Rebekah Wright

Rebekah Wright
Owner
Photo tours with food and accommodation
Australia
ABN: 2190835374

Prepared: 19-05-2018

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Table of Content
Sr. No Contents Pg.#
1 Business Plan Summary 3
2 The Business 3
3 The Market 4
4 The Future 4
5 Values 4
6 Accountability 4
7 Quality 4
8 The Finance 5
9 Management & Ownership 5
10 Key Personal 6
11 Products/Services 7
12 Market position 7
13 Unique selling point 7
14 Value of customers 7
15 Growth potential 8
16 Legal Consideration 8
17 Operations 8
18 The Market 9
19 SWOT analysis 10
20 Cost benefit analysis 11
21 PEST analysis 11
22 Critical Success factors 12
23 Advertising and sales 13
24 Implementation Schedule 13
25 The Future 13
26 Competitors 14
27 The Finance 14
28 Sample Work 17

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Business Plan Summary:

My business is all about the good memories and capturing them in photos. It’s not
only services based but also a product based business. I will provide the
Photography services and foods plus accommodations as a products.

The Business:
Business Name: Photo tours with food and accommodation
Business structure: Sole proprietorship
ABN: 2190835374
Business location: Australia
Date established: 19-05-2018
Business owner(s): Rebekah Wright
Relevant owner experience: A Silver Award In Australian Institute of
Professional Photographer.
Products/services: Photography and food accommodations
Benefits:

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The Market
Target market:
The people who love to make photos and foods of different types.
Marketing strategy:
Here is a wide market for my business. People live the foods and tours. I will make
them attract by showing my talent in different ways and make my business
commercialize by using social media marketing. Now a day’s social media
marketing is so strong market to commercialize your business.

The Future
Vision statement:
Not only purchase services get people to quote for their services I.e. meals,
accommodation, guides etc.
Goals/objectives:
Goals and objectives of my business are:
To grow client base, Brand identity, higher income, photographic reputation,
expanding the business, fairly price, ethnically diverse food, attractive menu.
Values:
We hold ourselves and co-workers accountable for building trust with our
members and each other by being honest, ethical and consistent in what we say and
do.
Accountability:
We hold ourselves and our co-workers accountable for our behaviors and
responsibilities as they affect us, our members and our culture.
Quality:
We are committed to continually leading the fitness industry by providing the
highest standards of quality to our members, through services, programs, and
community relations.

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The Finances
To start this business I spend $1000K as a capital amount. I will spend this amount
in business growth and development. As I am a sole proprietor so all the money
invested to start this business in my own investment.

The Business:

Organisation chart:

Ms. Rebekah Wright

(Owner/Manager)

Mr. Chris Mr. John blue

Marketing manager Events Coordinator

Management & ownership

Names of owners: Rebekah Wright
Details of management & ownership:
As I am running this business as a sole proprietor and I am owner myself of this
business. I also play a role of CEO. I manage all the activities of this business.
Experience:
I have an experience of 4 years in photography and foods accommodations. I get a
silver medal in the photography course also. I have a strong grip on this work.

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Key personnel
Required staff

Job Title Quantity Expected Skills necessary Date required

staff
turnover
Office 1 2-3 years Relevant qualifications 19/05/2018
Manager in Office Management.
At least 2 years’
experience.
Branch 1 2-3 years Relevant qualifications 19/05/2018
Manager in Management. At
least 2 years’
experience.
Accountan 1 2-3 years Relevant qualifications 19/05/2018
t in Accounts. At least 2
years’ experience.
Personal 1 2-3 years Relevant qualifications 19/05/2018
assistant in Assistance. At least 2
years’ experience.
Recruitment options
I will advertise online for the recruitment of best staff. Because now a days social
media is the best place to advertise and become famous.
Products/services:
It is both the product and services based business. I will entertain my customers
and facilitate them by using different products and services.

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Product/Service Description Price

Foods I will provide them food services during Depends upon the
the photo tours. customer’s
choice.
Photo tours I will make a great and memorable Depends upon the
photos for my customers. visiting area and
compatibility with
photo shoots.
Refreshments There will be a refreshment with food As per the
services. original price of
these products
plus my profit
Accommodations I will give them a place to stay for the As per the
tour nights. charges taken by
the
accommodators
plus my own
profit.
Market position:
My products/services fit in the top rated market because the people love to visit
different places and make a memories. I will help them to build a memories by
capturing nice and eye catching photos. I have a strong competitors in my market.
But I have a more services for my customers so I am a much strong for my
competitors.
Unique selling position:
My skill and experience to make photos is my unique selling point. Here are some
samples of photos captured by me.
Value to customer:
My services will be unique. Customers will love my products/services and my way
of giving them services.

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Growth potential:
As per my perception and market surveys my business will be at the lead growth in
few years. Because people love to visit the new areas. Make their time memorable
and do something change.

Legal considerations
If I visit my own country then I do not have need to fulfil any legal requirements
like passports, visa, taxes etc. But if I move from one country to another country
then I have to fulfil all the requirements properly.

Operations
Plant & equipment

Equipment Purchase date Purchase Running

price cost
Digital camera 20-05-2018 $2100 $100 a
month
Tour bags 20/05/2018 $ 500 $50 a
month
Food items On daily basis As per no of -----
customers
Technology (Software)
I just need a website to make my business technical and grow in the market. The
main purpose of this website is to provide information to my clients and the person
who need these products/services.
Trading hours:
My trading hours will be not more than 10 hours. My peak trading time will be the
spring and winter. Both the seasons are colorful. The customers need something
new and attractive. So this season will give them a new looks and new things to
watch.
Communication channels:
My customers will be kept in touch with me by using telephone, social media and
email.

