risk in specific, Nat u r e of r isk , Need
for r isk m an agem en t an d ben efit s, Classificat ion of r isk s, Syst em at ic an d Non -
Syst em at ic risk , Appr oach es t o Risk m an agemen t .

Un i t I I I n t r odu ct i on t o Ri sk s- I I (5 Hr s)

Level of Know ledge: Analy tical


Risk Vs Ret u r n dyn am ics, Iden t ifying risk exposu r e, Recap of h ow t o defin e
r et u r n s an d m easu re it , Recap of h ow t o m easu r e r isk s – St an dar d Deviat ion ,
Covar ian ce an d Pr obabilit y, En t er pr ise r isk m an agem en t , Risk based
su per vision .

Un i t I I I Regu l at i on s, Basel I I & I I I (6 Hr s)

Level of Know ledge: Analy tical and practical


Over view of Basel n or m s –Basel Com m it t ee on Ban k in g Su per vision (BCBS),
Basel n orm s - A m ove t owar ds En t er pr ise Risk Man agem en t & In tegrat ed
su per vision , Basel II n or m s - 3 Pillar appr oach , BCBS gu idelin es, Iden t ifyin g t h e
sou r ces of Cr edit , Mar k et & Oper at ion al r isk s an d det er m in in g r espect ive capit al
as par t of Min im u m r equ ir ed capit al, Appr oach es t o Capital m easu r em en t . Basel
III - A perspect ive.

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Fin an cial risk s m an agem en t t h r ou gh Opt ion s, fu t u r es an d der ivat ive secu r it ies.
Assessm en t of fin ancial asset r isk s, in ter est r at e & debt secu r it ies, valu e at r isk .
Capit al adequ acy r isk , Oper at ion al r isk s in ban k s, Basel II com m it t ee
r ecom m en dat ion s.

Un i t I V Det ai l ed St u dy of Ri sk s (1 0 Hr s)

Level of Know ledge: Conceptual and Work ing


Prin ciples of cr edit risk m an agem en t (3 Hou r s): For m s of cr edit r isk – Set t lem en t
r isk , Cou n t er par t y r isk & Sover eign r isk , Com mon sou r ces of credit r isk
m an agemen t , m easu rin g cr edit r isk – Pr obabilit y of defau lt , Loss given defau lt,
Exposu r e at defau lt , Expect ed loss & Un expected loss, u se of derivat ives t o
m an age cr edit r isk .
Liqu idit y risk & In t er est r at e r isk (3 Hou r s): Recap of h ow liqu idit y r isk is
m an aged in ban k s, Recap of h ow In t er est r at e r isk is man aged in ban k s, Recap
of h ow ALM t ool is u sed t o m an age liqu idit y an d in t er est r at e risk , Opt imizat ion
of NIM, Use of der ivat ives for in t er est r isk m an agem en t .
Scen ar io an alysis & St r ess t est in g (2 hr s): Gen erat in g t h e scen ar ios, r ever se
st r ess t est in g an d it s u ses. Prin ciples of "Sou n d st ress test in g pr act ices an d
su per vision ,ǁ BCBS con su lt at ive docu men t .
Oper at ion al Risk (4 h r s): Oper at ion al r isk s in ban k s, Measu r in g an d m an agin g
operat ion al r isk s
Econ om ic capit al an d RAROC (2 h r s): Un der st an din g t h e con cept s - RAROC,
Econ om ic capit al, How to m easu r e bu sin esses u sin g RAROC, Forecast in g an d
RAROC, Sim u lat ion u sin g Mon t e Car lo m et h od.

Un i t V Con t em por ar y T opi cs (7 Hr s)

Level of Know ledge: Conceptual and Work ing


Con ver gen ce: IFRS & Basel norm s - In vest men t s, Loan loss pr ovision ing, derivat ives.
Risk Mgmt . - Mist akes t o avoid: Lear ning fr om Case St u dies- Ban k Herst at t , Leh man
Bros., Lon g Term Capit al Man agemen t (LTCM), Bar in gs Ban k et c.

[Tot al 3 0 H ou r s]

Pr escr i bed T ex t

Vivek ., & Ast h an a, P.N. (2012). Financial risk management. (2 n d ed.). Him alaya
Pu blish in g Hou se.

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Ref er en ces

1. RBI‘s Master Cir cu lar on Risk Man agem en t


2. BCBS Con su lt at ive Docu m en t
3. Hu ll, J . C. (2010). Risk Management and financial institutions. (3 r d ed.).
Tor ont o: Wiley In dia.
4. Du n ., & Br adst r eet . (2006). Financial risk management. (1 st ed.). Tat a
McGr aw Hill.
5. Cr ou h y, M., Galai, D., & Mar k , R., (2006). The essentials of risk management.
Th e McGr aw Hill Com pan ies.
6. William s, A. C., You n g, P., & Sm it h , M.L. (1998). Risk management &
insurance. The McGraw Hill Com pan ies.
7. Risk Man agem en t st u dy cou rse for CAIIB - IIB

Ex t er n al Ex per t Adv i sor

Mr.Mah idh ara Davan ger e V


MBA,MFC,Msc(Mat h s),DAT(UK)
Corpor at e In vest m ent Con su lt an t
Pram ar t h a In vest men t Par t n er s
Ban galor e

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V I

GE N E R A L M A N A GE M E N T

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M BA 6 11 Busi n ess An al y si s – I I I

2 Cr edi t s

Descr ipt ion

Th is cou r se is a con t in u at ion fr om Bu sin ess An alysis II. Th e pu r pose of t h is


cou r se is t o pr ovide t h e st u den t s wit h a deep u n der st an din g of t h e appr oach ,
t ools, tech n iqu es an d best pr act ices r equ ir ed t o facilit at e defin it ion of
r equ ir emen t s for IT solu t ion s t o bu siness problem s. Th is cou r se will coach
st u den t s on h ow t o elicit , an alyze, m odel, docu m en t , an d validat e Solu t ion
Requ ir em en t s, i.e. Fu n ct ion al an d Non Fu n ct ion al Requ ir em en t s t o a solu t ion .
It also deals with h ow t o effect ively com m u n icat e r equ ir em en t s t o t h e
st ak eh older s (clien t & im plem en t at ion t eam) an d m an age t h ese requ irem en t s.

Learn in g Object ives

To learn h ow t o ANALYZE an d DOCUMENT REQUIREMENTS u sin g best


pr act ices lik e USE CASE SPECIFICATION
To u nder st an d BUSINESS RULES an d h ow t o docu m en t t h em
To lear n pr in ciples in volved in design in g USER INTERFACES k eepin g User
Exper ien ce in focu s
To learn h ow t o visu alize r equ ir em en t s u sin g var iou s UML MODELS lik e
act ivit y diagr am , st at e t r an sit ion diagr am et c.
To u n der st an d NON FUNCTIONAL REQUIREMENTS an d h ow t o elicit
t h em
To lear n t h e con cept s in REQUIREMENTS MANAGEMENT
To u nder st an d t h e basics of AGILE FRAMEWORK

Un i t I Use Case Speci f i cat i on (6 Hr s)

Level of Know ledge: Conceptual and Case Study


- St r u ct u r e of a Use Case
- Act ivit y Diagr am s
- 4D Appr oach t o Use Cases: Discover -Descr ibe-Develop-Det ail
- Basic Validat ion Req.
- Capt u r in g Assu m pt ion s & Depen den cies
- Capt u r in g In t er face Req., Messages, Basic & Adv Validat ion Req.
- Capt u r in g Assu m pt ion s & Depen den cies

