HE- Students perspective in online selling strategy on Cake and Pastries

A Descriptive Paper

presented to the faculty of Senior high school research teacher

Best link collage of the Philippines

Quezon City

By

Albia, jhun alfred

Calsado, Venus marie

Fuentes, khent dheyvid

Sambalilo, Francis ivaniel

2018
Chapter 1

● Introduction

● Statement of the problem

● Scope and Delimitation

● Significance of the study

Introduction:

Online selling is one of the most famous and easy way to earn money nowadays,
but it is the most dangerous too, it is prone to scam and hacking. Scam is the number
one problem in online selling it is the most recognized problem in online selling so
customers got scared to order but some site becomes creative in making an online
selling site.

Strategy is the key to everything, a strategy can be critical to a project you are
doing. A strategy can be a sticky once or a convincing one but the most important
strategy need to be a connected one and the most efficient one and precise so the
attention of the customer is easily get.

To make your business working and successful, you need to work with the
strategy. The strategy need to work, a strategy should be precise and good sell the
things that students always need structure productive and self-confidence.
Statement of the problem

This study aims to determine the student’s perspective on the online selling
strategy on cakes and pastries.

Specifically it will seek answers to the following questions.

1. What is respondent demographic profile with regards to:

1.1 Age
1.2 Gender
1.3 Family monthly income

2. What is the respondent’s perspective on online selling strategy on cakes and

pastries with regards to.

2.1 Product Presentation

2.2 Product Availability
2.3 Delivery
2.4 Product cost

3. What is the degree of awareness of the student as the online fining of cakes and
pastries?
Questionnaires

H.E. Students’ perspective on the online selling strategy on cakes and pastries

Dear Respondents,
We, the students of Bestlink College of the Philippines taking up H.E.
Strands major in commercial cooking, are conducting research entitled HE
student’s perspective on the online selling strategy on cakes and pastries and
you are chosen to be one of our respondent. Post assure that all your responses
in every question will be treated with confidentiality.
Thank you for your honest and correct response.

Direction: Kindly check the box that corresponds to your answer

1. What is the respondent’s demographic profile?

1.1 Age

 15 – 20
 21 – 25
 26 – 30
 31 – 35
 36 and above

1.2 Gender

 Male
 Female

1.3 Family Income

 1,000 – 5,000
 5,001 – 10,000
 10,001 – 15,000
 15,001 – 20,000
 20,001 – and above
 5 4 3 2 1

1. The color is very eye catching

2. The texture is well defined

3. The packaging is very presentable

4. The physical appearance

5. The quality of the product

TOTAL

2.1 Product Presentation

2.2 Product Availability

5 4 3 2 1

Always available

Need to wait 3-5 mins.

TOTAL

2.3 Product Delivery

5 4 3 2 1

Need to wait 5-10 mins.

Delivery cost expenses

Delivery is understandable

Delivery distance
Availability of the product Morning/night

TOTAL

2.4 Product cost

5 4 3 2 1

The Product cost is

justifiable

The Product cost is

affordable

The Product cost suits to

its quality

TOTAL
Scope and Delimitation

This study is delimited on the assessment of the lived experience of the

businessman experiencing online selling towards doing it in their own building a
community online.

Significance of the study

This research study can contribute an idea to young mind and people who are
new to online selling. The beneficiaries of this research are:

Young minds/teens – This research can help them on how to start a business in online
selling.

New online seller – They can use this research to have an idea on how to sell better.

Future research – this study will serve as reference if that will conduct similar research.
 Chapter 2

 Review of Related literature

 Review of Related studies
 Conceptual / Theoretical Framework
 Assumption of the study
 Definition of terms
Review of Related literature and study

The changing and technological development redirected consumption ways of

doing business and means of promotion. The marketing reached completely new
scale with the invention of the internet and resulted in the emergence of digital
marketing. The importance of digitalization and online presence involved companies
into tough competition for customer’s attention. Given research paper focuses on
the solution of the problem by ****** manufacturer of **** quality amplifiers
guitar pedals and cables ******* *******. Amplification ** to provide an answer to
the research question.

Source:
https://www.theseus.fi/biststream/handle/10024/116953/Anastasi***************
****
Review of related literature

Local inclusion is inevitable as the will become a permanent fixture in the

Philippine economic system. This poses a challenge for general online sellers to
prepare themselves personally and professionally.