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Payment types accepted:

I will accept only cash.
The Market
Market research
I have made a long term research on this business plan. I conclude from that
research that my business is on the top ranked businesses and more demand of my
business in the market.

Market targets
My target market is young audience. Because they love to enjoy life by using
different strategies. They love to entertain.

Environmental/industry analysis
My market size is wide and more than other markets. My employees will be long-
term because I will give them more entertainment and make them loyal customers.
You’re Customers:
The people who love to capture their memories in photos and love to eat delicious
foods and spend some time away from the problems of routine life.

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S.W.O.T. analysis
These analysis will show the four elements of your business. My Strengths,
weaknesses, opportunities and threats.

Strengths Weaknesses

 Better customer experience  Start-up: As a start up there

 More referring partners for could be chances of odds thing to
our business occur although care would be
 More connections taken.
 Strong Market  Limited Pay: During the first
 Large quantity of target year of the business the workers
audience will be given a very little pay so
there could be chances they might
not turnover or get demotivated.
 Financing: The cash position of
the company in year one would
also be vulnerable as cash
outflow would be more than the
cash inflow.

Opportunities Threats

 Become a premier service  Economic Downturn: The

provider in this field of current economic situation could
business as se have the better pose a threat to the business as
management. people would save more and
 Expand to national level spend less toward these types of
activities.
 Political Instability: Uneven law
order situation. This instability
can cause the fear in the mind of
people to use this service

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Cost benefit analysis:

Cost
 Cost for new staff, brochure,
advertisement will $1000.
Benefit
 Company will get goodwill I the
market and can raise their
income. They can survive in the
competitor market.

 Cost for the employee training  They could get more

which is a main requirement experienced and employee to
for company it will be $3000 provide better services to the
customer. They can attract more
customers.

PEST Analysis:
It includes all the political, economic, social and technical analysis for the business
of photo tours with food and accommodations.

Political
 Legislation
 Regulation
 Political power

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Economic
 Tax
 Growth
 Interest rates
 Inflation
Social
 Demographic change
 Living standard
 Attitudes at work
Technology
 Inventions
 Research
 Improvements to processes
Critical Success Factors
Corporate Fitness’s keys to success are:
1. Marketing services to companies and individuals
2. Recruitment of experienced companies and individuals
3. Dedication and hard work of the founder

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Advertising & sales

Advertising & promotional strategy

Planned promotion Expected business improvement Cost Target

/advertising type ($) date
Print media advertising, People say connected with these 500$ May
online advertising, mail- things in different ways. So I expect 2018
out, giveaway, media that people will must know about
release, social media my business and come to join me
campaign or event. as a client.

Implementation Schedule:
Act Week Week Week Week Week Week Week Week
1 2 3 4 5 6 7 8
Advertise

New
staff
Brochure

Review
the plan
Feedback

The Future
Vision statement
Not only purchase services get people to quote for their services i.e. meals,
accommodation, guides etc.
Mission statement
Make your life change and walk away from anything that no longer serves you,
grow yourself and be happy. Break the chain and walk away.
Goals/objectives
To grow client base, Brand identity, higher income, photographic reputation,
expanding the business, fairly price, ethnically diverse food, attractive menu.
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Competitors:
There are a lot of competitors of my business but the strong competitors are as
follows:
 Turkey tour organizers
 South Island photo tours
 Stride Travels

The Finances
Key objectives & financial review
Financial objectives
I want to get back my investment within first year of my business.

Finance required
Finance is less as much as you spend for a new business. I am going to invest
$1000K in this business.

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Start-up costs for The Photo tours with food and Accommodations:

START-UP COSTS Cost ($) EQUIPMENT/CAPITAL COSTS Cost ($)

Registrations $500 Business purchase price
Business name Franchise fees
Licences Start-up capital $100,000
Permits Plant & equipment $24,300
Domain names Vehicles
Trade marks/designs/patents Computer equipment
Vehicle registration Computer software
More… Phones
Membership fees $200 Fax machine
Accountant fees $1,200 More…
Solicitor fees $3,400 Security system
Rental lease cost (Rent advance/deposit) $5,000 Office equipment $1,540
Utility connections & bonds (Electricity, gas, water) $680 Furniture
Phone connection $400 Shop fitout
Internet connection $450 More…
Computer software $570
Training $700
Wages $6,000
Stock/raw materials $290
Insurance $4,000
Building & contents
Vehicle
Public liability
Professional indemnity
Product liability
Workers compensation
Business assets
Business revenue
Printing $750
Stationery & office supplies $450
Marketing & advertising $3,210
More…
Total start-up costs $27,800 Total equipment/capital costs $125,840

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Balance sheet forecasting:

BALANCE SHEET FORECAST [Year 1] [Year 2] [Year 3]
Current assets
Cash
Petty cash
Inventory
Pre-paid expenses
Fixed assets
Leasehold
Property & land
Renovations/improvements
Furniture & fitout
Vehicles
Equipment/tools
Computer equipment
More…
Total assets $0 $0 $0
Current/short-term liabilities
Credit cards payable
Accounts payable
Interest payable
Accrued wages
Income tax
More…
Long-term liabilities
Loans
More…
Total liabilities $0 $0 $0

NET ASSETS $0 $0 $0

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Break-even Analysis:
BREAK-EVEN CALCULATOR
Timeframe (e.g. monthly/yearly)
Average price of each product/service sold
Average cost of each product/service to make/deliver
Fixed costs for the month/year

Percentage of price that is profit #DIV/0!

Total sales needed to break-even #DIV/0!
Number of units sold needed to break-even #DIV/0!

Sample work:
Here are some samples of my photography:

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