Un i t I I Bu si n ess Ru l es (4 Hr s)

Level of Know ledge: Conceptual, Analy tical and Case Study


- Wh at & Wh y Bu sin ess Ru les?
- St r u ct u r al & Oper at ive Bu sin ess Ru les
- Wor din g Bu sin ess Ru les – best pr act ices
- Em beddin g Bu sin ess Ru les in Use Case Specificat ion

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Un i t I I I User Ex per i en ce Pr i n ci pl es (4 Hr s)

Level of Know ledge: Conceptual and Case Study


- User Per son a
- Wirefr am es / Pr ot ot ypes
- Usin g Wir efr am es for elicit ation as a best pr act ice
- Capt u r in g User Experien ce r elat ed r equ ir em en t s in t h e Use Case
Specificat ion

Un i t I V Non Fu n ct i on al Requ i r em en t s (3 Hr s)

Level of Know ledge: Conceptual and Case Study


- Wh at ar e Non Fu n ct ion al Requ ir em en t s (NFR)?
- Types of NFR: Usabilit y, Reliabilit y, Per for m an ce, Su ppor tabilit y, Design
an d Implem en t at ion Con st r ain t s, Au dit in g, Localizat ion , Help,
Per sist en ce, etc.
- Best Pr act ices in elicit in g NFR: wh ich st ak eh older t o in volve, im pact of
each NFR, et c.

Un i t V Requ i r em en t s An al y si s (Al l i ed Con cept s) (3 Hr s)

Level of Know ledge: Conceptual and Case Study


- Or gan izin g a Requ ir em en t s Reposit or y
- Requ ir em en t s Prior it izat ion
- Requ ir em en t s Ver ificat ion
- Requ ir em en t s Validat ion

Un i t VI Requ i r em en t s Man agem en t & Pl an n i n g (5 Hr s)

Level of Know ledge: Conceptual and Case Study


- Requ ir em en t s Traceabilit y Mat r ix
- Ch an ge Man agem en t & Im pact An alysis
- Requ ir em en t s Com m u n icat ion & Sign Off
- Requ ir em en t s Tran sit ion
- Man agin g Issu es / Clar ificat ion s
- Developin g a Requ ir em en t s Man agem en t Plan

Un i t VI AGI LE Fr am ewor k (5 Hr s)

Level of Know ledge: Conceptual and Case Study


- Fu n dam en t als of AGILE Fr am ewor k
- AGILE Met h odologies
- SCRUM Met h odologies
- Role of a BA in SCRUM Met h odology
- Docu men t in g User St or ies

[Tot al : 3 0 H ou r s]

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Sk i l l Dev el opm en t

1. Requ ir em en t s An alysis sk ills


2. Requ ir em en t s Plan n in g & Man agem ent sk ills

Pr escr i bed T ex t

IIBA® 2009. A Gu ide t o t h e Bu sin ess An alysis Body of Kn owledge® Ver sion
2.0 (BABOK ® Gu ide, Ver sion 2.0)
Bit t n er & Spen ce. Use Case Modelin g; Addison Wesley
Leffin dwell & Widr ig. Man agin g Soft war e Requ ir em en t s; Pear son
Un ger , Ru ss & Ch an dler, Car olyn (2012). A Pr oject Gu ide t o UX Design :
For u ser exper ien ce design er s in t h e field or in t h e m ak in g (2n d Edit ion )
(Voices Th at Mat t er ); New Rider s

Ref er en ces

1. Bar bara, A. Car k en ord. Seven st eps t o m ast er in g bu sin ess an alysis. J .
Ross Pu blish in g.
2. Hu ll, J ack son ., & Dick . Requ iremen t s en gin eer in g. Spr in ger.
3. Kr u t ch t en m , Ph illippe., & Kr oll. Rat ional u n ified process. Addison
Wesley.
4. Pr essm an , Roger . Software en gin eer ing: A pr act it ion er 's appr oach .
McGraw-Hill.

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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M BA 6 1 2 Cr oss Cu l t ur al M an agem en t

2 Cr edi t s
Descr ipt ion

Th e in cr ease in bot h diver sit y an d globalizat ion in bu sin ess requ ir e t h at


employees, especially m an ager s, develop cr oss-cu lt u r al com pet en ce t o wor k
effect ively in in t er n at ion al assign m en t s, on cross-cu ltu r al t eam s, wit h
in cr easin gly diver se cu st om er s an d clien t s, an d t o effect ively com pet e or
collabor at e wit h compet it ors, su pplier s, par t n ers, an d r elevan t st ak eh olders,
su ch as gover n m en t s an d ot h er pu blic bodies.
Effect ive t r ain in g an d exposu r e t o cu lt u r al differ en ces ar ou n d t h e world can h elp
employees lear n t o be m or e su ccessfu l in a var iet y of bu sin ess set t in gs.
Th is cou r se seek s t o provide st u den t s wit h an u n der st an din g of effect ive cr oss-
cu lt u r al m an agem en t an d t h e ch allen ges t h at ar e lik ely t o be faced wh ile
work in g in t er n at ion ally.
Th e cou r se is design ed t o give su pport an d gu idan ce t o st u den t s by offerin g an
in sigh t an d u n derst an din g of h ow cr oss cu lt u r al an d in t er cu lt u r al issu es
m an ifest in t h e wor k place.

Coach in g on sk ills su ch as com m u n icat ion , t im e man agem en t ,


asser t iven ess an d con flict r esolu t ion .
Developin g sk ills an d appr oach es t o deal wit h cr oss cu lt u r al an d
in t er cu lt u ral issu es.
Pr ovidin g gu idan ce on h ow t o leverage cu lt u r al differen ces an d maxim ize
t h e pot en t ial of a m u lt icu lt u r al t eam .
To pr ovide con cept u al fr am ewor k s an d eviden ce fr om pr act ice t h at will
develop an u n der st an din g of t h e ways in wh ich cu lt u r es differ , h ow t h ese
differ en ces can im pact m an agem en t , and h ow cu lt u r al issu es can limit
organ izat ion al effect iven ess.

Learn in g Object ives

By t h e en d of t h e cou r se, st u den t s will:


Un der st and h ow people, grou ps, or gan izat ion s, an d societ ies becom e
in fu sed wit h cu lt u r e
Gain an an alyt ical an d con cept u al u n der st an din g of one‘s own cu lt u r e an d
t h e differ en ces fr om own ver su s ot h er cu lt u r es
Un der st and t h e in flu en ce of cu lt u r e on at t it u des an d beh avior
Lear n t o r ecogn ize wh en cu lt u r al differ en ces ar e affect in g wor k
r elat ion sh ips an d t h e cir cu m st an ces in wh ich cu lt u ral differ en ces ar e m ost
lik ely
Lear n su bstan t ively abou t an d com e t o appr eciat e cu lt u r es differ en t from
on e‘s own
Un der st and t h e t ypical r eact ion s to cu lt u ral differ en ces; lear n t o be
m in dfu l of t h ose react ion s in ou r selves, an d lear n st r at egies for r espon ding
pr odu ctively an d posit ively t o cu lt u r al differ en ces.

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Un i t I I n t r odu ct i on t o cu l t u r al di f f er en ces an d t h e ch al l en ges i n m an agi n g


t h em (4 H r s)

Level of Kn owledge – Basic Kn owledge


To iden t ify t h e ar eas in wh ich cu lt u r al differ en ces pr esen t a ch allen ge in
m an agin g people acr oss cu ltu res; To becom e m or e self-awar e of ou r cu lt u r al
con dit ion in g, in dividu al biases an d assu m pt ion s an d t o u n der st an d t h e
im plication s t h ese h ave on ou r in t er act ion s wit h people who ar e differ en t fr om
u s.

