AFFILIATED INSTITUTIONS

ANNA UNIVERSITY, CHENNAI

REGULATIONS - 2009
M.Sc. (ELECTRONIC MEDIA)
FIVE YEARS INTEGRATED PROGRAMME

SEMESTER I

CODE COURSE TITLE C

THEORY
EN 9311 Communicative English 3
XM 9311 Evolution of Media 3
XM 9312 Drawing and Visual Design 4
XM 9313 Computer Fundamentals 3
XM 9314 Electronics Fundamentals 3
PRACTICAL
XM 9317 Communication Skills Lab-I 2
XM 9318 Computer Lab - I 2
XM 9319 Electronics Lab-I 2
TOTAL 22

SEMESTER II
CODE COURSE TITLE C
THEORY
EN 9321 Professional English 3
XM 9321 Principles of Journalism 3
XM 9322 Mass Communication 3
XM 9323 Principles of Advertising 4
XM 9324 Electronic Media and Instrumentation 3
PRACTICAL
XM 9326 Communication Skills Lab-II 2
XM 9327 Creative Design Lab 2
XM 9328 Electronics Lab-II 2
TOTAL 22

SEMESTER III
CODE COURSE TITLE C
THEORY
EN 9331 Communication Skills for Media 3
XM 9331 News Reporting 4
XM 9332 Basics of Photography 3
XM 9333 Sound and Acoustic Techniques 4
XM 9334 Programming Languages -I 3
PRACTICAL
XM 9336 Photography Lab 2
XM 9337 Programming Lab 2
PROJECT
XM 9338 Lab Journal Production 3
TOTAL 24

1
 SEMESTER IV

CODE COURSE TITLE L T P C

THEORY
XM 9341 Public Relations and Event Management 3 0 0 3
XM 9342 2D Graphics and Animation 3 0 0 3
XM 9343 ICT for Development 3 0 2 4
XM 9344 Radio Programme Production 3 0 0 3
XM 9345 Programming Languages-II 2 0 3 4
PRACTICAL
XM 9346 Radio Programme Production Lab 0 0 4 2
XM 9347 2D Graphics and Animation Lab 0 0 4 2
PROJECT
XM 9348 Campaign Planning Project 0 0 6 3
TOTAL 14 0 19 24

SEMESTER V
CODE COURSE TITLE L T P C
THEORY
XM 9351 Electronic Journalism 3 0 0 3
XM 9352 Video Production 3 0 0 3
XM 9353 Editing Techniques 3 1 0 4
XM 9354 3D Graphics and Animation 3 0 0 3
Elective-I 3 0 0 3
PRACTICAL
XM 9355 3D Graphics and Animation Lab 0 0 4 2
XM 9356 Production and Post Production Lab 0 0 4 2
PROJECT
XM 9357 Video Journalism Project 0 0 6 3
TOTAL 15 1 14 23

SEMESTER VI
CODE COURSE TITLE L T P C
THEORY
XM9361 E-Content Development 3 0 0 3
XM9362 Media Laws and Ethics 3 0 0 3

XM9363 TV Programme Production 3 0 0 3

XM9364 Web Designing 3 1 0 4

Elective-II 3 0 0 3
PRACTICAL
XM9365 Web Designing Lab 0 0 4 2

XM9366 E-Content Development Lab 0 0 4 2

PROJECT
XM9367 TV Programme Production Project 0 0 6 3
TOTAL 15 1 14 23

2
 SEMESTER VII

CODE COURSE TITLE

PROJECT
XM 9371 Industrial Project 32 16

SEMESTER VIII

CODE COURSE TITLE L T P C

THEORY
XM 9381 Media, Society and Culture 3 0 0 3
XM 9382 Media Management 3 0 0 3
XM 9383 Educational Media 3 0 0 3
Elective-III 3 0 0 3
Elective-IV 3 0 0 3
PRACTICAL
Elective-III Lab 0 0 4 2
Elective-IV Lab 0 0 4 2
PROJECT
XM 9384 Media Marketing Project 0 0 6 3
TOTAL 15 0 14 22

SEMESTER IX

CODE COURSE TITLE L T P C

THEORY
XM 9391 Media Research 3 0 0 3
XM 9392 Film Appreciation 3 0 2 4
XM9393 Science and Technology Communication 3 0 2 4
Elective - V 3 0 0 3
Elective - VI 3 0 0 3
PRACTICAL
Elective-V Lab 0 0 4 2
Elective-VI Lab 0 0 4 2
PROJECT
XM 9394 Research Project 0 0 6 3
TOTAL 15 0 18 24

SEMESTER X

CODE COURSE TITLE L T P C

PROJECT
XM 9396 Project 0 0 32 16

TOTAL CREDITS FOR THE PROGRAMME: 216

3
 ELECTRONIC MEDIA

LIST OF ELECTIVES

THEORY
XM 9001 Peace Journalism 3 0 0 3
XM 9002 Online Journalism 3 0 0 3
XM 9003 Social Psychology 3 0 0 3
XM 9004 Multimedia Authoring tools 3 0 0 3
XM 9005 Media and Sustainable Development 3 0 0 3
XM 9006 Health Communication 3 0 0 3
XM 9007 Communication Media 3 0 0 3
XM 9008 Media and Disaster Management 3 0 0 3
XM 9009 Media Aesthetics 3 0 0 3
XM 9010 Folk Media 3 0 0 3
XM 9011 Advanced Web Technologies 3 0 0 3
XM 9012 XML and Web Services 3 0 0 3
XM 9013 Documentary and Short Film Production 3 0 0 3
XM 9014 Integrated Marketing Communication 3 0 0 3
XM 9015 Digital Compositing 3 0 0 3
XM 9016 Game Design and Development 3 0 0 3
XM 9017 Media Commercials 3 0 0 3
XM 9018 Media Planning 3 0 0 3
XM 9019 Graphic Production 3 0 0 3
XM 9020 Photography 3 0 0 3
XM 9021 Environment And Media 3 0 0 3
PRACTICALS
XM 9022 Advanced Web Technologies Lab 0 0 4 2
XM 9023 XML and Web Services Lab 0 0 4 2
XM 9024 Documentary and Short Film Production Lab 0 0 4 2
XM 9025 Integrated Marketing Communication Lab 0 0 4 2
XM 9026 Advanced 3D Graphics and Animation Lab 0 0 4 2
XM 9027 Photography Lab 0 0 4 2
XM 9028 Game Design and Development lab 0 0 4 2