LUANA FAVETTA

PORTFOLIO

Over the past 6 years I have successfully

delivered projects for web platforms.
 MY PROCESS

Nowadays I’m introducing the co-create process to

my personal process.

DISCOVER FRAME IDEATE BUILD EVALUATE

Identify insights Revisit themes Brainstorming Prototype Expert review
Build AS IS workflow Match with insights Ideas Judgment Define visual Local evaluation
Meet stakeholder Identify gaps Ideas prioritisation Define technologies Field usability tests
Gather date Identify oppotunities A/B tests
 UKSIPT

British Telecom
Project 1 of 3
 UKSIPT - OVERVIEW

Client Role
British Telecom UX Designer
The One Voice SIP Trunk project is an internal web platform to manage range of
phone numbers and their possibilities of call diverting.
Platform Date
The solution is being used by thousands of attendants, and impacts thousands of
Web Early 2017 companies all across Europe.
 UKSIPT - DISCOVER

Personas

Personas were created for a big scenarios of use. They were essential to synthetize
the user research findings, and provide an easy way to share the vision to everyone
on the team.

Besides that, we considered the personas disabilities too, so the Project started with
accesibility in mind from the beggining.
 UKSIPT - FRAME

The main obstacle that the team found was the inumerous possibilities of unhappy
Flow path and how to treat it was very challenging.

The user flow helped to see the entire navigation scenarios and the error possibilities.
 UKSIPT - BUILD

Low fidelity prototype

Low fidelity wireframes were done just to start a new concept and test it. So it was
possible to validate the main idea of the SIP Trunk Project.
UKSIPT - EVALUATION

Usability Test

For me, one of the most important phase is the evaluation, this is how we can learn
from the user what is the pain and strength points of the system. When those points
are indentified we can start to prioritize it them work on high fidelity prototypes.
 UKSIPT - BUILD

High fidelity interactive prototype

It was possible to build high fidelity prototypes with all interactions in axure, it’s cover
all unhappy path and the development team was able to visualize how the system
must work.
 UKSIPT - BUILD

Visual: Styleguide

And finally I was the responsible for the styleguide, to ensure the system follows rules,
size and alignments. Even though the high fidelity prototype is not always faithful, with
styleguide we have been able to guarantee this standardization.

Styleguide elements: grid, typography, icons, colours, components and basic

interactions.
Acoustic Data Viewer

for a Silicon Valley Company

Project 2 of 3
 ADV - OVERVIEW

Client Role
Confidential UX/UI Designer

Platform Date The Acoustic Data Viewer 2 project was one of the three acoustic data viewer that I
was responsible for. I worked in every design and specification step.
Web 2013
Each software version is being used by one acoustic engineer and it enabled them to
analyse a big amount of data in less time.
 ADV - BUILD

High Fidelity Prototype: Dashboard

The engineer was able to choose to see a single and detailed view of the acoustic test
result or a side by side mode to compare results.
 ADV - BUILD

High Fidelity Prototype: Single View

of Acoustic test on an iPhone

The colors was used to easely indentify in what frequency and position the spearker of
the phone failed or succeed. The user was able to click on the right circle and the
system highlight on the 3D model the respective sphere. The 3D model was made
interactive in Unity.
 ADV - BUILD

High Fidelity Prototype: Multiple

View of Acoustic test on an iPhone.
Side by side comparison.

The multiple view works like the single view and let the user compare test results,
facilitating the engineer life and decrease the 4 days work to 4 hours to compare and
generate reports.
 Good Job

Personal Startup Project

Project 3 of 3
 GJ - OVERVIEW

Client Role
Personal Project Lead Designer
Project Owner

In 2015, unemployment was the biggest problem in Brazil. 13.8 millions citizens did
Platform Date not have any legal and registered job. So I started to do some research on
Mobile In Progress applications that provide search for instant job, the only two references were Ninja
Job a service provide portal and a iBackpacker mobile application.
 GJ - DISCOVER

Research

In the quantitative form 33,3% of the
candidates answered that they are
working in a full-time contract job and
other side 16,7% of the candidates
answered that they actually are in a
temporary job.
Qualitative interview was done to discover
how the life of an unemployed is and the
path that the person walks to find a great
job.
 GJ - FRAME

Benchmark

Benchmark was an essential step of the Project, with this phase we are able to
identify which opportunities the martket is already offering, the quality of the Jobs and
new ideas like the gamefication and level per job as a life game.
 GJ - FRAME

User Journey: Identifying pain This tool allowed us to see a macro view of all user’s journey path. We had this step
points on the looking for job with Andressa (now she is a member of the Project) a great person that is current
process looking for a job in her area and she helped us to see the big picture.
 GJ - IDEATE

References and trend search

We had a lot of fun when putting the service in the place of other brands “If GoodJob
was as Pokemon Go, how would it behave? If GoodJob was as uber how would the
person accept the most near job? If the employer and employee are both
cryptocurrency investors how would be the payment?”.
 GJ - IDEATE

Brainstorming & Analysis

As we had so many ideas, we had to choose some of then to start the Project. This
analysis helped us to understand what will be the development cost and the user
needs. We have the chance to choose features that motivate the team to creat, for
example, the conversational interface feature is something new to all members and,
as a challenge, everybody wants to invest time on it.
 GJ - IDEATE

Task flows

Employee apply to job

Employee job in progress
Employee receive payment As the project advance in a new level, the flow of employee and employer was
Employer add job defined as simples as possible.
Employer receive notification
Employer job in progress
Employer payment
 GJ - BUILD

Low fidelity Prototype

Low fidelity prototype was drawn so the team can start to design the database, visual
and interaction accordingly.
 GJ - BUILD

Sketch Component Library

Sketch library was defined to facilitate the high fidelity prototype. All components is
thinking on different mobile scability and responsiveness.
 GJ - BUILD

Mobile prototype

As the sketch library was ready to be used, it was easy to build the first screens of
Good Job application. Those are medium fidelity prototype, it can be used now to
test the idea and the screens with real public.
based in Blumenau, SC, Brazil
+55 47 991890946
lufavetta@gmail.com