Un i t I I Un der st an di n g t h e cu l t u r al i m pact on m an agem en t (5 H r s)

Level of Kn owledge – con cept u al & sk ill based


To u n der st an d t h e im pact of cu lt u r e on m an agem en t ; Th e sign ifican ce of cu lt u r e
in in t er n at ion al man agem en t ; Un der st an din g an d Man agin g Cu lt u r al Diver sit y.
Th e m ean in g an d dim en sion s of cu lt u r e; compar at ive in t ern at ion al m an agem en t
st yles.

Un i t I I I Cr oss cu l t u r al com m u n i cat i on & n egot i at i on f or com pet i t i v e


advan t age (8 H r s)

Level of Kn owledge – con cept u al & sk ill based


Cr oss-Cu lt u r al Com m u n icat ion an d Negot iat ion s. Man agin g com m u n icat ion
acr oss cu lt u r es; Th e abilit y t o com m u n icat e cr oss cu lt u r ally an d u n derst an d
diver se per spect ives in or der t o ach ieve a com petit ive advan t age in ou r global
econ omy. Cu lt u r e an d con su m er beh avior .

Un i t I V Leadi n g i n a cr oss cu l t u r al en v i r on m en t (4 H r s)

Level of Kn owledge – con cept u al & sk ill based


Cr oss-cu lt u r al leader sh ip an d m ot ivat ion ; Leadin g Respon sibly in Mu lt icu lt u r al
En vir on men t . Global bu sin ess et h ics.

Un i t V M an agi n g bu si n ess acr oss cu l t u r es (3 Hr s)

Level of Kn owledge – con cept u al & sk ill based


Man agin g Cu lt u r es in In t er n at ion al Merger s an d Acqu isit ion s. Hu m an Du e
diligen ce acr oss cu lt u r es in or gan izat ion s

Un i t VI Cu l t u r al i m pact on i n t el l ect u al pr oper t y (3 Hr s)

Level of Kn owledge – con cept u al & k n owledge based


In tellect u al pr oper t y issu es in em er gin g cou n t r ies. Cu lt u r al views of in tellect u al
proper ty ar ou n d t h e wor ld an d it s pr ot ect ion .

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Un i t VI I Car eer dev el opm en t i n cr oss cu l t u r al en v i r on m en t (3 H r s)

Level of Kn owledge – con cept u al


In ter n at ion al Assignm en t s an d Global Car eer Developm en t .

[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Or gan izat ion al cu lt u r al su r vey


2. Cr oss cu lt u ral m an agem en t
3. Relat ion sh ip bet ween wor k an d social life

Recom m en ded t ex t s:

1. Bh at tach ar yya. (2012). Cross-cultural management. PHI lear n in g Pvt Ltd,


2. Madh avan . S. (2011). Cross-cultural management. Oxfor d Un iver sit y Pr ess
3. Th om as, D.C. (2010). Cross-cultural management. Sage Pu blicat ion s

Ref er en ces

1. Fer rar o. (2007).The cultural dimension of international business. In dia:


Pear son Edu cat ion
2. Hofst ede, G. Cultures & organizations. McGr aw-Hill
3. Hopk in s, B. (2009). Cultural differences & improving performance. Gower
pu blish in g,
4. Per ry. Intercultural communication. Cen gage lear n in g.
5. Rober t , T. M., Ph ilip, R. H., & Sar ah , V. M. (2011). Managing cultural
differences. Rou t ledge Pu blish in g
6. Sin gh , N. K. (2012). Eastern & cultural management. India: .Spr in ger
7. Tjosvoid, D., & Leu n g, K. (2009). Cross cultural management foundations &
future. Ash gat e pu blish in g Lt d.

Ex t er n al Ex per t s
1. Dr . Viswan at h N.S. 2. Mr . Gir i Narayan an
Dir ect or Dir ect or – HR
Bh avan Marsh all In st it u t e of Man agemen t GE Power ,
Race Cou r se Road Ban galor e
Ban galor e.

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V I

H UM A N R E SOUR CE

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M BA 62 1 I n t er n at i on al Hum an Resour ce M an agem en t

2 Cr edi t s
Descr ipt ion
Th e cou r se is offer ed as a h u m an r esou r ce elect ive in t he secon d year. Th e
globalizat ion of bu sin ess is h avin g a sign ifican t im pact on h u m an r esou r ce
m an agemen t . It is m or e im per at ive t h an ever for or gan izat ion s t o en gage in
h u m an r esou r ce m an agem en t on an in t er n at ional scale. Today's m an ager s an d
bu sin ess leader s con fron t decision pr oblem s in var iou s fu n ct ion al ar eas of HRM
wh ile wor k in g in differ en t n at ion al an d cu lt u r al en vir on m en t . Also, m an ager s
work in g in t h e cor por at e h eadqu ar t er s of MNEs h ave t o deal wit h h u m an
r esou r ce issu es relat in g t o PCNs, HCNs, an d TCNs. Th is cou r se will cover t h e
m an agemen t issu es wh ich h ave im plicat ion s on in t ern at ional HRM decision s
in clu din g; cross-cu lt u r al n egot iat ion s, in t er n at ion al dim en sion s of leadersh ip,
m ot ivat ion , t eam wor k , an d com m u n icat in g wit h people of differ en t cu lt u r al
en vir on m en t . Th e m ajor focu s of t h e cou r se will be on in t er n at ion al h u m an
r esou r ce m an agem en t & developm en t issu es of recru it m en t an d select ion ,
com pen sat ion an d r eward syst em s, t rain in g an d developm en t , per form an ce
appr aisal, expat riat ion , r epat r iat ion an d car eer developm ent .

Learn in g Object ives

To familiar ize t h e st u den t s wit h t h e variou s con cept s an d issu es r elat ing
t o m an agem en t of h u m an r esou rces in in t er n at ion al bu sin esses.
To en able st u den t s t o explor e t h e ch allen ges posed by r apid globalizat ion
of bu sin ess, u n der st an d an d an alyze h u m an r esou rce issu es for m ak in g
effect ive decision s in t h e con t em por ary in t er n at ion al bu sin ess
en viron m en t .
To r eview t h e t h eor ies, m odels an d con cept s developed in t h e areas of
in t er n at ion al m an agem en t , int er nat ion al organ izat ion al beh avior , cr oss-
cu lt u r al m an agem en t , an d ot h er em er gin g disciplin es, an d st u dy t h eir
im plicat ion s on in t er n at ion al HRM pr act ices.
Applicat ion of th e t h eor ies an d con cept s & t h er e m an ager ial im plicat ion s

Un i t I I n t r odu ct i on (4 Hr s)
Level of Know ledge: Foundation & Basic k now ledge.
Nat u r e of In t er n at ion al Hu man Resou r ce Man agem en t (IHRM) – appr oach es t o
HRM – differen ces bet ween dom est ic HRM an d IHRM.

Un i t I I H RP & Tr ai n i n g & Dev el opm en t (8 Hr s)


Level of Know ledge: conceptual & application k now ledge
Hu m an r esou r ce plan n in g in IHRM – recr u itm en t an d select ion – issu es in st aff
select ion – select ion of expat r iat es.

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Tr ain in g and developm en t – expat r iat e t r ain in g – developing in t er n at ion al st aff


an d m u lt in at ion al t eam s.

