Pioneer Institute of Professional Studies

Name: Kush Sharma

Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

SWOT ANALYSIS
OF
A COMPANY
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

PHASE I
• Define business and company

Economic system in which goods and services are exchanged for one another or money, on the basis
of their perceived worth. Every business requires some form of investment and a sufficient number
of customers to whom its output can be sold at profit on a consistent basis. Businesses are
everywhere. They are the units that perform most of the economic activity in our economy. Most
businesses exist to generate a profit. There are some businesses that exist to perform a function
other than profit, such as cooperatives and non-profit organisations. The traditional definition of a
business is an entity that brings together time, effort and capital in order to produce a
profit.Company Any entity engaging in business, such as a proprietorship, partnership, or
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

corporation.

COMPANY PROFILE

The company has evolved into an international entity with a global

reach in international trade and encompasses the entire value chain
from supply chain integration to facilitating third country trade by
setting up strategic alliances or wholly-owned subsidiaries with a
focus on certain geographies.

Tata International has taken on various value-added roles and has

stakes in a cross-section of businesses. It’s two main business lines
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

are - Leather & Engineering (including Automobiles distribution in

Africa).With the worldwide network of 42 offices that span India and
the globe, it has also developed some important international
alliances for the Group.

• BUSINESS SEGMENTS OF TATA INTERNATIONAL

LEATHER BUSINESS UNIT

Globally driven, award winning and community conscious, the

Leather and Leather Products business unit (BU) truly epitomises a
modern Tata company.
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

India’s leading leather and leather-products exporter and supply

chain integrator - this BU offers comprehensive leather and leather
products solutions right from the concept presentation stage to
product design development, to manufacturing in low-cost
economies and then final delivery.

This is supported by a well integrated IT enabled ERP-SAP set-up,

offering an advantage in the product supply and delivery
management for the customer.

• Our Leather BU manages one of the world's largest tanneries at Dewas, Madhya Pradesh,
design studios in Italy and Spain and modern manufacturing facilities in India, China and
Indonesia that produce a wide range of leathers, shoes, garments and leather articles.
• The BU is a valuable partner and supplier to global brands like Betty Barclay, Peter Keiser,
Marks & Spencer, GCI, Mango, Pierre Cardin, Hush Puppies, Escada, Gabor, Naturalizer,
Zara, Grenson, Ambiorix, Samsonite, Danier and leading Indian retailers.
• It has established a highly flexible, globally spread supply chain for sourcing leather,
footwear, garments and leather goods.
• The R&D department of this BU has made internationally acknowledged breakthroughs in
the production of chrome free leather and processing of solid waste.
• The BU was the first leather company in Asia to receive ISO 9000, ISO 14000 and the Eco-
Mark certification. All its products are free from banned chemicals.
• The BU, located at Dewas was the first leather manufacturing unit in India to secure the
Eco-labelling (Eco-Mark) License by the Bureau of Indian Standards (BIS) and can use the
Eco-Mark for its finished leather products. This has opened up several opportunities to
market environmentally friendly leather products to our retail customers
• Added to this, the Tata Brand value of Quality - a strong consumer proposition; presents a
huge opportunity for the global retail market.
• For efficient customer response, Tata International has instituted marketing offices in Hong
Kong, London and Italy. The presence of these global marketing hubs provides a
competitive edge for making a difference in the market .
• TIL’s infrastructure is supported by the industry’s top notch technicians, designers and
professionals and is designed to cater to needs of the renowned brands and retailers across
the world.

ENGINEERING BUSINESS UNIT

Playing the role of a specialist in international marketing and global

sourcing of engineering products, Tata International’s Engineering
Business Unit (BU) is a true blue Service-led business.
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

It offers a 360o Solutions approach, to the global marketing of

engineering products and services and specialises in international
marketing, global sourcing, distribution and supply chain
management in the mining, railways, power, steel, aluminium and
automotive accessories sectors.

