Company No: 289472389

P: +603 7953 2600

ENTICIA ACADEMY SDN BHD

F: +603 7953 2601
Jalan 13/6, PJS 13,
Turning your worry into pastries 46200, Petaling Jaya, Selangor.

FIRST CSR COMMITTEE MEETING

Date: 25th September 2017
Time: 4.00 p.m. – 5.00 p.m.
Venue: A139, KOS Admin Building

Present:
1) Mohammad Faiz bin Abdul Muttalib, Financial Advisor
2) Azyan Syafiqah binti Suhaimi, Logistic Manager
3) Muhammad Adib bin Salleh, Technical Advisor
4) Sahira binti Basirudin, General Admin

Absent with apology:

1) Nurul Farahana Ififi binti Omar Baki, Project Manager

MATTERS DISCUSSED ACTION

1.0 GENERAL
1.1 The meeting began at 4.05 p.m.
1.2 The meeting was chaired by Mr Faiz in the absence of the
Project Manager.

2.0 SPECIFIC ISSUES

2.1 SWOT ANALYSIS

The committee proceeded to discuss a SWOT analysis of the

company. The results of the discussion are as follows:

2.1.1 Strength

The company members specialize in different skills which

complement each other. This would help to balance workloads
that would come with this project.
Moreover, each member has good reputation in working
excellently under pressure. This ensures that any challenges can
be managed efficiently. All members
This company also has good and healthy workplace culture. Any
issue would be resolved through discussions and clear
communication would be upheld at all times.
The company members are from diverse backgrounds. This would
promote the generation of creative and innovative ideas that
would be useful to the company.
2.1.2 Weaknesses

Time is needed to fully synchronize each member’s working style

since this is the first project that bring together all members.
Toleration and understanding from everyone are crucial to make All members
sure that the project flows smoothly.
Furthermore, extra commitments outside this project might cause
a distraction. Therefore, all members have to report the progress
of their work to the project manager every week.
Another weakness that has been recognized is that the members
possess little to no network with potential sponsors and
collaborators. Each of the members is required to search and build
rapport with potential sponsors and collaborators from time to
time.

2.1.3 Opportunities

This project opens the door of collaboration with the local non-
government organizations (NGO). This collaboration would be
useful to the company in the future. All members
The awareness in healthy eating habit among the community can
be raised throughout this project. Further projects concerning
about health can be organized after this.
Besides, this project also serves as an indirect marketing among
the locals since the company is giving something back to the
community. This would enhance their trust and support towards
our brand.
On top of that, this project would attract future investors who
would see the company’s potential as a customer-trusted brand.
This would provide chances for the company to expand globally.

2.1.4 Threats

The threat to this project is the time limitation since each member
has other commitments and responsibilities that are needed to be
taken care of. Each member must manage time wisely so that this All members
project can be completed within time.
In addition, this project might have lack of support from the locals
and sponsors. Therefore, effective marketing campaign must be
launched as soon as possible.
2.2 COMPANY’S VISION AND MISSION

Mr. Faiz reminded each of the committees that this project must
always be in the spirit of the company’s vision and missions,
which are:

2.2.1 Mission

The missions of our company are:

1. To impart knowledge and inspire students to be the best
they can be in the bakery and pastry industry.
2. To be a shining example of a sustainable social enterprise
by consistently providing high quality food to customers All members
whilst still delivering on our social responsible mission.
3. To constantly produce new talents within the industry,
update bakery skills as well as set trends to stay
competitive in the market.

2.2.2 Vision

The vision of our company is to be the leading education

institution, which delivers high skills education in baking and All members
pastry art and prepares students for career that positively impact
society, both locally and globally.

2.3 ROLES AND RESPONSIBILITIES

The roles and responsibilities of each committee member is as

follows:

2.3.1 Project Manager

The Project Manager is responsible for managing the project in

order to plan, budget, oversee and document all aspects of the
specific project that are working on. Project manager also has to Miss
make sure that the scope and direction of each project is on Farahana
schedule, as well as other departments for support.

2.3.2 Financial Advisor

The Financial Advisor oversees the project’s budget as in Mr Faiz

finding solution for the project’s financial problems. He also
needs to develop and foster relationships between potential
sponsors and collaborators.
 2.3.3 Logistic Manager

The Logistic Manager is liable to plan and manage logistics,

transportation and customer services. She has to direct, optimize Miss Azyan
and coordinate full order cycle. She is in charge of liaising and
negotiating with suppliers, manufacturers, retailers and
consumers.

2.3.4 Technical Advisor

The Technical Advisor should do an independent analysis to

provide alternative response option and forecast potential
incidents in the future. He must give advices to improve decision Mr Adib
making for others. He also should provide advices on the rules
and regulation of food safety and preparation.

2.3.5 General Admin

The General Admin must ensure that meetings are organized and
minuted. She should maintain effective records and Miss Sahira
administration. She has to take care of legal requirements and
handle all related communication and correspondence between
the committee members.

2.4 OTHER MATTERS

PIC:
2.4.1 Mr Adib proposed that a short video presentation of the Mr Adib
company profile should be created to attract potential sponsors
and collaborators.

2.4.2 Miss Azyan suggested that the project budget should be PIC: Mr Faiz
drawn up as soon as possible. This is to ensure the financial
status of this project can be clarified and further actions can be
taken.

2.4.3 All the committee members agreed to have the next

meeting on 2nd of October 2017. The place of the meeting will All members
be determined later.

The meeting was adjourned at 5.00 pm

Minutes prepared by, Minutes confirmed by,

___________________ ____________________

SAHIRA BASIRUDIN NURUL FARAHANA IFIFI OMAR BAKI

General Admin, Project Manager,
Enticia Academy Sdn Bhd C Enticia Academy Sdn Bhd