Un i t I I I Per f or m an ce Man agem en t & Com pen sat i on (8 Hr s)


Level of Know ledge: application k now ledge
Performance management: fact or s associat ed wit h in dividu al per for m an ce an d
appr aisal – Cr it eria u sed for per for m an ce appr aisal of in t er nat ion al em ployees –
appr aisal of h ost cou n t r y n at ion als.
Com pen sat ion – object ives of in t ern at ion al com pen sat ion – appr oach es of
in t er n at ion al com pen sat ion .

Un i t I V Ex pat r i at i on & Repat r i at i on (3 Hr s)


Level of Know ledge: Understanding & apply ing
Expat failu re – cau ses for failu r e. Repat r iat ion – r epat r iat ion pr ocess.

Un i t V I n t er n at i on al Labou r Rel at i on s (4 Hr s)
Level of Know ledge: Creating an understanding & appropriate application.
Labou r relat ion s – Key issu es in int er n at ion al r elat ion s – st r at egic ch oices befor e
firm s – st r at egic ch oices befor e u n ion s – u n ion t act ics.

Un i t VI Th e I n t er n at i on al Con t ex t (3 Hr s)
Level of Know ledge: Skill development.
Man agin g people in an in t ern at ion al cont ext – J apan – Eu r ope – US.

[Tot al 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Lectu re session s, case st u dies, assign m en t s, r ole plays an d class


pr esen t at ion s.
2. Live pr oject s t o be u n der tak en in var iou s MNC‘s
3. In t eract ion wit h expat s in var iou s or gan izat ion s

Pr escr i bed T ex t

1. Dowlin g Pet er J ., et al (2010). International Human Resource Management.


Sou t h West er n : Th om as Lear n in g Pu blicat ion .

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Ref er en ce Book s

1. Hill Ch ar les W.L., (2010). International Business. McGr aw – Hill


Pu blicat ion s.
2. Men den h all M. & Oddou G., (2009). Readings and Cases in International
Human Resource Management. Sou t h -West er n College Pu blish ing.
3. Den n is R. Br iscoe., (2009). International Human Resource Management.
Pr en t ice Hall.
4. Nan cy Adler.,(2009). International Dimensions of Organizational Behavior.
Sou t h -West er n College Pu blish in g.
5 . Mich ael Ar mst ron g.,(2009). Armstrong’s Handbook of Human Resource
Management. 11 th edit ion , Pr act ice, Kogan page.

Ex t er n al Ex per t s:

1. Dr. B.C San jeevaiah , 2. Mr . Gir in ar ayan


Pr ofessor & Ch air man Dir ect or
Post Gr adu at e Depart m en t of Com m er ce Hu m an Resou r ce
Ban galor e Un iversit y Lin eage Power Lt d
Ban galor e

4. Mr. V.Kr ish n an 4 Dr . K. Vijay Ku m ar ,


Visit in g Professor , H.R. Con su lt an t
Dir ect or , In du s Bu sin ess J .P.Nagar
Basavan gu di Ban galor e

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M BA 6 6 7 Lat est Tr en ds i n Hum an Resour ce M an agem en t

2 Cr edi t s
Descr ipt ion

Th is cou r se is design ed t o h elp t h e st u den t s to u n der st an d t h e lat est HR


pract ices an d t r en ds in t h e in du st r y, givin g special at t en tion t o t h e m ajor
ch allen ges an d t h e par adigm sh ift facin g t oday‘s HR m an agem en t
Th e exper ien t ial lear n in g met h od is adopt ed t h r ou gh discu ssion s/ pr esen t at ion s
based on Resear ch ar t icles/ case st u dies on issu es r elat in g t o em er gin g HR
t r en ds an d pr act ices. Grou ps an d in dividu al pr esen t at ion s will be made by t h e
st u den t s.

Learn in g object ives

Th e cou rse is offer ed as a h u m an r esou rce elective in t h e secon d year .


To develop awaren ess t owar ds t h e lat est t r en ds an d prepar e st u den t s for
car eer s in t h e ar eas of h u man resou r ces.
To develop sk ills r equ ir ed for han dlin g t h e cu r r en t t r en ds in HR pr act ices
an d u n der st an d t h e r equ ir em en t s of t h e in du st r y.
To discu ss issu es r elat in g t o em er gin g HR t r en ds an d pr actices

Un i t I Lear n i n g Or gan i zat i on (6 Hr s)

Level of Know ledge: Conceptual and Basic


Learn in g Or gan izat ion , Mean in g, Ch ar act er ist ics, Sin gle-loop lear n in g V/ S
Dou ble loop lear n in g. Cr eat in g a learn in g or gan izat ion .

Un i t I I M an agi n g K n owl edge Wor k er s (5 Hr s)

Level of Know ledge: Work ing Know ledge


Kn owledge m an agem en t m ean in g, ch allen ges an d recen t tr en ds. E – Lear n in g:
Ch allen ges an d issu es

Un i t I I I Psy ch ol ogi cal Con t r act (4 H r s)

Level of Know ledge: Conceptual


Psych ological con t r act . Mean in g, Im por t an ce, Types an d m an agin g t h e
psych ological con t ract .

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Un i t I V Sk i l l I n ven t or y (4 Hr s)

Level of Know ledge: Work ing Know ledge


Sk ill In ven t or ies, Com pet en cy m appin g, Recen t t r en ds in t r ain in g an d
developm en t & per for m an ce appraisal.

Un i t V H um an Resou r ces Accou n t i n g (4 Hr s)

Level of Know ledge: Work ing Know ledge


Hu m an Resou r ce Accou n t in g an d Au dit : Mean in g, process an d im por t an ce.

Un i t VI H u m an Resou r ce I n f or m at i on Sy st em (4 Hr s)

Level of Know ledge: Work ing Know ledge


Hu m an Resou r ce In for m at ion syst em : Mean in g & process.

Un i t VI I Wor k f or ce Di v er si t y (3 Hr s)

Level of Know ledge: Conceptual k now ledge


Man agin g wor k for ce diver sit y – Ch allen ges an d issu es

[Tot al 3 0 Hou r s]
Sk i l l Dev el opm en t

1. Gr ou p pr esen tat ion s on cu rr en t t r en ds in HR


2. Pr act ical pr oblem s in im plan t in g t h e n ew t ech n iqu es
3. Case st u dies

Pr act i cal Recor d: Each st u den t will m ain t ain a pr act ical r ecord book du ly
sin ged by t h e facilit at or aft er t h e com plet ion of each sk ill. Th e r ecor d will con t ain
t h e n am e of t h e sk ill, t h e con cept u al fr am e wor k of t h e sk ill, at least t wo
object ives t o be ach ieved, at least t wo m et h ods adopt ed for ach ievin g t h e
object ives, t h e r esu lt s, t he in t er pr et at ion an d discu ssion t h e r esu lt s, t he
lear n in g‘s fr om t h e sk ill and at least two act ion plan wit h follow u p det ails.

No en d t erm exam . Th e cou rse is based on con t in u ou s evalu at ion on m u lt iple


com pon en t s t est in g for con cept u al k n owledge, u n der st an din g an d applicat ion of
sk ills.

Ev al u at i on Pat t er n :

1. Sem in ar on th e t opic
2. Wr it t en Assign m en t
3. MCQ (Fou r )
4. Case st u dy wit h Teach in g Note
5. Case An alysis

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Pr escr i bed T ex t

Su m m ar ies based on lat est t r en ds in in du st ry will be developed by th e in st it u t e


on a year ly basis.