Foreign.

The lived experience among experienced online seller was synthesized as “teach
beginner online seller”. Expert seller were characterized as one committed to
excellence, well-grounded in family and spiritual values and passionate about what
they did.
Synthesis

As a whole, the related literature and studies conducted by the researchers have
provided valuable insights and ideas on how the present study should proceed or be
conducted. The related studies in particular have helped the research in the
conceptualization of this present study.
Conceptual Framework

The conceptual model displays the most appropriate framework to use since the
lived experience of the respondents could be viewed as one system and its
assessment as a subsystem of the whole process in assessing involved variables in
this research.

Hence, Figure I shows the conceptual model as depicted in paradigm form

1. The description of respondent are posed on age , gender, family income, product
presentation, etc.
2. The manner of assigning the online selling towards the respondant is in relation
as the respondents age, family income.
3. The perception of online sellers in there lived experience
4. The challenge met by the respondents in online selling
5.The respondent ways in addressing the challenges they met in teaching online
selling

Interview ( structured and unstructured

Assumption:

1. The data gathered in this research are valid and reliable

2. The Description of respondents are based on Age, Gender, Family monthly

income.

3. That the respondent’s perspective on online selling strategy on cakes and

pastries with regards to Product Presentation, product *********, ***** and
product cost.
 Research Paradigm

Block I. It presents the input of the study that:

1. The description of respondents are based on Age, Gender, Family income

2. The manner of assigning the online selling to the respondent is in relation of
cake and pastries online selling.
3. The perception of online sellers in their lived experience In selling online
4. The challenged met the respondent in online selling strategy
5. **** look for specific ways on how they will **** or an idea in their work.

Block II. The instrument used in this research is questionnaire and personal ******

Block III. The output of this research is for the students of H.E. strands to be aware
and ready in this fast changing technology and economy so they can sell and be
ready in business. The main objective of the research is to come up with the
assessment on the lined experience in online selling for H.E. students towards the
***** in Bestlink College of the Philippines for the school year of 2018-2019.
Chapter 3

 Research Design

 Respondent of the study

 Instrument of the study

 Validity and reliability

 Statistical Treatment
The research design

The design used in this study is descriptive in which it uses the question as,
who, what, where, and how of a topic being answered. This study also wants to
determine it the study about online selling strategy is acceptable or cost in term of Ads,
affordabilities, transport, looks and product. It is based on interviewed participants.

Respondent of the study

The respondent of the study will be the students of the strand HE in Bestlink
Collage of the Philippines (main) Quirino Highway Novaliches, Quezon City. Who are
always in contact with the internet and like to order in internet and who are likely to
use the internet, respondent is selected to fulfill the given quota.
Instrument of study

The Instrument used was a researchers made questionnaire checklist to gather

the needed data for the students profile the draft of the questionnaire was drawn based
on the researcher reading, previous studies, modern literature, published, small studies
and online sellers site/links

Population of sample of the study

The correspondents of the study are the HE Students of best link collage of the
Philippines (main) each student represented by one representative with the total of 3
students

Sampling Technique

A random sampling technique was used in this study. In this scheme, all the
sampling units were selected objectively by the researcher, who attempts to obtain a
sample that appears to be representative of the population. The students were chosen
since they are the directly encountered by the seller online in school. This was don’t to
assure the validity and reliability of the data

Instrument used

The researcher utilized the following as measuring instruments in gathering and

collecting the needed data:
  Interview ( Structured and unstructured )

This was the source of the data which obtain question that world answer the
statement of the problem chapter 1. Answered ask by researcher. Some
statement contain chances that explain the respondent’s perception and attitude

 Questionare ( Structured and unstructured )

This was the primary source of data which contain Question that would
answer the statement of the problem in chapter 1. The response were given
in numerical valve that computed using the needed statistical tool

Construction of the instrument

We the researcher read articles from online links, and the competers online
selling. Father the concept was conserved, the research formulated the statement of
the problem, title for approval.

Validation of the instrument

The Questionnaire was validated by “our research He/She approved our

questionnaire. The researcher resented the draft to expert.
Statistical Treatment of data

 Frequent and percentage distribution

Formula % = f/n X 100

Where % - percentage

F = frequencies

N = number of cases respondent

 Ranking

This was used in determining the order of the perception of the

respondent