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Online Media
2. Freelance
2. Razorfish,
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Experience
Times Internet
"The time to take the next leap in innovative fashion content is now, and by the time you'll finish
reading this, it will have been taken."
Execute fashion content spanning entertainment, fashion weeks, and industry trends and news
(trending)
Contribute in creating IPs that further brand collaborations. The wedding microsite is one such IP that
has invited collabs.
Contribute in building the fashion section as one of the strongest drivers of traction (and collaboration)
on the website
In the last six months, have also taken to video content, and rather successfully so, both as an associate
producer and as, talent.
Currently, the website is top-ranked in Facebook video views under the lifestyle section.
Having contributed in a building a voice for the fashion and lifestyle section, the way forward for me is
to propel the website as one of the top-ranking ones, when it comes to original (and engaging) fashion
content (videos + features + IP)
Content Developer
Freelance
I will spend hours looking for the most appropriate word/phrase for you brand, which will obviously be
preceded by long and passionate conversations where I will help you decode your brand better.
Exhibit A - I am tempted to use the phrase 'painstaking detail' to elaborate on my skill but since I know
that will instantly evoke a cringe from the majority, allow me to introduce my skill as a shape shifting
weapon that will respond in your defense, precisely how you envision. Too intense? We can tone it
down.
- Solely responsible for curating the voice and the visual identity of the luxury website together with
building effective strategies targeted at maximizing consumer engagement across all channels, all of
which is conducive to generating sales.
- Actively involved in decisions pertaining to website’s and blog’s user interface. In an event of any
upcoming campaign, not only responsible for its foundation and successful implementation but also for
accountable for creating a sitemap for campaign-tuned categories.
- Responsible for devising content plan for the website, direct marketing (newsletters & SMS) social
media and other alliances.
- Ideated an annual Christmas campaign which is now an intellectual property of the company.
- Devised a content plan for live coverage of New York fashion Week Spring' 16 across all platforms
(website and social media)
- Responsible for visual communication and the content of the website from the homepage banners and
miscellaneous creative communication to campaign communication.
- Trend forecasting is a forte. Responsible for the blog on the website – the content varies from seasonal
trend reports to weekly features.
- Curate men/women trend reports ranging from apparel, accessories to color and beauty trends.
- Handle content for offline purposes, from PR related queries to devising proposals for Investors.
Copywriter
Razorfish
Working on digital content and retail campaigns for Grohe Asia-Pacific apart form actively being involved
in pitches for PNB MetLife, Panasonic, HT Brunch, HP and such.
Trend analysis involves reviewing fashion and more importantly, trends at a microscopic level.
-On the editorial team for Spring’15 forecast, researched micro and macro trends and further created
relevant and inspirational moods for the season. Involved in curating mood boards, sillhouette, fabric
and colour stories for the same. Currently working on the second volume of the book focusing on
product development.
-Researched and conceptualised denim, runway and trend reports for Menswear and Womenswear for
Spring’13, Fall’13-14, Resort’14, Spring’14, Pre-Fall 14 and currently working on Autumn/Winter’14-15.
-Generate content for FFT’s bi-weekly newsletter for designers and exporters covering color stories,
sillhouettes, embroideries and moods & inspirations for the coming season.
Fashion Correspondent
Apparel Online
In charge of the fashion section of the magazine. Write content for features covering export business,
trend directions, colour stories and fashion news.
Merchandising Intern
Bhartiya International
As a merchandising trainee with Bhartiya international, Bangalore, a leading export house for leather
garments, I handled product development and sampling for brands like Calvin Klein and Diesel, amongst
others.
Education
National Institute of Fashion Technology
2008 – 2012
2007 – 2008
English Literature
Activities and Societies: Active member of Abhivyakti- The Dramatics Society of I.P. Colloge for Women
Volunteer
VoLIndia
PresentHealth
Peer Educator
Health
The Naz Foundation (India) Trust is a Delhi Based NGO working on the issue of HIV and AIDs since 1994.
Naz India works towards preventing the spread of HIV/AIDS by engaging in advocacy, training and care
and support.Naz India is committed to raising awareness to prevent the spread of HIV and providing
support to those living with the virus and those affected by it with sensitivity and utmost confidentiality.
Having conducted sessions on HIV/AIDS awareness across Delhi, I was instrumental in helping them
compile significant data pertaining to the same.
Skills
Fashion
Trend Analysis
Editorial
Research
Social Media
Apparel
Digital Content
Fashion Writing
Trend Forecasting
Content Writing
Digital Media
Trendwatching
Photoshop
Fashion Blogging
Marketing Strategy
Blogging
Great
•
Has errors
Languages
English
Hindi
Projects
DHIKCHIC BAZAAR
· A fashion portal, which streamlines a consumer’s fashion needs to their choice of market, price and
product.
· We tell the customer what all fashion products can they find in the shops, worth visiting, in the markets
of Delhi, ranging from apparel to accessories
· We do the brainwork and sorting for the customers. All they have to do is pick and choose the fashion
products, from the shops we get to them.
Team members:
o Kusha Kapila,
o Nikita Jain
Content development for Kanika Goyal's designer profile, Fall Winter'14 & Spring'15 collection
Team members:
o Kusha Kapila
Dhikchic Bazaar
Team members:
o Kusha Kapila
Publications
Apparel Online
2014
Authors:
o Kusha Kapila,
o Kalita Lamba,
o Shraddha Gupta
Groups
Design Research