Ref er en ce Book s

1. Mar k , East erby., Loiu s, Ar ajo. (2008). Organizational learning and the
learning organization. Sage Pu blicat ion
2. J oh n , C.Maxwell., (2006). The 360 leader. Pear son pu blicat ion .
3. Gu pt a,R.K. (2003). Human resource accounting. An m ol Pu blicat ion s.
4. Dr . Mich ael, J . K., & Moh an , T. (2007). Human resources information sy stem.
Sage pu blicat ion .
5. Ch au dh ar i,S.(2004). Effective psychological contract: implications f or
HR practices. ICFAI Un iversit y Pu blicat ion .
6. Am ar , A.D. (2002). Managing k now ledge w ork ers: Unleashing innovation and
productivity . Qu or u m book s.
7. Pu sh k ala, P.(2002). Managing the organizational melting pot: dilemmas
of w orkplace diversity , Sage pu blicat ion .

Ex t er n al Ex per t s

1. Pr of V. Kr ish an an 3.Mr.R.Sh r ir am ,
Con su lt an t , Ban galor e Dir ect or , Cor n er st on e (I) Pvt Lt d.,
Ban galor e

2. Dr .Vivek an ad, 4.Pr of H.A.C. Poppen


ICFAI B sch ool, Con su lt an t , Ban galor e
Ban galore

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V I

L E A N OPE R A T I ONS A ND
SY ST E M S

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M BA 6 7 1 OP 1 1 Gr een Oper at i on s (Wast e M an agem en t )

2 Cr edi t s

Descr ipt ion s

Th is paper offer s a fu n dam en t al fram ewor k for Gr een Oper at ion ie., Wast e an d
Pollu t ion Man agem en t st ressin g t o gen er at e m ost m in im u m waste in an
or gan izat ion . Th is cou r se provides st u den t s wit h k n owledge of Wast e and
Pollu t ion m an agem en t adh eren ce an d in br oader sen se t owar ds m eet ing t h e
cor por at e object ives..a lean con cept

Learn in g Object ives

To en able t h e st u den ts in Oper at ion s specializat ion t o acqu ir e an


u n der stan din g of t h e differ en t t ypes of wast es gen er at ed an d h ow t o
h an dle t h e sam e an d t h e r equ ir em en t s for con t r ol of in du str ial pollu t ion
as per r egu lat or y r equ ir em en t s for t h e in du st r ies.
Th is will en h an ce t h e k n owledge in st u den t s in t h e area of Wast e an d
Pollu t ion m an agem en t adh er en ce
Th e st u den t s will be ask ed t o an alyse a pr oblem of an y in du st r y in t h is
ar ea an d give a r epor t .
Th is bein g a lean con cept, awar en ess of cor por at e social r espon sibilit y will
be developed in th e st u den t s. To mak e t h e st u den t s awar e of t h e wast e
m an agem en t requ irem en t s in an or gan izat ion .

Un i t I I n t r odu ct i on (4 Hr s)

Level of Know ledge: Conceptual Know ledge


Hist or y of wast e t r eat m en t an d disposal, Eu r opean Un ion Wast e Man agem en t
Policy, sat e st r ategy of Eu r opean , Asian cou n t ries, policy In st r u m en t s, Waste
m an agemen t Legislat ion , Th e econ om ics of Wast e Man agemen t , Opt ion s for
wast e t r eat m en t an d disposal ,Gr een IT, Gr een Mar k et in g, Gr een Fin an ce

Un i t I I Oper at i on al 7 Ty pe wast es (4 Hr s)

Level of Know ledge: Work ing Know ledge


Defect s, Over pr odu ct ion of goods, Tr an spor t at ion , wait in g, over pr ocessin g,
Mot ion , In ven t or y, Opt im izin g t h em

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Un i t I I I Wast e Recy cl i n g an d Lan df i l l (5 Hr s)

Level of Know ledge: Conceptual Know ledge


Defin it ion of wast e, Wast e ar isin gs, h azar dou s wast e, Sewage slu dge, Ot h er
wast es, Wast e con t ain er s, Collect ion Syst em s an d t r eat m en t , Econ om ic
Con siderat ion s, Mat er ial r ecycle An alysis , Wast e lan dfill dir ect ives, Sit e
Select ion an d Assessm en t , Con sider at ion for lan dfills, Types of Wast e lan dfills,
Lan dfill design an d En gin eer in g, Lan dfill Lin er m at er ials, Lan dfill lin er syst em ,
Processes Oper at in g in Lan dfills, Lan dfill Cappin g, Lan dfills sit e com pletion an d
r est or at ion , En ergy r ecover y fr om lan dfill Gas, Old lan dfill sites.

Un i t I V Lan df i l l (4 Hr s)

Level of Know ledge: Work ing Know ledge


Wast e t r eat m en t t ech n ologies- Pyr olysis, Gasificat ion , Com bin ed pyr olysis-
gasificat ion , Compost in g an aerobic Digestion .

Un i t V Wast e Tr eat m en t Tech n ol ogi es (5 Hr s)

Level of Know ledge: Conceptual & Work ing Know ledge


In tr odu ct ion , In t egr at ed wast e man agem en t , Wast e m an agem en t or gan izat ion ,
Repair an d r eclam ation , Cost ben efit s of wast e m an agem en t , e-wast e
m an agemen t .

Un i t VI Wast e Man agem en t (4 Hr s)

Level of Know ledge: Work ing Know ledge


Sou r ces of air pollu t ion , Pollu t ion sou r ces an d effect s, Met eor ological aspect s of
air pollu t an t disper sion , Air pollu t ion sam plin g an d m easu r em en t , Air pollu t ion
con t r ol m et h ods an d equ ipmen t .

Un i t VI I Ai r Pol l u t i on an d Wat er Pol l u t i on (4 Hr s)

Level of Know ledge: Conceptual Know ledge


Wast e wat er t r eat m en t , Solid wast e man agem en t , Hazar dou s wast e
m an agemen t , Im pact of m an on t h e en vir onm en t : An overview, Con t r ol of
specific gaseou s pollu t an t s, Con t r ol of specific gaseou s pollu t an ts, Wast e water
t r eat m en t , Solid wast e m an agem en t, Hazar dou s wast e m an agemen t
[Tot al : 3 0 Hou r s]

Sk i l l Dev el opm en t

1. Gr ou p wise pr esen t at ion by st u den t s on differ en t t ypes of wast es


gen er at ed by differ en t t ype of in du st r ies an d wh at ar e t h e met h ods
adopt ed by var iou s in du st r ies for disposal of wast es as per r egu lat or y
r equ ir em en ts.
2. St u den t s will k n ow abou t t h e lat est con cept in wast e m an agem en t .
3. St u den t s will k n ow abou t t h e lat est con cept on pollu t ion con t r ol
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4. Qu alit y Cir cle t eam t o propose t h e Waste m an agem en t in it iat ives for t h e
cam pu s an d m ak e t h e cam pu s gr een .
5. Case st u dies
6. Pr esen t at ion s on r egu lat ion s r egar din g h azar dou s wast e man agem en t .

Pr escr i bed Book s

1. Pau l, T. W.(2010). Waste treatment and disposal. New Delh i: J oh n


Wiley an d son s.
2. Rao, C.S.(2000). Environmental pollution control engineering. New
Delh i: NewAge In ter n at ion al.

