LOVESHACK FANCY PARTNERS WITH OSCAR BLANDI FOR A BEAUTY EVENT

The Swimwear and Dress Line and Iconic New York Salon collaborate for an event at the Boutique in
the Hamptons

New York, NY – July 20th, 2018 – Oscar Blandi, the largest salon in New York City, is working with

LoveshackFancy, a cult-favorite brand that creates unabashedly whimsical and ethereal swimwear and

dresses for a pop up boho braid bar at the brand's fashion boutique in the Hamptons.

“Because many of our clients in New York City head out to the Hamptons over the Summer on the

weekend, we thought it would be fun to do braid bar that plays off of the casual elegance of the

LoveShackFancy brand" said Blandi.

Blandi has worked with a few of his top stylists to dream up bohemian-inspired braids that play off the

whimsy of the lifestyle that the founder Rebecca Hessel Cohen has created for the brand. The

complimentary braids will be offered to guests shopping in the store on Saturday, August 4th from 12 -

6pm. LoveShackFancy is located at 115 Main St. in Sag Harbor.

“In the spirit of LoveShackFancy’s effortless ethereal and feminine style, I thought partnering with the

Oscar Blandi to create a bohemian-inspired braid bar would be a fun way for shoppers to find something

new for her weekend cocktail party and leave the store with romantic beach braids" said LoveShakeFancy

CEO Cohen.

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ABOUT BRANDSTYLE COMMUNICATIONS:
Brandstyle Communications is a lifestyle public relations agency providing targeted strategies and
results-driven campaigns across numerous sectors including hospitality, fashion, luxury products and
services, technology, entertainment, real estate, social media, home decor, and arts and culture. Since its
inception in 2008, the agency has provided a range of services to leading brands including .Luxury,
Handsome Brook Farm, Heritage Auctions, Home Shopping Network, Hunter Boots, ITEM m6, J.
McLaughlin, Kiehl’s, La Cornue, Lily Pulitzer, Oscar Blandi, Quiet Logistics, Serena & Lily, Tata
Harper, Technogym, The ASPCA, The Gordon Parks Foundation, and Wolffer Estate Vineyards. For
more information, visit www.brandstylecommunications.com.

ABOUT LOVESHACKFANCY:

LoveShackFancy is a New York City-based lifestyle brand founded in 2013 by stylist, designer and
creative director Rebecca Hessel Cohen. The brand originated from Rebecca’s desire to design the perfect
bridesmaid dress for her own ethereal summer wedding at her family home in Bridgehampton. From the
orgiinial collection of hand-dyed silk dresses, LoveShackFancy quickly gained a dedicated following for
its charming pieces that whisper of dream escapes and special moments. For more information visit
www.loveshackfancy.com.

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