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The researchers made an extensive research from sources such as library

materials, government agencies, internet and some correspondents to determine

the market potential of the proposed product. Other relevant data were also

gathered to strengthen the researcher’s knowledge of the proposed product. The

proponents were able to gather and collect information as to the population of the

selected Sari-sari store with in Barangay Mabolo, Cebu City through counting

manually by the Researchers. Based on the list acquired, there are two hundred

eighteen- 218 Sari-sari store within the barangay. The total population was

stratified according to a category. The proponents used the Slovin’s Formula in

computing the desired sample size which gave a result of 141 numbers of Sari-

sari store to be surveyed.

FINDINGS

The following summarized findings have been based on the data from the

previous chapters to wit:

Technical Aspect

The proposed product is a powdered beer made mainly by mixing the

homemade-beer itself with the maltodextrin which made it powdered.Beer serves

a variety of our own Filipino style “tuba” which is commonly made by extracting it

to the coconut tree. Often served as one of the important things to have during

parties andspecial celebration like weddings and birthdays.

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The main ingredients for this product are our own made-beer and

maltodextrin powder. For the beer ingredients is the malt, which gives color,

flavour and protein; hops, which serves as preservative to keep it lasts longer;

yeast, to give the beer its final flavour in fermentation and maltodextrin, which is

the ingredient used to turn the beer into powder. Since it is preserved product it

has a longer shelf life. It could last for at least 3 months, depending upon other

external factors. The Researchers estimate that in order to produce 448 sachets

of powdered beer, 8 hours will be required. Approximately 107, 520 sachets can

be produced annually. The business will require light, water, and

telecommunication. The business should employ waste disposal management

techniques such as segregation into biodegradable and non-biodegradable

waste and using proper sanitation to manage its contribution to waste.

Marketing Aspect

Based on the results of the survey conducted by the researchers, over

66.7% of the respondents are selling beer. There are 60% out of the total number

of respondents who are willing to sell powdered beer. 88% of the respondents

find the proposed price of the proposed product reasonable in sachet.

Out of 84 respondents who are willing to buy, 70 of them said that they are

willing to buy atleast 1-5 packs of the product per day. The average annual

demand per sachet packaging is 1,344. The researchers also projected that the

market share for the product will be 33%. The appropriate price determined by

the researchers for the product to be P25.25 per sachet.

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Management Aspect

The business is ascertained to be easier to manage if it is a sole

proprietorship. The organization needs to hire 12 employees, including five

production workers, five office employees, one delivery man and a security guard.

The owner, being the manager of his own business, will be able to oversee the

daily operations of the business and the hiring process.

Legal and Taxation Aspect

The business needs to register with the Department of Trade and Industry

since the proposed business will be a sole proprietorship. Moreover, to legally

operate the business, the following requirements are to comply: Bureau of

Internal Revenue, Business Permit Clearance, Barangay Clearance, Police

Clearance, Mayor’s Permit, Sanitary Permit, Documentary Stamp for Leasing,

LTO Registration, Business Tax Permit, SSS Membership Registration,

Philhealth, PAG-IBIG, license to operate issued by the Bureau of Food and

Drugs and Fire and Safety Clearance.

Financing Aspect

The necessary fund to be needed to implement this project is Php

596,479.19.
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Financial Aspect

The financial aspect depicts the expected monetary outcomes of the

circumstances discussed in prior chapters. According to the projection of the

Researchers, the business will be profitable for the first five (5) years of

operations.

Socioeconomic Desirability

The primary goal in venturing into business is to generate income.

However, a business should not only focus on its sole benefits, but also for the

benefits of the target market and the society. The proposed product provides

significant benefits to the different sectors of the society, particularly the suppliers,

local and national government, target market and the related industries as well.

SWOT Analysis

The strength of the product is that it is unique and can carry easily, like

you can just put it inside the pocket, however, the proponents recognized that

being a new product, it really needs extensive promotion.

CONCLUSION

After a thorough evaluation and analysis of the study, the proponents

conclude that the proposed project is feasible in its marketing, technical,

management, financing, financial and socioeconomic desirability aspects. Aside

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from being socially desirable, the proposed study is also profitable. This will give

its future implementer a head start over competitors.

RECOMMENDATION

After a comprehensive assessment of the findings, the proponents,

therefore, recommend the implementation of the proposed project.

However, the proponents further recommend the following to enhance the

viability and sustainability of the business:

1. Make use of innovative and more appealing marketing and advertising

strategies to increase market share and widen its target market.

2. Advancing research and development of the product and its compliance to

DTI and BFAD for further testing to improve its quality and taste in order to

foster commercial use.

3. Secure the patent/trademark of the product through registration

4. Conduct further research of the product’s raw materials that are sold in the

Philippines.

5. Widen its target market, which would include other towns in Cebu.