Ex t er n al i n pu t :

1. Pr of. Sh ivan an da 2. Pr of. J ish n u Hazr a


Visin g Facu lt y IIM, Ban galor e
Ban galor e
3. Pr of. A.R. Mu t h u swam y,
Ex-ED Oper at ion s & Main t en an ce,
Ext er n al Facu lt y,
Ban galor e

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M BA 6 7 2 Sof t war e En gi n eer i n g & Sof t war e Pr oj ect M an agem en t

2 Cr edi t s

Descr ipt ion

Th e cou r se offer s a fu n dam en t al fr am ewor k for Soft war e en gin eer in g an d


softwar e pr oject man agem en t in an or gan izat ion . Th e cou r se appr oach es
softwar e developm en t fr om a Syst em s En gin eer in g per spect ive (an in t er -
disciplinar y, collabor at ive appr oach t o th e en gin eer in g of syst em solu t ion s wh ich
aims t o capt u r e st ak eh older n eeds an d object ives an d t o t r an sfor m t h ese in t o a
h olist ic, life-cycle balan ced syst em solu t ion wh ich bot h sat isfies t h e m in im u m
r equ ir emen t s of st ak eh olders, an d opt im izes over all solu t ion effect iveness)

Learn in g Object ives

To lear n t o cr eat e docu m en t for specifyin g, acqu ir in g, developin g,


evalu at in g, su ppor t ing or m an agin g soft war e-in t en sive syst ems in fu t u r e
To en h an ce k n owledge wh ich in t egr at es best pr act ices fr om th e fields of
Qu alit y, Soft war e En gin eer in g, an d Pr oject Man agem en t
To u n der st an d h ow t o t ailor best pr act ices to t h e u n iqu e r equ ir em en t s of
pr oject s

Un i t I I n t r odu ct i on (6 H r s)

Sof t war e En gi n eer i n g: Soft war e En gin eer in g Con cept s, SDLC, Soft war e
Developmen t Models – Wat er fall an d It erat ive m odels, Agile an d Scr u m
appr oach es.

Sof t war e Pr oj ect Man agem en t : Defin it ion of a Soft war e Pr oject , Soft war e
project s Vs ot h er t ypes of pr oject s, Pr oject t ypes – Developm en t , Main t en an ce,
an d Su pport pr oject s, Pr icin g m odels – Fixed pr ice an d Tim e & Mat er ial, Delivery
Models – On sit e, Offsh ore, On sit e-Offsh or e, Ph ases in a soft war e developm en t
project , Risk s in Soft war e pr oject s.

Un i t I I Sof t war e Pr oj ect Est i m at i on an d Pl an n i n g (6 H r s)

Effor t est im at ion in Soft ware pr oject s, Pr oblem s with over -est im at ion an d u n der -
estim at ion, Est im at ion t ech n iqu es, Over view of Fu n ct ion Poin t An alysis.

Sch edu lin g a Pr oject , Exam ples of Soft war e t ools for Pr oject Sch edu lin g.

Soft war e Pr oject plan n in g, Resou r ce r equ ir emen t s plan n in g, Select ion of t he
project m an agemen t appr oach , Preparat ion of Pr oject Ch ar t er an d Soft ware
Project Man agem en t Plan

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Un i t I I I Soft war e Con f i gu r at i on Man agem en t (3 H r s)

Im por t an ce of Con figu r at ion Man agem en t in software deliver y, Soft ware
Con figu r at ion it ems, est ablish in g a Soft war e Con figu rat ion baselin e, Soft ware
Con figu r at ion Plan , Exam ples of Soft war e Con figu r at ion Man agem en t t ools.

Un i t I V Sof t war e Qu al i t y M an agem en t (5 H r s)

Soft war e Qu alit y Met r ics, Defect Pr even t ion Plan n in g an d est ablish in g a
Soft war e Qu alit y Man agem en t Plan for t h e pr oject .

Over view of Soft war e t est in g, Types of Test in g - Wh it e Box Test in g, Black Box
Test in g, Appr oach es for t est in g of soft war e deliver ables – Un it Test in g,
In tegr at ion test in g, Syst em t est in g, Per for m an ce Test in g, Accept an ce Test in g.
Exam ples of Soft war e t est in g t ools.

Un i t V Com m u n i cat i on M an agem en t an d Docu m en t at i on i n


Sof t war e Pr oj ect s (3 Hr s)

Need for effect ive com m u n icat ion in a soft war e pr oject , Com m u n icat ion
Man agem en t Plan , Man aging com m u n icat ion wit h in t h e pr oject t eam , Man aging
com m u n icat ion wit h st ak eh older s, Need for Pr oject docu m ent at ion , Exam ples of
Project docu m en t s.

Un i t VI Pr oj ect Pr ogr ess Rev i ew an d Repor t i n g (4 H r s)

Tr ack in g t h e pr ogr ess of a Pr oject , Con cept s of Ear n ed Valu e An alysis.

Pr oj ect r ev i ew an d r epor t i n g: Pr oject reviews, Pr oject St at u s r epor t ing an d


Dash boar ds. Post -im plem en t at ion r eview, sh arin g of lesson s learn t an d good
pract ices, Project sign -off.

Un i t VI I Bu si n ess cases an d Sof t war e Pr oj ect Man agem en t Tr en ds


(3 Hr s)
Cr it ical Su ccess fact or s for Soft war e pr oject s, Bu sin ess cases of su ccessfu l
project s, Tr en ds in Soft war e Project Man agem en t .

[Tot al : 3 0 H ou r s]

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Sk i l l Dev el opm en t

1. Gr ou p pr esen t at ion s of a live Soft war e Applicat ion


2. Gr ou p pr esen t at ion of differen t Soft war e developm en t m odels
3. Case an alysis as t o h ow Soft war e En gin eer in g can h elp in syst em
im pr ovem en t

Pr escr i bed T ex t s

1. Nich olas, J.M., & St eyn ,H. (2010). Project m an agemen t for bu sin ess,
en gin eer in g, an d t ech n ology, Prin ciples an d pr act ice (3r d ed.). Elsevier .
2. Pet ers, J.F., & Pedr ycz, W. (2007). Soft war e en gin eer in g: An en gin eer in g
appr oach , Wiley.

Ref er en ce Book s

1. Hu gh es, B., Mall, R., & Cot t er ell, M. (2011). Soft war e pr oject m an agem en t
(5t h ed.). Tat a McGr aw Hill
2. J alot e. P. (2002). Soft war e pr oject m an agem en t in pr act ice. Addison Wesley.
3. Sch walbe, K. (2009). Pr oject m an agemen t in IT, Cou r se Tech n ology.

Ex t er n al Ex per t s

1. Pr of. B. Rajen dr an Th an gadu rai, 2. Pr of. A. R.Mu t h u swamy


(Ex Oracle) RB & Cr eat ion s, Ex-ED-SAIL
501 Block 18 Glit t er , Su n Cit y Visit in g Facu lt y,
Apar t m en t s, Ou t er Rin g Road, Ban galor e
Ban galor e-34

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CUR R I CUL UM

Y EAR - I I

T r i m est er – V I

M A R K E T I NG

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M BA 6 6 4 Br an d Man agem en t
2 Cr edi t s

Descr ipt ion

Th is paper is offer ed as a m ar k et in g elect ive in t h e sixt h t r im est er . Th is cou rse


aims t o develop con cept u al k n owledge of br an din g as par t of m ar k et in g decision
m ak in g an d t o fam iliar ize con cept s of developin g a br an d, m an age br an d
por t folios, br an d lifecycles, br an d ext en sion s & rebr an din g decision s.