This BU's strength is :

1. Global network of 47 offices worldwide and supporting

infrastructure.
2. Expertise in trade laws and regulations.
3. Proficiency in technical & engineering knowledge.

How Tata International adds value :

The BU sources engineering goods from competitive and quality

conscious manufacturers in India and abroad. It also has
agreements with manufacturers in India, China and other countries
for marketing and representation in select markets. Its customer
base is global and comprises of manufacturers in Asia, Australia,
South America, USA, Europe, Middle East and Africa.

Engineering Operations

The Engineering BU has a vantage structure - It's operating units

are closest to the supply source:

1. The Aluminium and Mining Industry Products (AMIP), the Iron and
Steel Industry Products (ISIP) and the Projects divisions are located
in Kolkata.
2. The Bicycles, Packaging & Power Projects divisions are in Delhi.
3. The Casting and Forging (ACF), Auto Component Division,
Infrastructure Equipment (P&I), Commodity Products (Metals) and
Branded Engineering Products (AS), Chemicals & Healthcare and
Hospitality Services are located in Mumbai.
Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)
Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

PROMOTERS

Tata Sons

Tata Sons is the premier promoter company of the Tata group. It was
established as a trading enterprise by group founder Jamsetji Tata in
1868. Tata Sons is the promoter of all key companies of the Tata group
and holds the bulk of shareholding in these companies. The chairman of
Tata Sons has traditionally been thechairman of the Tata group.About 66
per cent of the equity capital of Tata Sons is held by philanthropic trusts
endowed by members of the Tata family. The biggest of these trusts are
the Sir Dorabji Tata Trust and the Sir Ratan Tata Trust, which werecreated
by the families of the sons of Jamsetji Tata.

Tata Industries

Tata Industries is a promoter company of the Tata group. It was set up by

Tata Sons in 1945 as a managing agency for the businesses it promoted.
Following the abolition of the managing agency system, Tata Industries'
mandate was recast, in the early 1980s, to promote the group's entry into
new and high-tech areas. Tata Industries has, over the last two decades,
initiated and promoted the group's ventures into several sectors,
including control systems, information technology, financial services, auto
components, advanced materials and telecom hardware. Tata Industries is
the key player in the group's entry into telecommunication services.
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

BOARD OF DIRACTORS
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

Mr B Muthuraman

Chairman

Mr R Dhawan

Dr H S Vachha

Mr Piyush G Mankad

Mr Arun K Vora

Mr O K Kaul

Executive Director

Mr Noel N Tata

Managing Director

Mr R Mukundan

Mr Ravi Pisharody

MERGERS
Drive India Enterprise Solutions Limited (DIESL)
This enterprise is jointly owned by Tata Industries and Tata International and is a
complete Logistics Solutions Company that provides end-to-end services like
customs clearance, retail distribution, warehousing operations, reverse logistics,
cash management services, tax and compliance management.
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

Tata Precision Industries (India) Ltd.

Set up in 1995, Tata Precision is a 50:50 joint venture between Tata

Precision Industries Pte. Ltd., Singapore and Tata International
Limited, India. The business line includes precision metal and plastic
parts for engineering, wireless control and automobile sectors.

Tata Precision is a world class manufacturer of precision

engineering parts and the company has facilities in India, at Dewas.
Tata Precision, an ISO 9001:2000 accredited organisation,
endeavours to provide customer delight through world class quality
and services.

The operations in TPIIL, consist of 21 CNC vertical machining centres

(VMCs), 8 CNC turning centres, 10 special purpose machines (SPMs),
8 CNC turning centres, a well equipped quality control department
with Mitutoya Microhite, 3-Axis CNC co-ordinate measuring machine
(CMM), Mitutoya Microhite along with other measuring instruments
and the plastic shop consists 500T, 220T and 75T capacity CNC
injection moulding machines.

Tata international DLT private Ltd.

