BUSINESS PLAN PROPOSAL

1. Deskripsi Perusahaan
1.1 Latar belakang mengapa memilih usaha ini ( opportunity .. trend … resource to exploit it )
1.1.1 Opportunity identified
1.1.2 Potential market size ( must show it’s increasing )
1.1.3 Company’s resource to exploit this opportunity ( must show target market is interested in
company’s offering )
1.1.4 Estimated profit potential ( can be obtained from equivalent product )
1.2 Differentiation
1.2.1 Business Model ( what separates your business from other similar businesses, ideally covers
connection to suppliers, company’s value proposition and how to deliver to target market )
1.2.2 Revenue Model ( identify additional sources of income )
1.3 Jenis Badan usaha yang dipilih ( ada hubungan dengan perhitungan pajak )
1.4 Company business Vision ( statement that will motivate company’s employee and investors,
stakeholders, customers to be motivated to support the company )
1.5 Company business Mission ( how to achieve vision )
1.6 Brief Product/Service description

2. Environmental analysis
2.1 Internal Analysis ( this is to identify Strengths and Weaknesses )
2.2 External Analysis ( this is to identify Opportunities and Threats )
2.2.1 Industry analysis
2.2.2 P.E.S.T.
2.2.3 Kotler’s five forces
2.2.4 Consumer analysis
2.2.5 Competitor analysis

3. Strategic analysis
3.1 S.W.O.T.
3.2 T.O.W.S. MATRIX
3.2.1 SO strategies—use a firm’s internal strengths to take advantage of external
opportunities.
3.2.2 WO strategies—are aimed at improving internal weaknesses by taking advantage of
external opportunities.
3.2.3 ST strategies—use a firm’s strengths to avoid or reduce the impact of external
threats.
3.2.4 WT strategies—are defensive tactics directed at reducing internal weaknesses and
avoiding external threats.

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3.3 ROAD MAP
3.3.1 Marketing
3.3.1.1 Sales Forecast
3.3.1.2 STP
3.3.1.3 Marketing Mix
3.3.1.4 Competitive Strategy
3.3.1.4.1 Competitive Positioning
3.3.1.4.2 Competitive Strategies
3.3.2 Production/Operation
3.3.2.1 Suppliers
3.3.2.2 Layout
3.3.2.3 Production/Process Flow
3.3.2.4 Distribution
3.3.3 Human Resource
3.3.3.1 Organization Structure
3.3.3.2 Job Analysis and Description
3.3.3.3 Recruitment
3.3.4 Finance
3.3.4.1 Capital Outlay Structure
3.3.4.1.1 Estimated Capital Outlay
3.3.4.1.2 Equity (%)
3.3.4.1.2.1 Equity contribution by owners (%)
3.3.4.1.3 Liability/credit (%)
3.3.4.2 Potential Profit Estimate
3.3.4.2.1 Estimated Revenue
3.3.4.2.2 Estimated Profit Margin
3.3.4.3 Profit Sharing Structure
3.3.4.4 Financial Evaluation Tools Determination
3.3.4.4.1 IRR
3.3.4.4.2 NPV
3.3.4.4.3 PayBack Period
3.3.4.4.4 ROI
3.3.4.4.5 ROE
3.3.4.4.6 ROA

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