Learn in g Object ives

To develop in stu den t s an u n der st an din g of br an d m an agem en t con cept s an d


prepar e t h em for career s in t h e ar eas of st r at egic br an d man agem en t .
To en able t h e st u dent s t o be su ccessfu l bran d st r at egist & en able th em t o
develop su ccessfu l in t er faces wit h sales, adver t isin g & chan n el fu n ct ion s.
acqu ir e an u n der st andin g of t h e con cept an d m ean in g of cu st om er
r elat ion sh ip, t h e r elat ion sh ip pr ocess an d var iou s m odels of valu e and
sat isfact ion .

Un i t I Br an d Def i n i t i on an d Su ccess (4 Hr s)

Level of Know ledge: Conceptual and Basic


St rat egic Su ccess an d Pion eer advan t age, Su ccessfu l br an ds, Con cept of Mar k et
r e-defin it ion , Gen n er al Man agem en t su ccess an d Br an d su ccess

Un i t I I Br an d Equ i t y (6 Hr s)

Level of Know ledge: Conceptual and Application


Cost based m eth ods, Price based m et h ods, Cu st om er based br an d equ it y,
Br an d asset m an agem en t st r at egy

Un i t I I I Br an d I den t i t y (8 Hr s)

Level of Know ledge: Conceptual and Application


Br an d Iden t it y, Th e Iden t it y st r u ct u re, Developin g Br an d Iden t it y syst em
Clar ifyin g & elabor at in g Br an d iden t it y syst em
A st r at egic pr ocess for Bu ildin g In tegr at ed br an ds, Br an d Vision , Br an d
Object ives
Ch oosin g br an d Elem en t s, Design in g & Im plem en t in g Br an din g St r at egies
Lever agin g Secon dary br an d k n owledge

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Un i t I V Br an d ex t en si on & Br an d Por t f ol i o st r at egy (6 Hr s)

Level of Know ledge: Conceptual and Application


Types of br an d ext en sion , Need for br an d ext en sion Pros & Con s of bran d
ext en sion
Cat egor y of r elat ed ext en sion s & u n r elat ed ext en sion s
Br an d por t folio st rat egy. Creat in g r elevan ce, differ en t iat ion , lever age & clar it y

Un i t V Br an d Per son al i t y & Br an d Reposi t i on i n g (6 Hr s)

Level of Know ledge: Conceptual and Application


Im por t an ce of Bran d Per son alit y Em otion cen t er ed defin it ion s Br an d im age
Br an d Im age an d cou n t r y of origin , celebr it y, u ser st at u s,
Posit ion in g an d r eposit ion in g Relevan ce t o con su m er s Sear ch for a viable
posit ion
Mak in g t h e br an d ser iou s, con t em por ar y Br an d as a differ en t iat or

[Tot al 3 0 H ou r s]

Sk i l l Dev el opm en t

Gr ou p pr esen t at ion s on var iou s Br an din g in it iat ives fr om diver se bu sin ess
sect or
Case st u dies
Presen t at ion s on Bran din g n ews u pdat es

Pr escr i bed T ex t
Lan e Kevin Keller ., (2006). Strategic Brand Management. Pear son edu cat ion

Ref er en ces

1. Rich ar d Elliot t ., Lar r y Percy, (2007). Strategic Brand Management. Oxfor d


Un iver sit y pr ess
2. Sim on David A. Aak er & Sh cu st er , Building Strong Brands
3. Kapfer er J ean Noel., (2007). The New Strategic Brand management. Kogan
page

I n t er n et Si t es
www.br an din gasia.com www.br an dch an n el.com
Bl ogs
Th ebr an din gblog.com

Ex per t Mem ber


Ms. Tr in it a Iren e
Man ager Big FM
Ban galor e

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M BA 6 7 8 Di gi t al Mar k et i n g

2 Cr edi t s
Descr ipt ion

Digit al mar k et in g cou rse h as been design ed in su ch a way as it h elps t h e


st u den t s t o t r an sit from a fu n ction al r ole t o a man agem en t role t h at r equ ir es
m or e st r at egic digit al an d web m ark et in g sk ills.
Developin g a su ccessfu l digit al m ar k et in g m odel is bot h an ar t an d scien ce. It
in volves t h e in dept h k n owledge of wh at is in t he m odel, u t ilizin g t h e r igh t
r esou r ces an d collabor at in g m ar k et in g sk ills.
St u den t s get an oppor t u n it y t o develop cor e bu sin ess sk ills an d com peten cies in
var iou s fu n ct ion al ar eas related t o digit al mar k et in g; t h is wou ld en able t h em t o
h an dle issu es in volvin g cr oss fu n ct ion al areas.

Learn in g Object ives

• Adapt web m ar k etin g st r at egies and best pr act ices


• Un der st an d t h e con cept s of web mar k et in g
• How t o defin e web m ar k et in g goals, assign resou r ces an d asses gr owt h
oppor t u n it ies
• Keep u p-t o-dat es on web m ar k et in g best pract ices

Pedagogy

Par ticipant s in volve th em selves act ively in lect u r es, discu ssion s an d h an ds on
t r ain in g

Un i t I I n t r odu ct i on t o Di gi t al m ar k et i n g (1 0 Hr s)

Now an d befor e of digit al m ark et in g - digit al m ar k et in g for t h e 21 st cen t u r y,


Im por t an ce an d scope of digit al m ar k et in g; How web sit es wor k s – dyn am ic,
st at ic, blogs: search en gin es and t ypes of sear ch en gin es – met a, cr awler ,
dir ect or ies; How t o creat e a blog

Un i t I I Con cept s of Di gi t al m ar k et i n g (1 0 H r s)

Sear ch en gin e opt im izat ion m ar k et in g, On lin e adver t isem en t , Affiliat e, Social
m edia, An alyt ics. In t r odu ct ion t o Sear ch En gin es: Google gu idelin es, Best
Pract ices, Qu alit y gu idelin es, Design gu idelin es; Sear ch en gin e page r esu lt s –
fam iliar izin g Google r esu lt s.
How Google work s: Search en gin e r an k in g m et h ods, Tech n iqu es t o get on t op of
Google, Meta t ags best pr act ices

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Un i t I I I Soci al M edi a (5 Hr s)

In tr odu ct ion t o social m edia, Exam ples of social media, Uses of social m edia,
How com pan ies u se social media, Im pact of social m edia in sear ch
Ben efit s of social m edia: Case st u dies of social media, SEO for social m edia, How
t o get st ar t ed in social m edia. Social m edia pr ofile creat ion an d opt im izat ion .

On lin e Ads – How on lin e ads wor k : In t er act ive ads, Cr eat ive ads, Google Ad
words, On lin e ad m et h ods, Types of on lin e adver t isem en t s, Face book ads,
Lin k edIn ads, Video ads, Text ads, Im age ads, Local ads, Con t en t n et wor k ads,
Best pr actices, Campaign set u p, Billin g, Bu dget, Segmen t , Au dien ce

Effect ive Ads: Calcu lat in g ROI, Bu dget, How t o ch oose you r ad par t n er , Bloggin g
for bu sin esses

Cr eat ive‘s & Con t en t : Design in g, Con ten t developm en t , Opt im izin g you r ads,
A/ B t est in g, Con version opt im izat ion , Lan din g page cr eat ion an d opt im izat ion

Face book st r at egy: Iden t ify goals, Fin d In flu en cer s, Un der st an d t one (list en in g),
Act ivat ion .