This is a joint venture between Tata International Limited and Dutch

Lanka Trailer (DLT) Manufacturers Limited, Sri Lanka. Established in
2006, the company is a pioneer in the organised sector and one of
the largest manufacturers of trailers in India. Tata International
DLT’s plant is located in Chakan, Maharashtra.

The Company manufactures and sells trailers based on tested

technical design created by DLT. Its product range includes 7
models, available in both 35 tonne and 40 tonne segments, and it is
also introducing trailers in the 49 tonne segment.

LOCATION OF MANUFACTURING UNIT AND TOUCH POINTS

• Tata International,Dewas
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

• KOLKATA (Main Office)

Tata Centre, 6th Floor, 43, Chowringhee Road, Kolkata - 700 071.
Tel.: +91-33 22887051, 22881951
Fax: +91-33 22881268, 22882518
Email: engineering@tatainternational.com
• MUMBAI
Sterling Centre, 3rd Floor, Dr. Annie Besant Road, Worli, Mumbai 400
018.
Tel.: 66652299 (after office hours)
Fax: +91-22 66612836 / 37
Email: tilmum@tatainternational.com
• LUDHIANA
D-34, Focal Point, Phase V, Ludhiana 141 010 (Punjab).
Tel.: +91-161 5088436 / 5029697
Fax: +91-161 5013698
Email: tilludhiana@tatainternational.com
• NEW DELHI
C-159 Okhla Industrial Area, Phase I, New Delhi - 110 020.
Tel.: +91-11 26372665 / 26372670 / 26811630
Fax: +91-11 26372669 / 26372667
Email: tildel@tatainternational.com
• TATA WEST ASIA FZE UAE
Headquartered in Dubai, this subsidiary of Tata International is
involved in steel trading, engineering products, chemical projects, etc.
• MUMBAI
Executive Director's Office
Block A, Shivsagar Estates, Dr. Annie Besant Road, Worli, Mumbai 400
018.
Tel. No. Board Lines: +91-22 66652200 / 10
Fax: +91-22 66612833 / 66612832 / 66612836
Email: tintl@tatainternational.com
• Corporate Support Services
Company Secretarial, Finance, HR & Mumbai Sales Offices
Sterling Centre, 3rd Floor, Dr. Annie Besant Road, Worli, Mumbai 400
018.
Tel.: 66652299 (after office hours)
Fax: +91-22 66612836 / 37
• DEWAS (Main Office)
Factory
Industrial Area, Agra Mumbai Road, Dewas 455 001.
Tel.:+91-7272 258900-04 / 425500
Fax (Main Building):+91-7272 258150 / 258271
Fax (LFB Marketing):+91-7272 258914
Fax (LGB Marketing):+91-7272 258574
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

Fax (Ladies FW Plant): +91-7272 400161

Direct Line
LFB Marketing: +91-7272 259086
President’s Office: +91-7272 258910
After Office Hours at Factory
Security Gate: +91-7272 258902 / 425243
• INDORE
Tata House, 69-74, Manishpuri, Chandralok Extension, Indore 452 001.
Tel.: +91-731 2593340
Fax: +91-731 2592377
• CHENNAI
No. 15, Mechano Industrial Estate, Vellappanchavadi, Chennai 600 077.
Tel.: +91-44 66362500 / 10
Fax Incoming: +91-44 6636252
Fax Outgoing: +91-44 66362522
Email: tichennai@tatainternational.com
 Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)

VISION AND MISSION

The Tata name is a unique asset representing leadership with trust.

Leveraging this asset to enhance group synergy and becoming
globally competitive is our chosen route to sustained growth and
long-term success. The Tata name is a unique asset representing
leadership with trust. Leveraging this asset to enhance group
synergy and becoming globally competitive is our chosen route to
sustained growth and long-term success.
Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)
Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)
Pioneer Institute of Professional Studies
Name: Kush Sharma
Roll no: 09010062 Class: MBA SEM III (sec ‘q’)