How Face book adver t isem ent wor k s: Th e 3 Rs – Repor t in g, Resu lts &
Reallocat ion , Measu rin g ROI in Face book ads, In sigh t s an d An alyt ics for Face
book

Twit t er Man agem en t : Twit t er for bu sin ess, St ep by st ep in st r u ct ion s t o Twit t er ,


Key Defin ition s

You Tu be: You Tu be br an ding, You Tu be Ads, Get t in g st ar t ed gu ide

Un i t I V (5 Hr s)

Digit al Mar k et in g Man agem en t : Role of web m ar k et in g m an ager , Web m ar k et in g


depar t men t st r u ct u r e, Roles an d r espon sibilit ies, J ob descr ipt ion , Tar get s, goals.

Digit al Mar k et in g Plan : Goals, object ives, KPI‘s, Mar k et r esear ch , Valu e cr eat ion
process. Str at egic web m ar k et in g plan , Bu dget ing, Ch an n el.

On lin e Repu t at ion Man agem en t : Br an d m an agem en t , Tools t o m on it or on lin e


bran d r epu t at ion , Com m u n icat ion on lin e best pr act ices, On lin e pr ess r eleases,
On lin e n ewspaper , m agazin e ads, Google, Yah oo n ews

Sk i l l Dev el opm en t

1. Est ablish effect ive web m ark et in g pr ocesses an d str u ct u r e t o m eet goals
2. Develop & st r u ct u re su ccessfu l SEO, Affiliat e m ar k et in g , Social m edia
st r at egies an d plan

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5. How t o allocat e bu dget for each social media act ivities


6. Use an alyt ics to an alyze an d give m ean in gfu l act ion able in sigh t s

Pr escr i bed T ex t

Zim m er m an Jan , Sah lin Dou g; Social m edia m ar k et in g, All-in -on e for du m m ies,
Wiley In dia

Ref er en ce Book s

1. Dave Evan s., Su san Br at t on, (2008). Social Media Mark eting: An Hour a
Day. ,2 n d edit ion , Wiley
2. Dave Evans., Susan Bratton, (2010). Social Media Mark eting: The Next
Generation of Business Engagement. Wiley
3. You r Google Gam e Plan for Su ccess: In creasin g You r Web Pr esen ce wit h
Google AdWor ds, An alyt ics an d Websit e Opt im izer , Joe Teixeira, Wiley
2010

Ev al u at i on :

Th e evalu at ion cr it er ia wou ld be t ot ally based on pr oject s.


Few su ggest ed pr oject s for evalu at ion :
Social m edia profile cr eat ion an d opt im izat ion
Cr eat in g an d u ploadin g of blog
Live local bu sin ess list in g cr eat ion

Th e Pr oject su bm ission wou ld be at t h e en d of t h e Tr imest er .

Tot al m ark s 100.

Br eak –u p:

Class At t en dan ce 5%
Class par t icipat ion 5%
Project work 90%
(Pr oject work wou ld h ave 2 milest on es. Each milest on e wou ld have equ al
weigh t age of 50% each )

Ex per t Mem ber

Mr . Su r esh Babu
Fou n der , Dir ect or
On lin e Media En t h u siast
Ban galor e

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ANNEX URE A
M i d-t er m Qu est i on Paper For m at –m ar k s 5 0 – t i m e - 2 h ou r s

Sect i on A - 12 m ar k s 6 ou t of 8 qu est ion s (6 x 2= 12 m ar k s)

Sect i on B - 25 m ar k s 5 ou t of 7 qu est ion s (5x 5= 25 m ar k s)

Sect i on C - Case st u dy com pu lsory qu est ion 13 m ar k s ( 1x13= 13 m ar k s)

En d-t er m Qu est i on Paper For m at –m ar k s 1 0 0 – t i m e - 3 h ou r s

Sect i on A - 20 m ar k s 10 ou t of 12 qu est ion s (10 x 2 m ar k s)

Sect i on B - 30 m ar k s 6 ou t of 8 qu est ion s ( 6x 5 mar k s)

Sect i on C- 30 m ar k s ( 3x10 m ark s)

Sect i on D - 20 m ar k s

M i d-t er m Qu est i on paper f or m at – Mar k et i n g El ect i v es 2 0 1 3


2 CREDI T COURSE

Sect i on A - 40 m ar k s 4 ou t of 6 ( 10 x 4 = 40 )
Each qu est ion of 10 m ar k s t o h ave 3 com pon en t s : Recall (3 m ar k s)
Applicat ion (5 m ark s) Con text u alizat ion (2 m ar k s)

Sect i on B - Case st u dy - com pu lsor y 10 m ar k s

En d-t er m Qu est i on Paper For m at – M ar k et i n g El ect i v es 2 0 1 3


2 Cr edi t Cou r se M ar k s 1 0 0 – Ti m e 3 Hou r s

Sect i on A - 80 m ar k s 4 ou t of 6 (4 x 20= 80 mark s )


Each qu est ion of 20 m ar k s t o h ave 3 com pon en t s :
Recall (6 mark s) Applicat ion (10 m ar k s) Con t ext u alizat ion (4 m ar k s)

Sect i on B - 20 m ar k s Case st u dy com pu lsor y (20 m ark s)

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M i d-t er m Qu est i on paper f or m at – Mar k et i n g El ect i v es 2 0 1 3


1 CREDI T COURSE M ar k s 2 5 – Ti m e 1 Hou r

Sect i on A - 20 m ar k s 4 ou t of 6 ( 5 x 4 = 20 )

Sect i on B - Case st u dy - com pu lsor y 5 m ar k s

En d-t er m Qu est i on Paper For m at – M ar k et i n g El ect i v es 2 0 1 3


1 CREDI T COURSE M ar k s 5 0 – Ti m e 2 Hou r s

Sect i on A - 40 m ar k s 4 ou t of 6 (4 x 10= 40 mark s )

Sect i on B - 10 m ar k s Case st u dy com pu lsor y (10 m ark s)

M BA 5 4 2 M ar k et i n g Resear ch - Pr oj ect based - No en d-t er m ex am


M BA 6 7 8 Di gi t al Mar k et i n g - -Pr oj ect based - No en d-t er m ex am

Su bm i ssi on of m ar k s t o Ex am Of f i ce –

1. Theory – 45 m ark s
2. At t en dan ce – 5 mar k s
3. Pr act ical - 50

M i d t r i m est er Ex am i n at i on Pat t er n of al l OB/ H R cou r ses – M ar k s 5 0 – Ti m e


2 h ou r s
Sect ion A – 10 m ar k s - 20 MCQ (20 x ½ =10 m ar k s )
Sect ion B – 30 m ar k s - 5 ou t of 7 qu est ion s (6 x 5 = 30 mark s)

Sect ion C -10 m ar k s - Case compu lsor y (10 m ar k s)

M BA 6 6 3 - H u m an Rel at i on Sk i l l s an d
M BA 6 6 7 Lat est Tr en ds i n Hu m an Resou r ce Man agem en t - No En d
Tr i m est er Exam i n at i on .

Ev al u at i on Pat t er n :

1. 4 MCQ Test s - 50 m ar k s
2. Pr act ical Recor d – 10 mar ks
3. Individu al Pr esen t at ion - 10 m ar ks
4. Gr ou p Pr esent at ion -10 m ar k s
5. Wr it t en Assign men t – 10 m ar k s
6. Facu lt y assessm ent – 10 mar k s

Su bm i ssi on of m ar k s t o Ex am Of f i ce:

1. Theory – 45 m ark s
2. At t en dan ce – 5 mar k s
3. Pr act ical – 50

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